Customer Experience Matrix

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ). Even “inbound marketing” (search engine optimization, keyword advertising, Web display ads) is often done by someone other than the marketing automation user.

10 Horrifying Stats About Display Advertising

Hubspot

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% 10 Shocking But True Display Advertising Stats. Source: DoubleClick ) Tweet This.

Google Doing Away with Flash Ads

KEO Marketing

In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Flash ads already in the system will no longer run on the Google Display Network or through DoubleClick after January 2, 2017.

Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

The banner ad display format is expected to grow 25% this year to more than $12 Billion, despite the crazy insane lack of effectiveness. The average click through rate of display ads is 0.1%. ( DoubleClick ) . 77% of Web display ads are never seen. DoubleClick ).

Google, Display Ads, and B2B Marketing

Digital Body Language

Google just pushed a tiny bit further into their long-stated strategy of making display advertising their next billion dollar business. This active/passive challenge for marketers is about to move to the fore-front as Google brings its weight into the display search game.

B2B 2

A Brief History of Online Advertising

Hubspot

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. 1995: Display ads become increasingly targeted. Ad frequency capping is still a common display ad tactic advertisers use today.

How To Find The Money For Content Marketing

B2B Marketing Insider

The average click-through rate of display ads is 0.1% ( DoubleClick ). Only 8% of internet uses account for 85% of clicks on display ads (and some of them aren’t even humans) ( comScore ).

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers.

The dashboard has finally been perfected

Biznology

A HUD the acronym for heads up display. Google Doubleclick for Publishers.

Are you using Universal Analytics?

Volacci

JavaScript or any related DoubleClick feature, including: Remarketing. Google Display Network Impression Reporting. DoubleClick Campaign Manager Integration. Are you using Universal Analytics yet?

Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum

Captora

Ad servers such as Doubleclick now allow advertisers and publishers to buy and sell ads across a variety of platforms (desktop, mobile, connected TVs) and formats (display, video, social) leveraging 360 degree insights across all of them.

Google Launches Improved Online Advertising Metrics for Brand Marketers

Hubspot

The first of the new Brand Activate Initiative metrics is Active View, a technology that can count “viewed” impressions, or a display ad that is at least 50% viewable on the screen for at least one second, as defined by the IAB’s proposed standard.

Inside The Washington Post’s Quest to Fix Ad Tech

Contently

The technology uses various loading and caching techniques to speed up load times for third-party programmatic display ads, which has allegedly produced a “seventy-five percent decrease in latency.” Web advertising is beset with problems. Ad blocking is growing.

A quick tour of measurement for video campaigns

chiefmartech

DoubleClick Campaign Manager — “does not log an impression until the video has buffered enough to start playing.”. The following is a guest post by Steven Wastie , the CMO of Origami Logic. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year.

10 Things That Can Destroy an Email Marketing Program

delicious b2bmarketing

Media Planning Media Buying Publishing Display Advertising Video Mobile. You might think it is good personalization by displaying the consumers account number or her home address within the content. Sponsored by Doubleclick. Display Advertising. Display Advertising. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers.

Facebook Goes Direct

Manhattan Marketing Maven

They zeroed-in on retargeting, their specialty, and compared results against traditional display and retargeting inventory from online ad exchanges like Google’s DoubleClick , Yahoo’s Right Medias Exchange and AppNexus.  From the moment, the first brand on Facebook collected 10,000 fans, marketers have been asking about the relationship between “likes” and sales. Initially Facebook found a dozen ways to deflect the conversation. 

Pressure

Content Standard

The Fall of Television, Display Advertising, and Content. The Fall of Display Advertising and the Rise of Ad-Blocking. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Pressure.

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The Fall of Television, Display Advertising, and Content. The Fall of Display Advertising and the Rise of Ad-Blocking. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Pressure.

Boost Digital Advertising ROI by Optimizing Ad Viewability

KEO Marketing

Those numbers echo a 2014 Google report, which indicated that 56% of impressions across all of the company’s ad display platforms are never viewed by users. Purchasing digital ads is one thing, but ensuring your audience actually views those ads is quite another.

YouTube Launches New and Improved YouTube Analytics

Hubspot

but now your dashboard will also display overall channel performance, engagement, and how people find and view your videos. Charts can display with data points in daily, weekly, or monthly increments, and it also lets you compare two metrics on one chart.

How to Build Consensus for Brand Storytelling within the Enterprise

Content Standard

According to Doubleclick , display advertising click-through rates are 0.06 People hate change. For both physiological and cultural reasons, we are averse to it.

2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity.

Who’s Afraid of Native Ads?

Content Standard

Why do marketers who are living in uncertain times for the media business choose to invest in experimental native ads in digital publications—ads placed within editorial—instead of easily measured advertising like digital display?

SEO 1

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

DoubleClick got 1.7% By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. DoubleClick got 1.7%