• LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Display] The Importance of Influencer Marketing
    Of course, there is always the possibility that they will share negative feedback, but that can give you the opportunity to display your amazing customer service and put things right! These days, it’s not enough to have a hot digital marketing campaign. 81% of people are influenced by their friends’ social media posts.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Display] 4 Data-Driven Ways to Create More Targeted Ad Campaigns
    According to eMarketer , more than two thirds of all digital display advertising in 2016 will be purchased programmatically. You can use the same logic to create different versions of your site that are displayed for each unique visitor. Digital marketing is undergoing a revolution. The old methods of buying media have been upended.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Display] Google’s Biggest Search Algorithm Updates Of 2016
    This year, the search giant (if we can still call them that) has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better. Our annual visual rendition of the most significant changes to Google’s search algo is out!
  • KEO MARKETING  |  MONDAY, JANUARY 16, 2017
    [Display] New Guide Delivers 2017 Digital Marketing Trends
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. About KEO Marketing. KEO News
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Display] A brief introduction to network science math in marketing
    RL is able to continuously adapt itself based on new information, making it ideal for optimization problems embedded within dynamic networks such as budget allocation and display targeting. The following article is a guest post by Tyler Foxworthy , who is the chief mathematician at DemandJump. Moving Forward. Thanks, Tyler! Marketing Data
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Display] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    Targeting accounts by IP is the more sophisticated, ABM version of display targeting. This way, you can use your display platform to target your ads to people who are decidedly in the market for your product or service, who have a high propensity to buy, or who “look like” your current best accounts. Using cookies. Buying power.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Display] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    Marketo not only helps us track each buyer’s unique journey, but it also helps us track their activity across channels—on our websites and landing pages, social and display ads, and email opens and click-throughs—which was almost impossible to tie together with our previous platform. Reach Everyone at the Right Time at Scale .
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Display] Anatomy of an Infographic
    Instead of displaying all of the data and text, you can make the graphic simpler and use hover-text to provide more context (and links), for example. “Infographic” was a hot marketing buzzword a few years ago. But, far from being a temporary trend, these handy communication aids have been around for ages. What is an infographic? Storyline.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Display] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media. There are many reasons to consider hiring a digital marketing agency. Your brand doesn’t need to be the guinea pig.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Display] The 15 Best Special-Purpose SEO Tools
    browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. WordPress plugin that automatically optimizes the display of and odds that your videos will appear in Google video search results. Google Review Count:  600. Pricing:  free. Google Review Count:  290. Pricing:  free.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Display] ‘The Bot Politic,’ and 4 Other Stories You Should Read
    It sounds like familiar territory for the CEO of a growing company—to address any concerns or discuss a product roadmap—but the level of candor apparently on display makes it unprecedented. Selected by Brian Maehl, talent development manager. Every week, Mark Zuckerberg hosts a Q&A for the 16,000 Facebook employees around the globe.
  • KAPOST  |  THURSDAY, JANUARY 5, 2017
    [Display] How to Grow Your Social Media Following for B2B
    Display brand personality. The rest is up to your followers; the more retweets and likes a post gets, the more engagement it will have. #4: Display Brand Personality. When you create a new social media account, what’s one of the first questions prompted? “Do you want to sync your contact list to find followers?”. Takeaway.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Display] 6 B2B Online Marketing Predictions for 2017
    This means that the way websites are indexed by Google and displayed in search results for specific user queries will be based on not only mobile friendliness, but also the way that mobile users are interacting with websites in search results for their queries. 360-Degree Photo and Video. Most HD versions cost around $300-$500. Chat Bots.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Display] 6 B2B Online Marketing Predictions for 2017
    This means that the way websites are indexed by Google and displayed in search results for specific user queries will be based on not only mobile friendliness, but also the way that mobile users are interacting with websites in search results for their queries. 360-Degree Photo and Video. Most HD versions cost around $300-$500. Chat Bots.
  • DIRECT RESPONSE COACH  |  THURSDAY, JANUARY 5, 2017
    [Display] Direct Response Advertising on the Google Display Network
    The post Direct Response Advertising on the Google Display Network appeared first on McCarthy and King Marketing. As many of you know, I have a long history in direct mail. began as a direct mail copywriter in 1980 and have been at it ever since. Direct mail is but [.].
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Display] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Displaying a switch from a rival will reduce those fears. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story. Choosing Your Participants.
  • EARNEST ABOUT B2B  |  THURSDAY, JANUARY 5, 2017
    [Display] One of these things will happen to all B2B Marketers in 2017
    I'm not a betting man but I'm willing to bet anyone in our industry that one of these things will happen to you in the year ahead. Happy New Year - here's to a great 2017
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Display] 3 Ways Brands Can Make Native Advertising More Effective in 2017
    When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. If a native ad comes out well, brands should want their names and logos clearly displayed atop it. 2. The Daily Beast now gets 90 percent of its ad revenue from native ads. Insist upon clear labeling.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Display] The Email Marketing Superhero: ALT Tag
    What is an ALT Tag in Email Marketing? A n ALT tag is coded text that is visible to the user when an image cannot be displayed. When images don’t download automatically by an email client or the recipient chooses not to open your email, the alternative text will be displayed instead. Think of ALT tags as your backup plan. Me neither.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Display] 17 of the Best Tools to Find and Interview Remote Candidates
    VidCruiter can display your logo in the corner of the screen during a video interview, giving the process a professional, official veneer. You don’t know it yet, but you need Kelsey. She’s an ideal fit, the right mix of smarts and experience, temperament and personality. She’s the missing link your department has been looking for, needing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 3, 2017
    [Display] Boxever Puts Airline Data in Context for Better Passenger Experience
    The timeline can be displayed to customer service agents or used as inputs for automated decisions. Flows can connect to email, text messaging, mobile apps, display ads and other systems. Similar stories are common in the Customer Data Platform universe but it’s the details that make each one interesting. office in 2014.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2017
    [Display] 13 Gmail Plugins That Make Client Communication Easier
    This iPhone app upgrades the user interface of your email client by displaying emails as chat dialogues. How much time do you spend on email each week? According to a recent survey from Adobe , the average American professional spends about six hours a day checking email -- that's 30 hours during the work week. Price: Free. 3) Mailburn.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2017
    [Display] Fonts & Feelings: Does Typography Connote Emotions?
    Sans serif font letters don’t have a serif attached to them, so they display more clearly on websites. Modern or Display. Think about your favorite book for a moment. How did it make you feel when you read it? Is that part of what made it such a compelling story? Fonts vs. Typefaces: What’s the Difference? Sans Serif. Script.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 29, 2016
    [Display] What am I supposed to do with all this data?
    Display media reports. Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise? Tough to do! But how many can actually do this at scale? Analyst reports.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Display] The Science Behind the Most Popular Infographics of 2016
    Single charts: Displays one chart or graph. What makes people want to share an infographic? Is it a certain color scheme that catches the eye? Do certain formats work better than others? Or, in the end, is it all about the content? Those were things like word count, size, colors used, format, and topic. Takeaways for Marketers.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 28, 2016
    [Display] Attracting New Customers with Targeted Multi-Channel Marketing
    Download the recent client success story to learn how we developed and deployed a custom multi-channel marketing campaign via email, direct mail and display advertising to reach a 900% return on our client’s marketing investment. Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 28, 2016
    [Display] How the Internet of Things Is Changing Marketing Attribution
    Are the displays getting customers to look more closely at products? Based on the number of consumers that try on the displayed item, what percentage purchase it, and does a low number suggest that the item is poorly tailored? Marketing data paints a picture. The more data you have, the better the picture. It comes from everything.
  • HG DATA  |  WEDNESDAY, DECEMBER 28, 2016
    [Display] HG Data 2016 and Beyond
    Based on the success customers are seeing using our data for display and digital marketing, we’ve doubled down on our commitment. As we ring out the year and close the books on 2016 at HG Data, it’s the perfect time to reflect on the past 12 months and look ahead to 2017. Throw in a dash of kismet and you have HG Data in 2016.
  • BIZIBLE  |  TUESDAY, DECEMBER 27, 2016
    [Display] Our Top 10 Blog Posts of 2016 -- And Why They Were Successful
    The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. It’s that time of the year, again, where we reflect on our past work and look for ways to improve in the coming year. So when we do analyses like this, how do we determine success? Read More. 9. 8/5/16).
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Display] 5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]
    Typically, those that come through from display tend to be colder, while visitors that come in from search tend to be warmer. Traffic that comes in from the display network will likely respond to colder CTAs, since those visitors are in the awareness stage. Is it an easy or tough climb? What’s the secret? Not ideal. Scroll Depth.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Display] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    The results were then displayed on a giant digital map of the world, giving us all a real-time view of where everyone in the audience was from. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on December 19, 2016; Length: 1:06:04). Image source.
  • CONTENTLY  |  THURSDAY, DECEMBER 22, 2016
    [Display] 9 Standout Stories Our Clients Created in 2016
    The findings, which come straight from athenahealth’s research network, were also displayed with helpful visual content, such as this infographic , which breaks down opioid regulations by state. Two entrepreneurs meet at a cafe to discuss music and books in six languages. Here’s some of their best work. Tarzan in theaters.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Display] The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]
    In the example above, you can see that more visitors came from the display network than the paid search network, prior to converting. Although there were fewer direct conversions that came from display, there were more assisted conversions that came from this channel. With the question, “Where should you go next?”
  • ACTIVEDEMAND  |  WEDNESDAY, DECEMBER 21, 2016
    [Display] The Importance of Google and Mobile-First Indexing
    This will help evaluate structured data and display snippets from those pages in Google results. Where this causes problems is when the mobile page contains reduced content compared to the desktop variant – a scenario caused by Google’s algorithms failing to evaluate the actual page that is viewed by a mobile searcher.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2016
    [Display] How to Submit Your Website to Google (And Why It Matters)
    Just begin your search with "Site: Sitename.com. " For example, here's what is displayed in Google for HubSpot.com: If no content is indexed yet for a site , Google will let you know that your search did not match any results. So, you've developed an amazing site. Now, you're finally feeling ready to share it with the world. Well, maybe.
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Display] The 20 Best SEO Rank Tracker Tools
    Special features: displays Google Page Rank for individual pages only. Management guru Peter Drucker famously said  “You can’t manage what you don’t measure.” ” Search engine optimization offers a broad array of measurable elements. Web analytics tools like Google Analytics or Clicky are great for the former.
  • LEAD LIAISON  |  MONDAY, DECEMBER 19, 2016
    [Display] Lead Liaison Clients Give A Standing Ovation
    Lead Liaison compiled a few of their clients’ most recent testimonials and displayed those on their newest “Why Lead Liaison?” ALLEN, TX –  The marketplace is ready for a fresh approach to marketing automation. Organizations are desperate for new solutions in sales and marketing. ” page. About Lead Liaison.
  • VIDYARD  |  MONDAY, DECEMBER 19, 2016
    [Display] 10 Types of Videos You Need to Push Your Audience Through the Funnel
    Use plenty of video through video-immersive booths that may include video as part of the displays, video-immersive presentations like keynotes and sessions, and video-immersive environments that offer video at every stage and aspect of the event experience. But is that enough? That’s a nail-biting question. Visit the Hub. Visit the Hub.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Display] Snapchat Spectacles: A Simple Guide for Marketers
    This opens Snapchat to a variety of new video content: Previously, users had to record Snaps in vertical format , and the display wouldn’t auto-adjust if videos were recorded horizontally. A great storyteller once said, “brevity is the soul of wit.” And Snapchat users now watch nearly 800 hours of video content per second. Source: Spectacles.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Display] Starbucks’ $10 Coffee, and 5 Other Stories You Should Read
    Every time Kanye West displays support for Donald Trump, I’m pretty sure an angel loses his wings. Here’s what you missed while you were wondering why you still have a Yahoo account … New York Magazine: Sandy Hook Parent Lenny Pozner Is Fighting an ‘Emboldened’ Conspiracy Culture. Side note: I really like Kanye.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Display] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    Your marketing efforts in this area will need to be easily adaptable and able to morph to display your content in whatever form is required. The Jetsons. Back to the Future. Metropolis. Space Odyssey. Total Recall. Minority Report. Technologists, however, did indeed bring the future to us … by developing networked devices. Luna: Smartbed.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 15, 2016
    [Display] Advanced Reporting Is Awesome: Part 3 — Heat Mapping
    VerticalResponse has always displayed the number of clicks your emails received. Here at VerticalResponse HQ, we’re pretty excited about all the insights Advanced Reporting offers users. Today’s feature is Advanced Reporting’s heat mapping. Heating Up. Take a look at our test email below. On Fire. How does this help you?
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Display] 63 Digital Advertising Terms Every Marketer Should Know
    It’s the practice of serving display advertising  only  to specified titles at the target accounts you designate. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. The most common sizes for display ads are: Banner: 728 x 90. Carmax banner ad.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2016
    [Display] 6 Little Ways to Delight Your Customers This Holiday Season
    Nordstrom does a great job of displaying all of its holiday shopping, shipping, and return perks right on the homepage, giving potential and existing customers peace of mind during one of the more stressful times of the year: 6) Create a holiday-inspired video. It is much more cost effective to keep a customer than it is to find a new one.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 14, 2016
    [Display] BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View
    Next year it will add display ad audiences and Facebook Custom Audiences. BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The Venn in BlueVenn The unified database process, a.k.a. Even today, most campaign flow charts don’t do merges.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Display] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    B2B event budgets will expand beyond the display costs into funding live engagement opportunities to introduce a spectrum of opportunities before, during and after the event. As 2016 draws to a close, it's time to look forward and see  what B2B marketing trends will shape the road into 2017. Marketing automation. Personalization. Strategy.
  • ACT-ON  |  WEDNESDAY, DECEMBER 14, 2016
    [Display] How the Internet of Things Is Changing Marketing Forever
    For example, a company could discover 40 percent of customers take a specific route through the store, and as a result, they could design product displays more effectively. Have you ever woken up, walked into the kitchen and made the startling discovery all the coffee is gone? Crisis avoided. What is IoT? The answer is simple. Moving Forward.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Display] Search Engine Advertising in China Starts With Knowing the Market
    It includes search networks, display networks, and mobile DSP networks. Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. Scheduling.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Display] Search Engine Advertising in China Starts With Knowing the Market
    It includes search networks, display networks, and mobile DSP networks. Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. Knowing the market well is the key to start a successful search engine advertising campaign. Scheduling.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2016
    [Display] 6 Account-Based Marketing Insights from #FlipMyFunnel
    Instead of casting a wide net and hoping that some leads will convert, you start by identifying your ideal customers, or accounts (hence the name account-based marketing ), and then expand your outreach by engaging your prospects on the channels they are actively using such as social, mobile, email, display, and video. Prioritization.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Display] Can Your Brand Monetize Web Content Without Serving Ads?
    That said, if a company decides to increase marketing ROI through content monetization, it has a lot of options beyond serving annoying display ads alongside web content. A great content marketing strategy requires time, energy, and sometimes significant resources. What do you do? The idea of monetizing content certainly is tempting.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Display] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    By adding a dynamic countdown timer prominently at the top of the email that displays the live time remaining (which changes each time the email is opened), you can ratchet up the sense of urgency. After all, with 215.3 billion emails sent and received this year alone, it’s incredibly tough to cut through the clutter and stand out. Videos.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 8, 2016
    [Display] What B2B Marketers Need to Know About AMP
    Think of AMP as a stripped-down, nitty-gritty version of HTML that allows for mobile devices to display the pages faster. Let’s face it; We’ve all been there, riding the subway trying fruitlessly to load a mobile page that takes FOREVERRRR. It’s an extremely frustrating experience, and, oftentimes, I give up all together – most users do.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 8, 2016
    [Display] What B2B Marketers Need to Know About AMP
    Think of AMP as a stripped-down, nitty-gritty version of HTML that allows for mobile devices to display the pages faster. Let’s face it; We’ve all been there, riding the subway trying fruitlessly to load a mobile page that takes FOREVERRRR. It’s an extremely frustrating experience, and, oftentimes, I give up all together – most users do.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Display] 10 Trends That Defined Digital Marketing in 2016
    On average, conversion rates for advertisers on Google AdWords are around 2.7% for search ads and 0.89% on display ads. conversion rate with its targeted LinkedIn display ads. If a product is viewed on your site but not purchased, retargeting can display that specific product as an ad. Increased Social Search Functionality.
  • VIDYARD  |  THURSDAY, DECEMBER 8, 2016
    [Display] Emotional Marketing: How to Supercharge Your Results
    Video is the perfect medium to express empathy – you can display emotion so much easier than in other formats, and elicit it in your audience. If you’re a marketer who’s done any dabbling in video, you likely already know all about how important emotion is in your video marketing. So what’s really involved? You need to create empathy!
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Display] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    This functionality leverages Infer’s sophisticated data science to analyze a specific business-to-business (B2B) prospect and instantly display its direct competitors that are already existing customers. Press Release: Company Further Accelerates Product Innovation and Extends Open Ecosystem. the next three weeks). About Infer.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 7, 2016
    [Display] How to Use Multiple Marketing Technologies Together for Optimal Results
    There is advertising and promotion software focusing specifically on display and programmatic selling available at a click of your mouse. How can you use multiple marketing technologies together to effectively reach your target audience and streamline your business for optimal results? The answer is marketing automation. percent.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 7, 2016
    [Display] 4 Secrets of Mobile Retention
    For example, after a user books a trip, the travel app Last Minute Travel uses push pre-permissions to display a customized permission request before displaying the system prompt. Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. This gives them a 3.8%
  • CONTENTLY  |  TUESDAY, DECEMBER 6, 2016
    [Display] State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful
    It was the kinetoscope, the first practical device that could display moving pictures. In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California. That’s when things started getting weird. Big green pods started growing around town. Soon, the doctors started panicking too. By aliens. It was so lifelike.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Display] 3 Ways to Connect Video Advertising to the Customer Journey
    You already use data to personalize your marketing channels, including website, email and display advertising, so why not do the same with video? There’s more opportunity than ever to create engaging journeys that provide value to your customers. Leverage a variety of data to personalize your video creative. Cross Channel Marketing
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 6, 2016
    [Display] Adding Art to Words: How emojis can brighten up your emails
    Text will always show up as text; even if the font displays incorrectly, it’s still readable. Because different operating systems, browsers, email clients, and devices all display emojis in different ways, be sure to test your emoji-laden email campaigns before you send them. Use emojis in subject lines. Use emojis in body copy.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 6, 2016
    [Display] Why Your UX Design Is Failing: It Doesn’t Tell a Story
    Nearly 90 percent of global users will switch devices or abandon a site altogether when they experience an issue with content, such as slow-loading content, overly lengthy content, or content that doesn’t display properly on a particular device, Adobe found. great experience draws you in and keeps you scrolling. Sound boring? Maybe.
  • ACT-ON  |  TUESDAY, DECEMBER 6, 2016
    [Display] 10 Tips on How to Write Better Pay Per Click Ad Copy
    Maximize your display URL. People look at display URLs. Even a couple of keywords in an ad’s display URL can deliver an additional information, or give context. Bonus idea: Capitalize the initial letter in every word of your display URL. I hate wasting money. Even other people’s money. Set up conversion tracking. Forever.
  • CEROS  |  MONDAY, DECEMBER 5, 2016
    [Display] Digital Craft Weekly 49.16
    To help promote the festival and its 70 light installations, the organizers created this simple-yet-effective “virtual light show” for viewers to create their own display that can be shared across social networks. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration.
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Display] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    Robert’s “commentary/rant”: Coincidentally, while I was pondering media ownership, Robert was reading an article from the Wharton School at the University of Pennsylvania, which asserts that another legacy practice is likely on its last legs: media’s reliance on display ad-based business models. This week’s show.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 1, 2016
    [Display] Advanced Reporting Is Awesome: Part 1 — Device & Browser Breakdowns
    Every operating system, browser, and email client works differently — and displays messages differently. Here at VerticalResponse headquarters, we’re pretty excited about all the insights Advanced Reporting offers users. First up are Advanced Reporting’s device and browser breakdowns. Device statistics. Browser statistics.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Display] 5 Disruptions to Marketing, Part 1: Digital Transformation
    Most digital natives don’t do a lot of content marketing, their own social media presences tend to be relatively modest, and you don’t see much display advertising from them. The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Display] 5 Reasons Why HTTPS Should Be Enabled on Your Website
    If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”. What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer -- the technology that encrypts your connection to a website, so that hackers can't intercept any of your data. png">.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Display] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    Booth displays? If you need additional convincing on the benefits of Snapchat, these three resources can serve as supplemental reading: Snapchat reaches 41% of all 18 to 34 year-olds in the United States. Sprite Snapchat campaign reaches 2 million views in 1 day. That much is certain. That can come at a later time. Are fliers being packed?
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Display] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    This is consistent with our intuition as B2C companies invest heavily in brand advertising with video ads, display ads, retargeting, social media, and paid search. In the our annual State of Pipeline Marketing survey we asked over 350 marketers which marketing channels they invest their time and budget in. For consumer goods and services, i.e
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Display] 11 Examples of Facebook Ads That Actually Work (And Why)
    Not only is this image larger than the right column ad display, but it also uses warm colors , white space , and directional lines, which drew my eye towards the featured product. Like the desktop News Feed ad, this type of ad appears in the user's mobile News Feed and displays like an organic posts from people and Pages that they follow.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Display] 10 Examples of Facebook Ads That Actually Work (And Why)
    Not only is this image larger than the right column ad display, but it also uses warm colors , white space , and directional lines which drew my eye towards the featured product. Like the desktop News Feed ad, this type of ad appears in the user's mobile News Feed and displays like an organic posts from people and Pages that they follow.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Display] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    genuinely qualified lead will display proactive engagement. This post is part of a series to help B2B organizations understand and implement sales and marketing alignment.  Part one  was about getting started.  Part two  showed how to identify the target buyer and their journey.  We’ll now outline what defines a qualified lead.
  • CEROS  |  TUESDAY, NOVEMBER 29, 2016
    [Display] Digital Craft Weekly 48.16
    With its clever tagging system and layout, The Source takes the display and organization of video content to a whole other level. This post, Digital Craft Weekly 48.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Solarin Smartphone Virtual Explorer by Sirin Labs.
  • INFER  |  TUESDAY, NOVEMBER 29, 2016
    [Display] ShoreTel Infuses Predictive for More Efficient Demand Gen
    We have paid and organic search, display, social, events, reputation marketing, etc. Every Infer customer we talk with seems to share a new best practice that can benefit the entire sales and marketing community. Describe your company’s demand gen workflows. Where does predictive fit in? We do a lot with content syndication.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Display] For Holiday Mobile Marketing Success, Think Year-Round
    And while most businesses would acknowledge the importance of mobile technology, I’m still confounded by the number of businesses and organizations out there with websites that won’t display properly on mobile. Make sure reviews display properly on mobile (especially for those showrooming customers). Here’s how. 1.
  • KEO MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Display] Four Tactics for Better Lead Nurturing
    In addition, different email servers display overly-formatted emails differently. What looks good on your server may display very poorly on another. Lead nurturing is one of the most powerful tools that marketing automation software has to offer. Direct the Nurturing Process. The best way to do that is through directive information.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Display] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Brief Overview of Call Extensions The best way of displaying your phone number with your ads is through call extensions. ActiveDEMAND Landing Pages work harmoniously with Google AdWords and other PPC traffic campaigns, while our integrated call tracking provides full attribution from phone calls and texts that originated from your ad.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Display] Google AdWords Expanded Text Ads: Best Practices For The New Format
    Display URL and Path Fields (Shown in Green). When creating ETAs, the final URL has to be entered first (above the headlines) and the display URL is created automatically based on that. There are two optional path fields available to extend the display URL by up to 15 characters each. Dissecting the Expanded Text Ad. Source.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Display] How to reach your customers at work or at home
    Expand your universe of display and social media advertising targets. Have you ever wished you knew more about the consumer side of your business customers? have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record.
  • FATHOM  |  TUESDAY, NOVEMBER 22, 2016
    [Display] What is Advanced Geo-Fencing Display and Why You Should Use It?
    Advanced geo-fencing is a combination of hyper-local targeting based on the location of a user while also adding an element of retargeting that is available for display advertising on mobile devices. The article What is Advanced Geo-Fencing Display and Why You Should Use It? What is geo-targeting? So, what’s the big deal?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Display] A business case for diversity in digital transformation
    When a colleague who is normally serving your lunch is suddenly busy learning a new cool digital tool right across from you, it’s difficult for people higher in the organizational hierarchy to display anything other than eager curiosity toward the lessons, too. By  Kristian Strøbech , {grow} Community Member. The janitor rules.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Display] 4 Common A/B Testing Mistakes (And How to Fix Them)
    Analytics firm Heap published the results of a simulation , which displays how ending your test early compromises your results. When you're creating content for the web, it's easy to make assumptions about what you think your audience might respond to -- but that's not necessarily the right mentality. png">. The Fix: Run an A/A test.
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Display] A quick tour of measurement for video campaigns
    The following is a guest post by Steven Wastie , the CMO of Origami Logic. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year. Video is an effective mechanism for amplifying a brand message and engaging with consumers in ways that “connect” with them. Why is that the case? Marketing Data
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Display] What Is Whitespace and Why Does It Matter? 8 Websites to Inspire Your Web Design
    While phone books are designed to display maximum information in minimum space, the majority of print layouts are created to be more easily understood -- thanks to whitespace. The Harvard Art Museums might be known for displaying antiquated paintings, but their homepage is decidedly modern. Empty space is not always wasted space.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 19, 2016
    [Display] What, How, and When to Measure Your Facebook Marketing
    It’s important to note that the new People section displays a breakdown of Page Likes by gender, age, and location. Facebook will be a teenager in 2017; the big 1-3. This thirteenth birthday, however, won’t be characterized by awkward voice changes, slow dances at arm’s length, or smiles decorated by lime-green braces.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 17, 2016
    [Display] How 4 Brands Are Revolutionizing the Customer Experience
    And like most retailers, Nordstrom reminds shoppers about what they’re interested in via display and social retargeting, but they always stop these ads after you’ve purchased the items online. It will either result in a sale or increased brand loyalty. Ideally, it does both. It has real business impact. Bean pioneered the catalog.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Display] Facebook's Miscalculated Metrics: What Marketers Need to Know
    The summary displaying seven- or 28-day organic page reach was incorrectly added up as the sum of daily reach over that period. Over the past couple of months, you may have heard some things about Facebook's metrics. There was talk of numbers -- lots of them. Things were overestimated. Others were underestimated. People were kind of upset.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Display] How The New York Times Took Native Advertising Global
    As I mentioned, the European market is comparatively new to this area, and a lot of advertisers needed to get a better idea of their ROI and why branded content and native advertising are worth the spend, especially when compared with traditional display campaigns. Today, plenty of brands and publishers have content studios. In the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Display] Cutting, pasting, and going to court. Know your copyright rights
    You can choose to embed (most sites like YouTube give you the code for that), but make sure that the way it’s displayed makes it clear the video isn’t your own original work. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. Know your copyright rights.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Display] How Long Does it Take to Get Results from Content Marketing?
    There is a cornucopia of options for promoting content online: search engine marketing (SEM), promoted posts on social media platforms, content syndication , social ads, native advertising and online display ads. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. Content marketing is like cooking.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Display] Five Keys to Hiring a Digital Marketing Agency
    Digital marketing activities include online channels such as search engine optimization (SEO) content marketing and social media marketing, collectively included in Inbound marketing, as well as search engine marketing (SEM), influencer marketing, display advertising, e-commerce and more. Search Engine Optimization (SEO) changes constantly.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Display] How to Fix a Broken Lead-Nurturing Strategy
    But this approach does allow you to actively pursue opportunities rather than waiting for a prospect to display interest. When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. I was reading about the glacial history of New York City the other day. ” Ouch. Lead scoring.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Display] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    Not to mention, benefits are stated front and center, with “here’s how it works” displayed with an arrow below the top image, acting as a CTA to scroll down. I was ready to buy. My finger hovered over the “Add to Cart” button. But I still wasn’t sure. That conversion didn’t happen. I’m shopping elsewhere. Videos & Product Pages.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 14, 2016
    [Display] Get the Most Out of Your Holiday Marketing By Using Video in Email
    Much like adding Instagram into email content , embedding a video for display in the inbox can be much easier than in years past using the right tools. When it comes to the holiday season, everyone has their favorite movie to watch. And football is always on. Watching a screen during the holidays is a big part of my vacation experience.
  • CONTENT STANDARD  |  FRIDAY, NOVEMBER 11, 2016
    [Display] How Brand Storytelling Redefines the Marketing Budget
    According to research from StrongView and Selligent , marketing spend continues to rise across the board, with the top three channels being email marketing, social media, and display advertising. Display advertising is solidly in the bottom, with email continuing to hold top spot and content marketing following close behind.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Display] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    According to the data, marketers gave sponsored social media advertising an effectiveness rating of 7.29, which was ahead of online display (6.55), TV ads (6.46) and radio ads (5.65). It’s that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will begin to take focus. source ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Display] Why working in marketing makes you bitchy
    By Mark Schaefer. A lot is made of being “authentic” in marketing today. I’m not a big fan of the word, but I understand that there is some expectation to display some human emotion in our content and campaigns. Compassion. Enthusiasm. Understanding. And for me, increasingly, bitchiness. hours. But I have no regrets, either.
  • ACT-ON  |  THURSDAY, NOVEMBER 10, 2016
    [Display] Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing
    ListenLoop is a display advertising software that’s tailor made for account-based marketing. One thing you can do with at least display advertising is identify your list of accounts. Mirroring your email marketing, let’s say from Act-On, with display advertising. Employing ABM for Brand Marketing. That’s great.
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