| | | Digital Body Language | |  Display | 10 articles |
| Page 1 of 1 | Previous | Next | DIGITAL BODY LANGUAGE MARCH 25, 2010  Is Foursquare Relevant for B2B Marketers? Whereas it may seem too small of a motivator to incite behavior, the badges are displayed to the world, and it clearly is driving 100s of Millions of venues around the world to be tagged. Recently, I’ve been playing around with foursquare to get a better understanding of it, and think about how it might have a significant impact on B2B marketers. Foursquare may soon have the best data set. | DIGITAL BODY LANGUAGE SEPTEMBER 7, 2010  5 things to do to get ready for coming communication shift 5) Watch the Search Majors : As Google deepens its investment in display advertising , and Bing makes similar moves, their ability to target “discovered” conversations will continually increase. A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations. Engage and encourage your entire team in building strong relationships with influencers. | | | | | |
| DIGITAL BODY LANGUAGE DECEMBER 13, 2010  Four Interesting Trends from Dreamforce Both on the floor and in the track sessions, executives were asking about the right metrics, measurements, and KPIs to measure in order to ensure that their revenue engines were running in the most efficient manner possible I have never been more excited about the RPM space, and seeing the breadth of solutions on display at Dreamforce tells me that others quite definitely share this excitement. | DIGITAL BODY LANGUAGE AUGUST 24, 2010  Brand Choice: “vision of perfection” or “perfect visibility” However, this is a great opportunity to display the transparency we want our customers to see and in doing so build our brand and reputation. A "Goof-up" can be a great social media marketing opportunity. The transparency required of us in a social-media led world causes a number of fairly wrenching paradoxes. But is the goal the opposite – one of “perfect visibility” and total transparency. | DIGITAL BODY LANGUAGE MARCH 25, 2009  Lead Scoring - Thinking of Outputs First Prospects with a good ability to purchase (the right "who"), but no displayed interest, should be nurtured. I was on a webinar with Todd Davison of BullDog solutions the other day, and he had a great way of showing the outputs of lead scoring that I wanted to share as it gives a great conceptual model for how to think about lead scoring and what to do with the scored leads. | DIGITAL BODY LANGUAGE JANUARY 13, 2009  How much is too much? Frequency management and control However, if you're only lightly engaged with someone, and they have only displayed minimal interest, you will turn them off with more than a communication per month in many cases. One conversation I end up in a lot with clients is the "how many times can I email a person per month?" conversation. Unfortunately, there is not a magic number, and attempting to govern around one can be damaging. | | | | | | | |
| -
DIGITAL BODY LANGUAGE | MONDAY, FEBRUARY 22, 2010  Google, Display Ads, and B2B Marketing
Google just pushed a tiny bit further into their long-stated strategy of making display advertising their next billion dollar business. This active/passive challenge for marketers is about to move to the fore-front as Google brings its weight into the display search game. Intention-Based Advertising Far more than the loose, mainly demographic-based, targeting that is currently available to marketers in display search, Google will conceivably be able to present display ads based on actual area of interest and intent (acting more in the role of information concierge ). MORE >> -
DIGITAL BODY LANGUAGE | WEDNESDAY, FEBRUARY 10, 2010 The Buzz about Google Buzz – 6 things relevant to B2B?
Being able to present a message to someone who displays certain indicators of intent, but may not have explicitly searched, is a powerful arrow in the B2B marketer’s quiver. Yesterday, Google announced their next major foray into social media, with the launch of Google Buzz. While the main concepts behind Buzz are very familiar with anyone who is at all familiar with social media – friends, status updates, photo sharing – the way that Google brings it all together, and their sheer weigh in the market, means that this may be quite interesting. As a B2B marketer, what does this mean? MORE >> -
DIGITAL BODY LANGUAGE | WEDNESDAY, DECEMBER 10, 2008 Holiday Time: Top 10 Wish List for Sales
An interesting chat between Rob Leavitt ( [link] ) and Drew Neisser ( [link] ) on Marketing as a Service got me thinking about Marketing's other customer - Sales. What can we as marketers do for them. Okay, sales complains about marketing. But, it's the holiday season, so in that spirit, let's look at the Top 10 gift ideas for marketing to give to sales. Most of these are quick to implement and show real value to sales. Who knows, maybe next year, sales will even have you on their holiday gift list. okay, I don't guarantee that, but it's a nice thought.) MORE >> -
DIGITAL BODY LANGUAGE | MONDAY, DECEMBER 15, 2008  Decorative Cakes and Social Media Policy
The thing that got me thinking though was that her blog was there, live, with great content that's relevant to those interested in customized cakes - tips for cake decorators, tips for lighting and air conditioning in venues where cakes are on display, etc. I just happened upon a friend of mine's blog. She does incredibly ornate, customized cakes for special occasions. Fun stuff like Mini Coopers, McDonald's Happy Meals, cowboy hats, etc. And I know for a fact that she does not have dedicated web team creating content. Minimal rules, just guardrails. No approvals, just training. link]. MORE >>
| |
