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How to Maximize ROI from Your Event Marketing Content

Webbiquity

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

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Tried and True Techniques for Fusing Offline and Online Marketing

Hubspot

On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Implement Hashtags. A hashtag is another avenue for peering into the actual effectiveness of your offline efforts.

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Event Promotion: 35 Creative Ideas For Your Next Online or Hybrid Event

SpotMe Blog

Retargeting people who browsed your event, began to register for it, or made an event-related purchase with ads can produce exceptional results. In fact, Wishpond found retargeted ad click-through rates (CTR) were 10x higher compared to typical display ads. Utilize Podcasts, YouTube, and Popular Blogs Leading Up to the Event.

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100+ ChatGPT Prompts to Enhance Your Marketing Campaigns

Single Grain

For example, ChatGPT included the CTA in the first sentence, so it’s best to move that to the end, before the hashtags. Speaking of hashtags, I realized that ChatGPT may be a powerful tool to generate hashtags. I was curious to see some of the other hashtags it would generate. Instagram hashtags for photographers.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity

They were invited to write about trends and speak at industry trade shows. Social Media Marketing Becomes a Thing. YouTube got started in 2005. It didn’t take long for marketers to notice. Consumer marketers used those channels as well but focused much more on broadcast media (radio and TV).