Demand Generation Usability Scores - Part 4
Customer Experience Matrix
MARCH 5, 2009
Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 For example, let's say that events like breakfast seminars are critical to your marketing program. 0 0 0 track RSS readership (publish RSS feeds and track who reads each item) 0.5 12 11 simple 8 10 10 10 12 8.5
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