Marketing Interactions

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The Gap Between Interest and B2B Intent Data in Marketing

Marketing Interactions

Once they engage with your company, the intent score swings to have more weight based on branded interactions—visits to your website, branded keyword search, targeted display ad engagement, and more. Unfortunately. In that early “about them” part of the journey, all you’re seeing is interest…maybe.

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Do Your B2B Buyers Understand the Problem?

Marketing Interactions

Pretty soon, you notice display ads from a vendor you slightly remember from your search activity—as if they’re stalking you wherever you go online. Yep, it was that afternoon of searching you did on keywords they’re tracking. And, if you happened to visit their website during your information gathering, you’re showing even higher intent.

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Why Sales Shuns B2B Marketing Qualified Leads

Marketing Interactions

Do they only arrive on your site via search or a targeted display or social ad? On any page? Which ones? Source of sessions. Are they only visiting your website when prompted by an email you send? Or do they come to your site as direct traffic – on purpose? Downloads and Events (webinars).