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| Page 1 of 1 | Previous | Next | DIGITAL VOICES MAY 16, 2012 5 Ways to Use Social Media to Redefine Customer Value Proposition Google leverages its social channel to display relevant products connected to search results to its customers. The past decade has brought about amazing changes in the way customers communicate, how they send and receive information, how they search, and how they purchase goods and services. Top 5 Takeaways for firms aspiring to educate, engage and sell to customers via social media: Customer value proposition (CVP) is satisfying customers on criteria that competitors don’t satisfy. Google+ is a common thread, not another channel. Social Media can Feed Sales Channels. | DIGITAL VOICES JUNE 7, 2012  Best Practices for Web Design in a Multi-browser Multi-platform Digital Universe. When you have a page that requires advanced features, you create the advanced features first in a supported browser and then apply patches or fixes to make sure that the older browsers display and function correctly. If you agree that your current web presence might be a bit outdated and ready for a polishing – Read on. HTML Development: The Progressive Enhancements Approach. Scaling. | DIGITAL VOICES JULY 24, 2012  Responsive Design and Why it's Important for Business We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. In order to display this content in a user-friendly manner, Responsive Design was created. All companies wants to be up to date with interactive ways to display their product or services. link]. Responsive Design Benefits. Economically cheaper. | DIGITAL VOICES DECEMBER 3, 2012  8-track tapes, Hula Hoops and QR codes in Mobile Marketing The winning product of a few I was looking at was the RIDGID Kwik-Spin, as they had a QR Code displayed with relevant content that helped me make my decision (I had never used a like product before). Over the past few years, there have been many naysayers regarding the use of QR codes in marketing to drive mobile engagement – I was one of them. How do you drive engagement via QR Codes? | | | | | | | |
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DIGITAL VOICES | WEDNESDAY, MAY 16, 2012 Driving Social Engagement (Part 3) - How Google+ can be used in your social media marketing
However, displaying this button on your website is a great way to promote your business' presence on Google+ and generate more followers for your page, increasing the reach of the content you promote there. Search, meet social. Social, meet search. Google handles about two-thirds of the Internet search requests made in the U.S. while Bing processes less than one-third, including the activity that comes through a partnership with Yahoo, Inc. As a marketer, you cannot ignore Google's power. If you are using YouTube, and it's driving traffic.well, Google owns that too. as well. MORE >> -
DIGITAL VOICES | WEDNESDAY, FEBRUARY 13, 2013  How Social Media Marketing is Driving Big Businesses
Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores. In order to bring them into the real world, Brazilian fashion outlet C&A installed displays on their coat hangers to inform shoppers of the popularity of each item. At the opening of 2013, one thing is certain. Social Media can no longer be looked at as an experiment. How are big companies reacting to the upsurge of social media? However, this trend is changing and more small and mid-sized companies are expected to jump on the social media bandwagon in 2013. million followers. MORE >> -
DIGITAL VOICES | THURSDAY, NOVEMBER 10, 2011  Best Practices for Creating and Promoting your Company Blog
Traditional digital marketing practices such as Display advertising, SEM, SEO, email marketing , trade journals, advertisements in popular technology websites and magazines etc. The corporate blogosphere is still small, but is growing rapidly. According to eMarketer, about 43% of US companies will use blogs for marketing purposes by 2012. Corporate blog policies are better fleshed out now, so firms are becoming comfortable with letting their employees participate (within reason) and express their individual opinions without the threat of a lawsuit. Have they used a feed reader before? MORE >> -
DIGITAL VOICES | THURSDAY, NOVEMBER 10, 2011  Best Practices for Creating and Promoting your Company Blog
Traditional digital marketing practices such as Display advertising, SEM, SEO, email marketing , trade journals, advertisements in popular technology websites and magazines etc. The corporate blogosphere is still small, but is growing rapidly. According to eMarketer, about 43% of US companies will use blogs for marketing purposes by 2012. Corporate blog policies are better fleshed out now, so firms are becoming comfortable with letting their employees participate (within reason) and express their individual opinions without the threat of a lawsuit. Have they used a feed reader before? MORE >> -
DIGITAL VOICES | TUESDAY, AUGUST 30, 2011  Bootstrapping a Marketing Program with Analytics
The model displayed below was a live, interactive model that allowed for creation of various scenarios (View the live version here ). . . With the continued pressure of a down economy, marketing executives are driven to not only expend marketing budgets more effectively, but also to ensure business growth from those budgets. Any request for additional marketing funds requires a solid business case analysis that illustrates a direct impact on revenue growth. . With the explosion of various marketing channels in the last few years (web, mobile, email, social media, etc.) Hurry up. MORE >>
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