B2B Memes

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Rethinking the Role of “Advertisers”

B2B Memes

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. It will start with four sponsors, who are paying based on their association with The New.

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Rethinking the Role of “Advertisers”

B2B Memes

One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. It will start with four sponsors, who are paying based on their association with The New.

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Another Nail in the RSS Coffin

B2B Memes

The site is supported by display ads by Google, which to my eye fit in fairly well with the content. You don’t even need a Twitter account to use Paper.li. You can enter the user name of your favorite twitterer, like Jeff Jarvis or Mark Schaeffer , to see a newspaper based on their feeds.

RSS 100
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A Word Every Publisher Should Know

B2B Memes

As I noted last week , one challenge for companies like Ziff Davis Enterprise in going digital-only is whether they should retain the old functional metaphors of print—the page turns, the layouts, the display ads—or drop them in favor of inherently digital functionality.

Wikipedia 100