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| | B2B VOICES
MAY 18, 2011 “Our Products Don’t Lend Themselves to Storytelling”
Photovoltaic window glass gradually lighting the room in the morning, frameless LCD television glass, touch-sensitive architectural display glass and so on. Yeah, I don’t buy it. ve always been a big advocate for the stopping power of good stories and the importance of humanizing products and institutions. It’s only gotten more important as audiences have become increasingly barraged by content from all sides and their attention spans get shorter and shorter. But the tools and channels for telling great stories have also just gotten better for B2B marketers. How about glass? Yeah, yeah.
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