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| Page 1 of 1 | Previous | Next | B2B MEMES SEPTEMBER 17, 2012  Rethinking the Role of “Advertisers” One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. Forbes and Atlantic Media may not have found the right model yet. | B2B MEMES NOVEMBER 14, 2011  A Word Every Publisher Should Know As I noted last week , one challenge for companies like Ziff Davis Enterprise in going digital-only is whether they should retain the old functional metaphors of print—the page turns, the layouts, the display ads—or drop them in favor of inherently digital functionality. Skeuomorph. It’s one of those words you have to look up several times before you can remember it. | | | | | |
| B2B MEMES SEPTEMBER 1, 2010  Another Nail in the RSS Coffin The site is supported by display ads by Google, which to my eye fit in fairly well with the content. The default Paper.li view (click to enlarge). When I first saw the details on the Flipboard iPad app (via Rexblog , I believe), I’ve figured my days of using NetNewsWire on a daily basis were numbered. By drawing its content from a Twitter feed, Paper.li The Paper.li | B2B MEMES SEPTEMBER 17, 2012  Rethinking the Role of “Advertisers” One in particular stood out for me: Call it underwriting, sponsorship, or share of voice, Quartz is leaping over the littered landscape of impression-based display advertising and selling sponsorships. Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. Forbes and Atlantic Media may not have found the right model yet. | |
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