MADISONLOGIC B2B WHITE PAPERS | FRIDAY, DECEMBER 19, 2014
[Display] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
All of a storyteller’s communication tools -- their facial expressions, their gestures, their props, and even their interactions with a live audience -- are on full display in a video. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
MARKETING ACTION | THURSDAY, DECEMBER 18, 2014
[Display] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
Here’s a look inside: High-scoring leads are automatically moved to Act-On’s Hot Prospects list, which is displayed inside the Salesforce dashboard, so the sales team can qualify opportunities and prioritize follow-up faster. 'Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it? Too Many Leads, Not Enough Time.
VOICE-BASED MARKETING | WEDNESDAY, DECEMBER 17, 2014
[Display] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
And for businesses, directories, and lead gen services that list many phone numbers for different stores, offices, or services on the same web page, SourceTrak can display unique trackable numbers for each one. 'Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution.
MARKETING ACTION | WEDNESDAY, DECEMBER 17, 2014
[Display] Best Practices in Email Deliverability: Uncommon Tiers of Engagement
Litmus is a tool that can display how your email will appear across many different devices and providers. 'Email engagement has evolved and expanded over the years to include many different forms and actions, which we call “tiers.” In the 3 uncommon tiers of engagement, the recipient has… Opened and skimmed the message.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 15, 2014
[Display] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels? Going Mobile – You’ve got web, email, social, and display. We are honoring excellence in modern marketing across 20 categories. Go for it!
VERTICAL RESPONSE | MONDAY, DECEMBER 15, 2014
[Display] Three Ways to Rock Organic Search Results
” The purple box on the right highlights paid results (display and pay per click), and the results in the purple box on the left display organic results. 'Every business could benefit from more website or brick and mortar visits. After all, results that appear on the first page enjoy a whopping 95% of all search traffic.
MARKETING ACTION | MONDAY, DECEMBER 15, 2014
[Display] Title Tags, Headings, and You: Get Tips for SEO Success
It’s displayed when someone bookmarks your page, is shown as the title in search results, and appears at the top of a browser window when someone is looking at the page itself. Not long ago, guidance was to write a title tag that was fewer than 65 characters/spaces long, because that’s how many Google would display. ” 3.
BLOG MY CALLS | FRIDAY, DECEMBER 12, 2014
[Display] Are you Missing out on these Google Marketing Tools?
This tool measures in-store sales through mobile devices, customer interactions with mobile sites and app downloads from display and search ads. 'No matter what the status of your relationship with Google is on a given day, it never hurts to take advantage of their marketing tools. Google Trends. Google Alerts. Google Think Insights.
HUBSPOT | FRIDAY, DECEMBER 12, 2014
[Display] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people. Impressions measure the number of times an advertisement is displayed (i.e. 'How much money do you think you''re wasting on paid advertising? How exactly are they doing this?
BLOG MY CALLS | THURSDAY, DECEMBER 11, 2014
[Display] Keywords: The Foundation of Your PPC Campaign
This preserves resources by preventing your ads from being displayed when specific keywords accompany your targeted keywords. These categories include: Broad Match: If this option is selected it will display ads in relation to a wide range of keywords that include variations of your original keyword. Thorough Keyword Research.
HINGE MARKETING | THURSDAY, DECEMBER 11, 2014
[Display] 10 Email Marketing Tips for Tech Firms
Beware of rendering issues - Be cognizant of display challenges across different email services, as email clients render emails differently than others. In addition, images often do not render immediately and require recipients to allow images to display. Your subject line has a direct impact on your open rate. On Google+ or LinkedIn?
BIZNOLOGY | THURSDAY, DECEMBER 11, 2014
[Display] Internal Social Business for Leaders series: 1. Your profile
Make sure all the chosen profile pictures survive the cropping and display restrictions imposed by the platform. How can I get started? The first post will cover the most fundamental aspect of it: your profile in the social platform. The audience is different, so cater for what they are looking for. Have I seen her in the past? Your bio.
SAZBEAN | THURSDAY, DECEMBER 11, 2014
[Display] How to Utilize Mind Maps to Enhance Your Inbound Marketing
Humans are naturally curious people and our minds are skilled in seeking patterns that are displayed effectively in mind maps. 'Who isn’t looking for more effective inbound marketing in today’s content saturated society? Let’s look at some common FAQs when it comes to implementing this powerful visual aid. So, what exactly is mind mapping?
MARKETING CRAFTMANSHIP | THURSDAY, DECEMBER 11, 2014
[Display] Re-Thinking the “Best B2B Advertisement of the 20th Century”
The iconic print display ad featured an executive in a bow tie hunched forward in a swivel chair, scowling into the camera. 'In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. Quite an achievement.
MARKETING ACTION | THURSDAY, DECEMBER 11, 2014
[Display] Get it in Writing: The Benefits of a Sales and Marketing SLA
Gamification is a way of turning a process into its own reward by awarding points or badges for participation, displaying leaderboard scores to drive competition, and awarding prizes to participants for completing certain tasks. However, establishing and enforcing SLAs can be a huge challenge for many organizations. Number of qualified leads.
CK'S B2B BLOG | WEDNESDAY, DECEMBER 10, 2014
[Display] MEGA-TRENDS Video Series: Trend #4 Immersive 3-D Display
'What''s so un-innovative about our current 2-D Web Experience? Learn all in the video clip below (run-time: 1:19). Want to check out all of CK''s Videos? Just go here
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Display] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
You’ll need a few display ads and can try retargeting on social media or through Google Adwords. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget. Estimated cost: $50 per call to action. Never settle.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Display] How Much Should Sponsored Articles Really Cost? [New Data]
In the study, publications were classified as websites that already utilize traditional display advertising and have editorial content that is regularly created by more than five writers, contributors, or columnists. 'Sponsored articles are one of the new shiny new objects in the content marketing world. Sponsored Article Pricing Analysis.
MARKETING ACTION | WEDNESDAY, DECEMBER 10, 2014
[Display] Spam Filter Basics: How to Keep Your Emails from Getting Blocked
Positive actions may include things like opening a message, adding an address to their contact list, clicking through links, enabling images to display, and scrolling through the message. 'It’s the holiday season, which means marketers are really busy. How do Spam Filters Work? Reputation. Authentication. Formatting. Engagement. Reputation.
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Display] Top Trends in A/E/C Marketing for 2015
Today, “responsive design” enables websites to recognize the size of device a visitor is using and render appropriately, displaying an optimal design for any device: from phone to tablet to laptop to big-screen TV. So what do these A/E/C firms need to know about marketing in 2015? 1) Responsive Websites. But not anymore.
LEADERSHIP | TUESDAY, DECEMBER 9, 2014
[Display] 3 Attributes of the Modern CMO
Given that a sporting event is a high-energy display of emotions by fans, it makes perfect sense for a brand to reach out and aim to ride along on that wave of adrenalin. 'CMO Spotlight: Susan Johnson, CMO, SunTrust . While they may seem like fairly obvious traits, Johnson says they are often taken lightly or not sufficiently cultivated.
SYNECORE | TUESDAY, DECEMBER 9, 2014
[Display] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
Responding to market (and shareholder) demand, Facebook and Twitter have recently announced (or strongly hinted at , in the case of Twitter) the introduction of filtered feed algorithms that will control which content is displayed in user feeds. Ostensibly, this is said to be done in an effort to provide more relevant content to users.
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Display] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
One of the ways they''ll be ranked is on the strength of the relationship between you and the person/Page publishing the post -- in other words, as Search Engine Land says , "The closer the connection, the higher a given piece of content will display in the results." In theory, it seemed like it could help me. Maybe. The Facts.
VIDYARD | TUESDAY, DECEMBER 9, 2014
[Display] Cetera Creates Award-Winning Nurture Program with a Combo of Marketing Tech
Developed campaigns and specialized segments to re-target prospects with display and social ads based on their unique web engagements. 'It’s safe to say that most marketers can identify with the challenges of delivering an aggressive quota of new marketing qualified leads (MQLs) each month. They wanted to bring in more MQLs, faster.
VOICE-BASED MARKETING | THURSDAY, DECEMBER 4, 2014
[Display] Top 5 Tools for Enterprise Marketing Teams
While Microsoft PowerPoint is certainly an important tool for presentations, Prezi enables enterprise marketers to create fluid, custom presentations ideal for tradeshows or around the office on screen displays, without PowerPoint expertise. We use Prezi to create the looping presentations displayed at our tradeshow booths. General
BLOG MY CALLS | WEDNESDAY, DECEMBER 3, 2014
[Display] Is Your Call-to-Action Failing you?
Be sure to display testimonials and other endorsements leading up to your CTA. 'As marketers we can spend a good deal of time fixating on the amount of traffic our website is attracting. However, when the leads fail to come rolling in we have to take the time to evaluate the effectiveness of our call-to-action. Read More. Marketing Tactics
HINGE MARKETING | WEDNESDAY, DECEMBER 3, 2014
[Display] How to Find the Best Keywords for Optimizing Your Website Content
This tool will display the overall “interest over time” of a keyword and also includes a forecast for certain terms. 'Keyword research has become harder and harder as Google continues to hide more information from webmasters. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?
HUBSPOT | WEDNESDAY, DECEMBER 3, 2014
[Display] How to Track Content ROI: A Step-by-Step Guide
If you visit Toggl while your time is being tracked, you’ll see the entries you’ve created through the Chrome plugin displayed with the description and project data you entered: Once you have the browser extension installed and your projects set up in Toggl, simply click on the button whenever you’re working on a particular content piece.
HUBSPOT | WEDNESDAY, DECEMBER 3, 2014
[Display] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
If your image is smaller than 600 x 315 pixels, it''ll still display in your post, but it''ll be much smaller: Adding the Open Graph Tags. Now, when you post a link to your article to Facebook, the Open Graph Protocol will read the OG:image tag and display the image you point it to. 'We''ve all been there before. Or worse, none at all.
FATHOM | TUESDAY, DECEMBER 2, 2014
[Display] The Ultimate 2015 SEO Redesign Checklist
'If you’re planning on a website redesign heading into the new year, read on! We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. of the top 10 million websites online using the tool today. but it’s worth it.
HUBSPOT | TUESDAY, DECEMBER 2, 2014
[Display] 17 SEO Myths to Leave Behind in 2015 [Free Ebook]
But in the end, adjusting your strategy based on search ranking algorithm updates or changes in the way search results are displayed visually can benefit your business. 'SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g. Yep, we''re serious. And you get your headshot in the search results.
VERTICAL RESPONSE | MONDAY, DECEMBER 1, 2014
[Display] Are Infographics Right for Your Business? The Pros, Cons + Tips
“In this world of instant gratification, infographics allow me to display facts and figures in a way that satisfies an audience’s need for quick and easy-to-read information.” 'Infographics are creative, educational, attention-grabbing and can be a powerful marketing tool , but are they right for your small business? Easel.ly
VOICE-BASED MARKETING | MONDAY, DECEMBER 1, 2014
[Display] What Yahoo’s BrightRoll and Gemini Mean for Programmatic Advertising and Call Tracking
According to eMarketer, 44% of programmatic display ad spend will be for campaigns targeting mobile devices, signaling to marketers and advertisers that Yahoo’s moves are strategic. With automated bidding and placements, marketers need to know whether their programmatic ad solution is actually generating a positive display advertising ROI.
HUBSPOT | MONDAY, DECEMBER 1, 2014
[Display] What to Buy Everyone at the Office: An Essential Holiday Gift-Giving Guide
Help her display her books proudly with a concealed floating bookshelf, or light her nighttime reading with a book light that lights up BOTH pages simultaneously. 'Twinkling lights. Festive parties. Warm get-togethers with families and friends. There’s a lot to love about the holidays -- but gift giving isn’t always on the list. Not so handy?
HUBSPOT | SUNDAY, NOVEMBER 30, 2014
[Display] Boogie Shoes & Musical Fruit: The Strangest Employee Rewards Ever Given
If you won, you got to sign the bone, bring it home as an airplane carry-on, and display it in your work area," said Eileen Doyle Julien, a division manager. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. There are a lot of classics in the world of employee rewards.
VIDYARD | FRIDAY, NOVEMBER 28, 2014
[Display] Oracle, Deltek, (and Vidyard!) Share How They’ve Used Video Analytics in Real Campaigns
The goal of this video was to encourage viewers to speak to a sales rep by sharing their info in a form displayed at the end of the clip (shown below). So … use that data! Aight? This post will cover the key takeaways from the webinar – if you want to dive into more detail, see the recording at the end of this post! Campaign Overview.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 26, 2014
[Display] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
unless it has something fun and witty to say such as groove’s shirt displayed below). 'Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. How much value will this item add to my existence?
VERTICAL RESPONSE | TUESDAY, NOVEMBER 25, 2014
[Display] 5 Ways to Maximize Google Webmaster Tools for Better SEO
When someone does a specific and branded search (in our case below, VerticalResponse), Google displays groups of related results, typically popular pages, underneath the main search result. This is a rare opportunity, so take advantage of it by only displaying your best pages! Adjust Your Sitelinks. Monitor Your Most Linked Content.
EARNEST ABOUT B2B | TUESDAY, NOVEMBER 25, 2014
[Display] 5 principles of Information Architecture & why it matters to marketing
To understand this relationship, you need to explore and test what kind of mental models users use to categorise the content that you have on your site – so that it is displayed in sensible, followable groups. 'Humans are ‘informavores’ after all. We need information to survive. What’s all this then? Key principles of an IA.
HUBSPOT | MONDAY, NOVEMBER 24, 2014
[Display] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
Use abandoned shopping cart information to remarket those forgotten items to them via display ads or email campaigns, perhaps even offering a discount they can’t refuse. Additionally, knowing where location-wise your visitors are when looking at your site can be an opportunity to regionalize content you display. 1) The Basics.
VOICE-BASED MARKETING | MONDAY, NOVEMBER 24, 2014
[Display] As Mobile Conversions Continue to Climb, Ensure You’re on Track to Optimize the Right Channels and Devices
Online Channel Investments Are Shifting It’s not surprising that people engage with search, display, and social advertising in distinctly different ways – each serves a different function for us in our daily lives. Display: More focus on mobile display from advertisers has led to half of display investment being spent on mobile devices.
B2B MARKETING UNPLUGGED | MONDAY, NOVEMBER 24, 2014
[Display] Is Your Customer Self-Service a Porcupine-Making Machine?
'Trade show season is, mercifully, drawing to a close and loading docks across the nation are filled with display booths, crushed foam core signs, dented ballot boxes and damp collateral. Marketing pros are tracking their stuff as it lurches across the country, sits in Memphis awaiting a customs broker or languishes in some depot.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 21, 2014
[Display] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
Web pages can be personalized by displaying contents selected by the recommendation engine. Sailthru lets clients export lists based on profile data, can display individual customer profiles, and provides some limited API access to the profiles. Sailthru is a good example. Perhaps I shouldn''t complain. customer profiles. data store.
VOICE-BASED MARKETING | FRIDAY, NOVEMBER 21, 2014
[Display] Top 8 Reasons You Need to Include Call Analytics in Your Reporting
Related Stories Optimize Your Email Performance with A/B Testing It May be Getting Cold Outside, but You Can’t Let Your Leads Go Cold The Dangers of Optimizing Mobile Display Ad Campaigns by Click-Through Rate. 'Marketing is all about the numbers: everything needs to be quantifiable. You can spend money on the campaigns that work.
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 20, 2014
[Display] Should CTR be a Key Performance Indicator for B2B Advertisers?
If you are running a display campaign on a cost per impression model. In a display campaign. 'Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. In Summary.
VOICE-BASED MARKETING | THURSDAY, NOVEMBER 20, 2014
[Display] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
Google reports that 61% of mobile searches result in a phone call, so having a phone number prominently displayed in your Google ad or organic search listing is key to growing business. 'Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. blog Google
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Display] A Beginner's Guide to Retargeting Campaigns
Pixel-based retargeting is a way to re-display your material to any anonymous site visitor. Depending on where you''d like your customers to see these campaigns, you may want to turn one or all of those options off to only display in the desktop News Feed. But in reality, the buyer''s journey is probably not so linear. Awareness.
MARKETING ACTION | WEDNESDAY, NOVEMBER 19, 2014
[Display] Email Metrics that Matter: Key Data for the Holiday Season
Make sure to test your emails on multiple devices to ensure that they display correctly, the calls-to-action are visible, and that your recipient doesn’t have to be scrolling every which way to read your emails. This can help you to see where you may be having issues, and can assist in your marketing strategies going forward. Email Marketin
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 18, 2014
[Display] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
Chief Marketers’ report shows that online demand generation channels are displaying the largest growth for B2B lead generation in 2014. 'With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Solutions Used. We’ve been covering industry news (i.e.,
HUBSPOT | TUESDAY, NOVEMBER 18, 2014
[Display] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
Here are three key image dimensions to know: News Feed Image: 1200 x 1200 px (actually uploads to 504 px, but this maintains a quality display). So shorten your meta description to properly display on LinkedIn. 'Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. see 2.7%
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Display] 4 Creative Ways to Make Your Website More Personalized
2) Display different content based on social referral source. Going beyond just headlines, you can display completely different content to each of these groups to tailor the experience. 'We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name.
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Display] 10 Helpful Tips for Choosing and Using Fonts
Could a concept be displayed as an image or diagram instead of a paragraph of text? 'When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Most people often forget that typography plays a crucial role in the success of a new design. Below are my 10 favorite font tips.
LEADERSHIP | FRIDAY, NOVEMBER 14, 2014
[Display] Interesting Infographics: What Makes You Leave a Website?
Do be tasteful and discreet i your approach to displaying ads. 'When someone comes to your home page or a landing page on your website, you literally have only seconds to convince that person to stay and interact with your site. This week’s infographic from Kissmetrics shows us what makes people leave a website. Bad Navigation.
ENGAGE | WEDNESDAY, NOVEMBER 12, 2014
[Display] Why the Art of Journalism Is All About Science
Manipulators of public opinion would likely privately agree that the best place to bury a lie is in an intoxicating visual display of data. 'Imagine your smartphone after a vacation: filled to the brim with photos and stuffed with a collection of music files that would make a small radio station jealous. Now Overwhelming, right?
VOICE-BASED MARKETING | WEDNESDAY, NOVEMBER 12, 2014
[Display] Optimize Your Email Performance with A/B Testing
Related Stories It May be Getting Cold Outside, but You Can’t Let Your Leads Go Cold The Dangers of Optimizing Mobile Display Ad Campaigns by Click-Through Rate Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged. 'Most marketers are accustomed to the ritual of the A/B test. Call to Action. Images.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 12, 2014
[Display] 3 SEO Basics for Content Marketers
They could display results for both of the key terms and produce a better results page for the user. 'Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. How do you ensure that your content gets seen? You shouldn’t be.
B2B MARKETING INSIDER | WEDNESDAY, NOVEMBER 12, 2014
[Display] The 15 Best LinkedIn Pulse Articles On Marketing
He even says that when you exclude video and app advertising, display ad spend is actually down! 'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. started publishing on Slideshare in July of 2010. Thousands of new visitors every month! Because Software. Worth a read.
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 12, 2014
[Display] 10 Examples of Highly Effective Welcome Emails
display before and after pictures, or use clean, flat, simple graphics and complementary colors like Birchbox, the beauty subscription box company does: 6. 'One of the most important tools in your email marketing toolbox is an automated welcome email. welcome email is the first friendly exchange between your business and a new subscriber.
B2B MARKETING TRACTION | TUESDAY, NOVEMBER 11, 2014
[Display] 3 Tips for Creating Great Posts on LinkedIn and Facebook
Facebook can pose some challenges for display of photos on company pages. 'It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Here’s how to do it right. Everything is more visual on social media.
VERTICAL RESPONSE | TUESDAY, NOVEMBER 11, 2014
[Display] How to Build Your Social Media Audience from the Ground Up
If you’ve previously invited them to Like your Business Page, it’ll indicate so by displaying a check mark. 'Like a talented musician playing music to an empty room, you need to attract an audience if you want to be heard. But, you’ve got to start somewhere. Growing Your Audience on Facebook. Promote your Page.
EMAGINE B2B BLOG | MONDAY, NOVEMBER 10, 2014
[Display] 5 Things To Look At When Optimizing Your Post For SEO (GIFS)
The title tag is displayed on the top bar of Internet browsers so users know what page they are on, but most importantly, it displays as the title of your page in the search-engine results. In order for your title to display properly in the SERPs, you will want to keep it between 50-60 characters. Title Tag. Meta Description. .
VOICE-BASED MARKETING | MONDAY, NOVEMBER 10, 2014
[Display] It May be Getting Cold Outside, but You Can’t Let Your Leads Go Cold
Retargeting ensures that your online ads can be displayed anywhere the customer goes. These ads are a great place to display promotions and coupons to entice these potential customers into consideration. 'The weather here in Chicago has definitely taken a turn for the worse. How do you keep leads from going cold in the first place?
WINDMILL NETWORKING | MONDAY, NOVEMBER 10, 2014
[Display] Green Marketing: Be Careful What You Say
study last year showed that twelve to fourteen percent of that group of consumers displayed allegiances to […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. 'Social media marketers often try to lure in customers by appealing to their sense of environmentalism.
HUBSPOT | MONDAY, NOVEMBER 10, 2014
[Display] The Psychology of Personalization: Why We Crave Customized Experiences
For example, as marketers, we’re now able personalize our home pages, landing pages, forms, calls-to-action (CTAs), and emails so the content and messaging we display is always tailored to the person engaging with it. 'The Dark Ages. time when there was no Amazon.com. No Netflix. No Hulu. No Spotify or Pandora or Sirius radio. No initials.
HUBSPOT | SUNDAY, NOVEMBER 9, 2014
[Display] 12 Little Things to Check Before Your Next Web Conference Call
Once the meeting is created, the system will display the attendee link, conference code, and call information. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Before you set out for the client’s office, you carefully made sure you had everything you needed. Check. Check.
SYNECORE | FRIDAY, NOVEMBER 7, 2014
[Display] 4 Insights from the Web Design Trenches
design really becomes a matter of layout and hierarchy and how you want that content to be displayed. Chris : When thinking about website content, isn’t there an analogy to setting up a retail display or a physical in-store layout? Here’s a transcript of our chat. Insight #1: Content is Everything. One example is the Apple website.
VOICE-BASED MARKETING | THURSDAY, NOVEMBER 6, 2014
[Display] The Dangers of Optimizing Mobile Display Ad Campaigns by Click-Through Rate
xAd’s study found that, while it can still be used as an initial gauge of brand awareness, CTR in mobile display ads tends to be unrelated and even negatively correlated to SAR. The post The Dangers of Optimizing Mobile Display Ad Campaigns by Click-Through Rate appeared first on Ifbyphone. The Findings: CTR vs. SAR vs. SVL.
BIZNOLOGY | THURSDAY, NOVEMBER 6, 2014
[Display] Branding and data – the new alliance
Ever had your name displayed on the Welcome Board next to the reception desk? trade shows) that communicates the macro story and value proposition. Big picture strategy stuff accompanied with correlated big budgets needed to achieve the intended audience awareness and recall. Some data was also recorded on the early CRM systems such as ACT.
ENGAGE | WEDNESDAY, NOVEMBER 5, 2014
[Display] A Marketer without Data is Like a Cab Driver without GPS
Thanks to apps such as Waze, which displays real-time traffic data and highlight the quickest route, the backseat driver has never been more empowered or opinionated — and the cabbies don’t like it. 'You’ve probably had this conversation with a cabbie: “Where ya headed?”. You give a destination address. Any preferred route?”. The solution?
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
[Display] How to Develop a Strong Visual Brand on Social Media
Your title/heading font should be the largest font in your design and is where you can display the most personality. 'The new world of marketing is increasingly visual. It''s no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content.
VOICE-BASED MARKETING | WEDNESDAY, NOVEMBER 5, 2014
[Display] Embrace Voice Interactions to Drive Brand Value and Optimize Marketing, Sales, and Support
The simplest way to accomplish this is by having your marketing team prominently display a unique trackable phone number in all of their marketing materials. 'Businesses are built on conversations. Business is all about people, and most business relies on voice interactions to build an idea, a brand, and a customer base.
HUBSPOT | MONDAY, NOVEMBER 3, 2014
[Display] Behind the Pumpkin Obsession: Data on Which Treats Americans Love & Hate [Infographic]
Suddenly, seemingly out of nowhere, people are throwing around PSL acronyms, grocery stores boast elaborate, pumpkin-themed displays, and every popular food brand seems to jump on the pumpkin spice bandwagon. 'Pumpkin granola. Pumpkin ice cream. Pumpkin Spice Lattes. Pumpkin Spice bagels. Pumpkin Spice Oreos. Pumpkin Spice Blog Posts?
HUBSPOT | MONDAY, NOVEMBER 3, 2014
[Display] What's in a Name? What 6 Popular Brands Are Called Across the Globe
Although I have heard it can be tricky for Coke to display its name in Chinese or Japanese characters.) 'Vincent: "And you know what they call a Quarter Pounder with cheese in Paris? Jules: "They don''t call it a Quarter Pounder with cheese?". Vincent: "No man, they got the metric system. Jules: "Then what do they call it?". Valuable Lesson.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, NOVEMBER 1, 2014
[Display] Seven Marketing Automation Myths to Ignore - Illustrated Edition
'I’m sad. ll be giving a speech in Milwaukee next week on marketing automation myths, and early in the preparation process had the idea of illustrating it with mythical creatures from the films of Ray Harryhausen, the stop-action animation genius whose best known images are probably the skeleton warriors in Jason and the Argonauts (1963). Get it?
KOMARKETING ASSOCIATES | FRIDAY, OCTOBER 31, 2014
[Display] 8 Key Changes In Google Search B2B Marketers Should Know
was certainly disappointed when Google announced that it had stopped displaying authorship markup in search engine results. 'As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. The key takeaway? Guest Posting for SEO.
MARKETING ACTION | FRIDAY, OCTOBER 31, 2014
[Display] 31 Wicked Cool Benefits of Marketing Automation
Marketing Automation isn’t afraid to display its nurturing side. 'Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. It’s one of the world’s oldest holidays and a patchwork of traditions and superstitions that span countries, centuries, beliefs, and religions. In other words, it’s awesome.
SYNECORE | THURSDAY, OCTOBER 30, 2014
[Display] Ad Retargeting: It’s About Context, Relevance & Value
Retargeting tracks the users who visit a company’s website and displays the brand’s retargeted ads to these users when they subsequently visit other sites online. Ads displayed on sites where the content was unrelated to the advertised product or service created higher negative sentiment. But how does ad retargeting work?
HUBSPOT | THURSDAY, OCTOBER 30, 2014
[Display] Replace Your Banner Ads With Baby Animals [Free Chrome Extension]
We''ve created BabyAnimalBlocker : a Chrome Extension that turns untargeted display ads into images of pets on every website you visit, like CNN, Mashable, or The New York Times. From then on, instead of seeing most display ads, you''ll see only cute pictures of the baby animals of your choosing. 'You know what''s really annoying?
HUBSPOT | THURSDAY, OCTOBER 30, 2014
[Display] 7 Current Design Trends Every Marketer Should Know
These videos display various moving scenes, yet remain static on the page. . 'Truthfully, not all of us have the best design chops -- but that doesn''t mean we should be in the dark about the latest design trends. While This article is a great place to start your research. 1) Flat Design . What are the benefits? . 2) Infinite Looping Videos .
FATHOM | WEDNESDAY, OCTOBER 29, 2014
[Display] Challenges with Marketing Healthcare Online (in Google AdWords)
Healthcare Online Advertising / SEM / Display AdWords 'If you are a healthcare marketer like me, you have probably noticed that there are several restrictions and limitations in this field, especially as it relates to online advertising. ’ This declares users are not allowed to promote various healthcare products and services.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 29, 2014
[Display] Finally, Small Business Social Media is Evolving
ve seen quite a few small businesses use innovative store display technologies such as Digital Pour and Tagboard to encourage in-store customer social media interaction. ve seen quite a few small businesses use innovative store display technologies such as Digital Pour and Tagboard to encourage in-store customer social media interaction.
VIDYARD | TUESDAY, OCTOBER 28, 2014
[Display] Why Views Don’t Count: Video Metrics that Actually Measure Success
You can also modify this metric to relate specifically to those who viewed the link, if it is displayed at a certain time in your video. For For example, you may want to focus on the number of people who clicked out of the total number of viewers who made it to the time the link was displayed (and beyond). Success, right? Not Views.
VOICE-BASED MARKETING | TUESDAY, OCTOBER 28, 2014
[Display] Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center
The ability to easily display caller information from a CRM allows sales and support agents to provide more personalized assistance to the caller. 'With the holiday season rapidly approaching, the job market is seeing the yearly surge of seasonal hiring. To do so, many seasonal employers are turning to virtual call centers.
BIZNOLOGY | TUESDAY, OCTOBER 28, 2014
[Display] The dashboard has finally been perfected
HUD the acronym for heads up display. never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough. AddThis.
SYNECORE | TUESDAY, OCTOBER 28, 2014
[Display] Online Ad Spend: Still Rising, Trending Mobile & Social
Perhaps most interesting is the nature of this growth, which reflects a steady shift away from more “traditional” search and display advertising formats to newer platforms like mobile devices and social channels. 'They just keep going up and up. billion for the first six months of 2014, an increase of 15.1% over the first six months of 2013.
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 27, 2014
[Display] It’s a Scary World Out There!
At the University of TN they display former Coach General Neylands 7 Maxims. 'It’s a Scary World Out There. While everyone maybe thinking of their Halloween costume or what tricks or treats they may provide, as sales leaders we must consider the bigger picture. All of these fears impact your planning actions. Create a sales theme.
ENGAGE | FRIDAY, OCTOBER 24, 2014
[Display] A Content Marketer’s Guide to Memorable Halloween Costumes
'In my house, Halloween is the event of the year: an event that deserves lengthy planning, calculated costume construction, and boastful displays of said costume at strategically selected house parties and bars. Epic Halloween costumes are a lot like great content. 1.Original content is a must. Join the cultural conversation. Definite no no.
VERTICAL RESPONSE | THURSDAY, OCTOBER 23, 2014
[Display] What Gmail’s Inbox App Means to Your Email Marketing
Inbox will even display useful information from the web that wasn’t in the original email, such as the real-time status of your flights and package deliveries.” 'Google announced a new app called Inbox and it could bring some major changes to how subscribers that receive your emails in Gmail interact with them. What is Inbox?
BIZNOLOGY | WEDNESDAY, OCTOBER 22, 2014
[Display] 3 Don’ts of small business content marketing
Your other webpage visitors cannot help but be impressed if you are willing to display the bad with the good. 'Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Content marketing is one of the most valuable of these tools. Find out how below. Don’t fight this. Good luck.
FATHOM | WEDNESDAY, OCTOBER 22, 2014
[Display] Thought Leadership, Why’s That Important?
This can be achieved by the type of content that is being developed and displayed, if you can spin creativity into the mix you’ll be in good shape. 'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started! Why Is Thought Leadership Important?
VOICE-BASED MARKETING | WEDNESDAY, OCTOBER 22, 2014
[Display] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
This means your website, your display and search ad campaigns, email marketing, and more all need to be optimized for users on smartphone and tablet devices. 'Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? General
HUBSPOT | WEDNESDAY, OCTOBER 22, 2014
[Display] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
The app shows off a gorgeous picture of the area (pulled in from Flickr) and displays hourly weather, the forecast for the week, a map, the chance of precipitation, wind and pressure rates, the sunrise and sunset times, and more. 'Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill?
THE FORWARD OBSERVER | TUESDAY, OCTOBER 21, 2014
[Display] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
Side benefit: these public displays of customer affection are going to appeal to your prospects as well. 'Would you like more website traffic, leads, sales and happy customers? Social media can grease the wheels of your inbound marketing. Here''s how. You often hear it said, “You only need two things in life: Duct Tape and WD-40. link].
HUBSPOT | TUESDAY, OCTOBER 21, 2014
[Display] 43 Tweetable Answers to Top Questions About Twitter
Hashtags.org displays the most popular hashtags across various categories. 'A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.". Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Using Hashtags on Twitter. All the time.
VERTICAL RESPONSE | TUESDAY, OCTOBER 21, 2014
[Display] The Dos and Don’ts of Review Sites
Identify which review sites have the most impact on your business and display those review sites’ logos in your shop or on your website. 'The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence.
THE POINT | MONDAY, OCTOBER 20, 2014
[Display] Research Report: Lead Gen Not as Easy as Marketers Think
'I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Just when did demand generation get this complicated? In reality, however, things aren’t quite so convoluted.
ENGAGE | FRIDAY, OCTOBER 17, 2014
[Display] Understanding Your Publisher’s Advertising Specifications
RGB is a color mode associated with electronic displays like your computer monitor or digital camera. 'You''ve invested substantial time in coming up with the perfect ad creative to represent you and your company. Now for the easy part—sending the final file to the publisher for print. Right? The trim size is obvious. Non-Bleed Ads.
VOICE-BASED MARKETING | THURSDAY, OCTOBER 16, 2014
[Display] Google Introduces Dynamic Remarketing Across All Verticals
Dynamic display ads can be created automatically using templates provided by Google. 'In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. What is Dynamic Remarketing? Dynamic ads often include the content, product, etc. that the user was viewing before leaving your site.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 14, 2014
[Display] F1 Racing and Data: The Developments, Challenges & Rewards
Every time a new initiative around mobile, display, email, or reporting arises, you can “get an app for that.” 'Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. My quandary: How do I give an overview without leaning on racing puns? Pole position. Turbocharged. Green flag.
HUBSPOT | MONDAY, OCTOBER 13, 2014
[Display] How to Write an In-Depth Post in Less Than Two Hours
Usually, the single-screen display works just fine. 'In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. That’s a lot to ask of a single article. So how should one person go about doing that all? minutes.