• HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Display] The Pros and Cons of the Bonobos Ecommerce Model
    In the case of brick-and-mortar stores, there just isn’t enough room to display over two hundred pants styles—not of the same brand, anyway. By adopting an ecommerce model, Bonobos didn’t have to worry about display space or inventory storage. They recently hit $100 million in revenue, after nine years of business. Pro: Huge Selection.
  • BULLDOG SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Display] What happened in Vegas? My 8 Takeaways from Oracle’s MME
    All in all, I left Vegas feeling inspired by the stories people told, the innovation on display and all of the possibilities that lie ahead for marketers. This past week, I traveled to Las Vegas to attend the Oracle Modern Marketing Experience. Like most conferences, the event was jam-packed and reminded me that FOMO is alive and well.
  • FATHOM  |  WEDNESDAY, MAY 4, 2016
    [Display] Moving Up The Paid Media Experience Curve – Part 1
    Paid Media: Paid Search, Paid Social, and Display. Three of the core digital paid media channels are Paid Search, Paid Social, and Display.  The logical next step is to turn on some display keyword or remarketing campaigns within the same platforms that house Paid Search.  Mobile.  Programmatic.  Content Marketing.  Blog Feed
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Display] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    All of a storyteller’s communication tools -- their facial expressions, their gestures, their props, and even their interactions with a live audience -- are on full display in a video. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Display] Digital Does Not Mean "Just Build a Website"
    Here is a summary of one experiment Schwartz described to illustrate his point: “When researchers set up [in a gourmet food store] a display featuring a line of exotic, high-quality jams, customers who came by could taste samples, and they were given a coupon for a dollar off if they bought a jar. Data support this. It is all about curation.
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Display] The Amazing Power Of Multi-touch Lead Engagement
    Display advertising will also be a major player at this point, from TV, out of home, print, or direct mail. A young man was walking with his boss on the way to talk business with a client. The boss was carrying a small plant under his arm. It will be a constant, growing remembrance of our trust and shared interests. And guess what? Emails.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2016
    [Display] 3 Enterprise Lessons Learned From MME16
    Meagen displayed her dashboards and revenue conversion rates on her ABM efforts. As part of Modern Marketing Experience (#MME16), over 2200 modern marketers listened to CMOs from Clorox, Sears, and Western Union share their data driven transformation journeys. Speed Matters. Account Based Marketing (ABM) Is More Than Just the New Black.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Display] Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps
    Information can be pulled from lead forms to further personalize the content and custom content can be displayed based on how a user interacts with the experience. FOR IMMEDIATE RELEASE. Click here to read more details on SnapApp Spring 2016 release. Interactive content should be as easy to create as it is to imagine. About SnapApp.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Display] 7 Great Examples of 'Welcome' Emails To Inspire Your Own Strategy
    Also known as a preheader or snippet text, preview text is the copy that gets pulled in from the body of an email and displayed next to (or beneath) the subject line in someone's inbox. We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Let's dive in.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Display] 3 Clever Tactics to Improve Your Search Engine Optimization
    This will reinforce Google’s awareness of your location, which will increase the chance of your site being displayed higher on the search result pages.  The problem is everyone does that. So what are some unusual methods to improve your search engine rankings?  Here are three methods to consider: 1. Lower the bounce rate. Optimize for Local.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 28, 2016
    [Display] 4 Time Saving Tools in Google Analytics
    You can configure each to display specific Dimensions and Metrics, and apply a filter. This Dashboard takes a number of social media channel specific data points and displays them all in a single, logically formatted report. On January 7, 2014, Avinash Kaushik introduced us to the “ Reporting Squirrel ”. Work smarter, not harder.
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Display] Too Many Website Visitors Leaving Your Site? Show an Offer
    Without this type of behavior-detection system in place, you run the risk of alienating visitors by displaying an offer at the wrong time. Stop those Visitors Leaving Your Site! Do you have too many visitors leaving your site before you even have a chance to convert them? Pop-Ups versus Engagement Windows.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Display] 10 Ways to Engage Your Audience with Interactive Content
    For example, take a look at Concur’s infographic below, which shows the rating system displayed on a landing page to gauge how a reader feels about their content piece. 3. Search for New Ways to Display Content. Take a look at your content for how it can be displayed in different ways. Why interactive? And a lengthy chart?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Display] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    Once they become a customer, and marketers seek to retain and grow that relationship using Oracle Responsys, they can orchestrate the web campaigns they build in Oracle Maxymiser right alongside their email, mobile and display messages. B2C Marketers Improve Audience Quality and Optimize the Customer Experience. stakeholders.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Display] Most Valuable Publishers
    Display ads and native ads are paying less and less… and the audience, rightly or wrongly, doesn’t want to see ads. When most athletes announce their retirements, they wipe away tears during a press conference and answer banal questions from beat reporters. and Turner Sports. The playing field is changing out of necessity.
  • CLOUD POTENTIAL  |  TUESDAY, APRIL 26, 2016
    [Display] Marketing manager tip: How to check up on SEO vendors.
    The mobile-ready page has a better chance of being displayed. When evaluating your site, search engines are deciding if: Your website displays quickly for mobile devices. The site is “responsive,” so it changes how it displays on differently sized screens. But you do need to check up on them. SEO is no different. Run the test.
  • ANNUITAS  |  TUESDAY, APRIL 26, 2016
    [Display] The New Normal – Responsive Design
    Its standard support is excellent, and all emails display as the designer intended. This allows designers to reference multiple images for an email campaign and automatically display the appropriate image for a specific device size. Even if they are on the go, the larger display will make for a much higher level of engagement.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Display] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    We also tried Schema markup to provide Google with our official logo, but it didn’t work for us—probably because of the “display:none” tag. Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. Great!
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Display] You Can Still Reach People Using Ad Block Software
    Embrace Native, Avoid Display. The truth is, it’s time move on from display advertising as a sole offering to advertisers. While media companies are still engaging brands about display, today most advertisers are looking for more interesting or custom offerings from publications. Why Are Ad Block Users So Valuable? Conclusion.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Display] 15 best Big Data companies and why they stand out
    Rather, we understand that Domo is an intelligent dashboard that displays and analyzes various key business metrics in real-time. Only 18% of companies believe they have the skills necessary to gather and use insights effectively. source: McKinsey ). Simply collecting data does not unleash its business effectiveness. PALANTIR. ROUNDFOREST.
  • HALEY MARKETING  |  FRIDAY, APRIL 22, 2016
    [Display] Prince and Intellectual Property: How Legends Do Business
    But even for those in the business world, intellectual property theft is as damaging as smashing a jeweler’s display case and swooping up a handful of diamonds. You may have thought about streaming some Prince music yesterday in a wave of sadness and nostalgia in the wake of his death. If so, you were likely disappointed.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Display] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    Then the Internet presented a couple more wrinkles, like display ads, pop-ups, and YouTube pre-rolls. At BuzzFeed, even the data scientists are masters of memes. So we went to see them. While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), That model will be the same in the U.K. Buzzkill?
  • PUREB2B  |  THURSDAY, APRIL 21, 2016
    [Display] When to Outsource B2B Lead Generation to the Experts
    Third-party providers generally cannot compare to the passion and product/service knowledge displayed by your own employees. Being hands-on in your business has its perks, especially during the startup phase. In a 2014 Gallup study , 143 CEOs on the Inc. 500 list were analyzed. That’s a huge difference! The advantages extend to revenue.
  • LEAD LIAISON  |  THURSDAY, APRIL 21, 2016
    [Display] Personalize Your Website to Convince and Convert
    Another option for personalizing your website content is to upsell your current customers by displaying dynamic content for a solution for which the customer is not already paying. Personalize your website with the use of dynamic content to make a tremendous difference in your conversion rates. Benefits of Personalized Website Content.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 21, 2016
    [Display] Make Your Advertising More Accountable with a Data Management Platform
    And the largest part of digital display ads is the data-driven, automated ads called programmatic. According to eMarketer, programmatic digital display ad spending is projected to reach $26.78 While that growth is important, what is truly notable is that it will be 72% of the total digital display ad spending. Sounds simple.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2016
    [Display] [Ebook] Get Your Marketing Ready for the Summer
    Holidays are also a great time to display your company’s values to connect with your audience on a deeper level. Author: Vyoma Kapur Summer may be a slow season for some marketers, but it doesn’t have to be. And that highlights a huge opportunity for marketers. Holidays. If you’re marketing to consumers in the U.S., Life Changes.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Display] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    The key here is the focus on the consumer—for something to qualify as content marketing, it has to provide actual value. A lot of what people try to pass off as “content marketing” are just long display ads pasted into an article format. It makes me feel like the Oracle , except far less cool than Gloria Foster. Pretty simple.
  • FATHOM  |  TUESDAY, APRIL 19, 2016
    [Display] Why Programmatic Advertising is Gaining Momentum
    Operating through the use of SaaS platforms—such as demand-side platforms (DSPs) and homegrown trade desks—it allows media buys to efficiently access inventory on desktop display, mobile web, mobile apps, social platforms, video, and more. Programmatic advertising is hot in digital advertising. The Advent of Programmatic Advertising.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Display] 8 of the Weirdest Shark Tank Products That Got Investments
    The lights inside the studio went dim, and then a group of gloved dancers began moving their hands, their fingertips glowing and swirling in a brilliant display of colors. Whenever you watch an episode of Shark Tank , there always seems to be at least one product an entrepreneur pitches that makes you go: "Whaaa?". Don't believe it?
  • WEBBIQUITY  |  MONDAY, APRIL 18, 2016
    [Display] The B2B Lead Generation Ecosystem and WPO [Infographic]
    With just a slight rearrangement of the hexagons, the traffic sources line up like this: The search, social, and display (paid) channels are straightforward. The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Develop new ways to improve and scale your current campaign.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Display] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    By migrating your unsubscribed prospects to online user IDs through a CRM retargeting service, you can reach them through targeted display ads to stay connected. An analysis of AdRoll’s pool of advertisers found a 26% increase in click-through rates and a 92% increase in impressions compared to standard display retargeting.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Display] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. About Infer. Additional Resources.
  • KAPOST  |  FRIDAY, APRIL 15, 2016
    [Display] The Content Hub: The Strategy 60% of Top Content Brands Are Using
    Simply displaying multiple assets to prospects turns your content efforts into a pinball machine of modern marketing, where users can wrack up lead score points with multi-touch, high-value behavior, and get fast-tracked to sales. You’ve all heard it by now: up to 65% of content goes to waste. quick heads up: this post is a long one.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Display] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    The rest of the tweets will be displayed right underneath, also in reverse chronological order. Although Facebook acquired Instagram in 2012, it didn't fiddle with catering content to specific users until April 2014 , when they tweaked the "Explore" tab to display posts specifically tailored to each user. Let's dive in. How It Works.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Display] 5 Communication Strategies to Grow Your Nonprofit’s Monthly Giving Program
    On top of hard numbers, try using visual content, like live progress bars or feeds, to quickly display a growing community. Here, Possible Health – a nonprofit that delivers high-quality healthcare to disadvantaged communities worldwide – uses a progress bar that displays how many people have hopped aboard the program. Nonprofit
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Display] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    Depending on the specific size of the image you upload, you'll have up to four different size options to choose from for displaying that image. By default, Medium will display the formatting option that best fits the dimensions of the image you insert. c. They all publish content on Medium. My cousin Jimmy? You can't. Highlighting c.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Display] Winning Executive Buy-In for Martech Investments
    This may include marketing automation/email marketing, CRM, web analytics, e-commerce, business intelligence/reporting, content management, video marketing, display/programmatic advertising, project management, account-based marketing (personalized retargeting, lead intelligence, etc.), and even creative/design tools. The MarTech Landscape.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 13, 2016
    [Display] Storytelling and data: when beautiful metrics can’t beat words
    If only the first condition is met, storytelling will be at the service of information delivery (an equally legitimate scenario in data-driven management) or the exercise of influence, having an impact on other business metrics not directly related to those on display -e.g. He added images to reinforce key episodes in his story.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 13, 2016
    [Display] Emerging marketing trends for 2016
    The new tools that are now available allow you to use display ads, mobile ads, social ads, and a diverse amount of segmentation so that you can help your target audience along with their customer journey. Time flies when you love what you do! Just like that, the first quarter of 2016 is done. Identifying the perfect moment. Like this post?
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Display] What Email List Growth Looks Like in 2016: 5 Takeaways for Marketers [New Data]
    In other words, factors like display type, trigger, timing, and device type can have a big impact on your ability to encourage your website visitors to sign up for anything. Regardless, these are great benchmarks to use when comparing your own campaign results. 2) When it comes to display style, banners outperform bars and pop-ups.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Display] From Zero to Success: Building an Email List From Scratch
    It’s as easy as setting out a good old sign-up sheet where people can write down their emails, or you can be higher tech by displaying a tablet that customers can use to sign up on your website. Email is a critical piece of any small business’ marketing strategy, but building an effective email list can be daunting. Tax account?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2016
    [Display] Email's Future: Custom App Experiences for the Inbox
    Using API integrations, brands of all kinds can use email to show customers their points balance in real time at the moment of open, and also display personalized redemption options based upon each user’s number of available points. Similarly, utility apps that link to offline behavior like Uber also do well. Email. Email Marketing
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Display] How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
    The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Search vs. Display Ads: What's the Difference? Trouble is, mastering Google AdWords is really tricky.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Display] 15 Amazing ways social media is changing the world
    Many Chinese social media platforms have game-like features that encourage users to collect points and display levels attained, often based on the amount of activity on a platform. This Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Here we go. 1. Here we go. 1.
  • JUNTA 42  |  SATURDAY, APRIL 9, 2016
    [Display] This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?
    Companies favoring content over ads (4:03): Click-through rates on banner ads have already hit rock bottom, 94% of online viewers skip pre-roll ads before five seconds have gone by, and an estimated 12% of display ads are never even seen by humans. We wrap up the show with a This Old Marketing example from The Federalist Papers. Constitution.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Display] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Also great for adding some flare to certain statistic displays without having to go full infographic. It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. All content creators and demand gen leaders will find some very useful options. Content Research. Google Drive Research.
  • HINGE MARKETING  |  THURSDAY, APRIL 7, 2016
    [Display] High-Growth Marketing Techniques for Your Next Speaking Engagement
    For example, several high-growth marketing techniques can be tackled as part of a single speaking opportunity: Marketing collateral —Marketing collateral can be distributed on seats at an event or as part of a table display. Hinge’s latest research on high-growth firms gave us some surprising insights. It goes against convention.
  • THE POINT  |  WEDNESDAY, APRIL 6, 2016
    [Display] Report: Targeting & Predictive Analytics Driving Changes in B2B Email
    Why or why not? (HS) In some ways, the appeal of ABM is that marketers now have the ability to target individual companies, and decision-makers, through more than just the inbox – for example, through display advertising. Why? (HS) It has to be segmentation. The main barrier to greater segmentation, however, is content.
  • FATHOM  |  TUESDAY, APRIL 5, 2016
    [Display] The Marketing Technology Landscape: Where Will We Be in 2020?
    If you’re in the mood to feel extremely overwhelmed, check out this infographic from ChiefMartec that visually displays the current marketing landscape. Technology has affected much of the way we interact today. If you’re still wondering what exactly marketing technology is , though, you’re not alone. The State of Marketing Technology Today.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 5, 2016
    [Display] How B2B Advertisers Can Deal With Google’s Sidebar Changes
    Remember that Google isn’t the only option – and there are many other platforms that utilize feed data to display products. A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes.
  • HINGE MARKETING  |  TUESDAY, APRIL 5, 2016
    [Display] 6 Questions to Ask Before You Build a New AEC Website
    In practical terms, that means you should consider a responsively designed site, one built to display naturally on any device that you and your clients use. You’ve decided that your AEC firm will launch a new website. So: what comes next? Here are six key questions to get you started. 1) Will your site be mobile-ready? The Bottom Line.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 5, 2016
    [Display] Wanted: A Harvard for Skilled Jobs
    The modern version of what an apprenticeship could look like for American students interested in alternatives to college is on display at the Apprentice School in Newport News, Virginia. Today, we have a guest post from Jeff Selingo, author of “ There Is Life After College ,” which comes out on April 12th. About Jeff.
  • MI6 MARKETING AGENCY  |  MONDAY, APRIL 4, 2016
    [Display] Head Scratcher and Belly Buster Post: April 2016
    Nothing on their displays! About These Posts. UPDATED: April 15/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing.
  • MI6 MARKETING AGENCY  |  MONDAY, APRIL 4, 2016
    [Display] Head Scratcher and Belly Buster Post: Week of April 4, 2016
    Nothing on their displays! About These Posts. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. Nothing on their packaging!
  • RADIUS  |  FRIDAY, APRIL 1, 2016
    [Display] 5 Lessons from MarTech 2016
    If a unicorn company uses Demandbase, they are likely to use LinkedIn Display Ads.  If New Relic, likely Optimizely. MarTech 2016 did not disappoint. There was something for everyone — from practitioner to executive, B2B, B2C, big company, small company. The sheer number of sessions was impressive. Perfect. What problems are you trying solve?
  • HUBSPOT  |  THURSDAY, MARCH 31, 2016
    [Display] How to Motivate Yourself When You're Absolutely Exhausted
    The scientists that ran the study found that by changing the environment and the way food and drinks were displayed in a large hospital cafeteria, they could get people to eat and drink healthier -- without even thinking about it. Off days. We all have them from time to time. First of all, that's OK. We can't be on all the time. But alas.
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Display] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    Whenever possible incorporate the subjects theme into the design and display itself. You can also adjust the year of the data displayed, or view the progression of age expectancy over time by pressing “Play” on the bottom left button. Layer in questions into your data displays to learn more about your audience.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 30, 2016
    [Display] Event Marketing 101: Tips for Newbies
    Find creative ways to display your logo , such as on candy-bar wrappers or cell phone cases, so that it will help create a visual impression when people see it at your event. 3. That’s sort of what’s happened to what used to be called “event marketing.” You need to pick a valuable event. Sign Up. © 2016, Tori Tsu.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2016
    [Display] How to Photoshop Your Coworkers Into Any Situation: A Step-by-Step Guide
    That's a good sign: That grey and white checkerboard is how Photoshop displays transparency. As someone who dabbles in Photoshop, I often get odd requests from coworkers asking if I can take person A and insert them into situation B. Usually, it's for an internal slide deck, or a Wiki post, or for a Slack-related practical joke. The solution?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Display] Website Planning for a Fantastic First Impression and Increased Engagement
    If you talk about them on your home and main pages, and use your graphic elements to display them (both literally and figuratively), then your prospect will get a very clear idea of who you are. At Hinge, we regularly interview leaders of successful professional services firms to learn about their marketing practices. Write Like You Speak.
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Display] 5 Amazing Ways to Impact Your Audience With Data Storytelling
    Whenever possible incorporate the subject's theme into the design and display itself. You can also adjust the year of the data displayed, or view the progression of age expectancy over time by pressing “Play” on the bottom left button. Layer in questions into your data displays to learn more about your audience. Calculators.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Display] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Tactics can be tied to Workfront for project management, filtered on pretty much any attribute, and displayed on a Gantt chart-style calendar. This coordination includes both gathering data from multiple sources and sending messages through other systems. What the heck does that last sentence mean? Listen closely: It’s new. It’s bright.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Display] Ultimate List of 22 Account-Based Marketing Tactics
    These messages aren’t blasted social posts or sidebar display advertisements. How do you do account-based marketing? Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering. Personalize sales enablement content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Display] Understanding the Relationship Between SEO and SlideShare
    As SEO evolves, the way we display our content must evolve as well. Despite my young(ish) age, I absolutely love older music. My karaoke song list consists of Tina Turner, Elton John, Queen, and a little bit of Janis Joplin. absolutely kill it when ‘ Bohemian Rhapsody ’ comes on. SlideShare 101  . So what does that mean in terms of  your SEO?
  • HINGE MARKETING  |  TUESDAY, MARCH 29, 2016
    [Display] Creating Stronger Brand Value Wins More Business
    This visibility can include displaying your logo prominently on the jobsite, at select conference/events, on your website , through social media and even in proposal materials. If you are among them, you are certainly not alone. Many professional services executives see their brand as little more than a logo , tagline and a few website pages.
  • HUBSPOT  |  TUESDAY, MARCH 29, 2016
    [Display] Koozies, Spatulas & Guacamole Bowls: 12 Pieces of Presidential Campaign Swag You've Got to See
    Welcome to the wonderful world of swag , where -- in a tremendous display of humanity's technological prowess -- we prove that we can stamp a logo or catchphrase on just about anything. Pens, t-shirts, water bottles, baseball caps, lanyards. so many lanyards. In politics, candidates don't just use swag to raise money. No, I cannot.
  • HINGE MARKETING  |  TUESDAY, MARCH 29, 2016
    [Display] How Developing Your Brand Value Can Win You New Business
    This visibility can include displaying your logo prominently on the jobsite, at select conference/events, on your website , through social media and even in proposal materials. If you are among them, you are certainly not alone. Many professional services executives see their brand as little more than a logo , tagline and a few website pages.
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Display] Got Dynamics? Why You Need Act-On, Too
    Act-On displays inside the Dynamics dashboard, so the sales rep doesn’t have to leave the system of choice. You probably know most of the reasons that it makes sense to take the time and trouble to align your marketing department with your sales department, but let’s take a look at some recent research. technology. That’s still up to you.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Display] 12 Bad Habits That Are Making You Less Productive
    Under "When new items arrive in my Inbox," clear the "Display a New Mail Desktop Alert (default Inbox only) check box. Biting your nails. Chewing with your mouth open. Speaking before you think. This is the kind of stuff we usually think about when we think of "bad habits.". So, ask yourself: Are you guilty of any of these bad habits?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Display] The Story Behind Our #SocialEmployee Course on Lynda.com #Education
    There’s a growing movement for executives to display leadership on social media for their employees to emulate, the Burgesses say. “In the very early stages of becoming social employees, people can be hesitant, but as they progress and move forward, there has to be leadership for there to be effective social employees,” Cheryl says. studio.
  • OPENTOPIC  |  WEDNESDAY, MARCH 23, 2016
    [Display] Marketing Day: The MarTech Conference, a social media index & Adobe’s Marketing Cloud
    From Marketing Land: IAB offers tactical advice for publishers tackling viewability Mar 22, 2016 by Ginny Marvin With tips for increasing viewable impressions of desktop display and video ads. News from the #MarTech Conference trade. Marketing Technology Cmo undefined
  • SALESFUSION  |  WEDNESDAY, MARCH 23, 2016
    [Display] Best Practices for Website Conversions
    How you display that content and interact with visitors on your site also plays a critical role in driving conversions. Remember: There’s a lot that contributes to whether or not someone will convert, including your content itself, how it’s displayed and what you ask of site visitors. But once again, that’s only part of the equation.
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2016
    [Display] The One Management Mistake That Causes 76% of Employees Not to Trust Their Boss
    As I mentioned above, how you display data matters a lot. Too often we hear of managers leaving employees in the dark, holding company performance data and information close to their chest. Maybe they think their employees don’t care or that the extra information will be distracting. In a 2015 survey of 2,000 U.S. and U.K. The lesson?
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2016
    [Display] How Publishers Can Use Digital to Push Print Sales
    But the industry very well understands that display ad revenue is on the decline, which means that ‘more of the same’ is far from sustainable as a long-term business strategy. Publishing revenues may be moving online , but that doesn't mean print is dead. Use Online Data to Come Up With Print Product Ideas. The good news? Final Thoughts.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 22, 2016
    [Display] Announcing the 10th Anniversary Markie Award Finalists
    These marketers create personalized experiences for consumers with relevant content, messages, and promotions across web, social, mobile, email, display, or other digital channels. It's that time of year that everyone is waiting for: the announcement of the Markie Award Finalists for 2016. But there is. That's right. Eaton. Penton.
  • VIDYARD  |  TUESDAY, MARCH 22, 2016
    [Display] Video ads: Facebook or YouTube?
    in display (as a recommended video on the right-hand side of the video the user is watching). In fact, if you’re already doing display ads on Facebook and YouTube, you’ll find most of the terms familiar, and the platforms to be almost the same. Video is quickly becoming a default tool for marketers around the world. Source: google.com.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2016
    [Display] The Anatomy of a Perfect Instagram Profile
    Your profile photo is one of the first things people see when they visit your Instagram profile, as it's displayed prominently in the top right-hand corner. And it all starts with your Instagram profile. Download the complete guide to using Instagram for business and marketing here. Handle). For most companies, this will be your company logo.
  • CHIEFMARTECH  |  MONDAY, MARCH 21, 2016
    [Display] Marketing Technology Landscape Supergraphic (2016)
    Display & Programmatic Advertising (180). I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Finally! ). 2016 Marketing Technology Landscape Supergraphic (1,200dpi JPEG). It is intended only for discussion purposes. Management.
  • HALEY MARKETING  |  MONDAY, MARCH 21, 2016
    [Display] Changes in Social Algorithms Should Motivate, Not Intimidate You
    While this drop in overall visibility can be a result of many different factors, one leading cause for concern is the recent update to the way content is displayed in newsfeed. The rest of the Tweets will be displayed right underneath, also in reverse chronological order, as always. You put together a social update. Facebook. Twitter.
  • HUBSPOT  |  SUNDAY, MARCH 20, 2016
    [Display] From 'Tiffany Blue' to 'Minion Yellow': How Pantone Changed the Way We Think About Color
    These color code numbers and the Pantone name were prominently displayed on the bike's chain guard. And to think that all this started with a young chemist who had to hand-mix shades for a retail display so women could choose the right shade of pantyhose. This post originally appeared on HubSpot's Agency Post. The History of Pantone.
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Display] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    If one person labels as “display ad,” one person as “pay per click” and one person as “retargeting,” when you’re all talking about the same channel, the tracking will be a mess. Although multi-touch attribution continues to gain steam in the marketing world, it remains a foreign topic to many. Strategy. The same goes for goals. Process.
  • ION INTERACTIVE  |  THURSDAY, MARCH 17, 2016
    [Display] Don’t Rely on Luck for Content Marketing Success
    With such things as dynamic content and show/hide, you can display a return visitor’s name and create the perfect experience depending on what device they’re using. 3. It’s St. Patrick’s Day! A day to be decked out in shamrocks, drink green beer and believe wholeheartedly in luck. The good ol’ luck of the Irish, that is. Have a quiz? Simple.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2016
    [Display] What Programmatic Advertising Means for Marketers
    Back in 2013, the International Data Corporation (IDC) predicted that spending on RTB (real-time bidding) display advertising—one form of programmatic buying—would accelerate at a 59% compound annual growth rate through the year 2016, making it the fastest growing segment of digital advertising. And hope. And more. see below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 17, 2016
    [Display] Highlights from SXSW 2016
    The robots on display got a lot of attention because they are cool and lovable but they are still years away from being mainstream I think. Caress of the Gaze is one of the strangest yet captivating technologies on display. If you have never been to SXSW before, it is truly impossible to describe how epic this event is. Very VR.
  • JUNTA 42  |  THURSDAY, MARCH 17, 2016
    [Display] Demystifying Content Strategy: Key Takeaways From Intelligent Content Conference 2016
    For example, she was traveling when the Google home page asked if she wanted the page displayed in Hebrew. With all the complex content problems marketers face, our way forward sometimes seems mysterious. Famous fictional detectives were the stars of the Intelligent Content Conference 2016 – Bringing Meaning to the Mystery – posters.
  • KEO MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Display] Google Doing Away with Flash Ads
    Flash ads already in the system will no longer run on the Google Display Network or through DoubleClick after January 2, 2017. Display AdvertisingBusinesses that use Flash-based ads for their Google campaigns will soon be forced to make a change. In the near future, though, that will no longer be optional.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Display] 3 Technology Trends Powering Account-Based Marketing
    While data insights improve decision-making for targeting and messaging on everything from display advertising to email, marketing automation enables these actions to happen seamlessly as customer data enters and flows through your system. Visibility of Digital Footprints . Big data analytics can help marketers achieve this goal.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 16, 2016
    [Display] Display Advertising Is Broken Says Agency CEO
    The post Display Advertising Is Broken Says Agency CEO appeared first on Marketing Insider Group. 22% of UK adults now use ad blockers online, according to the latest figures released by IAB/YouGov. ComScore study found that 10% of US consumers are already using ad blocking. Content Marketing
  • KAON  |  TUESDAY, MARCH 15, 2016
    [Display] Kaon 3D Provides More Flexibility for Cisco
    On top of that, only larger venues and events could handle the power and size requirements to display the fully functional demo unit. When Cisco was looking to launch the VersaStack, an integrated collaboration between IBM and Cisco at VMWorld in August 2015, they wanted to make a big impact. First, they had a problem they needed to solve.
  • ACTIVEDEMAND  |  MONDAY, MARCH 14, 2016
    [Display] The Tools of Predictive Personalization
    Wouldn’t it be something to display different content and call-to-actions for different types of visitors…essentially allowing prospects to feel like the page they’re on speaks their language? But truly effective personalization targets the visitor with relevant messaging along all channels of their journey – in real time. Why is this?
  • HUBSPOT  |  MONDAY, MARCH 14, 2016
    [Display] 13 Case Studies That Prove the Power of Word Choice
    In an effort to improve sales, the company added a sense of urgency by displaying the text “Order in the next [x] hours for delivery today." In exchange, they saw a 27% increase in sales. Your website copy is responsible for more than just presenting your visitors with basic information. Testing. Still not convinced? Source: Optimizely.
  • HUBSPOT  |  FRIDAY, MARCH 11, 2016
    [Display] Google Eliminates Sidebar Ads: Here's What it Means for Ecommerce
    In the past, searches for products pulled up two or three paid ads in the search results, and then along the right side of the screen, more paid ads were displayed. Anyone planning to do a bit of shopping just passed a window with everything they ever wanted on display, right? Those right-side ads? They’re gone now. PPC Ecommerce
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Display] The Beginner's Guide To B2B Marketing Attribution
    Between offline channels like industry conferences and prospect dinners, and the multitude of online channels (search, social, display, referral, email, etc.), The B2B customer journey is more complicated today than ever before. With more channels to engage with, and more devices to engage on, tracking the customer journey is no simple task.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Display] Meta Descriptions: The What, Why and How
    Because the meta descriptions aren’t displayed in the pages the user sees, it’s easy to let this content slide. But high-quality descriptions can be displayed in Google’s search results, and can go a long way to improving the quality and quantity of your search traffic.”. Meta descriptions. Blegh; sounds complicated, right? Wrong.
  • SNAPAPP  |  THURSDAY, MARCH 10, 2016
    [Display] 3 Ways to Transform Your Luck-Based Demand Gen Strategy
    Rather than producing unique content for different segments, you can invest in building one great experience that displays dynamic content per segment. 3. One of the concepts we usually associate with St. Patrick’s Day is luck. Was it lucky that your last campaign generated a ton of leads? ” You’re better than that.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 10, 2016
    [Display] Marketing’s True North: Align Your Marketing Around Your Mission
    Try out this method out with your team: Map out your process in dry-erase so you can edit on the fly and display it in a central location. Author: Chris Savage When we started Wistia in 2006, all of our marketing was centered around our video hosting product. Then one day our filmmaker friend Chris Lavigne came by the office.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Display] The Ultimate Dictionary of Marketing Terms You Should Know
    29) Dynamic Content. A way to display different messaging on your website based on the information you already know about the visitor. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser's keyword list, which they submit to the search engine ahead of time. 12) CAN-SPAM.
  • SNAPAPP  |  WEDNESDAY, MARCH 9, 2016
    [Display] 3 Ways to Transform Your Luck-Based Demand Gen Strategy
    Rather than producing unique content for different segments, you can invest in building one great experience that displays dynamic content per segment. . 3. One of the concepts we usually associate with St. Patrick’s Day is  luck. Was it lucky that your last campaign generated a ton of leads? You’re better than that. Put Your Audience First .
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 9, 2016
    [Display] SXSW: On The Bus or Off The Bus
    You take the guesswork out of targeting, nurturing, and display advertising. Back in the Age of Aquarius in the 1960s, the author Ken Kesey took his band of Merry Pranksters and set forth on an epic psychedelic journey riding a day-glo painted bus called Furthur. It was quite the adventure. ” Are You Data-Driven? Don’t Guess.
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2016
    [Display] 10 Little Ways to Make Your Data Far More Compelling
    Then, uncheck the box labeled "Hide Line Markers" to make the change. 5) Display cumulative data. It's that time again. You've spent countless hours creating and executing a campaign, and now you're finally ready to present the results to your boss. You've rehearsed your presentation meticulously, and feel great about the whole deck.
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