B2B Marketing Traction

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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

Instagram has a cool hashtag feature, where as you start typing the hashtag you’ll use popular tags are displayed for selection so you can be more a part of the conversation. 5. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends. Instagram, not so much.

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Constant Contact was one of the first email utilities, and if you choose a template that is “mobile-friendly,” it should display well across devices. A large percentage of your email recipients will open your email on their mobile device. Here’s one critical thing you need to do to make sure they read it! For an example, look at the email images below. Some Rights Reserved.

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How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

Other changes include removing the Top Contributor and Statistics from displaying on LinkedIn Groups, as well as the optional Group cover image. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. colleague recently emailed me a question about how to get results from social media.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. The first step was to clean up and optimize the website.

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

Your brand should be prominently displayed at the top of the email. Email marketing is easy, right? You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send! Right? Wrong. A few days ago I got an email from a company announcing their name change. Wow, this company missed a big opportunity. Is yours clear?

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Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

Company page displays your brand within your profile and allows others to follow you. Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. professional services company found me online last week and inquired about my outsource marketing services. ” Market on LinkedIn.

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Marketing experts could use Pinterest to display favorite campaigns and designs. But, to comply with Pinterest’s etiquette criteria of not being self-promotional, you should not create boards that only display your designs. Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” Social Media/Web 2.0

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites.

LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

The pages allowed companies to display graphic images and provide links to videos about products and services. They don’t like the fact that their recommendations will no longer display. You can display related LinkedIn groups on Showcase pages and assign any of your 1st degree contacts as an Admin of the page. Photo by Simon Yeo, Some Rights Reserved. LinkedIn marketin

Does Your Website Have Performance Issues?

B2B Marketing Traction

Make sure your site displays well on mobile devices. Make sure yours displays on tablets as well as smartphones. Photo on Flickr by shock264, some rights reserved. Your website is often the first impression prospective customers have of your company and brand. How well your website works also affects search engine performance. Make sure your site loads quickly.

Your Facebook Company Page: How to Show Posts by Others

B2B Marketing Traction

Note that when you hover over it, it may display the word “Remove,” but click on it anyway, because first a drop down menu appears with other options – see the image above.) It forces page owners to manage posts and selectively allow posts to display on their page. Facebook simply made yet another change that affects the way we manage pages. Change is good.

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Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. thought this was a great description. And it was true. It did an IPO. like using Twitter.

How to Protect Your Privacy When Viewing LinkedIn Profiles

B2B Marketing Traction

You’ve updated your privacy settings for what displays to others on the LinkedInWho Has Viewed My Profile report! Tweet. Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” But some people may be conducting sensitive business or research online and not want to be discovered for doing so. Anonymous.

Why a Square Logo is Better for Online Marketing

B2B Marketing Traction

Because more and more online and electronic  logos display best in a square format. Many social media profiles feature  thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. If your logo is not square, it should be! As a result, the company name in the logo may not be legible.

3 Ways to Be More Relevant on LinkedIn

B2B Marketing Traction

With the default search based on relevancy, a person’s 1st connections that meet the search criteria will be displayed at the top of the list, then 2nd, 3rd and so on. 2. A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. You are connected to them. You are in the same Linkedin Group. What does this mean for you?

How I Find Royalty-Free Images for My Blog Posts

B2B Marketing Traction

The details about that Creative Commons license are displayed for review. When I insert the image into my blog post, I make sure that the URL hyperlink for the photo goes to the Flickr author’s photo page where the photo is displayed. I’m also going to use the feature in WordPress that allows you to put a caption under an image and display the photo owner’s information.

LinkedIn – Customize What Displays on Your Home Page

B2B Marketing Traction

Tweet. The detailed changes your LinkedIn connections make to their profiles that show on your LinkedIn Home page can be annoying. You can customize what updates you see on your LinkedIn Home page from the Settings page. Watch this video (just over 2 minutes) to learn how. LinkedIn Social Media/Web 2.0 marketing social media

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5 Reasons Your B2B Website Visitors Don’t Trust You

B2B Marketing Traction

Your website does not display your physical business address. When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. But what is really happening once a prospect lands on your B2B website?

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3 Key Ingredients for Business Social Media Success

B2B Marketing Traction

There are aggregators that filter and display information and news so you can quickly review and share other people’s content. There are three critical success factors business owners should think about when considering investing in social media marketing. Be Strategic. Your marketing persona is not you, it’s not Susie in Customer Service, and it’s not Joe in Sales.

When It Comes to LinkedIn Endorsements, Are We Lemmings?

B2B Marketing Traction

LinkedIn displays your endorsements in descending order, so the skill with the most votes is at the top – probably influencing your connections as they endorse you. LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly.

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SEO: Do MetaTags Matter for Search Engine Performance?

B2B Marketing Traction

If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. SEO technology is fast-moving and ever-changing, the industry is a highly fragmented and full of new folks entering it to “get rich quick,” so it’s no wonder it’s hard to learn the truth about SEO. Page Titles Rule! But Why Not?

How to Deal with a Bright-Shiny-Object Marketer

B2B Marketing Traction

Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. “Squirrel!” ” Or so the joke goes about the dog distracted by a squirrel running by. What’s the best way to work with these marketers? wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage.

8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. Tweet. Kim cares about his customers and prospects and works hard to bring growth opportunities to them. Did they win awards?

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B2B Marketers: How Much Time Should You Spend On Facebook?

B2B Marketing Traction

When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Create brand awareness? Branding?

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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

Feedburner seems to be a top choice. A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. A tag cloud which displays themes that the blog posts cover. If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features.

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Do Your Website Visitors Feel Like They’re on Another Planet?

B2B Marketing Traction

Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? Is there a smiling receptionist to great them, and perhaps a basket of fruit or flowers on display? Do visitors on your site feel like they’ve landed on another planet?

How to Use Google for Market Research

B2B Marketing Traction

From the menu, select Alerts, or, if that doesn’t display, select “More” from the menu and then select “Alerts” Your Google Alerts can help you monitor your own activity online. Tweet. We need to participate consistently (with discipline !) and we need to provide consistent brand images and messaging. Setting up Google Alerts is easy.

How to Use Google for Market Research

B2B Marketing Traction

From the menu, select Alerts, or, if that doesn’t display, select “More” from the menu and then select “Alerts” Your Google Alerts can help you monitor your own activity online. Tweet. We need to participate consistently (with discipline !) and we need to provide consistent brand images and messaging. Setting up Google Alerts is easy.

Vote for Your Favorite 2010 Superbowl Ad

B2B Marketing Traction

Note that the 2010 ads will not display until the 4th quarter of the game ends. Tweet. There has been a lot of buzz about this year’s Super Bowl ads and the fact that Pepsi eschewed the ad spend this year to run a contest for the best idea to help needy people. Will corporate marketers change their messages to reflect these economic times? Which of the ads is your favorite? If you remember the ad storyline, do you remember the brand it represented? Please vote for your favorite below. You must have Adobe Flash Player 9. or higher installed to view this content. src="[link].

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

b2b display advertising b2b marketing marketing automation terminus Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. email-based targeting. sales stages.

Paid Advertising 101: Understanding Search and Display Advertising

Synecore

Search and display advertising on major platforms like Google AdWords and Bing Ads (Yahoo!/Bing In fact, businesses of all sizes and industry segments not only use paid advertising formats like search and display to generate new leads, but also rely on tools like ad retargeting (aka remarketing) to convert existing leads into paying customers. year over year. Read on. Bing Network.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage. Display Data: The importance of martech in collecting user engagement data is not lost in the world of video displays. Marketing Technology Podcasts #advertising #digital display data analytics

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The role of online display can be huge if executed properly and tracked accordingly.

Are Display Ads Worth Your Time? [Flowchart]

Hubspot

There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. There’s not much to love when you look at display ad performance in aggregate. There's evidence that display is undergoing a bit of a renaissance.

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. To learn how to make display advertising actually work for you, download our free guide here. What Is Display Advertising?

5 AdWords Hacks to Ramp Up Your Display Ads

Modern B2B Marketing

In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. hese are the five AdWords Display hacks you won’t find outlined in user manuals : 1. Tools. Tickets.

The Complete Display Ads Overview For B2B Marketers

bizible

Display advertising is a bit of a mystery. You have countless referral sites and it is entirely onerous to track the opportunities and revenue generated from each display ad. But this doesn’t have to be the case with display ads in B2B marketing. We’ll also talk about getting transparency into your display advertising so you can see its true impact on revenue.

10 Horrifying Stats About Display Advertising

Hubspot

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% 10 Shocking But True Display Advertising Stats. Only 8% of internet users account for 85% of clicks on display ads (and some of them aren''t even humans!). So here they are. seconds.

Display Advertising Is Broken Says Agency CEO

B2B Marketing Insider

The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group. 22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. ComScore study found that 10% of US consumers are already using ad blocking. Worldwide, there are approximately 200 million monthly active users of ad blockers. Content Marketing

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Rebook? We know better, don’t we? Nielsen/Vizu.