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What is a Q&A Case Study? And Why is it Great for B2B Marketing?


Displaying a switch from a rival will reduce those fears. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. You provide background information to give the reader context. Big Names.

The 15 Best Special-Purpose SEO Tools


browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. WordPress plugin that automatically optimizes the display of and odds that your videos will appear in Google video search results. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking.

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How Does Content Marketing Help with SEO?


Although you may have excellent editorial links pointing back to your website from trustworthy high-domain-authority websites, it won’t be as great a benefit if your website is poorly designed and doesn’t have a responsive design that displays and performs well across devices. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.

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20 Tremendous Digital Marketing Stats and Facts


The average click-through rate of online display ads is 0.6%, and more than half of Internet users say they won’t click on ads because they don’t trust them. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. Image credit: MarketingProfs. combined.

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The 17 Best Keyword Research Tools for SEO and SEM


powerful keyword tool that will display for any website (so you can track your own sites as well as competitors’) the top ranking keywords in both organic and paid search,  along with organic rank, rank changes, and keyword volume trends. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. That’s where keyword research comes in.

20 Brilliant B2B Marketing and Digital Business Stats and Facts


Search ads are effective for capturing immediate demand and display ads are useful for brand awareness. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. The collection of facts and stats below shed light on this paradox, as well as other insights. Death of the salesman? MediaPost ).

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14 Dazzling Digital Marketing Stats and Facts


Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. •  Rethink display? will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. Image credit: AdWeek. AdWeek ). 6.

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The 20 Best SEO Rank Tracker Tools


Special features: displays Google Page Rank for individual pages only. Management guru Peter Drucker famously said  “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. rank checking or rank monitoring) tools.

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20 Expert LinkedIn Guides


Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Guides to Using LinkedIn for Career or Networking. Want a Job?

14 Fortuitous SEO and SEM Stats and Facts


Here’s how the spending with Google broke out: 48% spent their budget on Google Display Ads; 27%, Google+ pages; 22% spent part of their budget on remarketing; 20% used YouTube ads; 20%, Google Display Network; 13%, click to call; 12%, contextual targeting; and. 8%, mobile and sitelinks. Search remains the cornerstone of digital and content marketing efforts. Internet users.

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83 Exceptional Social Media and Marketing Statistics for 2014


Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). 24. 8% of Internet users account for 85% of online display ad clicks. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter?

A Quick Guide to a Successful Trade Show [Infographic]


Your displays, which should reflect your brand and mission, should be positioned in such a manner as to attract and engage a visitor in less than three seconds. Guest post by Tobias Dean. trade show can give your business countless opportunities to build networks, showcase new ideas, and interact with a wide audience – all at a personal level. But the success of your participation depends to a large extent on your pre-show preparation and how well you are able to present yourself and your business at the event.

The B2B Lead Generation Ecosystem and WPO [Infographic]


With just a slight rearrangement of the hexagons, the traffic sources line up like this: The search, social, and display (paid) channels are straightforward. The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Develop new ways to improve and scale your current campaign.

Six Best Practices for Marketing with White Papers


How many pages did he or she read?); one-click social sharing and other follow-on calls to action; and “inline progressive capture”–the ability to display a contact form only after the reader has read the first two or three pages, which can significantly increase conversion rates. Though the format is sometimes misused (i.e., Solve a real problem. Social media (e.g.,

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


trillion display ads served up last year. This despite the fact that 80% of SMB websites don’t display links to the company’s social networks. As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. Between large and small businesses? Relevanza ). 2.

22 Expert Guides and Reviews of 200+ Social Media Tools


The English is a tad rough but the list is solid as Gavin Matteo reviews “a list of Best Social Media Tools for our audience,” from Mention (Google Alerts on steroids) and BuzzSumo to Rapportive (which displays LinkedIn profiles for your contacts from inside Gmail) and Tagboard , a “multi-platform, free and highly useful tool. Image credit: Buddy Media. Check out this post.

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5 Top Online Marketing Trends for the Rest of 2013


What you may not have known is that most customers now access their email on these devices, which means that the existing email marketing methods you probably use will no longer work with these smaller devices, particularly because content that is designed to be displayed on a computer will not be viewable on a smartphone. Guest post by Alice Jenkins of How2become.

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21 Spectacular SEO and Search Marketing Stats and Facts


marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%). 30% of companies outsource their paid search advertising, and 28% do so for display advertising. Social may be sexy, but search still pays the bills. How can marketers get the most out of search? seconds.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


But the largest share (41%) goes to display advertising. As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. How do top executives use social media? TECHi ).

87 More Vital Social Media Marketing Facts and Stats for 2012


However, by a 5-to-3 margin, consumers preferred Google’s display of universal search results. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? Social Media Stats and Demographics. 1. But 3.1

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79 Remarkable Social Media Marketing Facts and Statistics for 2012


Nearly one-third of all display ads are never seen (defined as 50% of the pixels in view for at least one second). Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. Which U.S. ClickZ ).

Search Traffic Declining? You’re Not Alone (and What to Do About It)


Both Google and Bing are now displaying fewer than ten organic search results on certain queries: eight, seven, even as few as four in some cases. If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. But what does it mean?

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It will fundamentally change SEO. ”).

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The Five Best Pinterest and Instagram Marketing Tools


Sample review:  “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” Google Review Count:  269. ” —  StoreYa Blog. Pricing:  free.

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How to be Twitterific – 39 Expert Twitter Guides and Tips


Tagboard then displays popular posts containing that hashtag on a board”) and others. From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Dr. William J.

12 of the Best Guides and Sources for Free Stock Images


An iframe is a type of code that takes a piece of content that lives on another website and puts it on your site, and the site that hosts the code has complete control over what displays on your site.” At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. That’s worth gold.” FreeDigitalPhotos.net.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


Among Facebook marketers, 64% have used Facebook Events to inform fans about online or offline events, making this a far more widespread tool than display ads and targeted posts. With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. 1. But why?

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25 of the Best Web Presence Optimization Guides of 2012


Jani Rayner offers tips to “get the best from digital teams,” such as encouraging “the Display, Social and Search teams to work closely together – you will be surprised (or perhaps not) how often this doesn’t happen,” and scheduling regular monthly report[[link]. How is the role of social media evolving in online visibility? ” Which is WPO. ” Indeed!

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level


Gallery cards that display images. For example, if you want to show off a few different photos of a brand new product on Twitter, you can use the gallery card to display shots from several angles. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. Product cards.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


Displaying Social Proof – What the Marketing Experts Use by KISSmetrics. Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout. Tools and methods used include displaying FeedBurner reader count, a Facebook Like box, LinkeddIn share button, or multi-purpose tools from AddtoAny , Share This , or AddThis. Stuart W. Blog SEO.

The 14 Best Content Planning and Research Tools


Displays your Google search history across devices, including YouTube searches. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011


Laurie Sullivan highlights research from BrightEdge showing that “Web site pages displaying the Twitter share button get seven times the social media mentions compared with those that do not…(yet) nearly half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons.” How can an brand establish trust online?

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015


billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” 21 Social Media Statistics. 1.

38+ Cool Social Media and Web Tools and Reviews


Mywebees lets you display your website on your Facebook page. It’s not a copy of your site, but your actual site—displayed in a Facebook iFrame. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. How can you quickly find out how far a link has spread on Twitter? Surf the web securely and anonymously when using pubic WiFi? Buffer.

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29 Guides to Beautiful and Effective Website Design


Today’s websites are expected to convey a positive and compelling brand image, differentiate a firm’s products or services, educate visitors on how to solve problems, provide the latest industry news and thought leadership, serve as pre-sales engineers, entertain, personalize, interact, and display content in a wide variety of formats, from text and photos to infographics and video.

Best LinkedIn Guides, Tips and Tactics of 2011


While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?

10 B2B Marketing Lessons from Walt Disney World and Universal Studios


Similarly, in the B2B marketing world, technology companies can get away with displaying attitude, an edge, even being a bit playful. A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. but establishing and maintaining a strong brand is nonetheless vital. Those attributes would be far less suitable for patent attorneys or accounting firms.

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10 of the Best Web Analytics Guides and Tips of 2013


As a result of “working on a project to categorize and visually display all of the powerful options available within Google Analytics,” Jeff Sauer came up with this brilliant guide in the form of a periodic table, in both clickable interactive and printable PDF formats. As the old b-school maxim goes, “you can’t manage what you can’t measure.” To bloggers?

37 Fantastic SEO Guides, Tips and Tactics


From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).” One key line from Jonah: “It is short sighted to believe that any of the SEO niche strategies are going to survive if they are not supported with PR, social, PPC and display.” Create link-worthy content.

14 (of the) Best Email Marketing Tips and Guides of 2014


Alt text is displayed when an image in your email fails to display for whatever reason. Though email is one of the oldest tools in the  digital marketing toolbox, it remains one of the most popular and productive. As reported here previously : • There are nine times as many marketing emails sent each year as direct mail pieces delivered by the U.S. Postal Service. ”).

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