• KAPOST  |  FRIDAY, MARCH 24, 2017
    [Display] 5 Ways to Use Your Blog to Test New Ideas
    Then you need to test how you are displaying the CTA. Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization. ” But we all know that more content isn’t synonymous with better content. The latter three are things you can start testing today! Awesome! Maybe?
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 24, 2017
    [Display] The ABCs of A/B testing | How to base your subject lines on science
    Note 68 percent of emails are opened on mobile, and most mobile devices display only four to seven words of subject lines. When time-starved customers are bombarded with emails every day, your subject lines can make an enormous difference in whether subscribers actually see your messages. Testing options offer choices for better open rates.
  • IKO-SYSTEMS  |  FRIDAY, MARCH 24, 2017
    [Display] Email opens: our first sentence has more impact than our subject line
    Preview text is an extract of the first characters of the email body and displayed close to the subject line. It looks like this: A large majority of desktop, webmail or mobile email clients now display a preview pane. Note: these stats come from text emails sent by sales reps to leads in the UK, Nordics, Benelux).
  • KEO MARKETING  |  THURSDAY, MARCH 23, 2017
    [Display] 4 Reasons Why Content Marketing Must Adapt to Wearable Technology
    The way content is displayed and read on the screens is very different. At present, what might display well on an Apple product might not work for a Samsung device. With devices getting smarter and smaller, wearable technology is the next content marketing frontier. Here are some tips for adapting content to wearable devices.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Display] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Just like general search results, titles and descriptions display in video searches. While Google will find something to display if this data isn’t provided, you’ll drive more views and rank higher in results if this metadata is optimized. Additionally, Google displays a thumbnail for video results. How Does Google Rank Videos?
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Display] Storytelling Is Not a Strategy
    Over the past decade, we saw a similar trajectory in display advertising and even social media. At the start of 2017, I made the shift from ad tech to martech. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore. Today, those headwinds are inescapable. Ad blockers have flourished.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 22, 2017
    [Display] Make your mark | Create your own logo in minutes
    Save it, download it, and proudly display it everywhere your customers can see it. Great news for anyone who has dreamed of designing their own logo for their business! Deluxe’s online Logo Maker allows you to create a stunning logo in mere minutes. Nothing is more important to your company’s brand than its logo. What will it say?
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Display] How Will Google’s Latest AdWords Changes Affect You?
    Read our blog What is Advanced Geo-Fencing Display and Why You Should Use It? Google is making a big change to exact match keyword targeting in AdWords. On Friday, Google announced an additional change in the way exact match keyword targeting will work for search ads. Matching for close variants—including plurals, typos, abbreviations, etc.—will
  • KEO MARKETING  |  TUESDAY, MARCH 21, 2017
    [Display] Four Myths of Website Design
    In addition, Flash will not display well on mobile devices effectively making your website invisible. Designing a website, either from scratch or as an update, is a carefully-executed process that requires planning, developing, testing and modifying the website. Done well is will be 24-hour-a-day salesperson. This is not the case.
  • LEANDATA  |  TUESDAY, MARCH 21, 2017
    [Display] Why The Best Story Wins in Business
    But he was quick to nurture Matthew’s interest in drawing when he displayed artistic talent at an early age. Matthew Luhn is a creative artist who helped bring to life some of the best-loved animated movies of our time. He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively. Luhn laughed.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Display] Why Agencies Should Abandon Advertising and Invest in Owned Media
    In 2015 alone, eMarketer found that display ads cost companies $4.6 The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Today, a clever ad is no longer enough to stir up consumer interest in a brand. Another $1.1
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Display] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Most technologies in this area will drive search engine marketing, retargeting, display ads, social PPC and campaign tracking. . It’s likely you’ve heard the term “marketing technology stack” referenced as a marketing trend lately – but the question that remains for many is: Um.what exactly is it? And, how do I set it up? Scott Brinker.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Display] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    Also, by logging in with your email address via the official account, you could quickly mark the sessions that you were interested in, and it would be displayed in your personal calendar with all the details. At the beginning of this year, I had the honor of attending the 14th World B2B Marketing Chief Congress 2017 in Shanghai, China.
  • CONTENT STANDARD  |  THURSDAY, MARCH 16, 2017
    [Display] How Overstock.com Is Winning at Retail Marketing
    The key here is to have a website that functions well, so that this multimedia content can be prominently displayed for consumer interaction. There’s a reason a great content strategy drives conversions in retail marketing: it makes it easy for consumers to move from thinking about a product to actually buying a product. Seven. Times.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Display] The Complete Guide to Starting a Podcast for Agencies
    Each platform/host will have their own ways of displaying statistics, but it’s important to remember that building an audience for a podcast takes time, so you’ll need to be patient and continue to promote. In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Why Start a Podcast? Equipment. Content.
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Display] Create. Captivate. Engage. The Art of Interactive Experiences
    The powerful display ensured that no one had to be called upon to do anything. Though the experience was branded with the company’s Twitter handle on the display and people associated it with Lean Cuisine, it was not “in your face” advertising. Thus, the buzzword is interactive. What makes interactive marketing successful?
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 15, 2017
    [Display] Skills for Know-It-Alls: Improving Digital Marketing by “Doing Data”
    This displays a sort of disconnect or inconsistency that marketers have when they talk about data. Digital marketing is forcing creatives to become math nerds. Put yourself in the shoes of a content marketer just five years ago, working to build out a content hub for an enterprise-scale business. Or just completely outside of my wheelhouse?”
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Display] Are Notifications Driving Us Crazy?
    4) Change how your mobile device displays are organized. How do you start your mornings? I do all of this because I’m curious to see what’s going on online, but I also do it to clear out the red symbols that pop up when I have an unread email, text message, like, snap, or tweet. Notifications, or Drugs for Your Mind. Source: Inside Galaxy.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Display] Let’s Celebrate the 2017 Markie Awards Finalists!
    These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. We continued to receive a high number of entries across Oracle Marketing Cloud. at Mandalay Bay in Las Vegas. Cisco. Cisco.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Display] 105 ways to build your email list | Tips, tactics, and best practices
    Make opt-in by smartphone effortless by displaying your QR code. One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first. Fear not! Subscribe. ©
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Display] Mastering modern marketing technology leadership over 2 intense days
    The massive innovation underway in this space will be on full display and will be an eye-opening experience unto itself. conversion data from email, display, affiliates, etc.) We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. No, we’re not fooling.) This is pure marketing operations gold.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Display] The 17 Best Photo Editing Tools
    Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.). Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Photos grab our attention. Your photos don’t have to stand on their own. 3 ) Pixlr.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Display] The 7 Elements of Graphic Design, and How to Apply Them
    When an element is displayed at a relatively larger scale than the other elements in a composition, our eyes are naturally drawn to it. Shape in Action: The humble circle has always been a popular, trusty way to display information in a clean, unified composition. What gives? 7 Basic Elements of Graphic Design. 1) Color. 2) Line.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Display] Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day
    Like Snapchat Stories and WhatsApp Status, Messenger Day displays users’ ephemeral messages in a vertical list. “If you can’t beat ‘em, join ‘em.”. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. What Is Messenger Day?
  • KEO MARKETING  |  THURSDAY, MARCH 9, 2017
    [Display] Negative Keywords Can Be Shared Across Google AdWords Accounts
    Negative keywords, meaning keywords that will not display your ads, are equally important because they prevent advertisers from wasting ad spend on keywords that are not relevant to their business or their audience. One of the most important parts of a search marketing program is selecting keywords. Paid Search Advertising
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Display] 7 SaaS KPIs You Need to Track in 2017
    And for those still in the startup mode, it can display the value of your company to investors. This metric displays the health of your marketing program, so you can invest in programs that are working well or change campaigns that aren’t. Even the poorest segment is projected to see a compound annual growth rate of 19.7 4) Churn.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Display] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Picreel allows you to display customized exit offerings depending upon what they did and how they interacted on your site.” — Express Writers. Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Conversion Rate Optimization. 1 ) Picreel.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Display] How to Drive PPC Ads With Interactive Quizzes and Assessments
    WordStream defines PPC ads as: An online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. The advertisers place bids on terms or keywords they want their ads to be displayed alongside. The reason: they work.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Display] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    The Search Monitor platform provides real-time advertising intelligence to monitor brand and trademark use, affiliate compliance, and competitive advertisers on SEM, SEO, local search, display, mobile, PLAs, and shopping engines. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns.
  • CONTENT STANDARD  |  MONDAY, MARCH 6, 2017
    [Display] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    That means that for both horizontal and vertical orientations, video can be formatted and displayed in full-screen, making it a more versatile form of video content than orientation-specific recordings. Of course, the goal is for these videos to be widely consumed on Snapchat, which is the perfect platform for displaying Spectacles content.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Display] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    There are two types of TrueView ads: In-Display Ads. In-display YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages. You can also make them play anywhere in the Google Display Network (GDN) -- or sites that purchased Google video ad space. The end result? Budget.
  • CHIEFMARTECH  |  SUNDAY, MARCH 5, 2017
    [Display] Why the false dichotomy between adtech and martech is dysfunctional
    Tools for programmatically purchasing display advertising, such as demand-side platforms (DSPs), are considered classic adtech. Would you agree that advertising is one facet of marketing? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). Adtech is a subset of martech. It’s just a label.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Display] CaliberMind Offers B2B Orchestration with a Twist
    These can be loaded into the CRM database or displayed in a window on the CRM desktop. Individual-level reports can display details down to the level of single emails or Web visits. I spent quite a bit of time debating with myself how to classify CaliberMind. We’ll circle back to classification at the end. Unify B2B data.
  • NETLINE B2B MARKETING  |  WEDNESDAY, MARCH 1, 2017
    [Display] 2017 B2B Marketing Exchange – Post Event Insights
    On display was the newly released NetLine Portal “How It Works” video. This year our team could not wait to escape the rainy season in San Francisco and head out to sunny Scottsdale to mingle with some of the brightest minds in business-to-business marketing. One of our favorite topics: Personalization. Meet the K.I.S.S.ing Experts.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Display] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    An engineer may read your blog post via organic search, sign up for your newsletter and get nurtured via email, while a CFO from the same company may click your display ad on a trade related web site and call a sales rep. If you do, you’ll end up under supporting paid search (and display, email, etc.) Like it? Hackies
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 1, 2017
    [Display] The New LinkedIn Encourages B2B Marketing to Embrace Its Human Side
    For B2B marketing professionals looking to revitalize their brands in 2017, LinkedIn’s transformation offers two major lessons: Put Your Company on Display. Find for me the marketer who, at a young age, proudly declared, “I want to grow up to market IT solutions for manufacturing brands at scale.” to 5:00 p.m.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Display] The 14 Best Personal Productivity Tools
    Each window can have its color, size and display changed, they even clamp themselves to each other and to the sides of the desktop. Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever. Siasat.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Display] The Silent Marketing Roadblock – Choice
    Ice cream parlors feature dozens of beautifully displayed flavors waiting to be tasted, purchased, and consumed. But these choices, like the array of ice creams displayed in the store freezer, can create confusion and dissatisfaction and even paralyze action on the part of our customers … which impedes sales. But why? Were they better?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [Display] Organic vs paid social media: 12 myths vs realities
    Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. Measurements showing the path to conversions, transactions, and sales are also used. Which one to use? MYTHS.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Display] An introduction to ecommerce APIs for non-developers
    By doing so they achieved two goals: They tamed the integration challenges faced by developers who are working on creating new content experiences, e.g., how to separate the content from the display. The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 27, 2017
    [Display] 3 Ways Artificial Intelligence Is Transforming B2B Marketing
    For account-based marketing , AI can tailor a website to specific customers ranging from ad copy to the content displayed. The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. and that you’ll want pancakes almost immediately.
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2017
    [Display] The Do's and Don'ts of Infographic Typography [Free Guide]
    If you don’t know much about typography, here’s the biggest thing you need to know: there are three main categories of font families: serifs, sans serifs, and display fonts. Display font families are fonts that are more playful by design. Some popular display fonts include Lobster, Alfa Slab One, and Unica One (see below).
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Display] 70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets
    This was behind display advertising (75.9 Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. The Growing Investment in Mobile Marketing. percent).
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 23, 2017
    [Display] Turn email pains into gains: Our new editor can help
    If you’re unhappy with the way your message displays on mobile, you have the ability to go back and tweak the overall design until it’s perfect. Whether you’ve just kicked off your email marketing program or you’ve been at it for years, you’re bound to run up against a few obstacles. Start for Free. ©
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Display] The 26 Best WordPress Plugins
    A social sharing plugin that won’t slow down your site; display customizable sharing buttons with social proof (including tweet counts), plus features for Pinterest image sharing, custom tweets, Twitter cards, popular posts, and analytics integration. There are many reasons for this dominance. 1) Publicize. Google Review Count: 312.
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Display] Why Agencies Should be Using Custom Facebook Audiences
    This effectively eliminates excess spend on displaying ads to people who already made a purchase. Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. While ad campaigns offered a broader the audience, it was more difficult to target a specific user group. At a glance, these include: Focused Targeting. Who has bought?
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Display] Where Retailers Fall Down: Mobile Marketing and Newsletters
    Meanwhile, retailers that are finding success in the digital space are spending enormous amounts just to keep up with the pace of advertising in the search and display worlds. Digital marketing for retail brands is about as close to the Wild West as it gets. Except that many of them are missing the mark. A (Subtly) Dire Situation. Right?
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Display] Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
    A connected system would be able to show where and when a customer picks up an item, which will go a long way to improving displays and the flow of foot traffic. First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. For those in retail marketing, that was already scary.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Display] The 21 Best Content Curation Tools
    What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). 1) Storify. 2) Pocket.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Display] Knowledge management in the age of social media
    The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 20, 2017
    [Display] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    Through integrations with media providers, marketers can deliver paid media, search, social and display advertising to those customers that’s more aligned with the emails sent to those customers. Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life.
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Display] What Makes Act-On Different?
    And talk about easy: Act-On lets you build fully responsive emails and landing pages that display just as you want them to on all devices, with a simple, intuitive, drag-and-drop interface. Today, marketers must choose among a range of MA software options on the market. And here’s why: 1. Enabling Long-Game Strategies. Act-On is different.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Display] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    Google’s release of its Daydream headset is pushing what seemed like a stalled momentum, and some brands, like Jaguar, Volvo, and The New York Times , have made forays into VR programming where the user can, for instance, take a test drive using their phones as the base display for the VR headset. You’re not alone. As this Inc.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Display] 5 Retail Marketing Trends to Watch in 2017
    Additionally, some companies, such as BlueSmart luggage , are experimenting with live chat options via in-store tablet displays so that if their products are part of a department store, a consumer can still get specialized help from the company directly. Big time. Custom Experiences That Don’t (Have to) Break the Bank. Free Shipping.
  • KAPOST  |  FRIDAY, FEBRUARY 17, 2017
    [Display] How Commvault Conquered Content ROI [Video]
    Displays the power and success of all your hard work, proving to leadership and internal teams that your department matters. How does your content strategy map to revenue? Do you know the ROI of the content you create? For most marketers, the answer is no. The future of marketing is driven by metrics—and the most important metric is revenue.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 16, 2017
    [Display] New features not to miss: A/B testing, HTML previewing, and more
    Every email client displays HTML a little bit differently. With Inbox Preview for HTML Editor, there’s no need to send multiple test emails or go to an outside application to see how your messages will display. The latest release from VerticalResponse is live, and you’ll love what we’ve cooked up. Folders.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Display] 75 Interactive Infographic Examples to Inspire 2017
    A fascinating display of the internet's most liked and linked articles. Gears, cars, and other moving parts are used to beautifully display various interesting facts and statistics about the area. Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. Music Map.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Display] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Display them prominently on your website, and use them as powerful social proof to boost confidence. Offer decision-stage content in the form of display ads to keep your brand and benefits in front of your prospects, even after a demo. At which of the marketing funnel stages are prospects prepared for various types of outreach?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 14, 2017
    [Display] Set up your email campaign: VerticalResponse’s new editor makes it easy
    You’ll then see a page that displays how many email addresses were imported or not imported. Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. To introduce all of the updates and help you start sending emails today, we’ve created a series of how-to guides.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Display] 4 Value Selling Tools to Move Leads Down the Funnel
    At the middle of the funnel, your prospects have the right demographics and behavior, have engaged with you, and have displayed buying intent. What does this mean for marketing? It’s up to you to create and guide the conversation throughout the customer lifecycle. Assessment tool: identify gaps in performance. Bringing It All Together.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Display] The 29 Best Social Media Monitoring Tools
    For sites that don’t display social media share button numbers, just paste the web address into SharedCount. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. 1) Socialbakers.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2017
    [Display] 13 Web Design Trends to Watch in 2017
    Design director Will Geddes displays samples of his work in this unexpected collage of overlapping images. Taking classic minimalism to the extreme, some designers are defying conventions of what a website needs to look like, displaying just the absolute bare necessities. The landscape of web design is constantly evolving. 9) Duotone.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Display] People Trust Facebook Less Than Congress
    More Americans displayed confidence in their political infrastructure than in the national media tasked with objectively reporting on government affairs. Facebook is a social network. Despite its booming ad business, it is still, at its core, a place for “friends” to speak with other “friends.”
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Display] Return on Marketing Investment: A Professional Services Primer
    These ads come in two distinct flavors: 1) pay-per-click ads, like the ones you see on a Google search results page; and 2) display ads, like the banner ads you see at the tops and sidebars of many commercial websites. Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped.
  • DISCOVERORG  |  THURSDAY, FEBRUARY 9, 2017
    [Display] Introducing AccountView by DiscoverOrg
    A Portfolio is a list of accounts that is displayed on the AccountView dashboard. Once a Portfolio has been created and selected, the dashboard populates chart widgets displaying the distribution of accounts by firmographic and technographic attributes including: Revenue. Now there is! Introducing AccountView. DESCRIPTION. Customers.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, FEBRUARY 8, 2017
    [Display] First Aid for Media Burn
    Display ads with a message, a common device in proxy battles, can also be used to rebut negative editorial coverage. Boycotting relationships with the media provides a small measure of short-term gratification, yields no beneficial change, and displays an unhealthy level of arrogance. Don’t be afraid to make some noise.
  • ENGAGIO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Display] Account-Based Everything: What it Takes to Win the Big Game
    For example, let’s say you are running a display advertising campaign with Kwanzoo. A professional sports team wins a championship. As the coach gives his speech he makes a point of summarizing the victory by saying “We just put it together as we went along.”. Of course not. This is how they prepare to win. Drawing Up the Right Plays.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2017
    [Display] How to Make Super Bowl Marketing Magic Last All Year Long
    If your display includes any slang, check with someone “in the know” or at least check Urban Dictionary to make sure your seemingly innocuous tagline doesn’t mean something inappropriate, a’la “ Netflix and Chill.”. By Kerry Gorgone, {grow} Contributing Columnist. But debate hardly seems necessary anymore. Giving employees the day off. Sales?
  • KEO MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Display] Why You Need Inbound Marketing Experts vs. Doing it Yourself
    In addition, social media outlets change how they display information, software packages change their functionality and online content portals appear and disappear. Inbound marketing is one of the most effective means of lead generation in the online world. According to Hubspot.com, 92.3 Experience. Inbound is an involved process. Resources.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Display] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    AdRoll ’s marketing team uses predictive scores to filter top accounts that are in talks with their sales reps, and then display re-targeting ads to key contacts at those accounts. This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Display] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    AdRoll ’s marketing team uses predictive scores to filter top accounts that are in talks with their sales reps, and then display re-targeting ads to key contacts at those accounts. This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 7, 2017
    [Display] To Save Your Creative Passion, Leave Brainstorming to the Rest of Us
    Idea templates in the Skyword Platform display fields from the content template that are associated with the selected content type. A digital signature is stamped to a contract, and your career timer starts running. It’s time for you to start brainstorming content ideas that stand out on the web, social media, and email. Quiet.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Display] The 28 Best Web Design Tools
    This platform displays different content on your site depending upon who is viewing it, which makes it perfect for targeting unique audiences and providing valuable material.” The core of any organization’s online presence is its website. 1) COLOURlovers. Google Review Count: 354. Pricing: free. 2) IcoMoon. 3) Google Fonts.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 6, 2017
    [Display] Beyond Responsive Web Design to Adaptive Web Design
    A responsive website displays the same content in different layouts based on the device being used, while an adaptive website does the same thing but shows different content based on the device used and/or individual accessing the site. The Benefits of Adaptive Web Design. Why Use Adaptive? Automate Your Marketing with ActiveDEMAND!
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 3, 2017
    [Display] No Super Bowl Ads? No Problem: How Every Brand Can Win the Big Game
    Content with a Super Bowl angle should be published during this time period, and relevant social media, display advertising, and other distribution efforts should be used as well. The Super Bowl is the world’s biggest televised event, and the biggest advertising day of the year. First, you think it’s a joke. So what does he want?
  • CONTENTLY  |  THURSDAY, FEBRUARY 2, 2017
    [Display] Ask a Content Guy: How Do I Stand Out From My Competitors?
    For example we want to display relevant related articles to users who are reading a certain topic, how do we go about doing this? Sometimes, this graphic haunts me. This insane supergraphic ( via Scott Brinker ) classifies nearly 4,000 marketing technology solutions available today. When Contently launched in 2011, there were only 150.
  • FATHOM  |  THURSDAY, FEBRUARY 2, 2017
    [Display] The Most Common Healthcare Paid Search Mistakes
    One way this issue manifests itself in paid search is spreading budget across multiple channels, such as search, display, and video. The healthcare industry tends to trail behind other industries when it comes to digital marketing. In some areas–such as content or social media–this is unhealthy, but it won’t kill your healthcare marketing.
  • BIZIBLE  |  THURSDAY, FEBRUARY 2, 2017
    [Display] The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
    A campaign built around an educational piece of content could consist of emails, display ads, social ads, and more and should point to a dedicated landing page where the content can be downloaded. Again, the campaign built around these pieces of content should include promotion and organic sharing on email, social, display, etc.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 2, 2017
    [Display] Design and send emails in minutes: VerticalResponse’s new editor makes it easy
    You can also send a test email to ensure that your it displays correctly across email clients and web browsers. Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. Step-by-step process. Step one: Fill out your campaign information on the Campaign & Sender Details page.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Display] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    LinkedIn will automatically display less successful campaigns with lower frequency, so it makes sense to minimize any resources spent on them. LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform. Ad Headline.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Display] The 24 Best Email Marketing Tools
    Display any email messsage as a web page, in desktop and mobile views. While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. The typical business user receives well over 100 emails each day. 1) AWeber. 6) mailVU.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Display] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    This functionality leverages Infer’s sophisticated data science to analyze a specific business-to-business (B2B) prospect and instantly display its direct competitors that are already existing customers. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. Infer Inc. , the next three weeks). About Infer.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Display] Fake News Might Kill the Future of Native Advertising
    Research firm IHS predicts that by 2020, 63 percent of mobile display advertising will be native. Have you ever read an article praising a product and wondered, “Is this sponsored?” ” The thought crosses my mind frequently in this era of native advertising. I figured the content was sponsored; it turns out it wasn’t.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Display] How to Write a Case Study: The Ultimate Guide & Template
    You'll want to follow it with 2-3 bullet points that display metrics showcasing success. Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. 1) Find the Right Case Study Candidate.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Display] 8 Essential Resources for Competitive Analysis in B2B Online Marketing
    SEMRush is a software platform that provides insight into organic and paid search keywords, link building, and display advertising. Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Display] The 29 Best Web Analytics Tools
    Profile individual users, track real-time activity, analyze segments and funnels, and automatically display personalized content based on notifications. Displays traffic from organic search, top pages viewed in the past week, top referral sites, and social media traffic. ” Analytics tools can ultimately help measure ROI.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Display] How to Create Useful Reports Without Spending Your Entire Week in Excel [Free Guide]
    The best tools to help you gather and display your report each month. In today's technology-driven world, executives and marketers can no longer afford to be satisfied with gut feelings and guessing. At the same time, anyone who’s ever created a marketing report from scratch knows that it can be. well, tough. How to find the data you need.
  • CLOUD POTENTIAL  |  WEDNESDAY, JANUARY 25, 2017
    [Display] The Shocking Truth About Online Marketing
    But if that copy doesn’t address what people are already saying and thinking, what is already working for your competition, and what Google is already displaying, it simply won’t “register” with customers. It’s just not possible. I can no longer stay silent on this whole subject. But we are not. Competitors are in charge of our message.
  • ACT-ON  |  WEDNESDAY, JANUARY 25, 2017
    [Display] 5 Ways to Maximize Your Mobile Marketing Strategy
    Mobile is unpredictable and if you display too many images, some devices and platforms may automatically turn off the images, so the user sees a big, awkward chunk of white space. It then shows relevant product information, even displaying offers as customers pass products. Release special offers with greater impact. Get data driven.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Display] 30 SEO Best Practices for B2B Organizations in 2017
    Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information. For example, if Google is displaying your product name first in title tags, it likely means that the search engine thinks this is most important to users.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 24, 2017
    [Display] Why CMOs Need To Be Bullish On Mobile DMPs
    to display relevant ads to the consumer. Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Let's just call it the "Trump Effect" as to why I used that word instead of say confident or self-assured.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Display] 63 Web Design Terms Every Marketer Should Know
    A visual effect that displays a graphic as if it had a shadow behind it. The computer language used to display content like text, images, and links on the web. When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. But soon enough, you're being pulled onto design projects.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Display] 4 of the Best Growth Hacking Experiments to Try in 2017
    Peters and his team began by implementing a module that displayed all of the certification badges one could acquire, in grayscale, within Academy emails. Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? But how can one pull off that kind of growth -- especially with a limited budget and resources?
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Display] The 32 Best Twitter Marketing Tools
    You can customize the display to show or hide specific columns.” Automatically collects and displays current, popular links posted “by a bunch of the most interesting people on Twitter.” Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s I like it.”
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Display] How to Leverage Intent Data to Drive More Revenue
    You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. One method that continues to pique interest is intent data. In this blog, I’ll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor: What is Intent Data?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Display] The greatest content marketing case study in history
    There, in a magnificent electronic display as tall as a building were their photos! Tears were streaming down the faces of the customers as they saw their hard work on display for all the world to see. By Mark Schaefer. I even asked GE for help but they could not locate the story either. Here we go. The reaction was amazing. Hello.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Display] 20 of the Best Free Fonts for Designers
    Atami's numerous weights and display options make it the Swiss Army Knife of modern sans-serifs -- it can really do it all. Finding stylish fonts for your design projects can be a major time sink -- especially when you have to wade through seemingly endless pages of typefaces that don't suit the vision you have in your head. 3) Mightype.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Display] The Importance of Influencer Marketing
    Of course, there is always the possibility that they will share negative feedback, but that can give you the opportunity to display your amazing customer service and put things right! These days, it’s not enough to have a hot digital marketing campaign. Let’s check it out! What does this mean for your brand?
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Display] 4 Data-Driven Ways to Create More Targeted Ad Campaigns
    According to eMarketer , more than two thirds of all digital display advertising in 2016 will be purchased programmatically. You can use the same logic to create different versions of your site that are displayed for each unique visitor. Digital marketing is undergoing a revolution. 1) Get Programmatic with Media Buying.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Display] Google’s Biggest Search Algorithm Updates Of 2016
    This year, the search giant (if we can still call them that) has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better. Our annual visual rendition of the most significant changes to Google’s search algo is out!
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