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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. Here you can paste in the URLs for any sites you'd like to exclude from displaying your ads. Once that's done, go to the "Sites" tab.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization.

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

The lines between display ads, search and social are blurring rapidly. The somewhat sticky question this provokes is why, in a siloed world of search/display/offline media buying, are search marketers buying display ads? New to the list of PPC providers this year is Facebook. Use of the tactic is only slightly less than Yahoo!‘s

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Best of 2008: Website Design

WebMarketCentral

This portfolio displays several examples of beautiful and creative website designs by Joe Edakkunnathu. A broad range of sites of sites are displayed here, from real estate and interior design to a comedy troupe, a personnel agency, a hotel, and a cool retro Sony microsite.

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Another Inside AdWords post worth checking out is Display Ad Builder Best Practices from Emel Mutlu, which provides guidance on maximizing the performance of AdWords display ads through customizataion and careful grouping.

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Four Reasons to Keep Branding During a Recession

WebMarketCentral

Buyers figure that if your company is one of the few still willing and able to keep running print and online display ads when everyone else is cutting back, there must be a good reason for it. Think about the people trying to sell online display, print, radio and TV advertising right now—they're desperate. Success breeds success.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

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