Email marketing and display advertising account for the balance. Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. m sitting on a panel next week that will discuss long-term marketing trends. Naturally I have plenty of opinions on the topic, but just for fun I decided to scare up a few facts to reinforce them. for email. to 18.5% of the total. of total). MORE >>

In addition to cumulative statistics, Spredfast displays daily statistics for the past seven days, giving a sense of trends. Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. It seems like common courtesy to listen to an existing conversation before jumping in with a comment. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. Silly me. should have known that marketers talk first and listen later. MORE >>

These include: - new types of combination charts; - ability to display the same data at different aggregation levels on the same chart (e.g., Summary: Tableau has added a large-scale in-memory database engine to its data analysis and visualization software. This makes it a lot more powerful. Hard to believe, but it's more than three years since my review of Tableau Software ’s data analysis system. Ah, I knew them when. What really matters from a user perspective is that the product itself has matured. Back in 2007, my main complaint was that Tableau lacked a data engine. MORE >>

Even “inbound marketing” (search engine optimization, keyword advertising, Web display ads) is often done by someone other than the marketing automation user. Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. The pattern will likely repeat itself. This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. The pattern is quite clear. MORE >>

think the more important reason is that Spark gives Marketo a way to speak to small businesses with the distinct language and evangelistic fervor displayed by small business specialists. Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. Exceptions are advanced features including revenue cycle reporting, email deliverability assistance, API access, fine-grained user rights management, and the Sales Insight salesperson application. So the news here is price. MORE >>