writing Disintermediation Related Topics 
Trade Press Services
MARCH 11, 2024
What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. I’ve also seen a lot of B2B freelance writers go into content marketing.
Biznology
OCTOBER 23, 2018
Either way, if you write a good article and if you really get them, their project, and what they’re about, then they’ll probably share their–your–interview with everyone around them. Interviewees Will Become Your Promoters. Like this post? Sign up for our emails here.
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B2B Memes
AUGUST 10, 2012
That’s never more true than when he writes about content marketing, as he did last Monday. As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”.
B2B Memes
AUGUST 10, 2012
That’s never more true than when he writes about content marketing, as he did last Monday. As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”.
Chris Koch
NOVEMBER 7, 2012
I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.
chiefmartech
JANUARY 31, 2018
Blockchain has the potential to disintermediate the ad servers and put the consumer in control of what they experience and see. We will also be writing several follow up papers, as mentioned on the final slide covering The CMO and Marketing Skillsets, Martech Applications, and Customer Data, Permissions & Privacy.
Convince & Convert
NOVEMBER 1, 2011
We just can’t stop you from writing books! I appreciate that, because this time I wanted to write a book that could be, I don’t want to say easy to read, but could be thoughtful in how the reader would sit down, considering all of the things that they have to do, and still provide value knowing that they’re busy.
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