Remove landing-page test
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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Online Display. Doubleclick. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Landing page usability testing is critical. Standard Rate and Data.

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Google Marketing Live: An Advertiser’s Take on the Highlights

Unbounce

DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform. DoubleClick Search is now Search Ads 360. Page speed is critical (and more visibility means more control). Mobile Speed Score is a new score telling you how fast your ad’s resulting landing pages are.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Media Planning Media Buying Publishing Display Advertising Video Mobile. CPM Calculator CPA Calculator Website Optimization ROI Calculator. You expect your consumers to test your content. Live Events.

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Ad Tracking: What It Is & How to Do It

Hubspot

Ad tracking has made it possible for marketers to more accurately measure, test, and revise ads based on how users interact with their online campaigns. A tracking URL is a normal page URL from your website with a tracking token added to the end of it. Here's an example landing page URL by itself, and with a tracking token (in bold).