One of the places this truth is on stark display is when media companies attempt to balance the demands and expectations of advertisers and users. You cannot please everyone all the time. As Twitter evolves from a technology company that was focused on serving users to a media company (at least in its business model) attempting to balance the demands of both marketers and users, the conflict is in full view. am both a Twitter user and an advertising buyer. What Twitter Needs To Deliver Before we get the Twitter’s pledge, here is what Twitter’s pledge needs to deliver. MORE >>

My old BlackBerry struggled to display the simplest WAP page (it would be about 5 years old if it was still living). We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. We won’t see the year of mobile because mobile isn’t a new channel we switch to, it is an evolution in behavior. But But But… Wait! But mobile is local! MORE >>

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Name recognition will rule. Flooded with content, audiences will turn to recognized sources. Inbound Marketing 4. MORE >>

Reducing online display and traditional advertising investments based on performance will quickly lower cost per lead, but long-term it will hurt search results and leads from organic traffic. Without marketing metrics, marketers cannot manage investments or show the value of marketing. However, without careful selection of metrics, diligent analysis and a clear overarching vision, those same metrics can become the biggest barrier to successful long-term marketing programs. Short term metrics are easily gamed, and it often happens unintentionally. Is traffic a key goal? Is revenue key? MORE >>

The Real Social Media Problem Today, thanks to social media, it is easier than ever for individuals and companies to put their problems on full display. — Amber Naslund (@AmberCadabra) August 16, 2012 When your shortcomings are displayed for all to see on Twitter, through your own shortsighted comments or the comments of others, your problem isn’t a social media problem. Successes and failures spill over into social media. But they are rarely social media successes or failures. They are successes or failures reflected in social media. So stop blaming social media. MORE >>