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  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Display] Paid Search & The Truven 15 Top Health Systems
    We did notice areas for improvement in Advocate Health’s ad copy: Using the display URL to add targeted keywords would increase click-thru rate by 8%. Unfortunately, poor average position prevents advertisers from displaying sitelinks, which provide a quick and easy way to improve click-thru rate (by 20%-30%) and potentially quality score.
  • FATHOM  |  FRIDAY, MARCH 21, 2014
    [Display] Navigating the Sea of Marketing Changes to Boost Enrollments
    Conversion Optimization & Usability Higher Education Online Advertising / SEM / Display higher ed higher-education marketing Is your school’s website too cool ? Yes, I said it. And that might be costing you money if you’re like many university websites. What does your university get out of its website (and marketing)?
  • FATHOM  |  TUESDAY, FEBRUARY 24, 2015
    [Display] Health Systems’ 5 Most Common Digital Advertising Mistakes
    Healthcare Online Advertising / SEM / Display hospital advertising Truven 15 Top Health Systems Hospitals can make better use of advertising dollars and increase return on paid search by avoiding the following pitfalls. 1. Geo-targeting too large of an area. By honing in on the core market, a hospital’s ads can show up more often. 2.
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Display] PPC for Higher Ed on a Budget:
    Sure, you could spend your entire marketing budget on display and display along (for the record, I do not condone that), but chances are you won’t see the best return. In this case, you might want to get the message across and display may be the best avenue for you. Higher Education Online Advertising / SEM / Display
  • FATHOM  |  FRIDAY, APRIL 11, 2014
    [Display] Understanding AdWords Sitelink Extensions
    Online Advertising / SEM / Display Retail / E-commerce Sitelink extensions are the easiest and most common type of extension to include in your ads.  Not only do these extensions help take up more real estate on the page to improve your CTR by 10-20%, they also have an impact on your ad rank.  It now factors in ad extensions and formats.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Display] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising However, any preconceived opinions on this medium needs to be turned around and thought of positively.
  • FATHOM  |  FRIDAY, DECEMBER 21, 2012
    [Display] Digital Marketing Strategy, Trends & Predictions for 2013
    Big Data/Predictive Analytics Content Creation & Strategy Conversion Optimization Education Industry Google Analytics Mobile Online PR/Link-Building Paid Advertising/SEM/Display SEO Social Media Technology Industry Usability Video Web Design & Development
  • FATHOM  |  TUESDAY, FEBRUARY 4, 2014
    [Display] How to Use The Search Monitor in Higher Education Advertising
    Although it doesn’t display conversions, it does show the ad that was shown the most times in its average rank. Education Industry Online Advertising/SEM/Display higher education Paid Search ppc SEM the search monitor How do you know when the time is right to incorporate a tool into your paid search strategy for higher education?
  • FATHOM  |  WEDNESDAY, JANUARY 1, 2014
    [Display] Quality Assisted Living Leads for Under $100 Each? You Bet!
    So why not keep your brand top-of-mind by placing your display ads throughout the Internet on websites like sports, news, and weather? As you see below, display remarketing brought in 998 leads at a cost per lead of $31.72. Healthcare Industry Online Advertising/SEM/Display Sales-Marketing Alignment How did we do it? The result?
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Display] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    In most cases, the service-line marketing manager represents the interests of the business line, but still needs approval from specific physicians and other stakeholders to launch new PPC or display campaigns. Understanding traditional advertising is imperative, so that we may incorporate similar messaging in PPC and display advertising.
  • FATHOM  |  FRIDAY, NOVEMBER 15, 2013
    [Display] 5 Paid Search Metrics for Schools and Education Companies
    Education Industry Online Advertising/SEM/Display call extensions cost per enrollment higher education lead to enroll rate Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools: Cost per Application (CPA). Cost per Enrollment (CPE). Call Value.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Display] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    Should you hire the candidate who exudes aggression and confidence, or should you hire the one that displays patience and an eagerness to listen? No matter how formulaic your hiring strategy, one question comes up time and again: does this candidate have the personality to be a sales representative? Flexibility. Listening. Sensitivity.
  • FATHOM  |  MONDAY, MARCH 25, 2013
    [Display] Do Google Enhanced Campaigns Dilute the Importance of Quality Score?
    Online Advertising/SEM/Display google enhanced campaign changes google enhanced campaigns google enhanced campaigns update google quality scoreRemember when pay per click advertising first started and the more the advertiser was willing to pay, the higher their ads average position? appeared first on Fathom.
  • E-STORM  |  TUESDAY, MARCH 25, 2014
    [Display] The Language of Media: A Glossary for the Aspiring Media Planner
    Display Advertising Online Marketing ad serving agency direct buy display display advertising media media buy media plan media planner publishers site buy I had no idea what to expect when taking my first job in media, a measly 7 months ago.
  • FATHOM  |  TUESDAY, SEPTEMBER 30, 2014
    [Display] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
    Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. Start by downloading our free 20-pg. Download Now.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 13, 2014
    [Display] What Are You Doing to Get the Most Out of Trade Shows?
    That’s why it’s important for sales and marketing to work together to make sure they get the best bang for the buck. I ran across a guest post from Vince Tricomi, VP, New Business Development at PFI Displays on ways you can maximize your efforts that I thought was worth repeating. Enjoy. That’s OK though. Consider Leads:  a. Let’s
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Display] PPC Budget Forecasting on the Fly
    Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc It’s Friday afternoon and an e-mail comes through to your inbox from your client:  “Do you think we can spend an extra $10,000 this month? We have extra budget and would love to see what the numbers would look like if we spent it in PPC. Source: [link].
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Display] “Curation” gets six tweets per hour…right now!
    Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! “Curation&# gets six tweets per hour…right now! No trackbacks yet.
  • FATHOM  |  WEDNESDAY, APRIL 24, 2013
    [Display] Using the Right Data To Fuel Your Paid Advertising
    Facebook Online Advertising/SEM/Display data for online advertising data for ppc Online Advertising paid advertising using data for paid advertising Paid advertising is becoming more and more advanced in terms of targeting capabilities, and this trend will continue to occur for the foreseeable future. How, you ask?
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Display] How To Use Increasing Digital Marketing Budgets
    Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! You’re probably not alone, at least according to recent history. Here’s hoping you’re one of the lucky ones. Enough said.
  • FATHOM  |  MONDAY, JUNE 23, 2014
    [Display] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
    Analytics / Big Data Healthcare Online Advertising / SEM / Display SEO healthcare marketing SEM As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Writing engaging and compelling content that your audience wants (AKA, content marketing). Share PPC Keyword Data to Guide SEO.
  • FATHOM  |  TUESDAY, NOVEMBER 5, 2013
    [Display] Google Tricks, Not Treats
    Category Exclusion  data has long been a great way to filter out unqualified traffic in your display campaigns. Online Advertising/SEM/Display AdWords category exclusion Google AdWords optimization Search Engine Optimization While we were busy stuffing our faces with Halloween candy, it seems Google has played another trick on us.
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Display] Best Website Design Guides and Tips of 2010
    20 Resources for Displaying Twitter Updates by Mashable. Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. Website design standards continue to evolve and grow more sophisticated. No clipart here.
  • FATHOM  |  WEDNESDAY, MARCH 27, 2013
    [Display] Prepping for Google Enhanced Campaigns: Don’t Just Turn the Switch
    Online Advertising/SEM/Display getting ready for google enhanced campaigns google enhanced campaign google enhanced campaigns preperation for google enhanced campaigns prepping for google enhanced campaigns
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Display] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content.  Increase content engagement. Remarket to previously engaged users.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 9, 2010
    [Display] 10 Things You Must Do for LinkedIn Profile Completeness
    You’d be surprised how many people still use abbreviations instead of displaying their full name. Display Your Photo. still get asked this question often: Should I display nothing, a logo, or a photo? There are reasons why some people don’t want to display their photos, but this is a social networking platform.
  • FATHOM  |  FRIDAY, MARCH 29, 2013
    [Display] AdWords Enhanced Campaigns –Where Google Fell Short
    Online Advertising/SEM/Display adwords enhanced campaigns enhanced campaigns google adwords google adwords enhanced campaigns google enhanced campaigns google enhanced campaigns failsOkay, I promise this is my LAST blog post discussing Google AdWords Enhanced Campaigns for at least the next month!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 10, 2011
    [Display] How To Create The Perfect Dashboard To Display Your Inside Team’s Sales Metrics
    Last week there seemed to be a common theme when working with our clients: What metrics should we use to measure the success of this project and how are we going to organize and display the information? The question is how to display this information visually. Total Opportunities to Date in table form.
  • FATHOM  |  FRIDAY, SEPTEMBER 12, 2014
    [Display] What I Learned by Monitoring Competitors in Higher Education
    Higher Education Online Advertising / SEM / Display My post, below, was also published by The Search Monitor on September 4, 2014. When it comes to paid search, every college and university wants the same thing: more leads at a lower cost per lead. During the peak season, we do a lot of competitor monitoring. Need even more detail?
  • FATHOM  |  FRIDAY, MARCH 1, 2013
    [Display] SEM for the Enterprise [White Paper]
    Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Display] Quantifiable Sexism in the Marketing Industry
    Online Advertising / SEM / Display Sales & Marketing Alignment AdWords sexism They say the customer is always right, but here’s where I’d say something is wrong. In the Internet marketing industry, women are paid less than men by 20% and undervalued by 21% among clients. points lower on average than male reps (compared to 0.43
  • E-STORM  |  MONDAY, MARCH 3, 2014
    [Display] Etiquette for Media Planners, from Media Planners
    Display Advertising Online Marketing agencies marketing media planners media team media vendors vendor relations vendors That said, media planners often forget that without their print and digital media vendors, they […].
  • FATHOM  |  FRIDAY, OCTOBER 11, 2013
    [Display] Increase Alumni Membership, Donations & Student Referrals with Digital Marketing
    Education Industry Marketing Automation/Email Marketing Online Advertising/SEM/Display Social Media alumni marketing automation ppc While driving new student enrollment is often the number one goal, it’s important to remember the ones who walked the halls before. After all, alumni are the reason universities continue to thrive.
  • FATHOM  |  SATURDAY, MAY 17, 2014
    [Display] Why the Acquisition of Caring.com is a Wake-Up Call to the Assisted Living Industry
    Digital Marketing Healthcare Online Advertising / SEM / Display Sales & Marketing Alignment SEO Imagine this all-too-real scenario: your aging parents, now in their mid-80s, can suddenly no longer take care of themselves, and they have asked you to help them find an assisted living community. billion marketing machine.
  • FATHOM  |  MONDAY, APRIL 15, 2013
    [Display] Offline Data Targeting “Partner Categories” Now Available on Facebook
    Facebook Online Advertising/SEM/Display Social Media Facebook Ads Facebook Advertising Facebook Advertising Tips facebook advertising updates Facebook PPC facebook ppc advertising Last week Facebook announced a new form of targeting options called “partner categories.”
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 13, 2013
    [Display] What You Need to Know About Using Google AdWords Content Campaigns
    If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. The main difference between this and traditional display ads is that you can also use keywords just like you do within your Search Campaigns.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 19, 2014
    [Display] 5 Takeaways from Search Marketing Expo Advanced 2014
    Utilize Display and Search in Tandem. Display and search have different capabilities and unique characteristics, and each should be utilized appropriately in tandem to get people to convert. The Search Marketing Expo ( SMX) Advanced conference in Seattle, Washington wrapped up last week. Embrace Mobile. Challenge Best Practices.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 11, 2013
    [Display] Event Marketing For Lead Generation
    To do this, you have to get your leads to look at your display and join in a conversation with you. Things you can do to engage your leads include: Put up attractive displays to help your prospects learn about your company. These displays should be clear and easy to understand. dboystudio / Shutterstock.com. Before the Event.
  • FATHOM  |  WEDNESDAY, AUGUST 6, 2014
    [Display] Get On My Level: Simplifying Your Knowledge
    Digital Marketing Online Advertising / SEM / Display Account Management Client Communication ppc Help Your Clients Understand You Better. As a digital marketer, how can you create value from something that a client or potential client doesn’t understand? You can’t use jargon or common industry terms because your date won’t understand you.
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Display] Introducing Google ‘Location Groups’ in AdWords
    Online Advertising / SEM / Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Companies try to either focus on being a low-cost leader (i.e. Google+).
  • B2B MARKETING MENTOR  |  WEDNESDAY, NOVEMBER 7, 2012
    [Display] Eloqua AdFocus: Marketing Automation Meets Display Ad Management
    Eloqua just announced AdFocus–a tool that allows marketers to manage their display ad targeting within Eloqua's marketing automation system. AdFocus gives marketers a way to monitor and manage their paid display ad marketing alongside other marketing channels such as email and affiliate marketing. Click image to enlarge.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Display] Digital Marketing Strategy for Launching New Products & Services
    Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media Businesses launch exciting new products and services every day, but not all of them succeed. Ironically, the difference between a successful and failed launch often has absolutely nothing to do with the new offering itself.
  • FATHOM  |  THURSDAY, JUNE 13, 2013
    [Display] 6 Simple Steps To Optimize Your Product Listing Ads
    commerce/B2C Online Advertising/SEM/Display comparison shopping engines CSEs e-commerce product listing ads Comparison shopping engines (CSEs) have always been part of strategies to drive revenue and promote products for e-commerce companies. Are you getting the most from your Product Listings Ads (PLAs)? …
  • FATHOM  |  THURSDAY, APRIL 16, 2015
    [Display] VIPPS Certification and Paid Search for Health Systems and Hospitals
    Healthcare Online Advertising / SEM / Display Google AdWords health systems ppc VIPPS Certification Healthcare marketers and advertisers, I feel your pain; you have to deal with so many obstacles, especially when it comes to online advertising. So, what does VIPPS stand for? VIPPS stands for Verified Internet Pharmacy Practice Sites.
  • ENGAGE  |  WEDNESDAY, JULY 30, 2014
    [Display] Content marketing folks display their super powers at this year’s Comic-Con
    Here are some of the most inventive displays and experiences sure to make the yearbook for 2014: The Simpsons. San Diego Comic Con is often lovingly called “nerd prom,” but the annual event is always decked out in finery that leaves crepe streamers and balloons in the dust. Teenage Mutant Ninja Turtles. Gotham. Game of Thrones. Falling Skies.
  • THE EFFECTIVE MARKETER  |  MONDAY, SEPTEMBER 20, 2010
    [Display] The Opposite of Advertising « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? After being picked up by local media and sports commentators, fans raved about the new jersey.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Display] So You Are Changing Your Name – Learn What to Do Digitally.
    Revise your image ads for display and remarketing initiatives. B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development Whoo-hoo!!! You are done. Let the money roll in. But in reality… D’oh!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 19, 2011
    [Display] 10 Fast Facts About Zillow
    It also makes money through traditional display advertising. million and display advertising represented 57% at $17.2 Social Media advertising display ads Expedia IPO Lloyd Frink Postlets real estate revenue Richard Barton SEC Securities & Exchange Commission unique users Zillowby Jesse Noyes | Tweet this. Zesty Stuff.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 13, 2012
    [Display] Entice Mobile Users to Open Your Emails: 3 Tips
    Design Email Marketing call to action email design email display email for mobile email marketing mobile marketing pre-header preheader This article by VerticalResponse CEO and founder Janine Popick originally appeared on  Inc.com. know, I know, there’s so much you want to say! Are you using pre-headers? All rights reserved.
  • FATHOM  |  WEDNESDAY, OCTOBER 16, 2013
    [Display] Marketing Bariatric/Weight-Loss Surgery Online
    Healthcare Industry Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO Affordable Care Act bariatric surgery marketing automation We all know that obesity has reached crisis proportions in America today. One in three American adults is overweight, as well as one in six children.
  • FATHOM  |  THURSDAY, MAY 8, 2014
    [Display] Higher Ed Advertising: Using Bing Yahoo! Network Extensions
    Higher Education Online Advertising / SEM / Display Bing Ads education marketing heroconf higher ed Paid Search ppc hero Yahoo I recently spoke at HeroConf in Austin, Texas about the Bing Yahoo! Network and why to use their Extensions. The green bar shows what your average CTR could be without utilizing more extensions. Why is RAIS useful?
  • SOCIAL MARKETING FORUM  |  SUNDAY, JUNE 3, 2012
    [Display] IAB Europe AdEx Benchmark Europe 2012: the Facts
    Brand marketing Opinion Research Search engine marketing display advertising IAB Europe AdEx Benchmark Europe online advertising search engine marketingAccording to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%.
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 4, 2011
    [Display] Facebook Is Bigger than the Numbers
    Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , News , Research Tagged with Digital Media , Display , Facebook , News , Stats Like Be the first to like this post.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 5, 2010
    [Display] Multiply your blog’s benefit by integrating social media
    Tags: B2B Web Strategy Blogs, Blogging Social Media unique compelling and engaging   barry calls website’s traffic search engine rank benefits chiefly bowman suggests the “viral” it’s a multiplier effect tweet post’s title significantly accelerated recommendation recipe displaying neat
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Display] Where Are Marketers Allocating Budget? [CHART]
    On the other end of the spectrum, it appears most marketers anticipate a decrease in spend on standard display advertising.  If we think about how this is typically implemented, the primary focus is on visitors to your site who learn about your products or services but leave before making a purchase.  Enter AdFocus.
  • PWB MARKETING BLOG  |  MONDAY, JULY 11, 2011
    [Display] Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
    The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google is quickly becoming a dominate player in display, too. It’s Display Network – which delivers banner ads across a network of content sites – reaches over 80% of all Internet users. The choice is clear.
  • E-STORM  |  MONDAY, MARCH 3, 2014
    [Display] etiquette, media planners, vendor relations, media teams
    Display Advertising Online Marketing agencies marketing media planners media team media vendors vendor relations vendors That said, media planners often forget that without their print and digital media vendors, they […].
  • B2B MARKETING TRACTION  |  MONDAY, DECEMBER 26, 2011
    [Display] Why a Square Logo is Better for Online Marketing
    Because more and more online and electronic  logos display best in a square format. Many social media profiles feature  thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. If your logo is not square, it should be!
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 22, 2010
    [Display] Your headline is all that stands between your page and a quick exit
    OK, we all know that content is king on the Web, and that content consists primarily of copy …copy that is interesting, relevant, and that follows best practices for Web writing, such as keyword usage, short sentences and paragraphs, bullets where possible, etc. But there’s one element that’s too often overlooked in the primers on [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 17, 2012
    [Display] Why Twitter needs to learn a lesson from Apple. And FAST.
    Building an awesome mashup that displays tweets alongside content from other services? ” Nearly every aggregating service, including the new Klout “Moments” feature displays feeds from multiple sources. e.g. comments, updates from other networks.” Twitter wants to own the Twitter stream — wherever it is.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Display] How to Nurture Contacts Beyond the Inbox
    This honor highlights the role of marketing automation beyond the scope of email – enabling marketers to nurture leads across email, display, and social advertising. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Pete Schott , Product Marketing Manager at Bizo. Lead Nurturing
  • BUYER INSIGHTS  |  MONDAY, NOVEMBER 26, 2012
    [Display] A Better Way Of Asking For The Order
    Some sellers display a surprising reluctance to ask for the order. Others are not so shy, but ask for the order in a way that can put the buyer off. In this article we examine the best way of asking for the order. The Trouble With Closing Closing techniques from the ‘always be closing’ school [.].
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Display] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    How has the landscape in display advertising changed in the last 3 years? (AF) In addition to company-based advertising (typically via some form of IP tracking), more and more B2B companies are using other forms of programmatic advertising to generate demand. call it the “Searchifcation” of display advertising. contextual targeting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Display] It’s time to evolve the social media mindset
    Display and PPC (pay per click). Let’s take “display.”  What is the value of display?  What if you could store the user action and information, and then later provide a display ad for Brand X when Connie visits another site? By “Social Steve” Goldner, Contributing {grow} Columnist. Email. SEO (organic).
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Display] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Programmatic advertising buying is one of the newest buzzwords in the online display space. Display measurement; View-throughs, attribution modeling. see below).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Display] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Email retargeting is a newer tactic which allows you to serve display ads across the web to your email list users, engage those users beyond emails, and ultimately accelerate your pipeline. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads. Lead Conversions/CPL. Nurture Touches.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 25, 2012
    [Display] The wrong place for a Twitter feed
    I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. Done correctly, Twitter is lively, personal and human.  If you display your Twitter feed on your website, you’re displaying one side of a two-sided conversation. Here’s why. “LOL!!!!
  • SAZBEAN  |  FRIDAY, NOVEMBER 8, 2013
    [Display] Will People Rate Businesses on Facebook?
    FACEBOOK LIKE (Photo credit: owenwbrown) Facebook has been testing a new feature that displays star ratings (out of five possible) on business pages. – A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages by Darrell Etherington The post Will People Rate Businesses on Facebook? What do you think?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 16, 2013
    [Display] Graffiti Artist Banksy Proves That Context Is Everything
    also think it’s a brilliant display of the power of content marketing. I had heard about Banksy and even knew he was coming to New York. Brilliant display of content marketing or just a satirical prank from a pretentious artist? Banksy’s art often sells for tens of thousands of dollars. What’s the point? Strategy
  • MEASURABLE MARKETING  |  FRIDAY, JUNE 3, 2011
    [Display] Google Launches +1 Button
    When the system is sufficiently rolled out, highly recommended web content will be displayed more prominently in Google's organic results. To be able to view +1s displayed on Google search results, you need to be logged into your Google account when using the search engine. Here's Google's product demo video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 6, 2012
    [Display] The profound power of five blog readers
    She displayed a chart displaying the lowly results of her blogging efforts. At the recent Social Slam conference , there was a ton of inspiring content from some of the greatest marketing minds around. And yet to me, the sentence from the day-long conference that has lingered in my mind came from the least-known speaker of the day.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Display] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ad Ready is in essence, a mini Trade Desk, because there is no minimal spend, meaning I can use the platform for display and retargeting for smaller clients of mine. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 16, 2014
    [Display] 6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour
    19), and Chicago (May 7), the Funnelmentals Tour is aimed squarely at helping B2B marketers master full-funnel marketing with a combination of display, social advertising, marketing automation, and other digital tactics. He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine. Convenience.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 13, 2011
    [Display] VIDEO: Infographics and Data Visualization
    Here's a video infographic about.inforgraphics, and how useful they can be in displaying and pulling meaning from large sets of data. Watch on YouTube
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Display] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    In the mid-funnel, marketers must nurture prospects using a variety of tactics, ranging from email, to sales development rep phone calls to display advertising. Display can also be used to nurture the 80 percent of a typical B2B marketer’s database who don’t open email. Leap No. 1: Embrace full funnel marketing.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Display] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    Regular display ads typically target audiences in early buying funnel stages with the goal to entice them to click, or build brand/awareness so that other lead generation tactics can receive a lift (studies show display ads give paid search a conversion lift).  They let users buy, manage, report on, and optimize display media.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Display] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Regular display ads typically target audiences in early buying funnel stages with the goal to entice them to click, or build brand/awareness so that other lead generation tactics can receive a lift (studies show display ads give paid search a conversion lift).  They let users buy, manage, report on, and optimize display media.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Display] 3 Ways the iPhone 6 Affects Your Emails & What to Do About It
    The iPhone 6 dons a 4.7-inch display and the iPhone 6 Plus comes with a whopping 5.5-inch screen. The iPhone 5 now seems small in comparison with its 4-inch display, and the iPhone 4 trailing behind with a 3.5-inch screen. The iPhone 5 currently displays around 11 characters (give or take) of pre-header text in the preview.
  • THE POINT  |  THURSDAY, MARCH 11, 2010
    [Display] 7 Mistakes To Avoid In Your Next Webinar Invitation
    The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. Simply displaying server clipart does nothing for your message and pushes vital selling copy down the page. 4. For example: 1. Sell the offer, not the product. See #1 above.
  • HUBSPOT  |  SUNDAY, FEBRUARY 8, 2015
    [Display] Who Actually Clicks on Banner Ads? [Infographic]
    And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker. In fact, there have been some pretty creative uses of the display format. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Display] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Similar to Google’s AdMob, Facebook will now allow advertisers to display their Facebook ads on a network of mobile apps and games. During these news stories, advertisements will be displayed. Over the past few years, advertising on social media has grown in sophistication. More Dollars to Advertising. Twitter’s Algorithm Change.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Display] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is direct marketing, such as email, display, and PPC search. Some of it is pull (social), some push (display). And YouTube in 10th place? It’s hard to believe.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 19, 2012
    [Display] Social Media Does Not Influence B2B Buyers
    Since the majority of your social media activity will be public, and on display for all to see, a sales attitude poses a serious risk, turning off potential buyers. That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Don’t be that guy. Image by Kenny Madden , used with permission.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Display] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    Prepare for the preview pane: The information that displays in the preview pane is a big part of the reason your message gets opened. If the pictures don’t render, or they don’t display correctly (and a lot of preview panes suppress them), your primary message will be lost. Marketing emails lure the leads, and sales reels them in.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Display] How to Create Custom Tabs for Facebook Business Pages
    You'll need to provide a " Display Name ," which is what your app will be called. Step 4: Create the Content That Will Display Within the App's Tab. Create a page on your website (it's best to keep the page not visible in your navigation) that will display inside your Facebook page tab. Step 1: Login as a Facebook Developer.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Display] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) isn’t enough Using Data Marketing to Target Online Display Ads. The company was able to augment its traditional direct (physical) mail campaign for these prospects with targeted online display advertising, through a marketing technology vendor.
  • SYNECORE  |  WEDNESDAY, JANUARY 28, 2015
    [Display] How to Convince Your Boss to Switch to Responsive Web Design
    If a desktop user tries viewing your website via mobile URL, or if a mobile user views your website via desktop URL, it will not display properly and might cause him or her to leave your site out of frustration and confusion. So, what are you supposed to do if your boss or senior designer is completely against adopting Responsive Web Design?
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Display] What Are Rich Snippets?
    By incorporating rich snippets into your firm’s website code telling search engines to display content landing pages in your rankings, your firm can direct users to your most valuable or relevant content pieces. Search engines will then display an image of the multimedia file next to the ranking search result. Online Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Display] What LinkedIn’s Acquisition of Bizo Means For Marketing
    For example, right within the context of a campaign, modern marketers can orchestrate a Bizo display ad to reach B2B customers with specific behaviors and attributes. by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” We believe it’s also a time to celebrate the importance of open marketing platforms.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 3, 2013
    [Display] 15 Expert Guides to WordPress: Tips, Techniques, Plugins and More
    Rachel Butts supplies a tutorial on how to use the Display Widgets plugin to “display different widgets on different pages, thus allowing you to have custom sidebars on your WordPress site.” See below for sources.). Nevertheless, it’s not perfect. Optimize the speed of your site? WordPress Tips, Tactics and Facts.
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, OCTOBER 22, 2010
    [Display] It's Budget Season - B2B Marketing Budget Trends for 2011
    Within digital marketing, the largest share of the budget will go toward company websites (26.7%), followed by display ads (21.0%), email marketing (18.6%), search ads (13.6%), search engine optimization (7.6%), digital events (7.1%) and social networks (5.4%). this year over 2009. last year. last year. last year. last year.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [Display] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    Recommendations can appear on Web pages, mobile devices, display ads, or emails (where recommendations are updated by calls to the central server each time the email is opened). I’ve seen more interesting systems recently than I have time to review in depth. Here are some quick sketches of products you may want to explore in more detail.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 23, 2015
    [Display] Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know
    Your web developer can change your site to recognize the device a visitor is using and adjust the display accordingly. But, for the most part, a template update on WordPress is a matter of changing the template and checking all pages and features to make sure that everything works and displays properly. 2. More effective?
  • NNC SERVICES  |  FRIDAY, MARCH 15, 2013
    [Display] Is Your C-Suite Hesitant to Get On Social Media?
    Prominent amounts of business websites now display social tabs, asking the visitor, “follow us,” on anywhere from one to several different networks.  Social media’s influence on business, in both the B2B and B2C sectors, continues to grow every day.  Trade shows and conferences typically have their own official hashtag. 
  • CRIMSON MARKETING  |  THURSDAY, MARCH 12, 2015
    [Display] Craig Cotton, VP Marketing at Impinj: How The Internet of Things is Revolutionizing Retail
    What’s more, Craig explains how this is revolutionizing traditional product marketing of brand sponsored end cap and eye level promotional display by delivering data on the efficacy of such programs. Needs determine market innovation. That’s changing. Craig Cotton leads the Marketing and Product Management teams for Impinj.
  • AD YOUR COMMENT HERE  |  TUESDAY, SEPTEMBER 20, 2011
    [Display] Social Sharing Buttons Offer Opportunity for Brands
    A colleague of mine sent over a short study on social sharing from BrightEdge , and highlighted Twitter data. A few key pieces of data: Almost half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons. percent in late July. Facebook plugins (e.g. percent of the top 10,000 sites.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 25, 2014
    [Display] 5 Ways to Maximize Google Webmaster Tools for Better SEO
    When someone does a specific and branded search (in our case below, VerticalResponse), Google displays groups of related results, typically popular pages, underneath the main search result. This is a rare opportunity, so take advantage of it by only displaying your best pages! Adjust Your Sitelinks. Monitor Your Most Linked Content.
  • NUSPARK  |  WEDNESDAY, APRIL 20, 2011
    [Display] New Twitter Chat Addresses Marketing and Lead Generation Issues
    Each week, we’ll discuss a variety of topics related to generating leads, inbound marketing, website conversion tactics, media planning and buying, digital display, … [ visit site to read more ]. Marketing Strategy Social Media
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 8, 2011
    [Display] CRM Evolution Conference: Social CRM Takes Center Stage
    The focus was more on the dangers of displaying the information than on the dangers of gathering it in the first place. For what it’s worth, I did pick up a pair of intriguing buzzwords: the need to display information in “context” and to pick the context based on the user’s “intent”. social media monitoring crmevolution social crm
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 25, 2013
    [Display] 5 Signs Your Marketing Isn’t Integrated
    If your marketing automation doesn’t talk to your email which doesn’t talk to your display advertising which doesn’t talk to your site CMS, the only way you can deliver a consistent message and experience is if you treat everyone the same way. 3. Integrated marketing is hard. Your Landing Pages Don’t Fit. Your Turn.
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