The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. WordPress plugin that automatically optimizes the display of and odds that your videos will appear in Google video search results. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking.
How Does Content Marketing Help with SEO?
AUGUST 19, 2016
Although you may have excellent editorial links pointing back to your website from trustworthy high-domain-authority websites, it won’t be as great a benefit if your website is poorly designed and doesn’t have a responsive design that displays and performs well across devices. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
For sites that don’t display social media share button numbers, just paste the web address into SharedCount. Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% However—96% of the people who discuss brands online do not follow those brands’ owned profiles. These tools can help you find out. 1) Socialbakers. 16) Nuvi.
What is a Q&A Case Study? And Why is it Great for B2B Marketing?
JANUARY 5, 2017
Displaying a switch from a rival will reduce those fears. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. You provide background information to give the reader context. Big Names.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
You can customize the display to show or hide specific columns.” Automatically collects and displays current, popular links posted “by a bunch of the most interesting people on Twitter.” While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. like it.” —
The 23 Best Content Ideation Tools
MAY 31, 2016
Enter any topic or keyword phrase and see the tool displays back. Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Google Review Count: 2,930,000. Pricing: free. Wrike.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
Profile individual users, track real-time activity, analyze segments and funnels, and automatically display personalized content based on notifications. Displays traffic from organic search, top pages viewed in the past week, top referral sites, and social media traffic. ” Analytics tools can ultimately help measure ROI. Google Review Count: 600. ” — Hunter & Bard.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
The most-trusted types of online promotional content include peer reviews, natural search results, and brand Web sites, while display advertising and push text messages are the least trusted. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2. TopRank ). 3.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
Search ads are effective for capturing immediate demand and display ads are useful for brand awareness. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. The collection of facts and stats below shed light on this paradox, as well as other insights. Death of the salesman? MediaPost ).
14 Dazzling Digital Marketing Stats and Facts
JULY 28, 2015
Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. • Rethink display? will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. Image credit: AdWeek. AdWeek ). 6.
20 Expert LinkedIn Guides
JULY 7, 2014
Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Guides to Using LinkedIn for Career or Networking. Want a Job?
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). 24. 8% of Internet users account for 85% of online display ad clicks. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter?
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
Here’s how the spending with Google broke out: 48% spent their budget on Google Display Ads; 27%, Google+ pages; 22% spent part of their budget on remarketing; 20% used YouTube ads; 20%, Google Display Network; 13%, click to call; 12%, contextual targeting; and. 8%, mobile and sitelinks. Search remains the cornerstone of digital and content marketing efforts. Internet users.
The 20 Best SEO Rank Tracker Tools
DECEMBER 19, 2016
Special features: displays Google Page Rank for individual pages only. Management guru Peter Drucker famously said “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. rank checking or rank monitoring) tools.
A Quick Guide to a Successful Trade Show [Infographic]
AUGUST 4, 2016
Your displays, which should reflect your brand and mission, should be positioned in such a manner as to attract and engage a visitor in less than three seconds. Guest post by Tobias Dean. trade show can give your business countless opportunities to build networks, showcase new ideas, and interact with a wide audience – all at a personal level. But the success of your participation depends to a large extent on your pre-show preparation and how well you are able to present yourself and your business at the event.
The B2B Lead Generation Ecosystem and WPO [Infographic]
APRIL 18, 2016
With just a slight rearrangement of the hexagons, the traffic sources line up like this: The search, social, and display (paid) channels are straightforward. The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Develop new ways to improve and scale your current campaign.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
The English is a tad rough but the list is solid as Gavin Matteo reviews “a list of Best Social Media Tools for our audience,” from Mention (Google Alerts on steroids) and BuzzSumo to Rapportive (which displays LinkedIn profiles for your contacts from inside Gmail) and Tagboard , a “multi-platform, free and highly useful tool. Image credit: Buddy Media. Check out this post.
Six Best Practices for Marketing with White Papers
MARCH 25, 2014
How many pages did he or she read?); one-click social sharing and other follow-on calls to action; and “inline progressive capture”–the ability to display a contact form only after the reader has read the first two or three pages, which can significantly increase conversion rates. Though the format is sometimes misused (i.e., Solve a real problem. Social media (e.g.,
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
trillion display ads served up last year. This despite the fact that 80% of SMB websites don’t display links to the company’s social networks. As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. Between large and small businesses? Relevanza ). 2.
5 Top Online Marketing Trends for the Rest of 2013
JULY 1, 2013
What you may not have known is that most customers now access their email on these devices, which means that the existing email marketing methods you probably use will no longer work with these smaller devices, particularly because content that is designed to be displayed on a computer will not be viewable on a smartphone. Guest post by Alice Jenkins of How2become.
21 Spectacular SEO and Search Marketing Stats and Facts
JUNE 23, 2015
marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%). 30% of companies outsource their paid search advertising, and 28% do so for display advertising. Social may be sexy, but search still pays the bills. How can marketers get the most out of search? seconds.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
But the largest share (41%) goes to display advertising. As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. How do top executives use social media? TECHi ).
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
However, by a 5-to-3 margin, consumers preferred Google’s display of universal search results. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? Social Media Stats and Demographics. 1. But 3.1
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Nearly one-third of all display ads are never seen (defined as 50% of the pixels in view for at least one second). Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. Which U.S. ClickZ ).
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
Both Google and Bing are now displaying fewer than ten organic search results on certain queries: eight, seven, even as few as four in some cases. If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. But what does it mean?
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It will fundamentally change SEO. ”).
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Among Facebook marketers, 64% have used Facebook Events to inform fans about online or offline events, making this a far more widespread tool than display ads and targeted posts. With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. 1. But why?
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
Tagboard then displays popular posts containing that hashtag on a board”) and others. From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Dr. William J.
12 of the Best Guides and Sources for Free Stock Images
MARCH 30, 2015
An iframe is a type of code that takes a piece of content that lives on another website and puts it on your site, and the site that hosts the code has complete control over what displays on your site.” At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. That’s worth gold.” FreeDigitalPhotos.net.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
Sample review: “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” Google Review Count: 269. ” — StoreYa Blog. Pricing: free.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
Jani Rayner offers tips to “get the best from digital teams,” such as encouraging “the Display, Social and Search teams to work closely together – you will be surprised (or perhaps not) how often this doesn’t happen,” and scheduling regular monthly report[[link]. How is the role of social media evolving in online visibility? ” Which is WPO. ” Indeed!
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Displaying Social Proof – What the Marketing Experts Use by KISSmetrics. Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout. Tools and methods used include displaying FeedBurner reader count, a Facebook Like box, LinkeddIn share button, or multi-purpose tools from AddtoAny , Share This , or AddThis. Stuart W. Blog SEO.
5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
AUGUST 5, 2014
Gallery cards that display images. For example, if you want to show off a few different photos of a brand new product on Twitter, you can use the gallery card to display shots from several angles. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. Product cards.
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Laurie Sullivan highlights research from BrightEdge showing that “Web site pages displaying the Twitter share button get seven times the social media mentions compared with those that do not…(yet) nearly half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons.” How can an brand establish trust online?
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” 21 Social Media Statistics. 1.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Displays your Google search history across devices, including YouTube searches. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Mywebees lets you display your website on your Facebook page. It’s not a copy of your site, but your actual site—displayed in a Facebook iFrame. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. How can you quickly find out how far a link has spread on Twitter? Surf the web securely and anonymously when using pubic WiFi? Buffer.