ViewPoint

MARCH 6, 2014

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is direct marketing, such as email, display, and PPC search. Some of it is pull (social), some push (display). 1 in providing the greatest business value to companies.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

APRIL 12, 2013

Among seven myths that undermine b2b marketing success, Glass also suggests too much emphasis on last-click attribution, ignoring the power of display ads together with direct response, and more concern about getting in front of the right company instead of the right people.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

NOVEMBER 12, 2013

Due to technical difficulties only Matt''s video will display during this interview.). When he’s not spending time with his wife, children, cats and six chickens, Matt is the head of the Seattle-based agency that prides itself on delivering results — more customers, higher revenue, lower costs. The Quality of Leads is Abysmal.

Paid Search Agency 120

Paid Search Agency Marketing Leads Leads Lead 120

ViewPoint

MARCH 19, 2015

I n 2015, however, it is projected to grow slower than display advertising and search. Here’s a glimpse of what she had to say: 1) Television: Television continues to be the biggest spend for marketers due to the fact that you can reach the masses AND get very targeted with your ad buys.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

ViewPoint

MAY 14, 2013

Due to technical difficulties only one side of the video will display.). Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. The Battle for Customer Attention.

Cost per Acquisition 120

Cost per Acquisition Peer-to-peer Top of Funnel Barriers 120

ViewPoint

JANUARY 31, 2013

Inside sales superheroes may seem relatively rare now, but sales leaders will look for more consistent displays of superhero skills as they winnow their teams based on sales performance. Say Goodbye to “Smile and Dial”. Click to start video at this point — “No one wants to answer their phone,” Josiane says.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

MAY 7, 2013

There is an identifiable pattern and a different persona displayed when someone makes the transition from lead to potential buyer. Tony feels one of the things missing in lead generation is the lack of emphasis placed on lead research. We’ve dug into the buying cycle but there is so much that can be learned from the pre-buy cycle.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120