B2B Marketing Traction

JANUARY 14, 2014

Make sure your site displays well on mobile devices. Make sure yours displays on tablets as well as smartphones. Update your site with the latest technology to make sure it’s performing at top possible speeds. The percent of people viewing your site on their mobile devices is growing.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JANUARY 31, 2012

Marketing experts could use Pinterest to display favorite campaigns and designs. But, to comply with Pinterest’s etiquette criteria of not being self-promotional, you should not create boards that only display your designs. That might be tough for marketers, who are by nature self-promotional.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

MAY 5, 2015

Constant Contact was one of the first email utilities, and if you choose a template that is “mobile-friendly,” it should display well across devices. Read their instructions for choosing a responsive design here. Get instructions and a screen shot on how to do this here.

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

SEPTEMBER 20, 2012

With the default search based on relevancy, a person’s 1st connections that meet the search criteria will be displayed at the top of the list, then 2nd, 3rd and so on. How does one become more relevant to someone who searches for a certain title, skill sets, or specialty expertise on LinkedIn? You are connected to them.

Relevance 100

Relevance Linkedin Ideal Customer Profiles CMO 100

B2B Marketing Traction

NOVEMBER 8, 2013

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. Broadcasting messages on Twitter is free. You say what you want, and if people want to listen to you, they follow you. But then Google went into social media with Google+. It did an IPO.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

APRIL 17, 2015

A Company page displays your brand within your profile and allows others to follow you. There is also an opportunity to create a presence for your company brand on LinkedIn, and that’s done by setting up a Company Page with your logo, photos, news and articles or blog posts. People are free to follow any Company Page they want.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

NOVEMBER 11, 2014

Facebook can pose some challenges for display of photos on company pages. If it doesn’t have an image – add one! Use photos you have taken or royalty-free photos from sites like Flickr.com ( see my previous post about this ).

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

AUGUST 29, 2012

If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. Descriptions may not be weighed heavily for keyword relevance by the search engines, but they are a critical element. This is your opportunity to write compelling copy to get visitors clicking through!

SEO 100

SEO Keywords Guidelines Opinions 100

B2B Marketing Traction

APRIL 1, 2013

Some marketers are like this, displaying ADHD tendencies when it comes to getting marketing jobs done. “Squirrel!” ” Or so the joke goes about the dog distracted by a squirrel running by. What’s the best way to work with these marketers?

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 7, 2010

Note that the 2010 ads will not display until the 4th quarter of the game ends. Which of the ads is your favorite? If you remember the ad storyline, do you remember the brand it represented? Please vote for your favorite below. You must have Adobe Flash Player 9. or higher installed to view this content. src="[link].

Ads 100

Ads Buzz Display Spending 100

B2B Marketing Traction

JANUARY 11, 2013

LinkedIn displays your endorsements in descending order, so the skill with the most votes is at the top – probably influencing your connections as they endorse you. For example, Facebook defaults its news feed to the most popular stories, or those with the most likes and comments.

Linkedin 100

Linkedin Social Media Act-On Display 100

B2B Marketing Traction

JANUARY 19, 2012

A tag cloud which displays themes that the blog posts cover. A way to subscibe to the blog (typically an RSS feed). Feedburner seems to be a top choice. A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Commenting. Most blog platforms such as WordPress and Blogger include this.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

APRIL 1, 2015

Your brand should be prominently displayed at the top of the email. So, before you hit “SEND” on your next promotional email, put yourself in the shoes of the recipients – the readers of your email – and ask the following questions: 1. Can our readers easily tell who we are?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 6, 2015

When you click on the Contact Info tab, LinkedIn displays the contact information your connection decided to disclose and lets you add in data that you need to keep track of. Art is an expert in leadership and talent development and author of five books. Right beside the Relationship tab is the Contact Info tab that I mentioned.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

FEBRUARY 28, 2012

When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

AUGUST 8, 2011

You’ve updated your privacy settings for what displays to others on the LinkedInWho Has Viewed My Profile report! Select your option and make sure you click on Save Changes. Note that if you choose option 2 or 3, LinkedIn will not allow you to see who views your profile!). That’s it!

Privacy 100

Privacy Ideal Customer Profiles Profiling Linkedin 100

B2B Marketing Traction

FEBRUARY 6, 2012

Your website does not display your physical business address. But what is really happening once a prospect lands on your B2B website? Do they see you as credible? Trustworthy? Here are some of reasons visitors to your website don’t trust you: 1.

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

FEBRUARY 3, 2010

From the menu, select Alerts, or, if that doesn’t display, select “More” from the menu and then select “Alerts” Your Google Alerts can help you monitor your own activity online. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

From the menu, select Alerts, or, if that doesn’t display, select “More” from the menu and then select “Alerts” Your Google Alerts can help you monitor your own activity online. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

OCTOBER 16, 2015

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. The client did not require that their site update include a responsive design.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

NOVEMBER 18, 2015

Instagram has a cool hashtag feature, where as you start typing the hashtag you’ll use popular tags are displayed for selection so you can be more a part of the conversation. If you’re doing it right, you spend some time editing your photos and creating some interesting text to go with them.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

SEPTEMBER 29, 2011

There are aggregators that filter and display information and news so you can quickly review and share other people’s content. In addition to your strategy, you need to leverage technology. There are great tools that help you populate social media platforms automatically when you publish a message or blog entry.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

AUGUST 15, 2011

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

JULY 23, 2014

These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. These folks were generating content and messages for others on typewriters and computers before many consumers who use the Internet today were even born.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

JULY 8, 2015

Other changes include removing the Top Contributor and Statistics from displaying on LinkedIn Groups, as well as the optional Group cover image. There is no mention of how many complaints, and this used to be the responsibility of the Group Manager(s). Read more about the changes on LinkedIn’s Help Center here.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100