Customer Experience Matrix

AUGUST 31, 2017

There’s still a “Customer360” screen to display detailed information about individual customers, including full interaction history. Campaigns are still designed to deliver one message, such as an email, although users could define campaigns with related audiences to deliver a sequence of messages. But there’s plenty new as well.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Customer Experience Matrix

SEPTEMBER 16, 2017

Outbound options include email, SMS, Facebook ads, and programmatic display ads. Bids for Facebook and display ads can be managed by Vizury’s own bidding engine, another vestige of its origins. This lets Vizury send outbound messages through the customer’s preferred channel when there’s a choice.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Personalization Work Management 120

Customer Experience Matrix

FEBRUARY 19, 2018

It gathers all the marketing touches that reach a customer, including email messages, Web site views, display ad impressions, search marketing headlines, and whatever else can be captured and tied to an individual. . - Marketing mix models. This is the attribution approach I originally intended to cover.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Customer Experience Matrix

MAY 24, 2017

Coherent Path says most of its clients move on to display ads, which are also relatively easy to target and measure. Coherent Path reports results such as 22% increase in email revenue and 10:1 return on investment – although of course your mileage may vary. The system can manage other channels than email. Web site offers usually come next.

Promotion 176

Promotion Lead Ranking Lead Scoring Optimization 176

Customer Experience Matrix

JUNE 2, 2015

Blueshift fits nicely into the B2C CDP mold: it builds a multisource database, incorporates machine learning-based predictive models, uses filters to create segments, and runs multi-step campaigns that are executed by external systems in email, SMS, mobile apps, and display and Facebook retargeting.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

JULY 7, 2017

This system displays the customer’s profile including a detailed interaction history and group memberships. External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. Unusally for a CDP, Lexer also provides a social engagement system that lets service agents engage directly with customers.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

FEBRUARY 18, 2016

Captora is focused on paid and organic search marketing, so it can’t pick which ads to display to which prospects. But I also chatted with people from Adaptive Campaigns (which did not exhibit), whose system uses rules to generate highly customized programmatic display ads.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

FEBRUARY 21, 2014

Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account. The pool was originally used to target display advertising and retarget site visitors by sending them ads on other sites. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

AUGUST 28, 2014

6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. 6Sense can also display the information on screen to help guide sales conversations, although it doesn’t (yet) recommend specific talking points.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2013

The main interface displays curves that represent the relationship between spending on each tactic and final sales. Results can be displayed on reports, which in turn can be assembled into custom dashboards. Marketers use sliders to adjust the spending levels and the system then estimates the sales that would result.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

AUGUST 8, 2011

The focus was more on the dangers of displaying the information than on the dangers of gathering it in the first place. For what it’s worth, I did pick up a pair of intriguing buzzwords: the need to display information in “context” and to pick the context based on the user’s “intent”.

CRM 120

CRM Conference Privacy Display 120

Customer Experience Matrix

JULY 31, 2015

Probably the most interesting trend is integration of marketing automation with retargeting and display ad vendors, which has been announced in various forms by Marketo, Oracle, and Adobe. The only major changes captured in the new report are the custom table abilities added by Marketo and Ontraport. - the real action is outside the products.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Customer Experience Matrix

AUGUST 25, 2016

Differenatiators for this group include: lead-to-account mapping to unify data corporate hierarchy mapping (headquarters/branch, parent/subsidiary, etc.)

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

JANUARY 25, 2012

Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email. Users do have the option to manually save individual social comments or assign tasks based on them.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

SEPTEMBER 10, 2015

What makes WhoToo really special is it has the technology to access its data with the split-second speed needed to purchase display and mobile ads in real time. This is a nice extension of Demandbase’s existing account-based marketing capabilities.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Customer Experience Matrix

OCTOBER 14, 2016

The results can be displayed in Datorama’s own interface, read by business intelligence products like Tableau , or exported to other systems like marketing automation. It can also clean, transform, classify, and reformat the inputs to make them more usable, applying advanced features like rules, formulas, and sentiment analysis.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 21, 2014

Web pages can be personalized by displaying contents selected by the recommendation engine. Sailthru lets clients export lists based on profile data, can display individual customer profiles, and provides some limited API access to the profiles. They can also export lists for Facebook promotions or to other channels. data access.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

DECEMBER 16, 2013

The advantage will be marketing programs that span both channels, delivering personally targeted information via display advertising and simplifying personalized marketing on mobile platforms that don’t support conventional cookies.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

APRIL 11, 2011

The online / offline connection was covered by MarketShare CEO Jon Vein, who presented studies that showed including the “indirect impact” of online display ads can dramatically improve their reported return on investment. X+1] also used the conference to announce an even broader product, called Origins, scheduled for release this summer.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

APRIL 24, 2015

This means selling it intent and demographic audience segments for display advertising, marketing automation and email segmentation, Web audience analytics, data enhancement, content personalization, media purchasing, and predictive modeling.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

DECEMBER 14, 2016

Next year it will add display ad audiences and Facebook Custom Audiences. The messages can include different forms of dynamic content including recommendations, coupons, and banners. In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

AUGUST 21, 2014

My favorite part of Goodwin’s talk was a marketing technology capability heat map that displayed all of a company’s tech strengths and weaknesses on one page.

Conference 120

Conference Planning Vendors Gartner 120

Customer Experience Matrix

MAY 24, 2014

But we’re not talking about just any type of customer data here: in each case, we’re talking about data related to display advertising, and about connecting that to data from a company’s direct customer interactions. These announcements all illustrate the increasingly central role that data is playing in marketing technology.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

MARCH 7, 2014

Nor does it hurt that I enjoy their corporate sense of humor – see their recent announcement of integration with Wistia for video display, featuring 9-year-old “Girl CEO” Phoebe Ray, daughter of the company founder.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Rather, it finds prospects who are not yet on the marketer’s own list by scanning ad exchanges for promising individuals.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

JUNE 1, 2007

Most of the dashboard vendors stress their physical display capabilities—how many different types of displays they provide, how much data they can squeeze onto a page, how easily you can build things—and leave the rest to you. VisualAcuity dashboards rely on many small displays and time-series graphs to do this.

Software 120

Software Display Vendors Tagging 120

Customer Experience Matrix

MAY 18, 2010

Come to think of it, this could also be a split test in paid search or display ads. These could offer a book, Webinar, white paper or something else; what matters is which value proposition is more attractive, which would be measured simply through the open rate. Or can you think of a better test to answer the time vs. knowledge question?

Open Rate 120

Open Rate Paper Tagging Display 120

Customer Experience Matrix

DECEMBER 10, 2013

As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. This borders on integration of Web display with marketing automation, an extremely important trend.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

JUNE 13, 2016

Those systems could in turn feed other channels such as display advertising. They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. ZenIQ will also report on coverage, reach, engagement, pipeline movement, and results over time.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

FEBRUARY 4, 2010

As the headline suggests, about three-quarters of the marketers listed personalized email, display advertising and onsite pages as a high priority, but just under half are actually using them. But the actual question asks about email, display advertising and onsite content personalized " based on individual online behavior ”.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Customer Experience Matrix

OCTOBER 11, 2011

I think the more important reason is that Spark gives Marketo a way to speak to small businesses with the distinct language and evangelistic fervor displayed by small business specialists. But, let’s face it, any sentient buyer will notice that Spark is out there. That’s all fine and should work.

Small Business Marketing 120

Small Business Marketing Marketo Marketing Automation Services Work Management 120

Customer Experience Matrix

MARCH 5, 2009

online chat (display a button to request chat; monitor visitors and proactively offer a chat when appropriate) 1 0 0 0 0 0.5 0 1 0 show highest-value offer on form (automatically display highest-value offers on a form based on lead characteristics and behaviors) 0.5 0 0 0 0 0.5 0 0 0 0 0.5 0 0 0 0 0.5

Lead Ranking 120

Lead Ranking Lead Scoring Demand Generation Work Management 120

Customer Experience Matrix

JUNE 3, 2007

Dashboard systems must gather data from source systems; transform and consolidate it; place it in structures suited for high-speed display and analysis; identify patterns, correlations and exceptions; and make it accessible to different users within the constraints of user interests, skills and authorizations.

Correlation 120

Correlation Analysis Vendors Display 120

Customer Experience Matrix

JULY 3, 2014

Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120