KoMarketing Associates

MAY 5, 2021

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. When respondents were asked about how they’ve made purchases over the past 12 months, the majority (45%) said via email.

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Marketing Report Email Marketing Banner Ads SMS 282

Litmus

APRIL 17, 2024

Gamify your emails with Scratch-Offs You asked and we listened. How to use Scratch-Offs Regardless of whether you’re a B2B or B2C marketer , here are some ways you can use Scratch-Offs in your next email campaign: Deliver special promotional offers to subscribers. Scratch-Offs are one of the most-requested features, so here they are!

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Click Rate Display Email Campaigns Validation 89

Litmus

JANUARY 29, 2024

In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. What are personalized emails?

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Personalization Marketing AI Urgency Marketing Forecasting 102

Webbiquity

JULY 28, 2022

That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.

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Product Effectiveness Template Marketing Automation Services 258

Liveintent

DECEMBER 15, 2020

Email, however, presents a unique opportunity that helps advertisers establish connections with audiences at every stage of the funnel with greater ease and impact. However powerful a media channel, email still requires effective display design to drive success. When it comes to display ads, visual hierarchy is your best friend.

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Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. Finding the Best Display Campaign of 2020. ATG’s emotive and sleek display campaign uses video to show a different angle to the world of horse racing.

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Bannerflow

MARCH 18, 2021

The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. Over 50 different titles are rapidly displayed in the ad and viewers are invited to press print screen to select their next title to read or listen to. And the winner?

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Bannerflow

JULY 30, 2021

The Entertainment industry is progressing towards using more advanced forms of display advertising. In this article we suggest the following strategies to help your brand create its best ever entertainment focused display ads: Increase consistent ad production via automation. Use real-time technology in your display campaigns.

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Liveintent

OCTOBER 28, 2020

Email advertising , for instance, allows you to take advantage of marquee placement across +2000 premium publishers. . Spice up your ad creatives and stand out within the email environment with these best practices: Use customized messaging. To avoid a resting Grinch face, it’s important to diversify your holiday media mix.

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Martech

JANUARY 7, 2022

Here are some ways Kuperstein recommends marketers use display advertising to improve sales pipelines. ” To engage with specific individuals online, he says there are two main options: Email marketing via automation InMail via LinkedIn. “We Engage with key decision-makers within target accounts. “We

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Bannersnack

DECEMBER 21, 2022

And a message saying “QWERTY” marked the beginning of email. The post Banner Advertising Basics – Your Gateway into Driving More Conversions with Display Banners appeared first on Creatopy Blog. 9 minutes read An apple in Newton’s head triggered an entire revolution in Physics. Because, […].

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Optinmonster

JULY 12, 2023

We made Display Rules better for YOU! Increase Conversions with OptinMonster’s Improved Display Rules! Knowing how to use Display Rules is what makes the difference between low conversions and high conversions. Simply put, Display Rules help you control where and how your campaign appears to visitors.

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Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

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Litmus

JUNE 23, 2023

Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line —(and in some cases, much more) it can be difficult to optimize. Email clients are always changing (on average, every 1.2

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Madison Logic

SEPTEMBER 21, 2023

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time. Standard display ads Standard display ads are the most common type you see online.

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Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

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Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. When you’re ready to build your first email in Litmus, select “ Create New ”, and you’re on your way.

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Bannerflow

NOVEMBER 9, 2021

While Komponent is the creative agency through which Saxo Bank’s display campaigns are scaled to all the different formats and variations they require. Together they produce amazing display advertising campaigns for markets around the world! Can you tell us about display campaign production at Saxo Bank?

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Litmus

FEBRUARY 29, 2024

In the realm of email marketing, few things are sadder than working hard on an email and sending it out, only to see Gmail truncate your content with the dreaded “[Message clipped]” text. Thankfully, with a little effort and attention to detail, you won’t have to worry about Gmail cutting your email off at the knees.

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Litmus

DECEMBER 19, 2023

Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. Email geeks know that creating exceptional emails has never been harder. No pressure, right?

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Litmus

MARCH 6, 2024

Every email has a purpose. Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? As email marketers and designers know, there’s more to conversions than simply adding a button to your email.

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Litmus

APRIL 17, 2023

While this is true for a variety of reasons, when we asked our beloved email geeks why this might be true, the most common answer is that coding emails for Dark Mode is often just hard. Today, we’ll cover how to conquer coding emails for Dark Mode by looking at our email developer’s principles for working successfully with Dark Mode.

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Display Paid Search Agency Design Email Marketing 78

Litmus

AUGUST 15, 2023

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails. Why use dynamic email content?

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Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? billion emails are opened each month.

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Email Marketing Trends Paid Search Agency Planning 84

Bannerflow

SEPTEMBER 25, 2019

Engagement and impact are two of the biggest drivers of success in display advertising! And this is exactly what Bannerflow’s winner of the best summer display campaign for 2019 achieves. Every quarter, we highlight a display campaign built in our creative management platform (CMP) that stands-out. It quickens the process too.

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Litmus

NOVEMBER 16, 2023

When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Typography in email is all about your copy’s overall look and arrangement to make a visual impact.

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Litmus

FEBRUARY 28, 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. Microsoft Outlook users were flooded with spam due to broken email filters. for its AI-powered email marketing engine.

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Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

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Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? What Is an Email Newsletter Signup? An email newsletter signup is a form where visitors to your website can subscribe to your email marketing messages. There’s a form field for the reader’s email address. Let’s get started!

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Newsletter Examples Template Display 83

SmartBug Media

JUNE 26, 2023

Great email content is. If you want to maximize the impact and efficacy of your emails, remember that how they look and function is just as important as what they say. How Does Design Impact Email Success? Let’s look at seven ways to make your emails more clickable and engaging with some user-focused best practices in design.

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SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

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Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

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Contently

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

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Martech Advisor

FEBRUARY 21, 2020

As the leader in the web browser market , Chrome’s decision to stop supporting third-party cookies will have a huge impact on how display and native advertising campaigns are run and measured. How Are Third-Party Cookies Used for Display and Native Advertising? Display and Native Advertising: Life Without Third-Party Cookies.

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Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

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Email Marketing CAN-SPAM Paid Search Agency Landing Pages 106

Optinmonster

MARCH 1, 2023

Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. Signup forms are critical for website owners who want to build an email list and engage with visitors, convert them into customers, or provide targeted content.

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