Customer Experience Matrix

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ). Even “inbound marketing” (search engine optimization, keyword advertising, Web display ads) is often done by someone other than the marketing automation user. Summary: consolidation isn't new among marketing software vendors. The pattern will likely repeat itself.

10 Horrifying Stats About Display Advertising


We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% 10 Shocking But True Display Advertising Stats. Only 8% of internet users account for 85% of clicks on display ads (and some of them aren''t even humans!). So here they are. seconds.

Google Doing Away with Flash Ads

KEO Marketing

In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Flash ads already in the system will no longer run on the Google Display Network or through DoubleClick after January 2, 2017. Display AdvertisingIn the near future, though, that will no longer be optional.

Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

The banner ad display format is expected to grow 25% this year  to more than $12 Billion, despite the crazy insane lack of effectiveness. The average click through rate of display ads is 0.1%.  ( DoubleClick ) . 2. 77% of Web display ads are never seen. Only 8% of internet users account for 85% of clicks on display ads.  ( comScore ) . 5. DoubleClick ).

Google, Display Ads, and B2B Marketing

Digital Body Language

Google just pushed a tiny bit further into their long-stated strategy of making display advertising their next billion dollar business. Former DoubleClick exec Barry Salzman joined the team to bring this vision closer to reality, and it’s expected that we’ll see more movement from Google in this direction over the next year. What does this strategy mean for B2B marketers? A lot.

A Brief History of Online Advertising


To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. 1995: Display ads become increasingly targeted. Not only were companies reaching more relevant audiences, but websites hosting the ads were also able to display banners that were more applicable to their visitors. The History of Online Advertising.

How To Find The Money For Content Marketing

B2B Marketing Insider

The average click-through rate of display ads is 0.1% ( DoubleClick ). Only 8% of internet uses account for 85% of clicks on display ads (and some of them aren’t even humans) ( comScore ). Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. Calculate the Costs of Unused content. Let’s start with calculating costs.

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit


Digital Audience Research.  A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan.  Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research.  In the old days, we had a phone.  And a fax machine.   If you were in marketing, you had media kits and circulations statements.  Rate cards were actual cards.  Flow charts were designed on paper with markers and rulers.  Budgets determined using Texas Instruments’ calculators.  Then computers came. 

The dashboard has finally been perfected


Cyfe is a Business HUD. A HUD the acronym for heads up display. Google Doubleclick for Publishers. never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. Remember Yahoo! Alexa.

Are you using Universal Analytics?


JavaScript or any related DoubleClick feature, including: Remarketing. Google Display Network Impression Reporting. DoubleClick Campaign Manager Integration. Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. This change results in more accurate and dependable data.

Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum


Ad servers such as Doubleclick now allow advertisers and publishers to buy and sell ads across a variety of platforms (desktop, mobile, connected TVs) and formats (display, video, social) leveraging 360 degree insights across all of them. Same is true for social, display advertising and all of the other channels. What would that really mean to the modern marketer?

SEM 38

Google Launches Improved Online Advertising Metrics for Brand Marketers


The first of the new Brand Activate Initiative metrics is Active View, a technology that can count “viewed” impressions, or a display ad that is at least 50% viewable on the screen for at least one second, as defined by the IAB’s proposed standard. The approach leverages DoubleClick ad-serving technology to generate two groups of users that have been randomly selected.

Inside The Washington Post’s Quest to Fix Ad Tech


“Right now, the way advertising works isn’t as efficient as it could possibly be, and the mentality has been, ‘Well, that’s just how it is,'” he said, “If advertising is slow, you go to the DoubleClicks and other big-hitters and say, ‘You guys are slow, you need to be faster.’ Web advertising is beset with problems. Ad blocking is growing.

A quick tour of measurement for video campaigns


great example of this is how an impression is defined: Interactive Advertising Bureau — “measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user” — this definition is more aligned with traditional display.

10 Things That Can Destroy an Email Marketing Program

delicious b2bmarketing

Media Planning Media Buying Publishing Display Advertising Video Mobile. You might think it is good personalization by displaying the consumers account number or her home address within the content. Sponsored by Doubleclick. Display Advertising. Display Advertising. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. iPhone App. Marketing. Email. Analytics. Media. Social. Search. More Categories.

Facebook Goes Direct

Manhattan Marketing Maven

They zeroed-in on retargeting, their specialty, and compared results against traditional display and retargeting inventory from online ad exchanges like Google’s DoubleClick , Yahoo’s Right Medias Exchange and AppNexus.  From the moment, the first brand on Facebook collected 10,000 fans, marketers have been asking about the relationship between “likes” and sales. Initially Facebook found a dozen ways to deflect the conversation.    Facebook doesn’t really sell, they’d say. Its about relationships, buzz and engagement. How many are referring friends?


Content Standard

The Fall of Television, Display Advertising, and Content. The Fall of Display Advertising and the Rise of Ad-Blocking. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Consumers have been vocal about their disdain for display advertising: constant ads pelting the screens of readers and viewers across the web. Pressure. The Backstory. What did?

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The Fall of Television, Display Advertising, and Content. The Fall of Display Advertising and the Rise of Ad-Blocking. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Consumers have been vocal about their disdain for display advertising: constant ads pelting the screens of readers and viewers across the web. Pressure. The Backstory. What did?

Boost Digital Advertising ROI by Optimizing Ad Viewability

KEO Marketing

Those numbers echo a 2014 Google report, which indicated that 56% of impressions across all of the company’s ad display platforms are never viewed by users. According to DoubleClick’s Viewability Best Practices, ads published immediately above the fold enjoy better performance than those published higher on the page. Why such discouraging numbers? Optimize ads for mobile. Go vertical.

YouTube Launches New and Improved YouTube Analytics


You'll still be able to see a summary of your views, videos demographics, and popularity by region (though it looks much prettier!), but now your dashboard will also display overall channel performance, engagement, and how people find and view your videos. Charts can display with data points in daily, weekly, or monthly increments, and it also lets you compare two metrics on one chart.

How to Build Consensus for Brand Storytelling within the Enterprise

Content Standard

According to Doubleclick , display advertising click-through rates are 0.06 People hate change. For both physiological and cultural reasons, we are averse to it. Multiply that singular aversion to change by 5,000 people or so, and we begin to see why it’s difficult to alter the course of the enterprise business. Let me warn you—it won’t be easy. Know Your Stakeholders.

2 Huge Search Marketing Risks in 2012—And What To Do About Them


When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Image via Wikipedia. Search is in big trouble, under pressure from a variety of sources. Sample social.

Who’s Afraid of Native Ads?

Content Standard

Why do marketers who are living in uncertain times for the media business choose to invest in experimental native ads in digital publications—ads placed within editorial—instead of easily measured advertising like digital display? This summer, Google also got into the native advertising game when it announced new features to its DoubleClick Ad Platform. But why? Marketing SEO

Best Social Media Stats and Market Research of 2010 (So Far)


DoubleClick got 1.7% of all business traffic due to its massive online banner advertising network. By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. DoubleClick got 1.7% of all business traffic due to its massive online. Social Media Statistics. link].