• IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 29, 2015
    [Display] Cooking Up Leads: 3 Ingredients Of An Award-Winning Recipe
    This offer compiles modern marketing “recipes for success” around display ad retargeting, customer lifecycle management, database hygiene, marketing and sales alignment, campaign metrics, lead nurturing and social media. We targeted this asset specifically at matters central to the demand gen role. Results Were Served.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 28, 2015
    [Display] suitecx Offers Industrial-Strength Customer Journey Maps and More
    It involves not just listing interactions or displaying them in a diagram, but also analyzing their contents, results, and supporting systems. visualcx supports the project by displaying the data in formats including story maps, process flows, interaction grids, a virtual wall with virtual sticky notes, and various summaries.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Display] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    Whereas only 14% of consumers remember the last display ad they’ve seen, 80% can recall the video ads they’ve watched online in the last week. Here in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward to the warmth of summer. New Marketing Data. In the US, 2.8 highly recommend review.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Display] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    The guiding principle behind ABM is the opportunity to first identify the key target accounts that matter most to your company, and then attract and engage them through personalized content across web, mobile, and display ads. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. Period.”.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Display] 5 Tips to Get the Most out of Your Pardot Campaigns
    Personalize with dynamic content : After gaining profile information on your prospects through progressive profiling, which allows you to display new form fields based on the profile information you already have collected on them, it’s important to utilize their information. Learn more about multivariate testing here.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Display] 38 Essential Website Redesign Terms You Need to Know
    CSS stands for Cascading Style Sheet, which is a file that dictates how things will be displayed on your website. Every industry has its buzzwords, and web design is no different. Here are 37 of the most popular technical terms and buzzwords we hear (or use) as we do website redesigns, organized from A to Z. Above the Fold". Analytics.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 26, 2015
    [Display] What B2B’s Need to Know About The Adwords Live Stream
    Google now only needs 3 sizes of an image ad (728×90 300×250 160×600) to cover 95% of the Google Display Network. Two weeks ago was the most exciting day of the year for paid search nerds! The presentation was structured in Google’s typical covert fashion. Better CPA Bidding. Auto-sizing Image Ads. Finally! Dynamic Search Ads.
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Display] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    Chances are, you’re making marketing decisions about campaign execution based on internal data reports, such as the best time to send emails, or the best content to drive display ads to, but you aren’t using data to inform your acquisition strategy. Remember what it was like to navigate someplace before you had Google maps?
  • CMO ESSENTIALS  |  TUESDAY, MAY 26, 2015
    [Display] Let’s Make a Deal: Best-in-Class Sales Training Can Shorten Your Sales Cycle
    Among the many ways in which Best-in-Class companies differentiate their sales coaching practices from under-performing firms are the two items displayed in Figure 1. Sales training is commonly understood to be a must-have component in managing quota-carriers. above 2013 sales training spend levels. Taking Training beyond the Basics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 26, 2015
    [Display] Five good reasons to ignore Google
    One of my favorite recent {grow} posts was a display of 10 soul-grabbing brands  that are creating content so wonderful they simply don’t need SEO. One of my favorite recent {grow} posts was a display of 10 soul-grabbing brands that are creating content so wonderful they simply don't need SEO. Google is holding us back. Apple.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Display] 16 Reasons Why People Leave Your Website
    Since trust is a key component to driving conversions, limit the number of ads you use and the locations where they’re displayed. You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. hear about issues like this every day. Design matters. Crazy, right?
  • HUBSPOT  |  SATURDAY, MAY 23, 2015
    [Display] 6 Tips for Making the Most of Your Retargeting Campaigns
    Through the use of a JavaScript tag on your website, your visitors are "cookied" upon arrival, allowing your retargeting vendor to display your ads to them as they browse other websites. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ready? repeat, 2%. But how? That's huge.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Display] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    All of a storyteller’s communication tools -- their facial expressions, their gestures, their props, and even their interactions with a live audience -- are on full display in a video. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • LEADERSHIP  |  FRIDAY, MAY 22, 2015
    [Display] Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines
    Even better, if you can, keep it to under 65 characters so that it displays fully in search results, and include a keyword near the front to make it more attractive. It’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. Take “amazing” for example.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Display] Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
    Selling reach and demos “smells like display advertising” and kills many conversations quickly. There is a fundamental disconnect between what many publishers sell, and what their customers want. Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Media
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Display] 5 Easy Ways to Streamline Internal Communication
    Trello has more of a visual dashboard that displays projects as boards. In today’s world, it’s easier than ever before to access information and communicate from anywhere. Your employees aren’t always in the same place at the same time, but that doesn’t mean they can’t communicate effectively.
  • VIRALLY BLOG  |  THURSDAY, MAY 21, 2015
    [Display] Keywords…. Keywords Everywhere! But How And Why?
    When an image doesn’t display properly for whatever reason there is an option to add the alternative text that will show up. Keywords are an essential part into getting your content found on search engines, but it’s difficult to know what keywords are relevant in your industry and how to use them. What Keywords Do I Use?
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Display] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    According to the WSJ article, the buttons will accompany sponsored (paid) search results, which are often displayed under a Shop on Google heading at the top of the page. Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. What It Is. So how exactly will the Google buy button work?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Display] 33 Inspiring B2B digital marketing case studies
    The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. Is it harder or are we not looking hard enough? 778 contacts were engaged with a 70% open rate (vs. million. million.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 20, 2015
    [Display] 5 Retail Tips to Make the Most of Dads and Grads
    Create corresponding merchandise displays in store to make it easy for shoppers to go straight to your gift suggestions. What do dads and grads have in common? They both give us reasons to celebrate this time of year. With 2014 spending on dads and grads in the $17 billion range , it’s smart to take advantage of this double opportunity.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Display] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    Display a Dynamic Form by Channel. If your highest quality channel is email, you may be able to display a longer form to visitors knowing they won't bounce as easily. If you're displaying the same form to them as you are to desktop users, they may not complete it due to length, form fields, or style. Show a Mobile-Specific Form.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 19, 2015
    [Display] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
    If your retail location has won awards, such as having a Zagat rating or Best Of category, you can display this on your search ad. Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” There are no additional fees for using ad extensions.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Display] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Are Instant Articles going to kill websites? Maybe.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [Display] May Brings New Products and Updates from Google
    One of these announcements included a reduction in the amount of ad sizes needed for the Google Display Network, GDM. Formerly, in order to run Display Advertising or Remarketing campaigns through Google AdWords, a client was required to have 15 different ad sizes to have optimal placement of. Goodbye Queries Report. their banners ads.
  • BIZNOLOGY  |  MONDAY, MAY 18, 2015
    [Display] What have you learned from Mobilegeddon?
    Google has begun downgrading sites that don’t use responsive design or in some other way optimize their display on small screen sizes. What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. It’s caused a minor panic among sites that weren’t ready. Which company do you want to be?
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Display] 7 Conventional Landing Page Design Tactics You Should Still Test
    Accordingly, the visual display of low share counts actually worked against the company. Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things? In marketing, however, success often falls to those willing to buck trends and experiment. No distractions. Three colors maximum. One font.
  • ENGAGE  |  MONDAY, MAY 18, 2015
    [Display] 6 Ways to Make a Good Impression on Facebook
    You can leverage advanced connection targeting to display your promoted content to Facebook users who are not connected to your page but share specific interests with friends who are connected. Think new customers, repeat visitors, and eventually, an engaged community of brand advocates. So, without further ado, let’s get to it! PR Daily.
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Display] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    Targeted display advertising is an obvious candidate, but social media is also an intriguing possibility. More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. Outbound is the New Inbound. Lead Nurturing Isn’t Just Email Anymore.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Display] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    The example below from Nike’s Instagram Account doesn’t display their iconic "swoosh" logo in the photo, but it does display the lifestyle that's inherited with their apparel. In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. Visual Content Mistakes People Make on Social.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 14, 2015
    [Display] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    Now mobile enhancements for B2C Marketers can be orchestrated alongside email, social, display, and other key marketing channels. Editor's Note: Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. Mobile is big. We all get it. One issue is around identity. But help is on the way.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Display] Google AdWords Releases “Advanced Reporting” in Select Accounts
    Online Advertising / SEM / Display adwords advanced reporting adwords reporting google adwords reportingAnyways, I wanted to give a quick snapshot or glimpse into the new reporting interface and talk quickly about the pros and cons. First off, simply click the Reports tab above and then click +Report. campaign, ad group, etc.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Display] Why you need to re-evaluate the design of your blog
    You might be thinking, “these are words, how do I design words?”. <quick rant> Because websites today are fluid, you have little control over how your text will display on the screen. Because websites today are fluid, you have little control over how your text will display on the screen. Design matters. Visuals matter. Let go.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 13, 2015
    [Display] Five Ways Marketers Can Personalize The In Store Shopping Experience
    What are your displays really saying? Remember that displays at the point of sale should be compact and dynamic, inviting the customer to interact. Get the right partner for your merchandising display program. Any retailer knows the supreme importance of the in-store visitor. You can’t close a sale if the. Marketing Strategy
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Display] How to Work More Effectively With Global Teammates
    Here are a few ways you can prevent yourself from disturbing your global teammates when they're out of the office: Most laptops have a World Clock widget that allows you to display multiple time zones concurrently. As the world continues to become more connected, global and virtual teams are becoming increasingly prevalent. miles).
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Display] Banner Ads – How And Why
    Online display advertising is a common form of internet marketing and can be very effective when done correctly. Many people are looking to earn extra money from their website by displaying adverts so they go to ad networks to find these. Banners are on most web pages and are often a nuisance, sometimes not. What To Consider?
  • HINGE MARKETING  |  TUESDAY, MAY 12, 2015
    [Display] Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms
    It can adjust type, imagery, and design to suit either the small display of a searcher’s phone, an iPad, a laptop, or the large HD display of a conference room. Google has never been reluctant to shake up the status quo when it comes to their search algorithms. Where do professional services firms stand on mobile today?
  • HUBSPOT  |  SUNDAY, MAY 10, 2015
    [Display] A Simple Guide to Choosing the Right Chart for Your Data
    This type of visualization can also be used to display negative numbers. 3) Line. The rating information is displayed using varying colors or saturation. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. You and I sift through a lot of data for our jobs. the list goes on.
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Display] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    Healthcare Online Advertising / SEM / DisplayHealth insurance advertising is one of the most competitive and therefore expensive industries in paid search advertising. Now with open enrollment only two to three months out of the year, health insurance competition is even more severe. To learn more about this study from AdGooroo, click here.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Display] 5 Ways to Use LinkedIn for B2B Marketing
    For your cover photo, choose one that displays your business’ story and represents you in the best way possible. While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. Consider upgrading to a premium account. Reach out to influencers through InMail.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 6, 2015
    [Display] The Customer Journey, Orchestration and What B2C Marketers Need To Know
    Orchestrated with the email campaign is a digital advertising campaign, showing displays ads for the same offer. “Where marketers once talked about the customer funnel, they now talk about the customer journey. That is a good development. It recognizes that customers aren’t cattle moving through a chute.” Problem solved!”
  • MARKETING ACTION  |  WEDNESDAY, MAY 6, 2015
    [Display] Get Me On the List! Whitelisting & Deliverability
    Step 4 A confirmation message will be displayed above the email letting you know the sender has been added to your contacts list. You probably ask yourself questions such as: How do I stay out of the spam folder? and –. How do I get whitelisted? So how do you combat this? Whitelisting. What is whitelisting, anyway, and how does it help?
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Display] You can only win search by winning social
    Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. When a town loves where they live, they support it with their  Time , Talent , and Treasure. Nothing’s helping.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 5, 2015
    [Display] Oracle Cross-Channel Marketing: Build Adaptive Customer Experiences
    Marketers can now include social advertising as another channel in their orchestration strategy and send highly engaged audiences to Facebook for social advertising alongside their email, mobile, and display strategies. This concept of the “customer journey” is very popular today, and why not? Event Switches.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 5, 2015
    [Display] One Big Reason Your Email Marketing Fails: It’s Not Responsive
    Constant Contact was one of the first email utilities, and if you choose a template that is “mobile-friendly,” it should display well across devices. A large percentage of your email recipients will open your email on their mobile device. Here’s one critical thing you need to do to make sure they read it!
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Display] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. This year I've been talking a lot about Nurturing. It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. The impact? The welcome email.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Display] 7 B2B Website Best Practices to Enhance Your Online Presence
    These screens are smaller, and site designs that are beautiful and functional on a laptop or desktop display may be jumbled and unintuitive on a mobile device. If you’re in the professional services industry, you already know that the competition today is fierce. So, how important is it? Why is that? Include relevant keyword phrases.
  • MARKETING ACTION  |  TUESDAY, MAY 5, 2015
    [Display] Long Tail Keywords: Win at SEO and Acquire More Qualified Leads
    This in turn means two things: there are fewer searches for that term, and the searcher who uses one is displaying more intent. Would you like a way to drastically reduce the amount of search engine optimization (SEO) work you have to do, remove most of your competition, and find traffic that converts 2.5 Sure you would. Click-through rate.
  • VIDYARD  |  SUNDAY, MAY 3, 2015
    [Display] How to Use Website Customization and Video to Get More Customers
    Maybe you’ve noticed that when you log into sites like Amazon or eBay, for example, the homepage that displays for you is different than what other people would see. How amazing would it be if a company knew exactly what you wanted without you having to ask or search? Let’s say, for example, you wanted a black, 2-door sports car. Ya, you do!
  • FATHOM  |  FRIDAY, MAY 1, 2015
    [Display] Technology Marketing Strategies: Taking Risks & Losing Fast is Better than Taking It Slow & Missing Opportunities
    B2B Technology / SaaS Digital Marketing Manufacturing (OEM) Online Advertising / SEM / DisplayThe Software as a Service (SaaS) technology industry is a constantly evolving beast: New players jump into the fray as each moment passes. EVERYONE is being innovative at a rapid rate. Competitors are always on the offensive. AND THEY ARE RIGHT!
  • FATHOM  |  THURSDAY, APRIL 30, 2015
    [Display] Affordable PPC Avenues for Marketing a Law Firm
    For example, if you are marketing for divorce attorneys you can target divorced men or women within a certain age range.  In addition, you can target certain interests and behaviors, such as ‘Divorce’ which will display your ads on user feeds that have expressed interests or liked pages related to that topic.  each year, don’t fret. 
  • VIDYARD  |  THURSDAY, APRIL 30, 2015
    [Display] Facebook Video for Marketers: How to Make the Most of 4 Billion Daily Views
    While they’ve introduced amazing new pages options , they’ve changed their organic display algorithm numerous times to limit how company posts are displayed to their followers. Marketers have had a rocky relationship with Facebook over the last few years. Silent Auto-Play Means a Change in Mindset. Keep it short. Blog Video How-To
  • BIZNOLOGY  |  THURSDAY, APRIL 30, 2015
    [Display] Are you thinking clearly about the search ranking algorithm?
    Last week was an interesting week in search marketing, with Google rolling out what pundits cheekily describe as “mobilegeddon”–Google’s update to their search ranking algorithm that boosts mobile-friendly sites while lowering the rankings for sites that don’t display well on small screens. That’s wrong.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Display] 9 Ways to Generate Leads with Mobile Marketing
    Launch a Rich Media Mobile Display Campaign. Rich media is an excellent way to get people engaged with your mobile display campaign. One of the great things about mobile display is that you can geo-target people who are located in a specific area – even in a specific building. Mobile is huge. We get it. Create a Mobile Survey.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Display] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    The description is often displayed on a search engine results page under the blog title. Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Or, you can keep your existing site but add a blog. Which option would you choose? They want a fresh look.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 28, 2015
    [Display] EMERGENCY! My Site Broke – Now What?
    You log into your site, have everything set and ready to go, check the page, and nothing is displaying properly. Picture yourself in this situation… . It is first thing in the morning and you have a tight deadline to meet. You have to publish a new press release that coincides with a big company announcement. Helpdesk CMS support.
  • FATHOM  |  TUESDAY, APRIL 28, 2015
    [Display] Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
    Healthcare Online Advertising / SEM / Display Uncategorized adwords negative keywords hospital negative keywords negative keywords healthcareNegative keywords are a fundamental requirement when running paid advertising for any accounts. They also help control which ads show up for particular search queries. Animals. Puppy. Puppies. Kitten.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Display] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    These emails will be displayed:  Any email sent by your automation platform is recorded, so that no matter who looks at the lead or contact, all the emails will be visible. Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. Identify Your Stakeholders. Sales.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Display] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Display] Visible Expert Profile: How Marketing Specialist Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Display] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    You can display topics, hashtags and mentioned people. One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. And no matter what size budget you may have. SEO Assessment. You can also check your competition. Woohoo.
  • BLOG MY CALLS  |  FRIDAY, APRIL 24, 2015
    [Display] 10 Tactics to Optimize Your YouTube Channel
    This increases the search engine’s ability to ‘understand’ the information in the video and display it appropriately. Links within your videos can be used to direct viewers to watch related videos, link back to landing pages that expand on the topics in the video they are watching or display a specific call-to-action. 8. Titles.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Display] Bombora Feeds B2B Data to Everyone
    This means selling it intent and demographic audience segments for display advertising, marketing automation and email segmentation, Web audience analytics, data enhancement, content personalization, media purchasing, and predictive modeling. The company was already familiar to me through clients who deal with it. Fair enough. Enough of that.
  • BLOG MY CALLS  |  THURSDAY, APRIL 23, 2015
    [Display] 3 Advantages of Call-Only AdWords Campaigns
    In addition to the phone number placement, the call button is displayed right next to the ad copy. Have you made the upgrade from call extensions to call-only ad campaigns? If not, you are missing out on a higher return from your marketing efforts. So why should you consider creating new call-only ad campaigns? Enhanced Content Placement.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 23, 2015
    [Display] How to Remove the VerticalResponse Footer Logo from Your Emails
    The choice is now yours to display our logo in the footer of your email, or not. Here in the VerticalResponse office we have lots of things with our logo on them - cups, banners, heaps of awards, tote bags, and of course t-shirts. We even designed a shirt for dogs. Select My Contact Info. Click Save at the top of the page.
  • FATHOM  |  THURSDAY, APRIL 23, 2015
    [Display] Consumer Brand SEO Pulse: 4.23.15
    However, Google did announce that they will be dropping the domains in the mobile display URLs. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! This week is all about “Mobilegeddon!” We’ll talk about the impact it has had so far and what might happen further down the road. link].
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Display] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    Display his or her Twitter handle or email address so readers to easily access them with questions or concerns. What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. Perhaps some may want to present themselves as strictly professional. often.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 23, 2015
    [Display] Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know
    Your web developer can change your site to recognize the device a visitor is using and adjust the display accordingly. But, for the most part, a template update on WordPress is a matter of changing the template and checking all pages and features to make sure that everything works and displays properly. 2. More effective?
  • MARKETING ACTION  |  THURSDAY, APRIL 23, 2015
    [Display] New Blogger? Get Started on WordPress.com
    You can also decide how you want your name to be displayed when you comment on other users’ blogs or in the WordPress forums. To look at the bigger picture: there are a lot of marketers who are ready to start blogging, but need just a little help on the technology side. Assess Your Skill Level. wordpress.com vs. wordpress.org.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Display] Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
    By taking a more sophisticated approach to their marketing -- i.e., portraying an active, natural lifestyle as opposed to simply displaying product -- dàmà is helping to reshape the public’s perception of marijuana and marijuana users. Marijuana smokers. Pot heads. Stoners. They’re a bunch of dirty hippies, right? And boy are they lazy!
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Display] 10 Ways to Reach Customers Who Don’t Know They Need You
    Who knew that a beer company would create 2014’s top-performing spot on USA Today’s Ad Meter with a commercial that not only doesn’t display their products once, but also is themed around the love between a puppy and a horse. Event planner, lawyer, daycare owner, tow truck driver. It’s how we thrive. Look at Budweiser. Branded merchandise.
  • MARKETING ACTION  |  MONDAY, APRIL 20, 2015
    [Display] What Makes People Click? 5 Best Practices for Better Email Subject Lines
    Mobile email apps display approximately 35 characters of a subject line in the inbox view. Creating compelling subject lines is difficult, especially when you have to come up with fresh ideas every week. What’s going to get the attention of your audience? What will make them open and click? But those rules are changing all the time. Tempting!
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Display] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    Company page displays your brand within your profile and allows others to follow you. Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. ” Market on LinkedIn. How do you create brand awareness on LinkedIn? Create a LinkedIn company page.
  • E-QUIP  |  FRIDAY, APRIL 17, 2015
    [Display] Who's at the Top of Your Org Chart?
    Ego is a common visitor in these conversations, as managers vie for their favored spot on the org chart where the extent of their domain will be visually displayed. Unlike many companies, RETEC was serious about their values. Interestingly, what results is often internal dysfunction. Does it facilitate the efficient delivery of your services?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 17, 2015
    [Display] 6 Key Metrics to Measure Success from Your Retargeting Programs
    Email retargeting is a newer tactic which allows you to serve display ads across the web to your email list users, engage those users beyond emails, and ultimately accelerate your pipeline. Retargeting and other display campaigns have traditionally been used strictly for generating net new leads. Lead Conversions/CPL. Nurture Touches.
  • FATHOM  |  FRIDAY, APRIL 17, 2015
    [Display] Are You Advertising Your Urgent Care Clinics Online?
    Healthcare Online Advertising / SEM / Display urgent care advertising urgent care digital marketing urgent care online One of the newest paid advertising trends Fathom Healthcare has noticed is the investment in advertising of urgent care centers online using pay-per-click (PPC) advertising. Why Urgent Care Centers. But why? Final Thoughts.
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 16, 2015
    [Display] Electoral dysfunction: Why the party marketing machines aren’t working
    But the reality of these public displays is the public often can’t actually get a look in. Come May 7 th , Britain will go to the polls to elect a new government. Political parties and parliamentary candidates are in overdrive – trying to persuade the electorate to say yes and vote for them. By all accounts - no. No more pseudo-events please.
  • FATHOM  |  THURSDAY, APRIL 16, 2015
    [Display] VIPPS Certification and Paid Search for Health Systems and Hospitals
    Healthcare Online Advertising / SEM / Display Google AdWords health systems ppc VIPPS Certification Healthcare marketers and advertisers, I feel your pain; you have to deal with so many obstacles, especially when it comes to online advertising. So, what does VIPPS stand for? VIPPS stands for Verified Internet Pharmacy Practice Sites.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Display] It’s not a pitch, it’s a person. The super powers of influence marketing
    needed a personal relationship, not another aisle of food displays. needed a personal relationship, not another aisle of food displays. By Dr. Konstanze Alex Brown, {grow} Community Member I’m going to tell you a story about food but make a point about content, influence and service. Ready? In theory, I love Whole Foods. Ready?
  • ANNUITAS  |  WEDNESDAY, APRIL 15, 2015
    [Display] Insights from the Marketo Summit
    I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. It’s All About The Customer – And Marketing Must Respond. Increasing digital engagement. Customer experience.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Display] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Display] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    So whether it’s the first time or the hundredth time that a marketer has engaged a customer, she can do it continuously over email, web, display ads, social/paid ads, and mobile in a personal way that forges or advances a customer relationship. It’s been a great event so far. Develop Personal Relationships. Engagement Marketing In Action.
  • KEO MARKETING  |  TUESDAY, APRIL 14, 2015
    [Display] Gmail Sponsored Promotions Offer Great Benefits
    A new Google-related ad platform combines the advantages of display advertising with the accessibility of email, along with some impressive and unique targeting capabilities thrown in as a bonus. KEO Marketing can help with any type of email marketing or display advertising campaign.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 14, 2015
    [Display] The 2 Most Important Concepts For B2B Content Marketing Success
    Too often, Buyer Profiles are nothing more than an attractive way to display obvious or demographic data. Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don''t be. Focus on these two areas and you''ll be successful. The interest in content marketing continues to grow. But it doesn’t have to be that way.
  • BLOG MY CALLS  |  TUESDAY, APRIL 14, 2015
    [Display] 6 Tips to Enhance Your Mobile Bid Strategy
    While desktop paid search results include 3 or 4 slots in their display, mobile PPC offers 1 or 2 spots at the most. Is your strategy optimized for mobile search behavior? Mobile searchers present very different challenges and opportunities than desktop searchers. The typical mobile searcher is looking to make a decision quickly. Bid High.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Display] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    Marketo Calendar HD : As an extension of the beloved Marketo Calendar, Marketo Calendar HD helps marketers display their plans, programs, and goals in a format suitable for large-screen wall-mounted TV displays, opening up a new channel for marketing teams coordination and communication–eliminating the old school whiteboard.
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Display] 5 Brand Building Facts Every Marketing Director Should Know
    Building up a library of content not only displays your expertise, but allows you to increase trust in your brand. As a marketing director, it's your job to help grow your firm. There are a number of ways you can do this, but one of the most effective yet often overlooked is through brand building. So is your brand. Share them below.
  • BIZNOLOGY  |  TUESDAY, APRIL 14, 2015
    [Display] Essential SEO advice directly from Google
    Is there a noticeable delay between when the page is requested and when it is fully displayed? This news directly from Google is old news for those of us in the SEO game. For those of you who read all about this four long years ago, print out the list and pin it up to the wall. Function follows form? Perfect pages make perfect sites. No more.
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Display] 11 Ways to Make Your Content Appealing to International Audiences
    For most of you, customers can come to you from any country in the world. That means all of your potential customers -- the people visiting your website, reading your blog posts, and clicking on your calls-to-action -- might speak a myriad of different languages or live in totally different time zones. Cranberry sauce = ?a Pumpkin pie = a ?traditional
  • FATHOM  |  TUESDAY, APRIL 14, 2015
    [Display] The College Research Timeline and Paid Search
    Display efforts, however, are good for branding year round. Higher Education Online Advertising / SEM / Display For a high school student, choosing where they want to attend college is likely the most difficult and important decision of their lives to date. Timeline Milestones. Junior Year. Begin researching schools. Spring. Summer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 14, 2015
    [Display] The first step in social media marketing is not social media
    How are they displaying and selling your product? How are they displaying and selling your product? I had an email from a young guy recently. He had just graduated from college and was lucky enough to land a marketing job with a multi-million-dollar B2B manufacturing company in the Midwest. HIM: What do you mean? ME: Well perhaps.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Display] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Houzz also offers widgets that will allow you to display your Houzz reviews or add a slideshow of your Houzz projects to your website. Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. For home builders, there’s no question the target audience is there. The Bottom Line.
  • HUBSPOT  |  SUNDAY, APRIL 12, 2015
    [Display] Why the Agency World Loved 'Mad Men'
    Its famous department stores alone introduced ideas like window displays, designer collections, and branded shopping bags. This post originally appeared on HubSpot''s Agency Post. To read more content like this, subscribe to Agency Post. Now that the final season has started, I’m feeling nostalgic for all of the nostalgia the show provided.
  • KEO MARKETING  |  THURSDAY, APRIL 9, 2015
    [Display] Avoid These Mistakes to Pass Google’s Mobile Friendly Test
    Similar to the previous issue, this involves error messages that are displayed to mobile users, rather than showing them the content they want to see. Google has announced that it will begin stressing mobile-friendliness as a ranking factor later this month. Fortunately, Google has offered some help. Blocked JavaScript, CSS and image files.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Display] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    Remember, too, that your website has to look impressive however it is displayed, whether on a phone or a tablet or a desktop. For technology services firms, this is a time of tremendous opportunity – and increasingly complex challenges. The findings revealed powerful insights about the new shape of the IT marketing landscape.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 9, 2015
    [Display] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
    That said, the dark side of affiliate marketing includes fraudsters who display fake advertisements to generate a paycheck. They ended up with a thousand reviews that were “spammy” in nature, along with tweets displaying affiliate links. Influencer marketing: Short-term buzz. Expanding reach and raising brand awareness.
  • MARKETING ACTION  |  THURSDAY, APRIL 9, 2015
    [Display] Productivity-Boosting Benefits of Virtual Meetings
    You may be able to display a live video of each attendee, so attendees can see each other. These are display panels; you could think of them as way to display several windows in your meeting room. How much time do you spend in in-person meetings? What can you do to reduce those wasted hours in your life and your workplace?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Display] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    In the mid-funnel, marketers must nurture prospects using a variety of tactics, ranging from email, to sales development rep phone calls to display advertising. Display can also be used to nurture the 80 percent of a typical B2B marketer’s database who don’t open email. Leap No. 1: Embrace full funnel marketing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Display] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    If you missed MarTech but are joining us at The Marketing Nation Summit, grab a free expo hall pass while they last and check out the martech solutions on display, ask questions and maybe pick up some swag. Author: Rachel Yarnold Last week, I had the opportunity to attend MarTech in San Francisco. Options Galore! Having choices is empowering.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Display] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    LinkedIn  allows your company to display its knowledge and expertise, while sharing high-level industry information. As a Bostonian, I’ve been patiently (not really that patiently) waiting for the warm weather to hit and all of the 110.6 inches of snow to melt. Enjoy! Reevaluate Your Social Media Goals. Analyze Your Audience.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Display] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    And display ads typically deliver even lower rates all together. Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? If you answered the top and the middle—congrats, you’ve passed today’s marketing pop quiz! Shifting Weight Towards the Top-of-the-Funnel. So, what can help? Optimizing Ad Spend. Industry.
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