Your website does not display your physical business address. When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. But what is really happening once a prospect lands on your B2B website? Do they see you as credible? Trustworthy? Here are some of reasons visitors to your website don’t trust you: 1. List your address, if not at the bottom of every page, on the Contact page. MORE >>

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. Tweet. More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” Kim cares about his customers and prospects and works hard to bring growth opportunities to them. The wall on your Facebook company page offers a lot of opportunity. Run a marathon? MORE >>

tag cloud which displays themes that the blog posts cover. If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. This post is designed as a checklist for those of you getting started. Basic Blog Features. Here are nine basic features you need in your blog (plus three options): A blog name (the more creative, the better!). The author’s photo (smiling of course). way to subscibe to the blog (typically an RSS feed). MORE >>

You’ve updated your privacy settings for what displays to others on the LinkedInWho Has Viewed My Profile report! Tweet. Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” ” The answer is that unless you change LinkedIn’s default settings, individuals whose profiles you’ve viewed will see it all – photo, name, title, company and geographic area, and a hyperlink to open your profile. Watch the video to find out how to protect your identity when viewing LinkedIn profiles. MORE >>

With the default search based on relevancy, a person’s 1st connections that meet the search criteria will be displayed at the top of the list, then 2nd, 3rd and so on. A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. That means the more “relevant” you are to the person searching, your profile will come up higher in their search results. With over 90% of corporations using LinkedIn to find needed resources, it’s important to be relevant. You are connected to them. You are in the same Linkedin Group. MORE >>