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FEBRUARY 18, 2013 [Display] 16 case studies prove ROI of mobile marketing
84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads. Wooga ran sponsored stories in Facebook mobile news feeds that displayed when one of their friends had played Diamond Dash for at least four minutes or twice during the previous month. Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. Are you one of them? 42% report an ability to prove ROI.
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OCTOBER 15, 2013 [Display] Google demands your papers with the Hummingbird algorithm update
Google is constantly tweaking the way it identifies, spiders, indexes, pre-caches, returns, and displays not only your content but everyone elses, too. 'Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Heaven forbid, the second page. The third! And, Show me your papers ( Papiere, bitte ).
NOVEMBER 5, 2013 | BIZNOLOGY
[Display] Spending more time on SEO than adding value to Google?
OCTOBER 28, 2013 | BIZNOLOGY
[Display] Where to Get an Education in B2B Content Marketing
OCTOBER 15, 2013 | BIZNOLOGY
[Display] Google demands your papers with the Hummingbird algorithm update
SEPTEMBER 11, 2013 | BIZNOLOGY
[Display] The Dirty Little Secret of Media Relations
AUGUST 19, 2013 | BIZNOLOGY
[Display] Mobile App vs Mobile Website? What’s better for you? 14 decision makers
AUGUST 1, 2013 | BIZNOLOGY
[Display] Why I Don’t Want Google Glass–Yet
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FEBRUARY 5, 2013 [Display] Your corporate website needs to become a trap
So, when you spend your ad dollars, your ads will only display to those who have visited you, effectively stalking them across potentially any and all online content that serves Google ads. Additionally, you will only pay for the clicks as they are displayed to the visitors who have been to your sites at least once. He’s a strategist’s strategist. Chris Penn is a maestro.
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NOVEMBER 19, 2012 [Display] 10 SEO measurements every marketer should know
It is displayed as a pie chart. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. The reasons why are simple. Source: SEOBook ). to $5.00
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DECEMBER 6, 2011 [Display] Inside a Social Media News Release
Don’t roll your eyes about the small screen size–there are still millions of folks worldwide who are running small monitors, large font sizes, and also dial-up modems, not your big 2560 x 1440 resolution, double-screened 27″ LCD computer displays. Image via CrunchBase. Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. You’ll also notice that it scrolls and scrolls and scrolls.
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JANUARY 23, 2012 [Display] Lights, camera, action: Video helps you stay in touch with customers
Here’s where I ran across this: Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties. Image via Wikipedia. The videos deliver a useful trade show success tip in only 60 seconds. How about you?
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BIZNOLOGY | THURSDAY, MARCH 28, 2013 [Display] Push versus Pull Marketing: In B2B, You Need Both
Speaking engagements, whether online or in person, where your expertise is on vivid display. Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Well, I guess her feeling is understandable. Inbound Inbound marketing is all the rage today. Hubspot promotes it. Marketo promotes it. Seth Seth Godin promotes it. With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be. MORE >>
BIZNOLOGY | TUESDAY, MAY 21, 2013 [Display] Asking is essential in social media marketing
And the better you nurture your social media family the more that public display of affection will ripple all the way to the most casual audience member. 'I know I promised a comprehensive HOWTO in last week’s blog post, Your social campaign needs 1000x followers but I was spending time with NPR over the weekend, as heard through WAMU 88.5FM here in DC, and TED Radio Hour came on, titled “Giving It Away” so I had to discuss this instead this week. What What really caught my attention was the last segment, “ Amanda Palmer: How Do You Get People To Pay For Music? MORE >>
BIZNOLOGY | TUESDAY, NOVEMBER 5, 2013 [Display] Spending more time on SEO than adding value to Google?
Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. 'I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia , Silver Diner. This is something we do seasonally. Hummingbird’s Secret. ” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library. MORE >>
BIZNOLOGY | MONDAY, AUGUST 20, 2012 [Display] 26 Social Media Secrets Skittles Knows
display ads across the web were socially-enabled, up from 8.2% 10X more people “engage” (like, share, comment, post, check-in) with a brand on Facebook than click through on an online display ad. Photo credit: Wikipedia. The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of all U.S. in November 2011. MORE >>
BIZNOLOGY | FRIDAY, OCTOBER 12, 2012 [Display] Being Honest About Digital Marketing
The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. To say the least the online marketing landscape is vast and it can be one that creates problems for those trying to optimize their business opportunity using it. I have essentially given up evangelizing the medium. For the most part, it’s pointless. But I also warned him to be careful. MORE >>
- [Display] Images are now mandatory in social media content BIZNOLOGY | TUESDAY, JULY 10, 2012
- [Display] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO BIZNOLOGY | MONDAY, JUNE 24, 2013
- [Display] Where to Get an Education in B2B Content Marketing BIZNOLOGY | MONDAY, OCTOBER 28, 2013
- [Display] Specialization is Scary but Required for Digital Marketing BIZNOLOGY | THURSDAY, MAY 3, 2012
- [Display] Mobile App vs Mobile Website? What’s better for you? 14 decision makers BIZNOLOGY | MONDAY, AUGUST 19, 2013
- [Display] Could LinkedIn Destroy Facebook? BIZNOLOGY | WEDNESDAY, OCTOBER 10, 2012
- [Display] Targeting Content and Calls To Action: Where Are Your Prospects? BIZNOLOGY | THURSDAY, NOVEMBER 15, 2012
- [Display] Copyright expert Nicholas Wells on the newest Google Bowling BIZNOLOGY | WEDNESDAY, OCTOBER 3, 2012
- [Display] Evaluating Content Marketing Channels BIZNOLOGY | MONDAY, AUGUST 13, 2012
- [Display] The Dirty Little Secret of Media Relations BIZNOLOGY | WEDNESDAY, SEPTEMBER 11, 2013
- [Display] Does Your Marketing Solve Your Customers' Problems? BIZNOLOGY | TUESDAY, DECEMBER 7, 2010
- [Display] How the Long Tail AdWords Approach Works for Blogger Outreach BIZNOLOGY | TUESDAY, JANUARY 10, 2012
- [Display] Why Local Search is Just Like Politics BIZNOLOGY | FRIDAY, JULY 19, 2013
- [Display] Growing your business in a world without Google BIZNOLOGY | TUESDAY, DECEMBER 14, 2010
- [Display] Why I Don’t Want Google Glass–Yet BIZNOLOGY | THURSDAY, AUGUST 1, 2013
- [Display] Social media and mobile produce a commoner sense BIZNOLOGY | WEDNESDAY, JANUARY 12, 2011
- [Display] Google is checking your conversions–are you? BIZNOLOGY | THURSDAY, FEBRUARY 16, 2012
- [Display] An Open Letter to Google on Local Marketing and People BIZNOLOGY | THURSDAY, JANUARY 13, 2011
- [Display] Interview with paid search expert Andrew Goodman BIZNOLOGY | WEDNESDAY, JANUARY 26, 2011
- [Display] 2 Huge Search Marketing Risks in 2012—And What To Do About Them BIZNOLOGY | FRIDAY, DECEMBER 16, 2011
- [Display] Does experimental marketing require lots of customers? BIZNOLOGY | WEDNESDAY, SEPTEMBER 22, 2010
- [Display] How to Run a Webinar BIZNOLOGY | MONDAY, OCTOBER 25, 2010
- [Display] For ranking algorithms, AdAge is no Google BIZNOLOGY | MONDAY, SEPTEMBER 26, 2011
- [Display] Content with Intent: Validate Your Authority BIZNOLOGY | TUESDAY, AUGUST 24, 2010
- [Display] Are you launching sinking Web sites? BIZNOLOGY | THURSDAY, OCTOBER 13, 2011
- [Display] Marketers must ask themselves, “What’s your story?” BIZNOLOGY | WEDNESDAY, OCTOBER 12, 2011
- [Display] What's the big question for online marketing success? BIZNOLOGY | WEDNESDAY, FEBRUARY 9, 2011
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