• ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Display] What Makes Act-On Different?
    And talk about easy: Act-On lets you build fully responsive emails and landing pages that display just as you want them to on all devices, with a simple, intuitive, drag-and-drop interface. Today, marketers must choose among a range of MA software options on the market. And here’s why: 1. Enabling Long-Game Strategies. Act-On is different.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Display] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    Google’s release of its Daydream headset is pushing what seemed like a stalled momentum, and some brands, like Jaguar, Volvo, and The New York Times , have made forays into VR programming where the user can, for instance, take a test drive using their phones as the base display for the VR headset. You’re not alone. As this Inc.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Display] 5 Retail Marketing Trends to Watch in 2017
    Additionally, some companies, such as BlueSmart luggage , are experimenting with live chat options via in-store tablet displays so that if their products are part of a department store, a consumer can still get specialized help from the company directly. Big time. Custom Experiences That Don’t (Have to) Break the Bank. Free Shipping.
  • KAPOST  |  FRIDAY, FEBRUARY 17, 2017
    [Display] How Commvault Conquered Content ROI [Video]
    Displays the power and success of all your hard work, proving to leadership and internal teams that your department matters. How does your content strategy map to revenue? Do you know the ROI of the content you create? For most marketers, the answer is no. The future of marketing is driven by metrics—and the most important metric is revenue.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 16, 2017
    [Display] New features not to miss: A/B testing, HTML previewing, and more
    Every email client displays HTML a little bit differently. With Inbox Preview for HTML Editor, there’s no need to send multiple test emails or go to an outside application to see how your messages will display. The latest release from VerticalResponse is live, and you’ll love what we’ve cooked up. Folders.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Display] 75 Interactive Infographic Examples to Inspire 2017
    fascinating display of the internet's most liked and linked articles. Gears, cars, and other moving parts are used to beautifully display various interesting facts and statistics about the area. Infographics saw the  the biggest increase in use  of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, Hate Map.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Display] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Display them prominently on your website, and use them as powerful social proof to boost confidence. Offer decision-stage content in the form of display ads to keep your brand and benefits in front of your prospects, even after a demo. At which of the marketing funnel stages are prospects prepared for various types of outreach?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 14, 2017
    [Display] Set up your email campaign: VerticalResponse’s new editor makes it easy
    You’ll then see a page that displays how many email addresses were imported or not imported. Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. To introduce all of the updates and help you start sending emails today, we’ve created a series of how-to guides.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Display] 4 Value Selling Tools to Move Leads Down the Funnel
    At the middle of the funnel, your prospects have the right demographics and behavior, have engaged with you, and have displayed buying intent. What does this mean for marketing? It’s up to you to create and guide the conversation throughout the customer lifecycle. Assessment tool: identify gaps in performance. Bringing It All Together.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Display] The 29 Best Social Media Monitoring Tools
    For sites that don’t display social media share button numbers, just paste the web address into SharedCount. Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% However—96% of the people who discuss brands online do not follow those brands’ owned profiles. 11) quintly.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2017
    [Display] 13 Web Design Trends to Watch in 2017
    Design director Will Geddes displays samples of his work in this unexpected collage of overlapping images. 4) Bright Gradients. Taking classic minimalism to the extreme, some designers are defying conventions of what a website needs to look like, displaying just the absolute bare necessities. 10) Mixing Horizontal and Vertical Text.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Display] People Trust Facebook Less Than Congress
    More Americans displayed confidence in their political infrastructure than in the national media tasked with objectively reporting on government affairs. Facebook is a social network. Despite its booming ad business, it is still, at its core, a place for “friends” to speak with other “friends.”
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Display] Return on Marketing Investment: A Professional Services Primer
    These ads come in two distinct flavors: 1) pay-per-click ads, like the ones you see on a Google search results page; and 2) display ads, like the banner ads you see at the tops and sidebars of many commercial websites. Professional services marketing used to be a giant black hole — a lot of money got sucked in and no light ever escaped.
  • DISCOVERORG  |  THURSDAY, FEBRUARY 9, 2017
    [Display] Introducing AccountView by DiscoverOrg
    Portfolio is a list of accounts that is displayed on the AccountView dashboard. Once a Portfolio has been created and selected, the dashboard populates chart widgets displaying the distribution of accounts by firmographic and technographic attributes including: Revenue. Now there is! Introducing AccountView. Use Cases for AccountView.
  • MARKETING CRAFTMANSHIP  |  WEDNESDAY, FEBRUARY 8, 2017
    [Display] First Aid for Media Burn
    Display ads with a message, a common device in proxy battles, can also be used to rebut negative editorial coverage. Boycotting relationships with the media provides a small measure of short-term gratification, yields no beneficial change, and displays an unhealthy level of arrogance. Don’t be afraid to make some noise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2017
    [Display] How to Make Super Bowl Marketing Magic Last All Year Long
    Don’t laugh, that’s happened… to Heinz !) If your display includes any slang, check with someone “in the know” or at least check Urban Dictionary to make sure your seemingly innocuous tagline doesn’t mean something inappropriate, a’la “ Netflix and Chill.”. By Kerry Gorgone, {grow} Contributing Columnist. Giving employees the day off.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Display] Why You Need Inbound Marketing Experts vs. Doing it Yourself
    In addition, social media outlets change how they display information, software packages change their functionality and online content portals appear and disappear. Inbound marketing is one of the most effective means of lead generation in the online world. According to Hubspot.com, 92.3 Experience. Inbound is an involved process. Resources.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Display] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    AdRoll ’s marketing team uses predictive scores to filter top accounts that are in talks with their sales reps, and then display re-targeting ads to key contacts at those accounts. This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Display] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    AdRoll ’s marketing team uses predictive scores to filter top accounts that are in talks with their sales reps, and then display re-targeting ads to key contacts at those accounts. This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 7, 2017
    [Display] To Save Your Creative Passion, Leave Brainstorming to the Rest of Us
    Idea templates in the Skyword Platform display fields from the content template that are associated with the selected content type. A digital signature is stamped to a contract, and your career timer starts running. It’s time for you to start brainstorming content ideas that stand out on the web, social media, and email. Quiet.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Display] The 28 Best Web Design Tools
    This platform displays different content on your site depending upon who is viewing it, which makes it perfect for targeting unique audiences and providing valuable material.” The core of any organization’s online presence is its website. Google Review Count:  354. Pricing:  free. Showcase reviews: Likeable Media. 2) IcoMoon.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 6, 2017
    [Display] Beyond Responsive Web Design to Adaptive Web Design
    responsive website displays the same content in different layouts based on the device being used, while an adaptive website does the same thing but shows different content based on the device used and/or individual accessing the site. The Benefits of Adaptive Web Design. Why Use Adaptive? Automate Your Marketing with ActiveDEMAND!
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 3, 2017
    [Display] No Super Bowl Ads? No Problem: How Every Brand Can Win the Big Game
    Content with a Super Bowl angle should be published during this time period, and relevant social media, display advertising, and other distribution efforts should be used as well. The Super Bowl is the world’s biggest televised event, and the biggest advertising day of the year. First, you think it’s a joke. So what does he want?
  • CONTENTLY  |  THURSDAY, FEBRUARY 2, 2017
    [Display] Ask a Content Guy: How Do I Stand Out From My Competitors?
    For example we want to display relevant related articles to users who are reading a certain topic, how do we go about doing this? Sometimes, this graphic haunts me. This insane supergraphic ( via Scott Brinker ) classifies nearly 4,000 marketing technology solutions available today. When Contently launched in 2011, there were only 150.
  • FATHOM  |  THURSDAY, FEBRUARY 2, 2017
    [Display] The Most Common Healthcare Paid Search Mistakes
    One way this issue manifests itself in paid search is spreading budget across multiple channels, such as search, display, and video. The healthcare industry tends to trail behind other industries when it comes to digital marketing. In some areas–such as content or social media–this is unhealthy, but it won’t kill your healthcare marketing.
  • BIZIBLE  |  THURSDAY, FEBRUARY 2, 2017
    [Display] The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
    campaign built around an educational piece of content could consist of emails, display ads, social ads, and more and should point to a dedicated landing page where the content can be downloaded. Again, the campaign built around these pieces of content should include promotion and organic sharing on email, social, display, etc.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 2, 2017
    [Display] Design and send emails in minutes: VerticalResponse’s new editor makes it easy
    You can also send a test email to ensure that your it displays correctly across email clients and web browsers. Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. Step-by-step process. Step one: Fill out your campaign information on the Campaign & Sender Details page.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Display] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    LinkedIn will automatically display less successful campaigns with lower frequency, so it makes sense to minimize any resources spent on them. LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform. Ad Headline.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Display] The 24 Best Email Marketing Tools
    Display any email messsage as a web page, in desktop and mobile views. While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. The typical business user receives well over 100 emails each day. Pricing:  free. Wrike.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Display] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    This functionality leverages Infer’s sophisticated data science to analyze a specific business-to-business (B2B) prospect and instantly display its direct competitors that are already existing customers. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. the next three weeks). About Infer.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Display] Fake News Might Kill the Future of Native Advertising
    Research firm IHS predicts that by 2020, 63 percent of mobile display advertising will be native. Have you ever read an article praising a product and wondered, “Is this sponsored?” ” The thought crosses my mind frequently in this era of native advertising. figured the content was sponsored; it turns out it wasn’t.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Display] How to Write a Case Study: The Ultimate Guide & Template
    You'll want to follow it with 2-3 bullet points that display metrics showcasing success. Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. You need permission, quotes, and a plan.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Display] 8 Essential Resources for Competitive Analysis in B2B Online Marketing
    SEMRush is a software platform that provides insight into organic and paid search keywords, link building, and display advertising. Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Display] The 29 Best Web Analytics Tools
    Profile individual users, track real-time activity, analyze segments and funnels, and automatically display personalized content based on  notifications. Displays traffic from organic search, top pages viewed in the past week, top referral sites, and social media traffic. ” Analytics tools can ultimately help measure ROI.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Display] How to Create Useful Reports Without Spending Your Entire Week in Excel [Free Guide]
    The best tools to help you gather and display your report each month. In today's technology-driven world, executives and marketers can no longer afford to be satisfied with gut feelings and guessing. At the same time, anyone who’s ever created a marketing report from scratch knows that it can be. well, tough. How to find the data you need.
  • CLOUD POTENTIAL  |  WEDNESDAY, JANUARY 25, 2017
    [Display] The Shocking Truth About Online Marketing
    But if that copy doesn’t address what people are already saying and thinking, what is already working for your competition, and what Google is already displaying, it simply won’t “register” with customers. It’s just not possible. I can no longer stay silent on this whole subject. But we are not. Competitors are in charge of our message.
  • ACT-ON  |  WEDNESDAY, JANUARY 25, 2017
    [Display] 5 Ways to Maximize Your Mobile Marketing Strategy
    Mobile is unpredictable and if you display too many images, some devices and platforms may automatically turn off the images, so the user sees a big, awkward chunk of white space. It then shows relevant product information, even displaying offers as customers pass products. Release special offers with greater impact. Get data driven.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Display] 30 SEO Best Practices for B2B Organizations in 2017
    Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information. For example, if Google is displaying your product name first in title tags, it likely means that the search engine thinks this is most important to users.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 24, 2017
    [Display] Why CMOs Need To Be Bullish On Mobile DMPs
    The digital advertising industry is highly dependent on DMPs to synthesize an individual’s digital footprint (online search history, social postings, device information, etc.) to display relevant ads to the consumer. Let's just call it the "Trump Effect" as to why I used that word instead of say confident or self-assured.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Display] 63 Web Design Terms Every Marketer Should Know
    visual effect that displays a graphic as if it had a shadow behind it. The computer language used to display content like text, images, and links on the web. When you're new to marketing, especially on a small team, you might have to do a lot of things at a moment's notice. But soon enough, you're being pulled onto design projects.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Display] 4 of the Best Growth Hacking Experiments to Try in 2017
    Peters and his team began by implementing a module that displayed all of the certification badges one could acquire, in grayscale, within Academy emails. Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? On the surface, it might look a little intimidating. Figure out which channels are working for you.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Display] The 32 Best Twitter Marketing Tools
    You can customize the display to show or hide specific columns.” Automatically collects and displays current, popular  links posted “by a bunch of the most interesting people on Twitter.” ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Display] How to Leverage Intent Data to Drive More Revenue
    You can use solutions like Demandbase and Marketo Web Personalization  to leverage this information to personalize the content displayed. One method that continues to pique interest is intent data. In this blog, I’ll walk you through what intent data is, how to use it to drive revenue, and how to evaluate a vendor: What is Intent Data?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 23, 2017
    [Display] The greatest content marketing case study in history
    There, in a magnificent electronic display as tall as a building were their photos! Tears were streaming down the faces of the customers as they saw their hard work on display for all the world to see. even asked GE for help but they could not locate the story either. Here we go. The greatest content marketing case study. Hello. Right?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Display] 20 of the Best Free Fonts for Designers
    Atami's numerous weights and display options make it the Swiss Army Knife of modern sans-serifs -- it can really do it all. Finding stylish fonts for your design projects can be a major time sink -- especially when you have to wade through seemingly endless pages of typefaces that don't suit the vision you have in your head. 11) Atami.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Display] The Importance of Influencer Marketing
    Of course, there is always the possibility that they will share negative feedback, but that can give you the opportunity to display your amazing customer service and put things right! These days, it’s not enough to have a hot digital marketing campaign. 81% of people are influenced by their friends’ social media posts.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Display] 4 Data-Driven Ways to Create More Targeted Ad Campaigns
    According to eMarketer , more than two thirds of all digital display advertising in 2016 will be purchased programmatically. You can use the same logic to create different versions of your site that are displayed for each unique visitor. Digital marketing is undergoing a revolution. The old methods of buying media have been upended.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Display] Google’s Biggest Search Algorithm Updates Of 2016
    This year, the search giant (if we can still call them that) has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better. Our annual visual rendition of the most significant changes to Google’s search algo is out!
  • KEO MARKETING  |  MONDAY, JANUARY 16, 2017
    [Display] New Guide Delivers 2017 Digital Marketing Trends
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. About KEO Marketing. KEO News
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Display] A brief introduction to network science math in marketing
    RL is able to continuously adapt itself based on new information, making it ideal for optimization problems embedded within dynamic networks such as budget allocation and display targeting. The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Moving Forward. Thanks, Tyler! Marketing Data
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Display] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    Targeting accounts by IP is the more sophisticated, ABM version of display targeting. This way, you can use your display platform to target your ads to people who are decidedly in the market for your product or service, who have a high propensity to buy, or who “look like” your current best accounts. Using cookies. Buying power.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Display] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    Marketo not only helps us track each buyer’s unique journey, but it also helps us track their activity across channels—on our websites and landing pages, social and display ads, and email opens and click-throughs—which was almost impossible to tie together with our previous platform. Reach Everyone at the Right Time at Scale .
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Display] Anatomy of an Infographic
    Instead of displaying all of the data and text, you can make the graphic simpler and use hover-text to provide more context (and links), for example. “Infographic” was a hot marketing buzzword a few years ago. But, far from being a temporary trend, these handy communication aids have been around for ages. What is an infographic? Storyline.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Display] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media. There are many reasons to consider hiring a digital marketing agency. Your brand doesn’t need to be the guinea pig.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Display] The 15 Best Special-Purpose SEO Tools
    browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. WordPress plugin that automatically optimizes the display of and odds that your videos will appear in Google video search results. Google Review Count:  600. Pricing:  free. Google Review Count:  290. Pricing:  free.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Display] ‘The Bot Politic,’ and 4 Other Stories You Should Read
    It sounds like familiar territory for the CEO of a growing company—to address any concerns or discuss a product roadmap—but the level of candor apparently on display makes it unprecedented. Selected by Brian Maehl, talent development manager. Every week, Mark Zuckerberg hosts a Q&A for the 16,000 Facebook employees around the globe.
  • KAPOST  |  THURSDAY, JANUARY 5, 2017
    [Display] How to Grow Your Social Media Following for B2B
    Display brand personality. The rest is up to your followers; the more retweets and likes a post gets, the more engagement it will have. #4: Display Brand Personality. When you create a new social media account, what’s one of the first questions prompted? “Do you want to sync your contact list to find followers?”. Takeaway.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Display] 6 B2B Online Marketing Predictions for 2017
    This means that the way websites are indexed by Google and displayed in search results for specific user queries will be based on not only mobile friendliness, but also the way that mobile users are interacting with websites in search results for their queries. 360-Degree Photo and Video. Most HD versions cost around $300-$500. Chat Bots.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Display] 6 B2B Online Marketing Predictions for 2017
    This means that the way websites are indexed by Google and displayed in search results for specific user queries will be based on not only mobile friendliness, but also the way that mobile users are interacting with websites in search results for their queries. 360-Degree Photo and Video. Most HD versions cost around $300-$500. Chat Bots.
  • DIRECT RESPONSE COACH  |  THURSDAY, JANUARY 5, 2017
    [Display] Direct Response Advertising on the Google Display Network
    The post Direct Response Advertising on the Google Display Network appeared first on McCarthy and King Marketing. As many of you know, I have a long history in direct mail. began as a direct mail copywriter in 1980 and have been at it ever since. Direct mail is but [.].
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Display] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Displaying a switch from a rival will reduce those fears. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. Choosing Your Participants.
  • EARNEST ABOUT B2B  |  THURSDAY, JANUARY 5, 2017
    [Display] One of these things will happen to all B2B Marketers in 2017
    I'm not a betting man but I'm willing to bet anyone in our industry that one of these things will happen to you in the year ahead. Happy New Year - here's to a great 2017
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Display] 3 Ways Brands Can Make Native Advertising More Effective in 2017
    When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. If a native ad comes out well, brands should want their names and logos clearly displayed atop it. 2. The Daily Beast now gets 90 percent of its ad revenue from native ads. Insist upon clear labeling.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Display] The Email Marketing Superhero: ALT Tag
    What is an ALT Tag in Email Marketing? A n ALT tag is coded text that is visible to the user when an image cannot be displayed. When images don’t download automatically by an email client or the recipient chooses not to open your email, the alternative text will be displayed instead. Think of ALT tags as your backup plan. Me neither.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Display] 17 of the Best Tools to Find and Interview Remote Candidates
    VidCruiter can display your logo in the corner of the screen during a video interview, giving the process a professional, official veneer. You don’t know it yet, but you need Kelsey. She’s an ideal fit, the right mix of smarts and experience, temperament and personality. She’s the missing link your department has been looking for, needing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 3, 2017
    [Display] Boxever Puts Airline Data in Context for Better Passenger Experience
    The timeline can be displayed to customer service agents or used as inputs for automated decisions. Flows can connect to email, text messaging, mobile apps, display ads and other systems. Similar stories are common in the Customer Data Platform universe but it’s the details that make each one interesting. office in 2014.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2017
    [Display] 13 Gmail Plugins That Make Client Communication Easier
    This iPhone app upgrades the user interface of your email client by displaying emails as chat dialogues. How much time do you spend on email each week? According to a recent survey from Adobe , the average American professional spends about six hours a day checking email -- that's 30 hours during the work week. Price: Free. 3) Mailburn.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2017
    [Display] Fonts & Feelings: Does Typography Connote Emotions?
    Sans serif font letters don’t have a serif attached to them, so they display more clearly on websites. Modern or Display. Think about your favorite book for a moment. How did it make you feel when you read it? Is that part of what made it such a compelling story? Fonts vs. Typefaces: What’s the Difference? Sans Serif. Script.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 29, 2016
    [Display] What am I supposed to do with all this data?
    Display media reports. Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise? Tough to do! But how many can actually do this at scale? Analyst reports.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Display] The Science Behind the Most Popular Infographics of 2016
    Single charts: Displays one chart or graph. What makes people want to share an infographic? Is it a certain color scheme that catches the eye? Do certain formats work better than others? Or, in the end, is it all about the content? Those were things like word count, size, colors used, format, and topic. Takeaways for Marketers.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 28, 2016
    [Display] Attracting New Customers with Targeted Multi-Channel Marketing
    Download the recent client success story to learn how we developed and deployed a custom multi-channel marketing campaign via email, direct mail and display advertising to reach a 900% return on our client’s marketing investment. Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Display] How the Internet of Things Is Changing Marketing Attribution
    Are the displays getting customers to look more closely at products? Based on the number of consumers that try on the displayed item, what percentage purchase it, and does a low number suggest that the item is poorly tailored? Marketing data paints a picture. The more data you have, the better the picture. It comes from everything.
  • HG DATA  |  WEDNESDAY, DECEMBER 28, 2016
    [Display] HG Data 2016 and Beyond
    Based on the success customers are seeing using our data for display and digital marketing, we’ve doubled down on our commitment. As we ring out the year and close the books on 2016 at HG Data, it’s the perfect time to reflect on the past 12 months and look ahead to 2017. Throw in a dash of kismet and you have HG Data in 2016.
  • BIZIBLE  |  TUESDAY, DECEMBER 27, 2016
    [Display] Our Top 10 Blog Posts of 2016 -- And Why They Were Successful
    The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. It’s that time of the year, again, where we reflect on our past work and look for ways to improve in the coming year. So when we do analyses like this, how do we determine success? Read More. 9. 8/5/16).
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Display] 5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]
    Typically, those that come through from display tend to be colder, while visitors that come in from search tend to be warmer. Traffic that comes in from the display network will likely respond to colder CTAs, since those visitors are in the awareness stage. Is it an easy or tough climb? What’s the secret? Not ideal. Scroll Depth.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Display] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    The results were then displayed on a giant digital map of the world, giving us all a real-time view of where everyone in the audience was from. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on December 19, 2016; Length: 1:06:04). Image source.
  • CONTENTLY  |  THURSDAY, DECEMBER 22, 2016
    [Display] 9 Standout Stories Our Clients Created in 2016
    The findings, which come straight from athenahealth’s research network, were also displayed with helpful visual content, such as this infographic , which breaks down opioid regulations by state. Two entrepreneurs meet at a cafe to discuss music and books in six languages. Here’s some of their best work. Tarzan in theaters.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Display] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    In the example above, you can see that more visitors came from the display network than the paid search network, prior to converting. Although there were fewer direct conversions that came from display, there were more assisted conversions that came from this channel. With the question, “Where should you go next?”
  • ACTIVEDEMAND  |  WEDNESDAY, DECEMBER 21, 2016
    [Display] The Importance of Google and Mobile-First Indexing
    This will help evaluate structured data and display snippets from those pages in Google results. Where this causes problems is when the mobile page contains reduced content compared to the desktop variant – a scenario caused by Google’s algorithms failing to evaluate the actual page that is viewed by a mobile searcher.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2016
    [Display] How to Submit Your Website to Google (And Why It Matters)
    Just begin your search with "Site: Sitename.com. " For example, here's what is displayed in Google for HubSpot.com: If no content is indexed yet for a site , Google will let you know that your search did not match any results. So, you've developed an amazing site. Now, you're finally feeling ready to share it with the world. Well, maybe.
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Display] The 20 Best SEO Rank Tracker Tools
    Special features: displays Google Page Rank for individual pages only. Management guru Peter Drucker famously said  “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. Web analytics tools like Google Analytics or Clicky are great for the former.
  • LEAD LIAISON  |  MONDAY, DECEMBER 19, 2016
    [Display] Lead Liaison Clients Give A Standing Ovation
    Lead Liaison compiled a few of their clients’ most recent testimonials and displayed those on their newest “Why Lead Liaison?” ALLEN, TX –  The marketplace is ready for a fresh approach to marketing automation. Organizations are desperate for new solutions in sales and marketing. ” page. About Lead Liaison.
  • VIDYARD  |  MONDAY, DECEMBER 19, 2016
    [Display] 10 Types of Videos You Need to Push Your Audience Through the Funnel
    Use plenty of video through video-immersive booths that may include video as part of the displays, video-immersive presentations like keynotes and sessions, and video-immersive environments that offer video at every stage and aspect of the event experience. But is that enough? That’s a nail-biting question. Visit the Hub. Visit the Hub.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Display] Snapchat Spectacles: A Simple Guide for Marketers
    This opens Snapchat to a variety of new video content: Previously, users had to record Snaps in vertical format , and the display wouldn’t auto-adjust if videos were recorded horizontally. A great storyteller once said, “brevity is the soul of wit.” And Snapchat users now watch nearly 800 hours of video content per second. Source: Spectacles.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Display] Starbucks’ $10 Coffee, and 5 Other Stories You Should Read
    Every time Kanye West displays support for Donald Trump, I’m pretty sure an angel loses his wings. Here’s what you missed while you were wondering why you still have a Yahoo account … New York Magazine: Sandy Hook Parent Lenny Pozner Is Fighting an ‘Emboldened’ Conspiracy Culture. Side note: I really like Kanye.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Display] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    Your marketing efforts in this area will need to be easily adaptable and able to morph to display your content in whatever form is required. The Jetsons. Back to the Future. Metropolis. Space Odyssey. Total Recall. Minority Report. Technologists, however, did indeed bring the future to us … by developing networked devices. Luna: Smartbed.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 15, 2016
    [Display] Advanced Reporting Is Awesome: Part 3 — Heat Mapping
    VerticalResponse has always displayed the number of clicks your emails received. Here at VerticalResponse HQ, we’re pretty excited about all the insights Advanced Reporting offers users. Today’s feature is Advanced Reporting’s heat mapping. Heating Up. Take a look at our test email below. On Fire. How does this help you?
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Display] 63 Digital Advertising Terms Every Marketer Should Know
    It’s the practice of serving display advertising  only  to specified titles at the target accounts you designate. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. The most common sizes for display ads are: Banner: 728 x 90. Carmax banner ad.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2016
    [Display] 6 Little Ways to Delight Your Customers This Holiday Season
    Nordstrom does a great job of displaying all of its holiday shopping, shipping, and return perks right on the homepage, giving potential and existing customers peace of mind during one of the more stressful times of the year: 6) Create a holiday-inspired video. It is much more cost effective to keep a customer than it is to find a new one.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 14, 2016
    [Display] BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
    Next year it will add display ad audiences and Facebook Custom Audiences. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The Venn in BlueVenn The unified database process, a.k.a. Even today, most campaign flow charts don’t do merges.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Display] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    B2B event budgets will expand beyond the display costs into funding live engagement opportunities to introduce a spectrum of opportunities before, during and after the event. As 2016 draws to a close, it's time to look forward and see  what B2B marketing trends will shape the road into 2017. Marketing automation. Personalization. Strategy.
  • ACT-ON  |  WEDNESDAY, DECEMBER 14, 2016
    [Display] How the Internet of Things Is Changing Marketing Forever
    For example, a company could discover 40 percent of customers take a specific route through the store, and as a result, they could design product displays more effectively. Have you ever woken up, walked into the kitchen and made the startling discovery all the coffee is gone? Crisis avoided. What is IoT? The answer is simple. Moving Forward.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Display] Search Engine Advertising in China Starts With Knowing the Market
    It includes search networks, display networks, and mobile DSP networks. Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. Scheduling.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Display] Search Engine Advertising in China Starts With Knowing the Market
    It includes search networks, display networks, and mobile DSP networks. Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. Scheduling.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2016
    [Display] 6 Account-Based Marketing Insights from #FlipMyFunnel
    Instead of casting a wide net and hoping that some leads will convert, you start by identifying your ideal customers, or accounts (hence the name account-based marketing ), and then expand your outreach by engaging your prospects on the channels they are actively using such as social, mobile, email, display, and video. Prioritization.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Display] Can Your Brand Monetize Web Content Without Serving Ads?
    That said, if a company decides to increase marketing ROI through content monetization, it has a lot of options beyond serving annoying display ads alongside web content. A great content marketing strategy requires time, energy, and sometimes significant resources. What do you do? The idea of monetizing content certainly is tempting.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Display] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    By adding a dynamic countdown timer prominently at the top of the email that displays the live time remaining (which changes each time the email is opened), you can ratchet up the sense of urgency. After all, with 215.3 billion emails sent and received this year alone, it’s incredibly tough to cut through the clutter and stand out. Videos.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 8, 2016
    [Display] What B2B Marketers Need to Know About AMP
    Think of AMP as a stripped-down, nitty-gritty version of HTML that allows for mobile devices to display the pages faster. Let’s face it; We’ve all been there, riding the subway trying fruitlessly to load a mobile page that takes FOREVERRRR. It’s an extremely frustrating experience, and, oftentimes, I give up all together – most users do.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 8, 2016
    [Display] What B2B Marketers Need to Know About AMP
    Think of AMP as a stripped-down, nitty-gritty version of HTML that allows for mobile devices to display the pages faster. Let’s face it; We’ve all been there, riding the subway trying fruitlessly to load a mobile page that takes FOREVERRRR. It’s an extremely frustrating experience, and, oftentimes, I give up all together – most users do.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Display] 10 Trends That Defined Digital Marketing in 2016
    On average, conversion rates for advertisers on Google AdWords are around 2.7% for search ads and 0.89% on display ads. conversion rate with its targeted LinkedIn display ads. If a product is viewed on your site but not purchased, retargeting can display that specific product as an ad. Increased Social Search Functionality.
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