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| | BIZNOLOGY
FEBRUARY 18, 2013 16 case studies prove ROI of mobile marketing
84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads. Wooga ran sponsored stories in Facebook mobile news feeds that displayed when one of their friends had played Diamond Dash for at least four minutes or twice during the previous month. Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. Are you one of them? 42% report an ability to prove ROI.
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NOVEMBER 19, 2012 10 SEO measurements every marketer should know
It is displayed as a pie chart. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. The reasons why are simple. Source: SEOBook ). to $5.00
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FEBRUARY 5, 2013 Your corporate website needs to become a trap
So, when you spend your ad dollars, your ads will only display to those who have visited you, effectively stalking them across potentially any and all online content that serves Google ads. Additionally, you will only pay for the clicks as they are displayed to the visitors who have been to your sites at least once. He’s a strategist’s strategist. Chris Penn is a maestro.
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DECEMBER 6, 2011 Inside a Social Media News Release
Don’t roll your eyes about the small screen size–there are still millions of folks worldwide who are running small monitors, large font sizes, and also dial-up modems, not your big 2560 x 1440 resolution, double-screened 27″ LCD computer displays. Image via CrunchBase. Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. You’ll also notice that it scrolls and scrolls and scrolls.
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JANUARY 23, 2012 Lights, camera, action: Video helps you stay in touch with customers
Here’s where I ran across this: Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties. Image via Wikipedia. The videos deliver a useful trade show success tip in only 60 seconds. How about you?
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MAY 21, 2013 Asking is essential in social media marketing
And the better you nurture your social media family the more that public display of affection will ripple all the way to the most casual audience member. What really caught my attention was the last segment, “ Amanda Palmer: How Do You Get People To Pay For Music? If you listen to the NPR segment or watch the video, you’ll hopefully get me, feel me. It also says a lot about her.
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BIZNOLOGY Push versus Pull Marketing: In B2B, You Need Both
| THURSDAY, MARCH 28, 2013
Speaking engagements, whether online or in person, where your expertise is on vivid display
. Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Well, I guess her feeling is understandable. Inbound Inbound marketing is all the rage today. Hubspot promotes it. Marketo promotes it. Seth Seth Godin promotes it. With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be. MORE >>
BIZNOLOGY 26 Social Media Secrets Skittles Knows
| MONDAY, AUGUST 20, 2012
ads across the web were socially-enabled, up from 8.2% 10X more people “engage” (like, share, comment, post, check-in) with a brand on Facebook than click through on an online display
ad. Photo credit: Wikipedia. The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of all U.S. in November 2011. MORE >>
BIZNOLOGY Being Honest About Digital Marketing
| FRIDAY, OCTOBER 12, 2012
The discussions range from local to organic search to paid search to social media to display
advertising to analytics and all stops in between or beyond. Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. To say the least the online marketing landscape is vast and it can be one that creates problems for those trying to optimize their business opportunity using it. I have essentially given up evangelizing the medium. For the most part, it’s pointless. But I also warned him to be careful. MORE >>
BIZNOLOGY Images are now mandatory in social media content
| TUESDAY, JULY 10, 2012
It takes all your own personal social media walls and streams and mashes them together with breaking news, sponsored content, topical content (you can choose from a dozen topics, including Fashion, Style, Design, Technology, Entertainment, etc), and my very mature and awesome collection of RSS news feeds via my Google Reader and reformats and displays
them to look very much like an eBook or digital version of the New York Times , Wired, National Geographic, or whatnot — rife with illustrations, cover stories, pull quotes, and panoramic photos. It is really mesmerizing. I love it. MORE >>
BIZNOLOGY Could LinkedIn Destroy Facebook?
| WEDNESDAY, OCTOBER 10, 2012
LinkedIn’s home page displays
the latest connections as well as status updates of people in your network. Image via CrunchBase. LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. But adults are a lot more comfortable in its professional environment. Now that you can share news and updates – and group discussions are gaining traction – could LinkedIn change the social networking landscape? They were mixed in with similar requests for Plaxo. At first, I was skeptical. Groups. MORE >>
- Targeting Content and Calls To Action: Where Are Your Prospects? BIZNOLOGY | THURSDAY, NOVEMBER 15, 2012
- Specialization is Scary but Required for Digital Marketing BIZNOLOGY | THURSDAY, MAY 3, 2012
- Copyright expert Nicholas Wells on the newest Google Bowling BIZNOLOGY | WEDNESDAY, OCTOBER 3, 2012
- Evaluating Content Marketing Channels BIZNOLOGY | MONDAY, AUGUST 13, 2012
- Does Your Marketing Solve Your Customers' Problems? BIZNOLOGY | TUESDAY, DECEMBER 7, 2010
- How the Long Tail AdWords Approach Works for Blogger Outreach BIZNOLOGY | TUESDAY, JANUARY 10, 2012
- Growing your business in a world without Google BIZNOLOGY | TUESDAY, DECEMBER 14, 2010
- Social media and mobile produce a commoner sense BIZNOLOGY | WEDNESDAY, JANUARY 12, 2011
- Google is checking your conversions–are you? BIZNOLOGY | THURSDAY, FEBRUARY 16, 2012
- An Open Letter to Google on Local Marketing and People BIZNOLOGY | THURSDAY, JANUARY 13, 2011
- Interview with paid search expert Andrew Goodman BIZNOLOGY | WEDNESDAY, JANUARY 26, 2011
- 2 Huge Search Marketing Risks in 2012—And What To Do About Them BIZNOLOGY | FRIDAY, DECEMBER 16, 2011
- Does experimental marketing require lots of customers? BIZNOLOGY | WEDNESDAY, SEPTEMBER 22, 2010
- How to Run a Webinar BIZNOLOGY | MONDAY, OCTOBER 25, 2010
- For ranking algorithms, AdAge is no Google BIZNOLOGY | MONDAY, SEPTEMBER 26, 2011
- Content with Intent: Validate Your Authority BIZNOLOGY | TUESDAY, AUGUST 24, 2010
- Are you launching sinking Web sites? BIZNOLOGY | THURSDAY, OCTOBER 13, 2011
- Marketers must ask themselves, “What’s your story?” BIZNOLOGY | WEDNESDAY, OCTOBER 12, 2011
- What's the big question for online marketing success? BIZNOLOGY | WEDNESDAY, FEBRUARY 9, 2011
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