• FATHOM  |  WEDNESDAY, APRIL 23, 2014
    [Display] Hospital Advertising Tips: Increase Patients with Ad Extensions
    Healthcare Online Advertising / SEM / Display ad extensions 'According to an article posting in July 2012 by Kaiser Health News , only 150 of 6,000 hospitals were actively using paid advertising (Google & Facebook) to promote their hospital and medical services. Review Extensions : Review extensions are credible ratings from a 3 rd party.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Display] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    This targeting option allows you to display ads to people similar to the followers of specific Twitter accounts, as well as those who have certain interests. 'If you''re running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization. ET (11 a.m. Want to tune in? ET/ 11 a.m.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 23, 2014
    [Display] Build Safety Knowledge on Construction Safety Day
    With the priority of keeping everyone in the construction industry safe, this conference will include exhibits, equipment displays and demonstrations among other activities. 'Following is a guest post about Construction Safety Day from James White from Maxwell Systems. We all know that safety comes first, but sometimes that isn’t enough.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 23, 2014
    [Display] One million words later, I still fear publishing
    She is determined to display her intense past in an illustrated story for the young and old alike. She is determined to display her intense past in an illustrated story for the young and old alike. 'By Mars Dorian, {grow} Contributing Columnist. Because nothing is cheaper than talk, and nothing more priceless than action.”. Edit !
  • FATHOM  |  TUESDAY, APRIL 22, 2014
    [Display] Google’s April 22 AdWords Announcement
    In-App install ads – for Google Display Network, if you have a calorie counting app they’ll show your app to users who already have fitness related apps installed. Online Advertising / SEM / Display AdWords Google App keyword suggestions – based on unique data from Google Play to help drive more downloads. Insightful Reporting.
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Display] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    Similarly, in the B2B marketing world, technology companies can get away with displaying attitude, an edge, even being a bit playful. 'A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. but establishing and maintaining a strong brand is nonetheless vital. Well, no. Price has many uses. million.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Display] 13 Solutions to Your Most Common Landing Page Problems
    But that may not fully fix the problem -- you can also try displaying certain content only to mobile visitors. 'On the surface, landing pages seem simple, right? They''re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go.
  • BLOG MY CALLS  |  FRIDAY, APRIL 18, 2014
    [Display] The Friday Marketing RANT: The Landscape of Marketing Analytics is Changing.THANK GOODNESS
    This isn''t simply another dashboard that displays data, and it isn''t another way to look at the same data. 'This blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. That, my friends, would be a pretty substandard analytics tool. Really?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Display] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    Promoting tweets will allow your tweets to appear in users’ Twitter streams or in Twitter search results, whereas promoting your account will display your username under the “Who to Follow” section in users’ homepages. 'Twitter is a great marketing channel for driving traffic and generating leads. How do I choose?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Display] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    Post ads promote a brand''s Google+ post across the roughly two million sites in Google''s Display Network using AdWords targeting data. They give you the best features of social advertising (the organic content with full interactive capabilities) with the distribution of traditional display ads. Well get ready to celebrate, marketers.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [Display] Top 3 Tips for Optimizing Social Advertising on Facebook
    Marketing Land recently reported that news feed ads attained a click-through-rate 44 times higher than right-side display ads, and a conversion rate 5 times higher. Rotating ad and landing page creative regularly is probably more important on Facebook advertising than any other type of display paid search program. in 2010 to $8.3B
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Display] A Handy Guide to Optimizing Your Social Media Channels
    Google Authorship ties your Google+ profile to your blog posts, which allows Google to display information (e.g. 'This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Facebook.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Display] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    They were simple pages that served as the first point of contact for prospective customers who typically landed there by clicking on an email, display banner, or paid-search ad. 'Imagine discovering that your carefully crafted, well-written homepage wasn’t being visited. At least not as much as it used to be. Would it upset you? Not no more.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Display] Attribution for the Assist
    Analytics / Big Data Digital Marketing Online Advertising / SEM / Display SEO 'If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while.  Steve Nash is currently 40 years old, and in the NBA you won’t find many players that age still holding their own on the court.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Display] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    It usually displays this information statistically and graphically, giving you insights at a glance into which campaigns are effective and which are not. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at  3D2B. She was raised in both America and Germany.
  • B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Display] Our 5 Favorite SFA Software User Interfaces (UIs)
    If you click on “Accounts,” for example, they will change to list your company’s sales accounts by organization, and choosing one of those will cause the tabs to display affiliated documents and contact details. robust system can keep your team informed and productive, providing the information needed to turn opportunities into wins.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Display] Remember LinkedIn for social media marketing
    Time heals all things and people tend to remember the past more fondly than it was; also, you have complete control over which recommendations you publicly display so there’s no possibility of anyone punking you over this. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [Display] If You’ve Got It, Use It (Data, That Is)
    The screen now displayed a big “countdown” to the start of the movie. 'Author: DJ Waldow “Big data” is hot. If you look at how the phrase “big data” is trending on Google Trends , you can see that the term took a huge leap between 2012 and 2013, and has been rising ever since. It’s huge (no pun intended). It’s everywhere ( even on our blog ).
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Display] LinkedIn Product and Services Pages Discontinued
    The pages allowed companies to display graphic images and provide links to videos about products and services. They don’t like the fact that their recommendations will no longer display. You can display related LinkedIn groups on Showcase pages and assign any of your 1st degree contacts as an Admin of the page.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Display] 83 Exceptional Social Media and Marketing Statistics for 2014
    Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). 8% of Internet users account for 85% of online display ad clicks. No, not that.) B2B Marketing ).
  • FATHOM  |  FRIDAY, APRIL 11, 2014
    [Display] Understanding AdWords Sitelink Extensions
    Online Advertising / SEM / Display Retail / E-commerce 'Sitelink extensions are the easiest and most common type of extension to include in your ads.  Not only do these extensions help take up more real estate on the page to improve your CTR by 10-20%, they also have an impact on your ad rank.  It now factors in ad extensions and formats.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Display] Marketo Conference: Small Changes, Big Picture
    'Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. This borders on integration of Web display with marketing automation, an extremely important trend. Fair enough.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Display] What is the True Value of Social Engagement?
    Tying revenue to your social engagement will create a clear picture and display the importance of Social channels. Online Advertising / SEM / Display Retail / E-commerce 'Measuring social impact on a retail client is one of the hardest things to do.  The first thing you need to do with social channels is set up goals.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Display] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    'Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Over the last two days, over 6,000 marketers have filled downtown San Francisco with bright minds and bright ideas, the weather has been insanely beautiful (thanks, San Francisco!), All in all, it was an unequivocal success. Her basic take?
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Display] Twitter's New Profile Layout Is Here: What You Need to Know
    The tabs that display tweets, following and, followers are to the right of the profile picture and directly below the header image. 'Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. What You Should Know About the New Twitter Profile Layout. Profile Picture. Best Tweets.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Display] Tear Down This Wall Between Ad Tech and Marketing Automation
    Some 20 years later, the online display advertising industry is now a $22 billion business, with multiple formats, established exchanges, and real-time programmatic bidding capabilities. The marketer can deliver personalized, consistent, engaging experiences across display, social, mobile, website and email channels. The Ad Tech World.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Display] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    More display ads? 'More marketing doesn''t always mean better marketing. More irrelevant emails in my inbox? More sponsored selfies ? I''d pass on getting more of those things any day. That being said, "more" can also open lots of creative opportunities to engage with your visitors, leads, and customers. 1) Preview Excerpts of Gated Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Display] 7 Essential Mobile Apps for Marketers
    Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. Valuable audience insight helps you to customize messages displayed on your site, so you can maximize conversion for different subsets of your audience. have 87 apps on my iPhone.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Display] Content ROI Is a Myth
    Trying to measure content in the same way as PPC, SEO, display or any other marketing tactic is wrong. 'As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” The Content ROI Myth.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Display] Rise of the Marketing Platform
    This was true even for digital channels such as display ads and PPC – even the website was one-size fits all.  This can include video advertising, content marketing, event management, social media marketing, and display ads, to name just a few. 'Author: Jon Miller I’m about to make a staggering statement. Ready for it? Why a Platform?
  • SYNECORE  |  TUESDAY, APRIL 8, 2014
    [Display] 4 Telltale Signs That You Need a Website Redesign
    According to a study by Google , 61 percent of people will leave a website if it fails to display properly on their phone. 'Undergoing a website redesign can be a big commitment; however, having an updated website is essential for enabling you to remain competitive in any industry. Here are four telltale signs that you need a redesign.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Display] 70 New (Really) Marketing Automation Stats
    Companies that have adopted marketing automation display notable advantages compared to companies that have not adopted a marketing automation system, as highlighted below. 'They’re getting old. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s also 3 years old. It’s from 2009.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Display] 70 New (Really) Marketing Automation Stats
    Companies that have adopted marketing automation display notable advantages compared to companies that have not adopted a marketing automation system, as highlighted below. 'They’re getting old. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s also 3 years old. It’s from 2009.
  • FATHOM  |  MONDAY, APRIL 7, 2014
    [Display] Marketing Authenticity
    Failing to display authenticity, plenty of brands, companies and websites neglect plainspoken language and genuine humility for bluster and jargon. 'We can look at this title 2 ways: What makes for authentic marketing (vs. Let’s take the first question first. What makes for authentic marketing? Well, honesty, for one. Obvious, right?
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Display] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    While Gmail uses an algorithm that tries to determine the most relevant image from your email to display , if it can''t find one it likes, your email will likely be shown with some icky alt text instead of an image -- like ours looks in the screenshot above. See that little guy called out in the bottom right corner? Don''t worry. much better.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Display] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    Think of it as a smaller sitemap that’s displayed on the search engine results page. According to Wordstream , you can choose which sitelinks are displayed to mobile users as well, which is useful for B2B companies who have a local office space that mobile users may be searching for in their local area. Sitelink Requirements.
  • MARKETING ACTION  |  MONDAY, APRIL 7, 2014
    [Display] What’s a “Marketing-Qualified Lead”?
    genuinely qualified lead will display proactive engagement, and specific interest in a product or issue. Displayed Interest 1. Displayed Interest 2. 'It’s an essential question: What is a “marketing-qualified lead,” and how exactly does marketing make that determination? And once it’s in place, does sales agree? Fill out a form?
  • LEADERSHIP  |  FRIDAY, APRIL 4, 2014
    [Display] Interesting Infographics: Follow These 3 Steps To Upgrade Your Landing Page
    Ask yourself these questions: Are you properly displaying call-to-actions? 'Do you know what steps you need to take to optimize your landing pages? In this new infographic by Quick Sprout , marketers are advised to follow three specific steps, which are known to enhance a landing page’s optimization and conversion. Highlight testimonials.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Display] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    Advanced computer, networking, display, interaction, and graphics technologies allow brands to create photorealistic 3D scenes; to view, hear, touch, and even smell the computer generated environment. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. And shop.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 3, 2014
    [Display] What Long Hold Times Actually Mean for Your Business
    That way, callers’ account information—including details from the initial call—is at the fingertips of every agent, displayed when the system recognized the customer’s phone number. 'No business enjoys keeping their callers on hold. It’s not something a company sets out to do. Endless Hold Times. We’ll address the obvious first.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Display] The Top 20 Places Your Business Needs to Be Listed Online
    Display and video ads available. Each service option displays your listing in the directory, but the more you pay, the more opportunities you have to receive targeted traffic to your website. 'Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? Advantages. Advantages. Yahoo!
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Display] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter 'Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content.  Increase content engagement. Remarket to previously engaged users.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Display] One Way to Future-Proof Your SEO
    It wasn''t until businesses found they could monetize this type of technology that people began to find ways to exploit search engines and "trick" them into displaying their websites higher in search engine results pages (SERPs). 'We reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. Human. Never again.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Display] How For-Profits Look to Non-Profits for Marketing Inspiration
    For example, many display tickers on their websites tracking progress with fundraising goals, and then integrate those goals into their campaigns. 'Author: Teddy Hunt Historically, non-profit and for-profit organizations took advantage of tangibly different marketing strategies to reach their goals. Appealing to Consumers’ Humanity.
  • HUBSPOT  |  WEDNESDAY, APRIL 2, 2014
    [Display] The Hidden Costs of Creative Work (and How to Budget for Them)
    Having a high-end display (or monitor) to go with that computer is also important. On our Brand & Buzz team, for example, everyone has a Thunderbolt display, which offers higher screen resolutions than most standard displays. 'Ever take an educated guess at something, only to find out that you were way, way off? InVision).
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Display] The Definition of Omni-Channel Marketing – Plus 7 Tips
    was inspired to write this blog post after hearing Neil Mohan, Google’s VP of Display Advertising, speak at a recent conference. 'Author: Mike Stocker Marketing is undergoing rapid and major changes. The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 1, 2014
    [Display] 8 Ways to Improve Your B2B Content Marketing Video
    Displaying company website, social media channels or even a toll free number will provide a way for interested viewers to contact you. 'A recent Animoto survey revealed that 73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it. Keep it short. ?Internet Use inserts. Use title cards.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Display] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    Gawker founder Nick Denton displays traffic info on the wall of the Gawker newsroom showing Chartbeat info for the whole Gawker network as well as data on individual writers. 'A version of this post originally appeared on the Opinion section of Inbound Hub. For more content like this, subscribe to Opinion. Those Who Look. ” The Rush.
  • SYNECORE  |  MONDAY, MARCH 31, 2014
    [Display] Tips to Smarketing Team Communication Success
    Through daily analytics on both teams, you can create a dashboard that displays the progress each department is making toward their monthly goals. 'Smarketing is the unification of a company’s sales and marketing departments to form a unified team geared toward achieving overarching company goals rather than individual ones. So, what to do?
  • FATHOM  |  SUNDAY, MARCH 30, 2014
    [Display] It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!
    Healthcare Online Advertising / SEM / Display AdWords National Doctors Day ppc 'Every day, more and more people are using the internet to research and find doctors near them. According to SoftwareAdvice.com , who surveyed a total of 4,515 patients, patients are most likely to use online reviews as a first step in finding a new doctor.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Display] How to Use the VLOOKUP Function in Excel: A 1-Minute Explanation [Video]
    Here’s the simple explanation: The VLOOKUP function searches for a specific value in your data, and once it identifies that value, it can find -- and display -- some other piece of information that’s associated with that value. If you want to become a master of the almighty spreadsheet, watch the full video series here. analytic
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Display] 15 of the Most Creative Billboard Ads From Around the World
    In order to advertise Panasonic’s nose hair trimmer, this billboard was displayed directly behind power lines. This billboard was displayed just prior to the start of the 2008 EuroCup soccer tournament in Vienna. 'Yes, you read that correctly. just used the adjective "creative" to describe billboard advertisements. are you?
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Display] Twitter Launches Photo Tagging (Get Ready)
    The tagged photos will even display in embedded tweets. 'Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. They''re also allowing you to add up to four photos per tweet and tag 10 people per photo, so you could conceivably embarrass 40 people in just 140 characters. Talk about efficiency. And they''re right.
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Display] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    When all is done and said, it’s important to remember that a brand’s success on social depends largely on the attention it pays to its social displays – to whether the content it shares is truly appealing and engaging. 'This post is the second in a series that looks at social media meta tags and the ways they can power up your social content.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Display] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    Gmail''s unveiled a new field trial that turns your Promotions tab into a Pinterest-esque display. 'Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Well today, there will be a huge test rolling out that could change the way you do email marketing (again). So go on -- sign up! email marketing
  • E-STORM  |  TUESDAY, MARCH 25, 2014
    [Display] The following will give you an elementary glimpse into the complex world of the media ABCs.
    Display Advertising Online Marketing ad serving agency direct buy display display advertising media media buy media plan media planner publishers site buy 'I had no idea what to expect when taking my first job in media, a measly 7 months ago.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Display] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    Twitter actually allows you to pin more than one post, and will alternate displaying those two posts at the top of your page. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? In recent years, content marketers have learned to leverage visuals, and social marketers should be following suit.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Display] Six Best Practices for Marketing with White Papers
    one-click social sharing and other follow-on calls to action; and “inline progressive capture”–the ability to display a contact form only after the reader has read the first two or three pages, which can significantly increase conversion rates. 'Though the format is sometimes misused (i.e., Solve a real problem.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Display] 50 Unique Ideas for Your Next Email [Guide]
    “The Fourth of July is a holiday known for cookouts and backyard parties, which is why Shoplet displays products like paper plates, cups and utensils.” 'As a business owner, you’re juggling a lot of day-to-day to tasks and may not have time come up with ideas for your next email or promotion. January. Peculiar People Day.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 21, 2014
    [Display] How to Lean into a Partner Ecosystem
    At the most basic level, a partner ecosystem is a system of record that displays all of the partnerships a company has created. From event marketing to user management to marketing automation, new ecosystems are cropping up all over the tech landscape. But what are partner ecosystems, and how do they help marketers do their jobs?
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Display] 7 Little Tricks to Spruce Up an Ugly Excel Graph
    Regardless of what you use data for, you need it to be convincing -- and if you display data poorly, the meaning of your data is more likely to get lost. Before you start tweaking design elements, you need to know that your data is displayed in the optimal format. Your boss doesn''t care about little things like how graphs look, right?
  • FATHOM  |  FRIDAY, MARCH 21, 2014
    [Display] Navigating the Sea of Marketing Changes to Boost Enrollments
    Conversion Optimization & Usability Higher Education Online Advertising / SEM / Display higher ed higher-education marketing 'Is your school’s website too cool ? Yes, I said it. And that might be costing you money if you’re like many university websites. What does your university get out of its website (and marketing)?
  • ENGAGE  |  THURSDAY, MARCH 20, 2014
    [Display] 5 Steps to a Successful Infographic
    You’ll want to nail it down so the writer has a clear picture of how the text will be displayed—and can write with an image in mind. 'Don’t let these visually engaging pieces of content fool you into thinking they’re as easy to create as to enjoy. They can be tough to pull off well. Here’s how to make the infographic magic happen. timeline?
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Display] Celebrating 13 Years with a New VerticalResponse
    In the new VerticalResponse, every single email template is responsive , which is just a techy way to say that it automatically adjusts to display well on any size screen. 'These are exciting times at VerticalResponse! We’re so proud that we’ve just marked our 13th birthday. Even better, we’re celebrating with a brand-new product!
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Display] How to Display Site Content Only Your Mobile Viewers Can See
    Add the following code in the HTML <head> section of your page: <style type="text/css"> mobileShow { display: none;}. /* Smartphone Portrait and Landscape */. mobileShow { display: inline;}}. mobileHide { display: none;}}. display: none;}. That’s not a number we can ignore. media only screen.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 19, 2014
    [Display] 5 Ways to Generate More Phone Calls
    That way a unique phone number will display on your landing page or website whenever someone clicks through from that source. 'Over the last several months 18% of our total inbound sales inquiry phone calls have ended up subscribing to LogMyCalls. That''s an incredibly high percentage. Callers are FAR more likely to purchase than web leads.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Display] Help Google Connect the Dots Between Your Social Profiles
    By making these simple changes, you help Google connect the dots of your online profile — which helps ensure that the same information is displayed in the search results. still cannot get Google to display the correct address for my business, despite correcting it across all profiles and on my Google Local page. LinkedIn.
  • BLOG MY CALLS  |  MONDAY, MARCH 17, 2014
    [Display] Definitions of Important Call Tracking Terms
    Dynamic Number Insertion (DNI) - This allows call tracking numbers to display on your website temporarily and dynamically. '- Call Tracking - Google Analytics for the phone. way for marketers to track which ads, campaigns, and keywords are generating phone calls. This can be done for online or offline marketing tactics. You own them.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 17, 2014
    [Display] This is the week that was: Twitter analytics, best practice for DM and a revolutionary reading app
    This app aims to revolutionise the way we consume content – presenting it as single words moving quickly in a smaller display, rather than reading a lines of text on a page. 'After a long absence the sun has made a welcome return to central London this week and it is a welcome return, let me tell you. Let’s get analytyical.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Display] How to Integrate Email Campaigns With the Rest of Your Marketing
    Use descriptive alt text under your images in case they don’t display. 'Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Display] How to Select the Perfect Image for Your Next Blog Post
    Social networks are displaying images more prominently in their feeds, and visual content tends to generate much more engagement than text-based content. 'By now, you''ve probably heard about the importance of visual content. me too. Things to Consider When Selecting the Perfect Blog Post Image. 1) Do you have the right to use it? Blogging
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Display] A Beginner’s Guide to LinkedIn Showcase Pages
    For instance, their Microsoft Office page shows people vigilantly at work and displays the words “#GetItDone” in its hero image. 'Having more than one buyer persona is a balancing act. Add the problem of keeping all your content grouped together on one social media page, and you''re really lost. What are Showcase Pages?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 17, 2014
    [Display] 10 Strategies to Battle Content Shock
    How do we align ourselves with these filter and produce content in forms that can be absorbed and displayed by these algorithms? 'In January, I wrote a post called Content Shock which explained that we are entering a new phase in the evolution of content-based marketing. Think about that for a moment. But what? 1) Shock and Awe. Blog posts.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Display] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    This report should display data from your main marketing channels to give you a better understanding of where your traffic is coming from. 'This post originally appeared on the Academy blog. To read more content like this, subscribe to Academy. As a marketer, tracking and analyzing data is an important part of the gig. Where do you begin?
  • AVITAGE  |  FRIDAY, MARCH 14, 2014
    [Display] Content Strategy Beyond Marketing and Websites
    At the Intelligent Content conference (ICC) this reality was in full display. 'What is Content Strategy? The problem with common words, and word combinations, is we all assume our definitions and interpretations are universal. This is certainly the case with content strategy. We’re back to the blind men holding the elephant metaphor.
  • BLOG MY CALLS  |  FRIDAY, MARCH 14, 2014
    [Display] The Friday Marketing RANT: Stop Giving Bad Advice About Call Tracking
    DNI uses a piece of Javascript installed in a website''s header that temporarily displays unique call tracking numbers. As all of these numbers are displayed, your ''real'' phone number remains in your hard code and NAP is unharmed. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. get it.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 13, 2014
    [Display] What Are You Doing to Get the Most Out of Trade Shows?
    ran across a guest post from Vince Tricomi, VP, New Business Development at PFI Displays on ways you can maximize your efforts that I thought was worth repeating. In closing, leading full service exhibit companies, like PFI Displays, offer innovative, easy to use software tools that will help you measure your shows—and do a lot more, too.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Display] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    They don''t display links and pictures the same way because they''re pulled from Twitter. 'People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 billion monthly active users. Though it takes more time, their Facebook Page grows steadily and actually delivers results. Yikes. Don''t do it. Not much.
  • ENGAGE  |  THURSDAY, MARCH 13, 2014
    [Display] Spritz Spreads the Promise of Speed-Reading
    Spritz is intended for use with devices such as smartphones, smart watches, e-readers, and head-mounted displays like Google Glass. With Spritz, there is no formatting—all content is stripped down to a single, Spritzing-friendly font displayed in a tiny window at the top of the page. The longer the word, the farther left the ORP.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 12, 2014
    [Display] B2C Email Marketing: When and Why to Discount
    As you shop with Zappos and the company learns more about you, it can target the emails to the interests you display, personalizing those emails to you. 'Recently we wrote about three tactics to accelerate your B2C email marketing : personalization, segmentation, and trigger messages. Don’t rush to discount. The new customer. Send #4.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Display] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    Also, work with your marketing team to determine appropriate presentations, slideshows and/or videos for display at your booth. Today you’ll find 10 additional tips – plus a bonus tip – to help you maximize your tradeshow ROI. Distribute your press release to that media list, as well as through PRNewswire, Businesswire, or PRWeb.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Display] 10 Drool-Worthy Product Pages (And Why We Love Them)
    Instead of showing off the iPad''s retina display, weight, and other capabilities, Apple shows how the iPad fits into your life in many different ways. 'If you look at how product pages take shape from company to company, you''ll notice they truly run the gamut. After checking out these pages, why wouldn''t you want to buy their product?
  • BLOG MY CALLS  |  TUESDAY, MARCH 11, 2014
    [Display] The 5 Immutable Rules of Call Tracking
    Dynamic Number Insertion allows call tracking numbers to display on your website dynamically and temporarily. 'Rule #1 - Use Call Tracking. Rule #2 - Use Dynamic Number Insertion (DNI). If someone visits your site via a specific organic search, they will see a certain call tracking number. So.why is this an immutable rule? Analyze the data.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Display] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Display the note after your session to keep the conversation alive. 'Author: Heidi Cohen Is your content marketing like spinach? In other words, is your information healthy, but unappealing? If your content isn’t being consumed, the problem may be that your information isn’t visually appealing to your target audience. Humans are visual.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Display] How to Manage Your Marketing Budget [Free Templates]
    This is especially true when it comes to paid advertising (search and display ads, social media ads, etc.). 'Here''s a hypothetical for you: Your company has decided to invest in a website redesign so you can improve lead generation, and you''re responsible for managing the project. ” The answer, of course, is “it depends.”
  • BLOG MY CALLS  |  MONDAY, MARCH 10, 2014
    [Display] Call Tracking and SEO: What We Know and What We Don't Know
    This allows new call tracking numbers to display dynamically and temporarily via a snippet of Javascript, while simultaneously keeping the default number hard-coded on the site. 'Call tracking numbers and their impact on SEO is a subject that has garnered a fair bit of attention in the last 12 months. The only evidence is purely anecdotal.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 10, 2014
    [Display] 3 Tips to Make the Most of Your Display Ads With Smart Design and Testing
    Because display ads tend to trigger a more creative side in marketing teams, marketers may feel they can be less focused on analytics and pay more attention to qualitative decisions such as colors, taglines, animation, etc. So how do you balance creative strategy with industry best practices for display ad marketing? blog display ad
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 10, 2014
    [Display] Big Data Is Driving Content Marketing Strategy
    ” He also talks about the different and isolated objectives of the search, the display, and the social teams separately driving conversion, awareness and amplification. 'According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Steps To Avoid The Information Crisis.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 7, 2014
    [Display] Ontraport Revamps Its Small Business Marketing Automation System
    Nor does it hurt that I enjoy their corporate sense of humor – see their recent announcement of integration with Wistia for video display, featuring 9-year-old “Girl CEO” Phoebe Ray, daughter of the company founder. It was especially hard for someone like me who only touches those features once or twice a year.
  • SYNECORE  |  FRIDAY, MARCH 7, 2014
    [Display] 5 Steps to Stop Motion Video Success!
    'Stop motion videos give photographers, videographers, and social media specialists a unique, creative way to display a visual story. The words "stop motion" really just mean that you are shooting a series of photos that are taken so close together that they almost seem like a video. It is all up to you! Step 2: Set The Stage. Step 3: Action!
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Display] How to Create a Fantastic Email Newsletter [Checklist]
    Some email clients also won''t display HTML properly, which is why you need to make sure your emails look great in plain text. 'Sending an email newsletter requires juggling a lot of moving pieces. Oh, and if you mess any of it up, there''s no "redo" or "update" button.). 1) Figure out your newsletter''s goal. Have one in place? 10) Send.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Display] Getty's New Free Stock Photos Come With a Price
    An iframe is a type of code that takes a piece of content that lives on another website and puts it on your site, and the site that hosts the code has complete control over what displays on your site. 'It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Find an image you like, then click on it.
  • BIZNOLOGY  |  THURSDAY, MARCH 6, 2014
    [Display] Begin conducting industry intelligence in 5 minutes using share-of-search reports
    Tests with SERP displays changing the results. '(Photo credit: Benjamin Dobson). Are your industry competitors on the verge of taking you over? To understand your competitive landscape, consider conducting in-depth search marketing analysis. ll show you how to get started in only 5 minutes. Share-of-Search Reporting. Thanks Internet!
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Display] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is direct marketing, such as email, display, and PPC search. Some of it is pull (social), some push (display). in providing the greatest business value to companies.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Display] A Sampling of the Sexiest Business Blogs on the Internet
    What also stands out about this blog is the different types of media they include, and how they display it -- from blog posts to ebooks to video. 'Have you ever looked at a blog that just took your breath away? No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content.
  • ENGAGE  |  THURSDAY, MARCH 6, 2014
    [Display] 5 Tips for Working Faster and Smarter in InDesign
    Depending on which elements are selected, different features are displayed. 'If you are like most content publishers, designers, editors or marketers, you probably use Adobe InDesign to create engaging content. As someone who works in InDesign almost all day, I’ve learned a few things. Reduce file bloat. Custom keyboard shortcuts. No problem!
  • HINGE MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Display] Want Your Technology Website to Make an Impression? Make it More Human
    If you talk about them on your home and main pages, and use your graphic elements to display them both literally and figuratively, then your prospect will get a very clear idea of who you are. 'At Hinge, we recently interviewed leaders from a long-standing, successful technology firm. The secret to their success? of the time. Who are they?
  • VOLACCI  |  WEDNESDAY, MARCH 5, 2014
    [Display] Tokens for Marketers: Part 1 of 3
    When a piece of content utilizing a token is displayed, the token is replaced with information regarding what the token specifies -- and you can use tokens to easily retrieve and display data like a page title, summary, an author''s twitter handle, and more. How it will be displayed: https://www.volacci.com/blog/tokens-part-1-3.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Display] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    'My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. This can happen via real time bidding for ads on external Web sites or on the client’s own home page.
  • FATHOM  |  TUESDAY, MARCH 4, 2014
    [Display] Your Strategy for Staying Competitive in Online Retail
    Utilize Display & Remarketing. This type of display buy puts your products in front of ideal potential customers. Online Advertising / SEM / Display Retail / E-commerce 'I’m sure all of us have made a purchase of some kind online in the last month, and we’re not alone. Following these tips will help you get there!
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