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  • FATHOM  |  MONDAY, MARCH 25, 2013
    [Display] Do Google Enhanced Campaigns Dilute the Importance of Quality Score?
    Online Advertising/SEM/Display google enhanced campaign changes google enhanced campaigns google enhanced campaigns update google quality scoreRemember when pay per click advertising first started and the more the advertiser was willing to pay, the higher their ads average position? appeared first on Fathom.
    [Display] What Are You Doing to Get the Most Out of Trade Shows?
    That’s why it’s important for sales and marketing to work together to make sure they get the best bang for the buck. I ran across a guest post from Vince Tricomi, VP, New Business Development at PFI Displays on ways you can maximize your efforts that I thought was worth repeating. Enjoy. That’s OK though. Consider Leads:  a. Let’s
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Display] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    Healthcare Online Advertising / SEM / DisplayHealth insurance advertising is one of the most competitive and therefore expensive industries in paid search advertising. Now with open enrollment only two to three months out of the year, health insurance competition is even more severe. To learn more about this study from AdGooroo, click here.
  • FATHOM  |  TUESDAY, APRIL 14, 2015
    [Display] The College Research Timeline and Paid Search
    Display efforts, however, are good for branding year round. Higher Education Online Advertising / SEM / Display For a high school student, choosing where they want to attend college is likely the most difficult and important decision of their lives to date. Timeline Milestones. Junior Year. Begin researching schools. Spring. Summer.
    [Display] Gmail Sponsored Promotions Offer Great Benefits
    A new Google-related ad platform combines the advantages of display advertising with the accessibility of email, along with some impressive and unique targeting capabilities thrown in as a bonus. KEO Marketing can help with any type of email marketing or display advertising campaign.
  • FATHOM  |  FRIDAY, DECEMBER 27, 2013
    [Display] Remarketing to Improve Student Recruitment in Higher Education
    Entering the world of Google Display Advertising can be a confusing, yet rewarding, challenge. Send a different message: Don’t simply display the same message to potential students. Education Industry Online Advertising/SEM/Display If you want to get your feet wet then I’d recommend starting with remarketing. Remarketing, a.k.a.
    [Display] How Much Should Health Systems Spend on Search Advertising?
    Healthcare Online Advertising / SEM / Display The title of this post is a pretty common question we get from digital-marketing and service-line managers who want to know how best to promote their health system through paid advertising. How many service lines would you like to promote? Will you be promoting specific doctors? 2.
  • FATHOM  |  FRIDAY, JUNE 13, 2014
    [Display] Advertising on Social Media? Be Prepared for Mobile Traffic!
    Online Advertising / SEM / Display mobile advertising Paid Search social advertising Social Media Advertising via social media channels can get you in front of a much broader audience. Mobile has been all the rage on the search side of things. Another area where mobile dominates in usage is on social media.  Makes perfect sense, right?
  • FATHOM  |  THURSDAY, APRIL 30, 2015
    [Display] Affordable PPC Avenues for Marketing a Law Firm
    For example, if you are marketing for divorce attorneys you can target divorced men or women within a certain age range.  In addition, you can target certain interests and behaviors, such as ‘Divorce’ which will display your ads on user feeds that have expressed interests or liked pages related to that topic.  each year, don’t fret. 
    [Display] 4 Ways Schools Can Leverage Paid Search Ad Extensions
    These appear under your ad copy and vary in display. There’s no charge for displaying a review – only for a click on the ad itself. They can also choose which content to display in the drop-down calls to action. Education Industry Online Advertising/SEM/Display ad extensions AdWords Google Ad extensions.
  • FATHOM  |  FRIDAY, NOVEMBER 15, 2013
    [Display] 5 Paid Search Metrics for Schools and Education Companies
    Education Industry Online Advertising/SEM/Display call extensions cost per enrollment higher education lead to enroll rate Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools: Cost per Application (CPA). Cost per Enrollment (CPE). Call Value.
  • FATHOM  |  FRIDAY, MAY 2, 2014
    [Display] Hero Conference 2014: Key Learnings in Paid Search
    xpansion into other Bing, paid social, and display. Online Advertising / SEM / Display heroconf ppc hero Thanks to Aimclear for the blanket! :). I was privileged enough to attend HeroConf in Austin, Texas for the first time. This was HeroConf’s third conference hosted by PPCHero and Hanapin Marketing. They were phenomenal.
    [Display] Event Marketing For Lead Generation
    To do this, you have to get your leads to look at your display and join in a conversation with you. Things you can do to engage your leads include: Put up attractive displays to help your prospects learn about your company. These displays should be clear and easy to understand. dboystudio / Before the Event.
  • FATHOM  |  MONDAY, APRIL 15, 2013
    [Display] Offline Data Targeting “Partner Categories” Now Available on Facebook
    Facebook Online Advertising/SEM/Display Social Media Facebook Ads Facebook Advertising Facebook Advertising Tips facebook advertising updates Facebook PPC facebook ppc advertising Last week Facebook announced a new form of targeting options called “partner categories.”
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Display] What is the True Value of Social Engagement?
    Tying revenue to your social engagement will create a clear picture and display the importance of Social channels. Online Advertising / SEM / Display Retail / E-commerce Measuring social impact on a retail client is one of the hardest things to do.  The first thing you need to do with social channels is set up goals.
    [Display] How To Use Increasing Digital Marketing Budgets
    Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year. Congratulations! You’re probably not alone, at least according to recent history. Here’s hoping you’re one of the lucky ones. Enough said.
    [Display] 10 Things You Must Do for LinkedIn Profile Completeness
    You’d be surprised how many people still use abbreviations instead of displaying their full name. Display Your Photo. still get asked this question often: Should I display nothing, a logo, or a photo? There are reasons why some people don’t want to display their photos, but this is a social networking platform.
  • FATHOM  |  FRIDAY, MARCH 29, 2013
    [Display] AdWords Enhanced Campaigns –Where Google Fell Short
    Online Advertising/SEM/Display adwords enhanced campaigns enhanced campaigns google adwords google adwords enhanced campaigns google enhanced campaigns google enhanced campaigns failsOkay, I promise this is my LAST blog post discussing Google AdWords Enhanced Campaigns for at least the next month!
    [Display] Challenges with Marketing Healthcare Online (in Google AdWords)
    Healthcare Online Advertising / SEM / Display AdWords If you are a healthcare marketer like me, you have probably noticed that there are several restrictions and limitations in this field, especially as it relates to online advertising. ’ This declares users are not allowed to promote various healthcare products and services.
    [Display] Be Smart with Your Holiday Shopping!
    Taking this one step further, these ‘cookies’ have the ability to follow users throughout various web sites and display relevant ads to which the user was previously at. Online Advertising/SEM/Display remarketing site remarketing According to the National Retail Foundation, 40% of consumers begin shopping BEFORE HALLOWEEN ! Crazy!
  • FATHOM  |  FRIDAY, MARCH 21, 2014
    [Display] Navigating the Sea of Marketing Changes to Boost Enrollments
    Conversion Optimization & Usability Higher Education Online Advertising / SEM / Display higher ed higher-education marketing Is your school’s website too cool ? Yes, I said it. And that might be costing you money if you’re like many university websites. What does your university get out of its website (and marketing)?
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Display] Paid Search & The Truven 15 Top Health Systems
    We did notice areas for improvement in Advocate Health’s ad copy: Using the display URL to add targeted keywords would increase click-thru rate by 8%. Unfortunately, poor average position prevents advertisers from displaying sitelinks, which provide a quick and easy way to improve click-thru rate (by 20%-30%) and potentially quality score.
    [Display] 2014 Resolutions: Organizing Your Education Paid Advertising Campaign
    Education Industry Online Advertising/SEM/Display New Year’s Day means new resolutions. We’re all guilty of forgetting these goals almost immediately, so we’ve prepared a cheat sheet to help you with what should: organizing your educational institution’s PPC advertising campaigns according to our best practices. Test, Test, Test!
  • E-STORM  |  WEDNESDAY, JULY 16, 2014
    [Display] The Executive Guide to Programmatic Media Buying – Programmatic Simplified
    Display Advertising Online Marketing Trends Even though programmatic buying has been an industry buzzword for over 5 years, I have a feeling that many marketers are not completely clear on what this ‘new’ way of media buying is and what it really means for their business.
  • FATHOM  |  WEDNESDAY, JUNE 18, 2014
    [Display] Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
    Manufacturing Online Advertising / SEM / Display It is said, If you know your enemy and know yourself, you will win 100 battles.   If you know yourself and do not know your enemy, you will win one and lose one.    If you do not know your enemy nor yourself, you will be imperiled in every single battle.             - Sun Tzu. Great!
  • FATHOM  |  WEDNESDAY, APRIL 23, 2014
    [Display] Hospital Advertising Tips: Increase Patients with Ad Extensions
    Healthcare Online Advertising / SEM / Display ad extensions According to an article posting in July 2012 by Kaiser Health News , only 150 of 6,000 hospitals were actively using paid advertising (Google & Facebook) to promote their hospital and medical services. Review Extensions : Review extensions are credible ratings from a 3 rd party.
  • FATHOM  |  WEDNESDAY, MAY 7, 2014
    [Display] Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers
    Incorporating review extensions displays a quote beneath your ad from your positive review, award or accolade. Your Google + page needs to be linked to your website, and the domain in ad display URL needs to match the website URL added to your Google+ page. Online Advertising / SEM / Display Retail / E-commerce Call Extensions.
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Display] PPC Budget Forecasting on the Fly
    Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc It’s Friday afternoon and an e-mail comes through to your inbox from your client:  “Do you think we can spend an extra $10,000 this month? We have extra budget and would love to see what the numbers would look like if we spent it in PPC. Source: [link].
  • FATHOM  |  WEDNESDAY, MAY 14, 2014
    [Display] Top 5 Lessons of an Online Advertiser Turned Healthcare Marketer
    In most cases, the service-line marketing manager represents the interests of the business line, but still needs approval from specific physicians and other stakeholders to launch new PPC or display campaigns. Understanding traditional advertising is imperative, so that we may incorporate similar messaging in PPC and display advertising.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Display] So You Are Changing Your Name – Learn What to Do Digitally.
    Revise your image ads for display and remarketing initiatives. B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development Whoo-hoo!!! You are done. Let the money roll in. But in reality… D’oh!
    [Display] Pre-Holiday Online Ad Planning for Retailers
    commerce/B2C Online Advertising/SEM/Display Are you ready for the season? We’ve just come away from Labor Day barbeques and back-to-school sales. Some of us are holding on to those last few opportunities to be poolside, while others are looking forward to apple cider and pumpkin spice flavors to re-appear.
    [Display] Assisted Living Digital Marketing - Where We're Going
    Healthcare Industry Online Advertising/SEM/Display I know it seems like it will never come, but trust me: Spring is around the corner. January flew by – pretty soon, I won’t be able to go sledding with my girls (which is probably a good thing for my physical health). Fathom delivers for roughly one-third of that price.
    [Display] How to Use The Search Monitor in Higher Education Advertising
    Although it doesn’t display conversions, it does show the ad that was shown the most times in its average rank. Education Industry Online Advertising/SEM/Display higher education Paid Search ppc SEM the search monitor How do you know when the time is right to incorporate a tool into your paid search strategy for higher education?
    [Display] Facebook Relaunches Atlas: What Does It Mean?
    Online Advertising / SEM / Display Social Media Atlas Facebook Last week, Facebook announced the re-launch  of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal? It is important to understand the tipping point we are potentially experiencing. What’s new?
    [Display] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
    Although it may seem obvious, many advertisers can sometimes overlook their ad copy and landing pages and display misleading messaging to the user. By displaying the specific product or service that you offer, you can help rid out the irrelevant traffic.   Digital Marketing Keyword Research Online Advertising / SEM / Display
  • FATHOM  |  TUESDAY, AUGUST 5, 2014
    [Display] Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks
    Online Advertising / SEM / Display AdWords google adwords sitelinks While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. For highly regulated industries like education, finance, insurance, etc., compliance is one of the biggest hurdles we have to face in online marketing.
  • FATHOM  |  TUESDAY, MARCH 4, 2014
    [Display] Your Strategy for Staying Competitive in Online Retail
    Utilize Display & Remarketing. This type of display buy puts your products in front of ideal potential customers. Online Advertising / SEM / Display Retail / E-commerce I’m sure all of us have made a purchase of some kind online in the last month, and we’re not alone. Following these tips will help you get there!
    [Display] Google Tricks, Not Treats
    Category Exclusion  data has long been a great way to filter out unqualified traffic in your display campaigns. Online Advertising/SEM/Display AdWords category exclusion Google AdWords optimization Search Engine Optimization While we were busy stuffing our faces with Halloween candy, it seems Google has played another trick on us.
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Display] PPC for Higher Ed on a Budget:
    Sure, you could spend your entire marketing budget on display and display along (for the record, I do not condone that), but chances are you won’t see the best return. In this case, you might want to get the message across and display may be the best avenue for you. Higher Education Online Advertising / SEM / Display
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Display] Google’s April 22 AdWords Announcement
    In-App install ads – for Google Display Network, if you have a calorie counting app they’ll show your app to users who already have fitness related apps installed. Online Advertising / SEM / Display AdWords Google App keyword suggestions – based on unique data from Google Play to help drive more downloads. Insightful Reporting.
  • FATHOM  |  FRIDAY, APRIL 17, 2015
    [Display] Are You Advertising Your Urgent Care Clinics Online?
    Healthcare Online Advertising / SEM / Display urgent care advertising urgent care digital marketing urgent care online One of the newest paid advertising trends Fathom Healthcare has noticed is the investment in advertising of urgent care centers online using pay-per-click (PPC) advertising. Why Urgent Care Centers. But why? Final Thoughts.
  • FATHOM  |  FRIDAY, OCTOBER 11, 2013
    [Display] Increase Alumni Membership, Donations & Student Referrals with Digital Marketing
    Education Industry Marketing Automation/Email Marketing Online Advertising/SEM/Display Social Media alumni marketing automation ppc While driving new student enrollment is often the number one goal, it’s important to remember the ones who walked the halls before. After all, alumni are the reason universities continue to thrive.
    [Display] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content.  Increase content engagement. Remarket to previously engaged users.
    [Display] Get On My Level: Simplifying Your Knowledge
    Digital Marketing Online Advertising / SEM / Display Account Management Client Communication ppc Help Your Clients Understand You Better. As a digital marketer, how can you create value from something that a client or potential client doesn’t understand? You can’t use jargon or common industry terms because your date won’t understand you.
  • FATHOM  |  FRIDAY, MARCH 1, 2013
    [Display] SEM for the Enterprise [White Paper]
    Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?
    [Display] The Opposite of Advertising « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? After being picked up by local media and sports commentators, fans raved about the new jersey.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Display] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Healthcare Online Advertising / SEM / Display Uncategorized adwords negative keywords hospital negative keywords negative keywords healthcareNegative keywords are a fundamental requirement when running paid advertising for any accounts. They also help control which ads show up for particular search queries. Animals. Puppy. Puppies. Kitten.
    [Display] Quality Assisted Living Leads for Under $100 Each? You Bet!
    So why not keep your brand top-of-mind by placing your display ads throughout the Internet on websites like sports, news, and weather? As you see below, display remarketing brought in 998 leads at a cost per lead of $31.72. Healthcare Industry Online Advertising/SEM/Display Sales-Marketing Alignment How did we do it? The result?
    [Display] Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.
    The Internet advertising landscape can be divided into two halves – search advertising and display advertising. Google is quickly becoming a dominate player in display, too. It’s Display Network – which delivers banner ads across a network of content sites – reaches over 80% of all Internet users. The choice is clear.
  • FATHOM  |  THURSDAY, APRIL 16, 2015
    [Display] VIPPS Certification and Paid Search for Health Systems and Hospitals
    Healthcare Online Advertising / SEM / Display Google AdWords health systems ppc VIPPS Certification Healthcare marketers and advertisers, I feel your pain; you have to deal with so many obstacles, especially when it comes to online advertising. So, what does VIPPS stand for? VIPPS stands for Verified Internet Pharmacy Practice Sites.
    [Display] Digital Marketing Strategy for Launching New Products & Services
    Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media Businesses launch exciting new products and services every day, but not all of them succeed. Ironically, the difference between a successful and failed launch often has absolutely nothing to do with the new offering itself.
  • FATHOM  |  SATURDAY, MAY 17, 2014
    [Display] Why the Acquisition of is a Wake-Up Call to the Assisted Living Industry
    Digital Marketing Healthcare Online Advertising / SEM / Display Sales & Marketing Alignment SEO Imagine this all-too-real scenario: your aging parents, now in their mid-80s, can suddenly no longer take care of themselves, and they have asked you to help them find an assisted living community. billion marketing machine.
  • FATHOM  |  FRIDAY, APRIL 11, 2014
    [Display] Understanding AdWords Sitelink Extensions
    Online Advertising / SEM / Display Retail / E-commerce Sitelink extensions are the easiest and most common type of extension to include in your ads.  Not only do these extensions help take up more real estate on the page to improve your CTR by 10-20%, they also have an impact on your ad rank.  It now factors in ad extensions and formats.
    [Display] 10 Fast Facts About Zillow
    It also makes money through traditional display advertising. million and display advertising represented 57% at $17.2 Social Media advertising display ads Expedia IPO Lloyd Frink Postlets real estate revenue Richard Barton SEC Securities & Exchange Commission unique users Zillowby Jesse Noyes | Tweet this. Zesty Stuff.
    [Display] Why Twitter needs to learn a lesson from Apple. And FAST.
    Building an awesome mashup that displays tweets alongside content from other services? ” Nearly every aggregating service, including the new Klout “Moments” feature displays feeds from multiple sources. e.g. comments, updates from other networks.” Twitter wants to own the Twitter stream — wherever it is.
    [Display] Where Are Marketers Allocating Budget? [CHART]
    On the other end of the spectrum, it appears most marketers anticipate a decrease in spend on standard display advertising.  If we think about how this is typically implemented, the primary focus is on visitors to your site who learn about your products or services but leave before making a purchase.  Enter AdFocus.
    [Display] The wrong place for a Twitter feed
    I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. Done correctly, Twitter is lively, personal and human.  If you display your Twitter feed on your website, you’re displaying one side of a two-sided conversation. Here’s why. “LOL!!!!
    [Display] Why a Square Logo is Better for Online Marketing
    Because more and more online and electronic  logos display best in a square format. Many social media profiles feature  thumbnail graphics, and if you want to display your brand to its best advantage, a horizontal or vertical logo doesn’t show as well as a square logo. If your logo is not square, it should be!
    [Display] Eloqua AdFocus: Marketing Automation Meets Display Ad Management
    Eloqua just announced AdFocus–a tool that allows marketers to manage their display ad targeting within Eloqua's marketing automation system. AdFocus gives marketers a way to monitor and manage their paid display ad marketing alongside other marketing channels such as email and affiliate marketing. Click image to enlarge.
  • NUSPARK  |  FRIDAY, JULY 2, 2010
    [Display] Banner Ads Work; Really
    As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. Tags: Advertising Media Planning banner ads display effectiveness online advertising However, any preconceived opinions on this medium needs to be turned around and thought of positively.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Display] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    Regular display ads typically target audiences in early buying funnel stages with the goal to entice them to click, or build brand/awareness so that other lead generation tactics can receive a lift (studies show display ads give paid search a conversion lift).  They let users buy, manage, report on, and optimize display media.
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Display] Quantifiable Sexism in the Marketing Industry
    Online Advertising / SEM / Display Sales & Marketing Alignment AdWords sexism They say the customer is always right, but here’s where I’d say something is wrong. In the Internet marketing industry, women are paid less than men by 20% and undervalued by 21% among clients. points lower on average than male reps (compared to 0.43
    [Display] Banners Have 99 Problems And A Click Ain’t One
    The banner ad display format is expected to grow 25% this year  to more than $12 Billion, despite the crazy insane lack of effectiveness. The average click through rate of display ads is 0.1%.  ( DoubleClick ) . 2. 77% of Web display ads are never seen. 33% of internet users find display ads completely intolerable ( Adobe ). 7.
  • FATHOM  |  THURSDAY, JUNE 13, 2013
    [Display] 6 Simple Steps To Optimize Your Product Listing Ads
    commerce/B2C Online Advertising/SEM/Display comparison shopping engines CSEs e-commerce product listing ads Comparison shopping engines (CSEs) have always been part of strategies to drive revenue and promote products for e-commerce companies. Are you getting the most from your Product Listings Ads (PLAs)? …
    [Display] Multiply your blog’s benefit by integrating social media
    Tags: B2B Web Strategy Blogs, Blogging Social Media unique compelling and engaging   barry calls website’s traffic search engine rank benefits chiefly bowman suggests the “viral” it’s a multiplier effect tweet post’s title significantly accelerated recommendation recipe displaying neat
    [Display] A Better Way Of Asking For The Order
    Some sellers display a surprising reluctance to ask for the order. Others are not so shy, but ask for the order in a way that can put the buyer off. In this article we examine the best way of asking for the order. The Trouble With Closing Closing techniques from the ‘always be closing’ school [.].
    [Display] 14 Dazzling Digital Marketing Stats and Facts
    Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. •  Rethink display? Despite their low click-through rate ([link] 59% of CMOs view online display ads as an effective marketing channel. AdWeek ). 6.
  • FATHOM  |  MONDAY, FEBRUARY 17, 2014
    [Display] Introducing Google ‘Location Groups’ in AdWords
    Online Advertising / SEM / Display AdWords Google Location Groups ppc SEM As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Companies try to either focus on being a low-cost leader (i.e. Google+).
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Display] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    How has the landscape in display advertising changed in the last 3 years? (AF) In addition to company-based advertising (typically via some form of IP tracking), more and more B2B companies are using other forms of programmatic advertising to generate demand. call it the “Searchifcation” of display advertising. contextual targeting.
  • BEYOND  |  FRIDAY, FEBRUARY 20, 2015
    [Display] LinkedIn LinkedOut: new B2B ad network launched
    LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising
    [Display] Will People Rate Businesses on Facebook?
    FACEBOOK LIKE (Photo credit: owenwbrown) Facebook has been testing a new feature that displays star ratings (out of five possible) on business pages. – A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages by Darrell Etherington The post Will People Rate Businesses on Facebook? What do you think?
    [Display] It’s time to evolve the social media mindset
    Display and PPC (pay per click). Let’s take “display.”  What is the value of display?  What if you could store the user action and information, and then later provide a display ad for Brand X when Connie visits another site? By “Social Steve” Goldner, Contributing {grow} Columnist. Email. SEO (organic).
    [Display] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns
    thought it would be a good idea to examine these emails and also to think about “reactivation” techniques in other channels—like mobile and display/paid media. But now that we’re in 2015, and mobile marketing is king, marketers need to think about how they’re doing reactivation on mobile as well as on display/paid media channels.
    [Display] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is direct marketing, such as email, display, and PPC search. Some of it is pull (social), some push (display). And YouTube in 10th place? It’s hard to believe.
    [Display] Google Launches +1 Button
    When the system is sufficiently rolled out, highly recommended web content will be displayed more prominently in Google's organic results. To be able to view +1s displayed on Google search results, you need to be logged into your Google account when using the search engine. Here's Google's product demo video
    [Display] How to Nurture Contacts Beyond the Inbox
    This honor highlights the role of marketing automation beyond the scope of email – enabling marketers to nurture leads across email, display, and social advertising. by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Pete Schott , Product Marketing Manager at Bizo. Lead Nurturing
    [Display] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Email retargeting is a newer tactic which allows you to serve display ads across the web to your email list users, engage those users beyond emails, and ultimately accelerate your pipeline. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads. Lead Conversions/CPL. Nurture Touches.
    [Display] What I Learned by Monitoring Competitors in Higher Education
    Higher Education Online Advertising / SEM / Display My post, below, was also published by The Search Monitor on September 4, 2014. When it comes to paid search, every college and university wants the same thing: more leads at a lower cost per lead. During the peak season, we do a lot of competitor monitoring. Need even more detail?
    [Display] Marketing Bariatric/Weight-Loss Surgery Online
    Healthcare Industry Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO Affordable Care Act bariatric surgery marketing automation We all know that obesity has reached crisis proportions in America today. One in three American adults is overweight, as well as one in six children.
    [Display] VIDEO: Infographics and Data Visualization
    Here's a video infographic about.inforgraphics, and how useful they can be in displaying and pulling meaning from large sets of data. Watch on YouTube
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Display] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Ad Ready is in essence, a mini Trade Desk, because there is no minimal spend, meaning I can use the platform for display and retargeting for smaller clients of mine. 
  • THE POINT  |  THURSDAY, MARCH 11, 2010
    [Display] 7 Mistakes To Avoid In Your Next Webinar Invitation
    The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. Simply displaying server clipart does nothing for your message and pushes vital selling copy down the page. 4. For example: 1. Sell the offer, not the product. See #1 above.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Display] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Programmatic advertising buying is one of the newest buzzwords in the online display space. Display measurement; View-throughs, attribution modeling. see below).
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Display] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Regular display ads typically target audiences in early buying funnel stages with the goal to entice them to click, or build brand/awareness so that other lead generation tactics can receive a lift (studies show display ads give paid search a conversion lift).  They let users buy, manage, report on, and optimize display media.
    [Display] Your headline is all that stands between your page and a quick exit
    OK, we all know that content is king on the Web, and that content consists primarily of copy …copy that is interesting, relevant, and that follows best practices for Web writing, such as keyword usage, short sentences and paragraphs, bullets where possible, etc. But there’s one element that’s too often overlooked in the primers on [.].
  • FATHOM  |  THURSDAY, MAY 8, 2014
    [Display] Higher Ed Advertising: Using Bing Yahoo! Network Extensions
    Higher Education Online Advertising / SEM / Display Bing Ads education marketing heroconf higher ed Paid Search ppc hero Yahoo I recently spoke at HeroConf in Austin, Texas about the Bing Yahoo! Network and why to use their Extensions. The green bar shows what your average CTR could be without utilizing more extensions. Why is RAIS useful?
    [Display] The profound power of five blog readers
    She displayed a chart displaying the lowly results of her blogging efforts. At the recent Social Slam conference , there was a ton of inspiring content from some of the greatest marketing minds around. And yet to me, the sentence from the day-long conference that has lingered in my mind came from the least-known speaker of the day.
    [Display] Digital Marketing: The 7 Essential Channels
    The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Online Display Advertising. Mobile display ads.
    [Display] Who Actually Clicks on Banner Ads? [Infographic]
    And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker. In fact, there have been some pretty creative uses of the display format. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
    [Display] Graffiti Artist Banksy Proves That Context Is Everything
    also think it’s a brilliant display of the power of content marketing. I had heard about Banksy and even knew he was coming to New York. Brilliant display of content marketing or just a satirical prank from a pretentious artist? Banksy’s art often sells for tens of thousands of dollars. What’s the point? Strategy
    [Display] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    In the mid-funnel, marketers must nurture prospects using a variety of tactics, ranging from email, to sales development rep phone calls to display advertising. Display can also be used to nurture the 80 percent of a typical B2B marketer’s database who don’t open email. Leap No. 1: Embrace full funnel marketing.
    [Display] No!! LinkedIn Just Went Klout On Us!
    Once a profile has more than 500 connections, the number of connections are not even displayed. People will collect endorsements and in order to increase the number of endorsements (which are publicly displayed), the will also collect connections. But wait, there’s more! Is this really a good idea? Gamified LinkedIn?
    [Display] suitecx Offers Industrial-Strength Customer Journey Maps and More
    It involves not just listing interactions or displaying them in a diagram, but also analyzing their contents, results, and supporting systems. visualcx supports the project by displaying the data in formats including story maps, process flows, interaction grids, a virtual wall with virtual sticky notes, and various summaries.
    [Display] 3 Ways the iPhone 6 Affects Your Emails & What to Do About It
    The iPhone 6 dons a 4.7-inch display and the iPhone 6 Plus comes with a whopping 5.5-inch screen. The iPhone 5 now seems small in comparison with its 4-inch display, and the iPhone 4 trailing behind with a 3.5-inch screen. The iPhone 5 currently displays around 11 characters (give or take) of pre-header text in the preview.
    [Display] One Action You Can DO to Exceed Your Quota
    This list normally is displayed in the sales manager’s office and could be on a white board or on a paper flip chart. One Action You Can DO to Exceed Your Quota. What is the logic behind this recommendation? Typically by winning a few of the larger opportunities each month/quarter almost always ensure sales budgets are exceeded.
    [Display] 5 Top Online Marketing Trends for the Rest of 2013
    What you may not have known is that most customers now access their email on these devices, which means that the existing email marketing methods you probably use will no longer work with these smaller devices, particularly because content that is designed to be displayed on a computer will not be viewable on a smartphone.
    [Display] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Similar to Google’s AdMob, Facebook will now allow advertisers to display their Facebook ads on a network of mobile apps and games. During these news stories, advertisements will be displayed. Over the past few years, advertising on social media has grown in sophistication. More Dollars to Advertising. Twitter’s Algorithm Change.
    [Display] Infographic of the Week: How Internet Users Spend Their Time Online
    An infographic from Go-Gulf (via Ragan ) displays more really interesting stats about worldwide internet use. Did you know internet users around the globe – 30% of the world’s population (PS that’s 2,095,006,005 people!) – visit Google more than any other website, but spend most of their time on Facebook?
    [Display] 5 Essential tools to attract a relevant audience to your blog
    When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield.  As I know Amy and value her as an expert in her field I am more likely to click on this post in the search results. By Ian Cleary, {grow} Contributing Columnist. Summary.
    [Display] IAB Europe AdEx Benchmark Europe 2012: the Facts
    Brand marketing Opinion Research Search engine marketing display advertising IAB Europe AdEx Benchmark Europe online advertising search engine marketingAccording to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%.
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