Paul Gillin

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New Video Series Shows How Mobile Marketing Can Work for B2B

Paul Gillin

Thought-leadership material that companies are already producing should be optimized for display on tablets and smart phones because business travelers often have downtime in transit to catch up on reading. CK has some great examples in this video series, which now includes six segments, each six to nine minutes in length.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

A change in a store display at a local Walmart was evidence that P&G was undertaking a stealth recall. In contrast to the earlier defensiveness P&G had shown about the controversy, it was now displaying complete transparency. As complaints piled up, a conspiracy mentality took hold. Vindication and Lessons.

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Content Curation on Steroids

Paul Gillin

In the same way that museum curators choose which items from a collection to put on display, content curators select and publish information that’s of interest to a particular audience. Content curation is about filtering the stuff that people really need from out of all the noise around it.

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My Favorite Productivity Apps – Multimedia & Web

Paul Gillin

You can also export categories of feeds and display them on a website, as I do with the “Media Sites&# list in the right-hand sidebar on Newspaper Death Watch. For one project I’m working on now, I need to track activity on nearly 200 blogs and news sites according to different topics they cover.

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Five Lessons From the Web 2.0 Summit

Paul Gillin

Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. This doesn’t mean PCs are going away.

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Eloqua’s Innovative Blog Tree

Paul Gillin

People love to share images that creatively display information in formats that make data easier to visualize. Big graphics are a recent trend and a great way to attract attention. Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium.

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How Twitter Amplifies a Customer Attack

Paul Gillin

Know who’s influential so that in a crisis you can get messages to people with the broadest reach.

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