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  • FATHOM  |  MONDAY, MAY 9, 2011
    [Display] 5 Quick & Easy Ways to Optimize Your Google Display Network Campaigns
    With much recent attention and advancement from Google, the Adwords Display Network is becoming a must-use piece of the pay-per-click advertising puzzle. Conversion Optimization Paid Advertising/SEM/Display
  • FATHOM  |  TUESDAY, FEBRUARY 24, 2015
    [Display] Health Systems’ 5 Most Common Digital Advertising Mistakes
    Healthcare Online Advertising / SEM / Display hospital advertising Truven 15 Top Health Systems Hospitals can make better use of advertising dollars and increase return on paid search by avoiding the following pitfalls. 1. Geo-targeting too large of an area. By honing in on the core market, a hospital’s ads can show up more often. 2.
  • FATHOM  |  WEDNESDAY, APRIL 23, 2014
    [Display] Hospital Advertising Tips: Increase Patients with Ad Extensions
    Healthcare Online Advertising / SEM / Display ad extensions According to an article posting in July 2012 by Kaiser Health News , only 150 of 6,000 hospitals were actively using paid advertising (Google & Facebook) to promote their hospital and medical services. Review Extensions : Review extensions are credible ratings from a 3 rd party.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 27, 2012
    [Display] What Twitter?s New Header Display Really Means
    new header display, but what's the big deal? There's a lot of buzz about Twitter?s Sure, Twitter profiles may get prettier but looks are only skin deep, right? Plus, most social media die-hards don't even use Twitter.com to manage Twitter - what good is a prettier profile when it doesn't even appear in platforms like Tweet Deck or Hootsuite
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Display] Google Doing Away with Flash Ads
    Flash ads already in the system will no longer run on the Google Display Network or through DoubleClick after January 2, 2017. Display AdvertisingBusinesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. In the near future, though, that will no longer be optional.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Display] What is the True Value of Social Engagement?
    Tying revenue to your social engagement will create a clear picture and display the importance of Social channels. Online Advertising / SEM / Display Retail / E-commerce Measuring social impact on a retail client is one of the hardest things to do.  The first thing you need to do with social channels is set up goals.
  • FATHOM  |  MONDAY, APRIL 15, 2013
    [Display] Offline Data Targeting “Partner Categories” Now Available on Facebook
    Facebook Online Advertising/SEM/Display Social Media Facebook Ads Facebook Advertising Facebook Advertising Tips facebook advertising updates Facebook PPC facebook ppc advertising Last week Facebook announced a new form of targeting options called “partner categories.”
  • FATHOM  |  THURSDAY, NOVEMBER 7, 2013
    [Display] 4 Ways Schools Can Leverage Paid Search Ad Extensions
    These appear under your ad copy and vary in display. There’s no charge for displaying a review – only for a click on the ad itself. They can also choose which content to display in the drop-down calls to action. Education Industry Online Advertising/SEM/Display ad extensions AdWords Google Ad extensions.
  • FATHOM  |  WEDNESDAY, AUGUST 6, 2014
    [Display] Get On My Level: Simplifying Your Knowledge
    Digital Marketing Online Advertising / SEM / Display Account Management Client Communication ppc Help Your Clients Understand You Better. As a digital marketer, how can you create value from something that a client or potential client doesn’t understand? You can’t use jargon or common industry terms because your date won’t understand you.
  • FATHOM  |  WEDNESDAY, FEBRUARY 4, 2015
    [Display] How Much Should Health Systems Spend on Search Advertising?
    Healthcare Online Advertising / SEM / Display The title of this post is a pretty common question we get from digital-marketing and service-line managers who want to know how best to promote their health system through paid advertising. How many service lines would you like to promote? Will you be promoting specific doctors? 2.
  • KEO MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Display] Online Advertising: Click-to-Call Boosts Conversions
    Display Advertising Paid Search Advertising digital marketing online advertisingDo you have “leaky” landing pages? Most businesses do, whether they realize it or not. Most landing pages have multiple areas where leaks can occur. By analyzing and optimizing the landing page, you can maximize your conversion rates.
  • FATHOM  |  WEDNESDAY, FEBRUARY 5, 2014
    [Display] Assisted Living Digital Marketing - Where We're Going
    Healthcare Industry Online Advertising/SEM/Display I know it seems like it will never come, but trust me: Spring is around the corner. January flew by – pretty soon, I won’t be able to go sledding with my girls (which is probably a good thing for my physical health). Fathom delivers for roughly one-third of that price.
  • FATHOM  |  FRIDAY, NOVEMBER 15, 2013
    [Display] 5 Paid Search Metrics for Schools and Education Companies
    Education Industry Online Advertising/SEM/Display call extensions cost per enrollment higher education lead to enroll rate Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools: Cost per Application (CPA). Cost per Enrollment (CPE). Call Value.
  • FATHOM  |  THURSDAY, DECEMBER 19, 2013
    [Display] 2014 Resolutions: Organizing Your Education Paid Advertising Campaign
    Education Industry Online Advertising/SEM/Display New Year’s Day means new resolutions. We’re all guilty of forgetting these goals almost immediately, so we’ve prepared a cheat sheet to help you with what should: organizing your educational institution’s PPC advertising campaigns according to our best practices. Test, Test, Test!
  • FATHOM  |  FRIDAY, OCTOBER 11, 2013
    [Display] Increase Alumni Membership, Donations & Student Referrals with Digital Marketing
    Education Industry Marketing Automation/Email Marketing Online Advertising/SEM/Display Social Media alumni marketing automation ppc While driving new student enrollment is often the number one goal, it’s important to remember the ones who walked the halls before. After all, alumni are the reason universities continue to thrive.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Display] Digital Marketing Strategy for Launching New Products & Services
    Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media Businesses launch exciting new products and services every day, but not all of them succeed. Ironically, the difference between a successful and failed launch often has absolutely nothing to do with the new offering itself.
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Display] PPC for Higher Ed on a Budget:
    Sure, you could spend your entire marketing budget on display and display along (for the record, I do not condone that), but chances are you won’t see the best return. In this case, you might want to get the message across and display may be the best avenue for you. Higher Education Online Advertising / SEM / Display
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2011
    [Display] Make Your Online Display Ads More Effective with SnapApp
    and.3%, it's no surprise that achieving ROI goals through traditional online display ads has become increasingly difficult. Online display advertising is rendered ineffective. you can use SnapApp in your online display advertising? With average click-through rates plummeting to between.2 does not. Users become "ad blind."?
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Display] Google’s April 22 AdWords Announcement
    In-App install ads – for Google Display Network, if you have a calorie counting app they’ll show your app to users who already have fitness related apps installed. Online Advertising / SEM / Display AdWords Google App keyword suggestions – based on unique data from Google Play to help drive more downloads. Insightful Reporting.
  • FATHOM  |  FRIDAY, MARCH 21, 2014
    [Display] Navigating the Sea of Marketing Changes to Boost Enrollments
    Conversion Optimization & Usability Higher Education Online Advertising / SEM / Display higher ed higher-education marketing Is your school’s website too cool ? Yes, I said it. And that might be costing you money if you’re like many university websites. What does your university get out of its website (and marketing)?
  • FATHOM  |  WEDNESDAY, MAY 7, 2014
    [Display] Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers
    Incorporating review extensions displays a quote beneath your ad from your positive review, award or accolade. Your Google + page needs to be linked to your website, and the domain in ad display URL needs to match the website URL added to your Google+ page. Online Advertising / SEM / Display Retail / E-commerce Call Extensions.
  • SNAPAPP  |  FRIDAY, JANUARY 17, 2014
    [Display] SnapApp of the Week: Bizo's "Find Out If You're a Display Advertising Expert!"
    What good are your company’s display ads if they’re not reaching the right people? . The Bizo platform helps B2B marketers get the most out of their display and social advertising efforts through efficient targeting across their vast business audience. for users to test their knowledge of display advertising best practices.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 2, 2016
    [Display] 20 Tremendous Digital Marketing Stats and Facts
    The average click-through rate of online display ads is 0.6%, and more than half of Internet users say they won’t click on ads because they don’t trust them. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets.
  • FATHOM  |  TUESDAY, FEBRUARY 19, 2013
    [Display] Why Facebook Ads Can Be a Great Alternative to Google AdWords
    Facebook Paid Advertising/SEM/Display Facebook Ads facebook ads vs. google adwords Facebook AdvertisingWith all this fuss these days around Google AdWords Enhanced Campaigns, advertisers might consider testing more of their digital advertising budget through other advertising channels, such as Facebook Ads.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Display] Digital Marketing and Display Advertising Officer job with Michael Page Marketing
    Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Display] Programmatic Display Advertising Market to Expand at a CAGR of 49.0%, by 2015-2019
    from 2015. Marketing ROI Cmo marketing roi
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Display] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    In most cases, the service-line marketing manager represents the interests of the business line, but still needs approval from specific physicians and other stakeholders to launch new PPC or display campaigns. Understanding traditional advertising is imperative, so that we may incorporate similar messaging in PPC and display advertising.
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Display] PPC Budget Forecasting on the Fly
    Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc It’s Friday afternoon and an e-mail comes through to your inbox from your client:  “Do you think we can spend an extra $10,000 this month? We have extra budget and would love to see what the numbers would look like if we spent it in PPC. Source: [link].
  • FATHOM  |  WEDNESDAY, NOVEMBER 13, 2013
    [Display] Be Smart with Your Holiday Shopping!
    Taking this one step further, these ‘cookies’ have the ability to follow users throughout various web sites and display relevant ads to which the user was previously at. Online Advertising/SEM/Display remarketing site remarketing According to the National Retail Foundation, 40% of consumers begin shopping BEFORE HALLOWEEN ! Crazy!
  • FATHOM  |  TUESDAY, MARCH 4, 2014
    [Display] Your Strategy for Staying Competitive in Online Retail
    Utilize Display & Remarketing. This type of display buy puts your products in front of ideal potential customers. Online Advertising / SEM / Display Retail / E-commerce I’m sure all of us have made a purchase of some kind online in the last month, and we’re not alone. Following these tips will help you get there!
  • FATHOM  |  THURSDAY, JANUARY 29, 2015
    [Display] Count Down to Higher Click-Through Rates with Google’s Countdown Widget
    Higher Education Online Advertising / SEM / Display countdown widget education paid search Google AdWords Google has been making a lot of changes over the past few months, and if you read my blog Avoiding Dynamic Disaster then you know that I don’t agree with all of changes being made.
  • FATHOM  |  FRIDAY, MARCH 1, 2013
    [Display] SEM for the Enterprise [White Paper]
    Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Display] How Much Do Hospitals Spend on Google AdWords?
    Healthcare Online Advertising / SEM / Display healthcare marketing ppc SEM As a follow-up from my previous post “ How Much Should Health Systems Spend on Search Advertising ? ” I wanted to provide statistics and potential benchmarks for healthcare marketers to compare against their own paid advertising performance.
  • FATHOM  |  FRIDAY, JANUARY 11, 2013
    [Display] 4 Tips for Healthcare SEM, Post-Affordable Care Act
    Healthcare Industry Paid Advertising/SEM/Display ACA Affordable Care Act healthcare SEM Obamacare PPACAWith the new year underway, office workers across the country are busy game-planning for 2013 goals.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Display] Stellenangebote, Online Sales Manager Display Advertising Jobs in Leinfelden-Echterdingen, Arbeit
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Display] Stellenangebote, Online Sales Manager Display Advertising Jobs in Leinfelden-Echterdingen, Arbeit
  • OVERGROUND  |  WEDNESDAY, NOVEMBER 5, 2014
    [Display] How Display Media Retargeting Works in B2B Marketing
    Display Retargeting (or Behavioral Retargeting) re-engages 98% of web browsers who directly visit a website or arrive via search engine queries, but do not enter the conversion funnel during their first visit. Only 2% of initially visiting website traffic converts during a first visit
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Display] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content.  Increase content engagement. Remarket to previously engaged users.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Display] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising However, any preconceived opinions on this medium needs to be turned around and thought of positively.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 25, 2012
    [Display] The wrong place for a Twitter feed
    I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. Done correctly, Twitter is lively, personal and human.  If you display your Twitter feed on your website, you’re displaying one side of a two-sided conversation. Here’s why. “LOL!!!!
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 13, 2012
    [Display] Entice Mobile Users to Open Your Emails: 3 Tips
    Design Email Marketing call to action email design email display email for mobile email marketing mobile marketing pre-header preheader This article by VerticalResponse CEO and founder Janine Popick originally appeared on  Inc.com. know, I know, there’s so much you want to say! Are you using pre-headers? All rights reserved.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 30, 2016
    [Display] Why Data-Driven Marketing Is The Next Big Thing
    The average click through rates for display advertising is now at a disappointing 0.06%. And with the rise of social media and new technologies like ad blockers, more and more brands are finally embracing and shifting their investments to content marketing. Content Marketing
  • FATHOM  |  TUESDAY, FEBRUARY 4, 2014
    [Display] How to Use The Search Monitor in Higher Education Advertising
    Although it doesn’t display conversions, it does show the ad that was shown the most times in its average rank. Education Industry Online Advertising/SEM/Display higher education Paid Search ppc SEM the search monitor How do you know when the time is right to incorporate a tool into your paid search strategy for higher education?
  • SNAPAPP  |  FRIDAY, APRIL 24, 2015
    [Display] Responsive Design: A SnapApp For All Devices
    With SnapApp, responsive design is handled by setting up different Displays within the Builder. Display is a unique rendering of your SnapApp with a different Canvas size. How to Set Up Your Displays. Your SnapApp can have as many displays as you need to meet your users' device preferences. How it Works.
  • PWB MARKETING BLOG  |  MONDAY, JULY 11, 2011
    [Display] Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
    The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google is quickly becoming a dominate player in display, too. It’s Display Network – which delivers banner ads across a network of content sites – reaches over 80% of all Internet users. The choice is clear.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Display] Where Are Marketers Allocating Budget? [CHART]
    On the other end of the spectrum, it appears most marketers anticipate a decrease in spend on standard display advertising.  If we think about how this is typically implemented, the primary focus is on visitors to your site who learn about your products or services but leave before making a purchase.  Enter AdFocus.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 11, 2013
    [Display] Event Marketing For Lead Generation
    To do this, you have to get your leads to look at your display and join in a conversation with you. Things you can do to engage your leads include: Put up attractive displays to help your prospects learn about your company. These displays should be clear and easy to understand. dboystudio / Shutterstock.com. Before the Event.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Display] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    Regular display ads typically target audiences in early buying funnel stages with the goal to entice them to click, or build brand/awareness so that other lead generation tactics can receive a lift (studies show display ads give paid search a conversion lift).  They let users buy, manage, report on, and optimize display media.
  • FATHOM  |  FRIDAY, SEPTEMBER 6, 2013
    [Display] Pre-Holiday Online Ad Planning for Retailers
    commerce/B2C Online Advertising/SEM/Display Are you ready for the season? We’ve just come away from Labor Day barbeques and back-to-school sales. Some of us are holding on to those last few opportunities to be poolside, while others are looking forward to apple cider and pumpkin spice flavors to re-appear.
  • FATHOM  |  TUESDAY, AUGUST 5, 2014
    [Display] Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks
    Online Advertising / SEM / Display AdWords google adwords sitelinks While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. For highly regulated industries like education, finance, insurance, etc., compliance is one of the biggest hurdles we have to face in online marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 17, 2012
    [Display] Why Twitter needs to learn a lesson from Apple. And FAST.
    Building an awesome mashup that displays tweets alongside content from other services? ” Nearly every aggregating service, including the new Klout “Moments” feature displays feeds from multiple sources. e.g. comments, updates from other networks.” Twitter wants to own the Twitter stream — wherever it is.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 26, 2015
    [Display] Marketers Need to Focus on Prospects' Behaviors, Not Demographics
    Suggested Platforms/Tactics: Display, Facebook, YouTube, Mobile. Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Mobile. Suggested Platforms/Tactics: Display, SEO, PPC, Email. Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Social, Email, Mobile Apps. This is how we scale. We aggregate data. Page Depth.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Display] 14 Dazzling Digital Marketing Stats and Facts
    Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. •  Rethink display? Despite their low click-through rate ([link] 59% of CMOs view online display ads as an effective marketing channel. AdWeek ). 6.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Display] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Healthcare Online Advertising / SEM / Display Uncategorized adwords negative keywords hospital negative keywords negative keywords healthcareNegative keywords are a fundamental requirement when running paid advertising for any accounts. They also help control which ads show up for particular search queries. Animals. Puppy. Puppies. Kitten.
  • FATHOM  |  FRIDAY, MARCH 29, 2013
    [Display] AdWords Enhanced Campaigns –Where Google Fell Short
    Online Advertising/SEM/Display adwords enhanced campaigns enhanced campaigns google adwords google adwords enhanced campaigns google enhanced campaigns google enhanced campaigns failsOkay, I promise this is my LAST blog post discussing Google AdWords Enhanced Campaigns for at least the next month!
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Display] Introducing Google ‘Location Groups’ in AdWords
    Online Advertising / SEM / Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Companies try to either focus on being a low-cost leader (i.e. Google+).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Display] It’s time to evolve the social media mindset
    Display and PPC (pay per click). Let’s take “display.”  What is the value of display?  What if you could store the user action and information, and then later provide a display ad for Brand X when Connie visits another site? By “Social Steve” Goldner, Contributing {grow} Columnist. Email. SEO (organic).
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 5, 2015
    [Display] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    thought it would be a good idea to examine these emails and also to think about “reactivation” techniques in other channels—like mobile and display/paid media. But now that we’re in 2015, and mobile marketing is king, marketers need to think about how they’re doing reactivation on mobile as well as on display/paid media channels.
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Display] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. Google display network. Email.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Display] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Programmatic advertising buying is one of the newest buzzwords in the online display space. Display measurement; View-throughs, attribution modeling. see below).
  • BEYOND  |  FRIDAY, FEBRUARY 20, 2015
    [Display] LinkedIn LinkedOut: new B2B ad network launched
    LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Display] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ad Ready is in essence, a mini Trade Desk, because there is no minimal spend, meaning I can use the platform for display and retargeting for smaller clients of mine. 
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Display] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    How has the landscape in display advertising changed in the last 3 years? (AF) In addition to company-based advertising (typically via some form of IP tracking), more and more B2B companies are using other forms of programmatic advertising to generate demand. call it the “Searchifcation” of display advertising. contextual targeting.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 19, 2011
    [Display] 10 Fast Facts About Zillow
    It also makes money through traditional display advertising. million and display advertising represented 57% at $17.2 Social Media advertising display ads Expedia IPO Lloyd Frink Postlets real estate revenue Richard Barton SEC Securities & Exchange Commission unique users Zillowby Jesse Noyes | Tweet this. Zesty Stuff.
  • FATHOM  |  SATURDAY, MAY 17, 2014
    [Display] Why the Acquisition of Caring.com is a Wake-Up Call to the Assisted Living Industry
    Digital Marketing Healthcare Online Advertising / SEM / Display Sales & Marketing Alignment SEO Imagine this all-too-real scenario: your aging parents, now in their mid-80s, can suddenly no longer take care of themselves, and they have asked you to help them find an assisted living community. billion marketing machine.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Display] Banners Have 99 Problems And A Click Ain’t One
    The banner ad display format is expected to grow 25% this year  to more than $12 Billion, despite the crazy insane lack of effectiveness. The average click through rate of display ads is 0.1%.  ( DoubleClick ) . 2. 77% of Web display ads are never seen. 33% of internet users find display ads completely intolerable ( Adobe ). 7.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Display] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Regular display ads typically target audiences in early buying funnel stages with the goal to entice them to click, or build brand/awareness so that other lead generation tactics can receive a lift (studies show display ads give paid search a conversion lift).  They let users buy, manage, report on, and optimize display media.
  • B2B MARKETING TRACTION  |  MONDAY, DECEMBER 26, 2011
    [Display] Why a Square Logo is Better for Online Marketing
    Because more and more online and electronic  logos display best in a square format. Many social media profiles feature  thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. If your logo is not square, it should be!
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Display] No!! LinkedIn Just Went Klout On Us!
    Once a profile has more than 500 connections, the number of connections are not even displayed. People will collect endorsements and in order to increase the number of endorsements (which are publicly displayed), the will also collect connections. But wait, there’s more! Is this really a good idea? Gamified LinkedIn?
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Display] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    We would love to see the ability for B2B marketers to bulk upload account lists to Bing and begin serving ads to key accounts in combination with broad match keywords. 3) Improved Retargeting And Display. It’s no secret Bing Ads lacks a strong display and retargeting network. But what about Outlook? It doesn’t stop there.
  • HUBSPOT  |  SUNDAY, FEBRUARY 8, 2015
    [Display] Who Actually Clicks on Banner Ads? [Infographic]
    And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker. In fact, there have been some pretty creative uses of the display format. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Display] Remarketing Advertising Strategies with Google Analytics
    Here’s a summary of our display advertising services.  . Related Posts: Online Display Advertising, Targeting, and Capturing Leads NuSpark Search Performance Digital Display. Increase Conversions with New Remarketing Options. Now, you can add remarketing options by using Google Analytics data.    . Keyword Remarketing.  Mobile.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 3, 2016
    [Display] How (And Why!) You Need to Create A “Content Mountain”
    This content can include blog posts, custom images, videos, and other media-rich material that you have properly tagged and displayed on your website for the whole internet to see. It’s a fact: strengthening your SEO (Search Engine Optimization) is about creating enough content volume for search engines to find your work.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Display] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising However, any preconceived opinions on this medium needs [.].
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Display] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. There are a number of studies that support the relationship between display and search, confirming that the combination increases product interest and branded search lift. Related posts.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Display] 3 Ways the iPhone 6 Affects Your Emails & What to Do About It
    The iPhone 6 dons a 4.7-inch display and the iPhone 6 Plus comes with a whopping 5.5-inch screen. The iPhone 5 now seems small in comparison with its 4-inch display, and the iPhone 4 trailing behind with a 3.5-inch screen. The iPhone 5 currently displays around 11 characters (give or take) of pre-header text in the preview.
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Display] 5 Top Online Marketing Trends for the Rest of 2013
    What you may not have known is that most customers now access their email on these devices, which means that the existing email marketing methods you probably use will no longer work with these smaller devices, particularly because content that is designed to be displayed on a computer will not be viewable on a smartphone.
  • THE POINT  |  THURSDAY, MARCH 11, 2010
    [Display] 7 Mistakes To Avoid In Your Next Webinar Invitation
    The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. Simply displaying server clipart does nothing for your message and pushes vital selling copy down the page. 4. For example: 1. Sell the offer, not the product. See #1 above.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Display] How to Nurture Contacts Beyond the Inbox
    This honor highlights the role of marketing automation beyond the scope of email – enabling marketers to nurture leads across email, display, and social advertising. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Pete Schott , Product Marketing Manager at Bizo. Lead Nurturing
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 24, 2014
    [Display] How B2B Businesses Can Use Instagram
    They don’t necessarily have tangible products to sell which can be displayed on Instagram. I frequently hear from B2B business owners that they want to use Instagram but they just don’t know how it translates to their businesses. How B2B Businesses Can Use Instagram by Jenn Herman - Maximize Social Business. Instagram
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 28, 2015
    [Display] suitecx Offers Industrial-Strength Customer Journey Maps and More
    It involves not just listing interactions or displaying them in a diagram, but also analyzing their contents, results, and supporting systems. visualcx supports the project by displaying the data in formats including story maps, process flows, interaction grids, a virtual wall with virtual sticky notes, and various summaries.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 19, 2012
    [Display] Social Media Does Not Influence B2B Buyers
    Since the majority of your social media activity will be public, and on display for all to see, a sales attitude poses a serious risk, turning off potential buyers. That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Don’t be that guy. Image by Kenny Madden , used with permission.
  • SAZBEAN  |  FRIDAY, NOVEMBER 8, 2013
    [Display] Will People Rate Businesses on Facebook?
    FACEBOOK LIKE (Photo credit: owenwbrown) Facebook has been testing a new feature that displays star ratings (out of five possible) on business pages. – A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages by Darrell Etherington The post Will People Rate Businesses on Facebook? What do you think?
  • BIZIBLE  |  TUESDAY, NOVEMBER 24, 2015
    [Display] The Best B2B Marketers Invest In Attribution For These 3 Reasons
    We might assume we have to yell louder than the marketers next door, or display snazzier ads, or send more winsome emails. Marketing attribution supports revenue-accountability by transparently displaying how every key marketing initiative impacts the bottom line. Dumping Money on Your Marketing Roulette Wheel?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Display] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Email retargeting is a newer tactic which allows you to serve display ads across the web to your email list users, engage those users beyond emails, and ultimately accelerate your pipeline. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads. Lead Conversions/CPL. Nurture Touches.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Display] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    The neat thing about BuzzSumo’s keyword search is that it displays users with top blogs for a specific phrase, along with who shared that post. Aside from real-time campaign measurement (seen in the image below), Keyhole’s value to content promotion comes with its display of influential users speaking about the search query.
  • SYNECORE  |  TUESDAY, MAY 13, 2014
    [Display] Forget the Filter: How to Captivate and Grow Your Instagram Audience
    Find unique angles to display your product or highlight your exclusive point of view. Between all the infographics, shared photos, videos, and snapchat selfies.it''s safe to say our digital world thrives on consuming visual content. So how can your brand stay true to its image while setting itself apart from the content clutter?
  • HUBSPOT  |  MONDAY, OCTOBER 19, 2015
    [Display] Google Ad Viewability: 5 Factors That Can Determine Whether People See Your Ads [Infographic]
    Quite simply, served impressions are counted when the ad is displayed. What's the most viewable ad size? How does page position influence viewability? Is viewability affected by ad blocking applications ? And what's an average viewability rate, anyways? What's the difference? Advertising Media Daily IGSS
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Display] How to Create Custom Tabs for Facebook Business Pages
    You'll need to provide a " Display Name ," which is what your app will be called. Step 4: Create the Content That Will Display Within the App's Tab. Create a page on your website (it's best to keep the page not visible in your navigation) that will display inside your Facebook page tab. Step 1: Login as a Facebook Developer.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Display] Digital Marketing: The 7 Essential Channels
    The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Online Display Advertising. Mobile display ads.
  • DIGITAL B2B MARKETING  |  MONDAY, AUGUST 26, 2013
    [Display] LinkedIn Now Tracks You Across The Web [And Flaunts It]
    But is LinkedIn tracking you, just not linking it to a specific company page in order to display it, regardless? We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. Your Turn.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 19, 2013
    [Display] Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
    proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) isn’t enough Using Data Marketing to Target Online Display Ads. The company was able to augment its traditional direct (physical) mail campaign for these prospects with targeted online display advertising, through a marketing technology vendor.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Display] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Search vs. Display Ads: What's the Difference? Trouble is, mastering Google AdWords is really tricky.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 18, 2016
    [Display] The Contextual Inbox: Moment-of-Open Email Marketing
    Content is pulled from custom feeds, social networks, and websites; or delivered using methods like timers, custom image display, and video. Recipient details dictate what displays in the email at the time of open. Are you one of the 40% of email marketers who don’t segment their email campaigns? Open vs. click campaign activity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 6, 2012
    [Display] The profound power of five blog readers
    She displayed a chart displaying the lowly results of her blogging efforts. At the recent Social Slam conference , there was a ton of inspiring content from some of the greatest marketing minds around. And yet to me, the sentence from the day-long conference that has lingered in my mind came from the least-known speaker of the day.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Display] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is direct marketing, such as email, display, and PPC search. Some of it is pull (social), some push (display). And YouTube in 10th place? It’s hard to believe.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2016
    [Display] The Power of Instagram in Email Marketing
    Now, an email can display up-to-the-minute posts with imagery. Use an Instagram hashtag to filter images that are pulled into the email for a custom display. Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. Increasing Email Engagement.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Display] Your Facebook Company Page: How to Show Posts by Others
    Note that when you hover over it, it may display the word “Remove,” but click on it anyway, because first a drop down menu appears with other options – see the image above.) It forces page owners to manage posts and selectively allow posts to display on their page. This issue has not come up that much for my clients.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 3, 2012
    [Display] 5 Essential tools to attract a relevant audience to your blog
    When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield.  As I know Amy and value her as an expert in her field I am more likely to click on this post in the search results. By Ian Cleary, {grow} Contributing Columnist. Summary.
  • FATHOM  |  WEDNESDAY, APRIL 24, 2013
    [Display] Using the Right Data To Fuel Your Paid Advertising
    Facebook Online Advertising/SEM/Display data for online advertising data for ppc Online Advertising paid advertising using data for paid advertising Paid advertising is becoming more and more advanced in terms of targeting capabilities, and this trend will continue to occur for the foreseeable future. How, you ask?
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