[Display] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    All of a storyteller’s communication tools -- their facial expressions, their gestures, their props, and even their interactions with a live audience -- are on full display in a video. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
    [Display] Why marketing is more important than sales
    Maybe you didn’t display pricing or maybe you didn’t address a particular question they had and a competitor did? 'Touchy subject this one, but one i feel compelled to address. Let me explain, i am sure you are aware of the fact that the way we buy products and services has fundamentally changed forever. On twitter or facebook?
    [Display] Are You Committing Content and Social Media Sabotage?
    Some social sharing button applications/widgets even include logic (like the one we use here at VR via AddThis), in which they only display the social networks that are commonly used amongst your individual reader – Pretty neat. 'Recently, I had a music journalist and friend conduct an interview with one of our favorite artists.
    [Display] 6Sense Finds B2B Prospects Using Web Site Activities
    6Sense wouldn''t be a CDP if it merely displayed its data on a CRM screen without letting the CRM system import it. 6Sense can also display the information on screen to help guide sales conversations, although it doesn’t (yet) recommend specific talking points. and from a network of third-party Web sites.
    [Display] The Facebook Other Folder and the Strangers Who Love Me There
    As long as you’re messing with my newsfeed algorithm, privacy settings, and display, I’d appreciate if you could make some changes that would actually help me, Facebook. 'By Kerry Gorgone, {grow} Contributing Columnist. This is a story about sex, drama, money, and hope. The results have been pretty weird. What can they hope for?
    [Display] The Anatomy of an Optimized Blog Post [Infographic]
    Share buttons should be prominently displayed -- having them next to your post is a little reminder to your readers that they should share your post. 'Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! Click here.).
    [Display] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Retargeting (also referred to as remarketing) makes that easy – after a visitor leaves your website without converting, you can show them targeted display ads about the product, service, or content they viewed as they continue to surf the web on other sites. 'Did you know that 98% of visitors leave your site before converting? AdRoll.
    [Display] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
    And most email clients make it possible for recipients to automatically display images when an email is from a safe sender. 'Getting your message opened and read is foundational to the success of your email marketing programs, which is why whitelisting is an essential part of a strong email strategy. Become a Safe Sender. Apple Mail. Gmail.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Display] Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
    Photo posts with the URL in the caption don''t display that information. This is because photo posts with URLs were displayed much more prominently in the News Feed compared with link posts, which pulled in a thumbnail image that was much smaller than a photo image. Here''s what a link post looks like: Post by HubSpot. Social Media
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Display] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    By analyzing the keyness of the top headlines, we ranked the most relevant words to determine the top 200 of the set, and used a word cloud to display the data below. 'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. That''s why we''ve put together the following post. LinkedIn.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Display] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Programmatic advertising buying is one of the newest buzzwords in the online display space. A tour of the Google Display Network platform. see below). Real Time Bidding.
    [Display] MarTech Conference: Chief Marketing Technology Officers Come Out and Play
    My favorite part of Goodwin’s talk was a marketing technology capability heat map that displayed all of a company’s tech strengths and weaknesses on one page. 'I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific. But why stop there?
    [Display] 7 Local Business Listing Sites You Should Claim Now
    Bonus Tip* If you’re a brick-and-mortar business, encourage people to “check-in”and write a review by displaying a sign in your business window that states the sites in which you’re listed. 'Finding time to update or create your online business listings can sometimes be a challenge. ” 5. Click here to claim it.
    [Display] Think You Know LinkedIn? 7 Common Myths Debunked
    Truth: LinkedIn stops displaying your number of connections on your profile after 500, but nothing happens once you go beyond. 'Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Just turn this on/off as you see fit. Social Media
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Display] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Here’s an example of how content displays on Atomic Reach: Influencer Ranking Tools. 'If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. Or, “No one is grading you on your performance.” Content Analysis Tools.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Display] How and When to Use the 9 Most Common Types of Image Files
    Websites display images at 72 dpi, which is low resolution; however images at this resolution look really crisp on the web. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Have you ever wondered when you should use a JPG instead of a PNG? File Type Terms to Know.
    [Display] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Boomerang displays these emails in a dashboard that is easily accessible from your inbox, and allows you to change the date or time of your scheduled emails at any time. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. Streak - A CRM in Your Inbox. Boomerang - Email Scheduling Plugin.
    [Display] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    And what about other digital marketing channels such as display ads, email, videos, content, and social marketing like Facebook, LinkedIn, and Twitter? Previously Google only tracked web form conversions and calls that came directly from mobile search ads. You simply cannot optimize conversions and ROI from Google paid search without it.
    [Display] How (and Why) to Personalize Content on the Web
    You can personalize your email campaigns, your can personalize your display ads, you can personalize in-person events…In short, any time that you’re creating an experience that is specifically relevant to a specific buyer, that’s a form of personalization. Personalization and Content Marketing. Content Recommendation.
    [Display] Content Marketing Trends Taking Us into the Future
    Just as you create a resource center on your site to display your text-based content, you’ll want to start considering how you’re going to feature video just as prominently. 'Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper , the Content Marketing Manage r at Vidyard. Content Marketing
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Display] 7 Creative Ads Even Inbound Marketers Can Love
    When Domino''s revamped their pizza recipe, they took out a Times Square digital ticker and screen to display customers’ photos and comments -- even the ones that gave bad reviews of the pizza chain. 'When ads are bad, they''re annoying to watch. But, not all ads are bad. You want people to love your ads, not skip through them.
    [Display] 6 Ways to Make Guerrilla Marketing Work For You
    The memory retention approach relies on displaying your offering from a new, clever point of view. 'Author: Rachel Yarnold For marketers with big dreams and small budgets, guerrilla marketing has a strong appeal  its often seen as a low investment, high impact strategy. Interested? Here are six tips (with examples!)
  • ENGAGE  |  TUESDAY, AUGUST 12, 2014
    [Display] Show Me the Pixels: The Benefits to Using Two Monitors
    After you plug in, go to your System Preferencesand select Displays. 'The days of working on one monitor are overeven for laptop users. Two monitors used to be reserved for those who could afford the luxury, or for the uber-creative who needed tools open while they worked(I mean, why close and open your toolbox again and again?).
    [Display] Nurturing Cold Social Leads is a Lot Like Online Dating
    Give points for engagement with neutral content, and dont move a social referral lead into a regular nurture track and scoring model until theyve reached a certain level of familiarity with your brand and displayed some degree of engagement. 'I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
    [Display] 4 Steps to Creating Advantageous Advertorials
    'If you’ve ever found your Internet browsing disturbed by a pop-up or flashing display ad, you already know that engaging content is much more likely to pique your interest than something that’s interruptive. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Display] The No B.S. Guide to Reducing Your Website's Bounce Rate
    The chart below displays Google Analytics benchmark averages for bounce rate across different types of websites. If your content is relevant to the user’s query, make that obvious by displaying it above the fold. 'Ever gone into your analytics and seen your bounce rate hovering around or above 90%? If so, you''re in trouble.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Display] 57 Little Things to Double Check Before Your Website Launch
    Thank-you message or page displays after form is submitted. 'Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. And of course, a handful of things could go very, very wrong. Design.
    [Display] Multiple Channels, One Marketing Strategy
    Picture, for a moment, your online presence as a seamless display of your brand’s culture and strategy that aims to attract new customers while also interacting with existing customers. However, merely knowing that it is important to do this isn’t enough to be truly effective in implementation. Forrester Study. Sounds pretty great, right?
    [Display] Optimize Your LinkedIn Profile With These 10 Key Elements
    While I tend to believe the education section is more critical for more entry-level job seekers, remember that displaying your academic background will usually be required to gain entry in LinkedIn Alumni Association-oriented groups, which can be important for networking purposes. Profile Photo (Headshot). Good Examples. Bad Examples. Tl;dr.
    [Display] Get On My Level: Simplifying Your Knowledge
    Digital Marketing Online Advertising / SEM / Display Account Management Client Communication ppc 'Help Your Clients Understand You Better. As a digital marketer, how can you create value from something that a client or potential client doesn’t understand? Simplify. Let’s say you’re a PPC expert. The expertise comes in the details.
    [Display] 4 Things That Make For Happier Call Center Customers
    When the customer calls, a panel displays the exact lead source for the call, including any search keywords they used to find you. 'Call center agents have it hard for a number of reasons, and often those reasons are the same reasons customers point to for their own frustration. CRM Integrations. CRM integration can help with this.
  • FATHOM  |  TUESDAY, AUGUST 5, 2014
    [Display] Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks
    Online Advertising / SEM / Display AdWords google adwords sitelinks 'While I usually welcome Google’s AdWords updates with open arms, their most recent change had me a little worried. For highly regulated industries like education, finance, insurance, etc., compliance is one of the biggest hurdles we have to face in online marketing.
    [Display] 4 Reasons Email Marketing and Your Business Are Not like Oil and Vinegar
    was impressed by the massive variety of oils and vinegars on display, but what really blew me away was Mike, the owner of The Olive Crush. 'Image by David A. via Yelp. On a recent Sunday, I was shopping and happened upon a store selling a huge variety of olive oils and balsamic vinegars. He was brimming with ideas, recipes and tips.
    [Display] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    Gallery cards that display images. For example, if you want to show off a few different photos of a brand new product on Twitter, you can use the gallery card to display shots from several angles. 'Guest post by Logan Strain. But all accounts reach a level of stagnation if you use the same tactics over and over again. App cards.
  • ENGAGE  |  MONDAY, AUGUST 4, 2014
    [Display] This Week in Content: Inspiration From the Unexpected
    From the Coke products displayed at the judges’ table on American Idol to the many subtle product references seen in our favorite sitcoms, we’re no strangers to product placement. 'This week’s roundup delivers inspiration from some unexpected places. Plus, a few examples of content marketing at its epic best. The Guardian. Forbes. AdWeek.
    [Display] Resistance to Change and Surviving Content Shock
    The article went on to report that Kellogg responded to this crisis by firing the head of the cereal division (the second firing in a year) and by hiring 150 new sales people to work on better grocery store aisle displays. Are they really that confused by the display of boxes in the grocery aisle? Hang with me? An example. An example.
    [Display] The 6 Elements of a High-Performing Modern Sales Culture
    You can do things like display that throughout the office, whether that''s just on a whiteboard, in all-hands and alignment meetings, or something more real-time. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Face-to-face vs. phones. Business trips vs. sales floors.
    [Display] A Keyword Primer: Finding and Using Keywords Effectively
    Broad match: Your ad may display if a search term contains your keyword terms in any order (or words similar to your keyword). Phrase match: Your ad may display when the searcher looks for your keyword or your keyword with additional words either in front of the query or behind it. What Are Keywords? Keyword Definitions.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Display] How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out
    To run a regression analysis, first we need to plot our data points -- and the best way to display the data is through a scatter plot. 5) Select ''Options,'' then ''Display R-squared value on Chart.'' 'Raise your hand if you are maniacal about monitoring your blog traffic. Is your hand raised? Mine is, too. 2) Best-fit line. 3) R 2.
    [Display] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    Many businesses view Twitter as opportunity to display  customer service excellence. 'While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. Suggested Tools.
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Display] PPC for Higher Ed on a Budget:
    Sure, you could spend your entire marketing budget on display and display along (for the record, I do not condone that), but chances are you won’t see the best return. In this case, you might want to get the message across and display may be the best avenue for you. Higher Education Online Advertising / SEM / Display
  • ENGAGE  |  WEDNESDAY, JULY 30, 2014
    [Display] Content marketing folks display their super powers at this year’s Comic-Con
    Here are some of the most inventive displays and experiences sure to make the yearbook for 2014: The Simpsons. 'WHIZ! San Diego Comic Con is often lovingly called “nerd prom,” but the annual event is always decked out in finery that leaves crepe streamers and balloons in the dust. Teenage Mutant Ninja Turtles. Gotham. Game of Thrones.
    [Display] Why Keyword Level Call Tracking?
    52% Display Networks. Not only can call tracking data provide marketers with proper attribution for leads derived from search, but it can also be applied to A/B testing of PPC landing pages and display ad designs. 'Keyword level call tracking. You’ve heard it, you basically know what it means, but why is it such a big deal?
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Display] Got a Trade Show Coming Up? How to Use Instagram While You're There
    You could also add your Instagram feed to your website to either cycle through as a slideshow or display as a grid. 'Think about the last time you put together a booth for a trade show or conference. You checked off every item on your to-do list so you could have a flawless booth. Hate to break it to you, but you still forgot something.
    [Display] 8 Key Questions That Will Help You to Know When to Update Your Website
    Are you displaying any of your recent work? If you are an A/E/C firm, for example, are you displaying that awesome hospital wing your firm built last year on your site? 'Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. Who wants that?
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Display] Paid Search & The Truven 15 Top Health Systems
    We did notice areas for improvement in Advocate Health’s ad copy: Using the display URL to add targeted keywords would increase click-thru rate by 8%. Unfortunately, poor average position prevents advertisers from displaying sitelinks, which provide a quick and easy way to improve click-thru rate (by 20%-30%) and potentially quality score.
    [Display] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    The neat thing about BuzzSumo’s keyword search is that it displays users with top blogs for a specific phrase, along with who shared that post. Aside from real-time campaign measurement (seen in the image below), Keyhole’s value to content promotion comes with its display of influential users speaking about the search query.
    [Display] Do B2B Companies Really Need to Be on Facebook?
    And even if you do get people to like your Page, if they don’t engage with your content, Facebook is less likely to display it in their newsfeed. 'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. ” 5.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Display] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    You need to be using markup if you want to land a spot on the product carousels, produce price displays, or feature other KG information. 'Though Google gets roughly 3.5 billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. Navigational Search. What It Is.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Display] How to Get More People to Register for Your Next Event
    The title of the ticket will be displayed on the Order Confirmation and PDF ticket, so this information will always be available to the attendee. However, over a third of those people are being left disappointed with the events they are invited to. As a result, 51% of event organizers have not been able to increase their attendance numbers.
    [Display] How to Write for the Web If You Were Born Before 1965
    These pioneers were programming in little flashing emoticons and special fonts onto their green screen displays to liven things up. 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. There is no need to type two character spaces between sentences.
    [Display] Why Google Removed Photos from Authorship
    Author Rank still exists and highly ranked authors will continue to have their content and bylines displayed prominently by Google. 'Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. Authorship was also designed to help authors gain more Google+ followers. blog Google
    [Display] What LinkedIn’s Acquisition of Bizo Means For Marketing
    For example, right within the context of a campaign, modern marketers can orchestrate a Bizo display ad to reach B2B customers with specific behaviors and attributes. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” We believe it’s also a time to celebrate the importance of open marketing platforms.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display] Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make
    Note: This is just an example -- you don''t need to have a two-part subject line as displayed to be CAN-SPAM compliant, you just need to have clear subject lines.). 'CAN-SPAM. Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. Yikes. 1) You Don''t Let Recipients Unsubscribe.
    [Display] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Real-time personalization allows you to display the most relevant web content to each visitor to your site. For example, a university system might display information about different education programs, depending on the materials a potential student has shown an interest in. Intrigued? 2) Dynamically Deliver Content.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. 'Images are crucial to making your marketing stand out, especially on Twitter. Let''s dig into it.
    [Display] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    The answer is to sell yourself; building trust means putting your passion for what you do and what you advocate for on display. 'A few weeks ago, I was proud to unveil my TEDx Navesink talk, “ The Rise of the Social Employee.” But trust is built on authenticity—and this is something that cannot be faked. Don’t Go For the Hard Sell.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Display] The Biggest SEO Shakeups of All Time
    Over the years, Google has changed all kinds of stuff, from how it displays search results to how it handles search privacy. 'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. Sooo it turns out that’s not how Google’s search engine works … at all. I know, bummer).
    [Display] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    This will ensure that when your pages are displayed in search results, the title will not be cut off and users will be able to quickly understand what the page is about. 'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. What does this mean for your professional services website?
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Display] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Facebook continues to modify its News Feed to include larger and more prominently displayed images and videos, Pinterest is now the fourth most popular social networking site , and Twitter now pulls pictures and videos right into its timeline -- and has used its recent profile pages update to allow for larger header photos and profile pictures.
  • VIDYARD  |  FRIDAY, JULY 18, 2014
    [Display] How to Transform Email Subscribers Into Qualified Leads With Video
    If your email isn’t formatted to display properly on mobile, or your landing page doesn’t provide a great mobile experience ([link] the quality of your video content won’t matter. Today, I’d like to dig deeper, and give you tips and best practices to ensure you’re getting results from using video in your email campaigns. Keep it simple.
    [Display] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    When customers interact with Sears via display ads or in-store interaction with a salesperson, the triggered email is updated real-time based on the most recent customer activity and in real-time. 'by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. “It’s like Disneyland. ” 2.
    [Display] How to Build Your Email List [GUIDE]
    Events are a great place to get email addresses as well, whether you’re collecting business cards or having people fill out a form to join your list, or simply displaying a sign-up book during an event you host yourself. 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. Voila! .
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Display] 35 Tech Terms Translated Into Plain English
    When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. With CSS, you can create rules to tell your website how you want it to display information. It''s displayed on the top of a web browser inside an "address" bar. Well, good thing I never hypothesized out loud. 301 Redirect.
  • FATHOM  |  WEDNESDAY, JULY 16, 2014
    [Display] Back to Basics: Managing AdWords Ads
    For example, if you want to test headlines, be sure your description lines, display URLs, and destination URLs are all the same. Create an ad group for each image size for image/display ads. Online Advertising / SEM / Display AdWords At the end of the day, they are just as important as everything else. Testing & Optimizing.
  • E-STORM  |  WEDNESDAY, JULY 16, 2014
    [Display] The Executive Guide to Programmatic Media Buying – Programmatic Simplified
    Display Advertising Online Marketing Trends 'Even though programmatic buying has been an industry buzzword for over 5 years, I have a feeling that many marketers are not completely clear on what this ‘new’ way of media buying is and what it really means for their business.
    [Display] The Art of Influence for Great Copywriters
    While you want to present a strong argument by making bold statements and displaying confidence, readers don’t want to feel bullied into making a decision. 'Image source. Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of  truly great copywriters. Fortunately, it doesn’t have to come naturally.
    [Display] 4 Steps to Content Curation for Inside Sales Reps
    We recommend the 4-1-1 strategy to anyone starting off in content sharing; that means each week you should share 4 pieces of 3 rd party content, 1 piece of original content, and 1 piece of content that displays your personality, such as a favorite quote or funny picture. Step 1: Create a List. Step 2: Find Content. Step 3: Content Delivery.
    [Display] 21 Decoded SEO Terms Everyone Should Know
    When the spiders come crawling across your site to look at the content you display, a sitemap is a valuable thing. 'Do Search Engine Optimization ( SEO ) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! 301 stands for the HTTP (hypertext transfer protocol) status code. Instead, they read the ALT text.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Display] 9 Awful Ways We Push Customers Away
    Give them what they need, and display logos of your security partners across your site. This is now changing with bundled fares being displayed at the search stage itself to ensure complete clarity. 'Picture this. You''re the owner of AtoZJeans.com. She quickly clicks on the email and goes to your website. What made Patty leave? Taxes.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Display] 6 Principles of Persuasion for an Amazing Copy
    Display your customers’ feedback or blog subscribers with pride – it’s only going to enhance your copy! 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Reciprocity. Social Proof.
    [Display] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Typically, online marketers submit a “core keyword” for which the Baidu system will display relevant keywords based on account information on the keyword tool homepage. 'In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Baidu Keyword Tool result with keyword “????(Coaxial Coaxial Cable)”. Click.
    [Display] 25 ideas for your social media network strategy
    This is very busy area but one of the things it will display is new people that your followers are following. Many companies are displaying Twitter handles or conversational hashtags in their normal TV and print advertising to encourage new followers who might be interested in their business. But a network plan? MAKE it happen.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Display] Which Brand Won the World Cup?
    The publicly displayed interest from famous Americans such as Pitbull, Jennifer Lopez, and Kobe further fanned the flames and legitimized American fan interest. 'This content originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Here''s what they had to say. won the internet. as well.
    [Display] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product. Affinity Marketing
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Display] 6 Things You Should Be Doing Right Now to Improve Your Website
    Why it’s important: Alt text offers a description of the image that will display if, for some reason, the image itself is not available. 'When’s the last time you checked your website’s performance? Even if your website has logged more sessions compared with the previous month, there’s more you can do. Clean up those pesky 404 Errors.
    [Display] What is a lead really?
    If I can identify someone who is displaying possible purchase intent i may reach out to them and see if there is anything i can do to help them decide if my product or service is a good fit for them. 'I struggle with the term lead. Its value is very much dependent on a number of factors.But what exactly is a lead? Maybe? Where to start?
    [Display] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    But use in-app messaging wisely and sparingly — every in-app message you display takes away from your actual application. 'Author: Adam Marchick Convincing consumers to download your mobile app is difficult — but losing their engagement with that app is easy. Build Trust to Onboard Effectively. Create an account today!”
    [Display] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    Prepare for the preview pane: The information that displays in the preview pane is a big part of the reason your message gets opened. If the pictures don’t render, or they don’t display correctly (and a lot of preview panes suppress them), your primary message will be lost. Marketing emails lure the leads, and sales reels them in.
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Display] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Instead, slowly develop your social media channels and display them prominently only after you’ve put in the elbow grease necessary to develop a respectable initial following. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • ENGAGE  |  TUESDAY, JULY 8, 2014
    [Display] I Wrote this Headline. You Won’t Believe What Happened Next!
    In all your writing, but especially display copy like headlines, decks and captions, avoid jargon at all costs. 'Love ‘em or hate ‘em, Upworthy ’s headlines get people to click ( here ’s why, if you’re curious). You get desperate around headline 21, and do something so out of left field that it''s not the typical headline. Numbers Game.
    [Display] Not Closing Deals? Your Customers May Be to Blame
    As stakeholder groups become more diverse, they are more likely to display the following symptoms of dysfunction: Stakeholders don’t have an equal voice in group discussions. '(This is the third in a series of blog posts on our latest research:  Creating Customer Consensus.). The data is clear. Important issues are ignored.
    [Display] 20 Expert LinkedIn Guides
    Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Want a Job?
    [Display] 5 Tips to Get Listed in Google News
    Nonetheless, a news sitemap will help your content get discovered faster and be displayed more accurately. To increase the likelihood that (1) your site will be picked up by Google News and (2) your articles will be displayed in the news results, you’ll want to post new (high-quality!) '100,000 business opportunities every minute.
    [Display] 5 Tips for Top-Notch Images in Every Email
    The products are nicely and clearly displayed. 'Images can make or break your email. The right image can draw a recipient’s attention and increase the likelihood of clicking on your call to action. Images are critical to emails,” says Russell Cragun, the marketing manager at Doba , a Utah-based shipping company. Use crisp images.
    [Display] The Story Behind “The Star-Spangled Banner”
    The flag later came to be known as the Star Spangled Banner Flag and is today on display in the National Museum of American History , a treasure of the Smithsonian Institution. 'The War of 1812 was a 32-month military conflict between the United States, and Great Britain and its Indian allies in North America. Corporate July 4th
    [Display] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. 'Today''s email vendors face an interesting business challenge.
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Display] PPC Budget Forecasting on the Fly
    Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc 'It’s Friday afternoon and an e-mail comes through to your inbox from your client:  “Do you think we can spend an extra $10,000 this month? We have extra budget and would love to see what the numbers would look like if we spent it in PPC. Source: [link].
    [Display] Our 5 Favorite Marketing Automation UIs
    We especially appreciate how the UI manages to compress the editing tool to fit in the left third of the screen, leaving most of the space to simultaneously display a visual preview–all without the screen feeling cramped. On the left of the screen, the overall success rate is displayed beside a trophy icon. HubSpot. Eloqua. Featured
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Display] 6 Fantastic Landing Page Examples You'll Want to Copy
    The image is a computer screen displaying an HTML bracket with a blinking cursor, helping hit home the point that you will actually be learning to create code by filling out the form on the right. 'Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. 1) Muck Rack.
    [Display] Why You Need Good People Supporting Your Digital Marketing Strategy
    Seeing the window display featuring happy yogi personalities frolicking on the beach, I realized I needed (i.e. 'Last Sunday, I dragged my boyfriend shopping with me, trading off a ride to the mall for Auntie Anne’s pretzels. My beau and I were mid-conversation, our bellies full with delicious, salty pretzels, when we passed Athleta, Gap Inc.’s
    [Display] 25 On-Page SEO Keystones to ALWAYS consider
    This is useful in case it doesn’t display correctly or a visitor is visually impaired. 'On-page SEO is a process that no serious business should ignore. Websites that follow technical best practices make it easy for search bots to find, read, and rank their content. As a result, they are rewarded with valuable traffic. Page Speed. Title Tag.
    [Display] Manufacturers: Help Your Contractors Have Online Success
    Plus, the page will display your overall customer rating. 'Many contractors have trouble navigating the digital scene. Here are some tips that can be forwarded on to them to help them get noticed and sell more of your stuff! Guest post by Lachezar Stamatov , a regular contributor to the Work N’ Gear blog. ToolStop / Flickr / CC BY.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Display] 5 Little Ways to Get More Facebook Likes
    One of the ad types that Facebook offers is a “Page Like Ad” that contains a call-to-action to “Like Page,” and can appear in the News Feed as a Page post or as a display ad on the right hand column of the News Feed. 'Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business.
    [Display] 8 Components of an Effective Email [GUIDE]
    Whether it’s displayed next to the subject line or not, that first sentence in your email is vital. 'Every email your business sends has the potential to build relationships and boost sales. VerticalResponse is here to help ensure each email you send is effective. From label. We start with the “from” label. Subject line. or symbols.
    [Display] The New Influence of Points and Voting on reddit
    'On June 18, reddit announced a change to their traditional voting system and how it’s displayed. Before getting into these changes, what this means for redditors, and what this means for marketers and advertisers, we first need to understand how voting systems influence that very nature of social websites. Reddit
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Display] The Best Infographics of 2014 (So Far)
    We love that this infographic isn''t heavy-handed on the product mentions, but still is intriguing enough for you to want to check out their website (which you know because it''s clearly displayed at the bottom). Humans have short attention spans and, let''s face it, the internet is cluttered. So scroll on and get inspired! Well done!
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Display] Google Removes Authorship Photos and Google+ Circle Counts From Search Results
    'Yesterday, Google''s John Muller made an announcement that broke marketers'' hearts: Google Authorship''s about to get a makeover. And it''s not the type of makeover that makes you say "ooo" and "ahh" and "how wonderful" -- it''s the kind that could impact your search traffic. Is Google Getting Rid of a Good Thing? And see that little click icon?
  • WRITTENT  |  THURSDAY, JUNE 26, 2014
    [Display] 15 Must-Know Copywriting Techniques
    Bullet points are useful for displaying a lot of information to readers in just a few sentences. 'Image source. If you ever want to make the ranks of master copywriter, there are some things you need to have down pat — like these 15 copywriting techniques. Long-Form Copy. It has often  been proven to beat its shorter counterparts.
    [Display] Are You Reaching Your A/E/C Lead Generation Potential?
    Think of a blog as the display window in a store—it changes frequently in order to attract more customers into the store itself (your website). Like that display window, blogs offer a place to demonstrate your very best thought leadership. 'Many A/E/C firms appreciate that their website is an important marketing tool.
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