Digital B2B Marketing

article thumbnail

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

GaggleAMP and Addvocate are examples of platforms that make it easier to include your partners and employees in your content distribution and for you to monitor and track results. This SlideShare from Doug Kessler is a great example of a presentation that stands on its own. Employees and Partners. Yahoo/Bing. Retargeting.

article thumbnail

The Greatest Danger in Marketing: Metrics

Digital B2B Marketing

Reducing online display and traditional advertising investments based on performance will quickly lower cost per lead, but long-term it will hurt search results and leads from organic traffic. Share your views and examples in the comments below or with me on Twitter ( @wittlake ). Is traffic a key goal? Is cost per lead a key metric?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Integrated Marketing Measurement: It’s Like Lasagna

Digital B2B Marketing

Here are two examples that will be familiar to people involved in online advertising in the last decade: 1. DRTV or online display campaigns managed in a silo may be prematurely cancelled. Search attribution. Search can be prompted by, and therefore often captures the response to, other online and offline marketing.

article thumbnail

The Dark Future of Native Advertising

Digital B2B Marketing

Here are just a few examples: Since launching in 2010, Content Marketing Institute has a built a professional services business by establishing its own content brand. Everyone offering native publishing programs today has built a valuable content brand. You can too.

article thumbnail

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Topsy Example My post on G+ and SEO is more than a month old. Click the number of shares displayed on your content under trending links and you will get a listing of everyone that publicly shared your content on LinkedIn. Going Back More than Four Days on Twitter Topsy lets you see who shared your content months ago.

Twitter 100
article thumbnail

How Not to Manage Email Unsubscribes [4 Awful Examples]

Digital B2B Marketing

Here are four examples of unsubscribe process that tell your audience you don’t care what they want, as long as they stay on your email list. Hidden Unsubscribe This recent example from Wine Enthusiast stood out. This is the single image used as the email footer (cropped somewhat to display here).

Examples 100
article thumbnail

9 Crippling Mistakes B2B Search Marketers Make

Digital B2B Marketing

I stumbled across a great example recently where this scenario appears to have been playing out. Leave Display On. Repeat after me: “Google Display Network is not search.” ” Google has effectively convinced B2B marketers everywhere to think of the Google Display Network like search.