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  • DIGITAL VOICES  |  TUESDAY, JULY 24, 2012
    [Display] Responsive Design and Why it's Important for Business
    We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. In order to display this content in a user-friendly manner, Responsive Design was created. All companies wants to be up to date with interactive ways to display their product or services. link].
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Display] Your Social Media Problem is Merely a Symptom
    The Real Social Media Problem Today, thanks to social media, it is easier than ever for individuals and companies to put their problems on full display. Successes and failures spill over into social media. But they are rarely social media successes or failures. They are successes or failures reflected in social media.
  • SAZBEAN  |  THURSDAY, NOVEMBER 7, 2013
    [Display] Understanding How Conversions Differ on Devices
    Not only do we have to evaluate all the different options for social networks, ad display networks, and content creation, but Marketers should be increasingly aware of the types of device displaying their marketing efforts. The post Understanding How Conversions Differ on Devices appeared first on Sazbean. Marketing Mobile
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 19, 2012
    [Display] Social Media Does Not Influence B2B Buyers
    Since the majority of your social media activity will be public, and on display for all to see, a sales attitude poses a serious risk, turning off potential buyers. That was the headline on the first page article when BtoB Magazine landed in my inbox last week. According to new research from IDC, only 18.6% Don’t be that guy.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 12, 2013
    [Display] Does Call Tracking Negatively Impact Your Google Local Search Rankings?
    Call tracking works by displaying a different phone number on your web pages based on how each visitor found you (PPC ad, banner ad, keyword search, social media site, etc.). DNI works by automatically displaying a unique phone number on your site based on each visitor’s Google search. 'No, it doesn’t. It’s a win-win.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Display] How to Create Custom Tabs for Facebook Business Pages
    You'll need to provide a " Display Name ," which is what your app will be called. Step 4: Create the Content That Will Display Within the App's Tab. Create a page on your website (it's best to keep the page not visible in your navigation) that will display inside your Facebook page tab. Step 1: Login as a Facebook Developer.
  • DIGITAL B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [Display] LinkedIn Now Tracks You Across The Web [And Flaunts It]
    But is LinkedIn tracking you, just not linking it to a specific company page in order to display it, regardless? 'We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. Your Turn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Display] Art galleries come alive with new media innovations (video)
    I’m beginning to see examples of how new media is augmenting traditional art displays. I’m a bit conflicted about adding this “showmanship&# but I also recognize that combining these mediums can help display and explain art in exciting new ways, especially if your audience is digital-savvy to begin with.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 27, 2012
    [Display] How to Write Potent Headlines | Content for Biz
    If you are selling a remedy for bladder weakness, display BLADDER WEAKNESS in the headline. If you want mothers to read your advertisement, display MOTHERS is your headline.”. Lessons on writing headlines from legendary ad man David Ogilvy are relevant to writers of blogs, websites, articles and social media posts. Rule No. Rule No.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 14, 2014
    [Display] Does Your Website Have Performance Issues?
    Make sure your site displays well on mobile devices. Make sure yours displays on tablets as well as smartphones. 'Photo on Flickr by shock264, some rights reserved. Your website is often the first impression prospective customers have of your company and brand. How well your website works also affects search engine performance.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Display] Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]
    It turns out, getting an email to display properly in a recipient's email client isn't so cut and dry. HTML (HyperText Markup Language) email , on the other hand, uses formatting (often called rich-text formatting), making it possible to create email that does display those types of visual components mentioned above. HTML Version.
  • HUBSPOT  |  MONDAY, JULY 15, 2013
    [Display] How to Add Alt Text to Your Email Images [Quick Tip]
    When an image isn''t able to load in an email, website, or blog post, the "alternative text" (AKA alt text) is displayed. Step 6: Add the text you''d like to display as alt text, then click ''OK.''. 'Once you hit ''send'' on an email, its fate is in the hands of the email gods. or those graphical elements might not even show up at all.
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 1, 2013
    [Display] Yikes.Forrester Says 'Don't Dedicate a Paid Ad Budget for Facebook'
    Behind oft-mocked retargeting and display advertising. reliant upon Web 1.0-style display ads and simplistic targeting.". To quote: "Marketers tell us that Facebook ads generate less business value than display ads on other sites. You''r just buying display ads! To quote: "Facebook is failing marketers. Behind Twitter.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Display] Real-time Social Media Monitoring with Social Mention
    Results can be displayed by date or by source (which takes some time — seems to do another search) and filtered by time period. Sentiment, top keywords, top users, top hashtags, and sources are also displayed along the left side. I can see this being useful to display results around a topic instead of a brand. Conclusion.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 18, 2010
    [Display] Why Marketers Don't Measure: A Test to Find Out
    Come to think of it, this could also be a split test in paid search or display ads. Last week's post Why Marketers Don't Measure generated some interesting debate on whether the problem is lack of time or lack of knowledge. time) and the other offering "learn how to do a better job measuring your marketing results" (i.e., knowledge).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Display] 5 Ways B2B Can Learn from B2C Marketers
    You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site.  . When it comes to display, stars or numbered rankings, offer an immediate signal that others have bought, used and rated a particular product.
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Display] Remarketing Advertising Strategies with Google Analytics
    Here’s a summary of our display advertising services.  . Related Posts: Online Display Advertising, Targeting, and Capturing Leads NuSpark Search Performance Digital Display. Increase Conversions with New Remarketing Options. I’ve addressed retargeting before within an older post. Keyword Remarketing.  Medium.   Mobile.
  • SAZBEAN  |  FRIDAY, MARCH 30, 2012
    [Display] Learn about image monetization (part 2 of 3) in Future of Publishing
    People don’t click on display ads anymore… The way around this is to put ads within the content… Interactive, in-content image ads are very effective in producing revenue for publishers! Last week’s Future of Publishing episode was the first part of a series of episodes about image monetization.
  • PHOENIX RISING  |  SUNDAY, NOVEMBER 8, 2009
    [Display] Are We Civilized?
      I see at least one display of rudeness every day. Wall Street wasn't a great display of civilized honor and integrity. I have deep thoughts at gas stations. was filling Thelma (my truck) with diesel and a 5 gallon can with unleaded.   "Ladies shouldn't pump their own gas."  What a welcome surprise.
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 1, 2010
    [Display] The Fallacy of Control for B2B Marketers
    We want to have control over where our content is displayed. If they see an article or blog post displayed on a community portal they rely upon to provide valuable information, their willingness to pay attention will increase. See if any of these sound familiar: We don't want to send prospects to any page not on our website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2011
    [Display] Are Content Curators the power behind social media influence?
    I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization. . By Neicole Crepeau, Contributing {grow} Columnist. Are you overlooking some of the most powerful influencers on the social web? 
  • E-STORM  |  FRIDAY, MARCH 4, 2011
    [Display] Technologies are no longer the great disruptors; the consumer is.
    This year’s conference was divided into the hottest, buzzing sectors such as Mobile, Social, Video, Display and Direct marketing. DISPLAY: The Re-targeting re-volution: How has retargeting changed over the last year? The average conversion rate has been 6-10x greater than traditional display traffic. Privacy Policy
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 31, 2012
    [Display] 4 Ways B2B Marketers Can Benefit from Pinterest
    Marketing experts could use Pinterest to display favorite campaigns and designs. But, to comply with Pinterest’s etiquette criteria of not being self-promotional, you should not create boards that only display your designs. ” Pinterest is a social media site that allows members to create boards for images that they like.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Display] 12 B2B Marketing Predictions for 2012
    Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. I was recently informed that every marketing blogger must publish their predictions for the year ahead. Content Marketing 1. Mobile 10.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 6, 2013
    [Display] 5 Lessons to Keep your Global Website from Getting “Lost in Translation”
    When expanding into the global marketplace it is crucial to develop an understanding for each country’s requirements for displaying information and selling products. If you aren’t, trust me, somebody else will be right there to woo your customers. English version and using naming conventions to distinguish between languages.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Display] What LinkedIn’s Acquisition of Bizo Means For Marketing
    For example, right within the context of a campaign, modern marketers can orchestrate a Bizo display ad to reach B2B customers with specific behaviors and attributes. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” We believe it’s also a time to celebrate the importance of open marketing platforms.
  • THE POINT  |  WEDNESDAY, JUNE 20, 2012
    [Display] Top 10 Tips for Better Email Templates
    Plus they display more information at a glance (i.e. You’ll have less control over font display, but as HTML, your headline will always be visible, even with images turned off in Outlook. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, SEPTEMBER 7, 2010
    [Display] 5 things to do to get ready for coming communication shift
    5) Watch the Search Majors : As Google deepens its investment in display advertising , and Bing makes similar moves, their ability to target “discovered” conversations will continually increase. A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Display] Ideal Customer Persona – made with Social Data
    From the output I got great data on the places I should post display ads and sponsor events. Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. What if there was a way to build the ideal customer persona by using social data?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    [Display] Best Social Media Management Tools for Small Business Owners
    With Tweetdeck, you can manage multiple Twitter and Facebook accounts at once, monitor your feeds, and display search results continuously so you can respond quickly when anyone mentions your company, brand or product. By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money. Hootsuite / Seesmic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 9, 2011
    [Display] Five Hidden Secrets of Social Media Failure
    The problem rests in the fact that many companies will only believe results that can be displayed on an Excel spreadsheet.  2011 will be a year when many marketing professionals hit the social media re-set button.  The honeymoon is over. Show me the money. This theme of social media failure was recently addressed by PR Smart Guy Brian Solis.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Display] 10 SEO measurements every marketer should know
    It is displayed as a pie chart. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. to $5.00
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Display] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Display a feed of brand-related comments from a variety of social networks on your website? Display a feed of brand-related comments from a variety of social networks on your website. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails? Create animations? Flowtown.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 12, 2012
    [Display] Are You Making These Costly Holiday Mobile Mistakes?
    Make sure you are clearly displaying buttons and items within your mobile-friendly site and navigation bar that will lead customers to seasonal hot-ticket items, so you steal their attention before a competitor does. Careful attention should be paid to the location, design, display and wording of your error messages. won’t return.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 24, 2012
    [Display] Introducing “The Blog Tree: UK Edition” [Infographic]
    by Joe Chernov | Tweet this At Eloqua, two principles guide our content marketing efforts: “Content as a Service” (content should help people be more productive in their jobs or lives) and “Content as a Franchise” (each piece should contribute to a larger content “franchise,” a brand with its own attributes, voice, versions and even shelf-life).
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 20, 2011
    [Display] Content Marketing Hubs Deliver ROI
    Remember to create a comprehensive display of all the resources so that your Content Hub is useful, rich and worth returning to repeatedly. Last week I was part of the panel for the Marketing Superhero webinar hosted by OnPath where we discussed how to create demand generation strategies for 2012. chose to make my tip about Content Hubs.
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Display] Facebook Pages Offically Killing FBML In Favor of iFrames
    Better Tracking - Content within an iframe actually resides on your own site, but is displayed on your Facebook Page. Last week Facebook, made some big changes to its Pages platform. We covered the news and talked about its implications for businesses working to leverage Facebook as a marketing channel. Connect with HubSpot
  • MODERN B2B MARKETING  |  MONDAY, JULY 8, 2013
    [Display] 3 Steps to Optimize Your Email for Mobile
    Media queries allow you to control the layout and display of your email based on the mobile device that is being used to open it. mobile_content {display: block} !important.nonmobile_content important.nonmobile_content {display: none} !important. The inbox, whether mobile or desktop, will display the first HTML text it finds.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Display] 3 Ways To Differentiate Your Brand in Search Engine Results
    Make the HTML Title 70characters or less, as this is the limit Google displays in search results. The following is a list of rich snippets (microdata) which Google allows to be displayed in search results along with your organic result. Optimizing Existing HTML Title Tags. Here are a few examples of Title Tags that could be improved.
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Display] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
    You are allotted 25 characters for the title, 35 characters for the display URL -- the URL that's displayed in the ad, not to be confused with the destination URL -- and 35 characters for each line of copy. Finally, there's the tricky matter of the display URL. There aren’t many guarantees in life, and even fewer in marketing.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 25, 2013
    [Display] 5 Signs Your Marketing Isn’t Integrated
    If your marketing automation doesn’t talk to your email which doesn’t talk to your display advertising which doesn’t talk to your site CMS, the only way you can deliver a consistent message and experience is if you treat everyone the same way. Integrated marketing is hard. Your Landing Pages Don’t Fit. Your Turn.
  • CHRIS KOCH  |  FRIDAY, MARCH 4, 2011
    [Display] What the slow death of B2B publishing means for marketers
    Advertisers have abandoned print display advertising that at least had some degree of targeting for online display ads that have no targeting at all. This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap.
  • DIGITAL VOICES  |  MONDAY, MAY 21, 2012
    [Display] Driving Social Engagement (Part 4) - Using Twitter effectively in your social media marketing
    Interesting Fact: Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons, according to a study by BrightEdge of some 4 million randomly sampled Twitter messages in August 2011. Is mobile an important part of your digital marketing strategy?
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Display] An Overview of Google Analytics Goals & Conversion Metrics
    Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Somewhat controversial, because you don’t know if the display ad was actually seen, or how it really contributed to a final conversion. What is a Goal.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 19, 2010
    [Display] SEO Basics: What Is a Title Tag and Why Is It Important?
    The title tag is displayed in two key places: Internet Browser – Title Tags display in the top bar of internet browsers. The title tag is an HTML title element critical to both SEO and user experience that is used to briefly and accurately describes the topic and theme of an online document. Search Result [.].
  • HUBSPOT  |  THURSDAY, FEBRUARY 3, 2011
    [Display] LinkedIn Skills Launches, Brings Real Knowledge Search to LinkedIn
    Your skills will now display in a new section of your profile. LinkedIn , which is in the early stages of becoming a public company , is clearly working on improving their platform. LinkedIn Skills launched today, allowing users to search for a specific skill across the LinkedIn platform. How to Add Skills To Your LinkedIn Profile.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 29, 2008
    [Display] Blogs and educating the eflective practitioner
    Other Terms Of Service Violation. ));" style="font-weight:700;"/> " style="display:none;" align="center">. Slideshare.net (beta). Browse. My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post to Twitter. lay worldâ?? glueâ??
  • DIGITAL VOICES  |  MONDAY, MAY 7, 2012
    [Display] Driving Social Engagement (Part 2) - How you can include LinkedIn with your social media marketing
    You can also choose what style button you'd like to display. You can also take this one step further and choose to display the number of visitors who have recommended a specific product on your website button as proof or a testimonial. Who is your audience and where do they live online? Maybe it's LinkedIn? Age: 81% are 35+.
  • DELICIOUS B2BMARKETING  |  FRIDAY, NOVEMBER 16, 2012
    [Display] 10 Things That Can Destroy an Email Marketing Program
    Media Planning Media Buying Publishing Display Advertising Video Mobile. You might think it is good personalization by displaying the consumers account number or her home address within the content. Display Advertising. Display Advertising. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. SES Events.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Display] Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer
    If you''re using an ID: <style type= "text/css" > #name-of-id { display: none; }. </style> If you''re using a class: <style type= "text/css" > name-of-class { display: none; }. Time over time, data has shown that removing the navigation and links from your landing pages will increase your conversion rates.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Display] 13 Best Practices for Improving Organic Search Rankings on Google
    It is the first line of hyperlinked text Google displays in their organic search results, and it is what appears in the top frame of most web browsers for that page and in tabs. Google displays your meta description beneath the page title in their organic results. Define a keyword list. Good content will win out. about. No black hat.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Display] 4 Ways Your Website Can Replace Focus Groups
    From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Websites, however, can now provide this level of data in real time. What do they like?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 11, 2011
    [Display] [X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics
    The online / offline connection was covered by MarketShare CEO Jon Vein, who presented studies that showed including the “indirect impact” of online display ads can dramatically improve their reported return on investment. Continuing my adventures in online ad measurement, I attended [X+1] ’s NexTargeting Summit last week.
  • SAZBEAN  |  FRIDAY, OCTOBER 15, 2010
    [Display] New Research Reveals Major Changes in Online Behavior
    The results are displayed in an easy-to-understand multimedia application which lets you investigate the findings visually. Earlier this week, the largest ever global research project into online activities and behavior was launched at Digital Life. A must see for every business! Special thanks to  Stacy Lukasavitz for pointing it out).
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Display] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    Marketo partnered with ColumnFive on an infographic to display the key findings in their Social Media Marketing Industry Report including; what social networks marketers will focus on in the future, the top benefits, the most used social media tools. The B2B marketing landscape continues to evolve. How Social Is B2B? How Social Is B2B?
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Display] Twitter Update Makes it Easier for Users to Discover Your Marketing Content
    Twitter then converts the links it finds into stories to display in the Discover tab. Before it displays the stories, Twitter does a final ranking of the stories based on how many people have tweeted about them and how important those people are in relation to the user. Well, here's one more for ya! New Discover Tab Design.
  • SYNECORE  |  TUESDAY, APRIL 9, 2013
    [Display] Great Responsive Web Design is a Matter of Process
    The linear display caused by this narrowness forces the designer to give priority and hierarchy to certain pieces of content that is much less apparent when a site is viewed on a wider screen. 'A successful web design is one that comes from a carefully planned approach. The web is inherently fluid. Adaptive Web = Adaptive Process. Few Tools.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Display] A Crystal Clear Explanation of How Social Media Influences SEO
    Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. It included an entirely new layout that closely integrates a searcher's social network into the results displayed for a given search term.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 1, 2011
    [Display] Small Budget – Big Impact
    You can also look at what sites your ideal customers go to online to better inform where you deploy your display ad budget and perhaps even what sites and events you sponsor. So let me ask you a question – if you could get more mileage out of your existing car – would you do it? Of course you would! Same dollars just more effective.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 5, 2010
    [Display] 2010 – Welcome to the Age of Customer Service
    In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Social media has forever changed the balance of nature in favor of the customer. Tweet This! Digg this!
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 16, 2013
    [Display] 4 Marketing Tech Trends To Watch in 2014
    The advantage will be marketing programs that span both channels, delivering personally targeted information via display advertising and simplifying personalized marketing on mobile platforms that don’t support conventional cookies. Customer Data Platforms mature. Digital advertising and customer marketing converge.
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Display] 6 Ways to Make Your Phone Ring
    This means that search results will be displayed on phones more often. Then when your ad is displayed the searcher can simply tap the number and connect directly to your business. 'Phone calls are the best leads businesses--especially local businesses--can get. Callers purchase more frequently more than any other lead source. Holy cow!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Display] 7 Essential Mobile Apps for Marketers
    Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. have 87 apps on my iPhone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Display] Six ways to turn Yelp into your most effective marketing channel
    Display “Love Us on Yelp!” Your brand is what people say about you when you’re not in the room. Jeff Bezos, Founder/CEO Amazon. Guest post by {grow} community member Kathi Kruse. How important is it for your to look your best to a potential customer?  Some want to put their heads in the sand and wait until the Internet “just blows over.”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Display] 10 Helpful Uses of RSS Feeds for Marketing
    Add a widget that pulls in feeds from specific topics to display on your blog or website. Take it one step further and add a widget the pulls in and displays a feed. By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). Does that spark a content idea?
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 27, 2014
    [Display] The New Influence of Points and Voting on reddit
    'On June 18, reddit announced a change to their traditional voting system and how it’s displayed. Before getting into these changes, what this means for redditors, and what this means for marketers and advertisers, we first need to understand how voting systems influence that very nature of social websites. Reddit
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Display] Big Data For Marketing: I Want My Real-Time Dashboard
    Now you need a tool to bring them together, normalize them across dimensions and display the insights you need to run your business. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. Second, we need the foresight to look at new technologies and tools to access it.
  • FOLLOW THE LEAD  |  THURSDAY, JULY 1, 2010
    [Display] Making order out of the chaos
    For example, web tools are available that combine your Outlook e-mail screen with relevant information, displaying a history of your contacts and their recent activity on the major social sites. Guest Blog | Miles Austin. to-b sales executives need to structure their approach to this new landscape, using myriad tools available online.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Display] Help Google Connect the Dots Between Your Social Profiles
    By making these simple changes, you help Google connect the dots of your online profile — which helps ensure that the same information is displayed in the search results. still cannot get Google to display the correct address for my business, despite correcting it across all profiles and on my Google Local page. LinkedIn.
  • INBLURBS  |  MONDAY, MARCH 26, 2012
    [Display] How to Decrease Ad Spending, Increase Lead Count and Conversion
    Advertising industry research firm Advertiser Perceptions found out that: More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months. Marketers Accelerate Social Display Ad Spending. Information which is remarkable and share worthy.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 9, 2010
    [Display] 9 Awesome Search Engines That Aren’t Named Google
    ClipBlast solves this problem by searching videos across video sharing sites, including YouTube, and then displaying them as thumbnails on the search results page. These search engines focus on finding and displaying one specific type of content or subject. Searching is one of the core utilities of the internet. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Display] Google+ Status Updates Now Appearing in Organic Search Results
    For example, upon searching ' Marketing Grader ,' a status update from HubSpot CTO Dharmesh Shah's personal Google+ page is displayed as a result. Answer : "Well, it's Google, so you can bet they'll be integrating these brand pages into organic search results.". Now you can literally stop betting on it! Pretty nifty, huh?
  • SAZBEAN  |  THURSDAY, DECEMBER 12, 2013
    [Display] Using Labels to Track Ad Testing in Google AdWords
    For example, Ad Title, Ad Content, and Ad Display URL are most typically tied to improving CTR. 'A female Bloodhound. Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2012
    [Display] PPC Optimization: Conversion is Only Half the Battle
    In one campaign, we targeted Google’s Search and Display networks over the course of a month. Based on Google’s conversion reports, the Display Network seemed a pretty attractive option (all numbers are for example purposes only): Network. Display. Display. Doubling down on Display made sense. Display.
  • ENGAGE  |  WEDNESDAY, APRIL 6, 2011
    [Display] 101 Online Video Stats to Make Your Eyes Glaze Over
    population: Google Display Network at 46.7%, Tremor Media at 46.3% 94 of AdAge’s Top 100 advertisers run ad campaigns on YouTube and the Google Display Network. The amount of advertisers using display ads on YouTube increased 10 fold in the last year. But, don’t worry, you wouldn’t be the only one. of the U.S. billion.
  • NUSPARK  |  THURSDAY, MAY 3, 2012
    [Display] An Overview of the Google Adwords Recent Changes & New Features
    After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. The Good: Ads that perform better should be displaying more frequently anyway. Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook.  link].
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 31, 2013
    [Display] MMA Modernizes Marketing Mix Models
    The main interface displays curves that represent the relationship between spending on each tactic and final sales. Results can be displayed on reports, which in turn can be assembled into custom dashboards. I’ve been spending a lot of time recently looking at marketing measurement systems.
  • WEBBIQUITY  |  FRIDAY, DECEMBER 28, 2012
    [Display] Be True to Your Business this Holiday Season
    Your customers are still going to get the indication that you are displaying a Christmas tree whether you say “Christmas” or not. If Christmas is a religious holiday for you, feel free to display a manger. If you are Jewish, don’t be afraid to display that or share that with your customers. Guest post by Megan Totka. Random
  • SYNECORE  |  MONDAY, FEBRUARY 17, 2014
    [Display] Enhancing the User Experience with Augmented Reality
    Advanced computer, networking, display, interaction, and graphics technologies allow us to create photorealistic 3D scenes; to view, hear, touch, and even smell the computer generated environment. Innovega-Next Gen Wearable Display. 'Today’s businesses and marketers are intensely focused on enhancing the digital user experience.
  • B2B IDEAS @ WORK  |  MONDAY, JULY 12, 2010
    [Display] Will Your B2B Brand Stand the Test of Time?
    Sprinkled in with the product displays were facts about advertising and merchandising over the years, many of which spoke to the importance of trademarking and the prevalence of imitators. Seeing these displays reminded me of how far we’ve come as marketers, and how far we’ll need to go to truly differentiate our brands.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Display] 20+ Cool Social Media and Web Tools
    powerful real-time social search engine that not only displays results for a specified term or phrase, but lets you filter results by source (e.g., Social Mention also lets you set up alerts (simiar to Google Alerts) and offers a widget that can be installed on a website or blog to display the real-time buzz about your specified topic.
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2011
    [Display] New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
    SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar).
  • DIGITAL VOICES  |  TUESDAY, JANUARY 28, 2014
    [Display] Should Everything Go Mobile?
    We considered a couple of different approaches for customer portal, but ultimately decided that a responsive approach, i.e., one that causes the layout to adjust based upon the resolution (width) of the display of the device being used to access it, was the way to go. This trend seems unlikely to change any time soon. mobile Mobile
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 11, 2011
    [Display] Marketo Spark Targets Small Business Marketing Automation
    think the more important reason is that Spark gives Marketo a way to speak to small businesses with the distinct language and evangelistic fervor displayed by small business specialists. Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. So the news here is price. That’s all fine and should work.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Display] 21 Internet Marketing Stats That Will Blow Your Mind
    Make sure that your email marketing message displays properly on mobile devices to maximize the results of your sends. Source: Display Search ) Internet connectivity is becoming standard for all devices. Sick of hearing the same "the internet is changing marketing" speeches? Just want to sound smart in board meetings? Take a gander!
  • VIEWPOINT  |  TUESDAY, NOVEMBER 12, 2013
    [Display] PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal
    Due to technical difficulties only Matt''s video will display during this interview.). 'Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. Here is the entirety of our discussion, and below are some highlights. The Quality of Leads is Abysmal. agree. Stay Tuned.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 12, 2014
    [Display] How to Get Away Without Leaving Your Demand Gen Behind
    From pre-designed and scheduled outbound campaigns and triggered engagements to sales-enabled nurture, content marketing, and display retargeting. 'by Jonathan Riemer | Tweet this Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Surely,  you have your own nightmare stories.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 18, 2013
    [Display] Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?
    It parallels the concept of your typical display ad. 'Tweet Just when you thought you had this whole deliverability thing down, another challenge rises to the surface. This time, it’s in the form of Gmail’s tabbed inbox. Social: social network updates. Promotions: deals, offers. Updates: bills, receipts. Well, not so fast.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JANUARY 3, 2012
    [Display] B2B and Mobile Marketing — Strategies from the “Trenches”
    If you don’t have an iPad or a tablet on which to test your site, go visit an Apple store and play around with one of the many devices on display. Tweet I spend a lot of time on my iPad now, and while I’m searching, reading and buying, I pay close attention to what works and what doesn’t. No one will mind.
  • DIGITAL VOICES  |  WEDNESDAY, MAY 16, 2012
    [Display] 5 Ways to Use Social Media to Redefine Customer Value Proposition
    Google leverages its social channel to display relevant products connected to search results to its customers. The past decade has brought about amazing changes in the way customers communicate, how they send and receive information, how they search, and how they purchase goods and services. Google+ is a common thread, not another channel.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 29, 2012
    [Display] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
    The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder.
  • SAZBEAN  |  SATURDAY, MARCH 2, 2013
    [Display] Top Internet strategy, marketing and technology links for the week of March 2, 2013
    Search Engine Watch) How to Generate Quality Traffic with Display Advertising  (Search Engine Watch). News & Notes
  • DELICIOUS B2BMARKETING  |  THURSDAY, JANUARY 3, 2013
    [Display] 19 Things We Can Learn From Numerous Heatmap Tests
    Use this side of your website to display your most important information – for example your Value Proposition. The first two examples show blogs that display full articles on their front page. Displaying the discounted price next to the original one will increase purchase satisfaction. Next, some findings: 1. Image source.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, FEBRUARY 24, 2014
    [Display] Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight
    'Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one of the largest data marketplaces. m also tempted to remind you that I predicted this convergence as an industry trend back in December. BlueKai, on the other hand, is all about the data.
  • SAZBEAN  |  THURSDAY, JANUARY 2, 2014
    [Display] Missteps to Avoid in Your E-Commerce Site Design
    Beakrstudios recommends displaying payment icons you use, including PayPal and VeriSign. Don’t Display “SOLD OUT” or “OUT OF STOCK” for Unavailable Items This is just frustrating for shoppers. If you’re selling boots, display a museum-quality photo of boots, as Shopify illustrates. Be obvious.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 10, 2011
    [Display] How Can SEO Hurt Your B2B Business?
    Website frames were introduced in 1998 and were a way to display two or more webpages side-by-side in the same web browser. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. An Ineffective Website Can Alienate Customers.
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 14, 2012
    [Display] HubSpot Competitor Analysis Tool
    Beyond the change to the overall score, the tool contains several upgrades to the user interface: A new filter bar above the main graph now lets you decide which metric you want to sort by and display. HubSpot recently upgraded their popular Competitor Analysis tool. View Original Article
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 24, 2011
    [Display] Study Finds Majority of People Conduct Research Online
    There are other ways to get your business found online, such as through social media, email marketing, traditional display advertising, and more. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. searches. Bing is a distant second at 28%. And Yahoo?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Display] Do you wake-up with Facebook? (Most do!)
    This is just the tip of the iceberg of some of the amazing data Edison Research has collected and displayed in the new Social Habit report. Has Facebook replaced the morning newspaper and cup of coffee? Trends regarding clicking links, social sharing and other online habits. Where people are getting information about their favorite brands.
  • STORIES THAT SELL  |  TUESDAY, JUNE 22, 2010
    [Display] 86,552 Views of a Single Case Study
    That many eyeballs should be a clear case to companies that case studies and success stories shouldn’t just be online somewhere ; but they should be prominently displayed and easy to find. For those who doubt the draw of a customer case study online, here’s your proof. Include them with product information. Make them easy to find!
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