Anything Goes Marketing
DECEMBER 15, 2008
Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line? The bottom line is that the marketing team needs to promote events but the more emails that are sent may lead to list attrition.
Anything Goes Marketing
SEPTEMBER 13, 2009
You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem” is that these athletes are women and the IOC has not sanctioned women’s ski jumping as an official event making it the only Winter Olympics activity that does not allow women to compete in. Tweet This!
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Anything Goes Marketing
AUGUST 3, 2009
You could probably create an RSS feed from this URL as well and then display this content in real time. If you’re at an event, have a cool employee get together or doing a live webinar, all you need to do to make your Twitter account come alive is a camera phone and a Twitpic account. Socializing Your Landing Pages.
Anything Goes Marketing
JUNE 29, 2009
This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers. Only display the content that the web visitor will find relevant or you won’t find them there very long. Event triggered communication.
Anything Goes Marketing
FEBRUARY 27, 2007
How the hell do I add something at the top of the email that will display in the AutoPreview but not in the actual message. AutoPreview is not the only place that this text is displayed. Marketing Sherpa left out a few key items: a. In this IMG code (you need to know some HTML here people), use the ALT tags.
Anything Goes Marketing
SEPTEMBER 28, 2006
Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). What does this all mean? It means that search marketing is working! Customers expect to get these emails so spice them up a bit and keep on marketing.
Anything Goes Marketing
JULY 20, 2007
Unlike an email landing page where you're typically driving someone to a very specific action (such as signing up for an event), search results landing pages are different. What if I was interested in something else from BEA? However, a web form may seem obtrusive to someone who just came in from a search engine.
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