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  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Display] Your Facebook Company Page: How to Show Posts by Others
    Note that when you hover over it, it may display the word “Remove,” but click on it anyway, because first a drop down menu appears with other options – see the image above.) It forces page owners to manage posts and selectively allow posts to display on their page. This issue has not come up that much for my clients.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 29, 2012
    [Display] 16 Slides On The Future Of Digital
    Drilling into online ad revenues, display sales are flattening and only Google appears to be gaining any traction. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” So the future is mobile. Many people said that people wouldn’t pay for digital content. Is TV dead?
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 20, 2011
    [Display] Social Sharing Buttons Offer Opportunity for Brands
    few key pieces of data: Almost half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons. of the largest 10,000 sites on the Web display some social links or buttons on their front pages, up from 52.8 percent in late July. Facebook plugins (e.g. percent of the top 10,000 sites.
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Display] 26 Social Media Secrets Skittles Knows
    display ads across the web were socially-enabled, up from 8.2% 10X more people “engage” (like, share, comment, post, check-in) with a brand on Facebook than click through on an online display ad. Photo credit: Wikipedia. The Skittles website attracted 23,000 U.S. But does Skittles have something to teach the rest of us? Are
  • DIGITAL VOICES  |  TUESDAY, JULY 24, 2012
    [Display] Responsive Design and Why it's Important for Business
    We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. In order to display this content in a user-friendly manner, Responsive Design was created. All companies wants to be up to date with interactive ways to display their product or services. link].
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Display] When Behavioral Tracking Gets Creepy
    Marketers want to put their ads in front of people who display an interest in what they have to sell, and consumers (presumably) prefer to see ads relevant to their interests. Using this information, the vendor can display different products, offers, even prices to you. Image credit 5 to 9 Branding. And you have a fan. Helpful? Creepy?
  • PR MEETS MARKETING  |  MONDAY, SEPTEMBER 7, 2009
    [Display] Five Simple Tips for Managing a LinkedIn Group
    Create a Group Logo : When people join a group, they have an option of displaying the group’s logo. One of the great things about LinkedIn is the ability to start a group around an organization or topic. co-manage the Virtual Events Forum which addresses topics related to virtual events and environments. Any other recommendations?
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Display] Social and Mobile Data: A Marriage Made in Marketing Heaven
    For example, if a person named John were to tweet “I’m hungry,” from Twitter.com, LocalResponse could serve a display ad for Pizza Hut on the next CNN.com page John opened in Safari. Nihal Mehta, CEO and co-founder of LocalResponse, recognized this opportunity early. A phone knows who you are, where you are and where you’ve been.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Display] 7 B2B Advertising Opportunities You Are Probably Missing
    Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Today, B2B marketers have many new options available. InText Ads.
  • CONVERSIONATION  |  THURSDAY, AUGUST 5, 2010
    [Display] How relevant is interactive and performance-based advertising in a social media world?
    When looking in detail at available statistics regarding interactive advertising (display advertising such as banners, seach engine advertising, ads in third-party newsletters) etc. one immediately. Click the title to read more
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Display] 7 Key Ways to Optimize Twitter for Search
    This set should be smaller, as Twitter is updating constantly, and as we learned a few weeks ago, Google updated its search algorithm to display the most recent results--so that tweet from yesterday is probably long gone! Twitter allows 160 characters worth of information to be displayed on your homepage. So tweet away that content!
  • WEBBIQUITY  |  TUESDAY, JULY 24, 2012
    [Display] Seven Common AdWords Mistakes to Avoid
    But with search results page display changes being made by Google and other search engines to emphasize paid results over organic, at least for “commercial” searches, it’s important for any business that relies on online lead generation or sales to evaluate. Using both search and Google’s content network right away.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Display] 7 ideas to turn PowerPoint slides into social media marketing gold
    Did you know that you can display Slideshare presentations in your LinkedIn profile?  Although PowerPoint has been around for years, it is still the king of presentation software tools.  It is an absolutely critical arrow in my business marketing quiver … and for some reasons that might surprise you! Populate Slideshare. Do it. Thanks!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 9, 2012
    [Display] What are we going to do with all the social media ads?
    The social media giant also announced it will soon display ads on mobile apps, thus contributing to the race to capture additional advertising revenue in the social space. As I meet with many social media start-up hopefuls, I find that nearly every company is pinning its monetization hopes on one thing — advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 30, 2012
    [Display] Is there anything new in blogging? No.
    taking up tens of thousands of square feet of display space. I walked away from the recent Blog World and New Media Expo a bit depressed and I haven’t been able to shake it. Running concurrently with this conference — in the same convention center space — was the National Book Expo. Book Fair attendance: 20,000. Gag me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 9, 2012
    [Display] Why Facebook will become the most dangerous company on earth
    Compare how many ads you see displayed on your computer versus the smartphone version of Facebook and you will begin to see the crunch Facebook will be facing. Facebook is going to become a publicly-traded company. If you have ever worked for a public company you can relate to what I am about to say. You and me. Pretty simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2011
    [Display] 10 ways to use psychology to lure web customers
    Make sure ratings and reviews are clearly displayed on your site or product pages. was in a meeting with a web designer and was talking about the problem in front of a huge display screen of my website. I’ve been researching and thinking about the psychology of the social web and our Internet relationships. Strange but true.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 22, 2013
    [Display] Social Media ROI [Video]
    Display ads: 3.64 Display ads: $206.66. This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Awareness. Consideration.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Display] The Power of Google Rich Snippets for Ecommerce SEO
    For an ecommerce website, in particular, Google displays the information available from a webstore’s Merchant Center product feed. This information can display product, price, availability, and product reviews. Consider the example displayed below. Fantastic. That’s great news. what exactly is a rich snippet, anyway?
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Display] Your Social Media Problem is Merely a Symptom
    The Real Social Media Problem Today, thanks to social media, it is easier than ever for individuals and companies to put their problems on full display. Successes and failures spill over into social media. But they are rarely social media successes or failures. They are successes or failures reflected in social media.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Display] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products. By integrating their audience’s Pinterest activity with in-store displays, Nordstrom is doing just that — making social channels a part of the physical shopping experience. 2) Listen to Your Audience. Social Medi
  • PUZZLE MARKETER  |  TUESDAY, MAY 7, 2013
    [Display] Tips for Fixing Email Template Code Problems Infographic
    Remove gaps between images with the style tags line-spacing=”0″ and style=”display:block;” Pick a common font that your subscriber will have installed on their computer. 'If you’ve ever developed an email before, you know that the coding doesn’t stop when your design looks good in the browser.
  • HUBSPOT  |  WEDNESDAY, AUGUST 21, 2013
    [Display] 20 Inspiring SlideShare Presentations Every Marketer Should See
    This is another example of awesomely displayed data -- instead of being a jumble of stats, the presentation actually weaves them throughout the story in a meaningful way. 13) Displaying Data, Bipul Deb Nath. Displaying Data from Bipul Deb Nath. 'Some SlideShare presentations are better than others. Some have gorgeous designs.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    [Display] The Ultimate Guide to Marketing With Facebook's Social Plugins
    In addition, if you're already planning on adding a Like Button to your content, you can create a combined button that displays the Like and Send Buttons next to each other on your web page. What it Is: Facebook's Activity Feed plugin displays the most interesting recent activity taking place on your website. Facebook's social what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2011
    [Display] 15 ways to use Twitter to toast your competition
    coffee shop featured happy customer tweets on a flat-screen display in their shop. There are lots of success stories and case studies documenting business success through Twitter. Here are a few of my favorite ways to leverage this platform for new business benefits. Facebook, etc. 5) Break through communication barriers with tweets.
  • SAZBEAN  |  THURSDAY, NOVEMBER 7, 2013
    [Display] Understanding How Conversions Differ on Devices
    Not only do we have to evaluate all the different options for social networks, ad display networks, and content creation, but Marketers should be increasingly aware of the types of device displaying their marketing efforts. The post Understanding How Conversions Differ on Devices appeared first on Sazbean. Marketing Mobile
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 24, 2010
    [Display] Art galleries come alive with new media innovations (video)
    I’m beginning to see examples of how new media is augmenting traditional art displays. I’m a bit conflicted about adding this “showmanship&# but I also recognize that combining these mediums can help display and explain art in exciting new ways, especially if your audience is digital-savvy to begin with.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 7, 2011
    [Display] 5 Alternative Ways to Search Twitter for People by Location
    It displayed conversations of those you followed, and you could see whenever someone mentioned your username or sent your a private message. Now, this search engine is only going to display tweets, but it gives us the ability to find who is tweeting and what they’re tweeting about in a certain location. How do I find them? WRONG!
  • THE POINT  |  FRIDAY, JANUARY 13, 2012
    [Display] 5 Best Practices You Can Borrow From This Email Campaign
    It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best practices you can easily apply to your next lead generation campaign. Make the offer look like an offer. The free guide on offer is an ebook, a downloadable PDF. Misleading, you say?
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Display] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Both Google and Bing are now displaying fewer than ten organic search results on certain queries: eight, seven, even as few as four in some cases. 'If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Display] 7 Little Tricks to Spruce Up an Ugly Excel Graph
    Regardless of what you use data for, you need it to be convincing -- and if you display data poorly, the meaning of your data is more likely to get lost. Before you start tweaking design elements, you need to know that your data is displayed in the optimal format. Your boss doesn''t care about little things like how graphs look, right?
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 6, 2009
    [Display] How to Get Your White Papers Read by Thousands
    While each company displays a registration form to subscribers who show interest in downloading your paper, many of the companies enable you to customize this form so you can collect the information that fits your lead definition. Recently on ClickDocuments, I contributed suggestions for choosing a white paper syndication partner.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 12, 2013
    [Display] Does Call Tracking Negatively Impact Your Google Local Search Rankings?
    Call tracking works by displaying a different phone number on your web pages based on how each visitor found you (PPC ad, banner ad, keyword search, social media site, etc.). DNI works by automatically displaying a unique phone number on your site based on each visitor’s Google search. 'No, it doesn’t. It’s a win-win.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 15, 2013
    [Display] 2013 Is Not the Year of Mobile!
    My old BlackBerry struggled to display the simplest WAP page (it would be about 5 years old if it was still living). We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. But But But… Wait! But apps are uniquely mobile!
  • BIZNOLOGY  |  MONDAY, JANUARY 23, 2012
    [Display] Lights, camera, action: Video helps you stay in touch with customers
    Here’s where I ran across this:  Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties.  Image via Wikipedia. How about you? 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 12, 2012
    [Display] Private Social Networks and the “Bathroom Moment”
    And that trait was on full display when he was designing Pixar’s headquarters and demanded that there be only two bathrooms located in a central spot. by Jesse Noyes | Tweet this Steve Jobs was an insistent man. This may have seemed like an idiosyncratic nuisance, but what Jobs understood is that creativity doesn’t thrive in cubicles.
  • DIGITAL B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [Display] LinkedIn Now Tracks You Across The Web [And Flaunts It]
    But is LinkedIn tracking you, just not linking it to a specific company page in order to display it, regardless? 'We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. Your Turn.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 6, 2013
    [Display] 5 Lessons to Keep your Global Website from Getting “Lost in Translation”
    When expanding into the global marketplace it is crucial to develop an understanding for each country’s requirements for displaying information and selling products. If you aren’t, trust me, somebody else will be right there to woo your customers. English version and using naming conventions to distinguish between languages.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 18, 2013
    [Display] 16 case studies prove ROI of mobile marketing
    84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads. Wooga ran sponsored stories in Facebook mobile news feeds that displayed when one of their friends had played Diamond Dash for at least four minutes or twice during the previous month. Photo credit: Wikipedia. Are you one of them?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2011
    [Display] How to Design a Killer Keyword Strategy for Paid Search
    When it comes to determining when your ads are displayed, you don’t just want to pick a certain list of keywords and have the ad shown only when those keywords are entered into the search engine. My ad would only be displayed if the search query was exactly ‘red men's tennis shoes.’ Keyword Match Types.
  • CONTENT MARKETING TODAY  |  FRIDAY, JANUARY 27, 2012
    [Display] How to Write Potent Headlines | Content for Biz
    If you are selling a remedy for bladder weakness, display BLADDER WEAKNESS in the headline. If you want mothers to read your advertisement, display MOTHERS is your headline.”. Lessons on writing headlines from legendary ad man David Ogilvy are relevant to writers of blogs, websites, articles and social media posts. Rule No. Rule No.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 14, 2014
    [Display] Does Your Website Have Performance Issues?
    Make sure your site displays well on mobile devices. Make sure yours displays on tablets as well as smartphones. 'Photo on Flickr by shock264, some rights reserved. Your website is often the first impression prospective customers have of your company and brand. How well your website works also affects search engine performance.
  • SYNECORE  |  TUESDAY, JANUARY 15, 2013
    [Display] 10 Examples of Amazing Responsive Web Design
    The full-width site has a ton of navigation tabs, but on a mobile device, only the important tabs are displayed while the main navigation disappears into a friendly accordion menu. Responsive web design (RWD) is more than just a web design trend, it’s become a web design requirement. Here are 10 great example of RWD from across the web.
  • HUBSPOT  |  TUESDAY, JANUARY 29, 2013
    [Display] The Anatomy of an Awful Marketing Email
    8) Use Images That Don't Display Correctly. The only thing worse than a corny email image is a poorly displayed email image. How often do you think about junk mail? Probably not too often, because there's a folder in your email that thinks about it for you, right? So what if we just. stopped producing awful marketing emails entirely?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Display] The New 4 P’s of Marketing
    Brands, and the marketers promoting them, need to develop and display their personality. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing. Personality.
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 1, 2013
    [Display] Yikes.Forrester Says 'Don't Dedicate a Paid Ad Budget for Facebook'
    Behind oft-mocked retargeting and display advertising. reliant upon Web 1.0-style display ads and simplistic targeting.". To quote: "Marketers tell us that Facebook ads generate less business value than display ads on other sites. You''r just buying display ads! To quote: "Facebook is failing marketers. Behind Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Display] A cautionary tale: Putting your business in the hands of Facebook
    DeviantArt wants to display your entire portfolio on their site. As I enjoyed a mega-popular Kebab restaurant on my street, I wondered about the “secret” of their success. Certainly one factor is the kebab itself — a delicious jungle of salad, meat, and fresh herb sauce that melted like Angel cream on your tongue. Mmmmmm. Wowzee.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Display] The Ultimate Cheat Sheet for Creating Social Media Buttons
    Then grab the HTML code and place it on your website where you want the widget to display. While the Like button does automatically share content to the user's profile and get displayed in their friends' News Feeds, the button still doesn't enable users to add a comment or message to the content they're liking. Be confused no more!
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Display] 3 Ways To Differentiate Your Brand in Search Engine Results
    Make the HTML Title 70characters or less, as this is the limit Google displays in search results. The following is a list of rich snippets (microdata) which Google allows to be displayed in search results along with your organic result. Optimizing Existing HTML Title Tags. Here are a few examples of Title Tags that could be improved.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 14, 2013
    [Display] Intro to Lead Generation: How to determine if a lead is qualified
    For example, if they download a whitepaper on your company’s specific wireless display architecture, that might warrant more points than simply checking a box on a lead form indicating a general interest in display standards. Tweet Dear Daniel, First of all, happy new year! thank you so much for your complete and interesting feedback.
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 1, 2010
    [Display] The Fallacy of Control for B2B Marketers
    We want to have control over where our content is displayed. If they see an article or blog post displayed on a community portal they rely upon to provide valuable information, their willingness to pay attention will increase. See if any of these sound familiar: We don't want to send prospects to any page not on our website.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Display] How to Turn Your Blog Subscribers Into Valuable Business Leads
    With Smart CTAs, you can segment which offers get displayed to what site visitors in your blog CTAs, making for a much more relevant, contextual user experience. 'With so much emphasis on quality content these days (and rightfully so!), it''s easy to forget about some of the other things that make an effective blog tick.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 3, 2010
    [Display] Real-time Social Media Monitoring with Social Mention
    Results can be displayed by date or by source (which takes some time — seems to do another search) and filtered by time period. Sentiment, top keywords, top users, top hashtags, and sources are also displayed along the left side. I can see this being useful to display results around a topic instead of a brand. Conclusion.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 18, 2010
    [Display] Why Marketers Don't Measure: A Test to Find Out
    Come to think of it, this could also be a split test in paid search or display ads. Last week's post Why Marketers Don't Measure generated some interesting debate on whether the problem is lack of time or lack of knowledge. time) and the other offering "learn how to do a better job measuring your marketing results" (i.e., knowledge).
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Display] SMS Marketing Trumps Social Media Marketing [Infographic]
    At first, it was slow going collecting their customer’s information but after a while of asking nicely, displaying signs, and not abusing those already in the program, they started to get a good base of numbers. They separate the two into what they call Narrowcast and Broadcast. What does this mean for marketers?
  • SAZBEAN  |  FRIDAY, MARCH 30, 2012
    [Display] Learn about image monetization (part 2 of 3) in Future of Publishing
    People don’t click on display ads anymore… The way around this is to put ads within the content… Interactive, in-content image ads are very effective in producing revenue for publishers! Last week’s Future of Publishing episode was the first part of a series of episodes about image monetization.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Display] The Consumerization of the Enterprise App
    Built using HTML 5, customers can simply pull in pre-made assets like emails and landing forms onto a whiteboard-like display and automate the messaging of that content based on prospects’ behavior. Thousands gather for a first look at what might be the “next big thing.”. Consumer devices and apps that take off typically do something novel.
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Display] How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight
    Clicks are the number of times users selected a page from your website displayed in the search results. This data provides us some insight into how well the display for this result matched the user’s query and intent. Is the display explicit and compelling? Yeah, that sucked. For marketers especially, it was a sad, sad day.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Display] 13 Brands Using LinkedIn Company Page Features the Right Way
    The option to enable news mentions to be displayed on your page is right below the option to add your blog's RSS feed while you're in edit mode of the Overview tab. When a LinkedIn user recommends one of your products or services, it's displayed on the individual detailed page for that product. What can I say? Blog RSS Feed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 23, 2012
    [Display] So much for authenticity
    As individuals and brands, the best we can hope for is to be authentic personas , an ideal that we display for the world to see. Authenticity, authenticity, authenticy. That’s probably the most popular characteristic we prescribe for social web success, and by far the most mis-used, too — and I have an example to show you why.
  • PHOENIX RISING  |  SUNDAY, NOVEMBER 8, 2009
    [Display] Are We Civilized?
      I see at least one display of rudeness every day. Wall Street wasn't a great display of civilized honor and integrity. I have deep thoughts at gas stations. was filling Thelma (my truck) with diesel and a 5 gallon can with unleaded.   "Ladies shouldn't pump their own gas."  What a welcome surprise.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Display] 10 New Examples of Marketing So Useful, You’d Pay For It
    Once Ajax Social Wipes has scrubbed your Twitter account, it display a “Possible Stains Detected” list of your potential spam followers. In January of this year, the BBC launched an Instagram video news service, which displays 15-second short news clips. Here are 10 new examples of highly valuable marketing campaigns.
  • HUBSPOT  |  TUESDAY, NOVEMBER 20, 2012
    [Display] New Facebook Data Proves Social CTAs Lead to More Comments, Likes & Shares [INFOGRAPHIC]
    If you want your audience to take a specific action, you actually have to ask them to do it -- in email, in display ads, on landing pages , blog articles -- you name it. Marketers who are worth their salt have known it for years. Let's end that now. I've long been a proponent of using calls-to-action in social media. like Facebook?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2011
    [Display] Are Content Curators the power behind social media influence?
    I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization. . By Neicole Crepeau, Contributing {grow} Columnist. Are you overlooking some of the most powerful influencers on the social web? 
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Display] 12 B2B Marketing Predictions for 2012
    Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. I was recently informed that every marketing blogger must publish their predictions for the year ahead. Content Marketing 1. Mobile 10.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 31, 2012
    [Display] 4 Ways B2B Marketers Can Benefit from Pinterest
    Marketing experts could use Pinterest to display favorite campaigns and designs. But, to comply with Pinterest’s etiquette criteria of not being self-promotional, you should not create boards that only display your designs. ” Pinterest is a social media site that allows members to create boards for images that they like.
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Display] The Greatest Danger in Marketing: Metrics
    Reducing online display and traditional advertising investments based on performance will quickly lower cost per lead, but long-term it will hurt search results and leads from organic traffic. Without marketing metrics, marketers cannot manage investments or show the value of marketing. Is traffic a key goal? Is cost per lead a key metric?
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Display] Remarketing Advertising Strategies with Google Analytics
    Here’s a summary of our display advertising services.  . Related Posts: Online Display Advertising, Targeting, and Capturing Leads NuSpark Search Performance Digital Display. Increase Conversions with New Remarketing Options. I’ve addressed retargeting before within an older post. Keyword Remarketing.  Medium.   Mobile.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Display] Asperger's and IT: Dark secret or open secret?
    Details will be displayed in a new window. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Small Enterprise. mail Newsletters. Blogs. IT Blogwatch. Topics.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2011
    [Display] All The Details on Facebook's Newest Updates [Recap]
    Displayed in the top right corner of Facebook directly above the chat pane, like the chat pane, the Ticker follows you throughout Facebook, whether you're on your News Feed or another user's profile (or anywhere else for that matter). Facebook shook up the social media world this week. Been under a rock or stuck in meetings all week?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Display] 7 Essential Mobile Apps for Marketers
    Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. have 87 apps on my iPhone.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Display] Grow Your Wiki
    There’s no good tool to display a specific set of tweets so here are a few highlights from his summary: @slmader JUST did my pitch! About. Services. Contact. Archives. 21 days of wiki adoption. 9rules. adsense. advertising. analysis. Apple. Atlassian. AusWeb07. Barack Obama. better meetings. BlackBerry. blip.tv. boris mann. business.
  • WEBBIQUITY  |  THURSDAY, APRIL 5, 2012
    [Display] Best Local SEO Guides, Tips and Tactics of 2011
    The new place page displays several bold and prominent “write a review” buttons in various locations”), Yahoo and Bing local search, along with a list of additional important local directories for listing. While the web is worldwide, search is often local. Which SEO tools are most useful in supporting local SEO efforts?
  • E-STORM  |  FRIDAY, MARCH 4, 2011
    [Display] Technologies are no longer the great disruptors; the consumer is.
    This year’s conference was divided into the hottest, buzzing sectors such as Mobile, Social, Video, Display and Direct marketing. DISPLAY: The Re-targeting re-volution: How has retargeting changed over the last year? The average conversion rate has been 6-10x greater than traditional display traffic. Privacy Policy
  • DIGITAL BODY LANGUAGE  |  TUESDAY, SEPTEMBER 7, 2010
    [Display] 5 things to do to get ready for coming communication shift
    5) Watch the Search Majors : As Google deepens its investment in display advertising , and Bing makes similar moves, their ability to target “discovered” conversations will continually increase. A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations.
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Display] An Overview of Google Analytics Goals & Conversion Metrics
    Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Somewhat controversial, because you don’t know if the display ad was actually seen, or how it really contributed to a final conversion. What is a Goal.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 30, 2013
    [Display] 9 Reasons QR Codes are Bad for Your Brand
    4)       Since a unique 2D code must be displayed on everything they augment, the implementation is difficult to scale and lack the ability to be used retroactively across existing campaigns or inventories without extremely onerous and expensive efforts. Posted in QR Codes. The tale of the QR code is a sordid story.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Display] 10 Ways Real Brands Spiced Up Their LinkedIn Banner Images [SlideShare]
    You''d be missing out on a great opportunity to put your brand on display and attract qualified contacts. 'We get it: It''s LinkedIn, the professional network. Business in the front … more business in the back. And not a single funny cat video to be found anywhere. ” So, where do you start? Social Media
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Display] What’s the Best Social Media Monitoring Tool? It Depends
    Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. simple tool like Google Alerts would pick up most stray citations. No more. UberVU.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    [Display] Best Social Media Management Tools for Small Business Owners
    With Tweetdeck, you can manage multiple Twitter and Facebook accounts at once, monitor your feeds, and display search results continuously so you can respond quickly when anyone mentions your company, brand or product. By Kerry Gorgone, Contributing {grow} Columnist. Entrepreneurs are universally short on time and money. Hootsuite / Seesmic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 9, 2011
    [Display] Five Hidden Secrets of Social Media Failure
    The problem rests in the fact that many companies will only believe results that can be displayed on an Excel spreadsheet.  2011 will be a year when many marketing professionals hit the social media re-set button.  The honeymoon is over. Show me the money. This theme of social media failure was recently addressed by PR Smart Guy Brian Solis.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 8, 2011
    [Display] Ideal Customer Persona – made with Social Data
    From the output I got great data on the places I should post display ads and sponsor events. Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. What if there was a way to build the ideal customer persona by using social data?
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Display] 4 Simple Steps to Get Ramped Up With Mobile Marketing
    The CSS basically allows you to change the way your website is organized and displayed just on mobile devices. Create a Mobile Display Ad. mobile display ad can be a great way for your business to acquire new customers. It's no secret that, in our society, mobile devices are more pervasive than computers. Connect with HubSpot
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 3, 2011
    [Display] 10 Tweetable Twitter Tips for B2B Marketers
    Create unique landing pages to track clicks for Twitter bio links instead of displaying short URLs. Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. And the junior marketer complies. twittertips #smb2b.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JULY 29, 2012
    [Display] Lead Testing: 90% of successful lead follow-up occurred within 28 days of first contact
    The graph below displays our findings. Tweet If there is a chance to network and build relationships, there is opportunity to generate and nurture leads. Trade shows, workshops and webinars are gold mines for obtaining information. Generating and nurturing trade show leads. The goal was to determine. Interest degradation. Why are they there?
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Display] The One Effective Use of Facebook for B2B Marketing
    And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 19, 2012
    [Display] 10 SEO measurements every marketer should know
    It is displayed as a pie chart. Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. to $5.00
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 30, 2011
    [Display] QR Codes Have the Beer Can Problem
    Or using the phone to scan a display of shirts to immediately find your size, discounts, and matching pants and accessories? There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase.
  • BLOG MY CALLS  |  TUESDAY, MAY 7, 2013
    [Display] 6 Ways to Make Your Phone Ring
    This means that search results will be displayed on phones more often. Then when your ad is displayed the searcher can simply tap the number and connect directly to your business. 'Phone calls are the best leads businesses--especially local businesses--can get. Callers purchase more frequently more than any other lead source. Holy cow!
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Display] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Display a feed of brand-related comments from a variety of social networks on your website? Display a feed of brand-related comments from a variety of social networks on your website. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails? Create animations? Flowtown.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 12, 2012
    [Display] Are You Making These Costly Holiday Mobile Mistakes?
    Make sure you are clearly displaying buttons and items within your mobile-friendly site and navigation bar that will lead customers to seasonal hot-ticket items, so you steal their attention before a competitor does. Careful attention should be paid to the location, design, display and wording of your error messages. won’t return.
  • MARKETING INTERACTIONS  |  SUNDAY, NOVEMBER 20, 2011
    [Display] Content Marketing Hubs Deliver ROI
    Remember to create a comprehensive display of all the resources so that your Content Hub is useful, rich and worth returning to repeatedly. Last week I was part of the panel for the Marketing Superhero webinar hosted by OnPath where we discussed how to create demand generation strategies for 2012. chose to make my tip about Content Hubs.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Display] The Google + Impact
    Last June, Google introduced the rel=author tag, which displays an individual’s Google+ profile information within the author’s correlating search result. by Dayna Rothman I am excited to introduce our guest blogger Phil Corbett. In addition to his achievements in marketing, Phil also achieved a dual Bachelors from Purdue University. Wrong.
  • LEAD VIEWS  |  TUESDAY, MAY 15, 2012
    [Display] What does Big Data mean for marketing?
    To that end, digital interactions ( email , SEO , paid search, display advertising, social media) with a target audience are far more valuable than offline equivalents. Yes, Big Data is currently at the peak of a Gartner hype cycle. Is every data-intensive challenge a Big Data problem? May be not. Relatively new technologies (e.g.,
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 9, 2011
    [Display] Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works
    Apparently, no matter how passionate they are about a sport, his audience clearly wasn’t thrilled with the prospect of displaying that passion to their entire nation. Why is she so certain? Read more about who attended here.)  . Here’s what she has to say about her experience. After my time in San Francisco, I am further convinced.
  • LOOPFUSE  |  MONDAY, OCTOBER 17, 2011
    [Display] Marketing Automation Blueprint - The Ultimate "How To" Guide
    LoopFuse data displayed in Salesforce’s Lead Profile. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview. Also be sure to check out Tom talking about the impact LoopFuse made at Opsview in this video. Tough call?
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Display] Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic]
    It turns out, getting an email to display properly in a recipient's email client isn't so cut and dry. HTML (HyperText Markup Language) email , on the other hand, uses formatting (often called rich-text formatting), making it possible to create email that does display those types of visual components mentioned above. HTML Version.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Display] Help Google Connect the Dots Between Your Social Profiles
    By making these simple changes, you help Google connect the dots of your online profile — which helps ensure that the same information is displayed in the search results. still cannot get Google to display the correct address for my business, despite correcting it across all profiles and on my Google Local page. LinkedIn.
  • CHRIS KOCH  |  FRIDAY, MARCH 4, 2011
    [Display] What the slow death of B2B publishing means for marketers
    Advertisers have abandoned print display advertising that at least had some degree of targeting for online display ads that have no targeting at all. This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 19, 2010
    [Display] SEO Basics: What Is a Title Tag and Why Is It Important?
    The title tag is displayed in two key places: Internet Browser – Title Tags display in the top bar of internet browsers. The title tag is an HTML title element critical to both SEO and user experience that is used to briefly and accurately describes the topic and theme of an online document. Search Result [.].
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