MADISONLOGIC B2B WHITE PAPERS | THURSDAY, NOVEMBER 20, 2014
[Display] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
All of a storyteller’s communication tools -- their facial expressions, their gestures, their props, and even their interactions with a live audience -- are on full display in a video. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 20, 2014
[Display] Should CTR be a Key Performance Indicator for B2B Advertisers?
If you are running a display campaign on a cost per impression model. In a display campaign. 'Click-through rate (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. Specific keywords as well as ad creative variations will all have individual click-through rates. In Summary.
VOICE-BASED MARKETING | THURSDAY, NOVEMBER 20, 2014
[Display] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
Google reports that 61% of mobile searches result in a phone call, so having a phone number prominently displayed in your Google ad or organic search listing is key to growing business. 'Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. blog Google
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Display] A Beginner's Guide to Retargeting Campaigns
Pixel-based retargeting is a way to re-display your material to any anonymous site visitor. Depending on where you''d like your customers to see these campaigns, you may want to turn one or all of those options off to only display in the desktop News Feed. But in reality, the buyer''s journey is probably not so linear. Awareness.
MARKETING ACTION | WEDNESDAY, NOVEMBER 19, 2014
[Display] Email Metrics that Matter: Key Data for the Holiday Season
Make sure to test your emails on multiple devices to ensure that they display correctly, the calls-to-action are visible, and that your recipient doesn’t have to be scrolling every which way to read your emails. This can help you to see where you may be having issues, and can assist in your marketing strategies going forward. Email Marketin
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 18, 2014
[Display] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
Chief Marketers’ report shows that online demand generation channels are displaying the largest growth for B2B lead generation in 2014. 'With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Solutions Used. We’ve been covering industry news (i.e.,
HUBSPOT | TUESDAY, NOVEMBER 18, 2014
[Display] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
Here are three key image dimensions to know: News Feed Image: 1200 x 1200 px (actually uploads to 504 px, but this maintains a quality display). So shorten your meta description to properly display on LinkedIn. 'Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. see 2.7%
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Display] 4 Creative Ways to Make Your Website More Personalized
2) Display different content based on social referral source. Going beyond just headlines, you can display completely different content to each of these groups to tailor the experience. 'We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name.
HUBSPOT | MONDAY, NOVEMBER 17, 2014
[Display] 10 Helpful Tips for Choosing and Using Fonts
Could a concept be displayed as an image or diagram instead of a paragraph of text? 'When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Most people often forget that typography plays a crucial role in the success of a new design. Below are my 10 favorite font tips.
LEADERSHIP | FRIDAY, NOVEMBER 14, 2014
[Display] Interesting Infographics: What Makes You Leave a Website?
Do be tasteful and discreet i your approach to displaying ads. 'When someone comes to your home page or a landing page on your website, you literally have only seconds to convince that person to stay and interact with your site. This week’s infographic from Kissmetrics shows us what makes people leave a website. Bad Navigation.
ENGAGE | WEDNESDAY, NOVEMBER 12, 2014
[Display] Why the Art of Journalism Is All About Science
Manipulators of public opinion would likely privately agree that the best place to bury a lie is in an intoxicating visual display of data. 'Imagine your smartphone after a vacation: filled to the brim with photos and stuffed with a collection of music files that would make a small radio station jealous. Now Overwhelming, right?
VOICE-BASED MARKETING | WEDNESDAY, NOVEMBER 12, 2014
[Display] Optimize Your Email Performance with A/B Testing
Related Stories It May be Getting Cold Outside, but You Can’t Let Your Leads Go Cold The Dangers of Optimizing Mobile Display Ad Campaigns by Click-Through Rate Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged. 'Most marketers are accustomed to the ritual of the A/B test. Call to Action. Images.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 12, 2014
[Display] 3 SEO Basics for Content Marketers
They could display results for both of the key terms and produce a better results page for the user. 'Back in 1996, Bill Gates declared that “Content is King” when it comes to making money from the internet. He was right then and he’s still right now. How do you ensure that your content gets seen? You shouldn’t be.
B2B MARKETING INSIDER | WEDNESDAY, NOVEMBER 12, 2014
[Display] The 15 Best LinkedIn Pulse Articles On Marketing
He even says that when you exclude video and app advertising, display ad spend is actually down! 'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. started publishing on Slideshare in July of 2010. Thousands of new visitors every month! Because Software. Worth a read.
VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 12, 2014
[Display] 10 Examples of Highly Effective Welcome Emails
display before and after pictures, or use clean, flat, simple graphics and complementary colors like Birchbox, the beauty subscription box company does: 6. 'One of the most important tools in your email marketing toolbox is an automated welcome email. welcome email is the first friendly exchange between your business and a new subscriber.
B2B MARKETING TRACTION | TUESDAY, NOVEMBER 11, 2014
[Display] 3 Tips for Creating Great Posts on LinkedIn and Facebook
Facebook can pose some challenges for display of photos on company pages. 'It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. Here’s how to do it right. Everything is more visual on social media.
VERTICAL RESPONSE | TUESDAY, NOVEMBER 11, 2014
[Display] How to Build Your Social Media Audience from the Ground Up
If you’ve previously invited them to Like your Business Page, it’ll indicate so by displaying a check mark. 'Like a talented musician playing music to an empty room, you need to attract an audience if you want to be heard. But, you’ve got to start somewhere. Growing Your Audience on Facebook. Promote your Page.
EMAGAZINE B2B BLOG | MONDAY, NOVEMBER 10, 2014
[Display] 5 Things To Look At When Optimizing Your Post For SEO (GIFS)
The title tag is displayed on the top bar of Internet browsers so users know what page they are on, but most importantly, it displays as the title of your page in the search-engine results. In order for your title to display properly in the SERPs, you will want to keep it between 50-60 characters. Title Tag. Meta Description. .
VOICE-BASED MARKETING | MONDAY, NOVEMBER 10, 2014
[Display] It May be Getting Cold Outside, but You Can’t Let Your Leads Go Cold
Retargeting ensures that your online ads can be displayed anywhere the customer goes. These ads are a great place to display promotions and coupons to entice these potential customers into consideration. 'The weather here in Chicago has definitely taken a turn for the worse. How do you keep leads from going cold in the first place?
WINDMILL NETWORKING | MONDAY, NOVEMBER 10, 2014
[Display] Green Marketing: Be Careful What You Say
study last year showed that twelve to fourteen percent of that group of consumers displayed allegiances to […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. 'Social media marketers often try to lure in customers by appealing to their sense of environmentalism.
HUBSPOT | MONDAY, NOVEMBER 10, 2014
[Display] The Psychology of Personalization: Why We Crave Customized Experiences
For example, as marketers, we’re now able personalize our home pages, landing pages, forms, calls-to-action (CTAs), and emails so the content and messaging we display is always tailored to the person engaging with it. 'The Dark Ages. time when there was no Amazon.com. No Netflix. No Hulu. No Spotify or Pandora or Sirius radio. No initials.
HUBSPOT | SUNDAY, NOVEMBER 9, 2014
[Display] 12 Little Things to Check Before Your Next Web Conference Call
Once the meeting is created, the system will display the attendee link, conference code, and call information. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Before you set out for the client’s office, you carefully made sure you had everything you needed. Check. Check.
SYNECORE | FRIDAY, NOVEMBER 7, 2014
[Display] 4 Insights from the Web Design Trenches
design really becomes a matter of layout and hierarchy and how you want that content to be displayed. Chris : When thinking about website content, isn’t there an analogy to setting up a retail display or a physical in-store layout? Here’s a transcript of our chat. Insight #1: Content is Everything. One example is the Apple website.
VOICE-BASED MARKETING | THURSDAY, NOVEMBER 6, 2014
[Display] The Dangers of Optimizing Mobile Display Ad Campaigns by Click-Through Rate
xAd’s study found that, while it can still be used as an initial gauge of brand awareness, CTR in mobile display ads tends to be unrelated and even negatively correlated to SAR. The post The Dangers of Optimizing Mobile Display Ad Campaigns by Click-Through Rate appeared first on Ifbyphone. The Findings: CTR vs. SAR vs. SVL.
BIZNOLOGY | THURSDAY, NOVEMBER 6, 2014
[Display] Branding and data – the new alliance
Ever had your name displayed on the Welcome Board next to the reception desk? trade shows) that communicates the macro story and value proposition. Big picture strategy stuff accompanied with correlated big budgets needed to achieve the intended audience awareness and recall. Some data was also recorded on the early CRM systems such as ACT.
ENGAGE | WEDNESDAY, NOVEMBER 5, 2014
[Display] A Marketer without Data is Like a Cab Driver without GPS
Thanks to apps such as Waze, which displays real-time traffic data and highlight the quickest route, the backseat driver has never been more empowered or opinionated — and the cabbies don’t like it. 'You’ve probably had this conversation with a cabbie: “Where ya headed?”. You give a destination address. Any preferred route?”. The solution?
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
[Display] How to Develop a Strong Visual Brand on Social Media
Your title/heading font should be the largest font in your design and is where you can display the most personality. 'The new world of marketing is increasingly visual. It''s no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content.
VOICE-BASED MARKETING | WEDNESDAY, NOVEMBER 5, 2014
[Display] Embrace Voice Interactions to Drive Brand Value and Optimize Marketing, Sales, and Support
The simplest way to accomplish this is by having your marketing team prominently display a unique trackable phone number in all of their marketing materials. 'Businesses are built on conversations. Business is all about people, and most business relies on voice interactions to build an idea, a brand, and a customer base.
HUBSPOT | MONDAY, NOVEMBER 3, 2014
[Display] Behind the Pumpkin Obsession: Data on Which Treats Americans Love & Hate [Infographic]
Suddenly, seemingly out of nowhere, people are throwing around PSL acronyms, grocery stores boast elaborate, pumpkin-themed displays, and every popular food brand seems to jump on the pumpkin spice bandwagon. 'Pumpkin granola. Pumpkin ice cream. Pumpkin Spice Lattes. Pumpkin Spice bagels. Pumpkin Spice Oreos. Pumpkin Spice Blog Posts?
HUBSPOT | MONDAY, NOVEMBER 3, 2014
[Display] What's in a Name? What 6 Popular Brands Are Called Across the Globe
Although I have heard it can be tricky for Coke to display its name in Chinese or Japanese characters.) 'Vincent: "And you know what they call a Quarter Pounder with cheese in Paris? Jules: "They don''t call it a Quarter Pounder with cheese?". Vincent: "No man, they got the metric system. Jules: "Then what do they call it?". Valuable Lesson.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, NOVEMBER 1, 2014
[Display] Seven Marketing Automation Myths to Ignore - Illustrated Edition
'I’m sad. ll be giving a speech in Milwaukee next week on marketing automation myths, and early in the preparation process had the idea of illustrating it with mythical creatures from the films of Ray Harryhausen, the stop-action animation genius whose best known images are probably the skeleton warriors in Jason and the Argonauts (1963). Get it?
KOMARKETING ASSOCIATES | FRIDAY, OCTOBER 31, 2014
[Display] 8 Key Changes In Google Search B2B Marketers Should Know
was certainly disappointed when Google announced that it had stopped displaying authorship markup in search engine results. 'As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. The key takeaway? Guest Posting for SEO.
MARKETING ACTION | FRIDAY, OCTOBER 31, 2014
[Display] 31 Wicked Cool Benefits of Marketing Automation
Marketing Automation isn’t afraid to display its nurturing side. 'Hallowmas. All Souls’ Day. All Hollows Day. All Saints’ Day. All Hallows Eve. Samhain. Hallowe’en. It’s one of the world’s oldest holidays and a patchwork of traditions and superstitions that span countries, centuries, beliefs, and religions. In other words, it’s awesome.
SYNECORE | THURSDAY, OCTOBER 30, 2014
[Display] Ad Retargeting: It’s About Context, Relevance & Value
Retargeting tracks the users who visit a company’s website and displays the brand’s retargeted ads to these users when they subsequently visit other sites online. Ads displayed on sites where the content was unrelated to the advertised product or service created higher negative sentiment. But how does ad retargeting work?
HUBSPOT | THURSDAY, OCTOBER 30, 2014
[Display] Replace Your Banner Ads With Baby Animals [Free Chrome Extension]
We''ve created BabyAnimalBlocker : a Chrome Extension that turns untargeted display ads into images of pets on every website you visit, like CNN, Mashable, or The New York Times. From then on, instead of seeing most display ads, you''ll see only cute pictures of the baby animals of your choosing. 'You know what''s really annoying?
HUBSPOT | THURSDAY, OCTOBER 30, 2014
[Display] 7 Current Design Trends Every Marketer Should Know
These videos display various moving scenes, yet remain static on the page. . 'Truthfully, not all of us have the best design chops -- but that doesn''t mean we should be in the dark about the latest design trends. While This article is a great place to start your research. 1) Flat Design . What are the benefits? . 2) Infinite Looping Videos .
FATHOM | WEDNESDAY, OCTOBER 29, 2014
[Display] Challenges with Marketing Healthcare Online (in Google AdWords)
Healthcare Online Advertising / SEM / Display AdWords 'If you are a healthcare marketer like me, you have probably noticed that there are several restrictions and limitations in this field, especially as it relates to online advertising. ’ This declares users are not allowed to promote various healthcare products and services.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, OCTOBER 29, 2014
[Display] Finally, Small Business Social Media is Evolving
ve seen quite a few small businesses use innovative store display technologies such as Digital Pour and Tagboard to encourage in-store customer social media interaction. ve seen quite a few small businesses use innovative store display technologies such as Digital Pour and Tagboard to encourage in-store customer social media interaction.
VIDYARD | TUESDAY, OCTOBER 28, 2014
[Display] Why Views Don’t Count: Video Metrics that Actually Measure Success
You can also modify this metric to relate specifically to those who viewed the link, if it is displayed at a certain time in your video. For For example, you may want to focus on the number of people who clicked out of the total number of viewers who made it to the time the link was displayed (and beyond). Success, right? Not Views.
VOICE-BASED MARKETING | TUESDAY, OCTOBER 28, 2014
[Display] Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center
The ability to easily display caller information from a CRM allows sales and support agents to provide more personalized assistance to the caller. 'With the holiday season rapidly approaching, the job market is seeing the yearly surge of seasonal hiring. To do so, many seasonal employers are turning to virtual call centers.
BIZNOLOGY | TUESDAY, OCTOBER 28, 2014
[Display] The dashboard has finally been perfected
HUD the acronym for heads up display. never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. But that’s not enough. AddThis.
SYNECORE | TUESDAY, OCTOBER 28, 2014
[Display] Online Ad Spend: Still Rising, Trending Mobile & Social
Perhaps most interesting is the nature of this growth, which reflects a steady shift away from more “traditional” search and display advertising formats to newer platforms like mobile devices and social channels. 'They just keep going up and up. billion for the first six months of 2014, an increase of 15.1% over the first six months of 2013.
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 27, 2014
[Display] It’s a Scary World Out There!
At the University of TN they display former Coach General Neylands 7 Maxims. 'It’s a Scary World Out There. While everyone maybe thinking of their Halloween costume or what tricks or treats they may provide, as sales leaders we must consider the bigger picture. All of these fears impact your planning actions. Create a sales theme.
ENGAGE | FRIDAY, OCTOBER 24, 2014
[Display] A Content Marketer’s Guide to Memorable Halloween Costumes
'In my house, Halloween is the event of the year: an event that deserves lengthy planning, calculated costume construction, and boastful displays of said costume at strategically selected house parties and bars. Epic Halloween costumes are a lot like great content. 1.Original content is a must. Join the cultural conversation. Definite no no.
VERTICAL RESPONSE | THURSDAY, OCTOBER 23, 2014
[Display] What Gmail’s Inbox App Means to Your Email Marketing
Inbox will even display useful information from the web that wasn’t in the original email, such as the real-time status of your flights and package deliveries.” 'Google announced a new app called Inbox and it could bring some major changes to how subscribers that receive your emails in Gmail interact with them. What is Inbox?
BIZNOLOGY | WEDNESDAY, OCTOBER 22, 2014
[Display] 3 Don’ts of small business content marketing
Your other webpage visitors cannot help but be impressed if you are willing to display the bad with the good. 'Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Content marketing is one of the most valuable of these tools. Find out how below. Don’t fight this. Good luck.
FATHOM | WEDNESDAY, OCTOBER 22, 2014
[Display] Thought Leadership, Why’s That Important?
This can be achieved by the type of content that is being developed and displayed, if you can spin creativity into the mix you’ll be in good shape. 'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started! Why Is Thought Leadership Important?
VOICE-BASED MARKETING | WEDNESDAY, OCTOBER 22, 2014
[Display] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
This means your website, your display and search ad campaigns, email marketing, and more all need to be optimized for users on smartphone and tablet devices. 'Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? General
HUBSPOT | WEDNESDAY, OCTOBER 22, 2014
[Display] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
The app shows off a gorgeous picture of the area (pulled in from Flickr) and displays hourly weather, the forecast for the week, a map, the chance of precipitation, wind and pressure rates, the sunrise and sunset times, and more. 'Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill?
THE FORWARD OBSERVER | TUESDAY, OCTOBER 21, 2014
[Display] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
Side benefit: these public displays of customer affection are going to appeal to your prospects as well. 'Would you like more website traffic, leads, sales and happy customers? Social media can grease the wheels of your inbound marketing. Here''s how. You often hear it said, “You only need two things in life: Duct Tape and WD-40. link].
HUBSPOT | TUESDAY, OCTOBER 21, 2014
[Display] 43 Tweetable Answers to Top Questions About Twitter
Hashtags.org displays the most popular hashtags across various categories. 'A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.". Well, I can''t rap, and I''m certainly not royalty, but I do have experience with Twitter. Using Hashtags on Twitter. All the time.
VERTICAL RESPONSE | TUESDAY, OCTOBER 21, 2014
[Display] The Dos and Don’ts of Review Sites
Identify which review sites have the most impact on your business and display those review sites’ logos in your shop or on your website. 'The evolution of online review sites over the past few years has been a boon to both small businesses and consumers. As a small business, review sites give you a greater online presence.
THE POINT | MONDAY, OCTOBER 20, 2014
[Display] Research Report: Lead Gen Not as Easy as Marketers Think
'I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Just when did demand generation get this complicated? In reality, however, things aren’t quite so convoluted.
ENGAGE | FRIDAY, OCTOBER 17, 2014
[Display] Understanding Your Publisher’s Advertising Specifications
RGB is a color mode associated with electronic displays like your computer monitor or digital camera. 'You''ve invested substantial time in coming up with the perfect ad creative to represent you and your company. Now for the easy part—sending the final file to the publisher for print. Right? The trim size is obvious. Non-Bleed Ads.
VOICE-BASED MARKETING | THURSDAY, OCTOBER 16, 2014
[Display] Google Introduces Dynamic Remarketing Across All Verticals
Dynamic display ads can be created automatically using templates provided by Google. 'In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. What is Dynamic Remarketing? Dynamic ads often include the content, product, etc. that the user was viewing before leaving your site.
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 14, 2014
[Display] F1 Racing and Data: The Developments, Challenges & Rewards
Every time a new initiative around mobile, display, email, or reporting arises, you can “get an app for that.” 'Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes. My quandary: How do I give an overview without leaning on racing puns? Pole position. Turbocharged. Green flag.
HUBSPOT | MONDAY, OCTOBER 13, 2014
[Display] How to Write an In-Depth Post in Less Than Two Hours
Usually, the single-screen display works just fine. 'In content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. That’s a lot to ask of a single article. So how should one person go about doing that all? minutes.
MARKETING ACTION | MONDAY, OCTOBER 13, 2014
[Display] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
This process generates more (and better-qualified) leads who have displayed buying intent, while also uncovering those who should be dismissed. 'Marketing automation provides a variety of benefits to sales teams. It can shorten the sales cycle, uncover new upsell and cross-sell opportunities, and maximize the lifetime value of every customer.
FATHOM | FRIDAY, OCTOBER 10, 2014
[Display] 3 Reasons Why SEO & PPC Are More Powerful Together
Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization 'We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. Both are equally important. The answer is no!
HUBSPOT | FRIDAY, OCTOBER 10, 2014
[Display] Emojis for Dummies: The Essential Translation Guide
Fun fact: The number displayed in the Apple pager emoji is different than the number displayed in Twitter''s pager emoji. 'I''m writing this post because I''m an emoji dummy myself. Of course, some people will use these emojis in ways that let them take on new meaning.). Faces and Emotions. 1) Grinning Face With Smiling Eyes. Clever.
VERTICAL RESPONSE | THURSDAY, OCTOBER 9, 2014
[Display] 10 Must-Attend Food and Beverage Conferences
It’s the only place where the latest global food trends—and the products designed to meet them—are on display.” 'The food and beverage business is a huge industry that includes agriculture, food processing, wholesale and distribution, retail, technology, and even marketing. Have any others you’d add to the list?
HUBSPOT | THURSDAY, OCTOBER 9, 2014
[Display] How to Design Content Remarketing Campaigns That Actually Work
What''s So Awesome About the Google Display Network? You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 2) What''s So Awesome About the Google Display Network (GDN)? Ad Fatigue in Remarketing vs. Display Ads.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 8, 2014
[Display] New Frontiers in Data Driven Marketing
We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
FATHOM | WEDNESDAY, OCTOBER 8, 2014
[Display] Facebook Relaunches Atlas: What Does It Mean?
Online Advertising / SEM / Display Social Media Atlas Facebook 'Last week, Facebook announced the re-launch of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal? It is important to understand the tipping point we are potentially experiencing. What’s new?
FATHOM | WEDNESDAY, OCTOBER 8, 2014
[Display] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
Although it may seem obvious, many advertisers can sometimes overlook their ad copy and landing pages and display misleading messaging to the user. By displaying the specific product or service that you offer, you can help rid out the irrelevant traffic. Digital Marketing Keyword Research Online Advertising / SEM / Display
KOMARKETING ASSOCIATES | WEDNESDAY, OCTOBER 8, 2014
[Display] 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
Where the goal of Sitelinks is to offer users different landing pages based on their interests, Callouts offer advertisers a brand new line of text where additional messages can be displayed. 'At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. Callout Extension Overview.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 8, 2014
[Display] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
OneSpot is literally trying to replace the banner with content vs. ads by basically overriding display inventory with content-driven creative. Brands 'Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Nothing really new there. Be funny.
LEADERSHIP | FRIDAY, OCTOBER 3, 2014
[Display] Interesting Infographics: 28 Pointer Email Marketing Checklist
Check From Address & Reply To Address: Are these being displayed correctly in your emails? Check Subject Line: Cross check symbols or personalization you have incorporated while setting up the Subject Line and ensure it is displayed correctly. Test Plain Text and HTML Formatting: See if both versions are displayed right.
DIANNA HUFF - B2B MARCOM | THURSDAY, OCTOBER 2, 2014
[Display] Women Manufacturers: Lori Malitsky, CEO of Flood Solutions
To make it, she became aggressive – lowering prices, increasing print advertising, displaying at national trade shows, and hiring sales reps. '“Did I know about manufacturing and the vent business when I inherited it? Phhhht. Yes, I used to clean the bathroom for my dad and do other stuff to make some extra money,” joked Lori Malitsky.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 1, 2014
[Display] V12 Launchpad Combines Prospect Database with Outbound Campaigns
Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. 'V12 Group got its start in 2002 by appending demographic, behavioral, and other data to email lists.
FATHOM | WEDNESDAY, OCTOBER 1, 2014
[Display] What You Need to Know About Hospital Retargeting
The majority of advertisers that are trying for the first time or investing only a small amount usually use Google AdWords for their remarketing efforts because it can be done through the same interface as their search and display campaigns and it’s easy to set up. 'Site retargeting is a very common and effective paid advertising strategy.
VOICE-BASED MARKETING | WEDNESDAY, OCTOBER 1, 2014
[Display] Facebook, Atlas, and the Future of Personalization
The proliferation of programmatic buying around display ads connected to mobile, social, apps, games and other channels is evidence of it. 'On Monday Facebook made an announcement around the relaunch of Atlas. It’s an exciting milestone for marketing technology for one primary reason: personalization. The technology is getting better.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 1, 2014
[Display] Looking for Higher Marketing ROI? Engage Your Customers
Unfortunately, many marketing organizations are built around channels, with separate teams managing emails, display ads, mobile marketing, etc. 'Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition.
HUBSPOT | WEDNESDAY, OCTOBER 1, 2014
[Display] 3 Real-Life Examples of Incredibly Successful A/B Tests
The offer was displayed as a banner across the top of the pre-order page -- front-and-center for shoppers. Their original product pages displayed the minimum viable product for social proof: a customer quote. However, the quote was mixed among other content and displayed on a less-than-eye-catching grey background. The Original.
HUBSPOT | WEDNESDAY, OCTOBER 1, 2014
[Display] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
These drugs always have to display a warning ( called a "boxed" or "black box" warning ). The pharmaceutical companies were by no means oblivious to this fact, as online search and display ads for prescription drugs were growing more and more popular during this time. But don''t worry! Go tell your doctors about it!". Help-Seeking Ads.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 30, 2014
[Display] Ifbyphone and Act-On Join Forces to Combine Call Tracking With Marketing Automation
Smartphone users increasingly are interacting with marketing emails, websites, digital ads, and search inquiries by simply calling the number displayed on their phone. Act-On has taken the concept of marketing automation and perfected it for small and mid-sized businesses. At this point, Ifbyphone picks up the lead with call tracking.
FATHOM | TUESDAY, SEPTEMBER 30, 2014
[Display] [New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays 'Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. Start by downloading our free 20-pg. Download Now.
WEBBIQUITY | TUESDAY, SEPTEMBER 30, 2014
[Display] 26 Awesome Search Engine Marketing Guides
Your Guide to Targeting Prospects on Google’s Display Network (Part 1) by The Daily Egg. 'Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. Image credit: Placeit.net. Which tools and reports are most helpful? by WordStream. John A.
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Display] How to Create a Content Strategy That Actually Drives Organic Traffic
Their wildly popular Instagram channel displays user-generated content of people doing a lot of active, exciting things -- often involving surfboards, wingsuits, parachutes, or protective headgear. 'Content marketing alone won’t deliver organic traffic. But how do you create that refined content strategy? Let''s get started. Visuals.
VIDYARD | MONDAY, SEPTEMBER 29, 2014
[Display] Put Extra Focus on Your Video Content Marketing With a Lightbox Player
Most of the videos displayed on the Vidyard blog are embedded inline. Was it embedded inline on the page, or was it displayed in a pop-up window? 'How are you currently showcasing videos on your website? When you think about it, the way your video is presented can actually impact its viewership. Inline? Lightbox?
HUBSPOT | FRIDAY, SEPTEMBER 26, 2014
[Display] Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners
When the plane entered a specific zone, it would send a message to the billboard to begin the display. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Not all advertisements are disruptive and annoying. Bring light to a social issue or cause, but don’t stop there. Direct.
VERTICAL RESPONSE | THURSDAY, SEPTEMBER 25, 2014
[Display] 3 Ways the iPhone 6 Affects Your Emails & What to Do About It
The iPhone 6 dons a 4.7-inch display and the iPhone 6 Plus comes with a whopping 5.5-inch screen. The iPhone 5 now seems small in comparison with its 4-inch display, and the iPhone 4 trailing behind with a 3.5-inch screen. The iPhone 5 currently displays around 11 characters (give or take) of pre-header text in the preview.
HUBSPOT | THURSDAY, SEPTEMBER 25, 2014
[Display] How to Use New Anonymous Targeting to Get Sales Faster
Targeting countries also allows you to display prices in local currencies, which improves the user experience for foreign visitors by giving them relevant pricing scales. If someone visits your homepage from an iPhone instead of a PC, would you want to display your site''s content differently for that user? So why is this so exciting?
MARKETING ACTION | THURSDAY, SEPTEMBER 25, 2014
[Display] Ad Retargeting 101
At the interest stage, you could display ads specific to the product your visitors showed an interest in. Displaying the wrong ad at the wrong time - Have you ever bought something from a company, and then got followed around by ads asking you to buy the same product? 'Every business discipline has its own lexicon. 2013). 2013).
HUBSPOT | THURSDAY, SEPTEMBER 25, 2014
[Display] Why We Shouldn't Stop Innovating on Email
Google thinks that people browsing marketing emails may behave similarly to people window shopping or flipping through content, and so it has begun to experiment with displaying marketing emails in Pinterest-style boards for browsing. 'This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. Why not email?
VOICE-BASED MARKETING | WEDNESDAY, SEPTEMBER 24, 2014
[Display] Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success
According to a recent AOL survey , 76% of brand marketers stated their companies are buying display ads through programmatic buying. 'Programmatic advertising’s booming entry into the media buying market has revolutionized the way we can purchase digital advertising. With programmatic a new digital advertising landscape is emerging.
HUBSPOT | WEDNESDAY, SEPTEMBER 24, 2014
[Display] The Essential Guide to Creating an SEO-Friendly Customer Journey
'Think about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? pair of sneakers? Now, think about where in your buying process the company you bought from made themselves digitally present. If not, then the customer’s journey will veer off to a competitor. That''s what I''ll dive into in this post.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 23, 2014
[Display] Social Media Week Chicago: Elements of Word of Mouth Marketing
CEOs, text ads, display ads, banner ads…you get the picture. We thought we’d share the highlights here. Social is the Future Remember when people said social media was for teenagers and nothing lasting would come of it? Well, they were wrong. Obviously. Why is this so important? At the top of the list are friends, family, employees, etc.
VIDYARD | MONDAY, SEPTEMBER 22, 2014
[Display] Direct Viewers to Your Website: 4 Ways to Optimize Your B2B YouTube Channel
On your YouTube channel you have the option of adding all of your social channel links and displaying them directly where viewers will see them (you should definitely be doing this), but you also can display your website’s URL. CTA overlays are little banner-like ads that are displayed at the bottom part of your YouTube video.
MARKETING ACTION | MONDAY, SEPTEMBER 22, 2014
[Display] 15 Ways to Repurpose Your Content and Find Eternal Happiness
From data displays to metaphors to icons to call-to-action touts, images offer spectacular versatility, both standalone and as part of larger content. 'Reuse. Recycle. Repurpose. In content marketing, these are the three “R’s” that come up with clockwork regularity. And for good reason: They’re worth repeating. So let’s do it. SEO love.
WEBBIQUITY | MONDAY, SEPTEMBER 22, 2014
[Display] The 5-point plan: how to increase marketing ROI from call conversions
'Guest post by Luke Rees. Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. But although online is great for understanding your customer base, it may not be the best platform for converting leads into customers. Click-to-call tracking. Conclusion.
WRITTENT | MONDAY, SEPTEMBER 22, 2014
[Display] 15 Storytelling Techniques
Some businesses even use a timeline on their about page to display how they’ve grown as a brand over the years, and I believe it to be a very effective technique. 'Storytelling is a major part of any content marketing strategy. You see, there’s one big problem with online marketing. It’s online. Be Authentic. Be Professional When it Fits.
IT'S ALL ABOUT REVENUE | FRIDAY, SEPTEMBER 19, 2014
[Display] 3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview]
Hear how a marketer can truly execute cross-channel orchestration by leveraging 1st party data for both retention and prospecting across mobile, social, video and display and site optimization and understand how complicated this really is without the right tools. 'The customer experience onus on marketers expands regularly. Join us in London!
ENGAGE | FRIDAY, SEPTEMBER 19, 2014
[Display] 5 Surprisingly Successful Brand Partnerships
As a result, IKEA’s showroom displays look more realistic than other furniture stores’ because they’re furnished with real electronics, and Philips increases customer impressions and gets associated with IKEA’s design aesthetic. 'Partnership: KFC, Pizza Hut and Taco Bell. that may actually seem like a good idea at 3 A.M.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 18, 2014
[Display] 9 Reasons Your Emails Get Rejected
You forgot to test your display. Don’t show up in your buyer’s inbox without testing your display. 'Author: Jared Flamm It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round. You bored them to death. Again.
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 16, 2014
[Display] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
Many blogs and sites feature social sharing icons prominently to encourage the behavior of sharing, and some include counters to display how many times that post or article has been shared. 'This blog post is off to a good start because you’re currently reading it. Shocked? It’s more common than you might think.
HUBSPOT | TUESDAY, SEPTEMBER 16, 2014
[Display] 5 Ways You Can Add Social Proof to Your Landing Pages
It''s like when McDonald''s displays signs boasting "Billions and Billions Served.". 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs. My work brings out emotions people didn''t even know they had -- I''m that talented.".
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, SEPTEMBER 15, 2014
[Display] Three implications for Big Data and your marketing department
For example, what if you were a marketing executive for a cellular service company and you were looking at a data display indicating the geographic pockets in America that are using the most data minutes/day? Well … maybe not our arms. That might be awkward. Let’s say we need to get our minds around Big Data! In many cases, it is!
VIDYARD | MONDAY, SEPTEMBER 15, 2014
[Display] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
The total number of views will now be displayed on videos posted from both people and Pages, and marketers will have access to some analytics to help determine how well their video content is performing. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
FATHOM | FRIDAY, SEPTEMBER 12, 2014
[Display] What I Learned by Monitoring Competitors in Higher Education
Higher Education Online Advertising / SEM / Display 'My post, below, was also published by The Search Monitor on September 4, 2014. When it comes to paid search, every college and university wants the same thing: more leads at a lower cost per lead. During the peak season, we do a lot of competitor monitoring. Need even more detail?