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Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory.

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Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account. The pool was originally used to target display advertising and retarget site visitors by sending them ads on other sites. Basically, it lets Bizo read audience segments created by Eloqua.

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6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. If 6Sense exposed model scores but no other data, it would qualify as a CDP by the thinnest margin possible.

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A B2B Perspective of Dreamforce

ANNUITAS

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. However, there was quite a buzz as many tried to discover which marketing automation platform Salesforce.com decided to purchase for their own use. Adjacent to them with more than significant displays were Pardot & Silverpop.

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The 14 Best Marketing Automation Tools

Webbiquity

Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. 7) Oracle Eloqua. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Google Review Count: 44,200. ” — 201 Digital.

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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Mintigo will determine which attributes correlate with group membership, display the most important ones in reports, and use the findings in predictive models that score the entire database on likelihood of purchase or response.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. A dashboard lets users pick widgets to display selected information. Emails are delivered through ExactTarget.