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  • FATHOM  |  MONDAY, APRIL 29, 2013
    [Display] Top Ways to Combat Rising CPC from Google Enhanced Campaigns
    Online Advertising/SEM/Display google adwords enhanced campaigns google enhanced campaigns google enhanced campaigns updates Why’s this so important? Increased CPCs = Increased Costs = Lower Return on Ad Spend. According to Matt Kapko, a freelance reporter for ClickZ, more than 1.5
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Display] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
    Although it may seem obvious, many advertisers can sometimes overlook their ad copy and landing pages and display misleading messaging to the user. By displaying the specific product or service that you offer, you can help rid out the irrelevant traffic.   Digital Marketing Keyword Research Online Advertising / SEM / Display
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 9, 2010
    [Display] 10 Things You Must Do for LinkedIn Profile Completeness
    You’d be surprised how many people still use abbreviations instead of displaying their full name. Display Your Photo. still get asked this question often: Should I display nothing, a logo, or a photo? There are reasons why some people don’t want to display their photos, but this is a social networking platform.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 10, 2011
    [Display] How To Create The Perfect Dashboard To Display Your Inside Team’s Sales Metrics
    Last week there seemed to be a common theme when working with our clients: What metrics should we use to measure the success of this project and how are we going to organize and display the information? The question is how to display this information visually. Total Opportunities to Date in table form.
  • FATHOM  |  TUESDAY, FEBRUARY 19, 2013
    [Display] Why Facebook Ads Can Be a Great Alternative to Google AdWords
    Facebook Paid Advertising/SEM/Display Facebook Ads facebook ads vs. google adwords Facebook AdvertisingWith all this fuss these days around Google AdWords Enhanced Campaigns, advertisers might consider testing more of their digital advertising budget through other advertising channels, such as Facebook Ads.
  • FATHOM  |  FRIDAY, NOVEMBER 15, 2013
    [Display] 5 Paid Search Metrics for Schools and Education Companies
    Education Industry Online Advertising/SEM/Display call extensions cost per enrollment higher education lead to enroll rate Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools: Cost per Application (CPA). Cost per Enrollment (CPE). Call Value.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Display] 3 Reasons Why SEO & PPC Are More Powerful Together
    Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. Both are equally important. The answer is no!
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Display] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    Healthcare Online Advertising / SEM / DisplayHealth insurance advertising is one of the most competitive and therefore expensive industries in paid search advertising. Now with open enrollment only two to three months out of the year, health insurance competition is even more severe. To learn more about this study from AdGooroo, click here.
  • FATHOM  |  TUESDAY, SEPTEMBER 30, 2014
    [Display] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
    Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. Start by downloading our free 20-pg. Download Now.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Display] Hero Conference 2014: Key Learnings in Paid Search
    xpansion into other Bing, paid social, and display. Online Advertising / SEM / Display heroconf ppc hero Thanks to Aimclear for the blanket! :). I was privileged enough to attend HeroConf in Austin, Texas for the first time. This was HeroConf’s third conference hosted by PPCHero and Hanapin Marketing. They were phenomenal.
  • E-STORM  |  MONDAY, AUGUST 24, 2009
    [Display] Display advertising lifts sales offline by 9% – beating TV
    Consumers who have been exposed to display ads are influenced in their purchasing decisions by display ads. Courtesy of MediaPost comScore along with Dunnhumby USA collected data from safeway/kroger/ralphs-type cards from consumers who have been exposed to display ads (static and rich media). Display ads lifted purchasing by 9%.
  • FATHOM  |  FRIDAY, APRIL 12, 2013
    [Display] Google Keyword Tool vs.Traffic Estimator: How Do They Differ?
    Online Advertising/SEM/Display Uncategorized estimating google traffic google estimates google keyword tool google keyword tools google traffic estimator When creating a PPC campaign from scratch and estimating performance for projections, Google Keyword Tool and Google Traffic Estimator are two great tools for research.
  • E-STORM  |  MONDAY, NOVEMBER 2, 2009
    [Display] Multichannel Marketing: Analyzing the Impact of PPC & Display on.
    In this installment,  I’ll cover the first of these cross-channel conversations: PPC & Display. Most importantly, we discovered that as month-on-month conversions dropped for PPC, conversions also dropped for Display – and vice versa. In this case, the drops were directly proportional (negative 16%) for two months of testing.
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Display] How To Use Increasing Digital Marketing Budgets
    Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! You’re probably not alone, at least according to recent history. Here’s hoping you’re one of the lucky ones. Enough said.
  • FATHOM  |  MONDAY, APRIL 15, 2013
    [Display] Offline Data Targeting “Partner Categories” Now Available on Facebook
    Facebook Online Advertising/SEM/Display Social Media Facebook Ads Facebook Advertising Facebook Advertising Tips facebook advertising updates Facebook PPC facebook ppc advertising Last week Facebook announced a new form of targeting options called “partner categories.”
  • FATHOM  |  MONDAY, MARCH 9, 2015
    [Display] Hospital Search Implications of Google’s Healthcare Knowledge Graph
    The Knowledge Graph box is typically displayed near the top of the search results. Google News Healthcare Online Advertising / SEM / Display SEO healthcare search Knowledge Graph The goal of this update from Google was to help users find health information quickly and easily. Lower click-thru rate on broad match/general keywords.
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Display] Introducing Google ‘Location Groups’ in AdWords
    Online Advertising/SEM/Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Companies try to either focus on being a low-cost leader (i.e. Google+).
  • FATHOM  |  MONDAY, MARCH 25, 2013
    [Display] Do Google Enhanced Campaigns Dilute the Importance of Quality Score?
    Online Advertising/SEM/Display google enhanced campaign changes google enhanced campaigns google enhanced campaigns update google quality scoreRemember when pay per click advertising first started and the more the advertiser was willing to pay, the higher their ads average position? appeared first on Fathom.
  • B2B MARKETING MENTOR  |  WEDNESDAY, NOVEMBER 7, 2012
    [Display] Eloqua AdFocus: Marketing Automation Meets Display Ad Management
    Eloqua just announced AdFocus–a tool that allows marketers to manage their display ad targeting within Eloqua's marketing automation system. AdFocus gives marketers a way to monitor and manage their paid display ad marketing alongside other marketing channels such as email and affiliate marketing. Click image to enlarge.
  • E-STORM  |  FRIDAY, JULY 30, 2010
    [Display] Despite Continued Testing and Adoption, Online Display Units.
    However, the reality is that display engagement rates continue to decline as users become “accustomed” to online ads, i.e. ignoring them. The heatmap below is from a 2007  eye-tracking study is a great illustration of why publishers and advertisers are averse to display banners and why there is an urgent need for change.
  • FATHOM  |  MONDAY, MAY 9, 2011
    [Display] 5 Quick & Easy Ways to Optimize Your Google Display Network Campaigns
    With much recent attention and advancement from Google, the Adwords Display Network is becoming a must-use piece of the pay-per-click advertising puzzle. Conversion Optimization Paid Advertising/SEM/Display
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Display] What is the True Value of Social Engagement?
    Tying revenue to your social engagement will create a clear picture and display the importance of Social channels. Online Advertising / SEM / Display Retail / E-commerce Measuring social impact on a retail client is one of the hardest things to do.  The first thing you need to do with social channels is set up goals.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 27, 2012
    [Display] What Twitter?s New Header Display Really Means
    new header display, but what's the big deal? There's a lot of buzz about Twitter?s Sure, Twitter profiles may get prettier but looks are only skin deep, right? Plus, most social media die-hards don't even use Twitter.com to manage Twitter - what good is a prettier profile when it doesn't even appear in platforms like Tweet Deck or Hootsuite
  • FATHOM  |  THURSDAY, DECEMBER 19, 2013
    [Display] 2014 Resolutions: Organizing Your Education Paid Advertising Campaign
    Education Industry Online Advertising/SEM/Display New Year’s Day means new resolutions. We’re all guilty of forgetting these goals almost immediately, so we’ve prepared a cheat sheet to help you with what should: organizing your educational institution’s PPC advertising campaigns according to our best practices. Test, Test, Test!
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Display] Paid Search & The Truven 15 Top Health Systems
    We did notice areas for improvement in Advocate Health’s ad copy: Using the display URL to add targeted keywords would increase click-thru rate by 8%. Unfortunately, poor average position prevents advertisers from displaying sitelinks, which provide a quick and easy way to improve click-thru rate (by 20%-30%) and potentially quality score.
  • E-STORM  |  WEDNESDAY, APRIL 24, 2013
    [Display] Crash Course in Online Display Advertising: Trends, Definitions for Web, Mobile, Local
    We often host “lunch and learn” events to ensure that experts in SEO share their expertise with our display, paid search, and social teams. Recent we held one where our analytics team shared the latest trends and implications of a release by SiteCatatyst on Display advertising. Display Advertising
  • FATHOM  |  WEDNESDAY, AUGUST 6, 2014
    [Display] Get On My Level: Simplifying Your Knowledge
    Digital Marketing Online Advertising / SEM / Display Account Management Client Communication ppc Help Your Clients Understand You Better. As a digital marketer, how can you create value from something that a client or potential client doesn’t understand? You can’t use jargon or common industry terms because your date won’t understand you.
  • E-STORM  |  THURSDAY, FEBRUARY 28, 2013
    [Display] Crash Course in Online Display Advertising: Trends, Definitions for Web, Mobile, Local
    We often host lunch and learns to ensure that experts in SEO share their expertise with our display, paid search or social teams. Or it could be analytics sharing the latest trends and implications of a release by SiteCatatyst on Display advertising. Display Advertising
  • E-STORM  |  THURSDAY, FEBRUARY 28, 2013
    [Display] Crash Course in Online Display Advertising: Trends, Definitions for Web, Mobile, Local
    We often host lunch and learns to ensure that experts in SEO share their expertise with our display, paid search or social teams. Or it could be analytics sharing the latest trends and implications of a release by SiteCatatyst on Display advertising. Display Advertising
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Display] Attribution for the Assist
    Analytics / Big Data Digital Marketing Online Advertising / SEM / Display SEO So, last week when I watched NBA Player Steve Nash take the spot for the third most assists in NBA history, I couldn’t help but relate it to this post about attribution I had planned. The number one reason for this is his ability to assist.
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Display] Google Doing Away with Flash Ads
    Flash ads already in the system will no longer run on the Google Display Network or through DoubleClick after January 2, 2017. Display AdvertisingBusinesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. In the near future, though, that will no longer be optional.
  • FATHOM  |  FRIDAY, DECEMBER 27, 2013
    [Display] Remarketing to Improve Student Recruitment in Higher Education
    Entering the world of Google Display Advertising can be a confusing, yet rewarding, challenge. Send a different message: Don’t simply display the same message to potential students. Education Industry Online Advertising/SEM/Display If you want to get your feet wet then I’d recommend starting with remarketing. Remarketing, a.k.a.
  • FATHOM  |  TUESDAY, FEBRUARY 4, 2014
    [Display] How to Use The Search Monitor in Higher Education Advertising
    Although it doesn’t display conversions, it does show the ad that was shown the most times in its average rank. Education Industry Online Advertising/SEM/Display higher education Paid Search ppc SEM the search monitor How do you know when the time is right to incorporate a tool into your paid search strategy for higher education?
  • FATHOM  |  WEDNESDAY, FEBRUARY 5, 2014
    [Display] Assisted Living Digital Marketing - Where We're Going
    Healthcare Industry Online Advertising/SEM/Display I know it seems like it will never come, but trust me: Spring is around the corner. January flew by – pretty soon, I won’t be able to go sledding with my girls (which is probably a good thing for my physical health). Fathom delivers for roughly one-third of that price.
  • E-STORM  |  WEDNESDAY, JULY 16, 2014
    [Display] The Executive Guide to Programmatic Media Buying – Programmatic Simplified
    Display Advertising Online Marketing Trends Even though programmatic buying has been an industry buzzword for over 5 years, I have a feeling that many marketers are not completely clear on what this ‘new’ way of media buying is and what it really means for their business.
  • KEO MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Display] Online Advertising: Click-to-Call Boosts Conversions
    Display Advertising Paid Search Advertising digital marketing online advertisingDo you have “leaky” landing pages? Most businesses do, whether they realize it or not. Most landing pages have multiple areas where leaks can occur. By analyzing and optimizing the landing page, you can maximize your conversion rates.
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2011
    [Display] Make Your Online Display Ads More Effective with SnapApp
    and.3%, it's no surprise that achieving ROI goals through traditional online display ads has become increasingly difficult. Online display advertising is rendered ineffective. you can use SnapApp in your online display advertising? With average click-through rates plummeting to between.2 does not. Users become "ad blind."?
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Display] Google’s April 22 AdWords Announcement
    In-App install ads – for Google Display Network, if you have a calorie counting app they’ll show your app to users who already have fitness related apps installed. Online Advertising / SEM / Display AdWords Google App keyword suggestions – based on unique data from Google Play to help drive more downloads. Insightful Reporting.
  • FATHOM  |  TUESDAY, FEBRUARY 24, 2015
    [Display] Health Systems’ 5 Most Common Digital Advertising Mistakes
    Healthcare Online Advertising / SEM / Display hospital advertising Truven 15 Top Health Systems Hospitals can make better use of advertising dollars and increase return on paid search by avoiding the following pitfalls. 1. Geo-targeting too large of an area. By honing in on the core market, a hospital’s ads can show up more often. 2.
  • FATHOM  |  WEDNESDAY, APRIL 23, 2014
    [Display] Hospital Advertising Tips: Increase Patients with Ad Extensions
    Healthcare Online Advertising / SEM / Display ad extensions According to an article posting in July 2012 by Kaiser Health News , only 150 of 6,000 hospitals were actively using paid advertising (Google & Facebook) to promote their hospital and medical services. Review Extensions : Review extensions are credible ratings from a 3 rd party.
  • FATHOM  |  MONDAY, FEBRUARY 18, 2013
    [Display] Google for the Assist: Search Funnels Data and Google AdWords
    Paid Advertising/SEM/Display AdWords Google Analytics ppc Search Engine Marketing
  • FATHOM  |  THURSDAY, NOVEMBER 7, 2013
    [Display] 4 Ways Schools Can Leverage Paid Search Ad Extensions
    These appear under your ad copy and vary in display. There’s no charge for displaying a review – only for a click on the ad itself. They can also choose which content to display in the drop-down calls to action. Education Industry Online Advertising/SEM/Display ad extensions AdWords Google Ad extensions.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 2, 2016
    [Display] 20 Tremendous Digital Marketing Stats and Facts
    The average click-through rate of online display ads is 0.6%, and more than half of Internet users say they won’t click on ads because they don’t trust them. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets.
  • FATHOM  |  WEDNESDAY, FEBRUARY 4, 2015
    [Display] How Much Should Health Systems Spend on Search Advertising?
    Healthcare Online Advertising / SEM / Display The title of this post is a pretty common question we get from digital-marketing and service-line managers who want to know how best to promote their health system through paid advertising. How many service lines would you like to promote? Will you be promoting specific doctors? 2.
  • FATHOM  |  FRIDAY, MARCH 29, 2013
    [Display] AdWords Enhanced Campaigns –Where Google Fell Short
    Online Advertising/SEM/Display adwords enhanced campaigns enhanced campaigns google adwords google adwords enhanced campaigns google enhanced campaigns google enhanced campaigns failsOkay, I promise this is my LAST blog post discussing Google AdWords Enhanced Campaigns for at least the next month!
  • SNAPAPP  |  FRIDAY, JANUARY 17, 2014
    [Display] SnapApp of the Week: Bizo's "Find Out If You're a Display Advertising Expert!"
    What good are your company’s display ads if they’re not reaching the right people? . The Bizo platform helps B2B marketers get the most out of their display and social advertising efforts through efficient targeting across their vast business audience. for users to test their knowledge of display advertising best practices.
  • FATHOM  |  WEDNESDAY, APRIL 24, 2013
    [Display] Using the Right Data To Fuel Your Paid Advertising
    Facebook Online Advertising/SEM/Display data for online advertising data for ppc Online Advertising paid advertising using data for paid advertising Paid advertising is becoming more and more advanced in terms of targeting capabilities, and this trend will continue to occur for the foreseeable future. How, you ask?
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Display] Introducing Google ‘Location Groups’ in AdWords
    Online Advertising / SEM / Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Companies try to either focus on being a low-cost leader (i.e. Google+).
  • FATHOM  |  WEDNESDAY, MAY 7, 2014
    [Display] Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers
    Incorporating review extensions displays a quote beneath your ad from your positive review, award or accolade. Your Google + page needs to be linked to your website, and the domain in ad display URL needs to match the website URL added to your Google+ page. Online Advertising / SEM / Display Retail / E-commerce Call Extensions.
  • FATHOM  |  FRIDAY, OCTOBER 11, 2013
    [Display] Increase Alumni Membership, Donations & Student Referrals with Digital Marketing
    Education Industry Marketing Automation/Email Marketing Online Advertising/SEM/Display Social Media alumni marketing automation ppc While driving new student enrollment is often the number one goal, it’s important to remember the ones who walked the halls before. After all, alumni are the reason universities continue to thrive.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Display] Digital Marketing Strategy for Launching New Products & Services
    Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media Businesses launch exciting new products and services every day, but not all of them succeed. Ironically, the difference between a successful and failed launch often has absolutely nothing to do with the new offering itself.
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Display] PPC for Higher Ed on a Budget:
    Sure, you could spend your entire marketing budget on display and display along (for the record, I do not condone that), but chances are you won’t see the best return. In this case, you might want to get the message across and display may be the best avenue for you. Higher Education Online Advertising / SEM / Display
  • FATHOM  |  TUESDAY, AUGUST 5, 2014
    [Display] Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks
    Online Advertising / SEM / Display AdWords google adwords sitelinks While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. For highly regulated industries like education, finance, insurance, etc., compliance is one of the biggest hurdles we have to face in online marketing.
  • FATHOM  |  TUESDAY, MARCH 4, 2014
    [Display] Your Strategy for Staying Competitive in Online Retail
    Utilize Display & Remarketing. This type of display buy puts your products in front of ideal potential customers. Online Advertising / SEM / Display Retail / E-commerce I’m sure all of us have made a purchase of some kind online in the last month, and we’re not alone. Following these tips will help you get there!
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Display] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    In most cases, the service-line marketing manager represents the interests of the business line, but still needs approval from specific physicians and other stakeholders to launch new PPC or display campaigns. Understanding traditional advertising is imperative, so that we may incorporate similar messaging in PPC and display advertising.
  • FATHOM  |  FRIDAY, SEPTEMBER 6, 2013
    [Display] Pre-Holiday Online Ad Planning for Retailers
    commerce/B2C Online Advertising/SEM/Display Are you ready for the season? We’ve just come away from Labor Day barbeques and back-to-school sales. Some of us are holding on to those last few opportunities to be poolside, while others are looking forward to apple cider and pumpkin spice flavors to re-appear.
  • FATHOM  |  FRIDAY, MARCH 21, 2014
    [Display] Navigating the Sea of Marketing Changes to Boost Enrollments
    Conversion Optimization & Usability Higher Education Online Advertising / SEM / Display higher ed higher-education marketing Is your school’s website too cool ? Yes, I said it. And that might be costing you money if you’re like many university websites. What does your university get out of its website (and marketing)?
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 11, 2013
    [Display] Event Marketing For Lead Generation
    To do this, you have to get your leads to look at your display and join in a conversation with you. Things you can do to engage your leads include: Put up attractive displays to help your prospects learn about your company. These displays should be clear and easy to understand. dboystudio / Shutterstock.com. Before the Event.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Display] Where Are Marketers Allocating Budget? [CHART]
    On the other end of the spectrum, it appears most marketers anticipate a decrease in spend on standard display advertising.  If we think about how this is typically implemented, the primary focus is on visitors to your site who learn about your products or services but leave before making a purchase.  Enter AdFocus.
  • FATHOM  |  FRIDAY, MARCH 1, 2013
    [Display] SEM for the Enterprise [White Paper]
    Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?
  • E-STORM  |  MONDAY, MARCH 3, 2014
    [Display] etiquette, media planners, vendor relations, media teams
    Display Advertising Online Marketing agencies marketing media planners media team media vendors vendor relations vendors That said, media planners often forget that without their print and digital media vendors, they […].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 26, 2015
    [Display] Marketers Need to Focus on Prospects' Behaviors, Not Demographics
    Suggested Platforms/Tactics: Display, Facebook, YouTube, Mobile. Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Mobile. Suggested Platforms/Tactics: Display, SEO, PPC, Email. Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Social, Email, Mobile Apps. This is how we scale. We aggregate data. Page Depth.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 19, 2011
    [Display] 10 Fast Facts About Zillow
    It also makes money through traditional display advertising. million and display advertising represented 57% at $17.2 Social Media advertising display ads Expedia IPO Lloyd Frink Postlets real estate revenue Richard Barton SEC Securities & Exchange Commission unique users Zillowby Jesse Noyes | Tweet this. Zesty Stuff.
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Display] PPC Budget Forecasting on the Fly
    Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc It’s Friday afternoon and an e-mail comes through to your inbox from your client:  “Do you think we can spend an extra $10,000 this month? We have extra budget and would love to see what the numbers would look like if we spent it in PPC. Source: [link].
  • FATHOM  |  WEDNESDAY, NOVEMBER 13, 2013
    [Display] Be Smart with Your Holiday Shopping!
    Taking this one step further, these ‘cookies’ have the ability to follow users throughout various web sites and display relevant ads to which the user was previously at. Online Advertising/SEM/Display remarketing site remarketing According to the National Retail Foundation, 40% of consumers begin shopping BEFORE HALLOWEEN ! Crazy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 25, 2012
    [Display] The wrong place for a Twitter feed
    I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. Done correctly, Twitter is lively, personal and human.  If you display your Twitter feed on your website, you’re displaying one side of a two-sided conversation. Here’s why. “LOL!!!!
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Display] How Much Do Hospitals Spend on Google AdWords?
    Healthcare Online Advertising / SEM / Display healthcare marketing ppc SEM As a follow-up from my previous post “ How Much Should Health Systems Spend on Search Advertising ? ” I wanted to provide statistics and potential benchmarks for healthcare marketers to compare against their own paid advertising performance.
  • FATHOM  |  THURSDAY, JANUARY 29, 2015
    [Display] Count Down to Higher Click-Through Rates with Google’s Countdown Widget
    Higher Education Online Advertising / SEM / Display countdown widget education paid search Google AdWords Google has been making a lot of changes over the past few months, and if you read my blog Avoiding Dynamic Disaster then you know that I don’t agree with all of changes being made.
  • FATHOM  |  FRIDAY, JANUARY 11, 2013
    [Display] 4 Tips for Healthcare SEM, Post-Affordable Care Act
    Healthcare Industry Paid Advertising/SEM/Display ACA Affordable Care Act healthcare SEM Obamacare PPACAWith the new year underway, office workers across the country are busy game-planning for 2013 goals.
  • PWB MARKETING BLOG  |  MONDAY, JULY 11, 2011
    [Display] Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
    The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google is quickly becoming a dominate player in display, too. It’s Display Network – which delivers banner ads across a network of content sites – reaches over 80% of all Internet users. The choice is clear.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Display] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    Regular display ads typically target audiences in early buying funnel stages with the goal to entice them to click, or build brand/awareness so that other lead generation tactics can receive a lift (studies show display ads give paid search a conversion lift).  They let users buy, manage, report on, and optimize display media.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Display] 14 Dazzling Digital Marketing Stats and Facts
    Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. •  Rethink display? Despite their low click-through rate ([link] 59% of CMOs view online display ads as an effective marketing channel. AdWeek ). 6.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Display] Banners Have 99 Problems And A Click Ain’t One
    The banner ad display format is expected to grow 25% this year  to more than $12 Billion, despite the crazy insane lack of effectiveness. The average click through rate of display ads is 0.1%.  ( DoubleClick ) . 2. 77% of Web display ads are never seen. 33% of internet users find display ads completely intolerable ( Adobe ). 7.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Display] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising However, any preconceived opinions on this medium needs to be turned around and thought of positively.
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Display] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content.  Increase content engagement. Remarket to previously engaged users.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 5, 2015
    [Display] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    thought it would be a good idea to examine these emails and also to think about “reactivation” techniques in other channels—like mobile and display/paid media. But now that we’re in 2015, and mobile marketing is king, marketers need to think about how they’re doing reactivation on mobile as well as on display/paid media channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 17, 2012
    [Display] Why Twitter needs to learn a lesson from Apple. And FAST.
    Building an awesome mashup that displays tweets alongside content from other services? ” Nearly every aggregating service, including the new Klout “Moments” feature displays feeds from multiple sources. e.g. comments, updates from other networks.” Twitter wants to own the Twitter stream — wherever it is.
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 4, 2011
    [Display] Facebook Is Bigger than the Numbers
    Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , News , Research Tagged with Digital Media , Display , Facebook , News , Stats Like Be the first to like this post.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 13, 2012
    [Display] Entice Mobile Users to Open Your Emails: 3 Tips
    Design Email Marketing call to action email design email display email for mobile email marketing mobile marketing pre-header preheader This article by VerticalResponse CEO and founder Janine Popick originally appeared on  Inc.com. know, I know, there’s so much you want to say! Are you using pre-headers? All rights reserved.
  • SNAPAPP  |  FRIDAY, APRIL 24, 2015
    [Display] Responsive Design: A SnapApp For All Devices
    With SnapApp, responsive design is handled by setting up different Displays within the Builder. Display is a unique rendering of your SnapApp with a different Canvas size. How to Set Up Your Displays. Your SnapApp can have as many displays as you need to meet your users' device preferences. How it Works.
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Display] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. It can track keywords, campaigns, content, display ads, events (and more) and follow a customer through their interactions with all of those marketing touches. Google display network. Email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Display] It’s time to evolve the social media mindset
    Display and PPC (pay per click). Let’s take “display.”  What is the value of display?  What if you could store the user action and information, and then later provide a display ad for Brand X when Connie visits another site? By “Social Steve” Goldner, Contributing {grow} Columnist. Email. SEO (organic).
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Display] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    How has the landscape in display advertising changed in the last 3 years? (AF) In addition to company-based advertising (typically via some form of IP tracking), more and more B2B companies are using other forms of programmatic advertising to generate demand. call it the “Searchifcation” of display advertising. contextual targeting.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Display] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ad Ready is in essence, a mini Trade Desk, because there is no minimal spend, meaning I can use the platform for display and retargeting for smaller clients of mine. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Display] How to Nurture Contacts Beyond the Inbox
    This honor highlights the role of marketing automation beyond the scope of email – enabling marketers to nurture leads across email, display, and social advertising. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Pete Schott , Product Marketing Manager at Bizo. Lead Nurturing
  • BEYOND  |  FRIDAY, FEBRUARY 20, 2015
    [Display] LinkedIn LinkedOut: new B2B ad network launched
    LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Display] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Email retargeting is a newer tactic which allows you to serve display ads across the web to your email list users, engage those users beyond emails, and ultimately accelerate your pipeline. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads. Lead Conversions/CPL. Nurture Touches.
  • SOCIAL MARKETING FORUM  |  SUNDAY, JUNE 3, 2012
    [Display] IAB Europe AdEx Benchmark Europe 2012: the Facts
    Brand marketing Opinion Research Search engine marketing display advertising IAB Europe AdEx Benchmark Europe online advertising search engine marketingAccording to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Display] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Programmatic advertising buying is one of the newest buzzwords in the online display space. Display measurement; View-throughs, attribution modeling. see below).
  • SAZBEAN  |  FRIDAY, NOVEMBER 8, 2013
    [Display] Will People Rate Businesses on Facebook?
    FACEBOOK LIKE (Photo credit: owenwbrown) Facebook has been testing a new feature that displays star ratings (out of five possible) on business pages. – A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages by Darrell Etherington The post Will People Rate Businesses on Facebook? What do you think?
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Display] No!! LinkedIn Just Went Klout On Us!
    Once a profile has more than 500 connections, the number of connections are not even displayed. People will collect endorsements and in order to increase the number of endorsements (which are publicly displayed), the will also collect connections. But wait, there’s more! Is this really a good idea? Gamified LinkedIn?
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Display] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is direct marketing, such as email, display, and PPC search. Some of it is pull (social), some push (display). And YouTube in 10th place? It’s hard to believe.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Display] 3 Ways the iPhone 6 Affects Your Emails & What to Do About It
    The iPhone 6 dons a 4.7-inch display and the iPhone 6 Plus comes with a whopping 5.5-inch screen. The iPhone 5 now seems small in comparison with its 4-inch display, and the iPhone 4 trailing behind with a 3.5-inch screen. The iPhone 5 currently displays around 11 characters (give or take) of pre-header text in the preview.
  • HUBSPOT  |  SUNDAY, FEBRUARY 8, 2015
    [Display] Who Actually Clicks on Banner Ads? [Infographic]
    And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker. In fact, there have been some pretty creative uses of the display format. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 16, 2013
    [Display] Graffiti Artist Banksy Proves That Context Is Everything
    also think it’s a brilliant display of the power of content marketing. I had heard about Banksy and even knew he was coming to New York. Brilliant display of content marketing or just a satirical prank from a pretentious artist? Banksy’s art often sells for tens of thousands of dollars. What’s the point? Strategy
  • B2B MARKETING TRACTION  |  MONDAY, DECEMBER 26, 2011
    [Display] Why a Square Logo is Better for Online Marketing
    Because more and more online and electronic  logos display best in a square format. Many social media profiles feature  thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. If your logo is not square, it should be!
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Display] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising However, any preconceived opinions on this medium needs [.].
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Display] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. There are a number of studies that support the relationship between display and search, confirming that the combination increases product interest and branded search lift. Related posts.
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Display] 5 Top Online Marketing Trends for the Rest of 2013
    What you may not have known is that most customers now access their email on these devices, which means that the existing email marketing methods you probably use will no longer work with these smaller devices, particularly because content that is designed to be displayed on a computer will not be viewable on a smartphone.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Display] Digital Marketing: The 7 Essential Channels
    The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Online Display Advertising. Mobile display ads.
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