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  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [Display] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    Recommendations can appear on Web pages, mobile devices, display ads, or emails (where recommendations are updated by calls to the central server each time the email is opened). 'I’ve seen more interesting systems recently than I have time to review in depth. Here are some quick sketches of products you may want to explore in more detail.
  • DIGITAL VOICES  |  TUESDAY, JULY 24, 2012
    [Display] Responsive Design and Why it's Important for Business
    We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. In order to display this content in a user-friendly manner, Responsive Design was created. All companies wants to be up to date with interactive ways to display their product or services. link].
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 27, 2013
    [Display] Title Tags: How long should they be? Dispelling the 70 Character Myth
    It’s become common knowledge that Google displays as many characters as it can fit into “a block element that’s 512px wide and doesn’t exceed 1 line of text” for the title in the SERP. Now all of that being said, the whole “keeping it under 70 characters” is for what will be displayed in the SERP. And it is. Search Engine Marketing
  • CONVERSIONATION  |  THURSDAY, AUGUST 5, 2010
    [Display] How relevant is interactive and performance-based advertising in a social media world?
    When looking in detail at available statistics regarding interactive advertising (display advertising such as banners, seach engine advertising, ads in third-party newsletters) etc. one immediately. Click the title to read more
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Display] Your Social Media Problem is Merely a Symptom
    The Real Social Media Problem Today, thanks to social media, it is easier than ever for individuals and companies to put their problems on full display. Successes and failures spill over into social media. But they are rarely social media successes or failures. They are successes or failures reflected in social media.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 19, 2012
    [Display] Social Media Does Not Influence B2B Buyers
    Since the majority of your social media activity will be public, and on display for all to see, a sales attitude poses a serious risk, turning off potential buyers. That was the headline on the first page article when BtoB Magazine landed in my inbox last week. According to new research from IDC, only 18.6% Don’t be that guy.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Display] How to Create Custom Tabs for Facebook Business Pages
    You'll need to provide a " Display Name ," which is what your app will be called. Step 4: Create the Content That Will Display Within the App's Tab. Create a page on your website (it's best to keep the page not visible in your navigation) that will display inside your Facebook page tab. Step 1: Login as a Facebook Developer.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 27, 2012
    [Display] How to Write Potent Headlines | Content for Biz
    If you are selling a remedy for bladder weakness, display BLADDER WEAKNESS in the headline. If you want mothers to read your advertisement, display MOTHERS is your headline.”. Lessons on writing headlines from legendary ad man David Ogilvy are relevant to writers of blogs, websites, articles and social media posts. Rule No. Rule No.
  • SYNECORE  |  TUESDAY, JANUARY 15, 2013
    [Display] 10 Examples of Amazing Responsive Web Design
    The full-width site has a ton of navigation tabs, but on a mobile device, only the important tabs are displayed while the main navigation disappears into a friendly accordion menu. Responsive web design (RWD) is more than just a web design trend, it’s become a web design requirement. Here are 10 great example of RWD from across the web.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Display] The Ultimate Cheat Sheet for Creating Social Media Buttons
    Then grab the HTML code and place it on your website where you want the widget to display. While the Like button does automatically share content to the user's profile and get displayed in their friends' News Feeds, the button still doesn't enable users to add a comment or message to the content they're liking. Be confused no more!
  • SAZBEAN  |  THURSDAY, NOVEMBER 7, 2013
    [Display] Understanding How Conversions Differ on Devices
    Not only do we have to evaluate all the different options for social networks, ad display networks, and content creation, but Marketers should be increasingly aware of the types of device displaying their marketing efforts. The post Understanding How Conversions Differ on Devices appeared first on Sazbean. Marketing Mobile
  • THE POINT  |  WEDNESDAY, JUNE 20, 2012
    [Display] Top 10 Tips for Better Email Templates
    Plus they display more information at a glance (i.e. You’ll have less control over font display, but as HTML, your headline will always be visible, even with images turned off in Outlook. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Display] Real-time Social Media Monitoring with Social Mention
    Results can be displayed by date or by source (which takes some time — seems to do another search) and filtered by time period. Sentiment, top keywords, top users, top hashtags, and sources are also displayed along the left side. I can see this being useful to display results around a topic instead of a brand. Conclusion.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 18, 2010
    [Display] Why Marketers Don't Measure: A Test to Find Out
    Come to think of it, this could also be a split test in paid search or display ads. Last week's post Why Marketers Don't Measure generated some interesting debate on whether the problem is lack of time or lack of knowledge. time) and the other offering "learn how to do a better job measuring your marketing results" (i.e., knowledge).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Display] 5 Ways B2B Can Learn from B2C Marketers
    You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site.  . When it comes to display, stars or numbered rankings, offer an immediate signal that others have bought, used and rated a particular product.
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Display] Remarketing Advertising Strategies with Google Analytics
    Here’s a summary of our display advertising services.  . Related Posts: Online Display Advertising, Targeting, and Capturing Leads NuSpark Search Performance Digital Display. Increase Conversions with New Remarketing Options. I’ve addressed retargeting before within an older post. Keyword Remarketing.  Medium.   Mobile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Display] Resistance to Change and Surviving Content Shock
    The article went on to report that Kellogg responded to this crisis by firing the head of the cereal division (the second firing in a year) and by hiring 150 new sales people to work on better grocery store aisle displays. Are they really that confused by the display of boxes in the grocery aisle? Hang with me? An example. An example.
  • SAZBEAN  |  FRIDAY, MARCH 30, 2012
    [Display] Learn about image monetization (part 2 of 3) in Future of Publishing
    People don’t click on display ads anymore… The way around this is to put ads within the content… Interactive, in-content image ads are very effective in producing revenue for publishers! Last week’s Future of Publishing episode was the first part of a series of episodes about image monetization.
  • PHOENIX RISING  |  SUNDAY, NOVEMBER 8, 2009
    [Display] Are We Civilized?
      I see at least one display of rudeness every day. Wall Street wasn't a great display of civilized honor and integrity. I have deep thoughts at gas stations. was filling Thelma (my truck) with diesel and a 5 gallon can with unleaded.   "Ladies shouldn't pump their own gas."  What a welcome surprise.
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 1, 2010
    [Display] The Fallacy of Control for B2B Marketers
    We want to have control over where our content is displayed. If they see an article or blog post displayed on a community portal they rely upon to provide valuable information, their willingness to pay attention will increase. See if any of these sound familiar: We don't want to send prospects to any page not on our website.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 31, 2012
    [Display] 4 Ways B2B Marketers Can Benefit from Pinterest
    Marketing experts could use Pinterest to display favorite campaigns and designs. But, to comply with Pinterest’s etiquette criteria of not being self-promotional, you should not create boards that only display your designs. ” Pinterest is a social media site that allows members to create boards for images that they like.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 25, 2014
    [Display] 5 Ways to Maximize Google Webmaster Tools for Better SEO
    When someone does a specific and branded search (in our case below, VerticalResponse), Google displays groups of related results, typically popular pages, underneath the main search result. This is a rare opportunity, so take advantage of it by only displaying your best pages! Adjust Your Sitelinks. Monitor Your Most Linked Content.
  • DIGITAL B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [Display] LinkedIn Now Tracks You Across The Web [And Flaunts It]
    But is LinkedIn tracking you, just not linking it to a specific company page in order to display it, regardless? 'We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. Your Turn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Display] Art galleries come alive with new media innovations (video)
    I’m beginning to see examples of how new media is augmenting traditional art displays. I’m a bit conflicted about adding this “showmanship&# but I also recognize that combining these mediums can help display and explain art in exciting new ways, especially if your audience is digital-savvy to begin with.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 14, 2014
    [Display] Does Your Website Have Performance Issues?
    Make sure your site displays well on mobile devices. Make sure yours displays on tablets as well as smartphones. 'Photo on Flickr by shock264, some rights reserved. Your website is often the first impression prospective customers have of your company and brand. How well your website works also affects search engine performance.
  • E-STORM  |  FRIDAY, MARCH 4, 2011
    [Display] Technologies are no longer the great disruptors; the consumer is.
    This year’s conference was divided into the hottest, buzzing sectors such as Mobile, Social, Video, Display and Direct marketing. DISPLAY: The Re-targeting re-volution: How has retargeting changed over the last year? The average conversion rate has been 6-10x greater than traditional display traffic. Privacy Policy
  • DIGITAL BODY LANGUAGE  |  TUESDAY, SEPTEMBER 7, 2010
    [Display] 5 things to do to get ready for coming communication shift
    5) Watch the Search Majors : As Google deepens its investment in display advertising , and Bing makes similar moves, their ability to target “discovered” conversations will continually increase. A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Display] New Frontiers in Data Driven Marketing
    We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 12, 2013
    [Display] Does Call Tracking Negatively Impact Your Google Local Search Rankings?
    Call tracking works by displaying a different phone number on your web pages based on how each visitor found you (PPC ad, banner ad, keyword search, social media site, etc.). DNI works by automatically displaying a unique phone number on your site based on each visitor’s Google search. 'No, it doesn’t. It’s a win-win.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Display] Ideal Customer Persona – made with Social Data
    From the output I got great data on the places I should post display ads and sponsor events. Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. What if there was a way to build the ideal customer persona by using social data?
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Display] Replace Your Banner Ads With Baby Animals [Free Chrome Extension]
    We''ve created  BabyAnimalBlocker : a Chrome Extension that turns untargeted display ads into images of pets on every website you visit, like CNN, Mashable, or  The New York Times. From then on, instead of seeing most display ads, you''ll see only cute pictures of the baby animals of your choosing. 'You know what''s really annoying?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Display] What LinkedIn’s Acquisition of Bizo Means For Marketing
    For example, right within the context of a campaign, modern marketers can orchestrate a Bizo display ad to reach B2B customers with specific behaviors and attributes. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” We believe it’s also a time to celebrate the importance of open marketing platforms.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 19, 2010
    [Display] SEO Basics: What Is a Title Tag and Why Is It Important?
    The title tag is displayed in two key places: Internet Browser – Title Tags display in the top bar of internet browsers. The title tag is an HTML title element critical to both SEO and user experience that is used to briefly and accurately describes the topic and theme of an online document. Search Result [.].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 12, 2012
    [Display] Are You Making These Costly Holiday Mobile Mistakes?
    Make sure you are clearly displaying buttons and items within your mobile-friendly site and navigation bar that will lead customers to seasonal hot-ticket items, so you steal their attention before a competitor does. Careful attention should be paid to the location, design, display and wording of your error messages. won’t return.
  • BLOG MY CALLS  |  WEDNESDAY, JULY 17, 2013
    [Display] Top 4 Services to Integrate with LogMyCalls
    Call detail records, call marketing data and even call duration information displays within Google Analytics in near real-time. We believe that simply displaying analytics information isn''t enough. That''s why LogMyCalls is so passionate about displaying and automating the data Here are the top 4: 1) Google Analytics.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 25, 2013
    [Display] 5 Signs Your Marketing Isn’t Integrated
    If your marketing automation doesn’t talk to your email which doesn’t talk to your display advertising which doesn’t talk to your site CMS, the only way you can deliver a consistent message and experience is if you treat everyone the same way. Integrated marketing is hard. Your Landing Pages Don’t Fit. Your Turn.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 6, 2013
    [Display] 5 Lessons to Keep your Global Website from Getting “Lost in Translation”
    When expanding into the global marketplace it is crucial to develop an understanding for each country’s requirements for displaying information and selling products. If you aren’t, trust me, somebody else will be right there to woo your customers. English version and using naming conventions to distinguish between languages.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Display] Data Privacy and Personal IDentity Management (PIDM)
    Just a quick look at the ads displayed on Facebook and in Gmail makes it pretty clear that marketers know a great deal about you, but the more amazing part is when ads start to follow you around the web.  It’s becoming more and more apparent to consumers when their behavior and personal information is being used. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 24, 2012
    [Display] Introducing “The Blog Tree: UK Edition” [Infographic]
    by Joe Chernov | Tweet this At Eloqua, two principles guide our content marketing efforts: “Content as a Service” (content should help people be more productive in their jobs or lives) and “Content as a Franchise” (each piece should contribute to a larger content “franchise,” a brand with its own attributes, voice, versions and even shelf-life).
  • CHRIS KOCH  |  FRIDAY, MARCH 4, 2011
    [Display] What the slow death of B2B publishing means for marketers
    Advertisers have abandoned print display advertising that at least had some degree of targeting for online display ads that have no targeting at all. This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap.
  • DIGITAL VOICES  |  MONDAY, MAY 21, 2012
    [Display] Driving Social Engagement (Part 4) - Using Twitter effectively in your social media marketing
    Interesting Fact: Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons, according to a study by BrightEdge of some 4 million randomly sampled Twitter messages in August 2011. Is mobile an important part of your digital marketing strategy?
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Display] An Overview of Google Analytics Goals & Conversion Metrics
    Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Somewhat controversial, because you don’t know if the display ad was actually seen, or how it really contributed to a final conversion. What is a Goal.
  • DIGITAL VOICES  |  MONDAY, MAY 7, 2012
    [Display] Driving Social Engagement (Part 2) - How you can include LinkedIn with your social media marketing
    You can also choose what style button you'd like to display. You can also take this one step further and choose to display the number of visitors who have recommended a specific product on your website button as proof or a testimonial. Who is your audience and where do they live online? Maybe it's LinkedIn? Age: 81% are 35+.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Display] 4 Ways Your Website Can Replace Focus Groups
    From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Websites, however, can now provide this level of data in real time. What do they like?
  • MODERN B2B MARKETING  |  MONDAY, JULY 8, 2013
    [Display] 3 Steps to Optimize Your Email for Mobile
    Media queries allow you to control the layout and display of your email based on the mobile device that is being used to open it. mobile_content {display: block} !important.nonmobile_content important.nonmobile_content {display: none} !important. The inbox, whether mobile or desktop, will display the first HTML text it finds.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, APRIL 11, 2011
    [Display] [X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics
    The online / offline connection was covered by MarketShare CEO Jon Vein, who presented studies that showed including the “indirect impact” of online display ads can dramatically improve their reported return on investment. Continuing my adventures in online ad measurement, I attended [X+1] ’s NexTargeting Summit last week.
  • SAZBEAN  |  FRIDAY, OCTOBER 15, 2010
    [Display] New Research Reveals Major Changes in Online Behavior
    The results are displayed in an easy-to-understand multimedia application which lets you investigate the findings visually. Earlier this week, the largest ever global research project into online activities and behavior was launched at Digital Life. A must see for every business! Special thanks to  Stacy Lukasavitz for pointing it out).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 1, 2011
    [Display] Small Budget – Big Impact
    You can also look at what sites your ideal customers go to online to better inform where you deploy your display ad budget and perhaps even what sites and events you sponsor. So let me ask you a question – if you could get more mileage out of your existing car – would you do it? Of course you would! Same dollars just more effective.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 5, 2010
    [Display] 2010 – Welcome to the Age of Customer Service
    In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Social media has forever changed the balance of nature in favor of the customer. Tweet This! Digg this!
  • PWB MARKETING BLOG  |  FRIDAY, JUNE 24, 2011
    [Display] Study Finds Majority of People Conduct Research Online
    There are other ways to get your business found online, such as through social media, email marketing, traditional display advertising, and more. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. searches. Bing is a distant second at 28%. And Yahoo?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Display] 7 Essential Mobile Apps for Marketers
    Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. have 87 apps on my iPhone.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Display] Help Google Connect the Dots Between Your Social Profiles
    By making these simple changes, you help Google connect the dots of your online profile — which helps ensure that the same information is displayed in the search results. still cannot get Google to display the correct address for my business, despite correcting it across all profiles and on my Google Local page. LinkedIn.
  • FOLLOW THE LEAD  |  THURSDAY, JULY 1, 2010
    [Display] Making order out of the chaos
    For example, web tools are available that combine your Outlook e-mail screen with relevant information, displaying a history of your contacts and their recent activity on the major social sites. Guest Blog | Miles Austin. to-b sales executives need to structure their approach to this new landscape, using myriad tools available online.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Display] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Gallery cards that display images. For example, if you want to show off a few different photos of a brand new product on Twitter, you can use the gallery card to display shots from several angles. 'Guest post by Logan Strain. But all accounts reach a level of stagnation if you use the same tactics over and over again. App cards.
  • INBLURBS  |  MONDAY, MARCH 26, 2012
    [Display] How to Decrease Ad Spending, Increase Lead Count and Conversion
    Advertising industry research firm Advertiser Perceptions found out that: More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months. Marketers Accelerate Social Display Ad Spending. Information which is remarkable and share worthy.
  • NUSPARK  |  THURSDAY, MAY 3, 2012
    [Display] An Overview of the Google Adwords Recent Changes & New Features
    After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. The Good: Ads that perform better should be displaying more frequently anyway. Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook.  link].
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Display] 3 Ways To Differentiate Your Brand in Search Engine Results
    Make the HTML Title 70characters or less, as this is the limit Google displays in search results. The following is a list of rich snippets (microdata) which Google allows to be displayed in search results along with your organic result. Optimizing Existing HTML Title Tags. Here are a few examples of Title Tags that could be improved.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 31, 2013
    [Display] MMA Modernizes Marketing Mix Models
    The main interface displays curves that represent the relationship between spending on each tactic and final sales. Results can be displayed on reports, which in turn can be assembled into custom dashboards. I’ve been spending a lot of time recently looking at marketing measurement systems.
  • B2B IDEAS @ WORK  |  MONDAY, JULY 12, 2010
    [Display] Will Your B2B Brand Stand the Test of Time?
    Sprinkled in with the product displays were facts about advertising and merchandising over the years, many of which spoke to the importance of trademarking and the prevalence of imitators. Seeing these displays reminded me of how far we’ve come as marketers, and how far we’ll need to go to truly differentiate our brands.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Display] 12 Noteworthy Examples of B2B Companies on Instagram
    The company displays their involvement in the community by volunteering at charity events and their corporate responsibility with pictures of employees encouraging others to recycle. She built the profile from the ground up and aims to display several unique aspects of life at KoMarketing. It embodies a unique element: storytelling.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Display] 13 Best Practices for Improving Organic Search Rankings on Google
    It is the first line of hyperlinked text Google displays in their organic search results, and it is what appears in the top frame of most web browsers for that page and in tabs. Google displays your meta description beneath the page title in their organic results. Define a keyword list. Good content will win out. about. No black hat.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Display] 5 Things To Look At When Optimizing Your Post For SEO (GIFS)
    The title tag is displayed on the top bar of Internet browsers so users know what page they are on, but most importantly, it displays as the title of your page in the search-engine results. In order for your title to display properly in the SERPs, you will want to keep it between 50-60 characters. Title Tag. Meta Description.  .
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Display] What Yahoo’s BrightRoll and Gemini Mean for Programmatic Advertising and Call Tracking
    According to eMarketer, 44% of programmatic display ad spend will be for campaigns targeting mobile devices, signaling to marketers and advertisers that Yahoo’s moves are strategic. With automated bidding and placements, marketers need to know whether their programmatic ad solution is actually generating a positive display advertising ROI.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 10, 2011
    [Display] How Can SEO Hurt Your B2B Business?
    Website frames were introduced in 1998 and were a way to display two or more webpages side-by-side in the same web browser. Your site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. An Ineffective Website Can Alienate Customers.
  • PAUL GILLIN  |  THURSDAY, MAY 31, 2012
    [Display] New Video Series Shows How Mobile Marketing Can Work for B2B
    Thought-leadership material that companies are already producing should be optimized for display on tablets and smart phones because business travelers often have downtime in transit to catch up on reading. CK has some great examples in this video series, which now includes six segments, each six to nine minutes in length.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Display] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    Marketo partnered with ColumnFive on an infographic to display the key findings in their Social Media Marketing Industry Report including; what social networks marketers will focus on in the future, the top benefits, the most used social media tools. The B2B marketing landscape continues to evolve. How Social Is B2B? How Social Is B2B?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 16, 2013
    [Display] 4 Marketing Tech Trends To Watch in 2014
    The advantage will be marketing programs that span both channels, delivering personally targeted information via display advertising and simplifying personalized marketing on mobile platforms that don’t support conventional cookies. Customer Data Platforms mature. Digital advertising and customer marketing converge.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 11, 2011
    [Display] Marketo Spark Targets Small Business Marketing Automation
    think the more important reason is that Spark gives Marketo a way to speak to small businesses with the distinct language and evangelistic fervor displayed by small business specialists. Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. So the news here is price. That’s all fine and should work.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 27, 2014
    [Display] The New Influence of Points and Voting on reddit
    'On June 18, reddit announced a change to their traditional voting system and how it’s displayed. Before getting into these changes, what this means for redditors, and what this means for marketers and advertisers, we first need to understand how voting systems influence that very nature of social websites. Reddit
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JANUARY 3, 2012
    [Display] B2B and Mobile Marketing — Strategies from the “Trenches”
    If you don’t have an iPad or a tablet on which to test your site, go visit an Apple store and play around with one of the many devices on display. Tweet I spend a lot of time on my iPad now, and while I’m searching, reading and buying, I pay close attention to what works and what doesn’t. No one will mind.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Display] Experiential Learning
    To reference this page copy and paste the text below: (Note that if you are using Internet Explorer, and it is doing its "nanny" thing, the full reference will not display. Site map. About. References. Authority and learning ]. Deep and Surface learning ]. Cognitive Dissonance and learning ]. Experiential Learning]. Imitation ]. Memory ].
  • DIGITAL VOICES  |  WEDNESDAY, MAY 16, 2012
    [Display] 5 Ways to Use Social Media to Redefine Customer Value Proposition
    Google leverages its social channel to display relevant products connected to search results to its customers. The past decade has brought about amazing changes in the way customers communicate, how they send and receive information, how they search, and how they purchase goods and services. Google+ is a common thread, not another channel.
  • SAZBEAN  |  SATURDAY, MARCH 2, 2013
    [Display] Top Internet strategy, marketing and technology links for the week of March 2, 2013
    Search Engine Watch) How to Generate Quality Traffic with Display Advertising  (Search Engine Watch). News & Notes
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 12, 2014
    [Display] How to Get Away Without Leaving Your Demand Gen Behind
    From pre-designed and scheduled outbound campaigns and triggered engagements to sales-enabled nurture, content marketing, and display retargeting. 'by Jonathan Riemer | Tweet this Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Surely,  you have your own nightmare stories.
  • PWB MARKETING BLOG  |  TUESDAY, JULY 5, 2011
    [Display] Attention Businesses: Study Finds Majority of People Conduct Research Online
    There are other ways to get your business found online, such as through social media, email marketing, traditional display advertising, and more. Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. searches. Bing is a distant second at 28%. And Yahoo?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2012
    [Display] PPC Optimization: Conversion is Only Half the Battle
    In one campaign, we targeted Google’s Search and Display networks over the course of a month. Based on Google’s conversion reports, the Display Network seemed a pretty attractive option (all numbers are for example purposes only): Network. Display. Display. Doubling down on Display made sense. Display.
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 14, 2012
    [Display] HubSpot Competitor Analysis Tool
    Beyond the change to the overall score, the tool contains several upgrades to the user interface: A new filter bar above the main graph now lets you decide which metric you want to sort by and display. HubSpot recently upgraded their popular Competitor Analysis tool. View Original Article
  • SAZBEAN  |  THURSDAY, DECEMBER 12, 2013
    [Display] Using Labels to Track Ad Testing in Google AdWords
    For example, Ad Title, Ad Content, and Ad Display URL are most typically tied to improving CTR. 'A female Bloodhound. Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems.
  • WEBBIQUITY  |  FRIDAY, DECEMBER 28, 2012
    [Display] Be True to Your Business this Holiday Season
    Your customers are still going to get the indication that you are displaying a Christmas tree whether you say “Christmas” or not. If Christmas is a religious holiday for you, feel free to display a manger. If you are Jewish, don’t be afraid to display that or share that with your customers. Guest post by Megan Totka. Random
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Display] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Recommend and display content that drives the next step in the buying process. Prominently display hotline, chat, and contact us forms. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Earn The Right To Be Heard.
  • STORIES THAT SELL  |  TUESDAY, JUNE 22, 2010
    [Display] 86,552 Views of a Single Case Study
    That many eyeballs should be a clear case to companies that case studies and success stories shouldn’t just be online somewhere ; but they should be prominently displayed and easy to find. For those who doubt the draw of a customer case study online, here’s your proof. Include them with product information. Make them easy to find!
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Display] Key B2B Demand Generation Strategies for 2015
    complementary, and related, technology is programmatic display advertising. Historically, we haven’t done a lot of pure display advertising (outside of SEM and retargeting) for our B2B clients because it’s been tough to make the CPL numbers pencil out. AN) Hello, Howard. HS) Content is everything these days. Or both?
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Display] 20+ Cool Social Media and Web Tools
    powerful real-time social search engine that not only displays results for a specified term or phrase, but lets you filter results by source (e.g., Social Mention also lets you set up alerts (simiar to Google Alerts) and offers a widget that can be installed on a website or blog to display the real-time buzz about your specified topic.
  • SYNECORE  |  MONDAY, FEBRUARY 17, 2014
    [Display] Enhancing the User Experience with Augmented Reality
    Advanced computer, networking, display, interaction, and graphics technologies allow us to create photorealistic 3D scenes; to view, hear, touch, and even smell the computer generated environment. Innovega-Next Gen Wearable Display. 'Today’s businesses and marketers are intensely focused on enhancing the digital user experience.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Display] 83 Exceptional Social Media and Marketing Statistics for 2014
    Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). 8% of Internet users account for 85% of online display ad clicks. No, not that.) B2B Marketing ).
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2011
    [Display] New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
    SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar).
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 12, 2013
    [Display] Introducing – Show Metrics on Marketing Made Simple TV!
    We see that 113 people displayed the show on their computer, and 31 clicked the play button. 'Buffer As you may know, Marketing Made Simple TV is a broadly syndicated show that reaches a worldwide audience of over two million people each week. But we lacked show metrics. Sponsors wanted more. was wrong. let me show you.”
  • LOOPFUSE  |  TUESDAY, NOVEMBER 2, 2010
    [Display] How To Job Hunt Like a Spy (Part 3)
    Not if someone’s using one to view a website full of Flash video or Flex content; the browsers on the Apple mobile devices don’t display Adobe Flash. Last week, we added Taking Your Website to the Next Level to the Sales & Marketing Best Practices exchange.  Your “brand” is your company’s identity (company name, logo, slogan, etc.)
  • INBLURBS  |  FRIDAY, NOVEMBER 26, 2010
    [Display] Monitor your social media in less than 10 minutes a day
    This can be done by adding these dashboards on your sites and blogs at different columns that displays these dashboards perfectly. Social networking is very essential for today’s online business world. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics. Bit.ly.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 7, 2010
    [Display] LinkedIn Search Optimization (LSO) Critical for B2B Marketers
    Their headline should also be changed manually to display their expertise not their last job (which is the default). Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. Tweet This!
  • DIGITAL VOICES  |  TUESDAY, JANUARY 28, 2014
    [Display] Should Everything Go Mobile?
    We considered a couple of different approaches for customer portal, but ultimately decided that a responsive approach, i.e., one that causes the layout to adjust based upon the resolution (width) of the display of the device being used to access it, was the way to go. This trend seems unlikely to change any time soon. mobile Mobile
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 15, 2013
    [Display] Lead Generation: Content among the most difficult tactics, but also quite effective
    However, I can see that the way we displayed the chart, with mobile marketing almost looking like a little moon orbiting social media, one could easily deduce that we implied for mobile marketing to be seen as a subset of social media. Which of the following lead generation tactics does your organization currently use? Be the resource.
  • PUZZLE MARKETER  |  TUESDAY, MAY 7, 2013
    [Display] Tips for Fixing Email Template Code Problems Infographic
    Remove gaps between images with the style tags line-spacing=”0″ and style=”display:block;” Pick a common font that your subscriber will have installed on their computer. 'If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Display] F1 Racing and Data: The Developments, Challenges & Rewards
    Every time a new initiative around mobile, display, email, or reporting arises, you can “get an app for that.” 'Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. My quandary: How do I give an overview without leaning on racing puns? Pole position. Turbocharged. Green flag.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 24, 2011
    [Display] What's Your Website Content Really Saying?
    One of the things that gets forgotten during marketing content developed for website use is the impact of the presentation of the content within the "look and feel" of the web page it will be displayed on. The other is what's in it for the reader. just looked at a webpage that used the company's name 20 times on one page.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Display] 6Sense Finds B2B Prospects Using Web Site Activities
    6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. 6Sense can also display the information on screen to help guide sales conversations, although it doesn’t (yet) recommend specific talking points. and from a network of third-party Web sites.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 12, 2013
    [Display] PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal
    Due to technical difficulties only Matt''s video will display during this interview.). 'Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. Here is the entirety of our discussion, and below are some highlights. The Quality of Leads is Abysmal. agree. Stay Tuned.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 18, 2013
    [Display] Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?
    It parallels the concept of your typical display ad. 'Tweet Just when you thought you had this whole deliverability thing down, another challenge rises to the surface. This time, it’s in the form of Gmail’s tabbed inbox. Social: social network updates. Promotions: deals, offers. Updates: bills, receipts. Well, not so fast.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 5, 2012
    [Display] How B2B Marketers Are Scoring Big with Social Media [Infographic]
    Marketo partnered with ColumnFive and created an infographic to display the key findings in the report including; what social networks marketers will focus on in the future, the top benefits of social media marketing , the most used social media tools and more. Which of the survey results surprised you the most?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Display] Content Marketing Trends Taking Us into the Future
    Just as you create a resource center on your site to display your text-based content, you’ll want to start considering how you’re going to feature video just as prominently. 'Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. Content Marketing
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