| | | Marketing to Business Executives Blog | |  Display | 3 articles |
| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG MAY 2, 2011 Visibli displays your identity when you share links I first saw this used by Eqentia , a curated site that, per best practice, displays a thumbnail of an article and then links the reader to the original article. It is a bar, what visibli calls an “engagement bar&# , about a half inch thick that sits at the top of your screen and carries the brand identity of the referring site (and, of course, links back to the site). . An alternative approach, used by Adobe’s curated site, www.cmo.com , is much less preferable. However, you can’t navigate elsewhere in the site you’ve been referred to. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 16, 2011  “Curation” gets six tweets per hour…right now! 02/16/2011 Marketing to Business Executives Leave a comment Go to comments Take a look at Thoora , which helps users “Discover What the World is Talking About.&# Thoora , which calls itself a news discovery service, finds what is hot in blogs, twitter and traditional news media and displays the stories in real time ordered from mosts buzz to least. It’s free. | | | | | |
| MARKETING TO BUSINESS EXECUTIVES BLOG JUNE 24, 2011 New Research on Why CRM Fails…Also Lessons for Marketing Automation The authors display a matrix with four marketing activities (demand management, creating marketing knowledge, building brands, customer relationship management) on the left and three marketing relationships across the top. MIT Sloan Management Review (Spring 2011) published new research on CRM in an article titled, “Why CRM Fails and How to Fix It.&# This is fantastic reading; truly an energizing piece pointing to down-to-earth advice. The four key insights that the authors drew from their research are equally applicable to marketing automation. Back to the article. | |
| | |
| |
|
| |
Crimson Marketing