• HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Display] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    Google took the next step in January and began sending mass notifications to websites that are not mobile-friendly requesting they “fix mobile usability issues” or their site will be “displayed and ranked appropriately for mobile users.” good solution? At first, yes. This method is called responsive design. Websites
  • HUBSPOT  |  WEDNESDAY, MARCH 4, 2015
    [Display] How Often Should You Post on Social Media? Benchmarks for 9 Different Industries
    Don’t forget that today’s social networks place a lot of emphasis on your images , so using images to show how your product works or display what a new feature looks like is key. 'How often should you post to your social media accounts? For many marketers, this question is tough. That’s why we created the 2015 Social Media Benchmarks Report.
  • SYNECORE  |  TUESDAY, MARCH 3, 2015
    [Display] Content Personalization: What it is and Why it Matters
    After all, why deal with a website that doesn’t display relevant content when there are plenty that do and are only a click away. Based on things you’ve viewed or searched for in the past, Amazon automatically displays similar or related products you are likely to be interested in. Yet, that still doesn’t really define what content is.
  • ENGAGE  |  TUESDAY, MARCH 3, 2015
    [Display] Do Facebook Likes Matter?
    The argument goes something like this: If Facebook won’t show my posts and status updates to the majority of my page followers, and will only display them to a small segment of the audience, why bother having a lot of page likes in the first place? Today, I’ll discuss one of the two metrics I mentioned earlier: Facebook page “likes.”.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Display] A PPC Optimization Checklist for the B2B Marketer
    Search and Display based campaigns should be separated in order to accurately measure performance per audience type. 'One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. B2B PPC Optimization Checklist.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Display] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
    When you have new data to reveal to the world, you can use an infographic to display that data as part of a cohesive, visual narrative. Ideal for displaying volatility, trends, acceleration, or deceleration. The horizontal bars make it easier to display long category names.). We just checked -- they''re totally healthy.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Display] How to be Twitterific – 39 Expert Twitter Guides and Tips
    Tagboard then displays popular posts containing that hashtag on a board”) and others. 'From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. Image credit: Buffer. How can brands and individuals make their tweets stand out? Same story, different visual.”
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Display] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    All of a storyteller’s communication tools -- their facial expressions, their gestures, their props, and even their interactions with a live audience -- are on full display in a video. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • HINGE MARKETING  |  MONDAY, MARCH 2, 2015
    [Display] What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
    But a website full of helpful educational content puts your expertise on display, demonstrating to your audience what you know and how you think about problems. 'Many Managing Partners have traditionally thought of websites as a necessary evil. Think glorified brochure. The goal for these decision-makers was to make their websites acceptable.
  • VIDYARD  |  MONDAY, MARCH 2, 2015
    [Display] Top 10 Ways to Make Your Video Thumbnail Tempting to Click
    Displayed emotions make the viewer feel something, too. Similar to how YouTube branding is displayed on all the videos posted on that site, you can do the same with your own videos. 'One of the things that separates us from the rest of the monkeys posting videos online is our opposable thumbnails—wait, that’s not right. Or not.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Display] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    Whereas the homepage of the super-modern Pepsi site features these cool cards for displaying videos, photos, and other content, the Coke website is pretty old-school. 'Ba da ba ba ba, I’m lovin’ it. We can instantly identify their logos. We can hum along to their jingles. We’re on a first name basis with their mascots. and special sauce.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Display] 5 Powerful Ways to Drive Conversions with Call Tracking
    Call tracking can be used for this purpose with the following steps: Implement Call Tracking: Display specific call tracking phone numbers on your website and marketing ads. 'Do you know all the ways that call tracking can be used to enhance marketing and sales performance? The Value of Phone Calls. Landing Page Optimization. The Headline.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Display] So You Are Changing Your Name – Learn What to Do Digitally.
    Revise your image ads for display and remarketing initiatives. B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development Whoo-hoo!!! You are done. Let the money roll in. But in reality… D’oh!
  • SYNECORE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Display] RWD: The Month in Review
    Although mobile phones have technically had the ability to access the Internet since the late 1990s, it wasn’t until the mid-2000s when smartphones became popular that mobile browsers gained the ability to display “real” full web pages. 'Throughout February, I’ve written about the different benefits of Responsive Web Design (RWD).
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Display] Marketer’s Guide to Blending Search and Display
    'KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Display] Introducing The VerticalResponse Integrations Marketplace
    To do so, we launched the Integrations Marketplace , a hub displaying every VerticalResponse integration. You’ll also be able to take advantage of Picreel’s A/B split testing, and their powerful dashboard displaying real-time statistical data. Luckily, Kickbox is here to help you. The best part? They are with Dasheroo.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Display] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Note : Since cover photos display differently on mobile and on desktop, you''ll have to choose one format to design your cover photo and profile combination for. 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Display] Adventures in Analogia: How to Find Customers in the Offline World
    Maybe you’ve heard of it; it’s filled with 3D objects you can actually touch, offers amazing resolution (better than a Retina display) and is full of these two-legged, carbon-based lifeforms. 'By Mars Dorian, {grow} Contributing Columnist. I’ve done the unspeakable. Analog-ia. And guess what? No, of course not. Analog-ia.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Display] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    In turn, Google would display tweets in search results in real time. 'Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. Now, nearly four years later, the gang''s back together. That''s a big deal! Summary.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Display] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    Preview what it looks like when it’s displayed on a cell phone. 'Are you spending time on Twitter? don’t mean reading everyone else’s posts. m talking about actually engaging with people, posting relevant tweets with images and calls to action, favoriting, reweeting, and following like-minded marketers and relevant companies. Whoops.
  • FATHOM  |  TUESDAY, FEBRUARY 24, 2015
    [Display] Health Systems’ 5 Most Common Digital Advertising Mistakes
    Healthcare Online Advertising / SEM / Display hospital advertising Truven 15 Top Health Systems 'In the course of doing digital marketing consulting and management for several different health systems nationwide, Fathom has found their digital advertising accounts typically have several common problems. Geo-targeting too large of an area.
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 23, 2015
    [Display] Finding the Right Call Vendor & Ignoring Mixed Messages
    That way marketers can see all the call tracking information alongside their social, display and search data so businesses can make changes and improvements to keywords, ads and campaigns all in one place. 'Today''s post is brought to you by Acquisio, a leading provider of bid and budget automation solutions. The Stats SMBs Need to Know.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Display] 15 B2B case studies show how content marketing drives ROI
    The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. '70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Who is succeeding and why?
  • BEYOND  |  FRIDAY, FEBRUARY 20, 2015
    [Display] LinkedIn LinkedOut: new B2B ad network launched
    'LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising
  • LEADERSHIP  |  FRIDAY, FEBRUARY 20, 2015
    [Display] Interesting Infographics: Nurture Your Leads With Narrative
    At mid-stage , the prospect has displayed some buying behaviour and engaged with the content sent to him or her. 'Have you considered how to use strategically timed stories to nurture your leads and accelerate your sales funnel? The final stage indicates the lead is close to becoming a customer. amazement. interest. astonishment. uncertainty.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Display] 7 Ways Big Data Restricts Marketing Analytics
    Social channels, paid search, and even most programmatic display is based on segment-level or attribute-level targeting at best. For offline channels and premium display, user-level data cannot be applied to execution at all.” ' . It’s not new news that big data is on every marketer’s mind. Click To Tweet. ” 3.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Display] Display Ads Can Serve Multiple Goals
    'Display advertising can play a critical role in helping marketers achieve several of their top-priority goals. Traditionally, marketers have focused on display advertising’s value as a brand awareness tool. What some marketers may overlook, though, is how display ads can serve as a valuable tool in the lead conversion process.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Display] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    You might try displaying your data in a memorable visual that draws specific attention to key statistics. 'When most firms begin creating a new B2B content marketing strategy , they focus on written content. Using visual content can help your brand connect with prospective buyers more memorably. Here are four powerful techniques.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Display] Four lessons in marketing data analysis for beginners
    Are we displaying and analyzing the data in the appropriate way? Are we displaying and analyzing the data in the appropriate way? 'Some time ago, I was working with an SEO professional who was helping my client with some A/B testing of a website (testing two different versions to see which performs better). What lessons can you share?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [Display] Managing Pros and Cons of Outsourcing Content
    The agency must be able to display a convincing vision for your content and how it will be presented and distributed. 'In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. The net result? Pro : “It’s out of my hands!”
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Display] The Ultimate Mobile Marketing Achievement [195 Words]
    This information is displayed alongside other Google Analytics data. 'What is the objective of every mobile marketer? The end goal of a mobile campaign should always be to produce a phone call. There are several reasons for this. Here are three of the most prominent: 1. Mobile marketing is directly associated with phone calls. Read More.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Display] Let’s Get Personal: Customizing the Call Experience for the Consumer
    Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. 'Marketing has become extremely personal. And the best part about personalization? Consumers love it. Personalization is everywhere.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Display] Let?s Get Personal: Customizing the Call Experience for the Consumer
    Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. 'Marketing has become extremely personal. And the best part about personalization? Consumers love it. Personalization is everywhere. 35% of Amazon?s
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Display] How to Set Up Multi-Product Ads on Facebook [Quick Tip]
    For example, if you were displaying ebooks on the topic of social media, your "See More URL" could be a page displaying all your social media-related ebooks. 7) Under "See More Display URL," enter the See More URL you want to show in the ad. What Are Multi-Product Ads? Want to set up your very own multi-product ad?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 17, 2015
    [Display] 10 simple tweaks to generate more sales through blogs
    Use Linked Within — This is a free app that displays thumbnails of similar blog posts at the bottom of each post (look below to see what I mean). Use Linked Within — This is a free app that displays thumbnails of similar blog posts at the bottom of each post (look below to see what I mean). Well, sometimes it’s OK to sell.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Display] 3 Avenues to Content Segmentation Success
    It needs to grab their attention, whether that’s with a catchy message or a visually appealing display. 'We recently highlighted content curation as one of five ways you can reboot your content strategy this year. m back to dig a little deeper and demonstrate why it’s important to segment your content as part of your curation strategy.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Display] 3 Avenues to Content Segmentation Success
    with a catchy message or a visually appealing display. 'We recently highlighted content curation as one of five ways you can reboot your content strategy this year. back to dig a little deeper and demonstrate why it?s important to segment your content as part of your curation strategy. Flagship? Road: Your Core Content. Flagship? Constant?
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Display] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    'To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote.
  • VIDYARD  |  FRIDAY, FEBRUARY 13, 2015
    [Display] Track Video Engagement Data In Your Google Analytics Dashboard
    At the Event Category level, we’ll push the player name like this: Event Categories are broken down to Event Actions which display the video/chapter title. The last time we talked about this, we went into some detail about how you can use the Vidyard Player API to fire custom events in a web analytics platform like Kissmetrics.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Display] Make Your Landing Pages Work Smarter For Your Business
    Whether it’s from search, email, social, or display, you are looking to convert these visitors into customers. 'Here’s a scenario: You’ve been using landing pages for quite some time and they’ve been a good source of gathering contact information from leads or for driving traffic to your main site. Are our landing pages driving conversions?
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Display] Ready to Promote Your Video? Sharing May Not Be Enough
    Interest Category targeting displays your ad to viewers who are searching for and looking at similar topics. Well, it’s how your content gets displayed at the top of search results when anyone googles keywords related to your content. 'Back in kindergarten we learned that if we want people to like us, we need to share. But then what?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 11, 2015
    [Display] How to Change your B2B Sales Team’s Culture for the Better
    Many teams that are successful in providing transparency display leader boards of all the sales to see what areas need improvement or send regular recap memos to ensure everyone’s aware of what’s going on and can be constructive in finding a solution. Create an Atmosphere of Healthy Competition. Implement Innovative Technology.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Display] 7 Ways to Spot Amazing Freelance Writers
    Most of them don’t display prices on their websites. 'Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. Sometimes it’s both.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Display] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. 'As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Image credit: Business 2 Community.
  • KEO MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Display] Google Updates Structured Data Tools
    This new tool provides validation for all features powered by structured data, offers support for markup in a certain syntax and displays syntax highlighting of markup problems. 'Structured data is a critical component of a successful search engine optimization strategy. search engine optimization keo marketing structured data
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Display] Building An Organic Audience Profile to Inform Your SEO Strategy
    'Understanding the audience you reach through organic search is key to your SEO strategy. Even if you think you know exactly who you’re reaching through SEO, building an organic audience profile can help you optimize your content and website to reach even more users. is valuable. Which search engines send the most targeted traffic to your website?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 9, 2015
    [Display] Efficient Effectiveness: Sales Leadership
    Boom’s Day” the largest fireworks display in the U.S 'Sales Management Thought Leadership:  efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. occurs each Labor Day weekend in Knoxville, TN-so what does that mean?  Do you have a plan?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Display] How To Boost Conversions With Personalized Remarketing
    For example if you sell software and a visitor comes to your website who works for a large healthcare company, you can change the customer logos you display on your homepage to show similar companies in their industry and present them with a relevant case study. It’s just an unfortunate fact of life.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Display] 6 Rookie Mistakes You Might Be Making on LinkedIn
    If you cannot seem to help yourself, then send a message about an article or a video series that you have viewed in which that person displayed expertise in that area, and letting them know that you will be endorsing them because of the value you gleaned. But just because the tool is valuable doesn''t mean that everyone is using it properly.
  • HUBSPOT  |  SUNDAY, FEBRUARY 8, 2015
    [Display] Who Actually Clicks on Banner Ads? [Infographic]
    And if they do pay attention to the display ads cluttering their online experience, they can put a stop to irrelevant messaging by installing an ad blocker. In fact, there have been some pretty creative uses of the display format. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 6, 2015
    [Display] DNI Call Tracking Crash Course
    However, with DNI call tracking, it is possible to display different phone numbers on a web page for different traffic sources without harming search rankings. The JavaScript is used to detect visitor information, such as the referring website in order to determine the phone number that should be displayed. DNI and SEO. Types of DNI.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Display] Should You Trust LinkedIn with Your CRM Data?
    When you click on the Contact Info tab, LinkedIn displays the contact information your connection decided to disclose and lets you add in data that you need to keep track of. 'In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. But, should you really do this?
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Display] Digital Ad Benchmarks Reveal Mobile Conversion Attribution as Sticking Point for Advertisers
    Across search, social, and display, smartphones dominated the arena. 'It’s no secret that mobile has been steadily overtaking desktop as the premiere channel for paid search. In fact, this year local mobile search will outpace desktop searches for the first time ever ( eMarketer ). Year-over-year, desktops have lost 6.3% Call Tracking
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Display] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    content hub displays the story a specific buyer needs to know to facilitate their buying process. 'Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Then what?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Display] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    content hub displays the story a specific buyer needs to know to facilitate their buying process. 'Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Then what?
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Display] 57 Basic Marketing Analytics Terms Everyone Should Know
    setting that allows you to alter the data that is displayed in your reports. 'When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? There are tons of terms to describe what you''re looking at, and often, the terms sound very similar to each another. All Interactions. Annotations.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Display] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    But despite the slow growth, there’s no question that serious integration between Web display ads and marketing automation programs will become much more widely available. 'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Here’s what struck me. social data.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Display] 5 Reasons to Be Aware of Native Advertising
    These forums make sense for native ads: while there are display opportunities, because we are beginning to consume more information via “feeds,” there are also opportunities to incorporate brand messages in a more fluid and natural way. IPG Media Lab found that: Consumers looked at native ads 53% more frequently than display ads.
  • FATHOM  |  WEDNESDAY, FEBRUARY 4, 2015
    [Display] How Much Should Health Systems Spend on Search Advertising?
    Healthcare Online Advertising / SEM / Display 'The title of this post is a pretty common question we get from digital-marketing and service-line managers who want to know how best to promote their health system through paid advertising. How many service lines would you like to promote? Will you be promoting specific doctors?
  • SYNECORE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Display] A Brief History of Responsive Web Design
    Mobile phones gained the ability to access the internet in the late 1990s but could only display basic textual data. It wasn’t until the mid-2000s when smartphones were popularized that mobile browsers began to display what we now consider to be “real” webpages using CSS 2 and Javascript. Fixed-Width Design. The Mobile Revolution.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Display] Top 6 Signs Your Marketing Needs the Touch of Voice-Based Marketing Automation
    'As a modern marketer, you probably deal with a variety of campaigns and strategies in your day-to-day: email marketing, social media, display, lead gen, and more. You’re accountable to your boss (who might also be the CEO), but you’re also accountable to sales and even customer support. Sound familiar? You’re not alone. You have a CRM.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Display] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    Google+ local pages are even indexed and displayed in local search results, which can provide a huge benefit to smaller firms relying solely on local business. 'Managing all of your social media accounts can be exhausting. Otherwise, let’s jump into how you can use this social media platform to build your firm’s online presence.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 3, 2015
    [Display] Why you need a mobile-native website today
    Computer monitor iPad IPhone Personal computer Samsung Stereo display 'I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Even in 2015, a majority of the websites I audit are not mobile-compatible. So, what are you going to do? “So, what’s the big deal?”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 2, 2015
    [Display] Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]
    Our panel of marketing experts is excited to see what next year has in store as retailers develop their campaigns and display truly integrated marketing communications in 2015.?. 'Retail marketers all over the world are reflecting on the successes of their festive campaigns. Follow this link to read our full report. Marketing Measurement
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 2, 2015
    [Display] Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]
    Our panel of marketing experts is excited to see what next year has in store as retailers develop their campaigns and display truly integrated marketing communications in 2015.?. 'Retail marketers all over the world are reflecting on the successes of their festive campaigns. Follow this link to read our full report. Cross-Channel Marketing
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Display] 3 Simple Ways to Personalize Content by Referral Source
    The visitor may become frustrated and confused when the promised 50% off discount -- a major driving factor in why the visitor to click on the ad in the first place -- isn''t displayed right away. 'Most marketers know the importance of creating unique content for different social mediums. hope I''m hearing a resounding, “No!”.
  • KEO MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Display] Google Continues to Enhance the Knowledge Graph
    It also increases the intuitive nature of search results, as it determines what information to display based partly on what other people have searched for previously. Recently, though, Google began displaying social media links for corporate brands, as well. One area of expansion is the inclusion of social media links.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Display] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Similar to Google’s AdMob, Facebook will now allow advertisers to display their Facebook ads on a network of mobile apps and games. During these news stories, advertisements will be displayed. 'Over the past few years, advertising on social media has grown in sophistication. More Dollars to Advertising. Snapchat’s Entrance.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 2, 2015
    [Display] How Multi-Location Call Tracking Boosts Your Marketing ROI
    Tracking these leads back to the marketing source that drove the call (be it display ads, search keywords, websites, email, etc.) Using call tracking technology, marketers can display unique trackable numbers for the different locations or services listed on that page. 'We’re all quick to acknowledge how important our websites are.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Display] 10 Excel Tricks Every Marketer Should Know
    frequency distribution displays the number of data points that fall within specified ranges in a sample. When you plot your data on a chart, add a trendline (common trendline models are linear and exponential), and then display the R 2 value, you will see a number between 0 and 1. 1) How to Summarize Data with a Pivot Table. 2 = 0.99
  • FATHOM  |  THURSDAY, JANUARY 29, 2015
    [Display] Count Down to Higher Click-Through Rates with Google’s Countdown Widget
    Higher Education Online Advertising / SEM / Display countdown widget education paid search Google AdWords 'Google has been making a lot of changes over the past few months, and if you read my blog Avoiding Dynamic Disaster then you know that I don’t agree with all of changes being made.
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Display] Key B2B Demand Generation Strategies for 2015
    complementary, and related, technology is programmatic display advertising. Historically, we haven’t done a lot of pure display advertising (outside of SEM and retargeting) for our B2B clients because it’s been tough to make the CPL numbers pencil out. AN) Hello, Howard. HS) Content is everything these days. Or both?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Display] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    Do we utilize any display or banner advertisements in our PPC mix? As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. At what cost?
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Display] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
    While you usually can get away with the default slide size for most presentations, you may need to adjust it for larger presentations on weirdly sized displays. Then, in your final presentation, you''ll just display those JPEGs in the order you''d like the animation to appear. PowerPoint Presentation Style Tips. Select "Page Setup.".
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Display] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). 'According to retargeting platform AdRoll , only 2% of shoppers typically convert on their first visit to an online store. What''s a marketer to do? Enter retargeting.
  • SYNECORE  |  WEDNESDAY, JANUARY 28, 2015
    [Display] How to Convince Your Boss to Switch to Responsive Web Design
    If a desktop user tries viewing your website via mobile URL, or if a mobile user views your website via desktop URL, it will not display properly and might cause him or her to leave your site out of frustration and confusion. So, what are you supposed to do if your boss or senior designer is completely against adopting Responsive Web Design?
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Display] How to Create a Benchmark to Measure Content Marketing ROI
    Content in this phase should be more biased towards your company, displaying factors that differentiate you from your competitors in your ability to solve said problems. 'According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Awareness.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Display] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    One additional source to consider is digital display. 'We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides,  templates and also to download the presentation and the templates.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 27, 2015
    [Display] Discover the 5 Steps to Help You Profit with Google Adwords
    Incorporate Social Proof : Display testimonials, video testimonials, text testimonials, try to include images of previous clients and customers, any credibility indicators. You''re telling Google, "Display my ad on anything you think is relevant to my keyword." Search Network vs. Display Network. AMEX OPEN Forum and Mashable.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Display] The Top 5 Questions Sales People Get About Call Tracking
    Dynamic number insertion (DNI) enables online and  mobile  marketers to display unique phone numbers on a website based on the referring keyword, pay-per-click ad, search engine, or online or mobile banner ad in order to track which traffic sources generate phone calls and sales leads for their business. Your SEO is safe. Call Tracking
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 27, 2015
    [Display] Four ways augmented reality will be coming to your workplace soon
    typical application would be standardizing a complex and repetitive task by displaying the work instructions as a color-coded layer over an actual piece of equipment. typical application would be standardizing a complex and repetitive task by displaying the work instructions as a color-coded layer over an actual piece of equipment.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Display] 14 (of the) Best Email Marketing Tips and Guides of 2014
    Alt text is displayed when an image in your email fails to display for whatever reason. 'Though email is one of the oldest tools in the  digital marketing toolbox, it remains one of the most popular and productive. Postal Service. Nearly two-thirds of consumers have made a purchase online as a result of an e-mail marketing message.
  • HUBSPOT  |  MONDAY, JANUARY 26, 2015
    [Display] 6 Basic Reports Every Marketer Should Know How to Run
    This report displays the content that marketing qualified leads are viewing before and during a conversion. 'Truthfully, there are tons of metrics that you can report on. The world is your oyster. To help you wade through the haze of reports at your disposal, here are the key, basic reports that marketers should think about running.
  • BIZNOLOGY  |  MONDAY, JANUARY 26, 2015
    [Display] What the BlackBerry Twitter debacle taught us about social media
    Display Posting Discipline. 'If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Check out the small detail in the lower righthand corner of the screencap below: Image credit: Mashable. That’s right, the phone manufacturer’s Tweet was sent via iPhone. Not Necessarily.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Display] MarTech Momentum Continues into 2015
    Want a more public and visual display of the incredible resources and energy going into this marketplace? It’s been fun to see Marketo LaunchPoint partners prominently represented among the outdoor displays. My answer—not yet, and I don’t think we should expect it to in 2015. For example, ChiefMarTech reported there was over $3.3B
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Display] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    15) "Displaying Data," Bipul Deb Nath. We admire presentation for its exceptional display of data -- now this post will explain how to do the same in your own presentations. Displaying Data from. 'Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Mark Johnstone.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Display] SEO Basics + a Checklist for Content Marketers
    50-60 characters is common, 512 pixel display maximum. 'What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. You write with passion, you express creativity in the content you develop, and find innovative ways to showcase your value. Ryan Hanley.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Display] The State of Marketing Technology in Asia
    For example, data from search and display advertising should be used to shape your content strategy. 'Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. Follow David on Twitter @ketchum. Marketing Efficiency
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Display] 5 Lead Generating B2B Website Trends
    They also display infographics and webinars on their homepage and in their main navigation. Example: Search Engine Journal demonstrates how a responsive version of a website can simplify the user experience across different devices so that only essential information is displayed. How can your firm get there? 1) Calls-to-Action (CTA).
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Display] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    'We do a lot of display advertising here at Ifbyphone and through my work on all of our campaigns I’ve faced many challenges in controlling campaigns to achieve positive results. The most important takeaway I can share with you is that display advertising takes a lot of due diligence to achieve successful results. Paid Search
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Display] Where Is Content Headed?
    And yet marketers continue to increase the budgets for online digital display. 'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. It’s only $9.99, is chock full of brilliance, and ships in two weeks. So just go order it!). It wants to grow.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Display] 12 Noteworthy Examples of B2B Companies on Instagram
    The company displays their involvement in the community by volunteering at charity events and their corporate responsibility with pictures of employees encouraging others to recycle. She built the profile from the ground up and aims to display several unique aspects of life at KoMarketing. It embodies a unique element: storytelling.
  • BIZNOLOGY  |  TUESDAY, JANUARY 20, 2015
    [Display] A reminder that you live in the future
    I know your 15″ MacBook PRO with Retina Display is gorgeous and that you can run a country on it but how much traveling are you really going to do. 'Look around you. Very few of you are really living the dream that living in the future affords you. Do you spend your work week in an office at a desk, day-after-day? My Box. My Phones.
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Display] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    Even though you may not be offering email design solutions today, a designer who creates successful banner and visual display ads can easily translate those skills into creating effective email designs. 'Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. Go Beyond Conversions.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Display] 15 Gorgeous Fonts to Use in Your Next Design
    Use this font to display code in your designs. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The perfect typeface can make even the most boring text seem more exciting, fun, or even mysterious. It can make someone actually want to read your article, ad, or old-school brochure.
  • FATHOM  |  FRIDAY, JANUARY 16, 2015
    [Display] The Right Way To Spend Millions on Senior-Living Advertising
    Some media to consider include: Google Display Tactics, Yahoo Stream Ads, Yellow Pages, Gmail Sponsored Promotions , Similar Audiences. The same goes with negative placements across Google Display campaigns. Healthcare Online Advertising / SEM / Display ppc senior living Well, this is actually a very fast-growing industry.
  • FATHOM  |  FRIDAY, JANUARY 16, 2015
    [Display] Fathom Education Marketing Awards $4,000 Scholarship to KSU Nursing Student Emma Hill
    My aunt helped me design a brochure that I took to my school and different vet offices and local businesses, and asked them to display it. 'Emma Hill, a nursing student at Kent State University, was recently awarded the first Fathom Fund Scholarship for Purpose-Driven Students. Emma with her sister, Allison. An Interview with Emma Hill.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Display] Optimizing Your Workspace for Employee Productivity [Infographic]
    Consider displaying company goals or mottos on the walls or in shared spaces to remind employees why you’re there in the first place. 'A hot topic lately has been about increasing employee productivity in the workplace while also increasing satisfaction. Luckily, there are things you can do to help! Open or Closed? The Bottom Line.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Display] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    The free Chrome Extension turns display ads into images of pets on every website you visit, including Facebook. 'Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. That you can embed a SlideShare presentation directly into a tweet?
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Display] What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy
    Mind boggling, but the visual display helps us imagine it. By overlaying time, data, and geography, she is able to display both the rapid progression of unemployment and the regions hit hardest. The visualization enables people to display unemployment data differently based on criteria like age, race, geographic region, and gender.
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