Buzz Marketing for Technology

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site. . When it comes to display, stars or numbered rankings, offer an immediate signal that others have bought, used and rated a particular product.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Product reviews and recommendations are major resources for consumers doing research; make sure they’re prominently displayed on the product pages of your website. If people are searching for your brand online with questions, you’d better have useful and engaging answers for them—because if you don’t, your competition surely will.

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Small Budget – Big Impact

Buzz Marketing for Technology

You can also look at what sites your ideal customers go to online to better inform where you deploy your display ad budget and perhaps even what sites and events you sponsor. Again easily done now with the reams of social data out there.

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Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.

Business 100
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Ideal Customer Persona – made with Social Data

Buzz Marketing for Technology

From the output I got great data on the places I should post display ads and sponsor events.

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2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. Every business must recognize that customer service is now their primary business. The empowerment of the individual consumer can and will affect every brand.

Service 100