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| Page 1 of 1 | Previous | Next | LEAD VIEWS MAY 15, 2012  What does Big Data mean for marketing? To that end, digital interactions ( email , SEO , paid search, display advertising, social media) with a target audience are far more valuable than offline equivalents. Yes, Big Data is currently at the peak of a Gartner hype cycle. Is every data-intensive challenge a Big Data problem? May be not. Let’s move beyond the hype to understand what this means for marketing. social media (e.g., | LEAD VIEWS JULY 24, 2012  Public Relations and its Use in Marketing Automation Content syndication (other sites that display press releases or report news) can generate more organic traffic. Public relations is perhaps the oldest form of marketing. As such, some digital marketers may view it as a world apart from their own and ignore it because it seems irrelevant. But in our view, nothing could be further from the truth. PR is a vital part of marketing automation. | | | | | |
| LEAD VIEWS JULY 27, 2010  Is offering Free Trial ‘Green’? Ensure your free trial offer is visible and prominently displayed across your website. When we talk of popular and effective ‘Call to Actions’, free trials have always, managed to make the list, in both the B2C and B2B industries. Here are few questions and thoughts which are usually considered while offering “Free Trial” options on a corporate website -. | LEAD VIEWS MARCH 1, 2011  Selling Search to the C-Suite Or display a phone number on your Web site that appears nowhere else. Today’s post is by Mike Moran, an Internet marketing, search technology, Web personalization, and Web metrics expert. can almost hear the muttering from here: “No matter what I do, my CEO pays no attention. I’ve heard those laments from many people?so many, in fact, that I can’t honestly blame the CEOs. Why indeed? | LEAD VIEWS NOVEMBER 26, 2010  Familiarity Breeds Success!! Recently I had been on a short vacation to the Western Indian State of Goa. Known for its beautiful beaches, seafood and hippie culture, Goa is very popular with International tourists. Every year thousands of tourists from all over the World visit Goa during October and Feb. It is amazing and a sight in itself to watch these locals sell their wares. Image courtesy -. | LEAD VIEWS JULY 27, 2010  Is offering Free Trial ‘Green’? Ensure your free trial offer is visible and prominently displayed across your website. When we talk of popular and effective ‘Call to Actions’, free trials have always, managed to make the list, in both the B2C and B2B industries. Here are few questions and thoughts which are usually considered while offering “Free Trial” options on a corporate website -. | | | | | | | |
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