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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. A history lesson: Google AdWords and DoubleClick. Which is best for display advertising?

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What Is the Difference Between Google Ad Manager and Google Marketing Platform?

Valasys

Overview of Google Marketing Platform Google Marketing Platform is a marketing tool that uses two of Google’s key marketing products – the Analytics 360 Suite and DoubleClick. Access to a range of services such as Ad Exchange, Campaign Manager, Display & Video 360, Search Ads 360, Attribution 360, etc.

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Programmatic Advertising Glossary & Brief History

Digilant

Their primary purpose is to buy and sell digital media, including display, video, and mobile, on behalf of agency clients. A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. billion in 2007). And the seed was planted.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. . With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier.

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The real problem with Google might be Facebook

Convince & Convert

But the big move to watch is Facebook’s new Atlas technology that creates a display advertising network across the Web, using Facebook IDs instead of cookies to track users and target ads. Google has had a lion’s share of the kingdom to itself since buying DoubleClick. billion users is pretty damn impressive.

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Faster Media Plan Placements and Media Plan Downloads

Bionic

The latest version of Bionic solves all these problems by displaying the placement details in a modal dialog on top of the media plan. The result is blazing fast display time, about 0.5 Also, since the details display in a modal screen, you never lose your place in your media plan. Faster Google Campaign Manager Exports.

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The real problem with Google might be Facebook

Convince & Convert

But the big move to watch is Facebook’s new Atlas technology that creates a display advertising network across the Web, using Facebook IDs instead of cookies to track users and target ads. Google has had a lion’s share of the kingdom to itself since buying DoubleClick. billion users is pretty damn impressive.