• VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Display] Direct Viewers to Your Website: 4 Ways to Optimize Your B2B YouTube Channel
    On your YouTube channel you have the option of adding all of your social channel links and displaying them directly where viewers will see them (you should definitely be doing this), but you also can display your website’s URL. CTA overlays are little banner-like ads that are displayed at the bottom part of your YouTube video.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Display] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    From data displays to metaphors to icons to call-to-action touts, images offer spectacular versatility, both standalone and as part of larger content. 'Reuse. Recycle. Repurpose. In content marketing, these are the three “R’s” that come up with clockwork regularity. And for good reason: They’re worth repeating. So let’s do it. SEO love.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Display] The 5-point plan: how to increase marketing ROI from call conversions
    'Guest post by Luke Rees. Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. But although online is great for understanding your customer base, it may not be the best platform for converting leads into customers. Click-to-call tracking. Conclusion.
  • WRITTENT  |  MONDAY, SEPTEMBER 22, 2014
    [Display] 15 Storytelling Techniques
    Some businesses even use a timeline on their  about page to display how they’ve grown as a brand over the years, and I believe it to be a very effective technique. 'Storytelling is a major part of any content marketing strategy. You see, there’s one big problem with online marketing. It’s online. Be Authentic. Be Professional When it Fits.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Display] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    All of a storyteller’s communication tools -- their facial expressions, their gestures, their props, and even their interactions with a live audience -- are on full display in a video. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 19, 2014
    [Display] 3 Marketing Musts You’ll Learn at Modern Marketing Experience Europe [Session Preview]
    Hear how a marketer can truly execute cross-channel orchestration by leveraging 1st party data for both retention and prospecting across mobile, social, video and display and site optimization and understand how complicated this really is without the right tools. 'The customer experience onus on marketers expands regularly. Join us in London!
  • ENGAGE  |  FRIDAY, SEPTEMBER 19, 2014
    [Display] 5 Surprisingly Successful Brand Partnerships
    As a result, IKEA’s showroom displays look more realistic than other furniture stores’ because they’re furnished with real electronics, and Philips increases customer impressions and gets associated with IKEA’s design aesthetic. 'Partnership: KFC, Pizza Hut and Taco Bell. that may actually seem like a good idea at 3 A.M.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Display] 9 Reasons Your Emails Get Rejected
    You forgot to test your display. Don’t show up in your buyer’s inbox without testing your display. 'Author: Jared Flamm It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round. You bored them to death. Again.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Display] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Many blogs and sites feature social sharing icons prominently to encourage the behavior of sharing, and some include counters to display how many times that post or article has been shared. 'This blog post is off to a good start because you’re currently reading it. Shocked? It’s more common than you might think.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Display] 5 Ways You Can Add Social Proof to Your Landing Pages
    It''s like when McDonald''s displays signs boasting "Billions and Billions Served.". 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs. My work brings out emotions people didn''t even know they had -- I''m that talented.".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [Display] Three implications for Big Data and your marketing department
    For example, what if you were a marketing executive for a cellular service company and you were looking at a data display indicating the geographic pockets in America that are using the most data minutes/day? Well … maybe not our arms. That might be awkward. Let’s say we need to get our minds around Big Data! In many cases, it is!
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Display] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    The total number of views will now be displayed on videos posted from both people and Pages, and marketers will have access to some analytics to help determine how well their video content is performing. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • FATHOM  |  FRIDAY, SEPTEMBER 12, 2014
    [Display] What I Learned by Monitoring Competitors in Higher Education
    Higher Education Online Advertising / SEM / Display 'My post, below, was also published by The Search Monitor on September 4, 2014. When it comes to paid search, every college and university wants the same thing: more leads at a lower cost per lead. During the peak season, we do a lot of competitor monitoring. Need even more detail?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 11, 2014
    [Display] New Changes Coming to Google Adwords
    Upgraded Campaigns for Search Network and Display. big update comes in the way of forced, “upgraded” campaigns for Search Network and Display Select. Starting September 16th, Google will be upgrading all Search Network and Display campaigns to this new enhanced “Select” version. All rights reserved.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Display] Obey Facebook’s Rules of Engagement (Or Else)
    Ensure that you have the rights to display, distribute and deliver the content in your app (copyrighted images, etc.). 'Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push? It is experiences like this that make me uniquely qualified to write this article.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Display] Apple Debuts Two New iPhones, Unveils the Apple Watch, iOS8 and ApplePay
    Once again, we’ll focus on the top-level features which include: A sapphire display with 11 watch faces that include traditional analog options, a contemporary sundial and an interactive, real-time 3D model of the earth, sun, moon and planets – Some faces are highly customizable. 'Apple’s at it again. Picture courtesy of Apple).
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Display] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    Having phone numbers prominently displayed on your mobile landing pages and mobile apps and in your search, social, and display ads is no longer a nice-to-have; it is a necessity. 'As consumers, we love media. That’s over half of our day exposed to media in one form or another! do you ask: we only have so many hours in our day.
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [Display] Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse
    Product Display. 'There is a lot of hype about a recent video app that just hit the app store at the end of August. iPhone and iPad users are now able to record long videos and condense them into shorter, faster videos changing real time into hyper speed. Hyper what? Is it video or is it photography? Little History. Time is Ticking.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Display] Why Your B2B Can’t Ignore Google+ Any Longer
    Your Google+ page not only displays Google reviews, but also reviews from across the web, and these reviews can be highly influential sales factors. 'Google+ is one of the most under utilized social media networks in the B2B space. What Makes It Extraordinary. With the added YouTube catalog of data, Google can do that more affectively.
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [Display] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    recommend working backwards from the type of report you want to display to the type of data that needs to be collected. 'This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency.  . Know Your systems.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Display] Digital Marketing Strategy for Launching New Products & Services
    Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media 'Businesses launch exciting new products and services every day, but not all of them succeed. Ironically, the difference between a successful and failed launch often has absolutely nothing to do with the new offering itself.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Display] The Art of Marketing: 6 DIY Design Projects to Try
    For example, when I walk across the hall to grab a coffee, I''m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot''s finest in-house artists. 'I’ve heard it before. You’ve heard it before. Heck, I’ve even said it before : Marketing isn’t arts and crafts. many sales-qualified leads. Not to worry.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Display] Guest Post: Are You Maximizing Call Tracking Potential?
    This partnership between Ifbyphone and Acquisio allows users to see their call tracking information alongside their social, display, and search ad reports, so it’s easy to draw connections between campaigns and make changes and improvements all in one place. In fact, Google reports that 61% of local searches result in a call. Integration.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Display] How and Why to Get Started with Video Advertising
    'Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading. This article can change the face of your business. It can help you get more customers and attract better customers.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Display] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    they can display different messaging depending on who’s viewing them). 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. Sounds like a great story. And it is!) The only problem is that it''s not the whole story. You need them to convert into leads. BUSTED]. BUSTED].
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 2, 2014
    [Display] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
    thirteen types of customer-facing systems, ranging from email and Web sites to display ads, retail point of sale, and customer account management. 'Way back in January, I began working with SAP on a set of worksheets to help marketers assess their customer management systems. That''s it -- just 29 items, although some do have subitems.
  • EMAGAZINE B2B BLOG  |  TUESDAY, SEPTEMBER 2, 2014
    [Display] Google Authorship Removed From SERPs
    It started by displaying photos and bylines in search results, yet slowly diminished to showing only the short author bylines, and finally, to nothing at all. 'On Friday, Google announced the end Google Authorship. Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. It was not simple.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 2, 2014
    [Display] 6 Things Michelangelo Could Teach Today’s Inside Sales Professional
    If you''re working with a prospect and trying to further qualify the engagement, you may need to display your strength as a sales professional and really help him or her envision your product providing a beneficial solution in their environment. What could Michelangelo’s sculpting techniques teach you about reaching quota?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Display] 10 things you need to know NOW about OmniChannel Marketing
    This is what the ad agency had proposed: Sunday newspaper coupon flyers, in-store displays, television ads, and in-store sampling. 'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” Simply put, OmniChannel is multi-channel done right!”.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Display] Why marketing is more important than sales
    Maybe you didn’t display pricing or maybe you didn’t address a particular question they had and a competitor did? 'Touchy subject this one, but one i feel compelled to address. Let me explain, i am sure you are aware of the fact that the way we buy products and services has fundamentally changed forever. On twitter or facebook?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Display] Are You Committing Content and Social Media Sabotage?
    Some social sharing button applications/widgets even include logic (like the one we use here at VR via AddThis), in which they only display the social networks that are commonly used amongst your individual reader – Pretty neat. 'Recently, I had a music journalist and friend conduct an interview with one of our favorite artists.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Display] 6Sense Finds B2B Prospects Using Web Site Activities
    6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. 6Sense can also display the information on screen to help guide sales conversations, although it doesn’t (yet) recommend specific talking points. and from a network of third-party Web sites.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Display] The Facebook Other Folder and the Strangers Who Love Me There
    As long as you’re messing with my newsfeed algorithm, privacy settings, and display, I’d appreciate if you could make some changes that would actually help me, Facebook. 'By Kerry Gorgone, {grow} Contributing Columnist. This is a story about sex, drama, money, and hope. The results have been pretty weird. What can they hope for?
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Display] The Anatomy of an Optimized Blog Post [Infographic]
    Share buttons should be prominently displayed -- having them next to your post is a little reminder to your readers that they should share your post. 'Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! Click here.).
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Display] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Retargeting (also referred to as remarketing) makes that easy – after a visitor leaves your website without converting, you can show them targeted display ads about the product, service, or content they viewed as they continue to surf the web on other sites. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
  • MARKETING ACTION  |  TUESDAY, AUGUST 26, 2014
    [Display] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    And most email clients make it possible for recipients to automatically display images when an email is from a safe sender. 'Getting your message opened and read is foundational to the success of your email marketing programs, which is why whitelisting is an essential part of a strong email strategy. Become a Safe Sender. Apple Mail. Gmail.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Display] Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
    Photo posts with the URL in the caption don''t display that information. This is because photo posts with URLs were displayed much more prominently in the News Feed compared with link posts, which pulled in a thumbnail image that was much smaller than a photo image. Here''s what a link post looks like: Post by HubSpot. Social Media
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Display] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    By analyzing the keyness of the top headlines, we ranked the most relevant words to determine the top 200 of the set, and used a word cloud to display the data below. 'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. That''s why we''ve put together the following post. LinkedIn.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Display] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Programmatic advertising buying is one of the newest buzzwords in the online display space. A tour of the Google Display Network platform. see below). Real Time Bidding.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 21, 2014
    [Display] MarTech Conference: Chief Marketing Technology Officers Come Out and Play
    My favorite part of Goodwin’s talk was a marketing technology capability heat map that displayed all of a company’s tech strengths and weaknesses on one page. 'I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. But why stop there?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Display] 7 Local Business Listing Sites You Should Claim Now
    Bonus Tip* If you’re a brick-and-mortar business, encourage people to “check-in”and write a review by displaying a sign in your business window that states the sites in which you’re listed. 'Finding time to update or create your online business listings can sometimes be a challenge. ” 5. Click here to claim it.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Display] Think You Know LinkedIn? 7 Common Myths Debunked
    Truth: LinkedIn stops displaying your number of connections on your profile after 500, but nothing happens once you go beyond. 'Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Just turn this on/off as you see fit. Social Media
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Display] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Here’s an example of how content displays on Atomic Reach: Influencer Ranking Tools. 'If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. Or, “No one is grading you on your performance.” Content Analysis Tools.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Display] How and When to Use the 9 Most Common Types of Image Files
    Websites display images at 72 dpi, which is low resolution; however images at this resolution look really crisp on the web. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Have you ever wondered when you should use a JPG instead of a PNG? File Type Terms to Know.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Display] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Boomerang displays these emails in a dashboard that is easily accessible from your inbox, and allows you to change the date or time of your scheduled emails at any time. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox. Boomerang - Email Scheduling Plugin.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Display] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    And what about other digital marketing channels such as display ads, email, videos, content, and social marketing like Facebook, LinkedIn, and Twitter? Previously Google only tracked web form conversions and calls that came directly from mobile search ads. You simply cannot optimize conversions and ROI from Google paid search without it.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Display] How (and Why) to Personalize Content on the Web
    You can personalize your email campaigns, your can personalize your display ads, you can personalize in-person events…In short, any time that you’re creating an experience that is specifically relevant to a specific buyer, that’s a form of personalization. Personalization and Content Marketing. Content Recommendation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Display] Content Marketing Trends Taking Us into the Future
    Just as you create a resource center on your site to display your text-based content, you’ll want to start considering how you’re going to feature video just as prominently. 'Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. Content Marketing
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Display] 7 Creative Ads Even Inbound Marketers Can Love
    When Domino''s revamped their pizza recipe, they took out a Times Square digital ticker and screen to display customers’ photos and comments -- even the ones that gave bad reviews of the pizza chain. 'When ads are bad, they''re annoying to watch. But, not all ads are bad. You want people to love your ads, not skip through them.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Display] 6 Ways to Make Guerrilla Marketing Work For You
    The memory retention approach relies on displaying your offering from a new, clever point of view. 'Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal  its often seen as a low investment, high impact strategy. Interested? Here are six tips (with examples!)
  • ENGAGE  |  TUESDAY, AUGUST 12, 2014
    [Display] Show Me the Pixels: The Benefits to Using Two Monitors
    After you plug in, go to your System Preferencesand select Displays. 'The days of working on one monitor are overeven for laptop users. Two monitors used to be reserved for those who could afford the luxury, or for the uber-creative who needed tools open while they worked(I mean, why close and open your toolbox again and again?).
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Display] Nurturing Cold Social Leads is a Lot Like Online Dating
    Give points for engagement with neutral content, and dont move a social referral lead into a regular nurture track and scoring model until theyve reached a certain level of familiarity with your brand and displayed some degree of engagement. 'I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 11, 2014
    [Display] 4 Steps to Creating Advantageous Advertorials
    'If you’ve ever found your Internet browsing disturbed by a pop-up or flashing display ad, you already know that engaging content is much more likely to pique your interest than something that’s interruptive. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Display] The No B.S. Guide to Reducing Your Website's Bounce Rate
    The chart below displays Google Analytics benchmark averages for bounce rate across different types of websites. If your content is relevant to the user’s query, make that obvious by displaying it above the fold. 'Ever gone into your analytics and seen your bounce rate hovering around or above 90%? If so, you''re in trouble.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Display] 57 Little Things to Double Check Before Your Website Launch
    Thank-you message or page displays after form is submitted. 'Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. And of course, a handful of things could go very, very wrong. Design.
  • SYNECORE  |  THURSDAY, AUGUST 7, 2014
    [Display] Multiple Channels, One Marketing Strategy
    Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. However, merely knowing that it is important to do this isn’t enough to be truly effective in implementation. Forrester Study. Sounds pretty great, right?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Display] Optimize Your LinkedIn Profile With These 10 Key Elements
    While I tend to believe the education section is more critical for more entry-level job seekers, remember that displaying your academic background will usually be required to gain entry in LinkedIn Alumni Association-oriented groups, which can be important for networking purposes. Profile Photo (Headshot). Good Examples. Bad Examples. Tl;dr.
  • FATHOM  |  WEDNESDAY, AUGUST 6, 2014
    [Display] Get On My Level: Simplifying Your Knowledge
    Digital Marketing Online Advertising / SEM / Display Account Management Client Communication ppc 'Help Your Clients Understand You Better. As a digital marketer, how can you create value from something that a client or potential client doesn’t understand? Simplify. Let’s say you’re a PPC expert. The expertise comes in the details.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Display] 4 Things That Make For Happier Call Center Customers
    When the customer calls, a panel displays the exact lead source for the call, including any search keywords they used to find you. 'Call center agents have it hard for a number of reasons, and often those reasons are the same reasons customers point to for their own frustration. CRM Integrations. CRM integration can help with this.
  • FATHOM  |  TUESDAY, AUGUST 5, 2014
    [Display] Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks
    Online Advertising / SEM / Display AdWords google adwords sitelinks 'While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. For highly regulated industries like education, finance, insurance, etc., compliance is one of the biggest hurdles we have to face in online marketing.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 5, 2014
    [Display] 4 Reasons Email Marketing and Your Business Are Not like Oil and Vinegar
    was impressed by the massive variety of oils and vinegars on display, but what really blew me away was Mike, the owner of The Olive Crush. 'Image by David A. via Yelp. On a recent Sunday, I was shopping and happened upon a store selling a huge variety of olive oils and balsamic vinegars. He was brimming with ideas, recipes and tips.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Display] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Gallery cards that display images. For example, if you want to show off a few different photos of a brand new product on Twitter, you can use the gallery card to display shots from several angles. 'Guest post by Logan Strain. But all accounts reach a level of stagnation if you use the same tactics over and over again. App cards.
  • ENGAGE  |  MONDAY, AUGUST 4, 2014
    [Display] This Week in Content: Inspiration From the Unexpected
    From the Coke products displayed at the judges’ table on American Idol to the many subtle product references seen in our favorite sitcoms, we’re no strangers to product placement. 'This week’s roundup delivers inspiration from some unexpected places. Plus, a few examples of content marketing at its epic best. The Guardian. Forbes. AdWeek.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Display] Resistance to Change and Surviving Content Shock
    The article went on to report that Kellogg responded to this crisis by firing the head of the cereal division (the second firing in a year) and by hiring 150 new sales people to work on better grocery store aisle displays. Are they really that confused by the display of boxes in the grocery aisle? Hang with me? An example. An example.
  • HUBSPOT  |  SATURDAY, AUGUST 2, 2014
    [Display] The 6 Elements of a High-Performing Modern Sales Culture
    You can do things like display that throughout the office, whether that''s just on a whiteboard, in all-hands and alignment meetings, or something more real-time. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Face-to-face vs. phones. Business trips vs. sales floors.
  • MARKETING ACTION  |  FRIDAY, AUGUST 1, 2014
    [Display] A Keyword Primer: Finding and Using Keywords Effectively
    Broad match: Your ad may display if a search term contains your keyword terms in any order (or words similar to your keyword). Phrase match: Your ad may display when the searcher looks for your keyword or your keyword with additional words either in front of the query or behind it. What Are Keywords? Keyword Definitions.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Display] How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out
    To run a regression analysis, first we need to plot our data points -- and the best way to display the data is through a scatter plot. 5) Select ''Options,'' then ''Display R-squared value on Chart.'' 'Raise your hand if you are maniacal about monitoring your blog traffic. Is your hand raised? Mine is, too. 2) Best-fit line. 3) R 2.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Display] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    Many businesses view Twitter as opportunity to display  customer service excellence. 'While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. Suggested Tools.
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Display] PPC for Higher Ed on a Budget:
    Sure, you could spend your entire marketing budget on display and display along (for the record, I do not condone that), but chances are you won’t see the best return. In this case, you might want to get the message across and display may be the best avenue for you. Higher Education Online Advertising / SEM / Display
  • ENGAGE  |  WEDNESDAY, JULY 30, 2014
    [Display] Content marketing folks display their super powers at this year’s Comic-Con
    Here are some of the most inventive displays and experiences sure to make the yearbook for 2014: The Simpsons. 'WHIZ! San Diego Comic Con is often lovingly called “nerd prom,” but the annual event is always decked out in finery that leaves crepe streamers and balloons in the dust. Teenage Mutant Ninja Turtles. Gotham. Game of Thrones.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Display] Why Keyword Level Call Tracking?
    52% Display Networks. Not only can call tracking data provide marketers with proper attribution for leads derived from search, but it can also be applied to A/B testing of PPC landing pages and display ad designs. 'Keyword level call tracking. You’ve heard it, you basically know what it means, but why is it such a big deal?
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Display] Got a Trade Show Coming Up? How to Use Instagram While You're There
    You could also add your Instagram feed to your website to either cycle through as a slideshow or display as a grid. 'Think about the last time you put together a booth for a trade show or conference. You checked off every item on your to-do list so you could have a flawless booth. Hate to break it to you, but you still forgot something.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Display] 8 Key Questions That Will Help You to Know When to Update Your Website
    Are you displaying any of your recent work? If you are an A/E/C firm, for example, are you displaying that awesome hospital wing your firm built last year on your site? 'Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. Who wants that?
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Display] Paid Search & The Truven 15 Top Health Systems
    We did notice areas for improvement in Advocate Health’s ad copy: Using the display URL to add targeted keywords would increase click-thru rate by 8%. Unfortunately, poor average position prevents advertisers from displaying sitelinks, which provide a quick and easy way to improve click-thru rate (by 20%-30%) and potentially quality score.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Display] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    The neat thing about BuzzSumo’s keyword search is that it displays users with top blogs for a specific phrase, along with who shared that post. Aside from real-time campaign measurement (seen in the image below), Keyhole’s value to content promotion comes with its display of influential users speaking about the search query.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Display] Do B2B Companies Really Need to Be on Facebook?
    And even if you do get people to like your Page, if they don’t engage with your content, Facebook is less likely to display it in their newsfeed. 'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. ” 5.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Display] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    You need to be using markup if you want to land a spot on the product carousels, produce price displays, or feature other KG information. 'Though Google gets roughly 3.5 billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. Navigational Search. What It Is.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Display] How to Get More People to Register for Your Next Event
    The title of the ticket will be displayed on the Order Confirmation and PDF ticket, so this information will always be available to the attendee. However, over a third of those people are being left disappointed with the events they are invited to. As a result, 51% of event organizers have not been able to increase their attendance numbers.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Display] How to Write for the Web If You Were Born Before 1965
    These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. There is no need to type two character spaces between sentences.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Display] Why Google Removed Photos from Authorship
    Author Rank still exists and highly ranked authors will continue to have their content and bylines displayed prominently by Google. 'Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. Authorship was also designed to help authors gain more Google+ followers. blog Google
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Display] What LinkedIn’s Acquisition of Bizo Means For Marketing
    For example, right within the context of a campaign, modern marketers can orchestrate a Bizo display ad to reach B2B customers with specific behaviors and attributes. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” We believe it’s also a time to celebrate the importance of open marketing platforms.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    Note: This is just an example -- you don''t need to have a two-part subject line as displayed to be CAN-SPAM compliant, you just need to have clear subject lines.). 'CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. Yikes. 1) You Don''t Let Recipients Unsubscribe.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Display] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Real-time personalization allows you to display the most relevant web content to each visitor to your site. For example, a university system might display information about different education programs, depending on the materials a potential student has shown an interest in. Intrigued? 2) Dynamically Deliver Content.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. 'Images are crucial to making your marketing stand out, especially on Twitter. Let''s dig into it.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Display] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    The answer is to sell yourself; building trust means putting your passion for what you do and what you advocate for on display. 'A few weeks ago, I was proud to unveil my TEDx Navesink talk, “ The Rise of the Social Employee.” But trust is built on authenticity—and this is something that cannot be faked. Don’t Go For the Hard Sell.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Display] The Biggest SEO Shakeups of All Time
    Over the years, Google has changed all kinds of stuff, from how it displays search results to how it handles search privacy. 'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. Sooo it turns out that’s not how Google’s search engine works … at all. I know, bummer).
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Display] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    This will ensure that when your pages are displayed in search results, the title will not be cut off and users will be able to quickly understand what the page is about. 'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. What does this mean for your professional services website?
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Display] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Facebook continues to modify its News Feed to include larger and more prominently displayed images and videos, Pinterest is now the fourth most popular social networking site , and Twitter now pulls pictures and videos right into its timeline -- and has used its recent profile pages update to allow for larger header photos and profile pictures.
  • VIDYARD  |  FRIDAY, JULY 18, 2014
    [Display] How to Transform Email Subscribers Into Qualified Leads With Video
    If your email isn’t formatted to display properly on mobile, or your landing page doesn’t provide a great mobile experience ([link] the quality of your video content won’t matter. Today, I’d like to dig deeper, and give you tips and best practices to ensure you’re getting results from using video in your email campaigns. Keep it simple.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Display] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    When customers interact with Sears via display ads or in-store interaction with a salesperson, the triggered email is updated real-time based on the most recent customer activity and in real-time. 'by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. “It’s like Disneyland. ” 2.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Display] How to Build Your Email List [GUIDE]
    Events are a great place to get email addresses as well, whether you’re collecting business cards or having people fill out a form to join your list, or simply displaying a sign-up book during an event you host yourself. 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. Voila! .
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Display] 35 Tech Terms Translated Into Plain English
    When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. With CSS, you can create rules to tell your website how you want it to display information. It''s displayed on the top of a web browser inside an "address" bar. Well, good thing I never hypothesized out loud. 301 Redirect.
  • FATHOM  |  WEDNESDAY, JULY 16, 2014
    [Display] Back to Basics: Managing AdWords Ads
    For example, if you want to test headlines, be sure your description lines, display URLs, and destination URLs are all the same. Create an ad group for each image size for image/display ads. Online Advertising / SEM / Display AdWords At the end of the day, they are just as important as everything else. Testing & Optimizing.
  • E-STORM  |  WEDNESDAY, JULY 16, 2014
    [Display] The Executive Guide to Programmatic Media Buying – Programmatic Simplified
    Display Advertising Online Marketing Trends 'Even though programmatic buying has been an industry buzzword for over 5 years, I have a feeling that many marketers are not completely clear on what this ‘new’ way of media buying is and what it really means for their business.
  • WRITTENT  |  WEDNESDAY, JULY 16, 2014
    [Display] The Art of Influence for Great Copywriters
    While you want to present a strong argument by making bold statements and displaying confidence, readers don’t want to feel bullied into making a decision. 'Image source. Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of  truly great copywriters. Fortunately, it doesn’t have to come naturally.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Display] 4 Steps to Content Curation for Inside Sales Reps
    We recommend the 4-1-1 strategy to anyone starting off in content sharing; that means each week you should share 4 pieces of 3 rd party content, 1 piece of original content, and 1 piece of content that displays your personality, such as a favorite quote or funny picture. Step 1: Create a List. Step 2: Find Content. Step 3: Content Delivery.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 16, 2014
    [Display] 21 Decoded SEO Terms Everyone Should Know
    When the spiders come crawling across your site to look at the content you display, a sitemap is a valuable thing. 'Do Search Engine Optimization ( SEO ) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! 301 stands for the HTTP (hypertext transfer protocol) status code. Instead, they read the ALT text.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Display] 9 Awful Ways We Push Customers Away
    Give them what they need, and display logos of your security partners across your site. This is now changing with bundled fares being displayed at the search stage itself to ensure complete clarity. 'Picture this. You''re the owner of AtoZJeans.com. She quickly clicks on the email and goes to your website. What made Patty leave? Taxes.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Display] 6 Principles of Persuasion for an Amazing Copy
    Display your customers’ feedback or blog subscribers with pride – it’s only going to enhance your copy! 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Reciprocity. Social Proof.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Display] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Typically, online marketers submit a “core keyword” for which the Baidu system will display relevant keywords based on account information on the keyword tool homepage. 'In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Baidu Keyword Tool result with keyword “????(Coaxial Coaxial Cable)”. Click.
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