Chris Koch

MARCH 4, 2011

Advertisers have abandoned print display advertising that at least had some degree of targeting for online display ads that have no targeting at all. We keep hearing that quote from John Wanamaker about how half of his print advertising dollars were wasted. Trouble is, with online that figure is closer to 100%.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

FEBRUARY 28, 2014

Today, the kind of flexibility that my former boss displayed (or maybe it was just sheer frustration; she did the dumpster dive after an overzealous candidate had dozens of balloons delivered to her tiny office that made it impossible for her to reach her desk one morning) doesn’t seem to be happening. Where’s the Flexibility?

Paid Search Agency 100

Paid Search Agency Companies Training Education 100

Chris Koch

JANUARY 31, 2014

And that self is on full display in an eight-minute video made in 1998. Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult. Fallon has risen to become a star by doing just one thing: being himself.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

Chris Koch

JANUARY 22, 2010

The communities you belong to should all Your LinkedIn profile should display your most recent posts and tweets, and your blog should display all of the above. So for example, your blog comments on other’s blogs should contain your Twitter handle and a link to your blog. Embed and measure calls to action.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. This post is from a real query I received from a client this week. See what you think of my answers: How did thought leadership initiatives in companies begin?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Chris Koch

JULY 10, 2009

He argues that putting a data form in front of a prospect displays a lack of confidence in the quality of our work and at worst drives people into the arms of competitors. B2B marketer Tom Bottom got me thinking about this issue this week with a daring post that questions whether we should be doing any data capture at all.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100