KoMarketing Associates

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What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Google Display Network Pitfalls. Image via Marketing Land.

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Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising. Statistics showed that when it came to desktop display viewability, there was a 9.4

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How to Display Author Information in Organic Search Results

KoMarketing Associates

Time to Production: Once implemented, Google provides a Rich Snippets Testing Tool , which allows website owners to check whether Google can correctly parse your structured data markup and display it in search results.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Displayed for searches that have local intent (i.e. [x Similar to the Local Pack, displayed for searches that have local intent. It’s essential to understand what search results are displaying local features, as ranking for Local Teasers may not be relevant for all businesses. Tweets are displayed directly within search results.

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60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

is invested in digital display advertising as well. Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels. Specifically, 10.1% goes toward social advertising, while 9.8% Approximately 9.3% About 8.5%

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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

Choose Done and your Ad conversions will now display in GA4! . Once you’ve completed this step, you’ll automatically start seeing Google Ads data in GA4, though Google does note it could take up to twenty-four hours for the data to begin displaying. . In Import, choose Google Analytics 4 properties , then Continue. .

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Report: Email Marketing Still Leads as a Driver of Sales Revenue

KoMarketing Associates

This was followed by content marketing (39%), display advertising (38%) and email marketing (33%). SEO remains the least difficult channel to analyze in terms of revenue attribution, coming in at only 18%, according to the report.