| | | B2B Marketing Unplugged | |  Display | 7 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED DECEMBER 21, 2012 Ten Festive Links for Tired B2B Marketers But according to Michael Brenner , there’s a fairly good chance that in our content-is-kicking-your-display-ad’s-ass world, even you may no longer have a decent grip on what you should be doing. When There’s No Seat at the Grown-up Table. Many marketers spend years in the asteroid belt around their Corporate mother-ships, never getting to play with the master brand. Yet they’re routinely charged with figuring out value propositions for cans of compressed air, software that helps other software manage software or industrial thickeners. Got a Social Disease? It’s about social. | B2B MARKETING UNPLUGGED JANUARY 27, 2012  One Simple Way to Stop Undermining Your Brand’s Credibility I am talking about public displays of a lack of attention to detail. I really do try not to be squeamish about them, and mostly I manage to resist the urge to scream, at least in public, when one startles me by creeping out of a corner or looking me in the eyes in a public toilet. Good thing I am fond of spiders or I’d have to worry about them too. Let’s see some examples. | | | | | |
| B2B MARKETING UNPLUGGED NOVEMBER 17, 2011  Becoming Sally Part Two – Get to the Point These work because they are ten words or so, which means they should display easily on a mobile device. Last week we talked about the first step toward becoming the Sally Field of B2B email marketing. That’s Sally Step One. Today, step two, is about actually getting to the point. Dr. Flint from MECLabs tells us that we should be able to read a good email message in less than 30 seconds. | B2B MARKETING UNPLUGGED MAY 13, 2010 Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck Hire an Exhibit Company: It seems like a gobsmacking amount of money to hire an exhibit company to put up and take down your display, and it is. It’s not enough to put good people who know what they are doing at your booth. The booth itself requires a lot of thought and planning if you’re going to make the best use of their time. One of the mistakes a lot of companies make is trying to say too many things with their booth, particularly small booths. We’ve all seen those ten-foot pop-up jobs absolutely crammed with images, words, flashy bits and screens. think they’re scary, personally. | B2B MARKETING UNPLUGGED MAY 21, 2013  Got Lead Gen? A Book Review Everything from display ads to cold calling and two, yes two, chapters on social media. 'Did you know there were rules about lead generation? had no idea. All these years I’ve been stumbling around generating leads with no idea that I was supposed to be following the rules. Mr. Scott is a veteran marketer, who cut his teeth with big companies, and now (surprise!) Maybe a little too much. | B2B MARKETING UNPLUGGED APRIL 24, 2010 Trade Shows Part 1: Who Gets to Go This is shameless shilling at its finest and the goal is to engage passers-by, drag them into your display to see things, get their name into the funnel (or not) and move on to the next person. Spring is definitely in the air, and with it a brand new season of trade shows. You remember trade shows, don’t you? Those antiquated get-togethers that were supposed to be replaced by virtual this and electronic that. Yet like the flying car I was promised in 1972, it just hasn’t quite come to pass. How many executives have you had to book into a show at the last minute? Good sales people. | | | | | | | |
| -
B2B MARKETING UNPLUGGED | THURSDAY, MARCH 10, 2011 Lessons from Aisle Seven
He also explains why, despite interactive blinky displays inside the doors of most stores, people still wander aimlessly looking for their stuff. Most B2B marketers would be forgiven if they hadn’t read Paco Underhill’s classic Why We Buy. First published in 1999 and updated ten years later, this fascinating look at how we shop doesn’t seem to have much to do with those of us flogging their wares to bored executives. But if you give this book a read, I think you’ll find plenty to take back to Cube land. More surprising, at least to me, is how very, very little it takes to fix it. MORE >>
| |
Crimson Marketing