• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Display] Content Methodology: A Best Practices Report
    social content • Paid search and display Divisible Content Across Channels V. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. the stories.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Display] Content Marketing Playbook: Strategy and Roadmap
    CONSTRAINTS: For confidentiality reasons, the data must be displayed. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. After.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Display] Evangelizing a Content Marketing Program
    more troubling, 85 percent of display ads are clicked on by 8. On a related note, 86 percent of consumers exhibit ban- ner blindness, unable to recall the last display ad they saw. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. That’s why.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Display] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Display (Google Display Network, Adroll, etc.). You invest in paid media (search, social, display, retargeting, etc.). According to the State of Pipeline Marketing Report 2015 , less than half of CMOs believe that their team is using the correct attribution model. You want to accurately connect marketing to revenue. Organic.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 26, 2016
    [Display] Your Content Pros' Guide to Crafting the Optimal Experience
    Click here to hear Yoav share more about: How to take control of your destiny when it comes to displaying great content online. Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Is your website unattractive or are your customers giving your content the silent treatment? Show and Tell.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Display] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    Outbound Engine puts it best: “If an email does not display correctly, 71.2 When I think about digital storytelling, there are a few images that come to mind. picture crisp, vivid photography that draws my eye to a publication. picture articles so compelling I can practically hear the clear voice of the writer who composed it.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Display] ABM Vendor Guide: Differentiators for Result Analysis
    and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. ABM specialists provide account-based result metrics such as percentage of target accounts reached, amount of time target accounts are spending with company messages, and distribution of messages by department within target accounts.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Display] ABM Vendor Guide: Special Features to Deliver ABM Messages
    Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Display] Three Tips for Boosting SEO with Social Media
    Long-form social media posts can rank in Google and can be displayed in the search engine results pages. There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Grow a genuinely engaged follower base.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Display] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    Displaying a standalone interstitial that the user has to dismiss before accessing the main content. Those include age verification displays, as noted above, and pop-ups that let your user know you use cookies. Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Source: Google.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 24, 2016
    [Display] ABM Vendor Guide: Features to Customize Messages
    So the customization vendors in the Guide either provide customization to support a different ABM function such as display advertising (Demandbase, Kwanzoo, Vendemore) or have a broadly-usable customization tool they have targeted at ABM applications (Evergage, SnapApp, Triblio). The Guide lists just a half-dozen vendors in this category.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Display] How to select the perfect B2B data vendor
    Some marketers prefer the convenience of using a one-stop shop for digital marketing, whereby the vendor not only provides the data, but also delivers email and manages display advertising and retargeting. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Display] The Five Best Pinterest and Instagram Marketing Tools
    Sample review:  “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.” Pricing:  free.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Display] 5 Ways to Get Personal With Your Audience at Scale
    displaying a particular coupon code to a user based on a specific form being completed). Dynamic content sections adjust displayed content based on simple rule-based audience-to-message alignment–reference audiences are established that can be re-used consistently while building emails and landing pages. Develop Messaging Categories.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Display] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    This technology allows you to then advertise only to this audience on other websites across the internet that participate in the Google Display network. However, there are a myriad paid advertising solutions to pick from and companies are too often confused or overwhelmed about what option is best for them. Strengthen your talent pool?
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Display] How To Measure Paid Media ROI (ROAS)
    Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. Cost Per Lead (CPL). As such, they want you to think and optimize in those terms. ROI / ROAS.
  • VIDYARD  |  MONDAY, AUGUST 22, 2016
    [Display] The Making of Vidyard’s New Website Product Tour Videos
    We knew that the scripts shouldn’t be all buzz words, with our actors saying things like, “If you click here and then scroll down you’ll see this…” We could keep the actors’ dialogue direct and simple, and use the UI on screen to display the complex details of our product. Recently, Vidyard quietly launched our new website. Pre-Production.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 19, 2016
    [Display] Guide to ABM Vendors: What's in a Complete ABM Stack?
    They often specialize in channels such as display ads. Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. All the functions are indeed required, but the sub-functions are optional. The first obvious question is how many vendors deliver each sub-function.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Display] How Does Content Marketing Help with SEO?
    Although you may have excellent editorial links pointing back to your website from trustworthy high-domain-authority websites, it won’t be as great a benefit if your website is poorly designed and doesn’t have a responsive design that displays and performs well across devices. Guest post by Sam Allcock. What is the difference?
  • CONTENT STANDARD  |  FRIDAY, AUGUST 19, 2016
    [Display] 2016 Content Marketing Trends Reveal How Story Can Save Your Brand
    As with much marketing nomenclature, it’s an easy mistake to make. A lot of great storytelling does happen through content—but just because your brand creates something longer than a display ad tagline, doesn’t mean it tells a story. Adblock and Facebook enter into an arms race over the filtering of native advertising content.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Display] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    In fact, no one was really asked to do anything -- the display itself was enough to make people stop, observe, and then voluntarily interact. The company’s Twitter handle and a branded hashtag were featured on the display in large text, which made it easy for people to share the experience on social media. it was an experience.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Display] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Either approach can be effective.
  • KEO MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Display] Five Tips for an Improved Website Conversion Rate
    Adding customer testimonials, displaying product reviews and listing notable certifications and awards that your company has won can go a long way toward establishing trust with your audience. “What is a good conversion rate for my lead generation campaign?”  That is a question that most marketing people ask when they are planning a campaign. 
  • HALEY MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Display] When one petite pixel caused a huge email headache
    Any email developer will tell you that developing emails can be a real pain. As you may know, Haley Marketing Group is currently conducting a survey of the staffing industry to find out what works and what doesn’t in staffing sales and recruiting. However, we need the staffing industry to respond first. So, what happened? What next?
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Display] Latest Job Board and HaleyMail Updates: v3.9.5 Release Notes
    We squashed a pesky display bug where third-party-integrated clients were seeing the wrong recruiter assigned to jobs on the Edit Job screen. What’s new with HaleyMail and our Job Board? Glad you asked! We’re continually improving, upgrading and, yes, debugging our software to deliver a more seamless experience for you. Bug fix.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Display] Origami Logic Scores Gold with “Brand Olympics” Campaign
    This kind of “social wall” is also commonly used for events to display live tweets as they posted. Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Display] 7 Excel Error Messages You're Sick of Seeing (And How to Fix Them)
    Excel displays the #VALUE! When you see ##### displayed in your cell, it can look a little scary. The good news is that this simply means the column isn't wide enough to display the value you've inputted. error, you can add a custom display message. Here's the truth: Excel struggles are real. Check 'em out below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2016
    [Display] 5 Ways to distinguish your content and brand by using research
    We want our audience (and your audience) to see exactly what the point is of even displaying the data in a graph in the first place. By  Tom Webster, {grow} Community member. When everyone is doing the same thing, and no one is standing out, there is only one thing to do — you need to do what others will not do. Good question, eh? 2.
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [Display] How To Adopt ABM Predictive Analytics at Your B2B Organization
    This enables a comprehensive display of all key marketing touchpoints within the same system (the CRM). Advanced attribution solutions perform lead-to-account mapping , displaying marketing touchpoints by account. Predictive ABM analytics take a typical ABM strategy a step further. How do predictive technologies fit within ABM?
  • DISCOVERORG  |  MONDAY, AUGUST 15, 2016
    [Display] Peaches, Netflix, and Sales Intelligence – Try Before You Buy
    Here’s the thing about evaluation though, it’s the precursor to change, and its impending arrival on the scene can cause even the best of us to display some out of character behavior. “Try before you buy” is the new world order. Whether it’s a free month of Netflix, a $0.99 My wife, who works as a chef, spent 30 minutes picking out peaches.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 14, 2016
    [Display] The Difference Between Native Advertising and Content Marketing
    If you’re paying to display your content, it’s advertising. Most of you are  exposed to hundreds, maybe thousands, of ads in the span of just one day. In a world that is always switched-on and plugged-in, messages like “buy now” and “subscribe here” are difficult to escape. What is Native Advertising?
  • BIZIBLE  |  FRIDAY, AUGUST 12, 2016
    [Display] An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won
    We don’t yet know who is viewing our site, clicking our display ads, or following a link to our content. Display ad click to an ebook landing page. This data was then pushed into Salesforce and displayed under the company account. True, Anonymous First Touch. What Does “True, Anonymous” First Touch Mean? Lead-Create Touch.
  • LEAD LIAISON  |  FRIDAY, AUGUST 12, 2016
    [Display] Buzzwords in Marketing Automation: PPC (Pay-Per-Click)
    If you use this platform, you create an ad and then place it on the Google Search or Display Network. PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation. An Overview of PPC Marketing. PPC ads are ads that you pay for every time someone clicks on them.
  • HINGE MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Display] How to Promote Your Website and Increase Your Online Presence
    If you have the opportunity to distribute collateral or display signage, are you providing a way for the event attendees to connect with your firm through targeted landing pages or social initiatives? Start with goals and outcomes. What are the typical pain points? Information is out of date. Or we’re missing new services/projects/news.
  • CONTENTLY  |  THURSDAY, AUGUST 11, 2016
    [Display] Elizabeth Spiers Reveals Why You’re Thinking About VR and Branded Content All Wrong
    What was the last display ad campaign you loved? If you do it well, it can be an incredibly cost-effective marketing tool—way more so than display ads and traditional ads. The biggest thing brands do is try to compare a branded content effort to the quality of a display ad campaign. He’s not alone in thinking so.
  • COMPUTER MARKET RESEARCH  |  WEDNESDAY, AUGUST 10, 2016
    [Display] Content in the Portal: How to Address the Partner Journey
    One of the best strategies to display your intuition and responsibility as a vendor/manufacturer is to offer robust, personalized incentives; indirect sales opportunities that equate to addressing partners’ needs and goals via practical, mindful, and easy-to-implement offerings is a best practice in partner enablement. How to repair?
  • RADIUS  |  WEDNESDAY, AUGUST 10, 2016
    [Display] 5 Direct Mail Mistakes Marketers Should Avoid
    Put a plan in place to follow up with the recipients of your direct mail campaign via email, display ad, or other digital channel. Let’s face it direct mail probably seems archaic to most marketers. But contrary to popular belief, direct mail campaigns can actually yield response rates 30 times greater than email. Click to tweet.
  • CHIEFMARTECH  |  WEDNESDAY, AUGUST 10, 2016
    [Display] Marketing technology as a strategic asset and executive unicorns
    ” It’s another matter entirely to have in-depth, qualitative discussions with such senior marketers who comfortably display a mature and nuanced mastery of the dynamics of technology management. As they make those bets, how do they maximize their value? How do they recruit, hire, and nurture right team? That’s remarkable.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Display] 5 Smart Reasons to Create Content Outside Your Niche
    Suddenly, I was no longer writing about marketing topics just on the WordStream blog. I was writing for major industry publications like Search Engine Land, Moz, Search Engine Watch, and Search Engine Journal about PPC, display advertising, social media marketing and advertising, and SEO. Ideally, both at the same time. Amazing, right?
  • ACT-ON  |  WEDNESDAY, AUGUST 10, 2016
    [Display] The Devil’s in the Details: Best Practices For Email From Names and Addresses
    When you send bulk marketing email, your email From name (the display name, also known as the email Sender name) tells your recipients who sent them the message. Here’s how an email from Content Marketing Institute displays in an Outlook client. However, building trust takes time and, most importantly, relevancy and consistency.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Display] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. Where are you?
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Display] The Future of the Internet Isn’t the Web
    In general, the past five years have seen a massive shift from web display advertising to social media and mobile advertising. Tech products are known for lionizing, buzzword-ridden launches, and the iPhone’s introduction in 2007 was no exception. “This is a revolution of the first order.” We’d heard this before.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 9, 2016
    [Display] Why Content Shock is coming to a Facebook ad near you
    How many ads can Snapchat display? If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. Simply increasing the number of ads it shows people will not be an option. So what does it mean? Monetization options. In essence, this is what social media platforms WANT to do. Seriously.
  • ACT-ON  |  TUESDAY, AUGUST 9, 2016
    [Display] A 20-Point Checklist for the Perfect Email Newsletter
    The screenshots below show the same two emails as they displayed in Gmail (top) and in Outlook. Airplane pilots use checklists to make sure nothing goes wrong during takeoff. You can use a preflight checklist of your own, too – an email marketer’s version. You’ve shown the email to someone else. Sometimes we can’t see our own mistakes.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Display] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    These foundational outcomes of marketing technology are complemented by many others, such as analytics and optimization, display tools, etc. For example if the CMO has a $1M demand generation budget, there are technologies that can help identify the right market mix model (% spend on various channels email vs. display vs. SEO vs. events, etc.)
  • CONTENT STANDARD  |  SATURDAY, AUGUST 6, 2016
    [Display] Do Marketing Campaigns Make Sense Anymore?
    Social media, display ads, email strategy, retargeting—all of these are best at driving ROI when they excel at personal engagements with individual consumers. For marketers, the term “campaign” is a basic form of measurement, and an essential way of building a larger content strategy. Running a series of newspaper ads?
  • CONTENT STANDARD  |  FRIDAY, AUGUST 5, 2016
    [Display] Are Instagram Stories Better for Brands than Snapchat?
    The Facebook News Feed (and feeds like it) satisfied these needs; acting as a single, customizable, ever-updating place where all the information we wanted to see would be displayed. When you add a Snap to your Story it lives for 24 hours before it disappears, making room for the new. Enter: Instagram Stories. Marketing Social Media
  • WEBBIQUITY  |  THURSDAY, AUGUST 4, 2016
    [Display] A Quick Guide to a Successful Trade Show [Infographic]
    Your displays, which should reflect your brand and mission, should be positioned in such a manner as to attract and engage a visitor in less than three seconds. Guest post by Tobias Dean. To begin with, you need to set up a trade show booth or tent that not only draws your audience, but also wows them.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 4, 2016
    [Display] Skip Marketing 101 and Read This Instead
    Online display advertising can have a big impact for little cost. Check out our blog on choosing the right display advertising network to learn more about online advertising. 3. As a small business owner, you understand how complicated running a business is. Not marketing is not an option. Not sure where to start? Get Our Newsletter.
  • CONTENT STANDARD  |  THURSDAY, AUGUST 4, 2016
    [Display] Suffering from Billboard Syndrome? Cure It with Content Marketing ROI
    From simple contact info to elaborate displays that even employ scent , billboard advertisements continue to be fixtures alongside many of the world’s roadways. After all, if your content is meant to drive people to your website and you’re seeing good traffic on your target pages, why mess with your formula? Run the Numbers.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Display] How to Turn Your Blog into a Lead Generating Machine
    Don’t let these spots go to waste by not putting CTAs, banners, or buttons on full display. These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. Sure, there’s software that can pull content off the internet for you.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Display] Can Marketing Automation Save Your Content Strategy?
    The same goes for interactions via social media or through display ads and other digital content: consumer behaviors are tracked and measured, and automated responses are applied accordingly. Your company needs a website. And a blog. And social media accounts—lots of them. And email newsletters, whitepapers, and infographics.
  • SNAPAPP  |  WEDNESDAY, AUGUST 3, 2016
    [Display] Hacking Audience Attention Spans With Interactivity
    It makes those images interactive and engaging so that the user has an influence on how content displays, reacts, and appears on their screens and devices. According to new data , the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era. Image Source.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 3, 2016
    [Display] How (And Why!) You Need to Create A “Content Mountain”
    This content can include blog posts, custom images, videos, and other media-rich material that you have properly tagged and displayed on your website for the whole internet to see. It’s a fact: strengthening your SEO (Search Engine Optimization) is about creating enough content volume for search engines to find your work.
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Display] Over 70 Percent of Native Ads Get a Failing Grade
    That study, however, defines native advertising as any display ad that “take on the look and feel of the content surrounding them.” News publishers are flunking their disclosure tests, and they may be killing native advertising in the process. Adblocking continues to grow on both desktop and mobile. The result is nobody wins.”
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Display] 10 TED Talks to Watch to be a Better Marketer
    It’s an untapped quality within all of us, and we’re given an opportunity to display it every day. TED, a nonprofit founded in 1984 , was created as a forum for thought leaders to give an 18-minute or less talk on the places and spaces where t echnology, e ntertainment, and d esign collide. Simon Sinek: How Great Leaders Inspire Action.
  • FATHOM  |  TUESDAY, AUGUST 2, 2016
    [Display] What to Know About Google’s Paid Search Updates – Mobile Wins Again
    The display URL already shows the domain of your ad’s final URL, meaning advertisers no longer have to enter their display URL when creating a new ad. Google is known for making covert changes and, sometimes, pulling the rug out from under marketers and advertisers. Update #1: Expanded Text Ads Rollout. How does this work?
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Display] The Top 10 Free Content Analytics Tools
    SEMrush can also help you get ahead of your competitors—by researching keywords in display ads, organic and paid search, and link building. Take this sample search for eBay.com: Users can see a website or keyword’s traffic breakdown by organic search, paid search, backlinks, and display ads. Let’s take a look. 1. Bit.ly.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Display] 15 Creative Examples of Branded Pop-Up Shops
    CP+B Boulder helped client Fruit of the Loom open up an intentionally pretentious and ludicrously over-priced boutique for its underwear, complete with colorful intimates hanging from over-the-top tree displays. Marketers spend a lot of time trying to nail down abstract concepts. Image Credit: Snarkitecture. 2) BarkShop Live. Not quite.
  • CONTENTLY  |  MONDAY, AUGUST 1, 2016
    [Display] The Best Branded Content of July: Advertising’s McConaissance Continues
    It’s a performance art-level display of apathy and ineptitude that is probably my favorite branded thing so far this year. In November 2013, Sam Slaughter, Contently’s vice president of content, asked me to join him in a conference room we call Grizzly. Instead, he offered me a job as Contently’s editor-in-chief.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2016
    [Display] You've Spoken and We've Listened: Topliners Upgrades Released
    Direct links to "Your Content" and "Your Places" have been added in the drop-down under your display name. You’ve spoken. We’ve listened. You can’t find content. The search function isn't consistent. You scroll through content that is irrelevant until you find what you’re really after.
  • CONTENTLY  |  MONDAY, AUGUST 1, 2016
    [Display] When Will the VR Revolution Come for Marketers?
    Except in this case, the display is broadcast onto the world around you. Have you tried virtual reality yet? It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. PlayStation VR, which only runs on Sony’s PlayStation 4 gaming console, offers controller add-ons.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 29, 2016
    [Display] 3 Tips to Improve Marketing Accountability
    According to eMarketer, programmatic digital display ad spending is projected to reach $26.78 Marketing accountability can be a challenging endeavor – and conquest—for organizations. Position your marketing for programmatic success. billion by 2017. That’s up from only $10.32 billion in 2014. Oracle Marketing Cloud
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Display] Wow, There is So Much Marketing Technology
    Finding your way around the London Underground or Paris Metro can be a daunting task in person, and displaying martech stack tools in the same format compares to the circuitous environment. Breaking: Technology Marketer Seeking Marketing Technology Map Gets Ambushed by Other Tech Maps. Because, have you noticed? legomylogo #success.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Display] A Step-by-Step Guide to Advertising on Instagram
    If a link click is worth a lot to you, try setting a higher than suggested bid, and your ad will be displayed over a competitor with a lower bid. With 500 million active monthly users , Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? Gender.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Display] Getting Started with Live Streaming
    Lastly, you’ll need a live stream enabled-player and CDN, which will host and display the final product from the encoding software. This will be cloud-based tool that will take the stream and generate embed codes and webpages where the video can be displayed online. Well, worry no more. We’ve got you covered. These are: 1. Firewire.
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Display] SEO: The Skill Set Every Marketer Must Have
    It affects everything your marketing department touches; web assets, search engine pay-per-click, online display ads, social media, blog articles – even offline marketing like email, television, radio, newspaper, other print and direct mail pieces. And not everyone could afford to have a full-time SEO on staff. Conclusion.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Display] 7 AdWords Features You Didn't Know Existed
    For example, if you have several products in the same category (like different HP printer ink cartridges) you can set your AdWords ad up so the displayed text will match the specific product a searcher is looking for: “HP printer ink 564” vs. “HP ink”. Queue the motivation for this article. That’s because they are using ad extensions !
  • VOLACCI  |  THURSDAY, JULY 28, 2016
    [Display] How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings
    It works just like any other Drupal theme with flexibility and customization on page displays and can place AMP ad blocks.  . Mobile users are not patient! Not only is mobile responsiveness important for your customers’ experience, it is important for Google search rankings as well. Google favors sites that are mobile-friendly and fast.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Display] 9 Companies Using Live Website Chat in a Creative Way
    They display their ‘Text-to-Chat’ phone number on their website, order receipts and packing slips to quickly facilitate communications around order inquiries, status and returns. 6) Ruffwear : Targeted Proactive Chat Invitations. Live chat technology has been around for a while. Why Engagement Matters. Live Chat as a Smarketing Tool. With 1.09
  • BIZIBLE  |  THURSDAY, JULY 28, 2016
    [Display] Why B2B Marketers Don’t Like Articles on Sales Alignment
    Displays marketing touchpoints by organization. B2B marketers are constantly looking for ways to improve, optimize, and increase the ROI of the marketing they do all day, every day. How well the marketing team works with the sales team is one of the influential factors in this larger strategy. have a theory. Sit next to your sales team.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Display] Why All Your Marketing Should Be Experiential Marketing
    And so marketers are finding themselves treated to ever more keynotes encouraging them to add experience into their mixes, alongside their displays and searches, their social media and content strategies , and their print and traditional efforts. As for the brands, experiential marketing couldn’t have possibly been easier. All of it.
  • PUREB2B  |  TUESDAY, JULY 26, 2016
    [Display] 10 Examples of Awesome Landing Pages that Convert
    It displays Neil’s happy face along with a compelling description of the offer. To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Here are a few samples of landing pages that just plain work. 1. 
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Display] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    What happens when a visitor sees your display ad, or visits your website for the first time and doesn’t fill in a form? This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. Showing the revenue resulting from inbound media spend can be straightforward if you have an online store. Medium: CPC, email, etc.
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Display] How to Improve Your Influencer Marketing Strategy
    Marketers will refer to these content pieces as UGC, or user-generated content , which is often displayed on YouTube, Facebook, Twitter, Instagram, and a variety of other sites. The answer for many businesses is – social influencer marketing. Step One – Find the Right Social Influencers. Probably not. Step Two – Social Influencer Recruiting.
  • HINGE MARKETING  |  TUESDAY, JULY 26, 2016
    [Display] How Thought Leadership Marketing Can Generate Referrals for Your Firm
    Displays of thought leadership can play a key role in generating referrals. Each contributes to leading industry publications and encourages members to speak at industry events, among other displays of visible expertise. Is your AEC firm interested in selling its services? Or is it looking to solve clients’ biggest problems?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2016
    [Display] How the Personality of a CMO Compares To Others In the C Suite
    CMOs need to moderate how they display some of their more extreme attributes. They display intensity but maintain control. Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. Let's jump right in with a finding. Help or Hinder?
  • VIDYARD  |  TUESDAY, JULY 26, 2016
    [Display] Getting Started with Live Streaming
    Lastly, you’ll need a live stream enabled-player and CDN, which will host and display the final product from the encoding software. This will be cloud-based tool that will take the stream and generate embed codes and webpages where the video can be displayed online. Well, worry no more. We’ve got you covered. These are: 1. Firewire.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 26, 2016
    [Display] Spice Up Your Emails With Animated GIFs
    GIFs can loop endlessly or only display a few sequences of the animation. Are you trying to display how a product works? For example, Kate Spade used a GIF to display the same handbag in different colors options. 4. Are you bored with your email marketing? Does it lack pizazz? But what is a GIF? How to Create GIFS.
  • INFER  |  TUESDAY, JULY 26, 2016
    [Display] Infer Scores Now Available in Marketo Sales Insights
    This Marketo view can be fully integrated within Salesforce records, where it displays Infer Scores as easy-to-understand stars and flames to help sales reps to more quickly identify and prioritize the leads that are most likely to convert. How to Use Infer Scores in Marketo Sales Insights. Click the Sales Insight option.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2016
    [Display] Data In. Data Out. The Secret to Data Driven Marketing
    With marketing automation comes great power, at a touch of a button I can send an SMS, email, push and display ads to you. Enriched display, is great for prospecting. Display retargeting is great for closing the funnel. Email opens, display conversions, in app purchased, etc. So let's start with "data in."
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Display] 28 of the Best Instagrams to Follow for Design Inspiration
    Walsh's Instagram account is a gorgeous display of her own work, the firm's, and design inspiration from others. 9) Daniel Aristizábal: @darias88. What if I told you you could visit an art gallery. from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch? Graphic Design. Neil A.
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Display] How Your SMB Company Can Adopt ABM Tactics
    Display advertising and paid social advertising can be operating in the background to warm up your accounts and really bring your message home. Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement. We want to be just like them. But, we’re afraid we won’t fit in. No, it doesn’t. That Sangram Vajre.
  • DISCOVERORG  |  FRIDAY, JULY 22, 2016
    [Display] [eBook] Account-Based Marketing
    DiscoverOrg recently partnered with ListenLoop ( the simplest retargeting software, allowing you to orchestrate personalized display ad campaigns in less than 5 minutes). Looking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Getting to Know Account-Based Marketing. Henry Schuck. Schuck explains.
  • BIZIBLE  |  FRIDAY, JULY 22, 2016
    [Display] How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing
    So not only are we reaching prospects on their LinkedIn feed, we’re able to leverage LinkedIn’s display ad network to deliver relevant content outside of LinkedIn. Like many marketers, we used to think that Social was only effective as a top-of-the-funnel discovery channel. The data from a single-touch model was inaccurate by as much as 25%.
  • BIZNOLOGY  |  FRIDAY, JULY 22, 2016
    [Display] Is your website’s newsroom missing key pieces of content?
    Make sure your contact information (and several forms of it) are prominently displayed on, or linked to on every page of your website. Make sure that your most recent press release is prominently displayed and easily accessible. If they can’t find it quickly and easily, you might have lost a press hit. Contact Information. Summary.
  • HUBSPOT  |  FRIDAY, JULY 22, 2016
    [Display] What's the Deal With Ad Blocking? 11 Stats You Need to Know
    When ads aren't displayed, content sites that host ads and the advertiser lose out on potential revenue. It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. Why is ad blocking a big deal? The lesson?
  • BIZIBLE  |  THURSDAY, JULY 21, 2016
    [Display] Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It"
    display ads, paid search, or blog). It’s easy for marketers to look at their budget as an end in itself. "We have [this] much money to market with, so let’s use it." But just because the money has Marketing’s name on it doesn’t mean that B2B marketers should allow themselves unfettered access to that cash. Test first, spend second.
  • 6SENSE  |  THURSDAY, JULY 21, 2016
    [Display] The Day of the Fish: B2B ESP 2016 Recap
    Continuing the trend, Forrester principal analyst Laura Ramos discussed the six ways predictive gives sales and marketing teams an unfair advantage and displayed a photo of a goldfish jumping from one bowl to another. In the words of B2B ESP keynote speaker Andrew Davis , “Marketers are addicts – always chasing a high.” Latest
  • CAPTORA  |  WEDNESDAY, JULY 20, 2016
    [Display] Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum
    Ad servers such as Doubleclick now allow advertisers and publishers to buy and sell ads across a variety of platforms (desktop, mobile, connected TVs) and formats (display, video, social) leveraging 360 degree insights across all of them. Same is true for social, display advertising and all of the other channels. Let me explain.
  • ACTIVEDEMAND  |  TUESDAY, JULY 19, 2016
    [Display] Web Personalization vs. Personalization
    The Difference is Data Genuine web personalization makes use of the information gathered from user interactions, so elements such as web banners display personalized messages specific to the current user. Some questions answered with web personalization are:  Has the visitor been to your site before? Did another website refer them to you?
  • CONTENT STANDARD  |  TUESDAY, JULY 19, 2016
    [Display] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    It isn’t hard to see why a visitor might be more trustful of your brand after they’ve learned about it from a mailing or magazine, as opposed to one of a thousand other display ads ( that they’re likely blocking anyway ). The man shared that he had a secret that would satisfy their needs, and set to work. QR Codes.
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Display] The 17 Best Keyword Research Tools for SEO and SEM
    powerful keyword tool that will display for any website (so you can track your own sites as well as competitors’) the top ranking keywords in both organic and paid search,  along with organic rank, rank changes, and keyword volume trends. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.
  • FATHOM  |  MONDAY, JULY 18, 2016
    [Display] Can Marketing Be Your Unfair Advantage?
    Or, at least, one that can be sort of shined up and put on display. According to the researchers, “Coca-Cola ®  (Coke ® ) and Pepsi ®  are nearly identical in chemical composition, yet humans routinely display strong subjective preferences for one or the other. How to discover yours, how to leverage it, etc. So, what causes this?
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Display] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    One of the most exciting additions to Drupal 8 core is the Views module which provides great flexibility by enabling you to display any content in whatever format you require. Drupal 8 is a marketer’s dream. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales. No Problema.
  • HALEY MARKETING  |  MONDAY, JULY 18, 2016
    [Display] Does Your Content Marketing Strategy Lack Action?
    Print relevant articles out and display them in a binder for your candidates to browse while they are waiting for interviews. You hear it more and more, and you see all of your competitors blogging. Content is king, and content is everywhere. You publish your blogs regularly. And then you wait. And continue waiting. There absolutely is.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Display] Personalized content for more effective content marketing
    So your call to action re: downloading a “how-to” guide shouldn’t be displayed to a prospect who has already downloaded it. Don’t call them, they’ll call you. It’s an absolute must for long-term survival. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context. Something else?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 18, 2016
    [Display] The Contextual Inbox: Moment-of-Open Email Marketing
    Content is pulled from custom feeds, social networks, and websites; or delivered using methods like timers, custom image display, and video. Recipient details dictate what displays in the email at the time of open. Are you one of the 40% of email marketers who don’t segment their email campaigns? Open vs. click campaign activity.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Display] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    There's a lot going well for Tune's contact page: the beautiful design, the calls-to-action, the clearly displayed contact information, and the form below the fold for visitors who want to get in touch with specific inquiries. But what about a website's 'Contact Us' page? That, my friends, is a huge mistake. Typically, the best contact pages.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Display] From Scratch: Four (Free) List Building Strategies
    Your call to action is prominently displayed. There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with. In this post, we’ll cover the first four. Stay tuned for the final three, coming soon.). Welcome back! Blog bylines.
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