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5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

through ads on display, video, mobile and social networks. Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

This kind of “social wall” is also commonly used for events to display live tweets as they posted. Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. During the Olympics, many global brands run extensive campaigns, sometimes putting a large percentage of their yearly marketing budget towards these efforts.

7 Steps to a Successful Account-Based Marketing (ABM) Strategy

The Point

– Programmatic display advertising, to reach ideal contacts at targeted accounts via ad networks, perhaps with account- or industry-specific ad creative. In our experience, the most effective ABM campaigns share 4 common traits. integrated – so that targeted contacts see a consistent, cohesive message via multiple channels. – Economic Buyer. – Technical Buyer.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

Why or why not? (HS) In some ways, the appeal of ABM is that marketers now have the ability to target individual companies, and decision-makers, through more than just the inbox – for example, through display advertising. The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing.

Evangelizing a Content Marketing Program

more troubling, 85 percent of display ads are clicked on by 8. On a related note, 86 percent of consumers exhibit ban- ner blindness, unable to recall the last display ad they saw. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Technically, it should be possible.

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Just when did demand generation get this complicated? In reality, however, things aren’t quite so convoluted.

Key B2B Demand Generation Strategies for 2015

The Point

complementary, and related, technology is programmatic display advertising. Historically, we haven’t done a lot of pure display advertising (outside of SEM and retargeting) for our B2B clients because it’s been tough to make the CPL numbers pencil out. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. Or both? 2015 is no exception.

Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

For instance, your ad will not display for a query on “networking software” or “enterprise network software.” Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. With broad match, nearly any search query can trigger your ad as long as your search term is included. This is referred to as phrase match.

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Content Methodology: A Best Practices Report

social content • Paid search and display Divisible Content Across Channels V. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

How the Answer to One Question Can Tell You How to Market Your Technology

The Point

Commodity products are tailor-made for inbound marketing: SEO, paid search (SEM), content marketing, online display advertising. One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum. Which end of the spectrum are you closer to?”. How a company answers this question tells me a great deal about two things: 1.

MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

The Point

Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform. If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to drive IT sales leads?

7 Mistakes To Avoid In Your Next Webinar Invitation

The Point

The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. If you must use graphic images in an email (when most email clients won’t display them anyway) at least have them relevant to the topic or the event itself (for example, a headshot of the featured speaker). For example: 1.

5 Best Practices You Can Borrow From This Email Campaign

The Point

It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best practices you can easily apply to your next lead generation campaign. 1. Make the offer look like an offer. The free guide on offer is an ebook, a downloadable PDF. Misleading, you say? Perhaps. Repeat the call to action.

Content Marketing Playbook: Strategy and Roadmap

CONSTRAINTS: For confidentiality reasons, the data must be displayed. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

3 Crucial Tips for Promoting Live Product Demos

The Point

As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. Let’s face it; a live product demo is a tough sell. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours? Here are 3 tips to consider: 1. Sell the demo, not the product.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Offer downloadable content. Increased Developer Productivity. Download Now.

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Top 10 Tips for Better Email Templates

The Point

Plus they display more information at a glance (i.e. You’ll have less control over font display, but as HTML, your headline will always be visible, even with images turned off in Outlook. 6. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. But one other element plays a key role even before you write one word of copy: the design template. However, if the creative foundation for those campaigns is suspect, even the best technology simply results in a faster time to failure.

How Much Copy Do I Need On My Landing Page?

The Point

Online display ads, text links, and PPC (search) ads impart very little information. An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. Short and sweet is the way to go.

5 Mistakes to Avoid in Your Next Email Campaign

The Point

Worst crime on display here: the offer is completely buried. Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. First, almost the entire phrase is a marketing cliché: optimizing, productivity, ROI.

Do Email Open Rates Really Matter?

The Point

When the client or browser used to display the email requests that image, then an “open&# is recorded for that email by the image’s host server.&#. Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate measure of how many people opened or read an email, neither is it an absolute measure of a subject line’s success.

7 Lead Gen Techniques I Learned From My Junk Mail

The Point

But the very fundamental direct marketing principles on display here [.]. Sometimes it pays to look outside your normal circle of peers for inspiration. Here’s a postcard I received recently from the Washington State Department of Fish & Wildlife. What do fishing licenses have to do with B2B demand generation? Not much.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

b2b display advertising b2b marketing marketing automation terminus Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. email-based targeting. sales stages.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage. Display Data: The importance of martech in collecting user engagement data is not lost in the world of video displays. Marketing Technology Podcasts #advertising #digital display data analytics

Are Display Ads Worth Your Time? [Flowchart]

Hubspot

There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. There’s not much to love when you look at display ad performance in aggregate. There's evidence that display is undergoing a bit of a renaissance.

Paid Advertising 101: Understanding Search and Display Advertising

Synecore

Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. year over year. Read on. Bing Network.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The role of online display can be huge if executed properly and tracked accordingly.

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. To learn how to make display advertising actually work for you, download our free guide here. What Is Display Advertising?

5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. hese are the five AdWords Display hacks you won’t find outlined in user manuals : 1. Tools. Tickets.

Display Advertising Is Broken Says Agency CEO

B2B Marketing Insider

The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group. 22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. ComScore study found that 10% of US consumers are already using ad blocking. Worldwide, there are approximately 200 million monthly active users of ad blockers. Content Marketing

10 Horrifying Stats About Display Advertising

Hubspot

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% 10 Shocking But True Display Advertising Stats. Only 8% of internet users account for 85% of clicks on display ads (and some of them aren''t even humans!). So here they are. seconds.

The Complete Display Ads Overview For B2B Marketers

bizible

Display advertising is a bit of a mystery. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad. But this doesn’t have to be the case with display ads in B2B marketing. We’ll also talk about getting transparency into your display advertising so you can see its true impact on revenue.

Is Display Advertising Really in Trouble?

Hubspot

wouldn’t suggest sounding the death knell for display advertising just quite yet, however. Even with these predictions of doom and gloom from some marketers the investment in display advertising continues to grow. Why are Some Marketers Complaining About Display Advertising? So those marketers attempting to use display advertising to distribute top funnel content are correct.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Rebook? We know better, don’t we? Nielsen/Vizu.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Rebook? We know better, don’t we? Nielsen/Vizu.

Are Display Ads Worth Your Time? [Flowchart]

Opentopic

There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost — and for good reason. There’s not much to love when you look at display ad performance in aggregate. People don’t generally click. Cognitive Technology Cmo cognitive technology