Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 96

Twitter Communities Network Marketing Tips 96

Contently

AUGUST 2, 2021

Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. I often monitor the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Sprout Social

MAY 16, 2016

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. But it’s not just about creating great Facebook events.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Optinmonster

NOVEMBER 5, 2020

It gives you instant access to your target audience, can be a consistent resource for boosting your site’s traffic, and helps you get more leads and sales. Smash Balloon lets you display social feeds from: Instagram. In the end, you have a stunning social media feed to inspire your site’s traffic to follow you.

Social Media 109

Social Media Media Best Practices Display 109

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Optinmonster

DECEMBER 28, 2023

Aside from the occasional event sponsorship, local businesses usually focus on advertising. Increased foot traffic for both of us, with minimal marketing spend. You can use social media platforms like Facebook, Twitter, and LinkedIn to connect with businesses in your industry. Glad you asked! But the industry has changed.

Promotion 80

Promotion Cross-Selling Bundling Advertising Agencies 80

Hubspot

AUGUST 2, 2018

They also drive traffic to your product pages. You can display Messenger ads in the home screen of the messenger app, create newsfeed ads that prompt a conversation with users in the app, and send sponsored re-engagement messages to people who have already started a conversation with you on Messenger. Life Events. Consideration.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. There are two ad formats to choose from once you and your team set your campaign goals: display and search. Image courtesy of Bloomberg Wealth.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

OCTOBER 27, 2022

With the drag-and-drop feature, you have the freedom to customize the Halloween popups the way you like them. Hosting online Halloween events on your site is an incredible way to increase sales and engage visitors. You can set your triggers and conditions to decide when your popup should be displayed to your visitor. A win-win!

Creativity 64

Creativity A/B testing Urgency Marketing eCommerce 64

Outgrow

JANUARY 11, 2021

As marketers, we often miss out on the opportunity to convert our website traffic into leads. Salient Features: 1) Intuitive builder and interface; no prior coding experience required. Salient Features: 1) Lets you integrate sign-up forms on your website. 3) Encourage event sign-ups through tablets. Now you do!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

The Point

AUGUST 16, 2016

The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Marketing Insider Group

MAY 22, 2023

Generate a creative Twitter thread about [topic]. Create a Twitter poll that engages with your audience and provides valuable insights into their preferences. How can my company determine which channels generate the most web traffic for our brand? How can companies optimize their website content for featured snippets?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Optinmonster

JUNE 23, 2022

With just a few clicks, you can create beautiful campaigns to turn your traffic into subscribers, leads and sales. Then, you can use OptinMonster’s powerful targeting and trigger rules to display your campaigns to the right people at the right time. If you’d like, choose which currency to display revenue attribution in.

Small Business Marketing 75

Small Business Marketing Marketing Attribution eCommerce Business 75

Optinmonster

JULY 28, 2022

The first thing to track about your marketing campaigns is traffic. Traffic is simply how many people visit your website or social media profiles. Without traffic, you have no customers to market to in the first place. Check out our ultimate SEO guide to learn how to grow your traffic. Event registrations.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Optinmonster

NOVEMBER 18, 2019

Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic. With Flow-Flow , you can display your Facebook feed on your blog with beautiful and responsive walls or galleries. The Flow-Flow plugin also comes with a bunch of great features.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Optinmonster

JUNE 5, 2022

Geotargeting is displaying personalized content on your website based on users’ geographical location. Display personalized ads. For example, PodBike used geotargeting to create this popup promoting a test drive event in Germany. This tag will automatically detect the user’s state and display it in the campaign content.

Conversion 118

Conversion Tagging Click Rate Display 118

SmartBug Media

MARCH 18, 2019

It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. Although, if you become a YouTube partner, you can make money from the ads that are displayed over your videos. Vimeo PRO: $17/month.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Sprout Social

NOVEMBER 28, 2022

Instagram stories are a powerful feature to use to engage with your audience. It makes sense that over 33% of respondents to our recent Twitter poll said they use Instagram stories over five times a week. These can feature quotes, a casual video series Q&A, employee tips—the options are endless. Cute Instagram story ideas.

Brand Identity 126

Brand Identity Branding FAQ Social Media 126

KoMarketing Associates

JUNE 19, 2018

B2B Content Marketing : The similarity between content and the World Cup I see when thinking about the participants in the 2018 event is the fact that the assets you use to fuel your content strategy should be diverse, and often times, a blend of old and new. Broadcasting.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Bannerflow

DECEMBER 16, 2021

As we discussed last year , global internet traffic experienced an unsurprising rise due to the pandemic, which created an upturn in social media usage. Twitter says that video is the fastest growing advertising tool on its platform. In fact, Twitter Business reported that there are over 2 billion video views on the platform every day.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Optinmonster

JULY 18, 2022

Both come with important features to grow an email list and generate sales. In today’s OptinMonster vs Popupsmart review, we’ll look at which tool offers the best features. OptinMonster is clearly a winner and has all the necessary features across different campaign types. OptinMonster vs Popupsmart Review.

Best Practices 75

Best Practices Comparison Trigger Marketing Template 75

Optinmonster

JUNE 29, 2021

This leverages your site’s traffic to help grow your social presence. As you’ll see, this tool gives you more control over how your activity feed is displayed to your audience, so you can make it match your brand’s style. Custom Twitter Feeds Pro. Facebook groups. This gives you access to: Instagram Feed Pro.

Activities 66

Activities Facebook Marketing Websites Bundling 66

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Some are low-priced, while others offer automated features to limit the need for unnecessary human involvement. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. Integrations include: Google, Bing, and Yahoo ads programs.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

KoMarketing Associates

JANUARY 20, 2015

Although some online marketers question its value because of the lack of “link-friendly” features, I think that Instagram truly makes up for what it lacks. Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. Followers: 5.5k+.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

Convince & Convert

JANUARY 6, 2016

BaubleBar , an online jewelry store, is a master at this technique as they feature Instagram pictures of people wearing their merchandise. All you need to do is use their special hashtag #BaubleBar when you post your selfie, and you could be featured on the company’s awesome account. Repeat customers. Partnerships.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Attendify

FEBRUARY 18, 2020

Not enough time, not enough money and the need to navigate a constantly-evolving array of technology: According to a recent survey of planners and hoteliers, those were the top three frustrations for event pros in 2019. Updating attendees about event content. Your event website is live. WITH self-service event tech: Hurray!

Work Management 45

Work Management Service Bundling Vendors 45

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. This tactic spreads brand awareness, establishes authority, and displays thought leadership. Most importantly, it softens your leads up for the sales and marketing tactics they’ll encounter further down the funnel.

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Optinmonster

MARCH 19, 2020

A countdown timer campaign is just like any other lead capture optin but with one crucial difference: there is a live timer showing visitors that a promotion will soon expire or indicates that an event will begin soon. One of their features is a countdown timer. Either way, a countdown timer always serves the same function.

Urgency Marketing 78

Urgency Marketing Budget Programs Email Campaigns Email Marketing 78

Optinmonster

MAY 27, 2020

They promote via websites, social media, and blogs using referral links and discount codes to send traffic to your site. These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video. Choose the Right Social Media Platform.

Social Media 134

Social Media Paid Content Social Marketing Advertising Agencies 134

The Marketing Blender

APRIL 22, 2022

You can use this to further enhance the features of your product or service that people like most. Your digital marketing plan should also detail buyer personas and set goals for the amount of future traffic to your website. This can involve multiple layers of search ads, display ads, and video ads. Online Advertising.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Sharpspring

JUNE 16, 2020

If they visit Pricing or Sign-up pages, then display more sales-focused ads and calls-to-action. It involves displaying ads only to potential customers who have shown interest in your products or services. Pixel-based retargeting helps you display your ad to unknown visitors on your website. Attribution Matters.

Paid Search Agency 52

Paid Search Agency Ads Marketing Agencies 1 Advertising Agencies 52

Unbounce

MAY 24, 2021

Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. When you can confidently identify these traffic sources, you can double down on the messaging to promote your landing page via the appropriate digital channels. Display advertising.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Contently

AUGUST 2, 2016

Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. may be best known as a free link shortener, but its features do more than just save space. Let’s take a look. Google Analytics. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

sagefrog

OCTOBER 25, 2023

Display advertising in the B2B landscape is more than just a visual spectacle; it is a strategic tactic that, when implemented well, can deliver results. With display ads, you can grab the attention of decision-makers, solidify your brand’s top-of-mind presence, and significantly trim the complexities of B2B sales cycles.

Display 52

Display Paid Search Agency Ads B2B 52