It's Budget Season - B2B Marketing Budget Trends for 2011
Everything Technology Marketing
OCTOBER 22, 2010
Within digital marketing, the largest share of the budget will go toward company websites (26.7%), followed by display ads (21.0%), email marketing (18.6%), search ads (13.6%), search engine optimization (7.6%), digital events (7.1%) and social networks (5.4%). This year, IDC says, tech companies will allocate 19.3% last year.
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