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| Page 1 of 1 | Previous | Next | PWB MARKETING BLOG SEPTEMBER 9, 2011 22 Effective SEO Tips to Optimize Your B2B Website So any content that is displayed in Flash is nonexistent and won’t get indexed. Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Now that’s quick! Blogs have both. Don’t rely on Google. | PWB MARKETING BLOG NOVEMBER 8, 2011 Five FREE B2B Social Media White Papers 5 Easy Ways to Apply Social Media Strategies to B2B Display Advertising” by Bizo. This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. We hope you enjoy them. | | | | | | | PWB MARKETING BLOG AUGUST 10, 2011 How Can SEO Hurt Your B2B Business? Website frames were introduced in 1998 and were a way to display two or more webpages side-by-side in the same web browser. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. Unfortunately many businesses invest a lot of time and money in creating a great website but don’t take the time to optimize it for search engine visibility. But starting SEO before you cover the basics can hurt your business. An Ineffective Website Can Alienate Customers. Use of frames. | PWB MARKETING BLOG JULY 11, 2011 Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S. The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google is quickly becoming a dominate player in display, too. It’s Display Network – which delivers banner ads across a network of content sites – reaches over 80% of all Internet users. When Google acquired display ad serving platform Doubleclick in 2008, it was stunning news. They want a stake in the display business, too. AdWords, AdSense, Display Network, AdMob, Doubleclick, or something else? The choice is clear. | PWB MARKETING BLOG AUGUST 15, 2011 Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet? Google sitelinks display the subheadings of your main navigation. Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Not every website gets them and ones that do reap big benefits. Site owners cannot manually add sitelinks to their website. | PWB MARKETING BLOG JUNE 24, 2011 Study Finds Majority of People Conduct Research Online There are other ways to get your business found online, such as through social media, email marketing, traditional display advertising, and more. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. And the number two online activity is using a search engine to find information. The other implication of this is clear: businesses need to be found online. searches. Bing is a distant second at 28%. And Yahoo? | | | | | | | | | -
PWB MARKETING BLOG | TUESDAY, JULY 5, 2011 Attention Businesses: Study Finds Majority of People Conduct Research Online There are other ways to get your business found online, such as through social media, email marketing, traditional display advertising, and more. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. And the number two online activity is using a search engine to find information. So it’s likely your website stands a good chance of being a prospect’s “first impression”. searches. Bing is a distant second at 28%. MORE >>
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