| | | Anything Goes Marketing | |  Display | 20 articles |
| Page 1 of 1 | Previous | Next | ANYTHING GOES MARKETING SEPTEMBER 13, 2009  Email Marketing Metrics You Should be Tracking know that you're thinking this is not easy to do and I agree with you but today’s marketing automation systems track all of the “ digital body language ” associated to a customer or prospect and display this data in ROI reports. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. We’ll come back to this story – let’s focus back on email marketing. | ANYTHING GOES MARKETING MARCH 8, 2009  Social Media Success Stories Now, when I update my travel plans to Tripit, it will display my travel plans to all of my LinkedIn followers. I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this? With real stories! In a few short months, the group has 32 members without having done any advertising. | | | | | |
| ANYTHING GOES MARKETING AUGUST 3, 2009 Tips on Using Twitter to Boost Your Marketing Efforts You could probably create an RSS feed from this URL as well and then display this content in real time. Are you already tired of Twitter? Do you think it’s just a fad? Well think again because the popularity of Twitter is growing at an alarming rate. m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. As you read these, you need to think about your end goals. Many of these may not be worth it to you and your company but they’re good to keep in mind. This is not a post on the basics of Twitter. | ANYTHING GOES MARKETING APRIL 29, 2006 Video Blogs - What the ()#%? They use flash which is great at displaying video as it loads pretty quickly. Just when I start to get a handle on the whole blog thing, they come up with video blogs. never knwe they existsed. That means I must keep reading! It's interesting though as blogs are supposed to be more for the common person and the whol video things is a bit to "adsy" for me. However, video is becoming more and more prevelant on the net. Here;s an article from MarketingProfs on how " Five-Second Video Ads Just Right for Online ". Another article about " Clickable Video " on ClickZ. Chad H. | ANYTHING GOES MARKETING APRIL 30, 2006 "Email 2.0": Email Marketing is thriving That means your Web banners, POP displays, print ads, TV and radio commercials, and direct mail campaigns to rented lists should be "promotional" in tone. Anne Holand from marketing reports that email marketing is thriving and she has dubbed this "Email 2.0". Turns out brides visiting the photographer booking site were far more likely to complete and submit an email form when they were asked for the date of their wedding "to check availability". It doesn't do anything," admitted Kreitzer. Good to know! In the meantime, typeface font sizes are up -- often to 12 points for body copy. | ANYTHING GOES MARKETING SEPTEMBER 24, 2006 Warning to Businesses: Blogs are a Means to Self-Promotion My five year old niece proudly displayed to her whole family the new gap in her mouth where her baby tooth used to be. Beware - blogs can be used to tell the entire world about what your company has recently accomplished or how you screwed up but made it right. was visiting my family this weekend in New York and it hit me. She had just lost her tooth and she wanted to be sure everyone was aware of this momentous occasion. Everyone in the room applauded her upon reaching this milestone in her life. As adults, we also crave attention. Blogging allows for this. Chad H. | | | | | | | |
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ANYTHING GOES MARKETING | THURSDAY, SEPTEMBER 28, 2006 Online Marketing is Being Dominated by Search Marketing. What is Your Strategy?
Search is followed by display ads, which account for 30% of total revenues, classified advertising (20%), referrals/lead generation (8%) and e-mail (2%). It's pretty crazy how popular internet advertising is and how much it continues to grow. According to a recent study internet ad revenue is up 37% over the first half of last year. See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. What does this all mean? What can you do? MORE >> -
ANYTHING GOES MARKETING | SUNDAY, OCTOBER 15, 2006  Writing a White Paper? Read The Following Book
Some of the specific items that I liked were: Great tips such as interviewing subject matter experts for your white paper as well as some excellent marketing ideas such as strategies in displaying your white papers on your website. Perhaps you're looking to position your business as the industry expert or convince C-level executives that you understand their business issues and can provide solutions they need. Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. The next question is - How do I create a white paper? Chad H. MORE >> -
ANYTHING GOES MARKETING | TUESDAY, JANUARY 16, 2007  Drive Web Traffic or Drive Loyalty?
Mini USA has just come up with a brilliant campaign in which custom messages on billboards are displayed to Mini owners as they drive by. You can even display quotes and facts and figures about the company. Yes, it's been a while but it's taken some time for my wife and I to settle into our new place. I'm still getting used to the commute (a bus, a subway and a frickin' streetcar - you have to love Toronto transit). I'm looking out my window at the Best Buy across the street which is also a distraction. digress. blog is like a company in many ways. This is just plain stupid. MORE >> -
ANYTHING GOES MARKETING | MONDAY, FEBRUARY 12, 2007 Old Spice, New Marketing Strategy
It's not like a normal site that just displays information. While Old Spice is still trying to make itself look like the cool, "in" brand to appeal to a younger demographic, it's recently launched a new campaign that embraces that old, stuffy, "that's the type of stuff that my dad used in the dark ages" feeling that we all know. How are they doing it? The Old Spice Experience Old Spice has created a few sites to take note of. The first site is a microsite called Experience Old Spice (a nice play on words). What do you see when you first get there? Thanks Professor Stewart. like it! MORE >> -
ANYTHING GOES MARKETING | TUESDAY, FEBRUARY 27, 2007 Email Tip - How to Improve Open Rates
How the hell do I add something at the top of the email that will display in the AutoPreview but not in the actual message. AutoPreview is not the only place that this text is displayed. To add a message that will only appear in the AutoPreview but not when the email is viewed, add in code to your email that will display a tiny blank image. If you send out email regularly, getting a few extra opens is always a good thing. Marketing Sherpa left out a few key items: a. don't need any more junk stinking up my inbox. Google's Gmail also does something similar. Chad H. MORE >>
- How do you allow prospects to get closer to your product? ANYTHING GOES MARKETING | SATURDAY, MARCH 24, 2007
- How to Improve Your Email Newsletter ANYTHING GOES MARKETING | SATURDAY, MAY 26, 2007
- How to Adjust Your Landing Pages For Search ANYTHING GOES MARKETING | FRIDAY, JULY 20, 2007
- Who will be the Next President? Mr. or Mrs. Widget ANYTHING GOES MARKETING | SUNDAY, SEPTEMBER 16, 2007
- Email Personalization Tip: Improve Response Rates ANYTHING GOES MARKETING | SUNDAY, NOVEMBER 11, 2007
- Preventing incorrect email addresses ANYTHING GOES MARKETING | WEDNESDAY, MAY 7, 2008
- How to Prevent List Attrition yet Drive Event Attendance ANYTHING GOES MARKETING | MONDAY, DECEMBER 15, 2008
- Email Autoresponders 2.0 in B2B Marketing ANYTHING GOES MARKETING | SATURDAY, FEBRUARY 21, 2009
- Top Automated Marketing Personalization Tactics ANYTHING GOES MARKETING | MONDAY, JUNE 29, 2009
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