Demand Generation Usability Scores - Part 4
Customer Experience Matrix
MARCH 5, 2009
Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Yes, some features apply more to simple marketing programs and others to complex programs. Every company has a specific set of needs that are addressed by a specific set of features. Here, then, is the final usability matrix.
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