Anything Goes Marketing
JUNE 29, 2009
For example, some sports teams can experiment having communications personalized from their players. For example, it would be great to have a platform that would know your home insurance subscription is due in 60 days and have an email automatically sent to you that told you to look for a mailing with your renewal documents.
Anything Goes Marketing
DECEMBER 15, 2008
Instead of creating one email for each event, consider creating one email and using dynamic content to display multiple events based on a person's product purchases. For example, if a person has only purchased one product, they will receive an email that promotes the event associated to that product.
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Anything Goes Marketing
NOVEMBER 11, 2007
Here is an example of what the top of the follow up email looked like (text was changed and the original message was not included): Subject FW: Looking for your feedback Hi Sam, We recently sent out this survey to our most important customers to get feedback on how we're doing. Do you have any good personalization examples?
Anything Goes Marketing
FEBRUARY 27, 2007
How the hell do I add something at the top of the email that will display in the AutoPreview but not in the actual message. AutoPreview is not the only place that this text is displayed. For example, take a look at this AutoPreview: Notice the HTML code that appears. Marketing Sherpa left out a few key items: a.
Anything Goes Marketing
SEPTEMBER 16, 2007
You also have desktop widgets (for example, the ones that come with Windows Vista, Apple and Yahoo widgets ). For example, I have a weather application right on my desktop so I easily know the weather for the week. For example, I downloaded a widget for the show The Office for Facebook that displays quotes from the show.
Anything Goes Marketing
MAY 26, 2007
In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! For example, how about metrics such as the number of comments that contact has written and the recency of the last comment? We see this concept more and more.
Anything Goes Marketing
SEPTEMBER 13, 2009
Therefore email opens as an example is not good enough. I know that you're thinking this is not easy to do and I agree with you but today’s marketing automation systems track all of the “ digital body language ” associated to a customer or prospect and display this data in ROI reports.
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