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MAY 23, 2011 [Display] B2B Marketing Automation: Crawl, Walk, Run, Win
Then be sure to test your emails to assure that they will display well in various email readers and on hand-held devices and to minimize the chance they will get caught up in spam filters. The bad news is that when it comes it comes to implementing marketing automation for generating, nurturing and qualifying leads, many B2B marketers are daunted by the perceived complexity. The good news?
MAY 23, 2011 | SALES LEAD INSIGHTS
[Display] B2B Marketing Automation: Crawl, Walk, Run, Win