Mastering Event Promotion with Display Advertising
PureB2B
OCTOBER 20, 2023
In this article, we will explore how display advertising can be a valuable and powerful tool in your event promotion arsenal and increase audience engagement.
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PureB2B
OCTOBER 20, 2023
In this article, we will explore how display advertising can be a valuable and powerful tool in your event promotion arsenal and increase audience engagement.
Marketing Insider Group
NOVEMBER 21, 2022
The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Sustainability.
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PureB2B
OCTOBER 20, 2023
Let's explore how display advertising and marketing can be used strategically to warm up cold marketing leads and revive closed lost opportunities.
Marketing Insider Group
AUGUST 17, 2020
The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Create Maximum Brand Awareness at All Event Stages.
Marketing Insider Group
MAY 23, 2021
Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizer s need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience.
Marketing Insider Group
JANUARY 12, 2021
Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.
Webbiquity
MARCH 2, 2021
Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how. The Outline.
Marketing Insider Group
APRIL 19, 2021
Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory. Let’s dive in to learn more!
Martech
APRIL 18, 2024
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.
Zoominfo
AUGUST 1, 2023
But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball.
Bannerflow
SEPTEMBER 27, 2021
Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% And around the world it is a similar story – display advertising continues to grow. What are the top performing display ad sizes? What are mobile display ads?
Bannerflow
SEPTEMBER 7, 2020
Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. However, not all iGaming brands are alike and many are failing to realise a greater return on vestment from their display campaigns. Why is knowing iGaming display advertising trends so important?
Contently
MARCH 26, 2021
According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Because humans almost universally dislike display ads. So why are marketers still pumping nearly $100 million in display ads this year? Because humans almost universally dislike display ads.
Bannerflow
AUGUST 3, 2021
The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. This is where e-commerce display campaigns for your retail brand can step in to maximise your ROI. 6 ways to create your best ever e-commerce display advertising campaign: Automated production.
Bannerflow
OCTOBER 7, 2021
Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! We spoke to Digital Designer at Telenor, Kristel Thalström about creating display campaigns at scale and how she designed the winning display ad. They are our big regular events of the season.
Lead Liaison
NOVEMBER 29, 2022
5 Creative Solutions for Event Organizers. in-person events per year (6% more than in 2019). As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. I’ve been to many events in my career.
Webbiquity
SEPTEMBER 26, 2023
But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.
Bannerflow
NOVEMBER 1, 2021
iGaming display advertising trends offer insight into what makes the industry tick. Therefore, we are proud to provide our unique insights into iGaming display advertising to help brands take advantage of this predicted growth. The benefits and coverage of video in display ads. The most popular iGaming display ad sizes.
Marketing Insider Group
OCTOBER 21, 2019
And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. But how much thought have you put into your content strategy for event marketing?
Bannerflow
NOVEMBER 16, 2021
There are, therefore, key learnings to take away and utilise for retail display advertising moving forwards. Staying on top of retail and consumer display advertising trends is essential for marketers and advertisers. What will we be discussing in this guide to consumer display advertising trends? Target key shopping days.
Lead Liaison
DECEMBER 8, 2022
Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. 5: No PDE (Public Displays of Exhaustion) allowed!
Lead Liaison
FEBRUARY 14, 2023
14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events We’ve been working with show organizers as they navigate changes in the events industry. We understand the challenges they face putting together live, virtual, and hybrid events.
Bannerflow
JUNE 17, 2020
And the winner of Bannerflow’s spring best display campaign is no exception. However, after much deliberation, the winner of the best display advertising campaign (for one of the most challenging quarters ever) went to supermarket chain City Gross. What was the purpose of this display campaign?
Bannerflow
NOVEMBER 22, 2022
Of course, it’s a big leap from creating your display ads to achieving those all-important click-through rates and conversions. Impressions and click-through rates are two of the most common metrics to measure display advertising success. Display ads CTR in 2022. What is a good CTR for display ads? .
Zoominfo
SEPTEMBER 8, 2019
There’s no way around it—industry conferences and networking events are expensive. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. If you send your team to conferences and events, they’ll learn new skills and develop existing ones.
Salesforce Marketing Cloud
JUNE 21, 2022
If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.
Bannerflow
APRIL 17, 2019
Display advertising is thriving in Europe. Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. What we found is that consumer behaviour is directly impacting display advertising. What to expect from this blog: How adding video to your display ads gets results.
Lead Liaison
NOVEMBER 24, 2022
Using Email to Get the Most of Your Events. If the show provider doesn’t provide such a list and you have been to the show previously, you can pick out previous attendees linked to that event in your database who are likely to return to the show based on previous years’ attendance. hours visiting booths and displays….
Hubspot
SEPTEMBER 18, 2023
That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.
Marketing Insider Group
MAY 24, 2017
Receiving event swag is as much a part of the corporate conference and industry trade show experience as getting holiday cards is a part of the Christmas season. While many people display their season’s greetings cards on the living […]. There are just some situations in life when we want to remain present in another’s mind.
SpotMe Blog
JUNE 30, 2023
You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).
SpotMe Blog
NOVEMBER 29, 2022
Event compliance is a number one priority in the pharma industry. By understanding the event compliance landscape and working with experienced partners, life science companies can use event technology to drive engagement and enhance the experience for both HCPs and KOLs. What is pharma event compliance? Not so much.
Vision6
JUNE 16, 2021
Planning an event can be stressful. Your invitation email is one way you can notify people about your event and get them to register their interest. However, if your email doesn’t appeal to them, it can turn them off your event immediately. Good design is engaging and helps set the tone for your event. Use incentives.
Bannerflow
JUNE 17, 2020
And the winner of Bannerflow’s spring best display campaign is no exception. However, after much deliberation, the winner of the best display advertising campaign (for one of the most challenging quarters ever) went to supermarket chain City Gross. What was the purpose of this display campaign?
SpotMe Blog
NOVEMBER 15, 2023
One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.
SpotMe Blog
AUGUST 18, 2022
Most event organizers and marketing leads think of live event captioning as a “nice-to-have” feature. But it’s a must-have tool for every event. Live-streamed events are becoming more and more popular. As a result, the need for closed captioning for live events is growing. What is live event captioning?
Bannerflow
JANUARY 31, 2019
Here at Bannerflow , helping marketing teams worldwide create their best display ad campaigns is in our DNA. How did we select 2018’s best display ad campaign? These teams know our customers and display advertising in general inside out. Thank you Kjartan, it’s been great to talk display ads with you! The reason?
Bannerflow
JUNE 14, 2019
Here are examples of the best display advertising campaigns around: Hallon. First on our best banner ad list is this striking display ad by Hallon of Sweden. The beauty of combining display advertising with data feeds is the sheer number of opportunities this hook-up provides. From brand awareness to retargeting.
Circle Studio
AUGUST 20, 2020
’ And while it may take some time before we see large-scale in-person events regularly occur, we as marketers should be prepared to adapt our hosted events into either a virtual or hybrid model—a hybrid event contains both in-person and virtual elements. Is your firm looking for help with the execution of the event?
Martech
APRIL 28, 2022
currently leveraging immersive technology for events and marketing. The top ten considerations for XR and events. You DON’T need a headset for immersive experiences and events. The smartest platforms are holding their own events within the platform with exciting speakers and exclusive content for their target profiles.
PureB2B
DECEMBER 3, 2021
It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. How can you generate ROI from events when attendance and engagement continues to plummet at B2B events?
Hubspot
MARCH 24, 2021
An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.
SpotMe Blog
SEPTEMBER 23, 2021
Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?
Brightedge
MAY 14, 2020
Offline events have had no other option than to cancel due to COVID-19, and with good reason. However, there may still be an opportunity for event creators to "go online.". Events held exclusively online are becoming more common and perhaps you're thinking of hosting your own. source: [link]. source: [link] ). eventStatus.
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