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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

For any keyword, the tool displays statistics like the average cost per click and number of clicks per day. Everything You Need To Know About AdWords Display URLs by Search Engine Land Brad Geddes recommends testing the display URL portion of your AdWords ads as thoroughly as you would any other elements, and offers several examples that fall within Google's requirements.

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Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

MediaPost recently reported that Facebook is cracking down on ad networks that display misleading advertising or promote scam offers through its site. Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. Facebook can even get a person killed.

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. Here you can paste in the URLs for any sites you'd like to exclude from displaying your ads. Google's content network can be a valuable addition to any AdWords search marketing program.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

The lines between display ads, search and social are blurring rapidly. The somewhat sticky question this provokes is why, in a siloed world of search/display/offline media buying, are search marketers buying display ads? MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Search marketers do more with less.

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Another Inside AdWords post worth checking out is Display Ad Builder Best Practices from Emel Mutlu, which provides guidance on maximizing the performance of AdWords display ads through customizataion and careful grouping. Where can you find the best resources to help pass the AdWords certification exam? When is it time to drop or rewrite an underperforming ad?

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

delivers 17 clever ways to get the effect of testimonials for your product or service without actually using testimonials, such as showing pictures of people using your product or service, noting how long you've been in business and/or how many products you've sold, displaying a seal or approval, or citing favorable reviews. How can you increase customer loyalty?

3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

Nest, click the Page Types tab where you can control the display of your ads on parked domains, forums and other types of sites. The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Keep your content network clean. Be sure to save your work. 2.

Best of 2008: Website Design

WebMarketCentral

This portfolio displays several examples of beautiful and creative website designs by Joe Edakkunnathu. broad range of sites of sites are displayed here, from real estate and interior design to a comedy troupe, a personnel agency, a hotel, and a cool retro Sony microsite. What are the current best practices in website design? What common design mistakes should you avoid?

Best of 2008: SEO Keyword Tips & Tools

WebMarketCentral

Keyword Research: Wordpot Rivals KeywordDiscovery, Wordtracker by Practical eCommerce Online marketer Jeff Muendel provides an in-depth review of Wordpot, a free keyword research tool which displays, for any query, both Exact Daily (searches for the exact term) and Total Daily (searches that contain the search term) figures, as well as synonyms, related words, and associated words.

Best of 2008: SEO Link Building

WebMarketCentral

Directory Submission Red Flags by Small Business Search Marketing Matt McGee offers advice on what to avoid when obtaining links through directory listings, including directories that require a reciprocal link, display excessive advertising, or include a lot of links to low-quality sites. They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. That works sometimes.).

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Looking for an easy-to-use backlink checking tool (or two) for SEO? How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Or tools to help evaluate your competitors' online marketing strategies? Find these and more in this list of some of the best SEO tools and related reviews of 2008.

Four Reasons to Keep Branding During a Recession

WebMarketCentral

Buyers figure that if your company is one of the few still willing and able to keep running print and online display ads when everyone else is cutting back, there must be a good reason for it. Think about the people trying to sell online display, print, radio and TV advertising right now—they're desperate. They are highly measurable and meet the need for instant gratification.

Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

It is possible that your PDFs may not display properly for prospects using older versions of Flash, although 1) this should affect only about 5% of viewers according to Vitrium, and 2) the next release, planned for February, will resolve this problem. On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors?

Best of 2008 (So Far) - Cool Web Tools, Part 2

WebMarketCentral

The company also offers tools for both displaying and buying online ads. Monitter Inspired by TweetDeck , Monitter is a real-time Twitter monitor that lets you keep track of live posts for any three keywords you enter, plus filter the display by geographic location or language (English, Spanish, and German). It's free and very simple to set up.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Demandbase -referring to its service as a "lead quality platform.that unlock(s) the potential of online advertising, search, CRM, and social networks," Demandbase provides both a desktop wideget similar to a stock ticker that displays website vistitor information in real-time, as well as daily summary emails and 90 days worth of visitor data for reporting. lead automation management vendors.

Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

by iMedia Connection Neal Leavitt reports on a recent study by market research firm Borrell Associates which contends that while spending on online display ads and search advertising will soon peak then begin falling, expenditures on online promotions (e.g., The best research tells you not only what's happening, but why. Which blogs do reporters read? What's the next big trend in blogging?

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

Use Twitscoop to find out what topics of conversation are hot on Twittter; Tweet Later to set up automated Tweets or schedule messages to display in the future; TwitDir to search for users by name, location, description or other attribute; and Twubble , which helps you find new friends based on the attributes of your current followers and followees. This is the second of a two-part series.

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And Now for Something Completely Different - Business Intelligence Widgets

WebMarketCentral

Once the kinks are worked out, Widgenie will give non-technical users a much more interesting way to display and share business intelligence data. Your boss (or client) wants to see what kind of results you've been getting from that latest search marketing program. Want a cooler, easier way to show them the data? This may be your answer. It is, in that sense, the future o f BI.

Examining Google's Practices

WebMarketCentral

WebPosition Gold as well as other ranking report tools (scraper based tools - including the SEO Firefox plugin) have been impacted." In fact, Google doesn't even like it if it thinks your query "looks similar" to automated requests —it will then limit the number of pages of search results it displays to you and give you a really scary error message. Is Google turning into Pat? Got it.

Using ALL the Tools of Social Media Optimization

WebMarketCentral

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant. So, here are some tips for using different types of social media sites for SMO. Discussion Forums These are a place to showcase your expertise in a non-promotional way.

Book Review: Marketing That Matters

WebMarketCentral

Conley and Friedenwald-Fishman are from San Francisco, and their city's offbeat, left-of-center leanings are clearly on display here. In writing Marketing That Matters , authors Chip Conley and Eric Friedenwald-Fishman, not content merely to provide an above-average book on marketing strategy, instead wrote an impressive book on marketing strategy—with a point of view. All good questions."

Catch Some Buzz from Alltop

WebMarketCentral

Alltop displays the five most recent feeds for each source site; mousing over a headline pops up a small preview window of the content to help you decide if you want to click through and read the whole story. The human-powered aggregation model is somewhat similar to what TopNet Pix , started by Jeff Rusinow , has put together. Both sites offer their own unique features.

The 7 Deadly Sins of Blogging

WebMarketCentral

Given her stature, she could perhaps be forgiven a bit of arrogance; yet neither her blog nor her approachable and charming personality display a bit of it. In fact, it seems that it is rarely the truly famous who display pompous behavior online, but most often the wannabes, like.ooh, can't do it, no wrath. Gluttony: Avoid the "it's all about ME!" It rarely pays to make enemies.

Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining. bedtime story about search engines. A rap about link building. What's going on here? It's the final—and best—installment of WebMarketCentral's Best of 2007 series. hope you have as much fun reading these as I had writing about them! Want even more interesting ideas for your 404 error page?

Best of 2007: SEO Analysis Tools

WebMarketCentral

This tool Simulates a search engine by displaying the contents of a webpage exactly how a search engine would see it. It also displays the hyperlinks that will be followed (crawled) by a search engine when it visits the particular webpage. Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics.

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Best of 2007: SEO Keyword Research Tools

WebMarketCentral

Keyword Tools Overture's Keyword Selection Tool Overture's tool lets you enter a term related to your site and then displays related searches that include your term along with the number of times that term was searched on within the last month. Here are some of the best tools for conducting keyword research and building a search phrase list.

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

On the other hand, displaying your industry knowledge and providing insightful input to the conversation will make those at the table want to learn more from you. Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) You walk over to say "hi" and your customer invites you to join them, and introduces you to the others.

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New on WebMarketCentral: Marketing Careers and Events

WebMarketCentral

The Marketing Events calendar features marketing-related event dates and descriptions from around the world, displayed by week and frequently updated. Two new sections have recently been added to the fastest-growing web marketing portal—a Marketing and Sales Career Opportunities section , powered by CareerBuilder , and an extensive calendar of Marketing Events.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

AdReady, Another Low-Cost Display Ad Shop, Opens by Online Media Daily AdReady is a new service that aims to "democratize" search marketing by making it more accessible and affordable for smaller businesses. well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. fade a bit."

Helpful SEM Advice from MarketingSherpa

WebMarketCentral

The most popular test was dynamic pages—changing the information displayed on the landing page to reflect the exact search term. If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. Make buttons big—you should be able to see them from six feet away from your monitor. conversion rate. Hmm, may be worth trying.

Web 2.0 Social Tagging Sites, Part 2: The Worst

WebMarketCentral

Registration page displayed this error: "Disabled - check back soon." Although I generally try to keep the tone of this blog positive and avoid disparagement, it's important to expose what doesn't work as well as what does. Saves you the time and trouble. With that in mind, here are 11 Web 2.0 social tagging sites to avoid. Please use another or click 'password forgotten.'" error.

More of the Best Website Marketing Tools

WebMarketCentral

Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time. Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." great tool for monitoring the results of your SEO efforts.

Top Internet Advertising Networks

WebMarketCentral

ValueClick Provides online display advertising, video, lead generation, serach engine marketing and e-mail marketing solutions for B2C or B2B advertisers. Although Google AdWords and Yahoo! Search Marketing remain the gorillas of online advertising, there are a considerable number of alternatives for generating exposure and clicks. Strictly B2C. Also B2C-focused. Now owned by AOL.

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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Today’s logos appear in browser bars, online ads, in print and display advertising, and more. Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications. Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Size matters One of the big laughs in the film “Spinal Tap” came when the band took to the stage to sing of Stonehenge. Due to a miscommunication problem with the designer, it shows up at a ridiculous 18 inches tall.

Are Americans Social-Media-Lazy?

WebMarketCentral

election system, two comments: Given that our choices for president this year have come down to three candidates battling each other to display their utter cluelessness in science, economics and history—among other subjects—maybe we should let 14-year-olds dictate how we vote. In the latest installment of Outside the Inbox, Jared Reitzin of mobileStorm reviews some recent research studies and asks, when it comes to participation in social media (blogging, uploading videos to YouTube, etc.)—are Americans lazier than web users in other countries, or just busier? Check it out.

Google Drinks a Fighting Problem

WebMarketCentral

For example, on a series of similar phrases, MSN and Yahoo consistently displayed one particular company's website on the first page of their results, while Google seemed to have a much more difficult time finding it: Results like this seem to suggest either that Google's algorithm is no longer as accurate as MSN's or Yahoo's, or an explanation even more sinister, as suggested in The Google Voice: Free Speech in Search , a recent post from StraightUpSearch. Yes, our friend Google is in need of.an intervention. That experience is by no means unique. Disturbing. That's a heck of a bender.

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons. 1) The site states that " indiamarks is a social bookmarking service for the global Indian community," which is attractive to members of that community as well perhaps as businesses that market to it, but not relevant for more general use, and 2) the top links displayed on the day I checked it out contained tags like "topless," "voyeur," "steriods," "dating" and a few I can't print here; presumably not tags that many marketers would like their brands associated with.

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Salesforce.com's "No Software" Mantra: More Effective Than They Know

WebMarketCentral

Cerner , a medical software provider, doesn't claim to produce software either, but does display screen shots of its "solutions." From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. While the application service provider (ASP) or software-as-a-service (SaaS) model in general has never lived up to its initial hype, among consumers or business users, Salesforce.com has enjoyed impressive success with it.

Just Be Nice

WebMarketCentral

I've never seen a situation where displaying rude, hostile behavior results in any long-term advantage. Even with all of the convenient communications tools enabled by the internet and wireless technologies, business is still fundamentally based on relationships. According to a recent study commissioned by The Sales Board , the #1 reason that companies (and, for big-ticket items, individuals) choose to buy from one company over another is their relationship with the sales representative. Think about all of the vendor relationships you have. That was appalling, but not shocking. ” Ouch.