• MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Display] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    All of a storyteller’s communication tools -- their facial expressions, their gestures, their props, and even their interactions with a live audience -- are on full display in a video. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • ENGAGE  |  FRIDAY, OCTOBER 17, 2014
    [Display] Understanding Your Publisher’s Advertising Specifications
    RGB is a color mode associated with electronic displays like your computer monitor or digital camera. 'You''ve invested substantial time in coming up with the perfect ad creative to represent you and your company. Now for the easy part—sending the final file to the publisher for print. Right? The trim size is obvious. Non-Bleed Ads.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Display] Google Introduces Dynamic Remarketing Across All Verticals
    Dynamic display ads can be created automatically using templates provided by Google. 'In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. What is Dynamic Remarketing? Dynamic ads often include the content, product, etc. that the user was viewing before leaving your site.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 14, 2014
    [Display] F1 Racing and Data: The Developments, Challenges & Rewards
    Every time a new initiative around mobile, display, email, or reporting arises, you can “get an app for that.” 'Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. My quandary: How do I give an overview without leaning on racing puns? Pole position. Turbocharged. Green flag.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Display] How to Write an In-Depth Post in Less Than Two Hours
    Usually, the single-screen display works just fine. 'In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. That’s a lot to ask of a single article. So how should one person go about doing that all? minutes.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Display] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    This process generates more (and better-qualified) leads who have displayed buying intent, while also uncovering those who should be dismissed. 'Marketing automation provides a variety of benefits to sales teams. It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and maximize the lifetime value of every customer.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Display] 3 Reasons Why SEO & PPC Are More Powerful Together
    Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization 'We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. Both are equally important. The answer is no!
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Display] Emojis for Dummies: The Essential Translation Guide
    Fun fact: The number displayed in the Apple pager emoji is different than the number displayed in Twitter''s pager emoji. 'I''m writing this post because I''m an emoji dummy myself. Of course, some people will use these emojis in ways that let them take on new meaning.). Faces and Emotions. 1) Grinning Face With Smiling Eyes. Clever.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 9, 2014
    [Display] 10 Must-Attend Food and Beverage Conferences
    It’s the only place where the latest global food trends—and the products designed to meet them—are on display.” 'The food and beverage business is a huge industry that includes agriculture, food processing, wholesale and distribution, retail, technology, and even marketing. Have any others you’d add to the list?
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Display] How to Design Content Remarketing Campaigns That Actually Work
    What''s So Awesome About the Google Display Network? You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 2) What''s So Awesome About the Google Display Network (GDN)? Ad Fatigue in Remarketing vs. Display Ads.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Display] New Frontiers in Data Driven Marketing
    We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Display] Facebook Relaunches Atlas: What Does It Mean?
    Online Advertising / SEM / Display Social Media Atlas Facebook 'Last week, Facebook announced the re-launch  of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal? It is important to understand the tipping point we are potentially experiencing. What’s new?
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Display] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
    Although it may seem obvious, many advertisers can sometimes overlook their ad copy and landing pages and display misleading messaging to the user. By displaying the specific product or service that you offer, you can help rid out the irrelevant traffic.   Digital Marketing Keyword Research Online Advertising / SEM / Display
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 8, 2014
    [Display] 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
    Where the goal of Sitelinks is to offer users different landing pages based on their interests, Callouts offer advertisers a brand new line of text where additional messages can be displayed. 'At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Callout Extension Overview.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Display] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    OneSpot is literally trying to replace the banner with content vs. ads by basically overriding display inventory with content-driven creative. Brands 'Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Nothing really new there. Be funny.
  • LEADERSHIP  |  FRIDAY, OCTOBER 3, 2014
    [Display] Interesting Infographics: 28 Pointer Email Marketing Checklist
    Check From Address & Reply To Address: Are these being displayed correctly in your emails? Check Subject Line: Cross check symbols or personalization you have incorporated while setting up the Subject Line and ensure it is displayed correctly. Test Plain Text and HTML Formatting: See if both versions are displayed right.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, OCTOBER 2, 2014
    [Display] Women Manufacturers: Lori Malitsky, CEO of Flood Solutions
    To make it, she became aggressive – lowering prices, increasing print advertising, displaying at national trade shows, and hiring sales reps. '“Did I know about manufacturing and the vent business when I inherited it? Phhhht. Yes, I used to clean the bathroom for my dad and do other stuff to make some extra money,” joked Lori Malitsky.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2014
    [Display] V12 Launchpad Combines Prospect Database with Outbound Campaigns
    Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. 'V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Display] What You Need to Know About Hospital Retargeting
    The majority of advertisers that are trying for the first time or investing only a small amount usually use Google AdWords for their remarketing efforts because it can be done through the same interface as their search and display campaigns and it’s easy to set up. 'Site retargeting is a very common and effective paid advertising strategy.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Display] Facebook, Atlas, and the Future of Personalization
    The proliferation of programmatic buying around display ads connected to mobile, social, apps, games and other channels is evidence of it. 'On Monday Facebook made an announcement around the relaunch of  Atlas. It’s an exciting milestone for marketing technology for one primary reason: personalization. The technology is getting better.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Display] Looking for Higher Marketing ROI? Engage Your Customers
    Unfortunately, many marketing organizations are built around channels, with separate teams managing emails, display ads, mobile marketing, etc. 'Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Display] 3 Real-Life Examples of Incredibly Successful A/B Tests
    The offer was displayed as a banner across the top of the pre-order page -- front-and-center for shoppers. Their original product pages displayed the minimum viable product for social proof: a customer quote. However, the quote was mixed among other content and displayed on a less-than-eye-catching grey background. The Original.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Display] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    These drugs always have to display a warning ( called a "boxed" or "black box" warning ). The pharmaceutical companies were by no means oblivious to this fact, as online search and display ads for prescription drugs were growing more and more popular during this time. But don''t worry! Go tell your doctors about it!". Help-Seeking Ads.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [Display] Ifbyphone and Act-On Join Forces to Combine Call Tracking With Marketing Automation
    Smartphone users increasingly are interacting with marketing emails, websites, digital ads, and search inquiries by simply calling the number displayed on their phone. Act-On has taken the concept of marketing automation and perfected it for small and mid-sized businesses. At this point, Ifbyphone picks up the lead with call tracking.
  • FATHOM  |  TUESDAY, SEPTEMBER 30, 2014
    [Display] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
    Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays 'Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. Start by downloading our free 20-pg. Download Now.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Display] 26 Awesome Search Engine Marketing Guides
    Your Guide to Targeting Prospects on Google’s Display Network (Part 1) by The Daily Egg. 'Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. Image credit: Placeit.net. Which tools and reports are most helpful? by WordStream. John A.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Display] How to Create a Content Strategy That Actually Drives Organic Traffic
    Their wildly popular Instagram channel displays user-generated content of people doing a lot of active, exciting things -- often involving surfboards, wingsuits, parachutes, or protective headgear. 'Content marketing alone won’t deliver organic traffic. But how do you create that refined content strategy? Let''s get started. Visuals.
  • VIDYARD  |  MONDAY, SEPTEMBER 29, 2014
    [Display] Put Extra Focus on Your Video Content Marketing With a Lightbox Player
    Most of the videos displayed on the Vidyard blog are embedded inline. Was it embedded inline on the page, or was it displayed in a pop-up window? 'How are you currently showcasing videos on your website? When you think about it, the way your video is presented can actually impact its viewership. Inline? Lightbox?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Display] Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners
    When the plane entered a specific zone, it would send a message to the billboard to begin the display. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Not all advertisements are disruptive and annoying. Bring light to a social issue or cause, but don’t stop there. Direct.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Display] 3 Ways the iPhone 6 Affects Your Emails & What to Do About It
    The iPhone 6 dons a 4.7-inch display and the iPhone 6 Plus comes with a whopping 5.5-inch screen. The iPhone 5 now seems small in comparison with its 4-inch display, and the iPhone 4 trailing behind with a 3.5-inch screen. The iPhone 5 currently displays around 11 characters (give or take) of pre-header text in the preview.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Display] How to Use New Anonymous Targeting to Get Sales Faster
    Targeting countries also allows you to display prices in local currencies, which improves the user experience for foreign visitors by giving them relevant pricing scales. If someone visits your homepage from an iPhone instead of a PC, would you want to display your site''s content differently for that user? So why is this so exciting?
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 25, 2014
    [Display] Ad Retargeting 101
    At the interest stage, you could display ads specific to the product your visitors showed an interest in. Displaying the wrong ad at the wrong time -  Have you ever bought something from a company, and then got followed around by ads asking you to buy the same product? 'Every business discipline has its own lexicon. 2013). 2013).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Display] Why We Shouldn't Stop Innovating on Email
    Google thinks that people browsing marketing emails may behave similarly to people window shopping or flipping through content, and so it has begun to experiment with displaying marketing emails in Pinterest-style boards for browsing. 'This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. Why not email?
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Display] Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success
    According to a recent AOL survey , 76% of brand marketers stated their companies are buying display ads through programmatic buying. 'Programmatic advertising’s booming entry into the media buying market has revolutionized the way we can purchase digital advertising. With programmatic a new digital advertising landscape is emerging.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Display] The Essential Guide to Creating an SEO-Friendly Customer Journey
    'Think about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? pair of sneakers? Now, think about where in your buying process the company you bought from made themselves digitally present. If not, then the customer’s journey will veer off to a competitor. That''s what I''ll dive into in this post.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Display] Social Media Week Chicago: Elements of Word of Mouth Marketing
    CEOs, text ads, display ads, banner ads…you get the picture. We thought we’d share the highlights here. Social is the Future Remember when people said social media was for teenagers and nothing lasting would come of it? Well, they were wrong. Obviously. Why is this so important? At the top of the list are friends, family, employees, etc.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Display] Direct Viewers to Your Website: 4 Ways to Optimize Your B2B YouTube Channel
    On your YouTube channel you have the option of adding all of your social channel links and displaying them directly where viewers will see them (you should definitely be doing this), but you also can display your website’s URL. CTA overlays are little banner-like ads that are displayed at the bottom part of your YouTube video.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Display] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    From data displays to metaphors to icons to call-to-action touts, images offer spectacular versatility, both standalone and as part of larger content. 'Reuse. Recycle. Repurpose. In content marketing, these are the three “R’s” that come up with clockwork regularity. And for good reason: They’re worth repeating. So let’s do it. SEO love.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Display] The 5-point plan: how to increase marketing ROI from call conversions
    'Guest post by Luke Rees. Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. But although online is great for understanding your customer base, it may not be the best platform for converting leads into customers. Click-to-call tracking. Conclusion.
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Display] 15 Storytelling Techniques
    Some businesses even use a timeline on their  about page to display how they’ve grown as a brand over the years, and I believe it to be a very effective technique. 'Storytelling is a major part of any content marketing strategy. You see, there’s one big problem with online marketing. It’s online. Be Authentic. Be Professional When it Fits.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 19, 2014
    [Display] 3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview]
    Hear how a marketer can truly execute cross-channel orchestration by leveraging 1st party data for both retention and prospecting across mobile, social, video and display and site optimization and understand how complicated this really is without the right tools. 'The customer experience onus on marketers expands regularly. Join us in London!
  • ENGAGE  |  FRIDAY, SEPTEMBER 19, 2014
    [Display] 5 Surprisingly Successful Brand Partnerships
    As a result, IKEA’s showroom displays look more realistic than other furniture stores’ because they’re furnished with real electronics, and Philips increases customer impressions and gets associated with IKEA’s design aesthetic. 'Partnership: KFC, Pizza Hut and Taco Bell. that may actually seem like a good idea at 3 A.M.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Display] 9 Reasons Your Emails Get Rejected
    You forgot to test your display. Don’t show up in your buyer’s inbox without testing your display. 'Author: Jared Flamm It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round. You bored them to death. Again.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Display] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Many blogs and sites feature social sharing icons prominently to encourage the behavior of sharing, and some include counters to display how many times that post or article has been shared. 'This blog post is off to a good start because you’re currently reading it. Shocked? It’s more common than you might think.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Display] 5 Ways You Can Add Social Proof to Your Landing Pages
    It''s like when McDonald''s displays signs boasting "Billions and Billions Served.". 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs. My work brings out emotions people didn''t even know they had -- I''m that talented.".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [Display] Three implications for Big Data and your marketing department
    For example, what if you were a marketing executive for a cellular service company and you were looking at a data display indicating the geographic pockets in America that are using the most data minutes/day? Well … maybe not our arms. That might be awkward. Let’s say we need to get our minds around Big Data! In many cases, it is!
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Display] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    The total number of views will now be displayed on videos posted from both people and Pages, and marketers will have access to some analytics to help determine how well their video content is performing. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • FATHOM  |  FRIDAY, SEPTEMBER 12, 2014
    [Display] What I Learned by Monitoring Competitors in Higher Education
    Higher Education Online Advertising / SEM / Display 'My post, below, was also published by The Search Monitor on September 4, 2014. When it comes to paid search, every college and university wants the same thing: more leads at a lower cost per lead. During the peak season, we do a lot of competitor monitoring. Need even more detail?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Display] New Changes Coming to Google Adwords
    Upgraded Campaigns for Search Network and Display. big update comes in the way of forced, “upgraded” campaigns for Search Network and Display Select. Starting September 16th, Google will be upgrading all Search Network and Display campaigns to this new enhanced “Select” version. All rights reserved.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Display] Obey Facebook’s Rules of Engagement (Or Else)
    Ensure that you have the rights to display, distribute and deliver the content in your app (copyrighted images, etc.). 'Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push? It is experiences like this that make me uniquely qualified to write this article.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Display] Apple Debuts Two New iPhones, Unveils the Apple Watch, iOS8 and ApplePay
    Once again, we’ll focus on the top-level features which include: A sapphire display with 11 watch faces that include traditional analog options, a contemporary sundial and an interactive, real-time 3D model of the earth, sun, moon and planets – Some faces are highly customizable. 'Apple’s at it again. Picture courtesy of Apple).
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Display] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    Having phone numbers prominently displayed on your mobile landing pages and mobile apps and in your search, social, and display ads is no longer a nice-to-have; it is a necessity. 'As consumers, we love media. That’s over half of our day exposed to media in one form or another! do you ask: we only have so many hours in our day.
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [Display] Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse
    Product Display. 'There is a lot of hype about a recent video app that just hit the app store at the end of August. iPhone and iPad users are now able to record long videos and condense them into shorter, faster videos changing real time into hyper speed. Hyper what? Is it video or is it photography? Little History. Time is Ticking.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Display] Why Your B2B Can’t Ignore Google+ Any Longer
    Your Google+ page not only displays Google reviews, but also reviews from across the web, and these reviews can be highly influential sales factors. 'Google+ is one of the most under utilized social media networks in the B2B space. What Makes It Extraordinary. With the added YouTube catalog of data, Google can do that more affectively.
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [Display] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    recommend working backwards from the type of report you want to display to the type of data that needs to be collected. 'This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency.  . Know Your systems.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Display] Digital Marketing Strategy for Launching New Products & Services
    Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media 'Businesses launch exciting new products and services every day, but not all of them succeed. Ironically, the difference between a successful and failed launch often has absolutely nothing to do with the new offering itself.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Display] The Art of Marketing: 6 DIY Design Projects to Try
    For example, when I walk across the hall to grab a coffee, I''m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot''s finest in-house artists. 'I’ve heard it before. You’ve heard it before. Heck, I’ve even said it before : Marketing isn’t arts and crafts. many sales-qualified leads. Not to worry.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Display] Guest Post: Are You Maximizing Call Tracking Potential?
    This partnership between Ifbyphone and Acquisio allows users to see their call tracking information alongside their social, display, and search ad reports, so it’s easy to draw connections between campaigns and make changes and improvements all in one place. In fact, Google reports that 61% of local searches result in a call. Integration.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Display] How and Why to Get Started with Video Advertising
    'Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. It can help you get more customers and attract better customers.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Display] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    they can display different messaging depending on who’s viewing them). 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. Sounds like a great story. And it is!) The only problem is that it''s not the whole story. You need them to convert into leads. BUSTED]. BUSTED].
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 2, 2014
    [Display] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
    thirteen types of customer-facing systems, ranging from email and Web sites to display ads, retail point of sale, and customer account management. 'Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. That''s it -- just 29 items, although some do have subitems.
  • EMAGAZINE B2B BLOG  |  TUESDAY, SEPTEMBER 2, 2014
    [Display] Google Authorship Removed From SERPs
    It started by displaying photos and bylines in search results, yet slowly diminished to showing only the short author bylines, and finally, to nothing at all. 'On Friday, Google announced the end Google Authorship. Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. It was not simple.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 2, 2014
    [Display] 6 Things Michelangelo Could Teach Today’s Inside Sales Professional
    If you''re working with a prospect and trying to further qualify the engagement, you may need to display your strength as a sales professional and really help him or her envision your product providing a beneficial solution in their environment. What could Michelangelo’s sculpting techniques teach you about reaching quota?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Display] 10 things you need to know NOW about OmniChannel Marketing
    This is what the ad agency had proposed: Sunday newspaper coupon flyers, in-store displays, television ads, and in-store sampling. 'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” Simply put, OmniChannel is multi-channel done right!”.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Display] Why marketing is more important than sales
    Maybe you didn’t display pricing or maybe you didn’t address a particular question they had and a competitor did? 'Touchy subject this one, but one i feel compelled to address. Let me explain, i am sure you are aware of the fact that the way we buy products and services has fundamentally changed forever. On twitter or facebook?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Display] Are You Committing Content and Social Media Sabotage?
    Some social sharing button applications/widgets even include logic (like the one we use here at VR via AddThis), in which they only display the social networks that are commonly used amongst your individual reader – Pretty neat. 'Recently, I had a music journalist and friend conduct an interview with one of our favorite artists.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Display] 6Sense Finds B2B Prospects Using Web Site Activities
    6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. 6Sense can also display the information on screen to help guide sales conversations, although it doesn’t (yet) recommend specific talking points. and from a network of third-party Web sites.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Display] The Facebook Other Folder and the Strangers Who Love Me There
    As long as you’re messing with my newsfeed algorithm, privacy settings, and display, I’d appreciate if you could make some changes that would actually help me, Facebook. 'By Kerry Gorgone, {grow} Contributing Columnist. This is a story about sex, drama, money, and hope. The results have been pretty weird. What can they hope for?
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Display] The Anatomy of an Optimized Blog Post [Infographic]
    Share buttons should be prominently displayed -- having them next to your post is a little reminder to your readers that they should share your post. 'Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! Click here.).
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Display] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Retargeting (also referred to as remarketing) makes that easy – after a visitor leaves your website without converting, you can show them targeted display ads about the product, service, or content they viewed as they continue to surf the web on other sites. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
  • MARKETING ACTION  |  TUESDAY, AUGUST 26, 2014
    [Display] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    And most email clients make it possible for recipients to automatically display images when an email is from a safe sender. 'Getting your message opened and read is foundational to the success of your email marketing programs, which is why whitelisting is an essential part of a strong email strategy. Become a Safe Sender. Apple Mail. Gmail.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Display] Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
    Photo posts with the URL in the caption don''t display that information. This is because photo posts with URLs were displayed much more prominently in the News Feed compared with link posts, which pulled in a thumbnail image that was much smaller than a photo image. Here''s what a link post looks like: Post by HubSpot. Social Media
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Display] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    By analyzing the keyness of the top headlines, we ranked the most relevant words to determine the top 200 of the set, and used a word cloud to display the data below. 'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. That''s why we''ve put together the following post. LinkedIn.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Display] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Programmatic advertising buying is one of the newest buzzwords in the online display space. A tour of the Google Display Network platform. see below). Real Time Bidding.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 21, 2014
    [Display] MarTech Conference: Chief Marketing Technology Officers Come Out and Play
    My favorite part of Goodwin’s talk was a marketing technology capability heat map that displayed all of a company’s tech strengths and weaknesses on one page. 'I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. But why stop there?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Display] 7 Local Business Listing Sites You Should Claim Now
    Bonus Tip* If you’re a brick-and-mortar business, encourage people to “check-in”and write a review by displaying a sign in your business window that states the sites in which you’re listed. 'Finding time to update or create your online business listings can sometimes be a challenge. ” 5. Click here to claim it.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Display] Think You Know LinkedIn? 7 Common Myths Debunked
    Truth: LinkedIn stops displaying your number of connections on your profile after 500, but nothing happens once you go beyond. 'Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Just turn this on/off as you see fit. Social Media
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Display] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Here’s an example of how content displays on Atomic Reach: Influencer Ranking Tools. 'If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. Or, “No one is grading you on your performance.” Content Analysis Tools.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Display] How and When to Use the 9 Most Common Types of Image Files
    Websites display images at 72 dpi, which is low resolution; however images at this resolution look really crisp on the web. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Have you ever wondered when you should use a JPG instead of a PNG? File Type Terms to Know.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Display] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Boomerang displays these emails in a dashboard that is easily accessible from your inbox, and allows you to change the date or time of your scheduled emails at any time. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox. Boomerang - Email Scheduling Plugin.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Display] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    And what about other digital marketing channels such as display ads, email, videos, content, and social marketing like Facebook, LinkedIn, and Twitter? Previously Google only tracked web form conversions and calls that came directly from mobile search ads. You simply cannot optimize conversions and ROI from Google paid search without it.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Display] How (and Why) to Personalize Content on the Web
    You can personalize your email campaigns, your can personalize your display ads, you can personalize in-person events…In short, any time that you’re creating an experience that is specifically relevant to a specific buyer, that’s a form of personalization. Personalization and Content Marketing. Content Recommendation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Display] Content Marketing Trends Taking Us into the Future
    Just as you create a resource center on your site to display your text-based content, you’ll want to start considering how you’re going to feature video just as prominently. 'Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. Content Marketing
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Display] 7 Creative Ads Even Inbound Marketers Can Love
    When Domino''s revamped their pizza recipe, they took out a Times Square digital ticker and screen to display customers’ photos and comments -- even the ones that gave bad reviews of the pizza chain. 'When ads are bad, they''re annoying to watch. But, not all ads are bad. You want people to love your ads, not skip through them.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Display] 6 Ways to Make Guerrilla Marketing Work For You
    The memory retention approach relies on displaying your offering from a new, clever point of view. 'Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal  its often seen as a low investment, high impact strategy. Interested? Here are six tips (with examples!)
  • ENGAGE  |  TUESDAY, AUGUST 12, 2014
    [Display] Show Me the Pixels: The Benefits to Using Two Monitors
    After you plug in, go to your System Preferencesand select Displays. 'The days of working on one monitor are overeven for laptop users. Two monitors used to be reserved for those who could afford the luxury, or for the uber-creative who needed tools open while they worked(I mean, why close and open your toolbox again and again?).
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Display] Nurturing Cold Social Leads is a Lot Like Online Dating
    Give points for engagement with neutral content, and dont move a social referral lead into a regular nurture track and scoring model until theyve reached a certain level of familiarity with your brand and displayed some degree of engagement. 'I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 11, 2014
    [Display] 4 Steps to Creating Advantageous Advertorials
    'If you’ve ever found your Internet browsing disturbed by a pop-up or flashing display ad, you already know that engaging content is much more likely to pique your interest than something that’s interruptive. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Display] The No B.S. Guide to Reducing Your Website's Bounce Rate
    The chart below displays Google Analytics benchmark averages for bounce rate across different types of websites. If your content is relevant to the user’s query, make that obvious by displaying it above the fold. 'Ever gone into your analytics and seen your bounce rate hovering around or above 90%? If so, you''re in trouble.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Display] 57 Little Things to Double Check Before Your Website Launch
    Thank-you message or page displays after form is submitted. 'Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. And of course, a handful of things could go very, very wrong. Design.
  • SYNECORE  |  THURSDAY, AUGUST 7, 2014
    [Display] Multiple Channels, One Marketing Strategy
    Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. However, merely knowing that it is important to do this isn’t enough to be truly effective in implementation. Forrester Study. Sounds pretty great, right?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Display] Optimize Your LinkedIn Profile With These 10 Key Elements
    While I tend to believe the education section is more critical for more entry-level job seekers, remember that displaying your academic background will usually be required to gain entry in LinkedIn Alumni Association-oriented groups, which can be important for networking purposes. Profile Photo (Headshot). Good Examples. Bad Examples. Tl;dr.
  • FATHOM  |  WEDNESDAY, AUGUST 6, 2014
    [Display] Get On My Level: Simplifying Your Knowledge
    Digital Marketing Online Advertising / SEM / Display Account Management Client Communication ppc 'Help Your Clients Understand You Better. As a digital marketer, how can you create value from something that a client or potential client doesn’t understand? Simplify. Let’s say you’re a PPC expert. The expertise comes in the details.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Display] 4 Things That Make For Happier Call Center Customers
    When the customer calls, a panel displays the exact lead source for the call, including any search keywords they used to find you. 'Call center agents have it hard for a number of reasons, and often those reasons are the same reasons customers point to for their own frustration. CRM Integrations. CRM integration can help with this.
  • FATHOM  |  TUESDAY, AUGUST 5, 2014
    [Display] Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks
    Online Advertising / SEM / Display AdWords google adwords sitelinks 'While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. For highly regulated industries like education, finance, insurance, etc., compliance is one of the biggest hurdles we have to face in online marketing.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 5, 2014
    [Display] 4 Reasons Email Marketing and Your Business Are Not like Oil and Vinegar
    was impressed by the massive variety of oils and vinegars on display, but what really blew me away was Mike, the owner of The Olive Crush. 'Image by David A. via Yelp. On a recent Sunday, I was shopping and happened upon a store selling a huge variety of olive oils and balsamic vinegars. He was brimming with ideas, recipes and tips.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Display] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Gallery cards that display images. For example, if you want to show off a few different photos of a brand new product on Twitter, you can use the gallery card to display shots from several angles. 'Guest post by Logan Strain. But all accounts reach a level of stagnation if you use the same tactics over and over again. App cards.
  • ENGAGE  |  MONDAY, AUGUST 4, 2014
    [Display] This Week in Content: Inspiration From the Unexpected
    From the Coke products displayed at the judges’ table on American Idol to the many subtle product references seen in our favorite sitcoms, we’re no strangers to product placement. 'This week’s roundup delivers inspiration from some unexpected places. Plus, a few examples of content marketing at its epic best. The Guardian. Forbes. AdWeek.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Display] Resistance to Change and Surviving Content Shock
    The article went on to report that Kellogg responded to this crisis by firing the head of the cereal division (the second firing in a year) and by hiring 150 new sales people to work on better grocery store aisle displays. Are they really that confused by the display of boxes in the grocery aisle? Hang with me? An example. An example.
  • HUBSPOT  |  SATURDAY, AUGUST 2, 2014
    [Display] The 6 Elements of a High-Performing Modern Sales Culture
    You can do things like display that throughout the office, whether that''s just on a whiteboard, in all-hands and alignment meetings, or something more real-time. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Face-to-face vs. phones. Business trips vs. sales floors.
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