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The greatest content marketing case study in history

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There, in a magnificent electronic display as tall as a building were their photos! Tears were streaming down the faces of the customers as they saw their hard work on display for all the world to see. By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. Here we go. Hello.

15 Amazing ways social media is changing the world

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Many Chinese social media platforms have game-like features that encourage users to collect points and display levels attained, often based on the amount of activity on a platform. Many Chinese social media platforms have game-like features that encourage users to collect points and display levels attained, often based on the amount of activity on a platform. Here we go. Here we go.

Break the mold: Why content marketing needs to be like a chalupa

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The holographic images were stitched together and displayed on screens in the streets in front of Parliament in a virtual manner. A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” A more legitimate analogy for our present day is that we need to think like fashion designers. Thinking like a media company. Gorditas.

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Facebook content strategy is a time bomb for inbound marketing

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They are trying to: a) collect more personal information about you so … b) they can charge advertisers for targeted display ads. b) they can charge advertisers for targeted display ads. You get the point. Today I am going to point out a THREAT to inbound marketing to make you think about what we have considered traditional dynamics of inbound marketing in a new way. Really.

Know the Legal Risks of Blab for Brand Marketing

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Although displaying trademarks or logos in video feeds is not generally illegal, the legal owner might take issue with their intellectual property being visible, depending on the content of the streamed conversation. “You automatically grant us a non-exclusive, royalty-free, transferable, sub-licensable, worldwide license ot use, display, reproduce, transmit, modify (e.g.

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The new “liquid” model for content marketing strategy

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They offer trials, coupons, and in-store displays. They offer trials, coupons, and in-store displays. I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. There is an expectation that your content will be published and discovered everywhere.”

What are the best social media platforms for your business?

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Any form of commercial display is likely to get you kicked out. One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. I need to make a very important point right up front. Let’s get started. It does not.

It’s not a pitch, it’s a person. The super powers of influence marketing

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I needed a personal relationship, not another aisle of food displays. I needed a personal relationship, not another aisle of food displays. By Dr. Konstanze Alex Brown, {grow} Community Member I’m going to tell you a story about food but make a point about content, influence and service. Ready? In theory, I love Whole Foods. I need a personal shopper! Ready?

Sponsored content and the economics of trust

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The reasons are compelling: 25 percent more consumers looked at sponsored articles than display ad units. The reasons are compelling: - 25 percent more consumers looked at sponsored articles than display ad units - Sponsored content produces 18 percent higher lift in purchase intent and 9 percent higher lift for brand affinity than banner ads. This is an institution I love.

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Looking for a job? Here are 8 reasons you need to blog

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But having a link to a blog on your profile, as well displaying a feed of your recent blog posts, gives a potential employer stalking you on LinkedIn more ways to connect with you and learn about your skills. Have you ever considered the ways a blog can help you get a job? Here’s why: 1) Show what you’re made of. In a blog, you can SHOW them. Blog about what you aspire to be.

Marketing Resources for 2016: Old School meets New Cool

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You might think it’s a little early to start anticipating trends of 2016, but if Home Depot is beginning to display Christmas trees, then I can assemble a list of marketing tools to help you prepare for next year. By Kiki Schirr, {grow} Contributing Columnist. In April, I wrote an article for {grow} about new trends in social media marketing tools. ” What is relevant? Blogs.

As digital ad options dry up, marketers turn desperate

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We display our ad to their huge audience on their copyrighted content and we don’t have to spend a dime creating content of our own? In that case, Total News was using frames to display their logo and ads above content provided by The Washington Post (and other news sources). A parable. One day I went in to my boss with a breakthrough idea. “Boss! ” “Really?”

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The Data-Driven Sales Team: Why Social Selling Works

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We’re now seeing B2B marketers explore programmatic buying (a method of online display advertising) which originated in B2C. We’re now seeing B2B marketers explore programmatic buying (a method of online display advertising) which originated in B2C. I see that some people are eager to embrace the change. Others are in the class because they are being FORCED to embrace the change.

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A Special Message for You: The Power of Personalized Marketing

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Winnipeg Free Press, a 143-year-old publisher, used curation to individualize which content displayed on their home page,” says Lauren Pedersen , vice president at SaaS company Cxense. By Kerry Gorgone, {grow} Contributing Columnist. Great. Another newsletter I don’t remember subscribing to just sent me a weekly update. Then I click the next email, which is also a newsletter. Why his? Great.

Four ways augmented reality will be coming to your workplace soon

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A typical application would be standardizing a complex and repetitive task by displaying the work instructions as a color-coded layer over an actual piece of equipment. A typical application would be standardizing a complex and repetitive task by displaying the work instructions as a color-coded layer over an actual piece of equipment. Augmented reality in action Tablets. Tablets.

Four lessons in marketing data analysis for beginners

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Are we displaying and analyzing the data in the appropriate way? Are we displaying and analyzing the data in the appropriate way? Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). After just a week, they came back with some good news.

10 simple tweaks to generate more sales through blogs

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Use Linked Within — This is a free app that displays thumbnails of similar blog posts at the bottom of each post (look below to see what I mean). Use Linked Within — This is a free app that displays thumbnails of similar blog posts at the bottom of each post (look below to see what I mean). On the social web we’re here to help, to listen, to serve. Give something away.

25 ideas for your social media network strategy

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This is very busy area but one of the things it will display is new people that your followers are following. Many companies are displaying Twitter handles or conversational hashtags in their normal TV and print advertising to encourage new followers who might be interested in their business. Behind every social media strategy you have to have a content plan and a network plan.

Case study: Re-building a blog from the ground up

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This provides convenience for the reader and also adds an element of social proof if you display how many shares the post has received. This provides convenience for the reader and also adds an element of social proof if you display how many shares the post has received. Today I’m trying something different. Here we go. The first opportunity I will point out is invisible to you.

70 Rising Social Media Stars

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Donna Moritz (Socially Sorted) — Donna’s content has been on display in some of the best sites in the business including Forbes, Yahoo!, Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. And usually the same people are on these lists over and over. There are so many other deserving voices out there.

5 Critical things you need to know about Periscope now

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Twitter displays the final shot, so make it good. Try to smile for the camera as you end your Periscope, so that the final still image that Twitter displays is attractive. Twitter displays the final shot, so make it good. By Kiki Schirr, {grow} Contributing Columnist. Golberg. This month Twitter started autoplaying Periscope streams within its feed. On Periscope, Geoff has 6.3

Too much of a good thing? The weird truth about social proof.

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I visited a client and tried to learn a little about her personality by the items she had displayed on her desk and on her office walls. I visited a client and tried to learn a little about her personality by the items she had displayed on her desk and on her office walls. I put a tremendous amount of work into my latest book The Content Code. ” Isn’t that weird? and 4.5

Five good reasons to ignore Google

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One of my favorite recent {grow} posts was a display of 10 soul-grabbing brands that are creating content so wonderful they simply don’t need SEO. One of my favorite recent {grow} posts was a display of 10 soul-grabbing brands that are creating content so wonderful they simply don't need SEO. Google is holding us back. When is it time to just ignore Google and go for it? Apple.

Is content swiping smart marketing or brand desperation?

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By Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Is this development creative genius or pathetic stealing? I was doing some research on marketing education and came across a seemingly helpful article on Forbes. But something did not seem quite right. Here’s a screen shot. The mechanics of swiping.

Why working in marketing makes you bitchy

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I’m not a big fan of the word, but I understand that there is some expectation to display some human emotion in our content and campaigns. By Mark Schaefer. A lot is made of being “authentic” in marketing today. Compassion. Enthusiasm. Understanding. And for me, increasingly, bitchiness. Part of this irritability may stem from the copious amounts of BS shoveled at us each day, but a new “ State of Marketing Work ” report from Workfront points to some other factors. Some of the highlights of the findings include: Marketers now work 45.9 hours. Exactly.

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Why Content Shock is coming to a Facebook ad near you

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How many ads can Snapchat display? If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. ” Translation: Facebook is about to max out on the number of ads it can show users inside its platform, which means it will need to find other ways to grow the company’s ad business in the future. So what does it mean? Seriously.

A business case for diversity in digital transformation

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When a colleague who is normally serving your lunch is suddenly busy learning a new cool digital tool right across from you, it’s difficult for people higher in the organizational hierarchy to display anything other than eager curiosity toward the lessons, too. By Kristian Strøbech , {grow} Community Member. Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Little did I imagine the janitor would steal the show. Stumbling into unexpected goodness is such a treat! This was unusual, but of course fine.

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Cutting, pasting, and going to court. Know your copyright rights

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You can choose to embed (most sites like YouTube give you the code for that), but make sure that the way it’s displayed makes it clear the video isn’t your own original work. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. All you want is to create effective content and score big with marketing campaigns. But the legal department keeps killing your mojo with their copyright concerns. Frustrating as this experience can be, it’s important realize that our mission as lawyers is not to ruin your fun.

6 Critical steps to help fight for your online privacy

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When Michael Stelzner of Social Media Examiner discovered that Klout displayed popular moments from Facebook—even if those moments had been shared with “friends” rather than “public”—he posted about it. Well you should know that Klout publicly displays your personal profile updates IF you have your… Posted by Michael Stelzner on Saturday, May 30, 2015. Used Klout before?

10 things you need to know NOW about OmniChannel Marketing

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This is what the ad agency had proposed: Sunday newspaper coupon flyers, in-store displays, television ads, and in-store sampling. If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” Making these complex ‘hand-offs’ between channels must be fluid for the customer. Why is this hot now?

Polish up your best content to drive content marketing value

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Make sure your meta description is catchy, just below 150 characters (only 150 characters will be displayed in search engines), and an accurate representation of your post. By Luke O’Kelly {grow} Community Member. First I have to tell you that I am upset with myself. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Links.

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10 Things You Probably Don’t Know About Google+

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Those ads will appear across the Google Display Network (millions of sites) and with a click, you can comment, follow or in some cases, actually make a purchase. By Ray Hiltz, {grow} Community Member. My name is Ray, and I’m a Google+ addict. Friends try to make me stay put on Facebook. I say no, no, no. But dodging “ads” and “sponsored posts” kills the buzz and I’m out of there. semantic).

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10 Strategies to Battle Content Shock

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How do we align ourselves with these filter and produce content in forms that can be absorbed and displayed by these algorithms? In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. There are primarily two dynamics driving this change: The amount of content on the web is literally exploding. But what?

Five important lessons on the economics of social media

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Here was a deep personal connection on display, two people who would support each other over a lifetime. I could see his powerful writing skills on display and gain insight into his values and experience. Here was a deep personal connection on display, two people who would support each other over a lifetime. A story at the heart of the economics of social media. Probably not.

5 Ways to distinguish your content and brand by using research

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We want our audience (and your audience) to see exactly what the point is of even displaying the data in a graph in the first place. By Tom Webster, {grow} Community member. These days, however, it can be a bit tricky to get your studies and research findings out there, since the Internets are lousy with quick stats, infographics, and other ephemera. Here are five ways to do just that.

Igniting Content: A Tale of Two Ads

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In response, former player Joe Montana displays a handful of rings he won for guiding his teams to Super Bowl wins, the height of accomplishment in his profession. In response, former player Joe Montana displays a handful of rings he won for guiding his teams to Super Bowl wins, the height of accomplishment in his profession. This is a tale of two ads. This is a tale of two ads.

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What will be the next big thing in social media? Here are 7 clues.

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What will content and apps even look like when the Internet surrounds us like the air that we breathe and the entire world is a display screen? What will content and apps even look like when the Internet surrounds us like the air that we breathe and the entire world is a display screen? Instagram, with 11 employees and no revenue, gets purchased for $1 billion by Facebook. Nobody.