• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Display] Content Methodology: A Best Practices Report
    social content • Paid search and display Divisible Content Across Channels V. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. the stories.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Display] Content Marketing Playbook: Strategy and Roadmap
    CONSTRAINTS: For confidentiality reasons, the data must be displayed. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. After.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Display] Evangelizing a Content Marketing Program
    more troubling, 85 percent of display ads are clicked on by 8. On a related note, 86 percent of consumers exhibit ban- ner blindness, unable to recall the last display ad they saw. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. That’s why.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 25, 2016
    [Display] Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again
    I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? Some do, most don't.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Display] Google Performance Summit Recap pt. 1 – Mobile is First Priority
    Google has also changed the ad format through Expanded Text Ads optimized for smartphones and is releasing responsive display ads to help advertisers easily create banner ads across all devices. Prime examples of this include RLSA, Similar Audiences, Remarketing, Display, and YouTube advertising. Keywords are less important than ever.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Display] Do You Know When to Start Investing in Display Advertising?
    I’ve often come across clients that put budget towards display advertising well before they are ready to, which can lead to a misunderstanding of its benefits. Advertisers tend to move towards display before capturing the full potential of search while mistakenly believing that display will provide the same results.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Display] 7 New Twitter Features You May Have Missed
    Websites have long used alt text to help visually impaired visitors understand the messages conveyed by images using assistive technology like a screen reader or Braille display. Along with the uncropped photo update, Twitter also introduced a new view for multi-photo displays. No small portion. Image Credit: HubSpot & MDM.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Display] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    Interruptive” messages like display advertising and most marketing emails are already easy to ignore. I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. But the argument I heard this week was stronger than that.
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Display] What the Rise of Platishers Tells Us About Content Management Systems
    Vital ) They comes behind only Sales Automation, Enablement, & Intelligence (220), Social Media Marketing & Monitoring (186), Display & Programmatic Advertising (180), Marketing Automation & Campaign/Lead Management (161), and Content Marketing (160). What is this group called, you ask? Platishers. What is a Platisher?
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [Display] B2B CMOs Should Invest in These Marketing Innovations
    At the very least B2B companies must ensure their website is responsive and optimize emails so they display properly on mobile devices. Changes in technology means business to business (B2B) marketers need to continually evolve with innovation. Mobile tech. Video. Lead Generation
  • VIDYARD  |  TUESDAY, MAY 24, 2016
    [Display] Stepping Up Your Facebook Retargeting with Video
    And how do you control where your ads are displayed? Retargeting is a pretty easy concept to understand — if someone visits your site, make sure they see your advertising on every other site they get to. Seems easy, right? But how do you know where your prospects are spending their time? That’s the beauty of retargeting with Facebook!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Display] Someone’s making money off your copyrighted content (But it isn’t you)
    By Kerry Gorgone, {grow} Contributing Columnist. Today, it is really difficult making money off of content. Despite rising demand, there is an expectation of “free,” leaving musicians, artists, and writers to scramble for a living. In fact, they may even be making money off of you without your knowledge. Copyright in a world of curation.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Display] 4 Content Trends Every Marketer Should Be Following
    Much more lucrative than selling display ads.) As a result, marketers’ relationship with platform publishing is complicated, and that’s not likely to change. 3. I like Contently conferences for a few reasons. First, our events team keeps letting me go onstage for some reason. Points to Red Bull logo.). But that’s changing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 23, 2016
    [Display] Sales Contests: Building a Culture of High Performance
    You might even create and post      “Most Wanted” posters with the bounties prominently displayed to      help keep salespeople focused on contest objectives. Building a Culture of High Performance: Sales Games. Contest Sampler. Set a quarter-to-date objective above your sales      goal; that way, everyone on the team can win.
  • WRITING ON THE WEB  |  MONDAY, MAY 23, 2016
    [Display] How Do You Choose a Blog Platform?
    Your blog will display third-party advertisements unless you have purchased an Ad-free Upgrade or a VIP Service account. How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Display] 7 Lead Management Tools That Will Save You Hours
    It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. Boomerang. Google Groups.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Display] Pressure
    The Fall of Television, Display Advertising, and Content. The Fall of Display Advertising and the Rise of Ad-Blocking. Consumers have been vocal about their disdain for display advertising: constant ads pelting the screens of readers and viewers across the web. Pressure. The Backstory. We wanted—and felt that we deserved—more.
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Display] What Facebook’s Live Video Map Could Mean for Global Marketers
    The desktop map may not display all live videos, but its features today signal the potential a platform like this could have for global content marketing teams in the future. Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button.
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Display] What Facebook’s Live Video Map Could Mean for Global Marketers
    The desktop map may not display all live videos, but its features today signal the potential a platform like this could have for global content marketing teams in the future. Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button.
  • INFLUITIVE B2B  |  THURSDAY, MAY 19, 2016
    [Display] A No-Fuss Approach For Engaging Finance Advocates
    Let them put their credentials on display without appearing arrogant. Those who work in finance are detail-oriented, consummate professionals. They can seem like outsiders, working a monotonous—often thankless—job, but the work that finance professionals do is critical to any business. The secrets to engaging finance advocates. Download now!
  • SNAPAPP  |  THURSDAY, MAY 19, 2016
    [Display] 3 Reasons Why No One Is Sharing Your Content
    If the buttons display the number of shares from a piece of content, this can help demonstrate the aforementioned social proof, which can lead to even more shares. 60% of B2B marketers say producing engaging content is their biggest challenge for 2016. One such engagement metric is social shares. No kidding, right? Social shares impact SEO.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Display] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    Or: Did you know you can edit the order Objects are displayed within search by pinning the Object in Search view? About a year ago, I had a moment of panic at the office in regards to sales enablement. Can you show me how to change the Lead Status ?” During that training, I went over everything Salesforce-related in excruciating detail.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Display] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    Or: Did you know you can edit the order Objects are displayed within search by pinning the Object in Search view? About a year ago, I had a moment of panic at the office in regards to sales enablement. Can you show me how to change the Lead Status ?” During that training, I went over everything Salesforce-related in excruciating detail.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Display] Lead Generation Tweaks for Building a Better Sales Pipeline
    Or perhaps you’ll align display ads with email messaging and custom calls. If leads are conducting their own research on companies, smart companies can play right back and hyper-target the best leads that display the intent to buy. Every business wants the most efficient sales process. Outbound and Inbound Lead Generation Realities.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Display] Lead Generation Tweaks for Building a Better Sales Pipeline
    Or perhaps you’ll align display ads with email messaging and custom calls. If leads are conducting their own research on companies, smart companies can play right back and hyper-target the best leads that display the intent to buy. Every business wants the most efficient sales process. Outbound and Inbound Lead Generation Realities.
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Display] New Marketer’s Guide Delivers Five Advanced Content Marketing Techniques
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. Phoenix, AZ.  But now it is too much. About KEO Marketing. KEO News
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Display] How We Grew Inbound Traffic by 300% in 6 Months
    We display how many other users are members of our list for social proof. During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. But how could we do this? Our plan was to attempt to do this with entirely organic growth. Want ROI?
  • FATHOM  |  WEDNESDAY, MAY 18, 2016
    [Display] Tapping into Your Data Goldmine: Cross-Channel Knowledge Sharing
    Can your display ads be used to gather useful demographic information for your TV or radio efforts? If the majority of your conversions from display ads are coming from people aged 25-34, you can revise your TV plan to show commercials during shows that align with that age group. Why Should You Care? What Should You Do? Conclusion.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Display] Personalization Makes Programmatic Advertising a Win-Win
    Frequently, programmatic ads display content designed to generate more sales immediately , even if a purchase was made just days–or even hours–beforehand. Ad blocking has grown by 41% globally  year over year, according to Pagefair’s 2015 Ad Blocking Report. Even Recommend the Next Best Action, Not the Next Best Offer.
  • CONTENT STANDARD  |  WEDNESDAY, MAY 18, 2016
    [Display] Where Did Your Email Marketing Strategy Lose Its Way?
    The Chicago Tribune achieved just that by installing a real-time ticker into its emails that displayed its website’s most popular stories. If you’re like me, most branded emails never get the time of day. Their subject lines are predictable, the content is boring. When all those emails look the same, why bother reading them?
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Display] 7 of the Most Interesting Podcast Episodes About Productivity We've Ever Heard
    Tim Ferriss -- best-selling author of The Four-Hour Workweek, among other works -- is known for being a big fan of Stoicism, the philosophy that one can endure pain and hardship without displaying feelings or complaining. For most of us, the struggle to be productive when we want to be and when we are expected to be can seem endless.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Display] 5 Key Steps to Consider When Guest Blogging
    Domain Authority is a score (1-100) that displays a website’s “strength” and how well it will likely rank on search engines (visit this page for more info). The core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry. Building relationships within the industry. Track the Results  .
  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Display] 4 Attention-Grabbing Examples of User-Generated Content in Ecommerce
    While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC in ecommerce (and actionable tips on how to emulate their impact). Shows Real Products on Real People. Takeaways. Ecommerce
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Display] The 14 Best Content Planning and Research Tools
    Displays your Google search history across devices, including YouTube searches. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Best Content Planning Tools. 1) Trello. Google Review Count: 1,190,000.
  • 6SENSE  |  MONDAY, MAY 16, 2016
    [Display] SiriusDecisions Summit: The Art and Science of Predictive Intelligence
    During the past ten years we’ve witnessed an explosion of marketing channels like social, display, native advertising, search and video and the rise of technology that has allowed marketers to segment and reach relevant audiences in a 1-to-1 format. The best marketers are storytellers at heart. Latest
  • ION INTERACTIVE  |  MONDAY, MAY 16, 2016
    [Display] What’s Trending in Interactive Content Marketing - Q&A Edition
    What a webinar! We had a lot of great questions from the audience and we wanted to make sure we got to them all, so we thought we’d do a quick round up here on our interactive content marketing blog. With the heightened pace of content marketing and interaction design, the ion team thought it seemed fit to do a mid-year trends webinar.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 16, 2016
    [Display] Too much of a good thing? The weird truth about social proof.
    visited a client and tried to learn a little about her personality by the items she had displayed on her desk and on her office walls. I put a tremendous amount of work into my latest book The Content Code. It also has nearly 100 five-star reviews on Amazon. But I bought the book and was pleasantly surprised that yes, it is a five-star book.”
  • KEO MARKETING  |  THURSDAY, MAY 12, 2016
    [Display] Programmatic Keys to Success for 2016
    To assist marketers in diving into the world of digital advertising, KEO Marketing has released a new guide entitled, “ 6 Keys to Success in Display and Programmatic Advertising in 2016.” Display AdvertisingProgrammatic advertising is poised to have a record year in 2016.
  • INFLUITIVE B2B  |  THURSDAY, MAY 12, 2016
    [Display] The One Thing Your Account-Based Marketing Strategy Is Missing
    One of our customers saw over 260% higher engagement from their ABM and retargeting display ads by featuring case study results and testimonials from peer firms within the target account’s industry,” says Mani Iyer , CEO of Kwanzoo. That’s one reason why account-based marketing has become a popular strategy in recent years.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Display] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    While you can certainly reach your audience on other channels, like social media or display ads, the problem with focusing all your efforts on these channels is that they’re ever-changing. Let’s take a look at four sessions that had an impact on us and our audience: ABM, Is it “And” or “Or”. Build Your Most Valuable Asset—Your Audience.
  • SNAPAPP  |  THURSDAY, MAY 12, 2016
    [Display] 4 Easy Guidelines for Creating Clean and Compelling Professional Designs
    When choosing images to display, ensure you are using images that are correctly sized for the page. Visual design is important. It impacts everything we interact with and consume everyday. good visual design, whether it be digital or in tangible space, can take an experience from bad to good or from good to great. Page Layout. White Space.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Display] Is Your Inbound Marketing Website Failing Any of These Basic Accessibility Tests?
    As an Inbound Marketer, driving targeted traffic and leads to your website should always be your primary goal. Whether you're improving your content for SEO, tweaking your Adwords copy to boost click throughs, or testing messaging in social media updates, every incremental gain in traffic and leads matters. Review the two images above. Instructions.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Display] The Most Effective Inbound and Outbound Marketing Tactics
    This includes a great website that tells your story and displays your brand for every visitor. Display Advertising. Display ads are a great way to target different demographic or behavioral actions. Leveraging display re-targeting ads is another way to use this tactic. But what tactics are best? And why? – Webinars.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Display] The Most Effective Inbound and Outbound Marketing Tactics
    This includes a great website that tells your story and displays your brand for every visitor. Display Advertising. Display ads are a great way to target different demographic or behavioral actions. Leveraging display re-targeting ads is another way to use this tactic. But what tactics are best? And why? – Webinars.
  • KEO MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Display] New Guide Reveals Ways to Succeed with Digital Advertising for 2016
    To assist marketers in implementing digital advertising into their strategy, KEO Marketing just released a guide entitled, “ 6 Keys to Success in Display and Programmatic Advertising in 2016.” Leading B2B Marketing Agency KEO Marketing Releases New Marketer’s Guide to Programmatic Advertising for 2016. Phoenix, AZ.  About KEO Marketing.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Display] From MQLs to ABM: Why We’ve Embraced Account-Based Marketing and What We’ve Learned
    For example, my team can now run a complete marketing program serving display ads, email marketing campaigns, physical direct mailers and 1:1 personalized videos that target both known and unknown individuals within a specific set of accounts – literally with the flick of a button. Hello, my name is Tyler. [ Hi Tyler! ]. they cried.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2016
    [Display] Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)
    It can also display other statistics in graphs next to the flow diagram, as well as letting users analyze subsets of the audience or even a trace the path of a single individual. This post will resume the tour I started in March of journey orchestration engines – our new friend JOE. This makes things really quick. Hours of fun, for sure.
  • KEO MARKETING  |  TUESDAY, MAY 10, 2016
    [Display] Successful Ways to Master Display and Programmatic Advertising in 2016
    To help B2B marketers with this effort, KEO Marketing just released a guide entitled, “ 6 Keys to Display and Programmatic Advertising in 2016.” For more detail about the the ways marketers are benefiting from programmatic now, download the KEO Marketing Guide, “ 6 Keys to Success in Display and Programmatic Advertising in 2016 ” today.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Display] 7 Ways to Get More Value From Your PR Campaigns
    The above graph displays the mentions for the keywords “Money Advice Service” and “moneyadviceservice.org.uk." As you'll notice, we can clearly see the date where the press release was sent. You’ve worked your socks off to get as much press coverage as possible. Now it’s back to business. Some of this you’ll be expecting, some you won’t.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Display] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads.
  • KAPOST  |  MONDAY, MAY 9, 2016
    [Display] Beauty, Business, and Badassery: Tyra Banks at Oracle Marketing Experience
    The room even proudly and loudly displays the words “Tyra’s gonna think I’m crazy, but…” where staff are encouraged to put sticky notes on the walls. I’ll start by openly confessing that I’ve never given much thought to Tyra Banks, the director, producer, and host of “America’s Next Top Model.”
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Display] The Pros and Cons of the Bonobos Ecommerce Model
    In the case of brick-and-mortar stores, there just isn’t enough room to display over two hundred pants styles—not of the same brand, anyway. By adopting an ecommerce model, Bonobos didn’t have to worry about display space or inventory storage. They recently hit $100 million in revenue, after nine years of business. Pro: Huge Selection.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Display] What happened in Vegas? My 8 Takeaways from Oracle’s MME
    All in all, I left Vegas feeling inspired by the stories people told, the innovation on display and all of the possibilities that lie ahead for marketers. This past week, I traveled to Las Vegas to attend the Oracle Modern Marketing Experience. Like most conferences, the event was jam-packed and reminded me that FOMO is alive and well.
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Display] Moving Up The Paid Media Experience Curve – Part 1
    Paid Media: Paid Search, Paid Social, and Display. Three of the core digital paid media channels are Paid Search, Paid Social, and Display.  The logical next step is to turn on some display keyword or remarketing campaigns within the same platforms that house Paid Search.  Mobile.  Programmatic.  Content Marketing.  Blog Feed
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Display] Digital Does Not Mean "Just Build a Website"
    Here is a summary of one experiment Schwartz described to illustrate his point: “When researchers set up [in a gourmet food store] a display featuring a line of exotic, high-quality jams, customers who came by could taste samples, and they were given a coupon for a dollar off if they bought a jar. Data support this. It is all about curation.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Display] The Amazing Power Of Multi-touch Lead Engagement
    Display advertising will also be a major player at this point, from TV, out of home, print, or direct mail. A young man was walking with his boss on the way to talk business with a client. The boss was carrying a small plant under his arm. It will be a constant, growing remembrance of our trust and shared interests. And guess what? Emails.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Display] 3 Enterprise Lessons Learned From MME16
    Meagen displayed her dashboards and revenue conversion rates on her ABM efforts. As part of Modern Marketing Experience (#MME16), over 2200 modern marketers listened to CMOs from Clorox, Sears, and Western Union share their data driven transformation journeys. Speed Matters. Account Based Marketing (ABM) Is More Than Just the New Black.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Display] Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps
    Information can be pulled from lead forms to further personalize the content and custom content can be displayed based on how a user interacts with the experience. FOR IMMEDIATE RELEASE. Click here to read more details on SnapApp Spring 2016 release. Interactive content should be as easy to create as it is to imagine. About SnapApp.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Display] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    Also known as a preheader or snippet text, preview text is the copy that gets pulled in from the body of an email and displayed next to (or beneath) the subject line in someone's inbox. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Let's dive in.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Display] 3 Clever Tactics to Improve Your Search Engine Optimization
    This will reinforce Google’s awareness of your location, which will increase the chance of your site being displayed higher on the search result pages.  The problem is everyone does that. So what are some unusual methods to improve your search engine rankings?  Here are three methods to consider: 1. Lower the bounce rate. Optimize for Local.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 28, 2016
    [Display] 4 Time Saving Tools in Google Analytics
    You can configure each to display specific Dimensions and Metrics, and apply a filter. This Dashboard takes a number of social media channel specific data points and displays them all in a single, logically formatted report. On January 7, 2014, Avinash Kaushik introduced us to the “ Reporting Squirrel ”. Work smarter, not harder.
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Display] Too Many Website Visitors Leaving Your Site? Show an Offer
    Without this type of behavior-detection system in place, you run the risk of alienating visitors by displaying an offer at the wrong time. Stop those Visitors Leaving Your Site! Do you have too many visitors leaving your site before you even have a chance to convert them? Pop-Ups versus Engagement Windows.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Display] 10 Ways to Engage Your Audience with Interactive Content
    For example, take a look at Concur’s infographic below, which shows the rating system displayed on a landing page to gauge how a reader feels about their content piece. 3. Search for New Ways to Display Content. Take a look at your content for how it can be displayed in different ways. Why interactive? And a lengthy chart?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Display] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    Once they become a customer, and marketers seek to retain and grow that relationship using Oracle Responsys, they can orchestrate the web campaigns they build in Oracle Maxymiser right alongside their email, mobile and display messages. B2C Marketers Improve Audience Quality and Optimize the Customer Experience. stakeholders.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Display] Most Valuable Publishers
    Display ads and native ads are paying less and less… and the audience, rightly or wrongly, doesn’t want to see ads. When most athletes announce their retirements, they wipe away tears during a press conference and answer banal questions from beat reporters. and Turner Sports. The playing field is changing out of necessity.
  • CLOUD POTENTIAL  |  TUESDAY, APRIL 26, 2016
    [Display] Marketing manager tip: How to check up on SEO vendors.
    The mobile-ready page has a better chance of being displayed. When evaluating your site, search engines are deciding if: Your website displays quickly for mobile devices. The site is “responsive,” so it changes how it displays on differently sized screens. But you do need to check up on them. SEO is no different. Run the test.
  • ANNUITAS  |  TUESDAY, APRIL 26, 2016
    [Display] The New Normal – Responsive Design
    Its standard support is excellent, and all emails display as the designer intended. This allows designers to reference multiple images for an email campaign and automatically display the appropriate image for a specific device size. Even if they are on the go, the larger display will make for a much higher level of engagement.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Display] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    We also tried Schema markup to provide Google with our official logo, but it didn’t work for us—probably because of the “display:none” tag. Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. Great!
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Display] You Can Still Reach People Using Ad Block Software
    Embrace Native, Avoid Display. The truth is, it’s time move on from display advertising as a sole offering to advertisers. While media companies are still engaging brands about display, today most advertisers are looking for more interesting or custom offerings from publications. Why Are Ad Block Users So Valuable? Conclusion.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Display] 15 best Big Data companies and why they stand out
    Rather, we understand that Domo is an intelligent dashboard that displays and analyzes various key business metrics in real-time. Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). Simply collecting data does not unleash its business effectiveness. PALANTIR. ROUNDFOREST.
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Display] Prince and Intellectual Property: How Legends Do Business
    But even for those in the business world, intellectual property theft is as damaging as smashing a jeweler’s display case and swooping up a handful of diamonds. You may have thought about streaming some Prince music yesterday in a wave of sadness and nostalgia in the wake of his death. If so, you were likely disappointed.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Display] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    Then the Internet presented a couple more wrinkles, like display ads, pop-ups, and YouTube pre-rolls. At BuzzFeed, even the data scientists are masters of memes. So we went to see them. While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), That model will be the same in the U.K. Buzzkill?
  • PUREB2B  |  THURSDAY, APRIL 21, 2016
    [Display] When to Outsource B2B Lead Generation to the Experts
    Third-party providers generally cannot compare to the passion and product/service knowledge displayed by your own employees. Being hands-on in your business has its perks, especially during the startup phase. In a 2014 Gallup study , 143 CEOs on the Inc. 500 list were analyzed. That’s a huge difference! The advantages extend to revenue.
  • LEAD LIAISON  |  THURSDAY, APRIL 21, 2016
    [Display] Personalize Your Website to Convince and Convert
    Another option for personalizing your website content is to upsell your current customers by displaying dynamic content for a solution for which the customer is not already paying. Personalize your website with the use of dynamic content to make a tremendous difference in your conversion rates. Benefits of Personalized Website Content.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 21, 2016
    [Display] Make Your Advertising More Accountable with a Data Management Platform
    And the largest part of digital display ads is the data-driven, automated ads called programmatic. According to eMarketer, programmatic digital display ad spending is projected to reach $26.78 While that growth is important, what is truly notable is that it will be 72% of the total digital display ad spending. Sounds simple.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2016
    [Display] [Ebook] Get Your Marketing Ready for the Summer
    Holidays are also a great time to display your company’s values to connect with your audience on a deeper level. Author: Vyoma Kapur Summer may be a slow season for some marketers, but it doesn’t have to be. And that highlights a huge opportunity for marketers. Holidays. If you’re marketing to consumers in the U.S., Life Changes.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Display] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    The key here is the focus on the consumer—for something to qualify as content marketing, it has to provide actual value. A lot of what people try to pass off as “content marketing” are just long display ads pasted into an article format. It makes me feel like the Oracle , except far less cool than Gloria Foster. Pretty simple.
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Display] Why Programmatic Advertising is Gaining Momentum
    Operating through the use of SaaS platforms—such as demand-side platforms (DSPs) and homegrown trade desks—it allows media buys to efficiently access inventory on desktop display, mobile web, mobile apps, social platforms, video, and more. Programmatic advertising is hot in digital advertising. The Advent of Programmatic Advertising.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Display] 8 of the Weirdest Shark Tank Products That Got Investments
    The lights inside the studio went dim, and then a group of gloved dancers began moving their hands, their fingertips glowing and swirling in a brilliant display of colors. Whenever you watch an episode of Shark Tank , there always seems to be at least one product an entrepreneur pitches that makes you go: "Whaaa?". Don't believe it?
  • WEBBIQUITY  |  MONDAY, APRIL 18, 2016
    [Display] The B2B Lead Generation Ecosystem and WPO [Infographic]
    With just a slight rearrangement of the hexagons, the traffic sources line up like this: The search, social, and display (paid) channels are straightforward. The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Develop new ways to improve and scale your current campaign.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Display] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    By migrating your unsubscribed prospects to online user IDs through a CRM retargeting service, you can reach them through targeted display ads to stay connected. An analysis of AdRoll’s pool of advertisers found a 26% increase in click-through rates and a 92% increase in impressions compared to standard display retargeting.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Display] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. About Infer. Additional Resources.
  • KAPOST  |  FRIDAY, APRIL 15, 2016
    [Display] The Content Hub: The Strategy 60% of Top Content Brands Are Using
    Simply displaying multiple assets to prospects turns your content efforts into a pinball machine of modern marketing, where users can wrack up lead score points with multi-touch, high-value behavior, and get fast-tracked to sales. You’ve all heard it by now: up to 65% of content goes to waste. quick heads up: this post is a long one.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Display] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    The rest of the tweets will be displayed right underneath, also in reverse chronological order. Although Facebook acquired Instagram in 2012, it didn't fiddle with catering content to specific users until April 2014 , when they tweaked the "Explore" tab to display posts specifically tailored to each user. Let's dive in. How It Works.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Display] 5 Communication Strategies to Grow Your Nonprofit’s Monthly Giving Program
    On top of hard numbers, try using visual content, like live progress bars or feeds, to quickly display a growing community. Here, Possible Health – a nonprofit that delivers high-quality healthcare to disadvantaged communities worldwide – uses a progress bar that displays how many people have hopped aboard the program. Nonprofit
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Display] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    Depending on the specific size of the image you upload, you'll have up to four different size options to choose from for displaying that image. By default, Medium will display the formatting option that best fits the dimensions of the image you insert. c. They all publish content on Medium. My cousin Jimmy? You can't. Highlighting c.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Display] Winning Executive Buy-In for Martech Investments
    This may include marketing automation/email marketing, CRM, web analytics, e-commerce, business intelligence/reporting, content management, video marketing, display/programmatic advertising, project management, account-based marketing (personalized retargeting, lead intelligence, etc.), and even creative/design tools. The MarTech Landscape.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Display] Winning Executive Buy-In for Martech Investments
    This may include marketing automation/email marketing, CRM, web analytics, e-commerce, business intelligence/reporting, content management, video marketing, display/programmatic advertising, project management, account-based marketing (personalized retargeting, lead intelligence, etc.), and even creative/design tools. The MarTech Landscape.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 13, 2016
    [Display] Storytelling and data: when beautiful metrics can’t beat words
    If only the first condition is met, storytelling will be at the service of information delivery (an equally legitimate scenario in data-driven management) or the exercise of influence, having an impact on other business metrics not directly related to those on display -e.g. He added images to reinforce key episodes in his story.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 13, 2016
    [Display] Emerging marketing trends for 2016
    The new tools that are now available allow you to use display ads, mobile ads, social ads, and a diverse amount of segmentation so that you can help your target audience along with their customer journey. Time flies when you love what you do! Just like that, the first quarter of 2016 is done. Identifying the perfect moment. Like this post?
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Display] What Email List Growth Looks Like in 2016: 5 Takeaways for Marketers [New Data]
    In other words, factors like display type, trigger, timing, and device type can have a big impact on your ability to encourage your website visitors to sign up for anything. Regardless, these are great benchmarks to use when comparing your own campaign results. 2) When it comes to display style, banners outperform bars and pop-ups.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Display] From Zero to Success: Building an Email List From Scratch
    It’s as easy as setting out a good old sign-up sheet where people can write down their emails, or you can be higher tech by displaying a tablet that customers can use to sign up on your website. Email is a critical piece of any small business’ marketing strategy, but building an effective email list can be daunting. Tax account?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2016
    [Display] Email's Future: Custom App Experiences for the Inbox
    Using API integrations, brands of all kinds can use email to show customers their points balance in real time at the moment of open, and also display personalized redemption options based upon each user’s number of available points. Similarly, utility apps that link to offline behavior like Uber also do well. Email. Email Marketing
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Display] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Search vs. Display Ads: What's the Difference? Trouble is, mastering Google AdWords is really tricky.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Display] 15 Amazing ways social media is changing the world
    Many Chinese social media platforms have game-like features that encourage users to collect points and display levels attained, often based on the amount of activity on a platform. This Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Here we go. 1. Here we go. 1.
  • JUNTA 42  |  SATURDAY, APRIL 9, 2016
    [Display] This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?
    Companies favoring content over ads (4:03): Click-through rates on banner ads have already hit rock bottom, 94% of online viewers skip pre-roll ads before five seconds have gone by, and an estimated 12% of display ads are never even seen by humans. We wrap up the show with a This Old Marketing example from The Federalist Papers. Constitution.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Display] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Also great for adding some flare to certain statistic displays without having to go full infographic. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. All content creators and demand gen leaders will find some very useful options. Content Research. Google Drive Research.
  • HINGE MARKETING  |  THURSDAY, APRIL 7, 2016
    [Display] High-Growth Marketing Techniques for Your Next Speaking Engagement
    For example, several high-growth marketing techniques can be tackled as part of a single speaking opportunity: Marketing collateral —Marketing collateral can be distributed on seats at an event or as part of a table display. Hinge’s latest research on high-growth firms gave us some surprising insights. It goes against convention.
  • THE POINT  |  WEDNESDAY, APRIL 6, 2016
    [Display] Report: Targeting & Predictive Analytics Driving Changes in B2B Email
    Why or why not? (HS) In some ways, the appeal of ABM is that marketers now have the ability to target individual companies, and decision-makers, through more than just the inbox – for example, through display advertising. Why? (HS) It has to be segmentation. The main barrier to greater segmentation, however, is content.
  • FATHOM  |  TUESDAY, APRIL 5, 2016
    [Display] The Marketing Technology Landscape: Where Will We Be in 2020?
    If you’re in the mood to feel extremely overwhelmed, check out this infographic from ChiefMartec that visually displays the current marketing landscape. Technology has affected much of the way we interact today. If you’re still wondering what exactly marketing technology is , though, you’re not alone. The State of Marketing Technology Today.
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