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| | THE B2B RESEARCH BLOG
SEPTEMBER 17, 2013 [Display] Getting to the top of the marketing tree
There was consensus that a strong marketing leader displays four attributes. 'To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers. Between them they control budgets worth £188 million. There was one particular question which had me on the edge of my seat: What attributes does a successful B2B marketer have? was excited because those answering the question were marketing leaders in some of the UK’s largest B2B companies. They have a particular mindset and thinking style. Have business acumen and a commercial focus.
SEPTEMBER 17, 2013 | THE B2B RESEARCH BLOG
[Display] Getting to the top of the marketing tree
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