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What is structured content?

Biznology

The main reason for structured content is adaptive content strategy; meaning, different devices need to display different content depending on the use case. Structured content is the most important trend in digital marketing that you’ve probably never heard of. It’s not enough to code your pages as Accelerated Mobile Pages (AMP) , per Google’s specs. Semantic tagging.

Audience Lab is a secret weapon for political advertisers

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Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect  when it comes to reaching the demographic audiences they are selling to advertisers. If you’ve ever run a successful retargeting ad campaign , you know how powerful the effect is of being able to associate browsers to sites through cookies. Why war?

Why you need a mobile-native website today

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Computer monitor iPad IPhone Personal computer Samsung Stereo display I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Even in 2015, a majority of the websites I audit are not mobile-compatible. “So, what’s the big deal?” So why do I need to change?” really think you need to do it now, anyway.

Tools I use to amplify social campaigns

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I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post. Engagement!

Personalized content for more effective content marketing

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So your call to action re: downloading a “how-to” guide shouldn’t be displayed to a prospect who has already downloaded it. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context. Persona-Specific Content. Behavior-Based Content. Something else?

Is your website’s newsroom missing key pieces of content?

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Make sure your contact information (and several forms of it) are prominently displayed on, or linked to on every page of your website. Make sure that your most recent press release is prominently displayed and easily accessible. If they can’t find it quickly and easily, you might have lost a press hit. Here are 6 things your online newsroom should include. Contact Information.

You can only win search by winning social

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Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. When a town loves where they live, they support it with their  Time , Talent , and Treasure. Social Media Engagement is Not Just Dropping Links. Nothing’s helping.

Essential SEO advice directly from Google

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Is there a noticeable delay between when the page is requested and when it is fully displayed? This news directly from Google is old news for those of us in the SEO game. For those of you who read all about this four long years ago, print out the list and pin it up to the wall. Function follows form? It seems to me that Google’s tired of our draft work. No more. Avoid getting bit!

The dashboard has finally been perfected

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Cyfe is a Business HUD. A HUD the acronym for heads up display. One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.

15 B2B case studies show how content marketing drives ROI

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The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). 21% say they are successful at tracking ROI (source: Ad Age ). million. million.

You must live tweet live events

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If you play your cards right, 2/3s of the people in your banquet hall will be attending your event through the lens of the video display of their smart phone. I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, those professionally-shot  16.2 They all charge via USB.

Google demands your papers with the Hummingbird algorithm update

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Google is constantly tweaking the way it identifies, spiders, indexes, pre-caches, returns, and displays not only your content but everyone elses, too. Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Heaven forbid, the second page. The third! And, Show me your papers ( Papiere, bitte ).

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So what is native advertising?

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The Short Story Long:  According to Reuters’ Felix Salmon , “native content tends to aspire more to going viral” more than sponsored content or display advertising. In many ways, native ads put a media blindfold on its visitors, turn them around until they get dizzy, and then set them off to paid for and sponsored content. guess we can call it buzz advertising, if you will.

Remember LinkedIn for social media marketing

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Time heals all things and people tend to remember the past more fondly than it was; also, you have complete control over which recommendations you publicly display so there’s no possibility of anyone punking you over this. Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. keep it simple, stupid).

Spending more time on SEO than adding value to Google?

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Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner.

Emerging marketing trends for 2016

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The new tools that are now available allow you to use display ads, mobile ads, social ads, and a diverse amount of segmentation so that you can help your target audience along with their customer journey. Time flies when you love what you do! Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far.

How to select the right lead generation media mix

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Display. Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead?  It’s an iterative process. Then, plan carefully the media mix that will feed the machine. The medium’s availability. Some media channels are scheduled intermittently.

How to improve your company’s Facebook page

Biznology

Facebook has admitted that it doesn’t display all of posts from pages to users. It does so based on a combination of user interaction, number of posts available to display, and the secret sauce in its algorithm. 1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. But many company pages are sparse, rarely updated, and just wrong.

Are you still doing your digital marketing in silos?

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Display advertising. Unless you are a farmer, silos are never good. Yes, I am asking you about the dreaded “s” word when it comes to your digital marketing. What I see when I talk to most marketers is that they have separated digital marketing very neatly: Website. Organic search. Paid search. Social media. Email marketing. Mobile. Here is what I am suggesting: Customer research. Promotion.

5 warning signs that your website sucks

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Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? Does your website suck? I’m not asking to be mean. Really. Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to project a robust, yet friendly brand. You want to make sure the site is usable, but also good looking.

Where to Get an Education in B2B Content Marketing

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Joe notes ruefully that, even though we all hate them, pop-up display ads have proven to be a powerful subscription recruitment device. I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it.  Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along. 

15 best Big Data companies and why they stand out

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Rather, we understand that Domo is an intelligent dashboard that displays and analyzes various key business metrics in real-time. Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. source: McKinsey ). PALANTIR. ROUNDFOREST.

The 5 laws of effective e-Commerce websites

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Did the company display a phone number on their site? Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively. First off, let’s define terms. Nonsense.

Push versus Pull Marketing: In B2B, You Need Both

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Speaking engagements, whether online or in person, where your expertise is on vivid display. Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing.  Outbound is bad,” she said.  Well, I guess her feeling is understandable.  Inbound Inbound marketing is all the rage today. 

3 project management tools for your distributed business

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Today, I will share the  project management tools that I have used. It It all came down to the Goldilocks test: Asana was too hard, Trello was too soft, and Basecamp  was just right. Basecamp. have gone through CD, Google Sites, the Google Inbox hell, a very harried assistant and project manager, and then Trello, Asana, and then back to Basecamp. It works. There are some things I don’t like.

A reminder that you live in the future

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Look around you. Very few of you are really living the dream that living in the future affords you. Do you spend your work week in an office at a desk, day-after-day? Are you spending your life in a cube farm and are you judged when you arrive at work a couple minutes late after jousting with rush hour traffic? Are you surrounded by beige with nary a window to be found? What I Have Learned and Use.

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Email marketing still matters

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If an email does not display correctly, 71.2% Email marketing absolutely must still be a part of your content marketing tool kit. It may not be as sexy as “social selling,” or even SEO, but it fills in the gaps those other approaches leave – and has strengths all its own. Top of the list of email marketing’s strengths is its ability to nurture leads and maintain relationships over time.

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Your corporate website needs to become a trap

Biznology

So, when you spend your ad dollars, your ads will only display to those who have visited you, effectively stalking them across potentially any and all online content that serves Google ads. Additionally, you will only pay for the clicks as they are displayed to the visitors who have been to your sites at least once. He’s a strategist’s strategist. Chris Penn is a maestro.

How the Internet of Things will change in 2016

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RIF6 — The Cube, a pocket-sized projector that can turn a smartphone, tablet or laptop display into a 120-inch projection. There is one thing for certain when it comes to the Internet of Things (IoT) for this coming year: the numbers of online products and consumer goods will be increasing. It seems they could be increasing exponentially from here on out. According to Gartner Inc.’s

Asking is essential in social media marketing

Biznology

And the better you nurture your social media family the more that public display of affection will ripple all the way to the most casual audience member. What really caught my attention was the last segment, “ Amanda Palmer: How Do You Get People To Pay For Music? If you listen to the NPR segment or watch the video, you’ll hopefully get me, feel me. It also says a lot about her.

Begin conducting industry intelligence in 5 minutes using share-of-search reports

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Tests with SERP displays changing the results. (Photo credit: Benjamin Dobson). Are your industry competitors on the verge of taking you over? To understand your competitive landscape, consider conducting in-depth search marketing analysis. I’ll show you how to get started in only 5 minutes. The total search landscape for e-commerce brands is highly complex. Share-of-Search Reporting.

10 SEO measurements every marketer should know

Biznology

It is displayed as a pie chart. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. The reasons why are simple. Source: SEOBook ).

5 simple steps to increase your online visibility

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This will allow you to display your name, website address, and perhaps even email address. Building your personal brand takes a lot of hard work and dedication. One of the most difficult aspects, and yet perhaps the most important in this digital age, is increasing your online visibility. Once you have your website and blog in place, your next step is to direct people toward them.

What the BlackBerry Twitter debacle taught us about social media

Biznology

Display Posting Discipline. If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Check out the small detail in the lower righthand corner of the screencap below: Image credit: Mashable. That’s right, the phone manufacturer’s Tweet was sent via iPhone. As in, an Apple product instead of a BlackBerry smartphone.

Copyright expert Nicholas Wells on the newest Google Bowling

Biznology

NW: A takedown notice is a formal letter that the owner of copyrighted material can send to any search engine, ISP, or web hosting provider that is facilitating the online display of infringing materials. Photo credit: Wikipedia. How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how. Me: What is a takedown notice? But it’s a difficult balance.

Answers to 5 common questions about SEO strategy

Biznology

If implemented correctly on your end and processed correctly on Google’s end, you could earn video displays in organic search results, known as a rich snippet display. Other forms of markup can yield rich snippet displays like the one above and they are far easier to implement. Image via CrunchBase. How do I earn and sustain top rankings in Google and Bing? This question, or some form of it, is probably the most common question I hear from brands and business owners. Unfortunately it cannot be answered as easily as it was asked. Do I really have to write unique content?

Targeting Content and Calls To Action: Where Are Your Prospects?

Biznology

What calls to action does it display? Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. The contention is that knowing where your prospect is when he or she is interacting with your content becomes more and more crucial as mobile devices – and mobile networks – grow.

3 Don’ts of small business content marketing

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Your other webpage visitors cannot help but be impressed if you are willing to display the bad with the good. Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. Find out how below. Good luck.

Why 34 clear facts on Viewable Impressions matter

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Viewer’s computer is missing a necessary plug-in to display interactive media. 11% of all display impressions are from bots (Adludi). Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. would.

Lights, camera, action: Video helps you stay in touch with customers

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Here’s where I ran across this:  Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties.  Image via Wikipedia. The videos deliver a useful trade show success tip in only 60 seconds. How about you?