• MODERN B2B MARKETING  |  TUESDAY, JULY 22, 2014
    [Display] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
    Real-time personalization allows you to display the most relevant web content to each visitor to your site. For example, a university system might display information about different education programs, depending on the materials a potential student has shown an interest in. Intrigued? 2) Dynamically Deliver Content.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Display] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. 'Images are crucial to making your marketing stand out, especially on Twitter. Let''s dig into it.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 21, 2014
    [Display] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    The answer is to sell yourself; building trust means putting your passion for what you do and what you advocate for on display. 'A few weeks ago, I was proud to unveil my TEDx Navesink talk, “ The Rise of the Social Employee.” But trust is built on authenticity—and this is something that cannot be faked. Don’t Go For the Hard Sell.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Display] The Biggest SEO Shakeups of All Time
    Over the years, Google has changed all kinds of stuff, from how it displays search results to how it handles search privacy. 'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. Sooo it turns out that’s not how Google’s search engine works … at all. I know, bummer).
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Display] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    This will ensure that when your pages are displayed in search results, the title will not be cut off and users will be able to quickly understand what the page is about. 'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. What does this mean for your professional services website?
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Display] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Facebook continues to modify its News Feed to include larger and more prominently displayed images and videos, Pinterest is now the fourth most popular social networking site , and Twitter now pulls pictures and videos right into its timeline -- and has used its recent profile pages update to allow for larger header photos and profile pictures.
  • VIDYARD  |  FRIDAY, JULY 18, 2014
    [Display] How to Transform Email Subscribers Into Qualified Leads With Video
    If your email isn’t formatted to display properly on mobile, or your landing page doesn’t provide a great mobile experience ([link] the quality of your video content won’t matter. Today, I’d like to dig deeper, and give you tips and best practices to ensure you’re getting results from using video in your email campaigns. Keep it simple.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Display] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    When customers interact with Sears via display ads or in-store interaction with a salesperson, the triggered email is updated real-time based on the most recent customer activity and in real-time. 'by Courtney Buchanan | Tweet this Marketers today swim in a sea of data. Combine data streams. “It’s like Disneyland. ” 2.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Display] How to Build Your Email List [GUIDE]
    Events are a great place to get email addresses as well, whether you’re collecting business cards or having people fill out a form to join your list, or simply displaying a sign-up book during an event you host yourself. 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. Voila! .
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Display] 35 Tech Terms Translated Into Plain English
    When an image isn''t able to load in an email, website, or blog post, the alt text is displayed instead. With CSS, you can create rules to tell your website how you want it to display information. It''s displayed on the top of a web browser inside an "address" bar. Well, good thing I never hypothesized out loud. 301 Redirect.
  • FATHOM  |  WEDNESDAY, JULY 16, 2014
    [Display] Back to Basics: Managing AdWords Ads
    For example, if you want to test headlines, be sure your description lines, display URLs, and destination URLs are all the same. Create an ad group for each image size for image/display ads. Online Advertising / SEM / Display AdWords At the end of the day, they are just as important as everything else. Testing & Optimizing.
  • E-STORM  |  WEDNESDAY, JULY 16, 2014
    [Display] The Executive Guide to Programmatic Media Buying – Programmatic Simplified
    Display Advertising Online Marketing Trends 'Even though programmatic buying has been an industry buzzword for over 5 years, I have a feeling that many marketers are not completely clear on what this ‘new’ way of media buying is and what it really means for their business.
  • WRITTENT  |  WEDNESDAY, JULY 16, 2014
    [Display] The Art of Influence for Great Copywriters
    While you want to present a strong argument by making bold statements and displaying confidence, readers don’t want to feel bullied into making a decision. 'Image source. Some people are naturally charismatic and persuasive, and persuasiveness is the hallmark of  truly great copywriters. Fortunately, it doesn’t have to come naturally.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Display] 4 Steps to Content Curation for Inside Sales Reps
    We recommend the 4-1-1 strategy to anyone starting off in content sharing; that means each week you should share 4 pieces of 3 rd party content, 1 piece of original content, and 1 piece of content that displays your personality, such as a favorite quote or funny picture. Step 1: Create a List. Step 2: Find Content. Step 3: Content Delivery.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 16, 2014
    [Display] 21 Decoded SEO Terms Everyone Should Know
    When the spiders come crawling across your site to look at the content you display, a sitemap is a valuable thing. 'Do Search Engine Optimization ( SEO ) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! 301 stands for the HTTP (hypertext transfer protocol) status code. Instead, they read the ALT text.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Display] 9 Awful Ways We Push Customers Away
    Give them what they need, and display logos of your security partners across your site. This is now changing with bundled fares being displayed at the search stage itself to ensure complete clarity. 'Picture this. You''re the owner of AtoZJeans.com. She quickly clicks on the email and goes to your website. What made Patty leave? Taxes.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Display] 6 Principles of Persuasion for an Amazing Copy
    Display your customers’ feedback or blog subscribers with pride – it’s only going to enhance your copy! 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Reciprocity. Social Proof.
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [Display] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Typically, online marketers submit a “core keyword” for which the Baidu system will display relevant keywords based on account information on the keyword tool homepage. 'In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Baidu Keyword Tool result with keyword “????(Coaxial Coaxial Cable)”. Click.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Display] 25 ideas for your social media network strategy
    This is very busy area but one of the things it will display is new people that your followers are following. Many companies are displaying Twitter handles or conversational hashtags in their normal TV and print advertising to encourage new followers who might be interested in their business. But a network plan? MAKE it happen.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Display] Which Brand Won the World Cup?
    The publicly displayed interest from famous Americans such as Pitbull, Jennifer Lopez, and Kobe further fanned the flames and legitimized American fan interest. 'This content originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Here''s what they had to say. won the internet. as well.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Display] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product. Affinity Marketing
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Display] 6 Things You Should Be Doing Right Now to Improve Your Website
    Why it’s important: Alt text offers a description of the image that will display if, for some reason, the image itself is not available. 'When’s the last time you checked your website’s performance? Even if your website has logged more sessions compared with the previous month, there’s more you can do. Clean up those pesky 404 Errors.
  • VIRALLY BLOG  |  THURSDAY, JULY 10, 2014
    [Display] What is a lead really?
    If I can identify someone who is displaying possible purchase intent i may reach out to them and see if there is anything i can do to help them decide if my product or service is a good fit for them. 'I struggle with the term lead. Its value is very much dependent on a number of factors.But what exactly is a lead? Maybe? Where to start?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Display] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    But use in-app messaging wisely and sparingly — every in-app message you display takes away from your actual application. 'Author: Adam Marchick Convincing consumers to download your mobile app is difficult — but losing their engagement with that app is easy. Build Trust to Onboard Effectively. Create an account today!”
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [Display] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    Prepare for the preview pane: The information that displays in the preview pane is a big part of the reason your message gets opened. If the pictures don’t render, or they don’t display correctly (and a lot of preview panes suppress them), your primary message will be lost. Marketing emails lure the leads, and sales reels them in.
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Display] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Instead, slowly develop your social media channels and display them prominently only after you’ve put in the elbow grease necessary to develop a respectable initial following. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • ENGAGE  |  TUESDAY, JULY 8, 2014
    [Display] I Wrote this Headline. You Won’t Believe What Happened Next!
    In all your writing, but especially display copy like headlines, decks and captions, avoid jargon at all costs. 'Love ‘em or hate ‘em, Upworthy ’s headlines get people to click ( here ’s why, if you’re curious). You get desperate around headline 21, and do something so out of left field that it''s not the typical headline. Numbers Game.
  • SALES CHALLENGER  |  TUESDAY, JULY 8, 2014
    [Display] Not Closing Deals? Your Customers May Be to Blame
    As stakeholder groups become more diverse, they are more likely to display the following symptoms of dysfunction: Stakeholders don’t have an equal voice in group discussions. '(This is the third in a series of blog posts on our latest research:  Creating Customer Consensus.). The data is clear. Important issues are ignored.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Display] 20 Expert LinkedIn Guides
    Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”). Want a Job?
  • MARKETING ACTION  |  MONDAY, JULY 7, 2014
    [Display] 5 Tips to Get Listed in Google News
    Nonetheless, a news sitemap will help your content get discovered faster and be displayed more accurately. To increase the likelihood that (1) your site will be picked up by Google News and (2) your articles will be displayed in the news results, you’ll want to post new (high-quality!) '100,000 business opportunities every minute.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 4, 2014
    [Display] 5 Tips for Top-Notch Images in Every Email
    The products are nicely and clearly displayed. 'Images can make or break your email. The right image can draw a recipient’s attention and increase the likelihood of clicking on your call to action. Images are critical to emails,” says Russell Cragun, the marketing manager at Doba , a Utah-based shipping company. Use crisp images.
  • MARKETING ACTION  |  FRIDAY, JULY 4, 2014
    [Display] The Story Behind “The Star-Spangled Banner”
    The flag later came to be known as the Star Spangled Banner Flag and is today on display in the National Museum of American History , a treasure of the Smithsonian Institution. 'The War of 1812 was a 32-month military conflict between the United States, and Great Britain and its Indian allies in North America. Corporate July 4th
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Display] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. 'Today''s email vendors face an interesting business challenge.
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Display] PPC Budget Forecasting on the Fly
    Online Advertising / SEM / Display AdWords Online Marketing optimization Paid Search ppc 'It’s Friday afternoon and an e-mail comes through to your inbox from your client:  “Do you think we can spend an extra $10,000 this month? We have extra budget and would love to see what the numbers would look like if we spent it in PPC. Source: [link].
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Display] Our 5 Favorite Marketing Automation UIs
    We especially appreciate how the UI manages to compress the editing tool to fit in the left third of the screen, leaving most of the space to simultaneously display a visual preview–all without the screen feeling cramped. On the left of the screen, the overall success rate is displayed beside a trophy icon. HubSpot. Eloqua. Featured
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Display] 6 Fantastic Landing Page Examples You'll Want to Copy
    The image is a computer screen displaying an HTML bracket with a blinking cursor, helping hit home the point that you will actually be learning to create code by filling out the form on the right. 'Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. 1) Muck Rack.
  • SYNECORE  |  WEDNESDAY, JULY 2, 2014
    [Display] Why You Need Good People Supporting Your Digital Marketing Strategy
    Seeing the window display featuring happy yogi personalities frolicking on the beach, I realized I needed (i.e. 'Last Sunday, I dragged my boyfriend shopping with me, trading off a ride to the mall for Auntie Anne’s pretzels. My beau and I were mid-conversation, our bellies full with delicious, salty pretzels, when we passed Athleta, Gap Inc.’s
  • WRITTENT  |  WEDNESDAY, JULY 2, 2014
    [Display] 25 On-Page SEO Keystones to ALWAYS consider
    This is useful in case it doesn’t display correctly or a visitor is visually impaired. 'On-page SEO is a process that no serious business should ignore. Websites that follow technical best practices make it easy for search bots to find, read, and rank their content. As a result, they are rewarded with valuable traffic. Page Speed. Title Tag.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 1, 2014
    [Display] Manufacturers: Help Your Contractors Have Online Success
    Plus, the page will display your overall customer rating. 'Many contractors have trouble navigating the digital scene. Here are some tips that can be forwarded on to them to help them get noticed and sell more of your stuff! Guest post by Lachezar Stamatov , a regular contributor to the Work N’ Gear blog. ToolStop / Flickr / CC BY.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Display] 5 Little Ways to Get More Facebook Likes
    One of the ad types that Facebook offers is a “Page Like Ad” that contains a call-to-action to “Like Page,” and can appear in the News Feed as a Page post or as a display ad on the right hand column of the News Feed. 'Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Display] 8 Components of an Effective Email [GUIDE]
    Whether it’s displayed next to the subject line or not, that first sentence in your email is vital. 'Every email your business sends has the potential to build relationships and boost sales. VerticalResponse is here to help ensure each email you send is effective. From label. We start with the “from” label. Subject line. or symbols.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 27, 2014
    [Display] The New Influence of Points and Voting on reddit
    'On June 18, reddit announced a change to their traditional voting system and how it’s displayed. Before getting into these changes, what this means for redditors, and what this means for marketers and advertisers, we first need to understand how voting systems influence that very nature of social websites. Reddit
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Display] The Best Infographics of 2014 (So Far)
    We love that this infographic isn''t heavy-handed on the product mentions, but still is intriguing enough for you to want to check out their website (which you know because it''s clearly displayed at the bottom). Humans have short attention spans and, let''s face it, the internet is cluttered. So scroll on and get inspired! Well done!
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Display] Google Removes Authorship Photos and Google+ Circle Counts From Search Results
    'Yesterday, Google''s John Muller made an announcement that broke marketers'' hearts: Google Authorship''s about to get a makeover. And it''s not the type of makeover that makes you say "ooo" and "ahh" and "how wonderful" -- it''s the kind that could impact your search traffic. Is Google Getting Rid of a Good Thing? And see that little click icon?
  • WRITTENT  |  THURSDAY, JUNE 26, 2014
    [Display] 15 Must-Know Copywriting Techniques
    Bullet points are useful for displaying a lot of information to readers in just a few sentences. 'Image source. If you ever want to make the ranks of master copywriter, there are some things you need to have down pat — like these 15 copywriting techniques. Long-Form Copy. It has often  been proven to beat its shorter counterparts.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Display] Are You Reaching Your A/E/C Lead Generation Potential?
    Think of a blog as the display window in a store—it changes frequently in order to attract more customers into the store itself (your website). Like that display window, blogs offer a place to demonstrate your very best thought leadership. 'Many A/E/C firms appreciate that their website is an important marketing tool.
  • FATHOM  |  TUESDAY, JUNE 24, 2014
    [Display] Enabling Sales: Change the Point of View
    If you click on the accounts tab, there is a drop-down that says View  where you select what set of data to display from accounts.  . Choose your displayed info  . ” Pulling reports? Probably not. That’s why there are analysts and dashboards. Creating more more more dashboards? Creating automation? Not directly.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Display] What You May Not Know (or Forgot) About Google Universal Analytics
    Search term exclusions: Users have the ability to identify search terms used by customers to find the website and display the keywords in reports, as well as exclude specific terms from search traffic and attribute those visitors to direct traffic. Analytics Upgrades. Here are the top perks. Tracking Code. The technologies include: Analytics.js
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Display] What You May Not Know (or Forgot) About Google Universal Analytics
    Search term exclusions: Users have the ability to identify search terms used by customers to find the website and display the keywords in reports, as well as exclude specific terms from search traffic and attribute those visitors to direct traffic. Analytics Upgrades. Here are the top perks. Tracking Code. The technologies include: Analytics.js
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Display] What You May Not Know (or Forgot) About Google Universal Analytics
    Search term exclusions: Users have the ability to identify search terms used by customers to find the website and display the keywords in reports, as well as exclude specific terms from search traffic and attribute those visitors to direct traffic. Analytics Upgrades. Here are the top perks. Tracking Code. The technologies include: Analytics.js
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 24, 2014
    [Display] How B2B Businesses Can Use Instagram
    They don’t necessarily have tangible products to sell which can be displayed on Instagram. 'I frequently hear from B2B business owners that they want to use Instagram but they just don’t know how it translates to their businesses. How B2B Businesses Can Use Instagram by Jenn Herman - Maximize Social Business. Instagram
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Display] 5 Reasons Your Marketing Can Benefit From Attending Interact 2014
    Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. 'by Amanda Batista | Tweet this It’s time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down. Together, let’s explore modern marketing’s bright future.
  • FATHOM  |  MONDAY, JUNE 23, 2014
    [Display] 3 Tips for Hospitals To Fuel Content Marketing with SEM Data
    Analytics / Big Data Healthcare Online Advertising / SEM / Display SEO healthcare marketing SEM 'As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Writing engaging and compelling content that your audience wants (AKA, content marketing). Share PPC Keyword Data to Guide SEO.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Display] How to Optimize Your Emails for Mobile: A Beginner's Guide
    Many mobile email apps, including some Android and BlackBerry apps, will only display the upper left-hand corner of your email. 'Over the past few years, mobile email opens have seen explosive growth. Not only are mobile opens growing, but they''re also cannibalizing desktop and webmail opens. What Does Mobile Mean for Me?
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 23, 2014
    [Display] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
    Display: U.S. Marketers using display advertising should consider “call now” as a viable call to action. 'Everyone today has a smartphone. And it’s forcing a shift in lead generation similar to what marketers experienced the last two decades with the Internet. We are seeing a similar shift today thanks to smartphone adoption.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 23, 2014
    [Display] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
    Display: U.S. Marketers using display advertising should consider “call now” as a viable call to action. 'Everyone today has a smartphone. And it’s forcing a shift in lead generation similar to what marketers experienced the last two decades with the Internet. We are seeing a similar shift today thanks to smartphone adoption.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 23, 2014
    [Display] Smartphones Are Transforming the Way Marketers Generate and Manage Leads
    Display: U.S. Marketers using display advertising should consider “call now” as a viable call to action. 'Everyone today has a smartphone. And it’s forcing a shift in lead generation similar to what marketers experienced the last two decades with the Internet. We are seeing a similar shift today thanks to smartphone adoption.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Display] Optimize Your Content for Inbound Marketing: Part 2
    From an SEO perspective, the title tag is HUGE because it’s what gets displayed in the SERPs. Keep the whole thing to 55 characters and spaces if you can; a longer title may not display in its entirety.  '“The best place to hide a dead body is Page 2 of Google’s search results.”. First Things First: A Recap. Thankfully, no.
  • ENGAGE  |  FRIDAY, JUNE 20, 2014
    [Display] The Future of Front-End Web Development is Now
    SVG : Scalable Vector Graphics is an image format for vector graphics, which means they can be scaled without any loss in quality (as opposed to regular raster images), they look nice and crisp on retina displays, and are able to be controlled via script (e.g., phone, tablet, even television) or desktop monitor.
  • BIZNOLOGY  |  FRIDAY, JUNE 20, 2014
    [Display] The 5 laws of effective e-Commerce websites
    Did the company display a phone number on their site? 'Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively.
  • WRITTENT  |  FRIDAY, JUNE 20, 2014
    [Display] Maximize Blog Traffic with Top 27 SEO Plugins
    Monitoring web traffic and usage stats using Google Analytics enables you to optimize your website for better rankings, traffic, and conversions.Google Analytics Dashboard for WP conveniently displays all the analytics data right in your WordPress Dashboard. 'Want to maximize your blog traffic? Sure you do. Again, I hope you these helpful.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 19, 2014
    [Display] 5 Takeaways from Search Marketing Expo Advanced 2014
    Utilize Display and Search in Tandem. Display and search have different capabilities and unique characteristics, and each should be utilized appropriately in tandem to get people to convert. 'The Search Marketing Expo ( SMX) Advanced conference in Seattle, Washington wrapped up last week. Embrace Mobile. Challenge Best Practices.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Display] 60 Marketing Acronyms Every Industry Pro Should Know
    With CSS you can create rules to tell your website how you want it to display information. For search engines, PPC ads display an advertisement when someone searches for a keyword that matches the advertiser''s keyword list, which they submit to the search engine ahead of time. It can really throw you off your game in a conversation.
  • ENGAGE  |  WEDNESDAY, JUNE 18, 2014
    [Display] How to Find and Choose a Photographer
    There are several good websites that display a variety of photographers: WorkBook , Society of Publication Designers , AIGA , The Art Director’s Club , ASMP American Society of Media Photographers and AOP The Association of Photographers are a few examples. 'I remember the first time I had to find a photographer for a photo shoot. I thought.
  • FATHOM  |  WEDNESDAY, JUNE 18, 2014
    [Display] Know Thy Competitor: Using Adwords Auction Tool to Assess Competition
    Manufacturing Online Advertising / SEM / Display 'It is said, If you know your enemy and know yourself, you will win 100 battles. If you know yourself and do not know your enemy, you will win one and lose one.    If you do not know your enemy nor yourself, you will be imperiled in every single battle.             - Sun Tzu. Great!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 18, 2014
    [Display] Q&A with Interact Keynote Speaker Hugh Herr
    Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. It is the latter world where Hugh Herr comes from. double amputee himself, he is responsible for breakthrough advances in bionic limbs that provide greater mobility and new hope to those with physical disabilities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 18, 2014
    [Display] Business Lessons from Bruce Lee and the World Cup
    When the Dutch team won, the shop owners coincidentally displayed an unusual amount of Dutch flags. When the Dutch team won, the shop owners coincidentally displayed an unusual amount of Dutch flags. 'By Mars Dorian, {grow} Contributing Columnist. When you pour water in a cup, it becomes the cup. Water can drip and it can crash.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 18, 2014
    [Display] How Peggy Olson Would Design for Interactive
    Does it display well on a mobile device? 'How would Peggy Olson design for interactive media? In the era of Mad Men marketers knew exactly how their work would be consumed. The target audience would see the ad on TV, hear it on radio, see it in a magazine or on a billboard, and perhaps it would come in the (snail) mailbox. The headlines.
  • WRITTENT  |  TUESDAY, JUNE 17, 2014
    [Display] 15 Blog Design Hacks to Maximize Social Sharing
    Digg Digg is my all-time favorite share button plugin for one very good reason: it displays the buttons in a sticky bar. 'Image source. Generally, when online marketers discuss social media marketing, we straightaway start thinking about  headlines ,  content quality , and  content marketing strategy. … But Not Too Many. Be Sticky.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 17, 2014
    [Display] Chicago Tech Community: Anyone Can Learn to Code, Part 1
    But one look at the screen would tell you otherwise: Wengrow dives into the lesson and long strings of scary-looking code pop up on the display. 'Big things are happening for the technology community in Chicago, and it’s no surprise that they’re happening at 1871. With both a M.S. in Software Engineering and a M.Ed. General
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 17, 2014
    [Display] Chicago Tech Community: Anyone Can Learn to Code, Part 1
    But one look at the screen would tell you otherwise: Wengrow dives into the lesson and long strings of scary-looking code pop up on the display. 'Big things are happening for the technology community in Chicago, and it’s no surprise that they’re happening at 1871. With both a M.S. in Software Engineering and a M.Ed.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Display] How to Find Opportunity in a Paid Search Strategy
    For this reason, it works best as part of a more expansive strategy involving content marketing, paid campaigns, and targeted display. For paid search, you typically have four options: Google AdWords, the Yahoo and Bing networks, ad retargeting, and demand side platforms: Google AdWords. Yahoo and Bing Network. Ad Retargeting. Takeaway.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [Display] John Legend Coming to Interact 2014
    About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. The fun begins now. Columbia). Content Marketing
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Display] The Art and Science of Viral Videos
    The majority of ironic elements in the videos displayed the breaking of social norms. Musical quality : 60% of the videos displayed a musical element (defined as singing, background music, or popular song references). 20% of them displayed children seemingly under the age of 10. 'Virality. What’s the secret? words. Great.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Display] 9 Silly Pinterest Mistakes Only Rookies Make
    It doesn''t matter if you have shortened links since Pinterest doesn''t display full URLs on individual pins anyway. 'With over 70 million active users on Pinterest , some are bound to be making mistakes. Some of the mistakes we make can be pretty bad, though not that big of a deal in the grand scheme of things. 3) Using a Personal Page.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 16, 2014
    [Display] Ifbyphone’s Call Tracking Technology Now Supports Google Tag Manager
    Ifbyphone’s JavaScript will automatically adjust all phone numbers on the website to display the unique, trackable numbers based on what source delivered the lead. 'With Google Tag Manager , marketing teams and agencies can add or update website tags and mobile applications quickly and efficiently without manually altering the code.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Display] Why Introverts Make Great Leaders
    And since confidence is more easily recognized by outward displays, business has a tendency to associate leadership with extroversion. 'At this moment, there is an article making the rounds called " The Confidence Gap." There’s more to it, of course. There are studies and gender lines that run through it. What Being Quiet Affords You.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Display] How to Nurture Contacts Beyond the Inbox
    This honor highlights the role of marketing automation beyond the scope of email – enabling marketers to nurture leads across email, display, and social advertising. 'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Pete Schott , Product Marketing Manager at Bizo. Lead Nurturing
  • FATHOM  |  FRIDAY, JUNE 13, 2014
    [Display] Advertising on Social Media? Be Prepared for Mobile Traffic!
    Online Advertising / SEM / Display mobile advertising Paid Search social advertising Social Media 'Advertising via social media channels can get you in front of a much broader audience. Mobile has been all the rage on the search side of things. Another area where mobile dominates in usage is on social media.  Makes perfect sense, right?
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 12, 2014
    [Display] Online Banner Ads: Out with the Old, in with Interactive
    Soon those rectangular display banner ads that sit at the top of your screen will disappear and new interactive ads will take their place. After all, display banner ads have been around since the early 2000s. What will replace display banner ads? 'The world of online advertising is evolving. Watch this video for an example.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 12, 2014
    [Display] How to Get Away Without Leaving Your Demand Gen Behind
    From pre-designed and scheduled outbound campaigns and triggered engagements to sales-enabled nurture, content marketing, and display retargeting. 'by Jonathan Riemer | Tweet this Summertime should be beach-time, mountain-time, big- city time, amusement park-time, you-name-it-time. Surely,  you have your own nightmare stories.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Display] What Facebook’s New Pages Layout Means for Your Business
    “Having a spot to prominently display reviews could pay dividends for businesses,” Overbey says. 'Facebook is at it again. Just a month after the social media giant changed its algorithm , it’s now tweaking the layout and design, adding a new feature and making page metrics more accessible. ” Intrigued?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Display] The Future of Digital Marketing is Already Here
    The billboard uses real time data gathering to locate the exact moment that a British Airways aircraft flies over, as well as when and how to display the advertisement. Even more remarkable, the system checks weather feeds to determine the height of nearby clouds, finding out which flight is visible and which information to display.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Display] 10 Things You Probably Don’t Know About Google+
    Those ads will appear across the Google Display Network (millions of sites) and with a click, you can comment, follow or in some cases, actually make a purchase. 'By Ray Hiltz, {grow} Community Member. My name is Ray, and I’m a Google+ addict. Friends try to make me stay put on Facebook. say no, no, no. Not convinced? Feeling paranoid, yet?).
  • FATHOM  |  TUESDAY, JUNE 10, 2014
    [Display] 10 Steps to Choosing the Right Imagery for Higher Ed
    Choose photos that display emotion. 'Imagery is one of the first things prospective students see when they arrive at your website or landing page. Even if you aren’t able to hire your own professional photographer, paying close attention can help you make a memorable and accurate first impression on students. Include photos of people.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 10, 2014
    [Display] Ifbyphone + Optimizely = More Call Conversions from SEO and PPC
    So in addition to tracking and measuring that call data, Ifbyphone gives marketers the power to: Track calls back to any marketing source – including TV, direct mail, print, email, display, and social – and through to revenue, so you can improve ROI and prove marketing’s impact on sales. If clicks are gold, calls are diamonds. Together?
  • MARKETING ACTION  |  MONDAY, JUNE 9, 2014
    [Display] What Sales Should REALLY Expect From Marketing Automation
    The best leads will display their interest by engaging with you: visiting your web pages, opening your emails, registering for your webinars, downloading your white papers, filling out your forms. 'The benefits of marketing automation are clear—better customer engagement, increased loyalty, and more effective campaigns. Score leads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Display] 8 ValueTrack Parameters For Better AdWords Campaign Data
    the Display Network). This field will give us an idea as to whether or not Search Partners or Display are generating valuable leads – and how budgets and strategy can be adjusted accordingly. This is only utilized for Display campaigns and is the domain name of the publisher site where the ad was clicked. network}.
  • WRITTENT  |  THURSDAY, JUNE 5, 2014
    [Display] 15 Reasons You Should Claim Your Google Authorship Markup
    If you connect a Google+ business profile with your company’s logo as the profile picture to your website with Authorship, then you can get your company’s logo displayed in the SERPs. When you claim the Google Authorship markup, links to your Google+ profile are displayed underneath the titles of your listings in the SERPs.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 5, 2014
    [Display] Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]
    Lead Nurturing cold leads contacts Content Marketing display ads Eloqua email inactive leads lead management marketing technology nine hottest ways to re-engage with inactive leads Oracle Marketing Cloud re-engaging cold leads reconnect retargeting from Eloqua. Consider these thoughts as you strive to rekindle relationships: 1. Be respectful.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Display] Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone
    While every Page has the same format for the posts in the right column, Facebook gives different businesses different sets of information to display in the left column and top navigation -- and the ability to change the placement of that information. What the New Design Looks Like. Below is an example of MIT Museum ''s Facebook Page.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 3, 2014
    [Display] How Do You Like Your City? An Insider’s Guide to San Francisco During Interact 2014
    We know it's important to cater to your customers, who want orchestrated experiences across email, mobile, social, display, and the web. 'by Amanda Batista | Tweet this Have you heard the news? San Francisco is the place to learn about our new shared mission, and the focus to helping advancing marketing to maximize customer experience.
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Display] Quantifiable Sexism in the Marketing Industry
    Online Advertising / SEM / Display Sales & Marketing Alignment AdWords sexism 'They say the customer is always right, but here’s where I’d say something is wrong. In the Internet marketing industry, women are paid less than men by 20% and undervalued by 21% among clients. points lower on average than male reps (compared to 0.43
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Display] A Few Good Reasons Manufacturers Should Use PPC
    PPC is a model of Internet marketing in which your company pays (for each click) to display an ad prominently in a search engine results page, or SERP.   It is also recommended to display “trust factors” like testimonials, product reviews, certifications, featured publications, “secure” checkout, and easy to find contact information. 
  • ENGAGE  |  MONDAY, JUNE 2, 2014
    [Display] Native is the New Black
    Long term, do you think we''ll see more traditional digital ad formats like display lose significant share to native? For us, display and native are very much complementary offerings and it’s for that reason we intentionally package them together—pairing native content with display ads from the sponsor on the same page. billion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Display] 70 Rising Social Media Stars
    Donna Moritz (Socially Sorted) — Donna’s content has been on display in some of the best sites in the business including Forbes, Yahoo!, 'Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. And usually the same people are on these lists over and over.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 30, 2014
    [Display] How to Turn a Conversation With a Customer Into a Sale
    For example, a phone call can be traced back to a display ad, direct marketing piece, or other source with call tracking technology , while Google Analytics identifies visitor behavior on websites. 'B2B sales today call for a strong back-and-forth between brand and customer to fully nurture a lead or create a long-term relationship.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Display] 4 Reporting Features You NEED in Marketing Automation
    But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide. 'Author: Frank Passantino Every marketing automation platform uses some type of reporting. Marketing Program Investment. Attended a tradeshow.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 28, 2014
    [Display] Introducing The Demand Gen Pro’s Cookbook: Tasty Tips From Marketing’s Master Chefs
    Demand Generation Content Marketing customer lifecycle marketing database hygiene display ad retargeting Lead Nurturing marketing and sales metrics and reporting Modern marketing recipes for success Twitter funnel marketing Ready to get cooking? Check out the Demand Gen Pro’s Cookbook. We bid you piping hot performance!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [Display] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    Recommendations can appear on Web pages, mobile devices, display ads, or emails (where recommendations are updated by calls to the central server each time the email is opened). 'I’ve seen more interesting systems recently than I have time to review in depth. Here are some quick sketches of products you may want to explore in more detail.
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