B2B Marketing Unplugged

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Is Your Competition Making Stuff Up? Good.

B2B Marketing Unplugged

Is there anything prettier than a well-merchandised display of bed and bath linens?  I mean, what can beat the crisp, pretty sheets in their perfect little packages arranged by designer, colour, size and thread count. It’s all about potential. Is full size the same as double? Is that some mysterious European mattress size? Do the kids have single beds or twins? Well it is. Like thread count.

Dwell 53

Got Lead Gen? A Book Review

B2B Marketing Unplugged

Everything from display ads to cold calling and two, yes two, chapters on social media. Did you know there were rules about lead generation? I had no idea. All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. Mr. Scott is a veteran marketer, who cut his teeth with big companies, and now (surprise!) Maybe a little too much.

Ten Festive Links for Tired B2B Marketers

B2B Marketing Unplugged

But according to Michael Brenner , there’s a fairly good chance that in our content-is-kicking-your-display-ad’s-ass world, even you may no longer have a decent grip on what you should be doing. I don’t entirely agree with this post but I like Michael and his ideas are always worth considering. When There’s No Seat at the Grown-up Table. Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Got a Social Disease? Want to Get a Social Disease? Just don’t yell at me until you’ve read this. It’s about social.

Link 31

Is Your Customer Self-Service a Porcupine-Making Machine?

B2B Marketing Unplugged

Trade show season is, mercifully, drawing to a close and loading docks across the nation are filled with display booths, crushed foam core signs, dented ballot boxes and damp collateral. Marketing pros are tracking their stuff as it lurches across the country, sits in Memphis awaiting a customs broker or languishes in some depot. This is where the trouble will start.

Evangelizing a Content Marketing Program

more troubling, 85 percent of display ads are clicked on by 8. On a related note, 86 percent of consumers exhibit ban- ner blindness, unable to recall the last display ad they saw. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved.

One Simple Way to Stop Undermining Your Brand’s Credibility

B2B Marketing Unplugged

And I am not talking here about real typographical errors, such as this one: .  I am talking about public displays of a lack of attention to detail. I really do try not to be squeamish about them, and mostly I manage to resist the urge to scream, at least in public,  when one startles me by creeping out of a corner or looking me in the eyes in a public toilet. Let’s see some examples.

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Becoming Sally Part Two – Get to the Point

B2B Marketing Unplugged

These work because they are ten words or so, which means they should display easily on a mobile device. Last week we talked about the first step toward becoming the Sally Field of B2B email marketing. That’s Sally Step One. Today, step two, is about actually getting to the point. You have an obligation to get to the point.  why you think is remotely relevant to the reader. Ignore that.

Lessons from Aisle Seven

B2B Marketing Unplugged

He also explains why, despite interactive blinky displays inside the doors of most stores, people still wander aimlessly looking for their stuff. Most B2B marketers would be forgiven if they hadn’t read Paco Underhill’s classic Why We Buy. First published in 1999 and updated ten years later, this fascinating look at how we shop doesn’t seem to have much to do with those of us flogging their wares to bored executives. But if you give this book a read, I think you’ll find plenty to take back to Cube land. More surprising, at least to me, is how very, very little it takes to fix it.

Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck

B2B Marketing Unplugged

Hire an Exhibit Company: It seems like a gobsmacking amount of money to hire an exhibit company to put up and take down your display, and it is. It’s not enough to put good people who know what they are doing at your booth. The booth itself requires a lot of thought and planning if you’re going to make the best use of their time. One of the mistakes a lot of companies make is trying to say too many things with their booth, particularly small booths. We’ve all seen those ten-foot pop-up jobs absolutely crammed with images, words, flashy bits and screens. escwilliams@gmail.com.

Trade Shows Part 1: Who Gets to Go

B2B Marketing Unplugged

This is shameless shilling at its finest and the goal is to engage passers-by, drag them into your display to see things, get their name into the funnel (or not) and move on to the next person.  Spring is definitely in the air, and with it a brand new season of trade shows. You remember trade shows, don’t you? Those antiquated get-togethers that were supposed to be replaced by virtual this and electronic that. Yet like the flying car I was promised in 1972, it just hasn’t quite come to pass. How many executives have you had to book into a show at the last minute? Good sales people.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

b2b display advertising b2b marketing marketing automation terminus Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. email-based targeting. sales stages.

Content Methodology: A Best Practices Report

social content • Paid search and display Divisible Content Across Channels V. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. for Content Methodology IV.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage. Display Data: The importance of martech in collecting user engagement data is not lost in the world of video displays. Marketing Technology Podcasts #advertising #digital display data analytics

Paid Advertising 101: Understanding Search and Display Advertising

Synecore

Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. year over year. Read on. Bing Network.

Display Advertising Is Broken Says Agency CEO

B2B Marketing Insider

The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group. 22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. ComScore study found that 10% of US consumers are already using ad blocking. Worldwide, there are approximately 200 million monthly active users of ad blockers. Content Marketing

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. To learn how to make display advertising actually work for you, download our free guide here. What Is Display Advertising?

Content Marketing Playbook: Strategy and Roadmap

CONSTRAINTS: For confidentiality reasons, the data must be displayed. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The role of online display can be huge if executed properly and tracked accordingly.

5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. hese are the five AdWords Display hacks you won’t find outlined in user manuals : 1. Tools. Tickets.

10 Horrifying Stats About Display Advertising

Hubspot

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% 10 Shocking But True Display Advertising Stats. Only 8% of internet users account for 85% of clicks on display ads (and some of them aren''t even humans!). So here they are. seconds.

Is Display Advertising Really in Trouble?

Hubspot

wouldn’t suggest sounding the death knell for display advertising just quite yet, however. Even with these predictions of doom and gloom from some marketers the investment in display advertising continues to grow. Why are Some Marketers Complaining About Display Advertising? So those marketers attempting to use display advertising to distribute top funnel content are correct.

The Complete Display Ads Overview For B2B Marketers

bizible

Display advertising is a bit of a mystery. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad. But this doesn’t have to be the case with display ads in B2B marketing. We’ll also talk about getting transparency into your display advertising so you can see its true impact on revenue.

Display Advertising on Facebook versus Google: Who Wins?

Social Marketing Forum

With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook? B2C marketing Brand marketing Infographics Social media marketing click through rate CTR Facebook ads Google Display Ad Network WordstreamAlthough Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. Facebook has been testing several methods and formats lately, although not with big [.].

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Rebook? We know better, don’t we? Nielsen/Vizu.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Rebook? We know better, don’t we? Nielsen/Vizu.

Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such topics as retargeting and demand side platforms (DSPs).  Therefore, this is my third and final post in this series on display advertising targeting opportunities. Really. . LINKEDIN. FACEBOOK.

How to Choose the Right Display Advertising Network

Vertical Response

You’ve decided to spend some money on online display advertising to help drive your business. Many people have the perception that online display advertising is difficult and choosing an ad network can seem daunting. Some networks also have additional offerings other than just online display advertising. SEO/SEM Ad Network Display online display paid search PPC SEM

5 Steps to Set Up, Launch, and Manage an Online Display Campaign

Marketing Action

Today, there are more than 30, which include paid search, social media, mobile apps, online display and a few dozen more. With that in mind, we thought we’d take a dive into one of the more important channels – online display – and show you how to set up, launch and manage a campaign of your own. What is online display advertising? Why choose display advertising?

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Technically, it should be possible.

Why Good Content Will Always Beat Display Ads

Visually

The stats paint a pretty bleak picture: Online display ads draw a .1% The post Why Good Content Will Always Beat Display Ads appeared first on Visually Blog. click-through and 40% of those clicks are made by mistake; plus, only 8% of all Internet users account for 85% of all ad traffic. As online advertising flounders, eMarketer predicts content marketing spending is expected to increase from $112 billion to $300 billion in the next four years. What do these numbers suggest? Two-thirds of marketers say they’re going to increase their native ad budgets in 2015. Design

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

The low CTR of banner ads should never be the only measure of online display effectiveness.  By using analytics tools, you can measure reach, frequency, attribution, and affect on conversions.  Here’s an amazing chart detailing the major players in online display advertising.    . My friends at WPP put together this nice diagram of how display works.  .  . DEMAND SIDE PLATFORM.

8 Rules For Running Online Display Ads

It's All About Revenue

But online displays ads still play a vital role in building a wider audience. Together they deliver 8 Rules for Running Online Display Ads. As a practice, online display ads don’t boast an especially impressive track record. The average industry click-through rate for display ads is about 0.08%, Kunz notes. Have you launched an online display advertising campaign?

A Look at Google Display Network Data over the Past 365 Days

Fathom

decided to look at Google Display Network (GDN) placements over the past 365 days. Which placements accounts for the highest costs within the past 365 days on the Google Display Network? The post A Look at Google Display Network Data over the Past 365 Days appeared first on Fathom. We’ve definitely seen a mixed bag in terms of conversion performance on a client by client basis.

Facebook and Google Going Big on Online Display Ads

It's All About Revenue

Digital Future in Focus for 2012 on Friday and it showed big brands are pushing online display ads hard. In the last quarter of 2011, 145 advertisers delivered more than 1 billion display ad each, a 38% increase over the year before. But the growth in online display advertising isn’t just due to Google’s deep pockets. You’re not imagining things. ComScore released its U.S.

Buying Online Display; Click-through Rate & Conversion Considerations

NuSpark

The online display industry has gone through significant changes over the years.  Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance.  If you are running display campaigns, and showing a typical 80-90% bounce rate, you have a reason to be concerned.  Display Targeting with Google.

This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands

Junta 42

The post This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands appeared first on Content Marketing Institute. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include the secret behind Nike’s YouTube success and Target’s clever response to a customer service troll. Sponsor (37:13).

Marketer’s Guide to Blending Search and Display

KEO Marketing

KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%). Specific Media ). iProspect ). Microsoft ).

Measuring The True Impact Of Display Advertising: View-Through Conversion Tracking

bizible

Display advertising, particularly for brand advertising, is a tricky subject for data-driven marketers. On one hand, you know display is an important marketing channel and feel like it must be moving the needle somewhow, but on the other hand, it’s always a challenge to back that intuition up with solid data. Solving The Display Advertising Data Challenge. But that’s changing.

Google Allows Select Brands to Turn Google+ Posts Into Display Ads

Hubspot

These +Post ads will essentially be display ads of brands'' Google+ posts -- and I mean any post, including ones with videos, images, and Hangouts -- that allow website visitors to comment on posts in the ad and share them within their circles. What''s more is that Google stated these ads can be run across the 2 million Google Display Network sites. Now we just play the waiting game.

Display Ads Can Serve Multiple Goals

KEO Marketing

Display advertising can play a critical role in helping marketers achieve several of their top-priority goals. Traditionally, marketers have focused on display advertising’s value as a brand awareness tool. What some marketers may overlook, though, is how display ads can serve as a valuable tool in the lead conversion process.

Do You Know When to Start Investing in Display Advertising?

Fathom

I’ve often come across clients that put budget towards display advertising well before they are ready to, which can lead to a misunderstanding of its benefits. Advertisers tend to move towards display before capturing the full potential of search while mistakenly believing that display will provide the same results. Point C – At this point, display advertising comes in.

Digital Display Advertising Spend to Outstrip Search in 2016

KEO Marketing

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ad spending has nipped aggressively at search’s heels over the last few years. Display ads, of course, are advertisements that appear within or alongside the content on a page. Why are advertisers spending more on display advertising?

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How to Display Site Content Only Your Mobile Viewers Can See

Hubspot

Add the following code in the HTML <head> section of your page: <style type="text/css"> mobileShow { display: none;}. /* Smartphone Portrait and Landscape */. mobileShow { display: inline;}}. </style> Hide content on mobile devices. display: none;}. How many times have you heard, “this will be the year of mobile”? media only screen.