20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
The average click-through rate of online display ads is 0.6%, and more than half of Internet users say they won’t click on ads because they don’t trust them. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. Image credit: MarketingProfs. combined.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
powerful keyword tool that will display for any website (so you can track your own sites as well as competitors’) the top ranking keywords in both organic and paid search, along with organic rank, rank changes, and keyword volume trends. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. That’s where keyword research comes in.
5 Essential Elements to Include in Every Sales Pitch
JULY 5, 2016
This is probably why the most successful sales presentations tell a story — stories are more engaging and memorable than a simple display of facts and figures. Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time. As such, a great sales pitch is key, but perfecting the art is an ongoing endeavor.
The 23 Best Content Ideation Tools
MAY 31, 2016
Enter any topic or keyword phrase and see the tool displays back. Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Google Review Count: 2,930,000. Pricing: free. Wrike.
Evangelizing a Content Marketing Program
more troubling, 85 percent of display ads are clicked on by 8. On a related note, 86 percent of consumers exhibit ban- ner blindness, unable to recall the last display ad they saw. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
Search ads are effective for capturing immediate demand and display ads are useful for brand awareness. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. The collection of facts and stats below shed light on this paradox, as well as other insights. Death of the salesman? MediaPost ).
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
The most-trusted types of online promotional content include peer reviews, natural search results, and brand Web sites, while display advertising and push text messages are the least trusted. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2. TopRank ). 3.
14 Dazzling Digital Marketing Stats and Facts
JULY 28, 2015
Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. • Rethink display? will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. Image credit: AdWeek. AdWeek ). 6.
14 Fortuitous SEO and SEM Stats and Facts
MARCH 1, 2016
Here’s how the spending with Google broke out: 48% spent their budget on Google Display Ads; 27%, Google+ pages; 22% spent part of their budget on remarketing; 20% used YouTube ads; 20%, Google Display Network; 13%, click to call; 12%, contextual targeting; and. 8%, mobile and sitelinks. Search remains the cornerstone of digital and content marketing efforts. Internet users.
Content Methodology: A Best Practices Report
social content • Paid search and display Divisible Content Across Channels V. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
The English is a tad rough but the list is solid as Gavin Matteo reviews “a list of Best Social Media Tools for our audience,” from Mention (Google Alerts on steroids) and BuzzSumo to Rapportive (which displays LinkedIn profiles for your contacts from inside Gmail) and Tagboard , a “multi-platform, free and highly useful tool. Image credit: Buddy Media. Check out this post.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). 24. 8% of Internet users account for 85% of online display ad clicks. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter?
20 Expert LinkedIn Guides
JULY 7, 2014
Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Guides to Using LinkedIn for Career or Networking. Want a Job?
The B2B Lead Generation Ecosystem and WPO [Infographic]
APRIL 18, 2016
With just a slight rearrangement of the hexagons, the traffic sources line up like this: The search, social, and display (paid) channels are straightforward. The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Develop new ways to improve and scale your current campaign.
Content Marketing Playbook: Strategy and Roadmap
CONSTRAINTS: For confidentiality reasons, the data must be displayed. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.
21 Spectacular SEO and Search Marketing Stats and Facts
JUNE 23, 2015
marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%). 30% of companies outsource their paid search advertising, and 28% do so for display advertising. Social may be sexy, but search still pays the bills. How can marketers get the most out of search? seconds.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
trillion display ads served up last year. This despite the fact that 80% of SMB websites don’t display links to the company’s social networks. As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. Between large and small businesses? Relevanza ). 2.
5 Top Online Marketing Trends for the Rest of 2013
JULY 1, 2013
What you may not have known is that most customers now access their email on these devices, which means that the existing email marketing methods you probably use will no longer work with these smaller devices, particularly because content that is designed to be displayed on a computer will not be viewable on a smartphone. Guest post by Alice Jenkins of How2become.
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
Tagboard then displays popular posts containing that hashtag on a board”) and others. From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Dr. William J.
Six Best Practices for Marketing with White Papers
MARCH 25, 2014
How many pages did he or she read?); one-click social sharing and other follow-on calls to action; and “inline progressive capture”–the ability to display a contact form only after the reader has read the first two or three pages, which can significantly increase conversion rates. Though the format is sometimes misused (i.e., Solve a real problem. Social media (e.g.,
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
But the largest share (41%) goes to display advertising. As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. How do top executives use social media? TECHi ).
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
Sample review: “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” Google Review Count: 269. ” — StoreYa Blog. Pricing: free.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
However, by a 5-to-3 margin, consumers preferred Google’s display of universal search results. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? Social Media Stats and Demographics. 1. But 3.1
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Nearly one-third of all display ads are never seen (defined as 50% of the pixels in view for at least one second). Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers. And social media isn’t just about lead generation of course. Which U.S. ClickZ ).
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Displays your Google search history across devices, including YouTube searches. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Among Facebook marketers, 64% have used Facebook Events to inform fans about online or offline events, making this a far more widespread tool than display ads and targeted posts. With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. 1. But why?
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
Both Google and Bing are now displaying fewer than ten organic search results on certain queries: eight, seven, even as few as four in some cases. If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. But what does it mean?
12 of the Best Guides and Sources for Free Stock Images
MARCH 30, 2015
An iframe is a type of code that takes a piece of content that lives on another website and puts it on your site, and the site that hosts the code has complete control over what displays on your site.” At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. That’s worth gold.” FreeDigitalPhotos.net.
5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
AUGUST 5, 2014
Gallery cards that display images. For example, if you want to show off a few different photos of a brand new product on Twitter, you can use the gallery card to display shots from several angles. Guest post by Logan Strain. If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. Product cards.
The 14 Best Marketing Automation Tools
JULY 12, 2016
Enables marketers to create campaigns across channels including email, display search, video, and mobile, combined with lead management/nurturing and sales acceleration features. Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Comms Axis.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It will fundamentally change SEO. ”).
19 More Outstanding Social Media Marketing Guides
JANUARY 13, 2015
Randy Krum displays a pair of infographics illustrating the best and worst times to post on social media. While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics. What are the best and worst times to post updates? Facebook between midnight and 8:00 a.m.),
10 B2B Marketing Lessons from Walt Disney World and Universal Studios
APRIL 22, 2014
Similarly, in the B2B marketing world, technology companies can get away with displaying attitude, an edge, even being a bit playful. A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. but establishing and maintaining a strong brand is nonetheless vital. Those attributes would be far less suitable for patent attorneys or accounting firms.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. What’s the best way to start and grow a LinkedIn group?
10 of the Best Web Analytics Guides and Tips of 2013
DECEMBER 30, 2013
As a result of “working on a project to categorize and visually display all of the powerful options available within Google Analytics,” Jeff Sauer came up with this brilliant guide in the form of a periodic table, in both clickable interactive and printable PDF formats. As the old b-school maxim goes, “you can’t manage what you can’t measure.” To bloggers?
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
Jani Rayner offers tips to “get the best from digital teams,” such as encouraging “the Display, Social and Search teams to work closely together – you will be surprised (or perhaps not) how often this doesn’t happen,” and scheduling regular monthly report[[link]. How is the role of social media evolving in online visibility? ” Which is WPO. ” Indeed!