| | | Paul Gillin | |  Display | 7 articles |
| Page 1 of 1 | Previous | Next | PAUL GILLIN AUGUST 9, 2012 How Twitter Amplifies a Customer Attack If an attack appears to be forming, look for the following: Trending hash tags that include your company name (most Twitter clients display the top trending tags by default; Whatthetrend.com can give you more detail); Keywords that indicate high levels of emotion or that refer to serious problems that are unique to your product category; Complaints directed specifically at your company (denoted by messages that begin with your company’s Twitter handle). The target publication date is late 2012. Now, thanks to the Internet, we know this is not true. Order From Chaos. Early-Warning System. | PAUL GILLIN DECEMBER 1, 2010  Five Lessons From the Web 2.0 Summit Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. I had a chance to attend the recent Web 2.0 and Twitter. Here are five key insights I took away. Consider item 1 above. | | | | | |
| PAUL GILLIN AUGUST 29, 2012  Attack of the Customers: The Pampers Dry Max Crisis change in a store display at a local Walmart was evidence that P&G was undertaking a stealth recall. In contrast to the earlier defensiveness P&G had shown about the controversy, it was now displaying complete transparency. It’s due to be published this fall. If you’d like to be notified when the book is available, please comment below or drop me a line. Standoff. | PAUL GILLIN JULY 29, 2010  Content Curation on Steroids In the same way that museum curators choose which items from a collection to put on display, content curators select and publish information that’s of interest to a particular audience. All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 world. That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. | PAUL GILLIN NOVEMBER 8, 2010  My Favorite Productivity Apps – Multimedia & Web You can also export categories of feeds and display them on a website, as I do with the “Media Sites&# list in the right-hand sidebar on Newspaper Death Watch. Continuing on my post from two weeks ago about my favorite PC productivity tools, here’s another list of goodies. Most are free, all are bargains. Photo/video. You used to have to pay 50 bucks for this kind of functionality. | PAUL GILLIN DECEMBER 15, 2010  Eloqua’s Innovative Blog Tree People love to share images that creatively display information in formats that make data easier to visualize. Big graphics are a recent trend and a great way to attract attention. Wikibon.org did this to great effect this summer, presenting data storage growth in terms of iPads stacked on the playing field at Wembley Stadium. This one has a twist. | | | | | | | |
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PAUL GILLIN | THURSDAY, MAY 31, 2012  New Video Series Shows How Mobile Marketing Can Work for B2B
Thought-leadership material that companies are already producing should be optimized for display on tablets and smart phones because business travelers often have downtime in transit to catch up on reading. Christina Kerley is a leading voice in B2B mobile marketing, and she’s starting posting engaging educational videos that show how mobile devices can be incorporated into the B2B marketing mix. CK has some great examples in this video series, which now includes six segments, each six to nine minutes in length. She’s promising to add a couple of new chapters each month. MORE >>
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