• KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 8, 2016
    [Display] What B2B Marketers Need to Know About AMP
    Think of AMP as a stripped-down, nitty-gritty version of HTML that allows for mobile devices to display the pages faster. Let’s face it; We’ve all been there, riding the subway trying fruitlessly to load a mobile page that takes FOREVERRRR. It’s an extremely frustrating experience, and, oftentimes, I give up all together – most users do.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Display] 10 Trends That Defined Digital Marketing in 2016
    On average, conversion rates for advertisers on Google AdWords are around 2.7% for search ads and 0.89% on display ads. conversion rate with its targeted LinkedIn display ads. If a product is viewed on your site but not purchased, retargeting can display that specific product as an ad. Increased Social Search Functionality.
  • VIDYARD  |  THURSDAY, DECEMBER 8, 2016
    [Display] Emotional Marketing: How to Supercharge Your Results
    Video is the perfect medium to express empathy – you can display emotion so much easier than in other formats, and elicit it in your audience. If you’re a marketer who’s done any dabbling in video, you likely already know all about how important emotion is in your video marketing. So what’s really involved? You need to create empathy!
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Display] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    This functionality leverages Infer’s sophisticated data science to analyze a specific business-to-business (B2B) prospect and instantly display its direct competitors that are already existing customers. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. the next three weeks). About Infer.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Display] 4 Secrets of Mobile Retention
    For example, after a user books a trip, the travel app Last Minute Travel uses push pre-permissions to display a customized permission request before displaying the system prompt. Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. This gives them a 3.8%
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Display] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    It was the kinetoscope, the first practical device that could display moving pictures. In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. That’s when things started getting weird. Big green pods started growing around town. Soon, the doctors started panicking too. By aliens. It was so lifelike.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Display] 3 Ways to Connect Video Advertising to the Customer Journey
    You already use data to personalize your marketing channels, including website, email and display advertising, so why not do the same with video? There’s more opportunity than ever to create engaging journeys that provide value to your customers. Leverage a variety of data to personalize your video creative. Cross Channel Marketing
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 6, 2016
    [Display] Adding Art to Words: How emojis can brighten up your emails
    Text will always show up as text; even if the font displays incorrectly, it’s still readable. Because different operating systems, browsers, email clients, and devices all display emojis in different ways, be sure to test your emoji-laden email campaigns before you send them. Use emojis in subject lines. Use emojis in body copy.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 6, 2016
    [Display] Why Your UX Design Is Failing: It Doesn’t Tell a Story
    Nearly 90 percent of global users will switch devices or abandon a site altogether when they experience an issue with content, such as slow-loading content, overly lengthy content, or content that doesn’t display properly on a particular device, Adobe found. great experience draws you in and keeps you scrolling. Sound boring? Maybe.
  • ACT-ON  |  TUESDAY, DECEMBER 6, 2016
    [Display] 10 Tips on How to Write Better Pay Per Click Ad Copy
    Maximize your display URL. People look at display URLs. Even a couple of keywords in an ad’s display URL can deliver an additional information, or give context. Bonus idea: Capitalize the initial letter in every word of your display URL. I hate wasting money. Even other people’s money. Set up conversion tracking. Forever.
  • CEROS  |  MONDAY, DECEMBER 5, 2016
    [Display] Digital Craft Weekly 49.16
    To help promote the festival and its 70 light installations, the organizers created this simple-yet-effective “virtual light show” for viewers to create their own display that can be shared across social networks. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration.
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Display] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    Robert’s “commentary/rant”: Coincidentally, while I was pondering media ownership, Robert was reading an article from the Wharton School at the University of Pennsylvania, which asserts that another legacy practice is likely on its last legs: media’s reliance on display ad-based business models. This week’s show.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 1, 2016
    [Display] Advanced Reporting Is Awesome: Part 1 — Device & Browser Breakdowns
    Every operating system, browser, and email client works differently — and displays messages differently. Here at VerticalResponse headquarters, we’re pretty excited about all the insights Advanced Reporting offers users. First up are Advanced Reporting’s device and browser breakdowns. Device statistics. Browser statistics.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Display] 5 Disruptions to Marketing, Part 1: Digital Transformation
    Most digital natives don’t do a lot of content marketing, their own social media presences tend to be relatively modest, and you don’t see much display advertising from them. The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Display] 5 Reasons Why HTTPS Should Be Enabled on Your Website
    If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”. What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer -- the technology that encrypts your connection to a website, so that hackers can't intercept any of your data. png">.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Display] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    Booth displays? If you need additional convincing on the benefits of Snapchat, these three resources can serve as supplemental reading: Snapchat reaches 41% of all 18 to 34 year-olds in the United States. Sprite Snapchat campaign reaches 2 million views in 1 day. That much is certain. That can come at a later time. Are fliers being packed?
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Display] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    This is consistent with our intuition as B2C companies invest heavily in brand advertising with video ads, display ads, retargeting, social media, and paid search. In the our annual State of Pipeline Marketing survey we asked over 350 marketers which marketing channels they invest their time and budget in. For consumer goods and services, i.e
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Display] 10 Examples of Facebook Ads That Actually Work (And Why)
    Not only is this image larger than the right column ad display, but it also uses warm colors , white space , and directional lines which drew my eye towards the featured product. Like the desktop News Feed ad, this type of ad appears in the user's mobile News Feed and displays like an organic posts from people and Pages that they follow.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Display] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    genuinely qualified lead will display proactive engagement. This post is part of a series to help B2B organizations understand and implement sales and marketing alignment.  Part one  was about getting started.  Part two  showed how to identify the target buyer and their journey.  We’ll now outline what defines a qualified lead.
  • CEROS  |  TUESDAY, NOVEMBER 29, 2016
    [Display] Digital Craft Weekly 48.16
    With its clever tagging system and layout, The Source takes the display and organization of video content to a whole other level. This post, Digital Craft Weekly 48.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Solarin Smartphone Virtual Explorer by Sirin Labs.
  • INFER  |  TUESDAY, NOVEMBER 29, 2016
    [Display] ShoreTel Infuses Predictive for More Efficient Demand Gen
    We have paid and organic search, display, social, events, reputation marketing, etc. Every Infer customer we talk with seems to share a new best practice that can benefit the entire sales and marketing community. Describe your company’s demand gen workflows. Where does predictive fit in? We do a lot with content syndication.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Display] For Holiday Mobile Marketing Success, Think Year-Round
    And while most businesses would acknowledge the importance of mobile technology, I’m still confounded by the number of businesses and organizations out there with websites that won’t display properly on mobile. Make sure reviews display properly on mobile (especially for those showrooming customers). Here’s how. 1.
  • KEO MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Display] Four Tactics for Better Lead Nurturing
    In addition, different email servers display overly-formatted emails differently. What looks good on your server may display very poorly on another. Lead nurturing is one of the most powerful tools that marketing automation software has to offer. Direct the Nurturing Process. The best way to do that is through directive information.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Display] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Brief Overview of Call Extensions The best way of displaying your phone number with your ads is through call extensions. ActiveDEMAND Landing Pages work harmoniously with Google AdWords and other PPC traffic campaigns, while our integrated call tracking provides full attribution from phone calls and texts that originated from your ad.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Display] Google AdWords Expanded Text Ads: Best Practices For The New Format
    Display URL and Path Fields (Shown in Green). When creating ETAs, the final URL has to be entered first (above the headlines) and the display URL is created automatically based on that. There are two optional path fields available to extend the display URL by up to 15 characters each. Dissecting the Expanded Text Ad. Source.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Display] How to reach your customers at work or at home
    Expand your universe of display and social media advertising targets. Have you ever wished you knew more about the consumer side of your business customers? have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record.
  • FATHOM  |  TUESDAY, NOVEMBER 22, 2016
    [Display] What is Advanced Geo-Fencing Display and Why You Should Use It?
    Advanced geo-fencing is a combination of hyper-local targeting based on the location of a user while also adding an element of retargeting that is available for display advertising on mobile devices. The article What is Advanced Geo-Fencing Display and Why You Should Use It? What is geo-targeting? So, what’s the big deal?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Display] A business case for diversity in digital transformation
    When a colleague who is normally serving your lunch is suddenly busy learning a new cool digital tool right across from you, it’s difficult for people higher in the organizational hierarchy to display anything other than eager curiosity toward the lessons, too. By  Kristian Strøbech , {grow} Community Member. The janitor rules.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Display] 4 Common A/B Testing Mistakes (And How to Fix Them)
    Analytics firm Heap published the results of a simulation , which displays how ending your test early compromises your results. When you're creating content for the web, it's easy to make assumptions about what you think your audience might respond to -- but that's not necessarily the right mentality. png">. The Fix: Run an A/A test.
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Display] A quick tour of measurement for video campaigns
    The following is a guest post by Steven Wastie , the CMO of Origami Logic. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year. Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. Why is that the case? Marketing Data
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Display] What Is Whitespace and Why Does It Matter? 8 Websites to Inspire Your Web Design
    While phone books are designed to display maximum information in minimum space, the majority of print layouts are created to be more easily understood -- thanks to whitespace. The Harvard Art Museums might be known for displaying antiquated paintings, but their homepage is decidedly modern. Empty space is not always wasted space.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 19, 2016
    [Display] What, How, and When to Measure Your Facebook Marketing
    It’s important to note that the new People section displays a breakdown of Page Likes by gender, age, and location. Facebook will be a teenager in 2017; the big 1-3. This thirteenth birthday, however, won’t be characterized by awkward voice changes, slow dances at arm’s length, or smiles decorated by lime-green braces.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Display] How 4 Brands Are Revolutionizing the Customer Experience
    And like most retailers, Nordstrom reminds shoppers about what they’re interested in via display and social retargeting, but they always stop these ads after you’ve purchased the items online. It will either result in a sale or increased brand loyalty. Ideally, it does both. It has real business impact. Bean pioneered the catalog.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Display] Facebook's Miscalculated Metrics: What Marketers Need to Know
    The summary displaying seven- or 28-day organic page reach was incorrectly added up as the sum of daily reach over that period. Over the past couple of months, you may have heard some things about Facebook's metrics. There was talk of numbers -- lots of them. Things were overestimated. Others were underestimated. People were kind of upset.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Display] How The New York Times Took Native Advertising Global
    As I mentioned, the European market is comparatively new to this area, and a lot of advertisers needed to get a better idea of their ROI and why branded content and native advertising are worth the spend, especially when compared with traditional display campaigns. Today, plenty of brands and publishers have content studios. In the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Display] Cutting, pasting, and going to court. Know your copyright rights
    You can choose to embed (most sites like YouTube give you the code for that), but make sure that the way it’s displayed makes it clear the video isn’t your own original work. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. Know your copyright rights.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Display] How Long Does it Take to Get Results from Content Marketing?
    There is a cornucopia of options for promoting content online: search engine marketing (SEM), promoted posts on social media platforms, content syndication , social ads, native advertising and online display ads. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. Content marketing is like cooking.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Display] Five Keys to Hiring a Digital Marketing Agency
    Digital marketing activities include online channels such as search engine optimization (SEO) content marketing and social media marketing, collectively included in Inbound marketing, as well as search engine marketing (SEM), influencer marketing, display advertising, e-commerce and more. Search Engine Optimization (SEO) changes constantly.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Display] How to Fix a Broken Lead-Nurturing Strategy
    But this approach does allow you to actively pursue opportunities rather than waiting for a prospect to display interest. When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. I was reading about the glacial history of New York City the other day. ” Ouch. Lead scoring.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Display] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    Not to mention, benefits are stated front and center, with “here’s how it works” displayed with an arrow below the top image, acting as a CTA to scroll down. I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure. That conversion didn’t happen. I’m shopping elsewhere. Videos & Product Pages.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 14, 2016
    [Display] Get the Most Out of Your Holiday Marketing By Using Video in Email
    Much like adding Instagram into email content , embedding a video for display in the inbox can be much easier than in years past using the right tools. When it comes to the holiday season, everyone has their favorite movie to watch. And football is always on. Watching a screen during the holidays is a big part of my vacation experience.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 11, 2016
    [Display] How Brand Storytelling Redefines the Marketing Budget
    According to research from StrongView and Selligent , marketing spend continues to rise across the board, with the top three channels being email marketing, social media, and display advertising. Display advertising is solidly in the bottom, with email continuing to hold top spot and content marketing following close behind.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Display] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    According to the data, marketers gave sponsored social media advertising an effectiveness rating of 7.29, which was ahead of online display (6.55), TV ads (6.46) and radio ads (5.65). It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. source ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Display] Why working in marketing makes you bitchy
    By Mark Schaefer. A lot is made of being “authentic” in marketing today. I’m not a big fan of the word, but I understand that there is some expectation to display some human emotion in our content and campaigns. Compassion. Enthusiasm. Understanding. And for me, increasingly, bitchiness. hours. But I have no regrets, either.
  • ACT-ON  |  THURSDAY, NOVEMBER 10, 2016
    [Display] Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing
    ListenLoop is a display advertising software that’s tailor made for account-based marketing. One thing you can do with at least display advertising is identify your list of accounts. Mirroring your email marketing, let’s say from Act-On, with display advertising. Employing ABM for Brand Marketing. That’s great.
  • CEROS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Display] Story: The Secret Ingredient at the World’s Best Bar
    The resulting hardbound book, which Sean estimates they spent over $100,000 producing, feels more like something you’d expect to see displayed in a case rather than passed between the hands of thirsty bar patrons. Happy reading! Over time, the 4th Ward continued to expand upwards with the arrival of each new wave of Irish immigrants.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Display] What Qualities Should You Look for in a Marketing Automation Manager?
    What collaborative skills did he display? Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. ResearchCorp’s Demand Generation Adoption Survey. Have a hacker’s mindset. Sales.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Display] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    Additionally, the report found that 47 percent of all search and display revenue now comes via mobile, up 17 percent from 2015. 2. Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. There’s only so much time in a day, and mobile’s growth has come at the expense of other formats. ” 4.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 7, 2016
    [Display] The Top Email Marketing ROI Trends to Watch in 2017
    Across all age groups, 42 percent will delete an email immediately if it doesn’t display properly on their smartphone, BlueHornet found. Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. Why Brands Love Email. Integration.
  • CEROS  |  FRIDAY, NOVEMBER 4, 2016
    [Display] The Mind Behind Target’s Bold Bet on Creativity
    Waterbury displays the kind of attention and focus to interview requests that you might expect from a small-town mom and pop business, not an executive from the C-suite of a Fortune 500 company. Products are transformed into larger than life interactive displays. Happy reading! Generous. Others, maybe just a few thousand.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 4, 2016
    [Display] How AR and VR Technology Are Shaking Up Advertising
    But the bigger picture for marketers to see is that this tech, as well as the pushback against traditional advertising, all display audiences’ universal desire to take part in increasingly immersive experiences. ” That one kid whose family always seems just one step ahead on gadget collecting and burgeoning technology.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 3, 2016
    [Display] GEOIP-Based Segmentation for Targeted Marketing
    Why use a generic cityscape as a background image, when you could display the prospects own city? GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization. focused message related directly to an individual is received better and is more likely to convert. Try it for free today!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Display] Why Cross Channel Marketing Needs To Be Visual
    One of their marketing innovations has been to offer locally customized graphics displays in gateway airports. These displays offer valuable information and visually inspiring images of local feature attractions that are consistent with what travelers have seen in promotional materials online and in their hometowns. When We See Nature.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Display] Why Organizational Design is the Key to Authentic Client Branding
    They are proud to wear a shirt with their favorite brand displayed across the front because they want others to know who they are and what they believe in. Ding, Ding, Ding. The bell rings and the fighters come out of their corners. Out the blue corner, with a market cap of $100 billion, steps forward the Fortune 50. And it just might.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Display] I Used Embarrassing Icebreakers at a Marketing Conference. You Should Too
    After a few awkward laps around the display booths—some Dutch techies offered me a huge wooden horse—I finally worked up the courage to sidle up to a circle of suits. Making connections at a networking event is awkward. They’re so forced, like bad blind dates. decided to find out. Pre-conference. Seriously. The conference. Seriously.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Display] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    Retargeting tracks your website visitors and then displays online adverts as they visit other sites around the web. Back in 2011, Marc Andreessen announced in a seminal WSJ essay that " software is eating the world." This change has been fueled by technology: It's now easier and cheaper than ever before to develop software, and with 3.5
  • BIZIBLE  |  TUESDAY, NOVEMBER 1, 2016
    [Display] How Content Impacts the Buying Journey: ABM vs. Demand Gen
    That marketing ops content I talked about earlier can be displayed to LinkedIn users at X size company, who have marketing operations in their job title and/or skills. As more marketers transition from demand generation to account-based marketing, the question comes up of what to do with content. Not so fast. The Right Measure of Success.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Display] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    Google says the answer summary is derived when the search engine recognizes that a query asks a question, and they then programmatically detect pages that answer this question, displaying a snippet as a “rich answer” in the search results. Google Business Listings. Why B2B Marketers Should Care. How To Manage This Result.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Display] How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
    When the time period you set ends, you’ll see a “Final Results” display in the Tweet, like this: Couldn’t be easier, right? It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. In fact, they were just like any other tweet meant to drive engagement. Encourage Predictions.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Display] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    The traditional way would be to use charts and graphs: The second way to display your data is to use “data visualization": For example, you could use a set of 10 “smartphone” icons where seven are colored and three are greyed out to represent the fact that 70% of Americans own a smartphone. You’re in the right place. Great. Let's dive in.
  • CONTENTLY  |  THURSDAY, OCTOBER 27, 2016
    [Display] A Robot Named Albert Wants to Revolutionize Digital Advertising
    The AI is designed to consolidate and micromanage everything from email marketing to native advertising, and it integrates with platforms like Google Display Network, Outbrain, MailChimp, and Snapchat. Earlier this year, eMarketer predicted more than two-thirds of all digital display advertising in the U.S. Adgorithms hopes so.
  • CONTENTLY  |  THURSDAY, OCTOBER 27, 2016
    [Display] Contently Network Now Has 100,000 Freelance Creatives
    Each month, about 2,000 freelancers sign up for a free Contently portfolio , which they use to display their work to potential clients. If, like me, you’ve been watching the HBO show Westworld , you may be convinced that robots will soon be able to do pretty much anything. So who are these people? Haven’t heard of those?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 27, 2016
    [Display] How To Use RLSA To Help Increase High Quality Leads
    Like traditional remarketing in the Google Display Network, you will be using the same piece of code (remarketing tag), enabling your ads to show for your past site visitor targets. Set Up Remarketing Tags : As stated above, RLSA and remarketing in display use the same piece of tracking code. How RLSA Works. Steps to Get Started: 1.
  • ACT-ON  |  THURSDAY, OCTOBER 27, 2016
    [Display] The Perils & Pleasures of Rebranding: The Puppet Story
    Luke very obviously displayed the DAG sticker on the back of his iPad in a prominent spot on stage in a live video interview. In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. Listen in, as Paige gets the story.
  • ACT-ON  |  THURSDAY, OCTOBER 27, 2016
    [Display] The Perils & Pleasures of Rebranding: The Puppet Story
    Luke very obviously displayed the DAG sticker on the back of his iPad in a prominent spot on stage in a live video interview. In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. Listen in, as Paige gets the story.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 26, 2016
    [Display] New Feature: Advanced Reporting Shows What Clicks With Your Readers
    When you know how your emails are being consumed, you can tweak the design and formatting of your messages to ensure they are displaying correctly on the device or browser your contacts are using. Now VerticalResponse helps you track how well your email campaigns are resonating with your contacts. Geographic data. Heat map. Domain reports.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2016
    [Display] 4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation
    Those messages can also hone in on the content that customers are most likely to engage with and automatically display the most relevant content. Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. So it’s no surprise that predictive analytics is an increasingly popular topic.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Display] A Brief History of Search & SEO
    In December 2010, both Google and Bing added "social signals," which first displayed any written Facebook posts, for example, from your own network that matched your query. Tracing the history of SEO is kind of like trying to trace the history of the handshake. We all know it exists, and we know it’s an important part of business. The ‘90s.
  • KEO MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [Display] New Guide Delivers 5 Keys to Hiring a Digital Marketing Agency
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. About KEO Marketing. KEO News
  • BIZIBLE  |  TUESDAY, OCTOBER 25, 2016
    [Display] Measure ROI on "Hardest to Track" B2B Marketing Channels [Using Attribution]
    And because an advanced attribution solution integrates seamlessly with a CRM, those touchpoints are captured and displayed for each contact/lead and account. In a recent 2016 article , MarketingProfs highlighted an interesting fact about senior marketers’ positions regarding which marketing channels are easiest to track.
  • HALEY MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [Display] Staffing Industry Recruiting: What Works – and What Are the Biggest Challenges?
    Collect and display more testimonials on your website. Anyone who works in the staffing industry understands that, in today’s economy and employment market, finding talent is hard. Selling staffing services is hard, too. And the range of available tools and techniques is dizzying! And today, I’m beginning a series of posts to answer it.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Display] 15 Eye-Catching Resume Templates That Will Get You Noticed
    Displaying the headshot and contact information on the cover leaves plenty of room on the second page to document all your career highlights and accomplishments. Infographic-inspired elements help clearly display work experience and skills with minimal text. These generous designers have made their work available for free download.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 20, 2016
    [Display] The Seven New Content Commandments*
    Sure, you’re familiar with split testing CTAs or display ads. *that you may or may not want to pay attention to. Jonathan Swift once said, “Satire is a sort of glass wherein beholders do generally discover everybody's face but their own”. You know how snacks are good? Like, everyone enjoys snacks. Pringles. Cherry bakewell slices. hours.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Display] So You Want to Create Content That Actually Converts?
    Two of the most popular are: Yet Another Related Posts Plugin (YARPP): Displays pages, posts, and custom post types related to the current entry, introducing readers to other relevant content on your site. Contextual Related Posts : Allows you to display a list of related posts on your website and in your feed.  Calls-to-Action.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Display] A Shortish History of Online Video
    By 1993, web browsers had attained the ability to display images, and the camera was connected to the internet as an image that could be refreshed ‘live’ to make it easier to transmit its status. In the years following World War II, a strange and exciting new technology emerged. Moving pictures … in your living room. Enter: Moore’s Law.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Display] 6 Creative Ways to Bring Experiential Marketing to Your Customer’s Home
    When Lean Cuisine organized its event, a visible hashtag display in large text was enough to get 204 million impressions. Last July, Japan’s Finance Minister Taro Aso was about to take off from the Narita Airport, on his way to the 2015 G20 summit —a meeting that comprises finance ministers and central bank governors. Digital Art.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2016
    [Display] How to Establish an Instagram Aesthetic: 10 Brands Doing It Right
    Best of all, it features images from clients, showcasing success stories and the wide range of possibilities on how the Squarespace service can be used, which helps to engage followers and inspire potential clients. 4) Create a story with each photo displayed on the post. Since 2010, Instagram has garnered more than 500 million users , 4.2
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Display] 20 Content Marketing Tools to Rely on From Start to Finish
    It has the ability to display the most shared content by network type, content type, days of the week, and more. When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Here are 20 of my favorites. Tools for Topic Generation. Pocket.
  • INFER  |  MONDAY, OCTOBER 17, 2016
    [Display] Tips for Using Retargeting to Drive ABM Success (Part 2)
    By thoughtfully hyper-segmenting these high-potential Infer Profiles, we can avoid wasting our display advertising budget on the wrong targets and we can deliver more personalized messages. This article was originally published on the AdRoll Blog  by Sean Zinsmeister , Senior Director of Product Marketing at Infer.
  • BIZNOLOGY  |  MONDAY, OCTOBER 17, 2016
    [Display] Shopping cart optimization tips
    Security comes first: Further instill confidence in your shoppers by displaying secure shopping logos. For most e-Commerce companies, webmasters, and digital marketers, the focus lately has been on ensuring that your website is mobile friendly. However, you still cannot ignore shopping cart page optimization. Like this post?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Display] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    Both Facebook and LinkedIn allow you to display ads only to people who work at specific companies. Author: Mike Tomita So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. What’s next? Use Social Media to Better Understand Your Buyers. What conferences or events are they attending?
  • INFER  |  SUNDAY, OCTOBER 16, 2016
    [Display] Tips for Using Retargeting to Drive ABM Success (Part 1)
    For example, some of the creative we’ve used is below: With these display ads, we ran a few experiments to measure their impact and had some interesting findings. My hypothesis was that, even when people didn’t interact with our display ads, those who saw them still came back to Infer later via organic searches.
  • JUNTA 42  |  SATURDAY, OCTOBER 15, 2016
    [Display] This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts
    According to the The Wall Street Journal , the move is meant to modernize the Times’ display ad business, while improving the experience for both readers and marketers. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Click To Tweet. Have fun. Get ideas.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 14, 2016
    [Display] Datorama Applies Machine Intelligence to Speed Marketing Analytics
    The results can be displayed in Datorama’s own interface, read by business intelligence products like Tableau , or exported to other systems like marketing automation. Naturally, there are cases where the answer isn’t clear. Datorama is one of them. This isn't to say that Datorama lacks focus. But this is still not a push-button solution.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Display] How to Generate Leads From the Most Popular Pages on Your Website
    Research from Adobe shows nearly 8 in 10 digital device users would switch devices or stop viewing altogether if the content doesn’t display well on their device. From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. Let's start with the first question.
  • KEO MARKETING  |  THURSDAY, OCTOBER 13, 2016
    [Display] Gmail and Google Apps will Begin Supporting Responsive Design
    Higher Read Rate: According to research by BlueHornet.com , 42% of consumers said they would delete an email if it did not display properly on a mobile device. As mobile devices become more prevalent, people are using them for reading their email messages. What is changing? What this means for email marketers. How does this impact you?
  • BULLDOG SOLUTIONS  |  THURSDAY, OCTOBER 13, 2016
    [Display] Timing Is Everything: When to Use Personalized Video
    Once again, we used the video thumbnail to display a prominent image of the recipient’s name. A few years back, my mom gave me a T-shirt for my birthday. It was one of those shirts that had my last name on it—a logo that said “Gray’s Tavern” on the front in really big letters. He looked right at me and said, “Mr. Thanks, Mom! Open Rate.
  • BIZIBLE  |  THURSDAY, OCTOBER 13, 2016
    [Display] Scorecard for Paid Media Marketers [How Do Your Campaigns Compare?]
    This includes traditional mediums, such as paid search and display advertising, but it also includes ABM paid media platforms that help to facilitate more targeted campaigns. Display. It comprehensively tracks all touchpoints across all channels and displays that information inside the company’s CRM. There are no A-F scores.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2016
    [Display] 11 Examples of Instagram Ads We Love
    According to the Mobile Marketing Association , users spend 40% more time interacting with native ads than traditional display ads with double the brand recall. What makes you click on ads? Is it the cute picture of a puppy, the funny caption, or are you only motivated by a great deal? Why Launch an Instagram Ad Campaign. 10) Method Home.
  • HG DATA  |  TUESDAY, OCTOBER 11, 2016
    [Display] John Connell-HG Data’s New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
    JC: I’ve directly seen the benefits of how HG’s datasets can positively influence – sometimes dramatically – campaign performance and insights.  I’ve seen this in both direct response and branding scenarios through display.  I’ve used the data and I’ve seen how it can influence the metrics that matter. How so? Thank you, John.
  • RADIUS  |  TUESDAY, OCTOBER 11, 2016
    [Display] Top 10 Booths at Dreamforce 2016
    The translucent images of faces were hard to ignore right as you walked into the expo, and a giant multi-screen display looped videos that almost hypnotized you. The large screen displayed lighthearted cartoons mixed in with customer stories featuring some of the most notable brands on the planet. Salesforce. Bravo! 2. Radius. Slack.
  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Display] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    The layout needs to be either “mobile friendly”, aka with a “fluid design” (so that it adjusts to whatever device it’s viewed on) or “responsive” (so that the code of the email is smart enough to show a version of code that’s specifically suited to the device it’s being displayed on). 4. Everybody makes mistakes. Some are big. Buying a list.
  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Display] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    The layout needs to be either “mobile friendly”, aka with a “fluid design” (so that it adjusts to whatever device it’s viewed on) or “responsive” (so that the code of the email is smart enough to show a version of code that’s specifically suited to the device it’s being displayed on). 4. Everybody makes mistakes. Some are big. Buying a list.
  • KEO MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Display] Expand Your Email Marketing in 2017
    In addition, Gmail will display larger call-to-action buttons. Dave Kerpen, the CEO of Likeable Local makes a very good observation about email marketing: “In today’s world of overcrowded inboxes and spam filters, many businesses often wonder if email marketing is still worth the investment. Source: Harris Interactive. Email Marketing
  • CONTENTLY  |  MONDAY, OCTOBER 10, 2016
    [Display] 3 Steps That Took Our Blog From 14,000 Readers to Over 400,000
    A little over three years ago, Sam Slaughter, Contently’s VP of Content, asked me to run The Content Strategist. I’d been writing for the site for a couple years, and I often fantasized that Sam would notice me on the sidelines, admire my immaculate jew fro, and hand me the ball. Pro tip: Work remotely from Tel Aviv. So here it is.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 10, 2016
    [Display] How Digital Storytelling Patches the Broken Business Model of Online Ads
    But in October of 1994, only five years after the introduction of World Wide Web—which enabled household users around the globe to take advantage of the internet— the first internet display ad was born. With the value of the industry continuing to grow at pace with user dissatisfaction, tensions are reaching a breaking point online.
  • CEROS  |  MONDAY, OCTOBER 10, 2016
    [Display] Storytelling > History: Museum Hack’s Interactive Approach to Tours & Team-Building
    My favorites were about Carl Akeley, the taxidermist who developed sophisticated techniques used in many of the museum’s displays. Happy reading! It all started in 2011 with a girl. girl who enjoyed museums. Nick Gray did not enjoy museums. In fact, he thought they were pretty boring. They went to the museum on a snowy winter’s eve in NYC.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 7, 2016
    [Display] Journey Through the World of Visual Content [Infographic]
    Interactive: Interactive content, like apps, assessments, calculators, and quizzes, requires your audience’s active engagement and displays content that responds to their actions. Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. NeoMam.
  • CONTENTLY  |  THURSDAY, OCTOBER 6, 2016
    [Display] Inside The Washington Post’s Quest to Fix Ad Tech
    The technology uses various loading and caching techniques to speed up load times for third-party programmatic display ads, which has allegedly produced a “seventy-five percent decrease in latency.” Web advertising is beset with problems. Ad blocking is growing. And fighting fraud feels like a game of Whac-A-Mole.
  • BULLDOG SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Display] The Blurred Lines Between Brands and Buddies
    Brands aren’t just sticking a display ad into your newsfeed and calling it a day. Back in the good old days, social media was exclusively for college students. realize that I sound like a grumpy old woman shaking her fist at the world, but it’s interesting, isn’t it? The Psychology Behind It All. The Engagement Game. They’re in on it, too.
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