Onalytica B2B

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Interview with Sam Hurley

Onalytica B2B

As customers, we’re constantly seeking confirmation of trust — and what better way to display authenticity to customers than by producing and distributing meaningful content as the CEO, Head of Customer Service, or any other positions that drive a brand?

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Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

A couple of noteworthy examples include RunKeeper, for tracking your runs and motivating you to keep fit, and Dexcom , which displays real-time blood glucose readings sent from their wearable tech medical device for diabetics.

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Interview with Sujan Patel

Onalytica B2B

I was in marketing back when it was really simple – you only have a few channels to choose from like e-mail, PPC or maybe some display advertising. HOW DID YOU GET TO BECOME AN EXPERT IN GROWTH HACKING? I actually started in college getting some part-time work with small companies with very small budgets, doing up-work.

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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Viewers also view influencers’ content 7 times longer than digital display ads ; 2 minutes 8 seconds average vs 19.2 Influencer marketing is the fastest growing online customer-acquisition channel leading the way at 22%, with paid search quite a way behind with 14% and display advertising at 9%.