MADISONLOGIC B2B WHITE PAPERS | FRIDAY, JANUARY 30, 2015
[Display] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
All of a storyteller’s communication tools -- their facial expressions, their gestures, their props, and even their interactions with a live audience -- are on full display in a video. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
HUBSPOT | FRIDAY, JANUARY 30, 2015
[Display] 10 Excel Tricks Every Marketer Should Know
frequency distribution displays the number of data points that fall within specified ranges in a sample. When you plot your data on a chart, add a trendline (common trendline models are linear and exponential), and then display the R 2 value, you will see a number between 0 and 1. 1) How to Summarize Data with a Pivot Table. 2 = 0.99
FATHOM | THURSDAY, JANUARY 29, 2015
[Display] Count Down to Higher Click-Through Rates with Google’s Countdown Widget
Higher Education Online Advertising / SEM / Display countdown widget education paid search Google AdWords 'Google has been making a lot of changes over the past few months, and if you read my blog Avoiding Dynamic Disaster then you know that I don’t agree with all of changes being made.
THE POINT | THURSDAY, JANUARY 29, 2015
[Display] Key B2B Demand Generation Strategies for 2015
complementary, and related, technology is programmatic display advertising. Historically, we haven’t done a lot of pure display advertising (outside of SEM and retargeting) for our B2B clients because it’s been tough to make the CPL numbers pencil out. AN) Hello, Howard. HS) Content is everything these days. Or both?
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 29, 2015
[Display] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
Do we utilize any display or banner advertisements in our PPC mix? As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. At what cost?
HUBSPOT | THURSDAY, JANUARY 29, 2015
[Display] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
While you usually can get away with the default slide size for most presentations, you may need to adjust it for larger presentations on weirdly sized displays. Then, in your final presentation, you''ll just display those JPEGs in the order you''d like the animation to appear. PowerPoint Presentation Style Tips. Select "Page Setup.".
HUBSPOT | THURSDAY, JANUARY 29, 2015
[Display] 13 Bright Ideas for Running Smarter Retargeting Campaigns
This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). 'According to retargeting platform AdRoll , only 2% of shoppers typically convert on their first visit to an online store. What''s a marketer to do? Enter retargeting.
SYNECORE | WEDNESDAY, JANUARY 28, 2015
[Display] How to Convince Your Boss to Switch to Responsive Web Design
If a desktop user tries viewing your website via mobile URL, or if a mobile user views your website via desktop URL, it will not display properly and might cause him or her to leave your site out of frustration and confusion. So, what are you supposed to do if your boss or senior designer is completely against adopting Responsive Web Design?
HUBSPOT | WEDNESDAY, JANUARY 28, 2015
[Display] How to Create a Benchmark to Measure Content Marketing ROI
Content in this phase should be more biased towards your company, displaying factors that differentiate you from your competitors in your ability to solve said problems. 'According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Awareness.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[Display] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
One additional source to consider is digital display. 'We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.
BLOG MY CALLS | TUESDAY, JANUARY 27, 2015
[Display] Discover the 5 Steps to Help You Profit with Google Adwords
Incorporate Social Proof : Display testimonials, video testimonials, text testimonials, try to include images of previous clients and customers, any credibility indicators. You''re telling Google, "Display my ad on anything you think is relevant to my keyword." Search Network vs. Display Network. AMEX OPEN Forum and Mashable.
VOICE-BASED MARKETING | TUESDAY, JANUARY 27, 2015
[Display] The Top 5 Questions Sales People Get About Call Tracking
Dynamic number insertion (DNI) enables online and mobile marketers to display unique phone numbers on a website based on the referring keyword, pay-per-click ad, search engine, or online or mobile banner ad in order to track which traffic sources generate phone calls and sales leads for their business. Your SEO is safe. Call Tracking
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 27, 2015
[Display] Four ways augmented reality will be coming to your workplace soon
typical application would be standardizing a complex and repetitive task by displaying the work instructions as a color-coded layer over an actual piece of equipment. typical application would be standardizing a complex and repetitive task by displaying the work instructions as a color-coded layer over an actual piece of equipment.
WEBBIQUITY | TUESDAY, JANUARY 27, 2015
[Display] 14 (of the) Best Email Marketing Tips and Guides of 2014
Alt text is displayed when an image in your email fails to display for whatever reason. 'Though email is one of the oldest tools in the digital marketing toolbox, it remains one of the most popular and productive. Postal Service. Nearly two-thirds of consumers have made a purchase online as a result of an e-mail marketing message.
HUBSPOT | MONDAY, JANUARY 26, 2015
[Display] 6 Basic Reports Every Marketer Should Know How to Run
This report displays the content that marketing qualified leads are viewing before and during a conversion. 'Truthfully, there are tons of metrics that you can report on. The world is your oyster. To help you wade through the haze of reports at your disposal, here are the key, basic reports that marketers should think about running.
BIZNOLOGY | MONDAY, JANUARY 26, 2015
[Display] What the BlackBerry Twitter debacle taught us about social media
Display Posting Discipline. 'If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Check out the small detail in the lower righthand corner of the screencap below: Image credit: Mashable. That’s right, the phone manufacturer’s Tweet was sent via iPhone. Not Necessarily.
MODERN B2B MARKETING | MONDAY, JANUARY 26, 2015
[Display] MarTech Momentum Continues into 2015
Want a more public and visual display of the incredible resources and energy going into this marketplace? It’s been fun to see Marketo LaunchPoint partners prominently represented among the outdoor displays. My answer—not yet, and I don’t think we should expect it to in 2015. For example, ChiefMarTech reported there was over $3.3B
HUBSPOT | FRIDAY, JANUARY 23, 2015
[Display] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
15) "Displaying Data," Bipul Deb Nath. We admire presentation for its exceptional display of data -- now this post will explain how to do the same in your own presentations. Displaying Data from. 'Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Mark Johnstone.
MARKETING ACTION | FRIDAY, JANUARY 23, 2015
[Display] SEO Basics + a Checklist for Content Marketers
50-60 characters is common, 512 pixel display maximum. 'What are the SEO basics all content marketers should know? So much time, attention, and detail goes into creating content of substantial quality. You write with passion, you express creativity in the content you develop, and find innovative ways to showcase your value. Ryan Hanley.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Display] The State of Marketing Technology in Asia
For example, data from search and display advertising should be used to shape your content strategy. 'Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. Follow David on Twitter @ketchum. Marketing Efficiency
HINGE MARKETING | WEDNESDAY, JANUARY 21, 2015
[Display] 5 Lead Generating B2B Website Trends
They also display infographics and webinars on their homepage and in their main navigation. Example: Search Engine Journal demonstrates how a responsive version of a website can simplify the user experience across different devices so that only essential information is displayed. How can your firm get there? 1) Calls-to-Action (CTA).
VOICE-BASED MARKETING | WEDNESDAY, JANUARY 21, 2015
[Display] Top 5 Display Advertising Challenges With Tips on How to Improve Results
'We do a lot of display advertising here at Ifbyphone and through my work on all of our campaigns I’ve faced many challenges in controlling campaigns to achieve positive results. The most important takeaway I can share with you is that display advertising takes a lot of due diligence to achieve successful results. Paid Search
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 21, 2015
[Display] Where Is Content Headed?
And yet marketers continue to increase the budgets for online digital display. 'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. It’s only $9.99, is chock full of brilliance, and ships in two weeks. So just go order it!). It wants to grow.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 20, 2015
[Display] 12 Noteworthy Examples of B2B Companies on Instagram
The company displays their involvement in the community by volunteering at charity events and their corporate responsibility with pictures of employees encouraging others to recycle. She built the profile from the ground up and aims to display several unique aspects of life at KoMarketing. It embodies a unique element: storytelling.
BIZNOLOGY | TUESDAY, JANUARY 20, 2015
[Display] A reminder that you live in the future
I know your 15″ MacBook PRO with Retina Display is gorgeous and that you can run a country on it but how much traveling are you really going to do. 'Look around you. Very few of you are really living the dream that living in the future affords you. Do you spend your work week in an office at a desk, day-after-day? My Box. My Phones.
MARKETING ACTION | TUESDAY, JANUARY 20, 2015
[Display] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
Even though you may not be offering email design solutions today, a designer who creates successful banner and visual display ads can easily translate those skills into creating effective email designs. 'Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. Go Beyond Conversions.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Display] 15 Gorgeous Fonts to Use in Your Next Design
Use this font to display code in your designs. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The perfect typeface can make even the most boring text seem more exciting, fun, or even mysterious. It can make someone actually want to read your article, ad, or old-school brochure.
FATHOM | FRIDAY, JANUARY 16, 2015
[Display] The Right Way To Spend Millions on Senior-Living Advertising
Some media to consider include: Google Display Tactics, Yahoo Stream Ads, Yellow Pages, Gmail Sponsored Promotions , Similar Audiences. The same goes with negative placements across Google Display campaigns. Healthcare Online Advertising / SEM / Display ppc senior living Well, this is actually a very fast-growing industry.
FATHOM | FRIDAY, JANUARY 16, 2015
[Display] Fathom Education Marketing Awards $4,000 Scholarship to KSU Nursing Student Emma Hill
My aunt helped me design a brochure that I took to my school and different vet offices and local businesses, and asked them to display it. 'Emma Hill, a nursing student at Kent State University, was recently awarded the first Fathom Fund Scholarship for Purpose-Driven Students. Emma with her sister, Allison. An Interview with Emma Hill.
HUBSPOT | FRIDAY, JANUARY 16, 2015
[Display] Optimizing Your Workspace for Employee Productivity [Infographic]
Consider displaying company goals or mottos on the walls or in shared spaces to remind employees why you’re there in the first place. 'A hot topic lately has been about increasing employee productivity in the workplace while also increasing satisfaction. Luckily, there are things you can do to help! Open or Closed? The Bottom Line.
HUBSPOT | FRIDAY, JANUARY 16, 2015
[Display] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
The free Chrome Extension turns display ads into images of pets on every website you visit, including Facebook. 'Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. That you can embed a SlideShare presentation directly into a tweet?
HUBSPOT | FRIDAY, JANUARY 16, 2015
[Display] What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy
Mind boggling, but the visual display helps us imagine it. By overlaying time, data, and geography, she is able to display both the rapid progression of unemployment and the regions hit hardest. The visualization enables people to display unemployment data differently based on criteria like age, race, geographic region, and gender.
HINGE MARKETING | THURSDAY, JANUARY 15, 2015
[Display] 5 Ways to Better Connect With Your Technology Audience
Not only do webinars give your technology firm another way to display your expertise, but they also provide an opportunity to interact directly with your audience through the closing Q&A. 'Regardless of how content marketing has evolved over the years, it has always been about connecting with potential buyers. Let’s jump right in.
VERTICAL RESPONSE | THURSDAY, JANUARY 15, 2015
[Display] Why You Should be Using Product Listing Ads Right Now
You can show image ads specifically for what consumers are looking for versus a text PPC ad or an online display ad that may be more general. 'Comparison shopping sites like PriceGrabber , Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. More visibility.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 15, 2015
[Display] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
To display all of the information on your Facebook profile in Pirate English, go to your account settings, click “edit” under “Language” and switch to “Pirate English” (or even “English Upside Down”): Play some games to spice things up You’ve probably seen posts in your newsfeed or notifications about friends playing various Facebook games.
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Display] 15 Important Ways to Use Case Studies in Your Marketing
People react to familiarity -- for instance, presenting someone from London with a case study from New York may not resonate as well as if you displayed a case study from the U.K. 'When you''re thinking about investing in a product or service, what''s the first thing you do? According to Content Marketing Institute , U.K. On Your Website.
HINGE MARKETING | WEDNESDAY, JANUARY 14, 2015
[Display] The Art of Advanced B2B Email Marketing: Email Rendering
It’s important to note that email clients can only be detected if the images in the email are automatically displayed. Outlook 2000 and Apple iPhone are two email clients that display images by default. Mail, which does not automatically display images. For example, Outlook 2003 uses Internet Explorer 6 to render HTML.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 14, 2015
[Display] What is The Right Vehicle to Drive Your Email Marketing Success?
VentureBeat reports that 65 percent of all email gets opened on a mobile device first, so if your email doesn’t display well on mobile, you’re going to crash no matter what kind of marketing vehicle you’re driving. 1) Batch emails. Amtrak aims to please the masses by stopping only in busy cities where they assume their customers want to go.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Display] International SEO 101: Which Domain Structure Should You Use?
If you are debating whether ccTLD is the right choice for your site, it might be a good idea to launch a test on AdWords using a ccTLD as your display URL and measure whether there is any change in CTR. Domain Architecture Options. users. For example, “the U.K.,” “uk,” “England,” and “G.B.” 2) Create subdomains for each country or language.
HUBSPOT | TUESDAY, JANUARY 13, 2015
[Display] 9 Essential Email Inbox Filters for Marketers
do have that folder name always visible in my sidebar, and it displays the number of unread emails inside that folder. 'Tragically, if you''re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you''ve ever received. What Is Proper Email Management? Inbox Filters 101.
HUBSPOT | TUESDAY, JANUARY 13, 2015
[Display] How to Make a Chart or Graph in Excel [With Video Tutorial]
Here you can decide if you want to display units located on the Axis Options tab, or if you want to change whether the Y axis shows percentages to 2 decimal places or to 0 decimal places. 'Building charts and graphs is part of most people''s jobs -- it''s one of the best ways to visualize data in a clear, easily digestible manner.
WEBBIQUITY | TUESDAY, JANUARY 13, 2015
[Display] 19 More Outstanding Social Media Marketing Guides
Randy Krum displays a pair of infographics illustrating the best and worst times to post on social media. 'While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics. Facebook between midnight and 8:00 a.m.),
HINGE MARKETING | MONDAY, JANUARY 12, 2015
[Display] Top 5 Management Consulting Marketing Priorities
As the way that people browse the web evolves, it’s necessary to regularly reevaluate your website and see if it’s keeping up – for example, does it employ responsive design to display smoothly on multiple screen sizes, making it easy for buyers to check you out on mobile devices? Let’s walk through them one-by-one.
MARKETING CRAFTMANSHIP | SATURDAY, JANUARY 10, 2015
[Display] Hedge Fund Marketing: From Oxymoron to Best Practices
'Published in January 2015 Edition. Peppercom’s research paper begins with the statement that, “The private world of hedge funds is looking more like Madison Avenue.” But a close examination of the study’s findings suggests that this observation may be wishful thinking. Very few funds have Twitter accounts. In a business where an S.E.C.
MARKETING INTERACTIONS | FRIDAY, JANUARY 9, 2015
[Display] Digital Relevance: The Introduction
As buyers and customers become more self-sufficient at researching solutions to their problems, marketers are shouldering more of the responsibility to make sure their companies build awareness, are viewed as credible, and display enough expertise to get invited into the purchasing conversation. We ’ ve created great content. People read it.
FATHOM | FRIDAY, JANUARY 9, 2015
[Display] Evaluating a Healthcare Marketing Agency in 4 Questions
Look for the people at your agency to display outward signs of credibility. 'Choosing the right marketing agency can be a difficult decision for any healthcare company. Do you intimately understand my organization’s challenges? Read the recent article from Fathom’s Bill Balderaz in Ragan’s to learn more about what’s ahead in 2015.
HUBSPOT | THURSDAY, JANUARY 8, 2015
[Display] Infinite Scrolling: What to Consider Before Implementing It on Your Site
While the last few years have been all about creating different types of content, we''ve been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites. Infinite scrolling is another way of displaying information for readers on your website. The Pros. The Cons.
MARKETING ACTION | THURSDAY, JANUARY 8, 2015
[Display] 7 Tips to Take PowerPoint Presos from “Meh” to “Wow”
Instead, use slides to display a single image or a smattering of phrases or bullet points, and use them as points of intrigue and/or clarification for your talk. No one wants their stuff to be the latter, but it happens all the time, from the smallest business meeting to the largest keynote. Start with a question. Keep it short and sweet.
HUBSPOT | WEDNESDAY, JANUARY 7, 2015
[Display] 11 Underdog Brands That Differentiated Themselves From the Competition
CLIF Bars also keep allergies in mind with their products, and on their website you can check what you’re allergic to and it will display a list of the products you can have (if you’re allergic to milk, Kit’s organic bars are a great snack). If you haven’t heard of Apple then you’ve probably been living under a rock. 2) Ben & Jerry''s.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 7, 2015
[Display] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
We’ll see clearer definitions and get a better understanding of social native ads, native display, and custom sponsorships. Tom Channick , head of communications at Sharethrough , says: “The fastest growing ‘native advertising’ cross-section is ‘native display.’ 'By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte.
BLOG MY CALLS | TUESDAY, JANUARY 6, 2015
[Display] How to Use Call Tracking to Improve Lead Quality
Track Marketing Results – The call tracking platform will collect data and display how many calls each advertising channel is generating. 'The right data can simplify the process of generating strong leads and optimizing your marketing spend. This will ultimately reduce the cost per lead and drive higher conversion rates. Lead Scoring.
EMAGINE B2B BLOG | TUESDAY, JANUARY 6, 2015
[Display] 10 Marketing Terms You Need To Know – Pt. 1
Bing Network, and Microsoft adCenter to display in-text ads that correlate to the page content that a user is viewing. These types of businesses usually display a high level of readiness to embark on new ventures and initiatives. Many companies like Salesforce and Marketo offer software programs for B2B marketers. See what I mean?
VOICE-BASED MARKETING | TUESDAY, JANUARY 6, 2015
[Display] Why You Need Paid Search Conversion Tracking for Online and Offline Sources
It’s no surprise that marketing teams are continuing, year after year, to invest more money into paid search and display – it’s arguably the easiest way to generate conversions and leads from your target audience. 'In 2014 alone, marketers spent 26% more on paid search than in 2013 ( Target Marketing ). Call Tracking
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 5, 2015
[Display] Igniting Content: A Tale of Two Ads
In response, former player Joe Montana displays a handful of rings he won for guiding his teams to Super Bowl wins, the height of accomplishment in his profession. In response, former player Joe Montana displays a handful of rings he won for guiding his teams to Super Bowl wins, the height of accomplishment in his profession.
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Display] 87 New (Really) Marketing Automation Stats
Companies that have adopted marketing automation display notable advantages compared to companies that have not adopted a marketing automation system, as highlighted below. 'This is a January 2015 update to the original April 2014 post. It’s been expanded from 70 stats to 87. They’re getting old. It’s also 3 years old. It’s from 2009.
NUSPARK | SATURDAY, JANUARY 3, 2015
[Display] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. I did my last one on online display in the fall. Understand programmatic display advertising and retargeting.
VOICE-BASED MARKETING | FRIDAY, JANUARY 2, 2015
[Display] 15 Business Stats for Starting 2015 Off Strong
Even with some troubling statistics about the performance of display advertising, 2015 looks to be a strong year for online advertising, so take this into consideration as you plan and adjust your budget. Of course, there are always ways to improve your display ad campaigns as well. Social Fresh). Local mobile searches (85.9 Cisco).
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Display] 56 Reasons Why Content Marketing Works
The average click-through rate for display ads is 0.11%. 'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. We believe three things absolutely: 1.
WRITTENT | FRIDAY, JANUARY 2, 2015
[Display] Career Advice for Writers: How to Become a Copywriter
recommend acquiring a personal website via WordPress, and using this as a platform to display writing samples that reflect the work you’d like to be doing professionally. 'Image source. So, you’re thinking of a career as a professional copywriter. You’re dreaming of a life where you’re paid to be creative. Be honest.
MARKETING ACTION | THURSDAY, JANUARY 1, 2015
[Display] 3 Things We Can Learn From Heisman Winner Marcus Mariota About Content Marketing
His authenticity was best displayed when his actions and words confirmed and built upon his story. 'Editor’s note: Deciding what blog post to run on New Year’s Day was a dilemma. Thanks to Andy Baker of Snapshot , we’re reminded that it’s also the day of the Rose Bowl , which gives this particular post resonance.
EMAGINE B2B BLOG | WEDNESDAY, DECEMBER 31, 2014
[Display] 2015 Resolution: Google Analytics IQ & Adwords Certification
test taker has 90 minutes to complete the Analytics IQ exam and 120 minutes to complete the Fundamentals, Advanced Search, and Advanced Display Adwords exams; and 90 minutes to complete the Shopping and Video Advertising Adwords exams. Each post in this series will include the author’s own individual New Year’s resolution. Get Certified!
HUBSPOT | WEDNESDAY, DECEMBER 31, 2014
[Display] 9 Professional New Year's Resolutions You Should Actually Keep
How to Display Site Content Only Your Mobile Viewers Can See. 'I never used to make New Year''s resolutions. They seemed like a forced, trite way to make a change in my life. If I really wanted to change, why would I wait around for January First? figured I''d be better off just making sporadic changes throughout the year. 1) Master Excel.
BIZNOLOGY | MONDAY, DECEMBER 29, 2014
[Display] Is your website search a marketing or an IT function?
If you put them in charge of the results that the search engine displays, then you’ve given them a role that you don’t give them for the rest of the site. 'You can probably guess which one I think it should be. Or let them decide which messages you will use for your offerings? No, you don’t let IT decide any of that.
MARKETING ACTION | MONDAY, DECEMBER 29, 2014
[Display] Pinterest Crash Course: Get Up and Running In One Day
Boards can have display images. If you don’t include a display image on a board, Pinterest will grab one of your pins and use that as the display image, but it’s better to choose an image yourself. Your board images will display as 222 x 150 pixels when viewed as large thumbnails. 'Still holding out on Pinterest? Media.
BLOG MY CALLS | WEDNESDAY, DECEMBER 24, 2014
[Display] 7 Landing Page Blunders that are Screaming to be Fixed
Now I''m sure that Apple''s new iPad has got that wonderful new retina display, but still, it''s not our normal experience, at least on a regular computer or laptop, to sit there and read books. 'Is your landing page an ugly baby? Would you be able to recognize it for what it truly is? Unclear Call-to-Action. Too Many Choices. Limit choice.
VOICE-BASED MARKETING | WEDNESDAY, DECEMBER 24, 2014
[Display] Why You Should Be Interested In Multi-Location Call Tracking
Call tracking technology exists that allows marketers to display unique trackable numbers for multiple offices, stores, or services listed on a single web page. 'Your website is important. Maybe that’s an obvious statement, but it’s true nonetheless. This next one might not be quite as obvious yet: your mobile website is even more important.
MARKETING ACTION | WEDNESDAY, DECEMBER 24, 2014
[Display] A Celebration of the Season: 10 Holidays that Showcase Our Diversity
During the festival, India is literally illuminated by rows of lamps (on land and set adrift on water) and fireworks displays. 'The etymology of holiday harkens to the Proto-Germanic hailagaz (“holy, bringing health”) and hailaz (“healthy”). Descendants are many, including Old English halig, Old Saxon h ?lag, Yom Kippur (October). Corporate
EMAGINE B2B BLOG | TUESDAY, DECEMBER 23, 2014
[Display] B2B Marketing Must Have: Remarketing (And How To Make Your Campaign Successful)
These prospects are identified through cookies and then served tailored ads across the Google Display Network (GDN). 'Remarketing has been around for some time and is quickly becoming the most effective and affordable way to reach back out to interested prospects and turn them into customers. Remarketing for B2Bs. Create narrow custom lists.
VIRALLY BLOG | TUESDAY, DECEMBER 23, 2014
[Display] Why 3 is the magic number with ebooks and whitepapers
Closing content should be for those prospects that have displayed buying signals and are looking at making a purchase very soon. 'We all know the value of creating great content. Ebooks and whitepapers are a great way to educate your prospects and customers with your thoughts and ideas of how you can help them. Here is why you need 3!
B2B MARKETING INSIDER | MONDAY, DECEMBER 22, 2014
[Display] Top Marketing Predictions For 2015
'Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions included bets that content marketing conversations would mature.
VIDYARD | MONDAY, DECEMBER 22, 2014
[Display] Load Video Players on Demand without Impacting Page Performance
By loading a player dynamically after the page has loaded, we gain some flexibility in choosing when and how the player is displayed. 'You’ve probably spent a lot of time thinking about what videos you want on your website and where they are going to be placed. Take a look at the simple example below. Video 1. Video 2.
MARKETING ACTION | THURSDAY, DECEMBER 18, 2014
[Display] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
Here’s a look inside: High-scoring leads are automatically moved to Act-On’s Hot Prospects list, which is displayed inside the Salesforce dashboard, so the sales team can qualify opportunities and prioritize follow-up faster. 'Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it? Too Many Leads, Not Enough Time.
VOICE-BASED MARKETING | WEDNESDAY, DECEMBER 17, 2014
[Display] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
And for businesses, directories, and lead gen services that list many phone numbers for different stores, offices, or services on the same web page, SourceTrak can display unique trackable numbers for each one. 'Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution.
MARKETING ACTION | WEDNESDAY, DECEMBER 17, 2014
[Display] Best Practices in Email Deliverability: Uncommon Tiers of Engagement
Litmus is a tool that can display how your email will appear across many different devices and providers. 'Email engagement has evolved and expanded over the years to include many different forms and actions, which we call “tiers.” In the 3 uncommon tiers of engagement, the recipient has… Opened and skimmed the message.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 15, 2014
[Display] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels? Going Mobile – You’ve got web, email, social, and display. We are honoring excellence in modern marketing across 20 categories. Go for it!
VERTICAL RESPONSE | MONDAY, DECEMBER 15, 2014
[Display] Three Ways to Rock Organic Search Results
” The purple box on the right highlights paid results (display and pay per click), and the results in the purple box on the left display organic results. 'Every business could benefit from more website or brick and mortar visits. After all, results that appear on the first page enjoy a whopping 95% of all search traffic.
MARKETING ACTION | MONDAY, DECEMBER 15, 2014
[Display] Title Tags, Headings, and You: Get Tips for SEO Success
It’s displayed when someone bookmarks your page, is shown as the title in search results, and appears at the top of a browser window when someone is looking at the page itself. Not long ago, guidance was to write a title tag that was fewer than 65 characters/spaces long, because that’s how many Google would display. ” 3.
BLOG MY CALLS | FRIDAY, DECEMBER 12, 2014
[Display] Are you Missing out on these Google Marketing Tools?
This tool measures in-store sales through mobile devices, customer interactions with mobile sites and app downloads from display and search ads. 'No matter what the status of your relationship with Google is on a given day, it never hurts to take advantage of their marketing tools. Google Trends. Google Alerts. Google Think Insights.
HUBSPOT | FRIDAY, DECEMBER 12, 2014
[Display] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people. Impressions measure the number of times an advertisement is displayed (i.e. 'How much money do you think you''re wasting on paid advertising? How exactly are they doing this?
BLOG MY CALLS | THURSDAY, DECEMBER 11, 2014
[Display] Keywords: The Foundation of Your PPC Campaign
This preserves resources by preventing your ads from being displayed when specific keywords accompany your targeted keywords. These categories include: Broad Match: If this option is selected it will display ads in relation to a wide range of keywords that include variations of your original keyword. Thorough Keyword Research.
HINGE MARKETING | THURSDAY, DECEMBER 11, 2014
[Display] 10 Email Marketing Tips for Tech Firms
Beware of rendering issues - Be cognizant of display challenges across different email services, as email clients render emails differently than others. In addition, images often do not render immediately and require recipients to allow images to display. Your subject line has a direct impact on your open rate. On Google+ or LinkedIn?
BIZNOLOGY | THURSDAY, DECEMBER 11, 2014
[Display] Internal Social Business for Leaders series: 1. Your profile
Make sure all the chosen profile pictures survive the cropping and display restrictions imposed by the platform. How can I get started? The first post will cover the most fundamental aspect of it: your profile in the social platform. The audience is different, so cater for what they are looking for. Have I seen her in the past? Your bio.
SAZBEAN | THURSDAY, DECEMBER 11, 2014
[Display] How to Utilize Mind Maps to Enhance Your Inbound Marketing
Humans are naturally curious people and our minds are skilled in seeking patterns that are displayed effectively in mind maps. 'Who isn’t looking for more effective inbound marketing in today’s content saturated society? Let’s look at some common FAQs when it comes to implementing this powerful visual aid. So, what exactly is mind mapping?
MARKETING CRAFTMANSHIP | THURSDAY, DECEMBER 11, 2014
[Display] Re-Thinking the “Best B2B Advertisement of the 20th Century”
The iconic print display ad featured an executive in a bow tie hunched forward in a swivel chair, scowling into the camera. 'In 1958, Gilbert Morris – an account executive at the Fuller Smith & Ross ad agency – created the, “I don’t know who you are,” business-to-business advertisement for McGraw-Hill Publishing Co. Quite an achievement.
MARKETING ACTION | THURSDAY, DECEMBER 11, 2014
[Display] Get it in Writing: The Benefits of a Sales and Marketing SLA
Gamification is a way of turning a process into its own reward by awarding points or badges for participation, displaying leaderboard scores to drive competition, and awarding prizes to participants for completing certain tasks. However, establishing and enforcing SLAs can be a huge challenge for many organizations. Number of qualified leads.
CK'S B2B BLOG | WEDNESDAY, DECEMBER 10, 2014
[Display] MEGA-TRENDS Video Series: Trend #4 Immersive 3-D Display
'What''s so un-innovative about our current 2-D Web Experience? Learn all in the video clip below (run-time: 1:19). Want to check out all of CK''s Videos? Just go here
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Display] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
You’ll need a few display ads and can try retargeting on social media or through Google Adwords. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget. Estimated cost: $50 per call to action. Never settle.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Display] How Much Should Sponsored Articles Really Cost? [New Data]
In the study, publications were classified as websites that already utilize traditional display advertising and have editorial content that is regularly created by more than five writers, contributors, or columnists. 'Sponsored articles are one of the new shiny new objects in the content marketing world. Sponsored Article Pricing Analysis.
MARKETING ACTION | WEDNESDAY, DECEMBER 10, 2014
[Display] Spam Filter Basics: How to Keep Your Emails from Getting Blocked
Positive actions may include things like opening a message, adding an address to their contact list, clicking through links, enabling images to display, and scrolling through the message. 'It’s the holiday season, which means marketers are really busy. How do Spam Filters Work? Reputation. Authentication. Formatting. Engagement. Reputation.
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Display] Top Trends in A/E/C Marketing for 2015
Today, “responsive design” enables websites to recognize the size of device a visitor is using and render appropriately, displaying an optimal design for any device: from phone to tablet to laptop to big-screen TV. So what do these A/E/C firms need to know about marketing in 2015? 1) Responsive Websites. But not anymore.
LEADERSHIP | TUESDAY, DECEMBER 9, 2014
[Display] 3 Attributes of the Modern CMO
Given that a sporting event is a high-energy display of emotions by fans, it makes perfect sense for a brand to reach out and aim to ride along on that wave of adrenalin. 'CMO Spotlight: Susan Johnson, CMO, SunTrust . While they may seem like fairly obvious traits, Johnson says they are often taken lightly or not sufficiently cultivated.
SYNECORE | TUESDAY, DECEMBER 9, 2014
[Display] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
Responding to market (and shareholder) demand, Facebook and Twitter have recently announced (or strongly hinted at , in the case of Twitter) the introduction of filtered feed algorithms that will control which content is displayed in user feeds. Ostensibly, this is said to be done in an effort to provide more relevant content to users.
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Display] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
One of the ways they''ll be ranked is on the strength of the relationship between you and the person/Page publishing the post -- in other words, as Search Engine Land says , "The closer the connection, the higher a given piece of content will display in the results." In theory, it seemed like it could help me. Maybe. The Facts.
VIDYARD | TUESDAY, DECEMBER 9, 2014
[Display] Cetera Creates Award-Winning Nurture Program with a Combo of Marketing Tech
Developed campaigns and specialized segments to re-target prospects with display and social ads based on their unique web engagements. 'It’s safe to say that most marketers can identify with the challenges of delivering an aggressive quota of new marketing qualified leads (MQLs) each month. They wanted to bring in more MQLs, faster.
VOICE-BASED MARKETING | THURSDAY, DECEMBER 4, 2014
[Display] Top 5 Tools for Enterprise Marketing Teams
While Microsoft PowerPoint is certainly an important tool for presentations, Prezi enables enterprise marketers to create fluid, custom presentations ideal for tradeshows or around the office on screen displays, without PowerPoint expertise. We use Prezi to create the looping presentations displayed at our tradeshow booths. General
BLOG MY CALLS | WEDNESDAY, DECEMBER 3, 2014
[Display] Is Your Call-to-Action Failing you?
Be sure to display testimonials and other endorsements leading up to your CTA. 'As marketers we can spend a good deal of time fixating on the amount of traffic our website is attracting. However, when the leads fail to come rolling in we have to take the time to evaluate the effectiveness of our call-to-action. Read More. Marketing Tactics
HINGE MARKETING | WEDNESDAY, DECEMBER 3, 2014
[Display] How to Find the Best Keywords for Optimizing Your Website Content
This tool will display the overall “interest over time” of a keyword and also includes a forecast for certain terms. 'Keyword research has become harder and harder as Google continues to hide more information from webmasters. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data?
HUBSPOT | WEDNESDAY, DECEMBER 3, 2014
[Display] How to Track Content ROI: A Step-by-Step Guide
If you visit Toggl while your time is being tracked, you’ll see the entries you’ve created through the Chrome plugin displayed with the description and project data you entered: Once you have the browser extension installed and your projects set up in Toggl, simply click on the button whenever you’re working on a particular content piece.
HUBSPOT | WEDNESDAY, DECEMBER 3, 2014
[Display] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
If your image is smaller than 600 x 315 pixels, it''ll still display in your post, but it''ll be much smaller: Adding the Open Graph Tags. Now, when you post a link to your article to Facebook, the Open Graph Protocol will read the OG:image tag and display the image you point it to. 'We''ve all been there before. Or worse, none at all.
FATHOM | TUESDAY, DECEMBER 2, 2014
[Display] The Ultimate 2015 SEO Redesign Checklist
'If you’re planning on a website redesign heading into the new year, read on! We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. of the top 10 million websites online using the tool today. but it’s worth it.