Chris Koch

MARCH 4, 2011

That drives publishers to produce a lot of short content designed to reach the broadest possible audience (at least one online story about Apple per day for a technology pub, for example). Advertisers have abandoned print display advertising that at least had some degree of targeting for online display ads that have no targeting at all.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. This post is from a real query I received from a client this week. See what you think of my answers: How did thought leadership initiatives in companies begin?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Chris Koch

JANUARY 22, 2010

For example, being listed on the blogroll of a highly respected blogger, analyst, or journalist not only generates traffic; it also establishes you as an authority among the people who care most about the subject you’re blogging about. Obviously, the more influential the referral site the better. But we’re not talking just sheer numbers here.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

JULY 10, 2009

He argues that putting a data form in front of a prospect displays a lack of confidence in the quality of our work and at worst drives people into the arms of competitors. Another great example of the aggregation blog strategy that I was talking about.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100