Digital B2B Marketing

Trending Sources

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

Once a profile has more than 500 connections, the number of connections are not even displayed. People will collect endorsements and in order to increase the number of endorsements (which are publicly displayed), the will also collect connections. But wait, there’s more! Scroll down the page and there is a prominent call, again, to endorse Lauren! Is this really a good idea?

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

For the best results when you are first starting, do not run on the display network and consider further limiting your program to only core search. The most cost effective element of a display campaign is generally retargeting. Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right.

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

But is LinkedIn tracking you, just not linking it to a specific company page in order to display it, regardless? We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Will LinkedIn allow this information to be used by advertisers? Your Turn.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Click the number of shares displayed on your content under trending links and you will get a listing of everyone that publicly shared your content on LinkedIn. Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? You will get a report of visits from each t.co-shortened

Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

Since the majority of your social media activity will be public, and on display for all to see, a sales attitude poses a serious risk, turning off potential buyers. That was the headline on the first page article when BtoB Magazine landed in my inbox last week. So should B2B organizations shutter their social media efforts or reduce their investments? Don’t be that guy.

2013 Is Not the Year of Mobile!

Digital B2B Marketing

My old BlackBerry struggled to display the simplest WAP page (it would be about 5 years old if it was still living). We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. Mobile is offering new and better ways for us to do the same things we have done from desktops and laptops.

7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Today, B2B marketers have many new options available. Below are 7 options and potential providers for each one. Your Turn.

9 Crippling Mistakes B2B Search Marketers Make

Digital B2B Marketing

Leave Display On. Repeat after me: “Google Display Network is not search.” ” Google has effectively convinced B2B marketers everywhere to think of the Google Display Network like search. If your search program is struggling, pull a report that segments performance by core search, the search network and display. ” I never expected to say that.

The Greatest Danger in Marketing: Metrics

Digital B2B Marketing

Reducing online display and traditional advertising investments based on performance will quickly lower cost per lead, but long-term it will hurt search results and leads from organic traffic. Without marketing metrics, marketers cannot manage investments or show the value of marketing. Short term metrics are easily gamed, and it often happens unintentionally. Is traffic a key goal?

How Not to Manage Email Unsubscribes [4 Awful Examples]

Digital B2B Marketing

Links for the privacy policy and to unsubscribe, as well as contact information were hidden in a single large footer image that wasn’t displayed by default in my email client and likely in others. This is the single image used as the email footer (cropped somewhat to display here). Unsubscribing should be easy! The problem is, publishers and marketers rely heavily on email.

Integrated Marketing Measurement: It’s Like Lasagna

Digital B2B Marketing

DRTV or online display campaigns managed in a silo may be prematurely cancelled. All marketing is integrated, even if it is unintentional, poorly done or working against itself. Marketing activity does not happen in a vacuum void of other influences. What is the ROI of your social media activity? What is the ROI of search? What is the ROI of TV? Most marketers don’t actually know.

12 B2B Marketing Predictions for 2012

Digital B2B Marketing

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. I was recently informed that every marketing blogger must publish their predictions for the year ahead. Content Marketing 1. Name recognition will rule. Inbound Marketing 4. Mobile 10.

Your Social Media Problem is Merely a Symptom

Digital B2B Marketing

The Real Social Media Problem Today, thanks to social media, it is easier than ever for individuals and companies to put their problems on full display. — Amber Naslund (@AmberCadabra) August 16, 2012 When your shortcomings are displayed for all to see on Twitter, through your own shortsighted comments or the comments of others, your problem isn’t a social media problem.

Can We Save Twitter From Ourselves?

Digital B2B Marketing

As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of human behavior on display. Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. What Will Normal Be? Your Turn.

Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Extending marketing automation into display advertising with specific vendors is the first small step.

The Pledge Twitter Needs to Make to Users

Digital B2B Marketing

One of the places this truth is on stark display is when media companies attempt to balance the demands and expectations of advertisers and users. You cannot please everyone all the time. What Twitter Needs To Deliver Before we get the Twitter’s pledge, here is what Twitter’s pledge needs to deliver. Effective options for marketers. Social Media twitter

12 B2B Marketing Predictions for 2012

Digital B2B Marketing

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. I was recently informed that every marketing blogger must publish their predictions for the year ahead. Content Marketing 1. Name recognition will rule. Inbound Marketing 4. Mobile 10.

Facebook Is Bigger than the Numbers

Digital B2B Marketing

Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , News , Research Tagged with Digital Media , Display , Facebook , News , Stats Like Be the first to like this post. However, 21.6% doesn’t tell the whole story.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

b2b display advertising b2b marketing marketing automation terminus Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. email-based targeting. sales stages.

Paid Advertising 101: Understanding Search and Display Advertising

Synecore

Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. year over year. Read on. Bing Network.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage. Display Data: The importance of martech in collecting user engagement data is not lost in the world of video displays. Marketing Technology Podcasts #advertising #digital display data analytics

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The role of online display can be huge if executed properly and tracked accordingly.

Are Display Ads Worth Your Time? [Flowchart]

Hubspot

There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. There’s not much to love when you look at display ad performance in aggregate. There's evidence that display is undergoing a bit of a renaissance.

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. To learn how to make display advertising actually work for you, download our free guide here. What Is Display Advertising?

5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. hese are the five AdWords Display hacks you won’t find outlined in user manuals : 1. Tools. Tickets.

The Complete Display Ads Overview For B2B Marketers

bizible

Display advertising is a bit of a mystery. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad. But this doesn’t have to be the case with display ads in B2B marketing. We’ll also talk about getting transparency into your display advertising so you can see its true impact on revenue.

10 Horrifying Stats About Display Advertising

Hubspot

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% 10 Shocking But True Display Advertising Stats. Only 8% of internet users account for 85% of clicks on display ads (and some of them aren''t even humans!). So here they are. seconds.

Display Advertising Is Broken Says Agency CEO

B2B Marketing Insider

The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group. 22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. ComScore study found that 10% of US consumers are already using ad blocking. Worldwide, there are approximately 200 million monthly active users of ad blockers. Content Marketing

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Rebook? We know better, don’t we? Nielsen/Vizu.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Rebook? We know better, don’t we? Nielsen/Vizu.

Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  Therefore, this is my third and final post in this series on display advertising targeting opportunities. Really. . LINKEDIN. FACEBOOK.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Technically, it should be possible.

Is Display Advertising Really in Trouble?

Hubspot

wouldn’t suggest sounding the death knell for display advertising just quite yet, however. Even with these predictions of doom and gloom from some marketers the investment in display advertising continues to grow. Why are Some Marketers Complaining About Display Advertising? So those marketers attempting to use display advertising to distribute top funnel content are correct.

How to Choose the Right Display Advertising Network

Vertical Response

You’ve decided to spend some money on online display advertising to help drive your business. Many people have the perception that online display advertising is difficult and choosing an ad network can seem daunting. Some networks also have additional offerings other than just online display advertising. SEO/SEM Ad Network Display online display paid search PPC SEM

A Look at Google Display Network Data over the Past 365 Days

Fathom

decided to look at Google Display Network (GDN) placements over the past 365 days. Which placements accounts for the highest costs within the past 365 days on the Google Display Network? The post A Look at Google Display Network Data over the Past 365 Days appeared first on Fathom. We’ve definitely seen a mixed bag in terms of conversion performance on a client by client basis.

Are Display Ads Worth Your Time? [Flowchart]

Opentopic

There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost — and for good reason. There’s not much to love when you look at display ad performance in aggregate. People don’t generally click. Cognitive Technology Cmo cognitive technology

Why Good Content Will Always Beat Display Ads

ScribbleLive

The stats paint a pretty bleak picture: Online display ads draw a .1% The post Why Good Content Will Always Beat Display Ads appeared first on Visually Blog. click-through and 40% of those clicks are made by mistake; plus, only 8% of all Internet users account for 85% of all ad traffic. As online advertising flounders, eMarketer predicts content marketing spending is expected to increase from $112 billion to $300 billion in the next four years. What do these numbers suggest? Two-thirds of marketers say they’re going to increase their native ad budgets in 2015. Design

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

The low CTR of banner ads should never be the only measure of online display effectiveness.  By using analytics tools, you can measure reach, frequency, attribution, and affect on conversions.  Here’s an amazing chart detailing the major players in online display advertising.    . My friends at WPP put together this nice diagram of how display works.  .  . DEMAND SIDE PLATFORM.

Facebook and Google Going Big on Online Display Ads

It's All About Revenue

Digital Future in Focus for 2012 on Friday and it showed big brands are pushing online display ads hard. In the last quarter of 2011, 145 advertisers delivered more than 1 billion display ad each, a 38% increase over the year before. But the growth in online display advertising isn’t just due to Google’s deep pockets. You’re not imagining things. ComScore released its U.S.

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

The online display industry has gone through significant changes over the years.  Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance.  If you are running display campaigns, and showing a typical 80-90% bounce rate, you have a reason to be concerned.  Display Targeting with Google.