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  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Display] New Frontiers in Data Driven Marketing
    We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Display] 3 Ways To Differentiate Your Brand in Search Engine Results
    Make the HTML Title 70characters or less, as this is the limit Google displays in search results. The following is a list of rich snippets (microdata) which Google allows to be displayed in search results along with your organic result. Optimizing Existing HTML Title Tags. Here are a few examples of Title Tags that could be improved.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Display] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Recommend and display content that drives the next step in the buying process. Prominently display hotline, chat, and contact us forms. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Earn The Right To Be Heard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Display] Art galleries come alive with new media innovations (video)
    I’m beginning to see examples of how new media is augmenting traditional art displays. I’m a bit conflicted about adding this “showmanship&# but I also recognize that combining these mediums can help display and explain art in exciting new ways, especially if your audience is digital-savvy to begin with.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Display] No!! LinkedIn Just Went Klout On Us!
    Once a profile has more than 500 connections, the number of connections are not even displayed. People will collect endorsements and in order to increase the number of endorsements (which are publicly displayed), the will also collect connections. But wait, there’s more! Is this really a good idea? Gamified LinkedIn?
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Display] Key B2B Demand Generation Strategies for 2015
    complementary, and related, technology is programmatic display advertising. Historically, we haven’t done a lot of pure display advertising (outside of SEM and retargeting) for our B2B clients because it’s been tough to make the CPL numbers pencil out. AN) Hello, Howard. HS) Content is everything these days. Or both?
  • E-STORM  |  FRIDAY, MARCH 4, 2011
    [Display] Technologies are no longer the great disruptors; the consumer is.
    This year’s conference was divided into the hottest, buzzing sectors such as Mobile, Social, Video, Display and Direct marketing. DISPLAY: The Re-targeting re-volution: How has retargeting changed over the last year? The average conversion rate has been 6-10x greater than traditional display traffic. Privacy Policy
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Display] Behind the Pumpkin Obsession: Data on Which Treats Americans Love & Hate [Infographic]
    Suddenly, seemingly out of nowhere, people are throwing around PSL acronyms, grocery stores boast elaborate, pumpkin-themed displays, and every popular food brand seems to jump on the pumpkin spice bandwagon. 'Pumpkin granola. Pumpkin ice cream. Pumpkin Spice Lattes. Pumpkin Spice bagels. Pumpkin Spice Oreos. Pumpkin Spice Blog Posts?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 12, 2014
    [Display] How to Get Away Without Leaving Your Demand Gen Behind
    From pre-designed and scheduled outbound campaigns and triggered engagements to sales-enabled nurture, content marketing, and display retargeting. 'by Jonathan Riemer | Tweet this Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Surely,  you have your own nightmare stories.
  • BLOG MY CALLS  |  WEDNESDAY, JULY 17, 2013
    [Display] Top 4 Services to Integrate with LogMyCalls
    Call detail records, call marketing data and even call duration information displays within Google Analytics in near real-time. We believe that simply displaying analytics information isn''t enough. That''s why LogMyCalls is so passionate about displaying and automating the data Here are the top 4: 1) Google Analytics.
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 20, 2011
    [Display] Social Sharing Buttons Offer Opportunity for Brands
    few key pieces of data: Almost half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons. of the largest 10,000 sites on the Web display some social links or buttons on their front pages, up from 52.8 percent in late July. Facebook plugins (e.g. percent of the top 10,000 sites.
  • INBLURBS  |  MONDAY, MARCH 26, 2012
    [Display] How to Decrease Ad Spending, Increase Lead Count and Conversion
    Advertising industry research firm Advertiser Perceptions found out that: More than half (59%) of US marketers and agencies planned to increase their social media display ad spending on sites like Facebook in the next 12 months. Marketers Accelerate Social Display Ad Spending. Information which is remarkable and share worthy.
  • HUBSPOT  |  MONDAY, JUNE 18, 2012
    [Display] A Simple Guide for Setting Up Your First Google AdWords Campaign
    Here are the most critical for your online campaigns: Default: Ads will appear on both Google Search Network and Google Display Network on all devices. Display Network Only: Ads will appear on websites in the Google Display Network, which include all of Google’s partnering websites -- like YouTube and Gmail. Right. Ready?
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Display] Your Facebook Company Page: How to Show Posts by Others
    Note that when you hover over it, it may display the word “Remove,” but click on it anyway, because first a drop down menu appears with other options – see the image above.) It forces page owners to manage posts and selectively allow posts to display on their page. This issue has not come up that much for my clients.
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Display] 5 Top Online Marketing Trends for the Rest of 2013
    What you may not have known is that most customers now access their email on these devices, which means that the existing email marketing methods you probably use will no longer work with these smaller devices, particularly because content that is designed to be displayed on a computer will not be viewable on a smartphone.
  • DIGITAL VOICES  |  TUESDAY, JULY 24, 2012
    [Display] Responsive Design and Why it's Important for Business
    We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. In order to display this content in a user-friendly manner, Responsive Design was created. All companies wants to be up to date with interactive ways to display their product or services. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 3, 2012
    [Display] 5 Essential tools to attract a relevant audience to your blog
    When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield.  Google also looks for a description which is not used for indexing but is displayed in search results.  By Ian Cleary, {grow} Contributing Columnist. But it does make sense!
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Display] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    Marketo partnered with ColumnFive on an infographic to display the key findings in their Social Media Marketing Industry Report including; what social networks marketers will focus on in the future, the top benefits, the most used social media tools. The B2B marketing landscape continues to evolve. How Social Is B2B? How Social Is B2B?
  • INBOUND MARKETING AUTOMATION BLOG  |  THURSDAY, NOVEMBER 10, 2011
    [Display] Improving Inbound Marketing with Snippets
    Rich Snippets also allow you to control more precisely what the engines display under your url when its listed on a Search Engine Results Page. Rich Snippets help you to educate Search Engines as to what the words on your site mean. This post shows you how to add Rich Snippets to your pages. No related posts. Blog Posts
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Display] Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone
    While every Page has the same format for the posts in the right column, Facebook gives different businesses different sets of information to display in the left column and top navigation -- and the ability to change the placement of that information. What the New Design Looks Like. Below is an example of MIT Museum ''s Facebook Page.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 19, 2013
    [Display] 5 Things Marketers Can Learn from the WestJet Christmas Surprise
    WestJet, a Canadian low-cost carrier, set up displays at the Toronto and Hamilton International airports … Continue Reading 5 Things Marketers Can Learn from the WestJet Christmas Surprise by Debbie Miller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Display] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    The neat thing about BuzzSumo’s keyword search is that it displays users with top blogs for a specific phrase, along with who shared that post. Aside from real-time campaign measurement (seen in the image below), Keyhole’s value to content promotion comes with its display of influential users speaking about the search query.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 22, 2013
    [Display] Social Media ROI [Video]
    Display ads: 3.64 Display ads: $206.66. This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Awareness. Consideration.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 8, 2011
    [Display] Five FREE B2B Social Media White Papers
    5 Easy Ways to Apply Social Media Strategies to B2B Display Advertising” by Bizo. This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. And 41% of B2B companies are getting customers from Facebook. We hope you enjoy them.
  • CHRIS KOCH  |  FRIDAY, MARCH 4, 2011
    [Display] What the slow death of B2B publishing means for marketers
    Advertisers have abandoned print display advertising that at least had some degree of targeting for online display ads that have no targeting at all. This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap.
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Display] 26 Social Media Secrets Skittles Knows
    display ads across the web were socially-enabled, up from 8.2% 10X more people “engage” (like, share, comment, post, check-in) with a brand on Facebook than click through on an online display ad. Photo credit: Wikipedia. The Skittles website attracted 23,000 U.S. But does Skittles have something to teach the rest of us? Are
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Display] Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
    Photo posts with the URL in the caption don''t display that information. This is because photo posts with URLs were displayed much more prominently in the News Feed compared with link posts, which pulled in a thumbnail image that was much smaller than a photo image. Here''s what a link post looks like: Post by HubSpot. Social Media
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Display] Your Social Media Problem is Merely a Symptom
    The Real Social Media Problem Today, thanks to social media, it is easier than ever for individuals and companies to put their problems on full display. Successes and failures spill over into social media. But they are rarely social media successes or failures. They are successes or failures reflected in social media.
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 4, 2012
    [Display] How to Improve Google Adwords Quality Scores [Infographic]
    I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Display] 4 Ways Your Website Can Replace Focus Groups
    From this, a company could reproduce this experience in its stores—whether through its associates or with product displays placed near checkout. Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Websites, however, can now provide this level of data in real time. What do they like?
  • THE POINT  |  WEDNESDAY, JUNE 20, 2012
    [Display] Top 10 Tips for Better Email Templates
    Plus they display more information at a glance (i.e. You’ll have less control over font display, but as HTML, your headline will always be visible, even with images turned off in Outlook. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Display] Real-time Social Media Monitoring with Social Mention
    Results can be displayed by date or by source (which takes some time — seems to do another search) and filtered by time period. Sentiment, top keywords, top users, top hashtags, and sources are also displayed along the left side. I can see this being useful to display results around a topic instead of a brand. Conclusion.
  • LEAD VIEWS  |  TUESDAY, JULY 24, 2012
    [Display] Public Relations and its Use in Marketing Automation
    Content syndication (other sites that display press releases or report news) can generate more organic traffic. Public relations is perhaps the oldest form of marketing. As such, some digital marketers may view it as a world apart from their own and ignore it because it seems irrelevant. PR is a vital part of marketing automation. Does Sales.
  • BEYOND  |  FRIDAY, FEBRUARY 20, 2015
    [Display] LinkedIn LinkedOut: new B2B ad network launched
    'LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising
  • NUSPARK  |  THURSDAY, MAY 3, 2012
    [Display] An Overview of the Google Adwords Recent Changes & New Features
    After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. The Good: Ads that perform better should be displaying more frequently anyway. Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook.  link].
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Display] How to Create Custom Tabs for Facebook Business Pages
    You'll need to provide a " Display Name ," which is what your app will be called. Step 4: Create the Content That Will Display Within the App's Tab. Create a page on your website (it's best to keep the page not visible in your navigation) that will display inside your Facebook page tab. Step 1: Login as a Facebook Developer.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Display] How to Design Content Remarketing Campaigns That Actually Work
    What''s So Awesome About the Google Display Network? You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 2) What''s So Awesome About the Google Display Network (GDN)? Ad Fatigue in Remarketing vs. Display Ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 27, 2011
    [Display] LinkedIn Just Turned You Into a Butterfly
    At the end of the day, we have simply forgotten how to properly display information. hope this lesson in displaying data will help all of you realize that it’s time to return to a simpler life, when we could use statistics to lie about our companies in ways everyone could understand. We’re about to embarrass ourselves.&#.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 7, 2010
    [Display] Search Engine Marketing (SEM) Best Practices
    Time-of-day and days-of-week display—running a campaign 24/7 will require a higher budget than a business-hours-only campaign. Geographic display—a global campaign needs a higher budget than one limited to one or a few countries. Second, set the time and day criteria for your ad display. Higher goals require a larger budget.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 27, 2012
    [Display] How to Write Potent Headlines | Content for Biz
    If you are selling a remedy for bladder weakness, display BLADDER WEAKNESS in the headline. If you want mothers to read your advertisement, display MOTHERS is your headline.”. Lessons on writing headlines from legendary ad man David Ogilvy are relevant to writers of blogs, websites, articles and social media posts. Rule No. Rule No.
  • VOICE-BASED MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Display] What Yahoo’s BrightRoll and Gemini Mean for Programmatic Advertising and Call Tracking
    According to eMarketer, 44% of programmatic display ad spend will be for campaigns targeting mobile devices, signaling to marketers and advertisers that Yahoo’s moves are strategic. With automated bidding and placements, marketers need to know whether their programmatic ad solution is actually generating a positive display advertising ROI.
  • EMAGINE B2B BLOG  |  MONDAY, NOVEMBER 10, 2014
    [Display] 5 Things To Look At When Optimizing Your Post For SEO (GIFS)
    The title tag is displayed on the top bar of Internet browsers so users know what page they are on, but most importantly, it displays as the title of your page in the search-engine results. In order for your title to display properly in the SERPs, you will want to keep it between 50-60 characters. Title Tag. Meta Description.  .
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Display] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  I did my last one on online display in the fall.   Understand programmatic display advertising and retargeting.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Display] Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]
    Well, a new infographic from PostRocket will clear that right up, helping you understand exactly what factors contribute to how News Feed stories get filtered and displayed to a given user -- in a very easy-to-understand, non-mathy way. 'Aaah. the elusive EdgeRank algorithm. So powerful, yet so misunderstood. with Batman-themed examples.
  • SAZBEAN  |  FRIDAY, MARCH 30, 2012
    [Display] Learn about image monetization (part 2 of 3) in Future of Publishing
    People don’t click on display ads anymore… The way around this is to put ads within the content… Interactive, in-content image ads are very effective in producing revenue for publishers! Last week’s Future of Publishing episode was the first part of a series of episodes about image monetization.
  • SAZBEAN  |  THURSDAY, NOVEMBER 7, 2013
    [Display] Understanding How Conversions Differ on Devices
    Not only do we have to evaluate all the different options for social networks, ad display networks, and content creation, but Marketers should be increasingly aware of the types of device displaying their marketing efforts. The post Understanding How Conversions Differ on Devices appeared first on Sazbean. Marketing Mobile
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 15, 2013
    [Display] Lead Generation: Content among the most difficult tactics, but also quite effective
    However, I can see that the way we displayed the chart, with mobile marketing almost looking like a little moon orbiting social media, one could easily deduce that we implied for mobile marketing to be seen as a subset of social media. Which of the following lead generation tactics does your organization currently use? Be the resource.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Display] Conversion Rate How-To: Call Tracking and Google Analytics
    In this blog we’re going to discuss specifically how to display call data inside Google Analytics. Basically LogMyCalls allows Google Analytics to display phone calls as if they were web visits. DNI works by displaying a unique phone number for each visitor session, or referring URL. That’s no longer the case. Think about that!
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Display] Remarketing Advertising Strategies with Google Analytics
    Here’s a summary of our display advertising services.  . Related Posts: Online Display Advertising, Targeting, and Capturing Leads NuSpark Search Performance Digital Display. Increase Conversions with New Remarketing Options. I’ve addressed retargeting before within an older post. Keyword Remarketing.  Medium.   Mobile.
  • DIGITAL VOICES  |  MONDAY, MAY 7, 2012
    [Display] Driving Social Engagement (Part 2) - How you can include LinkedIn with your social media marketing
    You can also choose what style button you'd like to display. You can also take this one step further and choose to display the number of visitors who have recommended a specific product on your website button as proof or a testimonial. Who is your audience and where do they live online? Maybe it's LinkedIn? Age: 81% are 35+.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 14, 2015
    [Display] The first step in social media marketing is not social media
    How are they displaying and selling your product? How are they displaying and selling your product? 'I had an email from a young guy recently. He had just graduated from college and was lucky enough to land a marketing job with a multi-million-dollar B2B manufacturing company in the Midwest. HIM: What do you mean? ME: Well perhaps.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 25, 2012
    [Display] Nimble Adds Social Data to CRM
    Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email. I had an intriguing demonstration yesterday from social CRM vendor Nimble. Here’s how it works.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Display] 7 Ways Big Data Restricts Marketing Analytics
    Social channels, paid search, and even most programmatic display is based on segment-level or attribute-level targeting at best. For offline channels and premium display, user-level data cannot be applied to execution at all.” ' . It’s not new news that big data is on every marketer’s mind. Click To Tweet. ” 3.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 12, 2013
    [Display] PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal
    Due to technical difficulties only Matt''s video will display during this interview.). 'Who has control over when a sale is complete? Is it the salesperson? The marketing team? The client? Every situation is unique. Here is the entirety of our discussion, and below are some highlights. The Quality of Leads is Abysmal. agree. Stay Tuned.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Display] Resistance to Change and Surviving Content Shock
    The article went on to report that Kellogg responded to this crisis by firing the head of the cereal division (the second firing in a year) and by hiring 150 new sales people to work on better grocery store aisle displays. Are they really that confused by the display of boxes in the grocery aisle? Hang with me? An example. An example.
  • BIZNOLOGY  |  THURSDAY, MARCH 28, 2013
    [Display] Push versus Pull Marketing: In B2B, You Need Both
    Speaking engagements, whether online or in person, where your expertise is on vivid display. Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing.  Outbound is bad,” she said.  Well, I guess her feeling is understandable.  Inbound
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 24, 2014
    [Display] How B2B Businesses Can Use Instagram
    They don’t necessarily have tangible products to sell which can be displayed on Instagram. 'I frequently hear from B2B business owners that they want to use Instagram but they just don’t know how it translates to their businesses. How B2B Businesses Can Use Instagram by Jenn Herman - Maximize Social Business. Instagram
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 25, 2014
    [Display] 5 Ways to Maximize Google Webmaster Tools for Better SEO
    When someone does a specific and branded search (in our case below, VerticalResponse), Google displays groups of related results, typically popular pages, underneath the main search result. This is a rare opportunity, so take advantage of it by only displaying your best pages! Adjust Your Sitelinks. Monitor Your Most Linked Content.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 31, 2012
    [Display] 4 Ways B2B Marketers Can Benefit from Pinterest
    Marketing experts could use Pinterest to display favorite campaigns and designs. But, to comply with Pinterest’s etiquette criteria of not being self-promotional, you should not create boards that only display your designs. ” Pinterest is a social media site that allows members to create boards for images that they like.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, SEPTEMBER 7, 2010
    [Display] 5 things to do to get ready for coming communication shift
    5) Watch the Search Majors : As Google deepens its investment in display advertising , and Bing makes similar moves, their ability to target “discovered” conversations will continually increase. A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Display] Is The Corporate Website Dead?
    And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. 'According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. .
  • PR MEETS MARKETING  |  MONDAY, SEPTEMBER 7, 2009
    [Display] Five Simple Tips for Managing a LinkedIn Group
    Create a Group Logo : When people join a group, they have an option of displaying the group’s logo. One of the great things about LinkedIn is the ability to start a group around an organization or topic. co-manage the Virtual Events Forum which addresses topics related to virtual events and environments. Any other recommendations?
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 12, 2014
    [Display] Online Banner Ads: Out with the Old, in with Interactive
    Soon those rectangular display banner ads that sit at the top of your screen will disappear and new interactive ads will take their place. After all, display banner ads have been around since the early 2000s. What will replace display banner ads? 'The world of online advertising is evolving. Watch this video for an example.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Display] Ideal Customer Persona – made with Social Data
    From the output I got great data on the places I should post display ads and sponsor events. Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. What if there was a way to build the ideal customer persona by using social data?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Display] Big Data Is Driving Content Marketing Strategy
    ” He also talks about the different and isolated objectives of the search, the display, and the social teams separately driving conversion, awareness and amplification. 'According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Steps To Avoid The Information Crisis.
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Display] Social and Mobile Data: A Marriage Made in Marketing Heaven
    For example, if a person named John were to tweet “I’m hungry,” from Twitter.com, LocalResponse could serve a display ad for Pizza Hut on the next CNN.com page John opened in Safari. Nihal Mehta, CEO and co-founder of LocalResponse, recognized this opportunity early. A phone knows who you are, where you are and where you’ve been.
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Display] SMS Marketing Trumps Social Media Marketing [Infographic]
    At first, it was slow going collecting their customer’s information but after a while of asking nicely, displaying signs, and not abusing those already in the program, they started to get a good base of numbers. They separate the two into what they call Narrowcast and Broadcast. What does this mean for marketers?
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Display] Replace Your Banner Ads With Baby Animals [Free Chrome Extension]
    We''ve created  BabyAnimalBlocker : a Chrome Extension that turns untargeted display ads into images of pets on every website you visit, like CNN, Mashable, or  The New York Times. From then on, instead of seeing most display ads, you''ll see only cute pictures of the baby animals of your choosing. 'You know what''s really annoying?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 9, 2012
    [Display] 3 Ways for Accessorising Your Emails
    With reports that email open rates on smartphones have risen by 34% so far in 2012 , we also all know that to grab readers’ attention, email campaigns have to display properly on all screens. by Sylvia Jensen | Tweet this Getting through the mountain of messages we receive each day isn’t getting any easier. Social Sharing. The P.S.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 12, 2013
    [Display] Introducing – Show Metrics on Marketing Made Simple TV!
    We see that 113 people displayed the show on their computer, and 31 clicked the play button. 'Buffer As you may know, Marketing Made Simple TV is a broadly syndicated show that reaches a worldwide audience of over two million people each week. But we lacked show metrics. Sponsors wanted more. was wrong. let me show you.”
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 5, 2015
    [Display] Instagram Releases New Visual Storytelling Ad Format
    The new ad format, similar to Facebook’s multi-product ads , displays several sequenced photos with links in one sponsored Instagram post. Here’s a video shared by Instagram displaying how the ads will appear: What do you think of the new Instagram carousel ads? Let us know your thoughts in the comments.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Display] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    Post ads promote a brand''s Google+ post across the roughly two million sites in Google''s Display Network using AdWords targeting data. They give you the best features of social advertising (the organic content with full interactive capabilities) with the distribution of traditional display ads. Well get ready to celebrate, marketers.
  • CRIMSON MARKETING  |  MONDAY, MARCH 30, 2015
    [Display] How Can Marketers Better Optimize the Customer Experience?
    ” And less that half of respondents use “customer data to optimize search, social and display.” ” Less that half of marketers use #customerdata to optimize search, social and display Click To Tweet. 47% of company marketers are thoroughly ensuring complete visitor privacy and monitoring website performance.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 14, 2014
    [Display] Does Your Website Have Performance Issues?
    Make sure your site displays well on mobile devices. Make sure yours displays on tablets as well as smartphones. 'Photo on Flickr by shock264, some rights reserved. Your website is often the first impression prospective customers have of your company and brand. How well your website works also affects search engine performance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Display] 8 ValueTrack Parameters For Better AdWords Campaign Data
    the Display Network). This field will give us an idea as to whether or not Search Partners or Display are generating valuable leads – and how budgets and strategy can be adjusted accordingly. This is only utilized for Display campaigns and is the domain name of the publisher site where the ad was clicked. network}.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 18, 2013
    [Display] Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?
    It parallels the concept of your typical display ad. 'Tweet Just when you thought you had this whole deliverability thing down, another challenge rises to the surface. This time, it’s in the form of Gmail’s tabbed inbox. Social: social network updates. Promotions: deals, offers. Updates: bills, receipts. Well, not so fast.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 12, 2012
    [Display] Are You Making These Costly Holiday Mobile Mistakes?
    Make sure you are clearly displaying buttons and items within your mobile-friendly site and navigation bar that will lead customers to seasonal hot-ticket items, so you steal their attention before a competitor does. Careful attention should be paid to the location, design, display and wording of your error messages. won’t return.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 29, 2013
    [Display] Accelerate Demand using Rich Media
    by Dayna Rothman Mani Iyer is CEO of Kwanzoo, a cloud-based platform for building and running rich media campaigns that accelerate & optimize demand across all online channels (email, website, social, display, re-targeting & mobile). Display ads have traditionally under-performed other channels for generating top of funnel demand.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 18, 2014
    [Display] Help Google Connect the Dots Between Your Social Profiles
    By making these simple changes, you help Google connect the dots of your online profile — which helps ensure that the same information is displayed in the search results. still cannot get Google to display the correct address for my business, despite correcting it across all profiles and on my Google Local page. LinkedIn.
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 25, 2013
    [Display] 5 Signs Your Marketing Isn’t Integrated
    If your marketing automation doesn’t talk to your email which doesn’t talk to your display advertising which doesn’t talk to your site CMS, the only way you can deliver a consistent message and experience is if you treat everyone the same way. Integrated marketing is hard. Your Landing Pages Don’t Fit. Your Turn.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 12, 2013
    [Display] Does Call Tracking Negatively Impact Your Google Local Search Rankings?
    Call tracking works by displaying a different phone number on your web pages based on how each visitor found you (PPC ad, banner ad, keyword search, social media site, etc.). DNI works by automatically displaying a unique phone number on your site based on each visitor’s Google search. 'No, it doesn’t. It’s a win-win.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 27, 2013
    [Display] Title Tags: How long should they be? Dispelling the 70 Character Myth
    It’s become common knowledge that Google displays as many characters as it can fit into “a block element that’s 512px wide and doesn’t exceed 1 line of text” for the title in the SERP. Now all of that being said, the whole “keeping it under 70 characters” is for what will be displayed in the SERP. And it is. Search Engine Marketing
  • DIGITAL VOICES  |  MONDAY, MAY 21, 2012
    [Display] Driving Social Engagement (Part 4) - Using Twitter effectively in your social media marketing
    Interesting Fact: Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons, according to a study by BrightEdge of some 4 million randomly sampled Twitter messages in August 2011. Is mobile an important part of your digital marketing strategy?
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Display] An Overview of Google Analytics Goals & Conversion Metrics
    Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Somewhat controversial, because you don’t know if the display ad was actually seen, or how it really contributed to a final conversion. What is a Goal.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 24, 2012
    [Display] Introducing “The Blog Tree: UK Edition” [Infographic]
    by Joe Chernov | Tweet this At Eloqua, two principles guide our content marketing efforts: “Content as a Service” (content should help people be more productive in their jobs or lives) and “Content as a Franchise” (each piece should contribute to a larger content “franchise,” a brand with its own attributes, voice, versions and even shelf-life).
  • CONVERSIONATION  |  THURSDAY, AUGUST 5, 2010
    [Display] How relevant is interactive and performance-based advertising in a social media world?
    When looking in detail at available statistics regarding interactive advertising (display advertising such as banners, seach engine advertising, ads in third-party newsletters) etc. one immediately. Click the title to read more
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 17, 2012
    [Display] Five big problems with content curation
    I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. On the surface, this seems like a very elegant solution. mean, why spend the time and money to create original content when you can curate unlimited content from the web and present it as your own customer portal?
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Display] How to Add Pinterest's Buttons & Widgets to Your Website
    Pinterest’s ‘Profile’ widget allows you to display up to 30 of your latest pins anywhere on your website. By clicking on 'Advanced Options,' you can also customize the height and width of your widget, as well as the width of the images it displays within. Didjya hear the news? Yesterday, Pinterest launched business accounts!
  • NUSPARK  |  SATURDAY, MARCH 31, 2012
    [Display] LinkedIn and Twitter Advertising and Marketing Options; A Primer
    If you’re buying online display for lead generation, you should consider social media advertising opportunities. Three display units are available. LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  LinkedIn. Targeting. Job function. Units.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Display] 26 Awesome Search Engine Marketing Guides
    Your Guide to Targeting Prospects on Google’s Display Network (Part 1) by The Daily Egg. 'Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. Image credit: Placeit.net. Which tools and reports are most helpful? by WordStream. John A.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Display] 5 Social Media Enhancements That Benefit B2B Marketers
    The new player automatically detects an infographic upon upload, includes it in the infographic directory and displays it for best viewing, according to the LinkedIn blog. Twitter is experimenting with its ad tool for users in the United States by displaying promoted content from brands and businesses followers have shown interest in.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Display] 3 Real-Life Examples of Incredibly Successful A/B Tests
    The offer was displayed as a banner across the top of the pre-order page -- front-and-center for shoppers. Their original product pages displayed the minimum viable product for social proof: a customer quote. However, the quote was mixed among other content and displayed on a less-than-eye-catching grey background. The Original.
  • SAZBEAN  |  FRIDAY, OCTOBER 15, 2010
    [Display] New Research Reveals Major Changes in Online Behavior
    The results are displayed in an easy-to-understand multimedia application which lets you investigate the findings visually. Earlier this week, the largest ever global research project into online activities and behavior was launched at Digital Life. A must see for every business! Special thanks to  Stacy Lukasavitz for pointing it out).
  • MODERN B2B MARKETING  |  MONDAY, JULY 8, 2013
    [Display] 3 Steps to Optimize Your Email for Mobile
    Media queries allow you to control the layout and display of your email based on the mobile device that is being used to open it. mobile_content {display: block} !important.nonmobile_content important.nonmobile_content {display: none} !important. The inbox, whether mobile or desktop, will display the first HTML text it finds.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Display] A Brief History of Responsive Web Design
    Mobile phones gained the ability to access the internet in the late 1990s but could only display basic textual data. It wasn’t until the mid-2000s when smartphones were popularized that mobile browsers began to display what we now consider to be “real” webpages using CSS 2 and Javascript. Fixed-Width Design. The Mobile Revolution.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Display] The B2B Marketing Guide to Paid Content Distribution
    For the best results when you are first starting, do not run on the display network and consider further limiting your program to only core search. The most cost effective element of a display campaign is generally retargeting. And they’re right. Marketers are slaving over content today, but almost no one sees that content.
  • HUBSPOT  |  THURSDAY, JULY 18, 2013
    [Display] How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
    With LinkedIn''s fairly new professional portfolio feature, launched back in May , LinkedIn users can now easily display their professional work via their personal profiles. The idea is to give users the opportunity to display their work rather than just talk about it. but didn''t necessarily walk the walk. Voila! Take advantage of it!
  • PUZZLE MARKETER  |  TUESDAY, MAY 7, 2013
    [Display] Tips for Fixing Email Template Code Problems Infographic
    Remove gaps between images with the style tags line-spacing=”0″ and style=”display:block;” Pick a common font that your subscriber will have installed on their computer. 'If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser.
  • SAZBEAN  |  THURSDAY, JANUARY 2, 2014
    [Display] Missteps to Avoid in Your E-Commerce Site Design
    Beakrstudios recommends displaying payment icons you use, including PayPal and VeriSign. Don’t Display “SOLD OUT” or “OUT OF STOCK” for Unavailable Items This is just frustrating for shoppers. If you’re selling boots, display a museum-quality photo of boots, as Shopify illustrates. Be obvious.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 10, 2012
    [Display] Facebook: The Happiest Place on Earth?
    Some 49% of SNS-using adults said they have seen mean or cruel behavior displayed by others at least occasionally. OK, OK, so I read this report this week that a guy up the road from me killed his neighbor because his daughter was un-friended on Facebook. Sure … there is just a little bit of anger that can show up on the interwebs!
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